GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Rum

The most popular rum brand based on sales data in 2020 was Bacardi, selling over 19 million 9-liter cases globally.

Last Updated: June 23, 2024

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In this post, we explore the world of rum through a statistical lens, uncovering fascinating insights and trends that shine a light on the most popular rum products, consumption habits, and market dynamics worldwide. From the beloved rum punch in Caribbean culture to the top rum brands like Bacardi and Captain Morgan, join us as we dissect the numbers behind this multi-billion-dollar industry.

Statistic 1

"Rum punch is a popular cocktail in Caribbean culture."

Statistic 2

"Captain Morgan is the second most popular rum brand globally."

Statistic 3

"Malibu is the most popular coconut-flavored rum."

Statistic 4

"Bacardi is the world's most popular rum brand."

Statistic 5

"The United States is the largest consumer of rum in the world."

Statistic 6

"Dark rum constitutes about 30% of total rum sales."

Statistic 7

"Sailor Jerry is known for its high alcohol content of 92 proof."

Statistic 8

"Rum is most commonly consumed as a cocktail ingredient."

Statistic 9

"Spiced rums make up about 20% of the rum market."

Statistic 10

"Bermuda's Gosling's Black Seal is famous for the Dark 'n' Stormy cocktail."

Statistic 11

"India is home to one of the largest rum markets in Asia."

Statistic 12

"Rum cocktails are most popular during summer months."

Statistic 13

"Rum accounts for 9% of global liquor sales."

Statistic 14

"Rum production is expected to increase by 5% annually."

Statistic 15

"The Philippines is one of the top rum producers in the world."

Statistic 16

"Havana Club is renowned as the top Cuban rum."

Statistic 17

"Most rum is produced from molasses."

Statistic 18

"Zacapa is one of the most awarded premium rums."

Statistic 19

"Rum sales have increased by 4% year-over-year."

Statistic 20

"The rum market is valued at over $15 billion annually."

With Bacardi leading the global rum market and Captain Morgan following closely behind, it’s clear that rum consumption is on the rise worldwide. The United States stands out as the largest consumer of rum, with dark rum being a significant player in total sales. Rum’s popularity as a cocktail ingredient, particularly during the summer months, is undeniable, with spiced rums also capturing a sizable market share. As rum production continues to increase annually, and with global sales on the rise, the $15 billion rum market shows no signs of slowing down, making this spirit a dominant player in the liquor industry.