GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Halloween Candy

The most popular Halloween candy in the United States is Reese's Peanut Butter Cups, with 36% of Americans choosing it as their favorite.

Highlights: Most Popular Halloween Candy

  • Skittles are the most popular Halloween candy in the U.S., with the candy brand selling over 3.3 million pounds during the holiday season, according to 2020 data.
  • Reese's Peanut Butter Cups are the second most popular Halloween candy, selling over 2.9 million pounds annually.
  • Starburst ranks third, with sales of approximately 2.4 million pounds.
  • M&M's, at fourth, sees annual Halloween sales of roughly 2.1 million pounds.
  • Hot Tamales, a popular spicy cinnamon candy, is the favorite Halloween candy in the state of North Dakota.
  • Candy corn, despite its divisiveness, is the top Halloween candy in seven states.
  • Snickers, the popular chocolate bar, is the favorite Halloween candy in two states.
  • 90 million pounds of chocolate candy are sold during Halloween week, making up over a third of all Halloween candy sold in the U.S.
  • In 2020, consumers spent a total of $2.4 billion on Halloween candy.
  • Jolly Ranchers have over 1.14 million pounds sold during Halloween.
  • 18% of parents said they enjoyed Reese's best out of Halloween candies.
  • Hershey Kisses were the favorite Halloween candy of 6% of parents.
  • Only 1% of parents chose Tootsie Pops as their favorite Halloween candy.
  • Tootsie Rolls, with sales of about 948,000 pounds, ranks ninth in terms of popularity during Halloween.
  • Milk Duds are the least favorite Halloween candy among Americans.
  • Approximately 172 million Americans celebrate Halloween, and most of them hand out candy.
  • 46% of American adults said they eat the leftover candy that they originally purchased for Halloween.
  • Chocolate candy sales represented 60% of U.S. Halloween candy sales in 2019.
  • Non-chocolate candy sales were approximately $672 million during Halloween season 2019.
  • 68% of Americans said that chocolate is their favorite type of Halloween candy.

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Halloween is a time filled with fun costumes, spooky decorations, and of course, delicious candy. Every year, certain candies rise to the top as the favorites among trick-or-treaters of all ages. In this post, we will delve into the data to uncover the most popular Halloween candies that have captivated taste buds and become staples of this sweet holiday. Join us on this mouth-watering journey as we explore the top treats that reign supreme during the Halloween season.

The Latest Most Popular Halloween Candy Explained

Skittles are the most popular Halloween candy in the U.S., with the candy brand selling over 3.3 million pounds during the holiday season, according to 2020 data.

The statistic states that Skittles is the most popular Halloween candy in the United States based on 2020 data, with over 3.3 million pounds of Skittles being sold during the holiday season. This indicates that Skittles is preferred by consumers over other candy brands during Halloween, highlighting its widespread popularity among trick-or-treaters and party-goers. The significant volume of sales also underscores the high demand for Skittles specifically during the Halloween season, suggesting that it has become a staple treat for many Americans celebrating the holiday. Overall, the statistic emphasizes the dominance of Skittles in the Halloween candy market and its status as a top choice for indulging in sweet treats during this festive time of year.

Reese’s Peanut Butter Cups are the second most popular Halloween candy, selling over 2.9 million pounds annually.

The statistic stating that Reese’s Peanut Butter Cups are the second most popular Halloween candy, selling over 2.9 million pounds annually, reflects the significant consumer preference for this particular candy during the Halloween season. The high sales volume of 2.9 million pounds underscores the widespread popularity and demand for Reese’s Peanut Butter Cups among trick-or-treaters and Halloween enthusiasts. The ranking as the second most popular Halloween candy also highlights the strong competitive position that Reese’s holds in the marketplace, with its distinctive combination of peanut butter and chocolate resonating well with consumers during the festive holiday period. Overall, this statistic signifies that Reese’s Peanut Butter Cups are a highly sought-after and beloved treat during Halloween celebrations.

Starburst ranks third, with sales of approximately 2.4 million pounds.

The statistic “Starburst ranks third, with sales of approximately 2.4 million pounds” indicates that the brand Starburst is the third highest-selling brand among all competitors, with sales totaling around 2.4 million pounds. This information suggests that Starburst holds a significant market share in the industry, trailing behind two other brands in terms of sales volume. The figure of 2.4 million pounds provides a quantitative measure of Starburst’s commercial success and popularity among consumers, highlighting its position and performance within the competitive landscape of the market.

M&M’s, at fourth, sees annual Halloween sales of roughly 2.1 million pounds.

The statistic about M&M’s annual Halloween sales of roughly 2.1 million pounds indicates that M&M’s products have a significant demand during the Halloween season. Being ranked fourth suggests that M&M’s is amongst the top-selling candy brands during this holiday period. The sales volume of 2.1 million pounds highlights the popularity and widespread consumption of M&M’s products by consumers who likely purchase them for Halloween celebrations such as trick-or-treating, parties, or as festive treats. This statistic showcases M&M’s success in capitalizing on the Halloween market and maintaining a strong presence in the candy industry during this festive time of year.

Hot Tamales, a popular spicy cinnamon candy, is the favorite Halloween candy in the state of North Dakota.

The statistic ‘Hot Tamales, a popular spicy cinnamon candy, is the favorite Halloween candy in the state of North Dakota’ indicates that, based on survey or sales data, Hot Tamales is the most preferred candy during Halloween in North Dakota. This suggests that North Dakotans have a particular fondness for the spicy cinnamon flavor of Hot Tamales over other candy options available during the Halloween season. Understanding regional preferences in candy choices can provide valuable insights for candy manufacturers, retailers, and marketers looking to target specific demographics or geographic areas with their products.

Candy corn, despite its divisiveness, is the top Halloween candy in seven states.

The statistic indicates that, despite being a polarizing candy, candy corn is the most popular Halloween candy in seven different states. This finding suggests that there are considerable variations in candy preferences across different regions, with some states showing a strong affinity towards candy corn during the Halloween season. The data highlights the diverse nature of Halloween candy preferences and underscores the subjective and often divisive nature of opinions regarding candy choices. This statistic could be valuable for candy manufacturers and retailers looking to cater to specific regional preferences during the Halloween season.

Snickers, the popular chocolate bar, is the favorite Halloween candy in two states.

The statistic that Snickers is the favorite Halloween candy in two states indicates that in those specific regions, Snickers is the most preferred or popular candy among residents for Halloween trick-or-treating. This information suggests that Snickers holds a prominent position as a Halloween treat in those states compared to other candies. It can provide insights into regional preferences and consumer behavior related to Halloween candy choices, potentially influencing marketing strategies and product targeting efforts by candy manufacturers or retailers. However, the statistic on its own does not necessarily reflect the overall nationwide popularity of Snickers or its ranking among Halloween candies in other states.

90 million pounds of chocolate candy are sold during Halloween week, making up over a third of all Halloween candy sold in the U.S.

The statistic indicates that a substantial quantity of chocolate candy, totaling 90 million pounds, is sold during Halloween week in the United States. This amount accounts for more than one-third of all Halloween candy sold in the country, highlighting the popularity and significance of chocolate treats during this festive period. The data underscores the strong consumer demand for chocolate products specifically during Halloween, suggesting that it holds a prominent position as a preferred choice among candies during this holiday celebration. The large volume of chocolate candy sold during this week reflects the cultural tradition of indulging in sweet treats during Halloween festivities and demonstrates the substantial economic activity generated by this confectionery industry during this particular period.

In 2020, consumers spent a total of $2.4 billion on Halloween candy.

The statistic “In 2020, consumers spent a total of $2.4 billion on Halloween candy” indicates the amount of money collectively spent by consumers on purchasing candies for the Halloween holiday during the year 2020. This figure reflects the significant role that Halloween plays in retail sales and consumer spending, particularly in the confectionery industry. The large expenditure underscores the popularity and economic impact of Halloween as a cultural event, driving consumer demand for various types of candies and sweets. The $2.4 billion expenditure provides insight into consumer behavior, preferences, and spending patterns during this festive period, illustrating the importance of Halloween as a key seasonal opportunity for retailers and candy manufacturers.

Jolly Ranchers have over 1.14 million pounds sold during Halloween.

The statistic that Jolly Ranchers have sold over 1.14 million pounds during Halloween indicates a significant level of popularity and demand for the brand’s products during this festive period. The large sales volume suggests that Jolly Ranchers are a popular choice for consumers looking to purchase candy for Halloween celebrations. Additionally, the high quantity sold reflects the brand’s strong market presence and competitive position within the confectionery industry. This statistic not only highlights the brand’s success in capturing a sizable share of the Halloween candy market but also underscores the widespread appeal of Jolly Ranchers among consumers during this seasonal event.

18% of parents said they enjoyed Reese’s best out of Halloween candies.

The statistic “18% of parents said they enjoyed Reese’s best out of Halloween candies” indicates that among the surveyed parents, nearly one-fifth expressed a preference for Reese’s over other types of candy typically handed out during Halloween. This suggests that Reese’s is a popular choice among parents when it comes to Halloween treats. However, it is important to note that this statistic only reflects the opinions of those parents who were surveyed and may not be representative of the entire population. Additionally, factors such as sample size and sampling method should be considered when interpreting the significance of this statistic.

Hershey Kisses were the favorite Halloween candy of 6% of parents.

The statistic that 6% of parents identified Hershey Kisses as their favorite Halloween candy indicates the proportion of parents who have a preference for Hershey Kisses out of the total population surveyed. This statistic suggests that Hershey Kisses are not the most popular choice among parents, as only a small percentage expressed a preference for them. It provides insights into the diversity of preferences among parents when it comes to Halloween candy, with the majority likely favoring other options. This information can be valuable for candy manufacturers and retailers in understanding consumer preferences and tailoring their marketing strategies accordingly.

Only 1% of parents chose Tootsie Pops as their favorite Halloween candy.

The statistic “Only 1% of parents chose Tootsie Pops as their favorite Halloween candy” indicates that Tootsie Pops are not a popular choice among parents when it comes to Halloween treats. Out of all the parents surveyed or studied, only a very small percentage, specifically 1%, selected Tootsie Pops as their top choice for Halloween candy. This suggests that Tootsie Pops are not a preferred option among parents compared to other candies. The low percentage reflects a lack of popularity or preference for Tootsie Pops as a Halloween candy among the surveyed parents.

Tootsie Rolls, with sales of about 948,000 pounds, ranks ninth in terms of popularity during Halloween.

The statistic indicates that Tootsie Rolls are the ninth most popular Halloween candy based on sales volume, with approximately 948,000 pounds sold. This ranking provides insight into consumer preferences during the Halloween season, highlighting Tootsie Rolls as a popular choice among trick-or-treaters or Halloween party-goers. By quantifying sales data in pounds, the statistic offers a measure of the candy’s popularity relative to other Halloween treats. Marking Tootsie Rolls as the ninth most popular candy during Halloween not only showcases its appeal within the holiday context but also underscores its widespread distribution and consumption during this festive period.

Milk Duds are the least favorite Halloween candy among Americans.

The statistic that Milk Duds are the least favorite Halloween candy among Americans indicates that based on survey responses or sales data, Milk Duds are perceived or consumed less favorably compared to other types of Halloween candy. This information suggests that a majority of Americans tend to prefer or choose other candy options over Milk Duds during the Halloween season. By identifying Milk Duds as the least favorite candy, it provides insights into consumer preferences and could potentially influence marketing strategies or product development efforts within the candy industry.

Approximately 172 million Americans celebrate Halloween, and most of them hand out candy.

The statistic that approximately 172 million Americans celebrate Halloween and most of them hand out candy indicates a widespread cultural tradition in the United States. With around two-thirds of the population participating in Halloween festivities, it highlights the holiday’s popularity and broad appeal across various demographic groups. The fact that most of these celebrants engage in the tradition of handing out candy suggests a strong emphasis on community participation and neighborly interactions during this annual event. This statistic also underscores the significant economic impact of Halloween, as it involves a large number of people purchasing and distributing candy, costumes, decorations, and other related items during this holiday season.

46% of American adults said they eat the leftover candy that they originally purchased for Halloween.

The statistic reveals that a significant portion of American adults, specifically 46%, admit to consuming the leftover candy they purchased for Halloween. This information suggests that a considerable number of individuals may have bought more candy than they needed for the occasion, leading to a surplus that they subsequently consume themselves. The statistic may also reflect a societal trend towards indulging in sweets or a lack of self-control when it comes to consuming treats. Overall, this finding sheds light on the behaviors and habits of American adults in relation to Halloween candy consumption.

Chocolate candy sales represented 60% of U.S. Halloween candy sales in 2019.

The statistic “Chocolate candy sales represented 60% of U.S. Halloween candy sales in 2019” indicates that chocolate was the dominant category of candy sold during the Halloween season in the United States in 2019, accounting for a significant majority of the total sales. This implies that consumers have a strong preference for chocolate candies when purchasing treats for Halloween festivities. The statistic suggests that chocolate products are particularly popular and in-demand during this holiday period, potentially reflecting the preferences and tastes of the American population during Halloween celebrations.

Non-chocolate candy sales were approximately $672 million during Halloween season 2019.

The statistic that non-chocolate candy sales were approximately $672 million during Halloween season 2019 implies that a substantial amount of money was spent on non-chocolate candies specifically during that period. This figure serves as a quantitative measure of consumer demand and spending behavior related to Halloween festivities, indicating a strong market for non-chocolate candies during this time. The high sales amount suggests that non-chocolate candies were popular choices for Halloween treats in 2019, potentially reflecting trends and preferences in the candy industry. Overall, this statistic sheds light on the economic significance of non-chocolate candy sales during the Halloween season in 2019.

68% of Americans said that chocolate is their favorite type of Halloween candy.

The statistic ‘68% of Americans said that chocolate is their favorite type of Halloween candy’ indicates that a majority of Americans have a preference for chocolate when it comes to Halloween treats. This suggests that chocolate-based candies may be the most popular choice among individuals in the United States during the Halloween season. This information could be valuable for candy manufacturers and retailers to understand consumer preferences and target their marketing strategies accordingly. Additionally, it showcases the importance of chocolate in the context of Halloween celebrations and traditions in American culture.

References

0. – https://www.nationaltoday.com

1. – https://www.www.candystore.com

2. – https://www.www.eatthis.com

3. – https://www.www.nrf.com

4. – https://www.www.monmouth.edu

5. – https://www.www.cnbc.com

6. – https://www.www.nielsen.com

7. – https://www.www.statista.com

8. – https://www.www.nydailynews.com

9. – https://www.www.thedailymeal.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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