Mexico media ad spend reached 6.5 billion USD. Digital formats took 52 percent of the total while television kept 28 percent at 1.9 billion USD. Programmatic buying drove 65 percent of digital purchases as connected TV impressions rose 40 percent to 50 billion.
Key Takeaways
- Mexico total media ad spend reached $6.5 billion USD in 2023
- Digital ads 52% of total ad market share in 2023
- TV ads still 28% of total spend at $1.9 billion 2023
- Mexico's digital media revenue hit $2.8 billion USD in 2023
- Internet users engaging with news online: 68 million monthly 2024
- Social media news consumption: 55% of users weekly in 2023
- Print media circulation in Mexico fell 15% to 8.5 million copies weekly in 2023
- El Universal newspaper had 120,000 daily print copies in 2023
- Magazine market revenue dropped to $180 million USD in 2023
- Mexico's radio industry revenue was $450 million USD in 2023
- Radio listenership reached 85% of Mexicans aged 12+ weekly in 2023
- FM stations outnumbered AM by 4:1 with over 1,800 FM licenses in 2023
- TelevisaUnivision dominated with a 62% audience share in primetime TV slots during 2022
- Pay-TV subscribers in Mexico reached 22.5 million in 2023, up 4% from 2022
- Over-the-top (OTT) video services had 45 million users in Mexico by mid-2023
In 2023 Mexico’s media ad spend hit $6.5 billion, led by digital growth and rising video.
Related reading
01 · Category
Advertising24 stats
01
Mexico total media ad spend reached $6.5 billion USD in 2023
02
Digital ads 52% of total ad market share in 2023
03
TV ads still 28% of total spend at $1.9 billion 2023
04
OOH advertising revenue $450 million up 6% in 2023
05
Influencer marketing spend $250 million in Mexico 2023
06
Retail media networks emerged with $180 million spend 2023
07
Programmatic ads volume 65% of digital buys in 2023
08
Brand safety issues affected 12% of digital campaigns 2023
09
CTV ad impressions grew 40% to 50 billion in 2023
10
Social media ads $1.2 billion, 40% of digital total 2023
11
Audio ads including podcasts $120 million in 2023
12
DOOH dynamic screens numbered 25,000 in Mexico 2023
13
Affiliate marketing revenue $90 million growth 2023
14
Ad fraud losses estimated $200 million in digital 2023
15
Shopper marketing integration $300 million spend 2023
16
Video ads completion rates averaged 78% on mobile 2023
17
Native ads preferred by 62% of marketers in 2023 survey
18
Total addressable market for ads $7.2 billion projected 2024
19
Gaming ads revenue $150 million emerging segment 2023
20
Cross-media campaigns 45% of budgets in 2023
21
ROI measurement tools adopted by 70% agencies 2023
22
Sustainability-themed ads up 18% in media 2023
23
First-party data usage 55% in ad targeting 2023
24
Event sponsorships $400 million tied to media 2023
Interpretation
Advertising Interpretation
In Mexico’s advertising market, digital ads dominate with 52% of the $6.5 billion total in 2023, while TV remains significant at $1.9 billion and growing channels like OOH at $450 million and influencer and retail media at $250 million and $180 million show a clear shift in ad spend toward newer formats.
02 · Category
Digital25 stats
01
Mexico's digital media revenue hit $2.8 billion USD in 2023
02
Internet users engaging with news online: 68 million monthly 2024
03
Social media news consumption: 55% of users weekly in 2023
04
Online video views averaged 120 minutes daily per user 2023
05
Digital ad spend surpassed $1.5 billion in Mexico 2023
06
YouTube monthly active users: 80 million in Mexico 2023
07
Online news sites reached 52% trust rating in 2023 survey
08
TikTok video consumption for news: 28% among 18-24s 2023
09
Streaming audio users: 35 million monthly in 2023
10
Facebook news reach: 45 million users monthly 2023
11
E-commerce media integration ads grew 25% in 2023
12
Mobile news app usage: 62% of digital news consumers 2023
13
Instagram influencers monetized media: 50,000 active 2023
14
Digital paywalls adopted by 15 major news sites in 2023
15
Online gaming media revenue: $900 million in 2023
16
WhatsApp used for 40% news sharing in Mexico 2023
17
Programmatic digital ad buying: 70% of total digital spend 2023
18
VR/AR media trials reached 2 million users 2023 pilots
19
Email newsletters subscribers: 25 million for top publishers 2023
20
Digital content piracy losses: $500 million estimated 2023
21
OTT SVOD subscribers: 28 million in Mexico 2023
22
Twitter (X) real-time news engagement: 30 million monthly 2023
23
Native digital ads ROI 3.2x higher than display 2023
24
User-generated content platforms: 60% news source for Gen Z 2023
25
Digital media CAGR 12% projected to 2028
Interpretation
Digital Interpretation
Mexico’s digital media momentum is clear in 2023 and 2024, with $2.8 billion in digital revenue and $1.5 billion-plus digital ad spend alongside 68 million monthly news online users and 55% of users consuming social news weekly.
03 · Category
Print25 stats
01
Print media circulation in Mexico fell 15% to 8.5 million copies weekly in 2023
02
El Universal newspaper had 120,000 daily print copies in 2023
03
Magazine market revenue dropped to $180 million USD in 2023
04
Reforma daily sales averaged 95,000 copies in Mexico City 2023
05
Newspaper ad revenue was $320 million in 2023, down 8% YoY
06
45% of print readers also consume digital versions daily 2023
07
Total newspaper titles active: 250 in 2023
08
Comic supplements reached 2 million readers weekly 2023
09
Print media recycling rate achieved 75% in major cities 2023
10
La Jornada print run 60,000 daily with focus on opinion 2023
11
Magazine subscriptions declined to 1.2 million in 2023
12
Regional newspapers accounted for 40% of total circulation 2023
13
Newsprint import costs rose 20% impacting print viability 2023
14
Sunday editions boosted circulation by 30% for top dailies 2023
15
Print ad pages down 12% to 1.5 million annually 2023
16
28% of adults read print newspapers weekly in 2023 survey
17
Specialized trade magazines numbered 500 in 2023
18
Average print newsstand price increased 10% to $15 MXN 2023
19
Print media workforce reduced by 5,000 jobs since 2020 to 2023
20
Digital replicas generated 20% of print revenue in 2023
21
Women's magazines led segment with 35% market share 2023
22
Print closures: 25 newspapers shuttered in 2023
23
Library print subscriptions: 4,000 institutional in 2023
24
Color printing adoption 95% in dailies 2023
25
Print market CAGR -4.2% projected to 2027
Interpretation
Print Interpretation
In Mexico’s print media sector, circulation slid 15% to 8.5 million weekly copies in 2023 and newspaper ad revenue fell to $320 million, even as 45% of print readers also consumed digital daily, signaling that print is shrinking while audience habits keep shifting online.
More related reading
04 · Category
Radio24 stats
01
Mexico's radio industry revenue was $450 million USD in 2023
02
Radio listenership reached 85% of Mexicans aged 12+ weekly in 2023
03
FM stations outnumbered AM by 4:1 with over 1,800 FM licenses in 2023
04
Morning drive-time radio averaged 2.8 hours daily listenership in 2023
05
Grupo Radio Centro held 25% market share in Mexico City 2023
06
News/talk formats captured 32% of total radio airtime in 2022
07
Car radio usage accounted for 55% of all listening occasions 2023
08
Radio ad spend grew 5% to $380 million in 2023
09
72% of adults tuned into radio daily in urban areas 2023
10
Regional Mexican music dominated with 42% airplay share 2023
11
Podcast integration boosted radio apps to 15 million monthly users 2023
12
Public radio stations numbered 150 with 10% national coverage 2023
13
Radio revenue per listener averaged $2.10annually in 2023
14
Sports radio listenership peaked at 18 million during leagues 2023
15
Digital radio streaming grew 22% YoY to 8 million users 2023
16
Top station W Radio had 12% share in key markets 2023
17
Radio music licensing fees totaled $50 million in 2023
18
65% of 18-34 year-olds listen via mobile apps weekly 2023
19
Border radio stations influenced 20% cross-border listenership 2023
20
Radio ad effectiveness rated 4.2/5 by marketers in 2023 survey
21
Community radio licenses issued: 450 active in 2023
22
Average station revenue $250,000USD yearly in 2023
23
Talk radio calls averaged 5,000 per top show daily 2023
24
Radio market projected CAGR 2.8% to 2028
Interpretation
Radio Interpretation
In Mexico’s radio sector, strong reach is paired with a clear programming tilt, with 85% of Mexicans 12+ listening weekly in 2023 and news and talk taking up 32% of airtime in 2022.
05 · Category
Television29 stats
01
TelevisaUnivision dominated with a 62% audience share in primetime TV slots during 2022
02
Pay-TV subscribers in Mexico reached 22.5 million in 2023, up 4% from 2022
03
Over-the-top (OTT) video services had 45 million users in Mexico by mid-2023
04
Traditional free-to-air TV still captured 78% of total TV viewing time in 2022
05
TV advertising spend in Mexico totaled $1.8 billion in 2023
06
92% of Mexican households owned at least one TV set in 2023
07
Smart TV penetration reached 35% of TV households in 2023
08
Telenovelas accounted for 25% of prime time programming on major networks in 2022
09
Cable TV market share was 28% of total TV subscriptions in 2023
10
TV news consumption via broadcast reached 65% of adults weekly in 2023
11
Televisa's Las Estrellas channel had 18.5 rating points average in 2023
12
Streaming platforms overtook linear TV in 18-34 age group with 52% usage in 2023
13
Mexico's TV export value to Latin America was $150 million in 2022
14
Public broadcaster Once TV reached 5 million daily viewers in 2023
15
4K TV adoption stood at 12% of households in urban Mexico 2023
16
Sports programming drove 22% of TV ad revenue growth in 2023
17
TV remote consumption averaged 4.2 hours per day per person in 2023
18
Azteca 7 channel grew audience by 7% YoY to 14.2 points in 2023
19
IPTV services expanded to 8 million subscribers by end-2023
20
Local content quotas mandated 50% Mexican production on TV in 2023
21
Evening news shows averaged 15 million viewers nightly in 2022
22
TV market CAGR projected at 3.5% through 2027
23
68% of rural households rely solely on free-to-air TV in 2023
24
Reality TV formats increased 15% in airtime during 2023
25
TV station count reached 1,200 nationwide in 2023
26
Women aged 35-54 represented 28% of TV audience peak demo 2023
27
Ad-supported streaming TV users hit 12 million in 2023
28
FIFA World Cup coverage drew 35 million peak viewers on TV in 2022
29
TV content piracy affected 40% of viewership in 2023 estimates
Interpretation
Television Interpretation
In Mexico’s television landscape, traditional viewing remains dominant with free-to-air accounting for 78% of total TV time in 2022, even as streaming accelerates with 45 million OTT users by mid-2023 and Pay TV subscriptions rising to 22.5 million in 2023.
report visual · Breakdown
Mexico’s 2023 media ad mix: digital leads, TV and OOH follow
Digital accounted for over half of Mexico’s ad market share in 2023, while TV and OOH remained major contributors.
28%
TV ads still 28% of total spend at $1.9 billion 2023
72%
72% of adults tuned into radio daily in urban areas 2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priyanka Sharma. (2026, February 13). Mexico Media Industry Statistics. Gitnux. https://gitnux.org/mexico-media-industry-statistics
MLA
Priyanka Sharma. "Mexico Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/mexico-media-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Mexico Media Industry Statistics." Gitnux. https://gitnux.org/mexico-media-industry-statistics.
Sources & references
34 datasets cited across this report · attribution is report-level