Merchandising shapes what shoppers notice and buy across physical stores and digital channels, connecting product layout, promotions, and technology to real purchasing behavior. Here, you’ll see how visual merchandising steers choices, how planogram testing can lift grocery sales, and how AI and personalization can improve online results. We also cover 2023 findings on sustainability and emerging tools like VR and blockchain to show what’s driving performance now.
Key Takeaways
- 62% of global consumers prefer personalized merchandising displays in stores as of 2023 survey.
- 45% of millennials make impulse buys due to effective in-store merchandising in 2023.
- 78% of shoppers are influenced by visual merchandising when choosing products, per 2023 POPAI study.
- 75% of top e-commerce sites use AI-driven merchandising by end of 2023.
- Mobile merchandising apps increased session time by 40% for retailers in 2023.
- Personalized product recommendations via merchandising algorithms drove 35% of Amazon sales.
- The global merchandising market was valued at approximately $512 billion in 2023, projected to reach $785 billion by 2030 at a CAGR of 6.2%.
- U.S. retail merchandising sales grew by 4.8% year-over-year in Q4 2023, driven by holiday promotions.
- The visual merchandising segment accounted for 28% of the total merchandising industry revenue in 2022 globally.
- U.S. retail merchandising drove $450 billion in sales in 2023, up 5.2% YoY.
- Visual merchandising contributed to 18% sales uplift in apparel stores during 2023 pilots.
- Planogram-optimized merchandising increased grocery sales by 12% in 2023 tests.
- Sustainable merchandising materials usage rose 22% in retail packaging 2023.
- 48% of brands innovated with zero-waste merchandising displays in 2023 pilots.
- Blockchain-tracked merchandising supply chains adopted by 15% of luxury brands 2023.
Personalized, data driven merchandising is reshaping retail and e commerce, boosting sales and loyalty worldwide.
Related reading
01 · Category
Consumer Trends26 stats
01
62% of global consumers prefer personalized merchandising displays in stores as of 2023 survey.
02
45% of millennials make impulse buys due to effective in-store merchandising in 2023.
03
78% of shoppers are influenced by visual merchandising when choosing products, per 2023 POPAI study.
04
Online shoppers abandon 70% of carts due to poor digital merchandising, 2023 data.
05
55% of Gen Z consumers prioritize sustainable merchandising practices in purchases.
06
41% of consumers report buying more from brands with experiential merchandising events.
07
Female shoppers are 23% more responsive to color-coordinated merchandising than males in 2023.
08
67% of loyalty program members engage more with targeted merchandising offers.
09
Urban consumers spend 15% more time in stores with interactive merchandising displays.
10
52% of parents buy children's products based on character merchandising tie-ins.
11
Holiday merchandising influences 82% of seasonal purchases among U.S. consumers in 2023.
12
36% of consumers prefer AR-enhanced merchandising for trying products virtually.
13
Boomers represent 28% of merchandising-driven sales despite being 22% of population.
14
49% of eco-conscious buyers avoid brands without green merchandising labels.
15
Social media influences 61% of merchandising decisions for fashion items in 2023.
16
71% of consumers under 35 engage with gamified merchandising experiences.
17
59% of shoppers use mobile apps for in-store merchandising navigation 2023.
18
Product bundling merchandising appeals to 64% of budget-conscious buyers.
19
73% of holiday shoppers influenced by themed merchandising windows.
20
Sensory merchandising (sound+visual) sways 51% more purchases in food retail.
21
44% of consumers boycott poor merchandising ethics like over-packaging.
22
High-income shoppers 2x more likely to respond to luxury merchandising cues.
23
68% prefer brands with consistent omnichannel merchandising experiences.
24
Children's merchandising influences 77% of toy aisle parental decisions.
25
Voice search impacts 29% of digital merchandising queries daily.
26
54% of diverse consumers seek inclusive merchandising representations.
Interpretation
Consumer Trends Interpretation
Consumer Trends show that visual and personalized merchandising is increasingly decisive, with 78% of shoppers influenced by visual merchandising and 62% preferring personalized in store displays in 2023.
02 · Category
Digital Merchandising21 stats
01
75% of top e-commerce sites use AI-driven merchandising by end of 2023.
02
Mobile merchandising apps increased session time by 40% for retailers in 2023.
03
Personalized product recommendations via merchandising algorithms drove 35% of Amazon sales.
04
VR merchandising trials boosted online furniture sales by 25% in 2023 pilots.
05
88% of digital merchandising focuses on real-time inventory integration per 2023 survey.
06
Social commerce merchandising platforms grew user engagement by 50% YoY 2023.
07
Headless CMS for merchandising enabled 60% faster campaign launches in 2023.
08
Omnichannel merchandising synced 92% of inventory across channels for leaders.
09
TikTok Shop merchandising features generated $20 billion GMV in 2023 globally.
10
AI merchandising tools reduced stockouts by 30% for 70% of adopters in 2023.
11
65% of e-retailers planogram digitally for 2024 based on 2023 trends.
12
82% of Shopify stores leverage dynamic merchandising engines in 2023.
13
Recommendation merchandising on Pinterest drove 30% pin click-throughs.
14
Machine learning merchandising optimized 45% of Zalando's homepage.
15
Live streaming merchandising on platforms like Taobao hit $100B sales 2023.
16
Progressive web apps for merchandising cut bounce rates 32% 2023.
17
Voice-activated merchandising assistants used by 22% of smart home owners.
18
Federated learning in merchandising preserved 95% data privacy.
19
Instagram Shop merchandising tabs boosted direct sales 25% for brands.
20
Edge computing sped merchandising personalization to <100ms latency.
21
Metaverse merchandising events drew 10M virtual attendees 2023 sales.
Interpretation
Digital Merchandising Interpretation
Digital merchandising is rapidly becoming AI and data-driven, with 75% of top e-commerce sites using AI-driven merchandising by end of 2023 and mobile merchandising apps lifting session time by 40%, showing that personalization and smarter discovery are directly improving engagement and sales outcomes.
03 · Category
Market Size & Growth19 stats
01
The global merchandising market was valued at approximately $512 billion in 2023, projected to reach $785 billion by 2030 at a CAGR of 6.2%.
02
U.S. retail merchandising sales grew by 4.8% year-over-year in Q4 2023, driven by holiday promotions.
03
The visual merchandising segment accounted for 28% of the total merchandising industry revenue in 2022 globally.
04
Europe's merchandising market expanded by 3.9% in 2023, with apparel leading at 35% share.
05
Asia-Pacific merchandising sector saw a 7.1% CAGR from 2018-2023, fueled by e-commerce integration.
06
Licensed merchandising generated $305 billion worldwide in 2023, up 5% from 2022.
07
U.S. grocery merchandising market reached $1.2 trillion in 2023, with private labels at 22%.
08
The digital merchandising platform market is expected to grow from $12.5 billion in 2023 to $28.4 billion by 2028 at 17.8% CAGR.
09
Fashion merchandising in India grew 12% in 2023 to $45 billion, per industry reports.
10
Global toy merchandising sales hit $110 billion in 2023, boosted by entertainment IPs.
11
Global merchandising market was valued at approximately $512 billion in 2023, projected to reach $785 billion by 2030 at a CAGR of 6.2%.
12
U.S. visual merchandising services market size stood at $8.9 billion in 2023.
13
The merchandising fixture market is anticipated to grow at 4.5% CAGR to $15.2 billion by 2028.
14
Latin America merchandising spend increased 6.3% to $67 billion in 2023.
15
Entertainment merchandising royalties averaged 10% of total IP revenue in 2023.
16
Drugstore merchandising in China expanded to $250 billion market in 2023.
17
Sports apparel merchandising projected 5.8% CAGR to 2030 from $180 billion base.
18
In-flight merchandising sales grew 11% to $3.5 billion globally 2023 post-pandemic.
19
Beverage merchandising displays market valued at $4.7 billion in 2023.
Interpretation
Market Size & Growth Interpretation
The market size outlook for merchandising looks strongly upward, with the global industry rising from about $512 billion in 2023 to $785 billion by 2030 at a 6.2% CAGR, while licensed merchandising alone hit $305 billion in 2023 growing 5% year over year.
More related reading
04 · Category
Sales Performance23 stats
01
U.S. retail merchandising drove $450 billion in sales in 2023, up 5.2% YoY.
02
Visual merchandising contributed to 18% sales uplift in apparel stores during 2023 pilots.
03
Planogram-optimized merchandising increased grocery sales by 12% in 2023 tests.
04
Licensed merchandise sales per IP averaged $2.5 billion for top 10 brands in 2023.
05
E-commerce merchandising personalization boosted conversion rates by 22% in 2023.
06
In-store promotional merchandising generated $120 billion in U.S. CPG sales 2023.
07
End-cap merchandising displays yielded 300% higher sales velocity than shelf positions.
08
Black Friday merchandising tactics drove 29% of annual retail sales in 2023.
09
Sports merchandising apparel sales reached $85 billion globally in 2023 FIFA year.
10
Dynamic merchandising in pharmacies increased OTC sales by 15% YoY 2023.
11
Cross-merchandising bundles lifted average order value by 28% in 2023 retail.
12
Music festival merchandising earned $1.2 billion in on-site sales during 2023 season.
13
Video game tie-in merchandising generated $50 billion in peripheral sales 2023.
14
Apparel merchandising sales from window displays averaged $2,500/sq ft annually.
15
Cross-category merchandising in supermarkets lifted basket size 14% 2023.
16
Event merchandising at concerts generated average $25per attendee in 2023.
17
Personalized email merchandising campaigns achieved 29% open rates 2023.
18
Shelf-ready packaging merchandising sped sales 20% faster in CPG 2023.
19
Museum gift shop merchandising contributed 15% to total venue revenue.
20
Automotive aftermarket merchandising sales hit $400 billion globally 2023.
21
Pop-up merchandising stores saw 3x sales velocity vs permanent locations.
22
Wine merchandising tastings increased bottle sales by 42% in retail 2023.
23
Gaming convention merchandising booths averaged $500k revenue each 2023.
Interpretation
Sales Performance Interpretation
For the sales performance angle, merchandising is clearly paying off with U.S. retail merchandising reaching $450 billion in 2023 and multiple tactics driving measurable lift such as visual merchandising delivering an 18% uplift in apparel pilots and personalization boosting e-commerce conversions by 22%.
05 · Category
Sustainability & Innovation20 stats
01
Sustainable merchandising materials usage rose 22% in retail packaging 2023.
02
48% of brands innovated with zero-waste merchandising displays in 2023 pilots.
03
Blockchain-tracked merchandising supply chains adopted by 15% of luxury brands 2023.
04
Eco-friendly visual merchandising increased brand loyalty by 19% per 2023 study.
05
Upcycled merchandise lines grew sales 35% for participating apparel firms 2023.
06
3D printed custom merchandising prototypes cut design time by 70% in 2023.
07
Circular economy merchandising models piloted in 12% of EU retailers 2023.
08
Biodegradable POS merchandising materials used in 25% of U.S. stores 2023.
09
Innovation in scent merchandising boosted dwell time by 18% in luxury retail 2023.
10
NFT digital merchandising sales hit $4 billion for entertainment brands 2023.
11
37% of retailers adopted RFID for real-time merchandising in 2023.
12
Modular merchandising fixtures reduced waste by 40% in reusable setups.
13
Lab-grown materials in merchandising prototypes saved 60% water usage.
14
Holographic merchandising displays cut energy use 50% vs traditional LEDs.
15
Regenerative agriculture-sourced merchandising packaging up 28% adoption.
16
AI predictive merchandising lowered overstock by 25% reducing landfill waste.
17
Bamboo-based merchandising shelves grew 18% in eco-stores 2023.
18
Carbon-neutral merchandising campaigns certified for 20% of Fortune 500.
19
Robotic arms for merchandising restocking improved efficiency 35% sustainably.
20
Biophilic design in merchandising boosted sales 12% with plant integrations.
Interpretation
Sustainability & Innovation Interpretation
Sustainability and innovation in merchandising are clearly accelerating, with a notable 48% of brands piloting zero-waste displays in 2023 and eco-friendly visual merchandising boosting brand loyalty by 19%, showing that greener ideas are quickly becoming mainstream.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Nathan Caldwell. (2026, February 13). Merchandising Statistics. Gitnux. https://gitnux.org/merchandising-statistics
MLA
Nathan Caldwell. "Merchandising Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/merchandising-statistics.
Chicago
Nathan Caldwell. 2026. "Merchandising Statistics." Gitnux. https://gitnux.org/merchandising-statistics.
Sources & references
93 datasets cited across this report · attribution is report-level
shopify.com
business.instagram.com
akamai.com