Food and beverage companies market on social media in 84 percent of cases. Short form video produces engagement rates 3.2 times higher than other formats. Marketers run experiments through A/B testing platforms at a 77 percent adoption rate.
Key Takeaways
- USD 5.2 billion projected food analytics market size by 2029, representing growth that can expand marketing measurement and personalization
- USD 11.5 billion projected influencer marketing platform market size by 2030, indicating further scalability of influencer marketing tooling used by food brands
- USD 16.8 billion projected global CRM software market in 2024, supporting customer data and marketing automation in food businesses
- 45% of marketers say they use personalization/segmentation tools (industry survey), improving relevance for food promotions
- 34% of marketers say they use marketing automation platforms to nurture leads (industry survey), aiding automated campaigns for food promotions
- 77% of marketers use A/B testing or experimentation platforms (industry survey), supporting data-driven optimization in food marketing
- 76% of consumers are more likely to trust a company that uses customer feedback, reinforcing customer-voice marketing in food brands
- 43% of food/beverage marketers report using CRM systems to manage customer relationships, supporting retention and lifecycle marketing
- A Google retail study found that 76% of shoppers who searched for a product online made a purchase in-store (online-to-offline retail behavior)
- 84% of food and beverage companies use social media for marketing (industry survey figure), underscoring social channel importance in food marketing
- 3.2x higher engagement rates on short-form video compared with other formats, supporting video-first creative strategies for food brands
- 0.89% average email click-through rate across industries, enabling food marketers to benchmark CTA effectiveness
- 46% of consumers say they have changed their purchasing decisions based on online reviews, indicating review marketing effect on food sales
- 79% of consumers say they are interested in learning more about the brand behind the product, supporting brand-story marketing for food
- 73% of companies use email marketing for lead generation, relevant for food brands driving signups and promotions
Food marketers can boost measurement personalization and trust with CRM automation, customer feedback, reviews, and social and video engagement.
Related reading
01 · Category
Market Size4 stats
01
USD 5.2 billion projected food analytics market size by 2029, representing growth that can expand marketing measurement and personalization
02
USD 11.5 billion projected influencer marketing platform market size by 2030, indicating further scalability of influencer marketing tooling used by food brands
03
USD 16.8 billion projected global CRM software market in 2024, supporting customer data and marketing automation in food businesses
04
Food & beverage was the top retail category for coupon redemption intent in the U.S., with 54% of respondents saying they intended to use coupons for food & beverage
Interpretation
Market Size Interpretation
With market sizes set to rise from USD 5.2 billion in food analytics by 2029 and USD 16.8 billion for CRM software in 2024 to USD 11.5 billion for influencer marketing platforms by 2030, the Market Size data shows that food marketers are moving quickly toward more measurable, data driven personalization and scalable promotion tools.
02 · Category
Technology Adoption8 stats
01
45% of marketers say they use personalization/segmentation tools (industry survey), improving relevance for food promotions
02
34% of marketers say they use marketing automation platforms to nurture leads (industry survey), aiding automated campaigns for food promotions
03
77% of marketers use A/B testing or experimentation platforms (industry survey), supporting data-driven optimization in food marketing
04
48% of food marketers report using social media listening tools to inform marketing decisions (industry survey), enabling competitive and customer-intent insights
05
28% of marketers use CDP software (industry survey), improving unified customer profiles for personalized food marketing
06
41% of organizations have implemented at least one analytics solution for marketing performance (Gartner survey), enabling measurement for food marketing
07
39% of marketers are using AI for marketing content generation (industry survey), shaping creative production for food campaigns
08
28% of organizations have adopted marketing attribution software (industry survey), enabling better ROI measurement in food advertising
Interpretation
Technology Adoption Interpretation
With 77% of food marketers using A/B testing or experimentation platforms, technology adoption is clearly skewing toward data-driven optimization rather than just basic tools in the industry.
03 · Category
Industry Trends6 stats
01
76% of consumers are more likely to trust a company that uses customer feedback, reinforcing customer-voice marketing in food brands
02
43% of food/beverage marketers report using CRM systems to manage customer relationships, supporting retention and lifecycle marketing
03
A Google retail study found that 76% of shoppers who searched for a product online made a purchase in-store (online-to-offline retail behavior)
04
Instacart data showed that customers increased their use of ‘diet’ filters by 34% year over year in 2023 (dietary preference discovery trend)
05
In 2023, 31% of U.S. consumers reported they used voice assistants to search for products at least monthly (Pew Research Center; voice assistant usage)
06
A 2021 randomized controlled trial in the journal Health Affairs found that adding personalized nutrition label messaging increased consumers’ intent to choose healthier options by 10.4 percentage points versus standard messaging
Interpretation
Industry Trends Interpretation
Industry trends in food marketing show that personalization and customer voice are becoming the norm, with 76% of consumers more likely to trust companies that use customer feedback and 31% of U.S. consumers searching monthly with voice assistants.
04 · Category
Performance Metrics9 stats
01
84% of food and beverage companies use social media for marketing (industry survey figure), underscoring social channel importance in food marketing
02
3.2x higher engagement rates on short-form video compared with other formats, supporting video-first creative strategies for food brands
03
0.89% average email click-through rate across industries, enabling food marketers to benchmark CTA effectiveness
04
38% of consumers would stop using a brand after 1 bad experience, affecting food customer journey and retention marketing metrics
05
38% of consumers say they are more likely to buy from an online retailer if they have a personalized product recommendation, indicating expected effectiveness
06
1.1% average share of voice for food & beverage category on social (industry benchmark), indicating competitive presence measurement
07
U.S. consumers who use online grocery delivery are more likely to spend more per order; average order value reported as $55.18in 2023 (industry survey/analysis)
08
In a 2022–2023 study of menu/food content on digital ads, click-through rate increased by 18% when ads included nutritional information compared with ads without nutrition
09
In the U.K., 29% of adults said they have bought something because they saw it on social media (Ofcom survey figure)
Interpretation
Performance Metrics Interpretation
Food and beverage brands should focus on measurable performance outcomes because 84% already use social media and, on top of that, short form video delivers 3.2 times higher engagement while email clicks average 0.89%, meaning the best performers are likely winning by translating social and video activity into trackable lift in engagement and conversion.
More related reading
05 · Category
Customer Behavior3 stats
01
46% of consumers say they have changed their purchasing decisions based on online reviews, indicating review marketing effect on food sales
02
79% of consumers say they are interested in learning more about the brand behind the product, supporting brand-story marketing for food
03
73% of companies use email marketing for lead generation, relevant for food brands driving signups and promotions
Interpretation
Customer Behavior Interpretation
Customer behavior in food marketing is being reshaped most by digital trust and engagement, with 46% of consumers changing purchases based on online reviews, while 79% want to learn the brand behind the product and 73% of companies rely on email marketing to drive leads.
06 · Category
User Adoption1 stats
01
In 2023, 23% of U.S. adults reported using online subscription services for food or groceries
Interpretation
User Adoption Interpretation
In 2023, 23% of U.S. adults used online subscription services for food or groceries, showing that user adoption of digitally marketed food offerings is already substantial and growing.
07 · Category
Cost Analysis1 stats
01
$2.4 billion in U.S. federal grants supported nutrition/food assistance marketing communications and outreach programs in FY2023 (USDA/FNS program spending data)
Interpretation
Cost Analysis Interpretation
In Cost Analysis for food industry marketing, the $2.4 billion in U.S. federal grants in FY2023 shows that public funding is a major cost driver for nutrition and food assistance outreach communications and marketing programs.
report visual · Key figures
Food marketing is driven by social + personalization
Food brands increasingly rely on digital channels and personalized experiences—most companies use social media, and a large share of marketers and consumers report benefits from personalization, recommendations, and engagement features.
84%
84% of food and beverage companies use social media for marketing (industry survey figure), underscoring social channel
45%
45% of marketers say they use personalization/segmentation tools (industry survey), improving relevance for food promoti
38%
38% of consumers would stop using a brand after 1 bad experience, affecting food customer journey and retention marketin
38%
38% of consumers say they are more likely to buy from an online retailer if they have a personalized product recommendat
46%
46% of consumers say they have changed their purchasing decisions based on online reviews, indicating review marketing e
source-verifiedsmartinsights.com · salesforce.com · superoffice.com · experian.com · brightlocal.com
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Sophie Moreland. (2026, February 13). Marketing In The Food Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-food-industry-statistics
MLA
Sophie Moreland. "Marketing In The Food Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-food-industry-statistics.
Chicago
Sophie Moreland. 2026. "Marketing In The Food Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-food-industry-statistics.
Sources & references
32 datasets cited across this report · attribution is report-level
+3 additional datasets cited (not shown individually)