GITNUXREPORT 2026

Japanese Auto Industry Statistics

Despite some production declines, Japan remains a dominant global auto manufacturing powerhouse.

Sarah Mitchell

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

In FY2022, Japanese auto industry employed 5.52 million people directly and indirectly.

Statistic 2

Toyota Motor Corporation had 372,817 employees globally in 2022, 75,000 in Japan.

Statistic 3

Honda employed 197,039 people worldwide in FY2022, 110,000 in Japan.

Statistic 4

Nissan had 131,719 employees in FY2022, 45,000 in Japan.

Statistic 5

Auto parts sector in Japan employed 2.8 million workers in 2022.

Statistic 6

Denso Corporation: 168,000 employees globally, 70,000 in Japan FY2022.

Statistic 7

Average age of auto workers in Japan: 44.2 years in 2022.

Statistic 8

Female employment ratio in Japanese auto industry: 28% in 2022.

Statistic 9

Subaru Corporation employed 36,500 people in FY2022, mostly in Japan.

Statistic 10

Mazda: 49,000 employees globally, 32,000 in Japan FY2022.

Statistic 11

Labor productivity in Japanese auto sector: ¥52 million per worker in FY2022.

Statistic 12

Overtime hours average: 25 hours/month per auto worker in Japan 2022.

Statistic 13

Unionization rate in auto industry: 85% in Japan 2022.

Statistic 14

Wage increase for auto workers: 4.6% in 2023 shunto negotiations.

Statistic 15

Temporary workers ratio: 35% in Japanese auto plants 2022.

Statistic 16

R&D engineers in auto industry: 250,000 in Japan 2022.

Statistic 17

Training hours per employee: 45 hours/year average 2022.

Statistic 18

Injury rate: 0.8 per 100 workers in auto sector Japan 2022.

Statistic 19

Foreign workers in auto industry: 120,000 in Japan 2022.

Statistic 20

Yamaha Motor: 77,000 employees, 20,000 in Japan FY2022.

Statistic 21

Japanese auto firms' global workforce: 3.8 million in 2022.

Statistic 22

Toyota Japan direct employment: 70,000, suppliers 1.2 million.

Statistic 23

In 2022, Japan exported 4.22 million vehicles, up 14.3% YoY.

Statistic 24

US was top destination for Japanese auto exports with 1.45 million units in 2022.

Statistic 25

Toyota exported 2.1 million vehicles from Japan in FY2022.

Statistic 26

Honda's Japan exports: 780,000 units in FY2022.

Statistic 27

Nissan exported 810,000 vehicles from Japan in FY2022.

Statistic 28

Auto parts exports from Japan valued at ¥18.5 trillion in 2022.

Statistic 29

Exports to North America: 2.1 million vehicles, 50% of total in 2022.

Statistic 30

Exports to Asia: 1.2 million units from Japan in 2022.

Statistic 31

Europe received 380,000 Japanese vehicles exports in 2022.

Statistic 32

Subaru exported 520,000 vehicles from Japan in FY2022.

Statistic 33

Mazda Japan exports: 410,000 units in FY2022.

Statistic 34

Mitsubishi exports from Japan: 290,000 vehicles in FY2022.

Statistic 35

Complete Knock Down (CKD) kits exported: 250,000 sets in 2022.

Statistic 36

Japanese brands held 38% US market share in 2022 with 4.2 million sales.

Statistic 37

Toyota US sales: 2.1 million vehicles in 2022.

Statistic 38

Honda US sales reached 1.31 million in 2022.

Statistic 39

Nissan US sales: 899,000 units in 2022.

Statistic 40

Overseas production by Japanese firms: 19.8 million vehicles in 2022.

Statistic 41

Japanese OEMs' global production share: 28% in 2022.

Statistic 42

Toyota overseas sales: 8.4 million vehicles in FY2022.

Statistic 43

Toyota revenue in FY2022: ¥37.15 trillion ($279 billion), up 24%.

Statistic 44

Japan auto industry sales revenue: ¥60 trillion in FY2022.

Statistic 45

Honda operating profit: ¥1.456 trillion in FY2022.

Statistic 46

Nissan net revenue: ¥12.28 trillion, profit ¥215 billion FY2022.

Statistic 47

Subaru operating income: ¥432.8 billion in FY2022.

Statistic 48

Mazda sales revenue: ¥4.88 trillion, profit ¥154 billion FY2022.

Statistic 49

Mitsubishi Motors revenue: ¥2.11 trillion in FY2022.

Statistic 50

Auto parts industry revenue: ¥55 trillion in Japan FY2022.

Statistic 51

Denso revenue: ¥6.46 trillion globally FY2022.

Statistic 52

Aisin revenue: ¥4.8 trillion in FY2022.

Statistic 53

Capital expenditure by Japanese OEMs: ¥3.2 trillion in 2022.

Statistic 54

Toyota capex: ¥1.4 trillion, mostly on electrification.

Statistic 55

Dividends per share Toyota: ¥65 in FY2022.

Statistic 56

Debt-to-equity ratio average: 0.45 for major Japanese automakers 2022.

Statistic 57

ROE for Toyota: 14.9% in FY2022.

Statistic 58

Foreign investment in Japan auto: ¥2.5 trillion FDI in 2022.

Statistic 59

Stock market cap of Toyota: $280 billion as of end 2022.

Statistic 60

Government subsidies for EV: ¥100 billion allocated in 2022.

Statistic 61

M&A deals by Japanese auto: $15 billion value in 2022.

Statistic 62

Cash reserves Toyota: ¥10 trillion at end FY2022.

Statistic 63

Profit margin average: 5.8% for Japanese automakers 2022.

Statistic 64

In fiscal year 2022, Toyota Motor Corporation produced 10.51 million vehicles globally, making it the world's largest automaker by volume.

Statistic 65

Japan’s total motor vehicle production reached 7.835 million units in 2022, a decrease of 6.8% from 2021 due to supply chain issues.

Statistic 66

Honda Motor Co. manufactured 3.721 million vehicles worldwide in FY2022, with 1.128 million produced in Japan.

Statistic 67

Nissan Motor Co. produced 3.089 million vehicles in FY2022, down 11.5% year-over-year amid chip shortages.

Statistic 68

In 2022, Japan's passenger car production totaled 3.494 million units, representing 44.6% of total vehicle output.

Statistic 69

Subaru Corporation produced 781,000 vehicles globally in FY2022, with 60% assembled in Japan.

Statistic 70

Mazda Motor Corporation's global production was 970,000 units in FY2022, a 13.9% decline from prior year.

Statistic 71

Mitsubishi Motors produced 810,000 vehicles in FY2022, with Japan accounting for 28% of output.

Statistic 72

Suzuki Motor Corporation manufactured 1.889 million vehicles in FY2022, primarily compact cars in Japan.

Statistic 73

Isuzu Motors produced 456,000 commercial vehicles in FY2022, focusing on trucks in Japan.

Statistic 74

Daihatsu Motor Co. (Toyota subsidiary) produced 1.672 million vehicles in FY2022, mostly kei cars.

Statistic 75

Hino Motors (Toyota) output was 147,000 trucks and buses in FY2022, down due to recalls.

Statistic 76

In Q1 2023, Japan's vehicle production was 1.711 million units, up 13.5% from Q1 2022.

Statistic 77

Toyota's Aichi Prefecture plants produced 2.1 million vehicles in 2022, 27% of Japan's total.

Statistic 78

Japan's EV production reached 156,000 units in 2022, only 2% of total output.

Statistic 79

Hybrid vehicle production in Japan hit 2.34 million units in 2022, led by Toyota Prius line.

Statistic 80

Commercial vehicle production in Japan was 1.252 million units in 2022, 16% of total.

Statistic 81

Motorcycle production by Japanese firms totaled 4.2 million units in Japan in 2022.

Statistic 82

Yamaha Motor produced 1.15 million motorcycles globally in 2022, 40% in Japan.

Statistic 83

Kawasaki Heavy Industries' motorcycle output was 512,000 units in FY2022.

Statistic 84

In 2021, Japan's auto parts production value reached ¥45 trillion ($330 billion).

Statistic 85

Denso Corporation produced 3.2 million engines in Japan in 2022.

Statistic 86

Aisin Corporation's transmission production hit 12 million units globally in FY2022, half in Japan.

Statistic 87

Bridgestone tire production in Japan was 90 million units in 2022.

Statistic 88

Sumitomo Rubber Industries produced 78 million tires in Japan in FY2022.

Statistic 89

Japan's steel for auto use production was 48 million tons in 2022.

Statistic 90

Aluminum die-cast parts for autos in Japan totaled 450,000 tons in 2022.

Statistic 91

Plastic auto parts production value in Japan was ¥2.1 trillion in FY2022.

Statistic 92

Glass for vehicles production in Japan reached 120 million units in 2022.

Statistic 93

In FY2022, Toyota R&D spending was ¥1.1 trillion ($8.2 billion).

Statistic 94

Japan auto industry total R&D expenditure: ¥5.2 trillion in 2022.

Statistic 95

Honda invested ¥730 billion in R&D in FY2022.

Statistic 96

Nissan R&D budget: ¥510 billion in FY2022.

Statistic 97

Patents filed by Japanese automakers: 12,500 in 2022.

Statistic 98

Toyota hybrid technology patents: over 20,000 cumulative by 2022.

Statistic 99

EV battery R&D investment by Japanese firms: ¥1.2 trillion in 2022.

Statistic 100

Panasonic (Toyota partner) solid-state battery R&D: $1 billion committed by 2022.

Statistic 101

Autonomous driving test km by Japanese firms: 50 million km in 2022.

Statistic 102

Subaru EyeSight ADAS systems deployed: 4 million vehicles by 2022.

Statistic 103

Mazda Skyactiv-X engine R&D led to 20% efficiency gain.

Statistic 104

Hydrogen fuel cell vehicles: Toyota Mirai cumulative sales 25,000 by 2022.

Statistic 105

Honda fuel cell patents: 1,200 by 2022.

Statistic 106

CASE (Connected, Autonomous, Shared, Electric) investment: ¥2.8 trillion in 2022.

Statistic 107

Software-defined vehicle R&D spend: ¥800 billion by Japanese OEMs 2022.

Statistic 108

Cybersecurity patents in auto: 450 filed by Japan in 2022.

Statistic 109

AI for manufacturing efficiency: 15% improvement via Toyota's R&D in 2022.

Statistic 110

Recycling tech R&D: 95% recyclability achieved for new models 2022.

Statistic 111

Carbon neutral tech investments: ¥3.5 trillion planned to 2030, started 2022.

Statistic 112

Quantum computing for auto design: pilot projects by Nissan in 2022.

Statistic 113

In 2022, Japan domestic new vehicle sales were 4.08 million units, down 6.9% YoY.

Statistic 114

Toyota Group held 45.2% market share in Japan new car sales in 2022.

Statistic 115

Honda's domestic sales in Japan reached 618,000 units in FY2022.

Statistic 116

Nissan sold 410,000 vehicles in Japan in FY2022, 10% market share.

Statistic 117

Kei car sales in Japan totaled 1.78 million units in 2022, 43% of market.

Statistic 118

SUV sales in Japan surged to 1.32 million units in 2022, up 15%.

Statistic 119

Minivehicle market share in Japan was 39.5% of total sales in 2022.

Statistic 120

Toyota Corolla sold 140,000 units in Japan in 2022, top-selling model.

Statistic 121

Honda N-BOX kei car sold 168,000 units, best-seller in 2022 Japan.

Statistic 122

Subaru Forester sales in Japan hit 82,000 units in FY2022.

Statistic 123

Mazda CX-5 sold 75,000 units domestically in FY2022.

Statistic 124

Used car sales in Japan reached 6.5 million units in FY2022.

Statistic 125

Toyota's used vehicle sales via dealers: 2.1 million in FY2022.

Statistic 126

EV sales in Japan were 58,000 units in 2022, 1.4% of total.

Statistic 127

PHEV sales reached 92,000 units in Japan 2022.

Statistic 128

Hybrid sales dominated at 2.1 million units, 51% share in Japan 2022.

Statistic 129

Luxury car segment sales in Japan: 120,000 units in 2022.

Statistic 130

Truck sales in Japan: 380,000 units in FY2022.

Statistic 131

Bus sales declined to 12,000 units in Japan 2022.

Statistic 132

Motorcycle sales in Japan: 320,000 units in 2022.

Statistic 133

Toyota Japan's retail sales: 1.78 million vehicles in 2022.

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While Toyota cemented its global crown with over 10.5 million vehicles rolling off its lines in 2022, the entire Japanese auto industry that year tells a complex story of resilience and challenge driven by supply chains, strategic shifts, and a nation's relentless engineering spirit.

Key Takeaways

  • In fiscal year 2022, Toyota Motor Corporation produced 10.51 million vehicles globally, making it the world's largest automaker by volume.
  • Japan’s total motor vehicle production reached 7.835 million units in 2022, a decrease of 6.8% from 2021 due to supply chain issues.
  • Honda Motor Co. manufactured 3.721 million vehicles worldwide in FY2022, with 1.128 million produced in Japan.
  • In 2022, Japan domestic new vehicle sales were 4.08 million units, down 6.9% YoY.
  • Toyota Group held 45.2% market share in Japan new car sales in 2022.
  • Honda's domestic sales in Japan reached 618,000 units in FY2022.
  • In 2022, Japan exported 4.22 million vehicles, up 14.3% YoY.
  • US was top destination for Japanese auto exports with 1.45 million units in 2022.
  • Toyota exported 2.1 million vehicles from Japan in FY2022.
  • In FY2022, Japanese auto industry employed 5.52 million people directly and indirectly.
  • Toyota Motor Corporation had 372,817 employees globally in 2022, 75,000 in Japan.
  • Honda employed 197,039 people worldwide in FY2022, 110,000 in Japan.
  • In FY2022, Toyota R&D spending was ¥1.1 trillion ($8.2 billion).
  • Japan auto industry total R&D expenditure: ¥5.2 trillion in 2022.
  • Honda invested ¥730 billion in R&D in FY2022.

Despite some production declines, Japan remains a dominant global auto manufacturing powerhouse.

Employment and Labor

  • In FY2022, Japanese auto industry employed 5.52 million people directly and indirectly.
  • Toyota Motor Corporation had 372,817 employees globally in 2022, 75,000 in Japan.
  • Honda employed 197,039 people worldwide in FY2022, 110,000 in Japan.
  • Nissan had 131,719 employees in FY2022, 45,000 in Japan.
  • Auto parts sector in Japan employed 2.8 million workers in 2022.
  • Denso Corporation: 168,000 employees globally, 70,000 in Japan FY2022.
  • Average age of auto workers in Japan: 44.2 years in 2022.
  • Female employment ratio in Japanese auto industry: 28% in 2022.
  • Subaru Corporation employed 36,500 people in FY2022, mostly in Japan.
  • Mazda: 49,000 employees globally, 32,000 in Japan FY2022.
  • Labor productivity in Japanese auto sector: ¥52 million per worker in FY2022.
  • Overtime hours average: 25 hours/month per auto worker in Japan 2022.
  • Unionization rate in auto industry: 85% in Japan 2022.
  • Wage increase for auto workers: 4.6% in 2023 shunto negotiations.
  • Temporary workers ratio: 35% in Japanese auto plants 2022.
  • R&D engineers in auto industry: 250,000 in Japan 2022.
  • Training hours per employee: 45 hours/year average 2022.
  • Injury rate: 0.8 per 100 workers in auto sector Japan 2022.
  • Foreign workers in auto industry: 120,000 in Japan 2022.
  • Yamaha Motor: 77,000 employees, 20,000 in Japan FY2022.
  • Japanese auto firms' global workforce: 3.8 million in 2022.
  • Toyota Japan direct employment: 70,000, suppliers 1.2 million.

Employment and Labor Interpretation

While Japan's auto industry is an economic engine employing over 5.5 million people, it is simultaneously grappling with an aging core workforce, a significant reliance on temporary staff, and a persistent gender imbalance, suggesting the road ahead requires navigating more than just production efficiency.

Exports and Global Presence

  • In 2022, Japan exported 4.22 million vehicles, up 14.3% YoY.
  • US was top destination for Japanese auto exports with 1.45 million units in 2022.
  • Toyota exported 2.1 million vehicles from Japan in FY2022.
  • Honda's Japan exports: 780,000 units in FY2022.
  • Nissan exported 810,000 vehicles from Japan in FY2022.
  • Auto parts exports from Japan valued at ¥18.5 trillion in 2022.
  • Exports to North America: 2.1 million vehicles, 50% of total in 2022.
  • Exports to Asia: 1.2 million units from Japan in 2022.
  • Europe received 380,000 Japanese vehicles exports in 2022.
  • Subaru exported 520,000 vehicles from Japan in FY2022.
  • Mazda Japan exports: 410,000 units in FY2022.
  • Mitsubishi exports from Japan: 290,000 vehicles in FY2022.
  • Complete Knock Down (CKD) kits exported: 250,000 sets in 2022.
  • Japanese brands held 38% US market share in 2022 with 4.2 million sales.
  • Toyota US sales: 2.1 million vehicles in 2022.
  • Honda US sales reached 1.31 million in 2022.
  • Nissan US sales: 899,000 units in 2022.
  • Overseas production by Japanese firms: 19.8 million vehicles in 2022.
  • Japanese OEMs' global production share: 28% in 2022.
  • Toyota overseas sales: 8.4 million vehicles in FY2022.

Exports and Global Presence Interpretation

While Toyota's single-handed export volume rivals a small nation's total output, Japan's automotive industry shrewdly operates as a globalized empire, deftly supplying both entire vehicles and the parts to build them abroad, thereby securing its colossal overseas market share through a dual strategy of direct shipment and localized production.

Financial Performance and Investments

  • Toyota revenue in FY2022: ¥37.15 trillion ($279 billion), up 24%.
  • Japan auto industry sales revenue: ¥60 trillion in FY2022.
  • Honda operating profit: ¥1.456 trillion in FY2022.
  • Nissan net revenue: ¥12.28 trillion, profit ¥215 billion FY2022.
  • Subaru operating income: ¥432.8 billion in FY2022.
  • Mazda sales revenue: ¥4.88 trillion, profit ¥154 billion FY2022.
  • Mitsubishi Motors revenue: ¥2.11 trillion in FY2022.
  • Auto parts industry revenue: ¥55 trillion in Japan FY2022.
  • Denso revenue: ¥6.46 trillion globally FY2022.
  • Aisin revenue: ¥4.8 trillion in FY2022.
  • Capital expenditure by Japanese OEMs: ¥3.2 trillion in 2022.
  • Toyota capex: ¥1.4 trillion, mostly on electrification.
  • Dividends per share Toyota: ¥65 in FY2022.
  • Debt-to-equity ratio average: 0.45 for major Japanese automakers 2022.
  • ROE for Toyota: 14.9% in FY2022.
  • Foreign investment in Japan auto: ¥2.5 trillion FDI in 2022.
  • Stock market cap of Toyota: $280 billion as of end 2022.
  • Government subsidies for EV: ¥100 billion allocated in 2022.
  • M&A deals by Japanese auto: $15 billion value in 2022.
  • Cash reserves Toyota: ¥10 trillion at end FY2022.
  • Profit margin average: 5.8% for Japanese automakers 2022.

Financial Performance and Investments Interpretation

Toyota, with revenue almost as large as the entire industry's cash reserves, is an electrification-spending behemoth whose success is both the engine and the anchor for Japan's immense but modestly-profitable auto ecosystem.

Production Statistics

  • In fiscal year 2022, Toyota Motor Corporation produced 10.51 million vehicles globally, making it the world's largest automaker by volume.
  • Japan’s total motor vehicle production reached 7.835 million units in 2022, a decrease of 6.8% from 2021 due to supply chain issues.
  • Honda Motor Co. manufactured 3.721 million vehicles worldwide in FY2022, with 1.128 million produced in Japan.
  • Nissan Motor Co. produced 3.089 million vehicles in FY2022, down 11.5% year-over-year amid chip shortages.
  • In 2022, Japan's passenger car production totaled 3.494 million units, representing 44.6% of total vehicle output.
  • Subaru Corporation produced 781,000 vehicles globally in FY2022, with 60% assembled in Japan.
  • Mazda Motor Corporation's global production was 970,000 units in FY2022, a 13.9% decline from prior year.
  • Mitsubishi Motors produced 810,000 vehicles in FY2022, with Japan accounting for 28% of output.
  • Suzuki Motor Corporation manufactured 1.889 million vehicles in FY2022, primarily compact cars in Japan.
  • Isuzu Motors produced 456,000 commercial vehicles in FY2022, focusing on trucks in Japan.
  • Daihatsu Motor Co. (Toyota subsidiary) produced 1.672 million vehicles in FY2022, mostly kei cars.
  • Hino Motors (Toyota) output was 147,000 trucks and buses in FY2022, down due to recalls.
  • In Q1 2023, Japan's vehicle production was 1.711 million units, up 13.5% from Q1 2022.
  • Toyota's Aichi Prefecture plants produced 2.1 million vehicles in 2022, 27% of Japan's total.
  • Japan's EV production reached 156,000 units in 2022, only 2% of total output.
  • Hybrid vehicle production in Japan hit 2.34 million units in 2022, led by Toyota Prius line.
  • Commercial vehicle production in Japan was 1.252 million units in 2022, 16% of total.
  • Motorcycle production by Japanese firms totaled 4.2 million units in Japan in 2022.
  • Yamaha Motor produced 1.15 million motorcycles globally in 2022, 40% in Japan.
  • Kawasaki Heavy Industries' motorcycle output was 512,000 units in FY2022.
  • In 2021, Japan's auto parts production value reached ¥45 trillion ($330 billion).
  • Denso Corporation produced 3.2 million engines in Japan in 2022.
  • Aisin Corporation's transmission production hit 12 million units globally in FY2022, half in Japan.
  • Bridgestone tire production in Japan was 90 million units in 2022.
  • Sumitomo Rubber Industries produced 78 million tires in Japan in FY2022.
  • Japan's steel for auto use production was 48 million tons in 2022.
  • Aluminum die-cast parts for autos in Japan totaled 450,000 tons in 2022.
  • Plastic auto parts production value in Japan was ¥2.1 trillion in FY2022.
  • Glass for vehicles production in Japan reached 120 million units in 2022.

Production Statistics Interpretation

While Toyota busily makes a car for every soul on Earth, Japan's domestic industry hums along as a precision orchestra of parts, hybrids, and kei cars, yet the conductor's baton seems to be hesitating at the electric sheet music.

R&D and Innovation

  • In FY2022, Toyota R&D spending was ¥1.1 trillion ($8.2 billion).
  • Japan auto industry total R&D expenditure: ¥5.2 trillion in 2022.
  • Honda invested ¥730 billion in R&D in FY2022.
  • Nissan R&D budget: ¥510 billion in FY2022.
  • Patents filed by Japanese automakers: 12,500 in 2022.
  • Toyota hybrid technology patents: over 20,000 cumulative by 2022.
  • EV battery R&D investment by Japanese firms: ¥1.2 trillion in 2022.
  • Panasonic (Toyota partner) solid-state battery R&D: $1 billion committed by 2022.
  • Autonomous driving test km by Japanese firms: 50 million km in 2022.
  • Subaru EyeSight ADAS systems deployed: 4 million vehicles by 2022.
  • Mazda Skyactiv-X engine R&D led to 20% efficiency gain.
  • Hydrogen fuel cell vehicles: Toyota Mirai cumulative sales 25,000 by 2022.
  • Honda fuel cell patents: 1,200 by 2022.
  • CASE (Connected, Autonomous, Shared, Electric) investment: ¥2.8 trillion in 2022.
  • Software-defined vehicle R&D spend: ¥800 billion by Japanese OEMs 2022.
  • Cybersecurity patents in auto: 450 filed by Japan in 2022.
  • AI for manufacturing efficiency: 15% improvement via Toyota's R&D in 2022.
  • Recycling tech R&D: 95% recyclability achieved for new models 2022.
  • Carbon neutral tech investments: ¥3.5 trillion planned to 2030, started 2022.
  • Quantum computing for auto design: pilot projects by Nissan in 2022.

R&D and Innovation Interpretation

Toyota’s colossal R&D war chest, combined with the Japanese industry’s massive, coordinated push into everything from solid-state batteries to quantum computing, makes one thing clear: their future isn’t just being quietly engineered—it’s being overwhelmingly patented, piloted, and prepped for global domination.

Sales and Market Share

  • In 2022, Japan domestic new vehicle sales were 4.08 million units, down 6.9% YoY.
  • Toyota Group held 45.2% market share in Japan new car sales in 2022.
  • Honda's domestic sales in Japan reached 618,000 units in FY2022.
  • Nissan sold 410,000 vehicles in Japan in FY2022, 10% market share.
  • Kei car sales in Japan totaled 1.78 million units in 2022, 43% of market.
  • SUV sales in Japan surged to 1.32 million units in 2022, up 15%.
  • Minivehicle market share in Japan was 39.5% of total sales in 2022.
  • Toyota Corolla sold 140,000 units in Japan in 2022, top-selling model.
  • Honda N-BOX kei car sold 168,000 units, best-seller in 2022 Japan.
  • Subaru Forester sales in Japan hit 82,000 units in FY2022.
  • Mazda CX-5 sold 75,000 units domestically in FY2022.
  • Used car sales in Japan reached 6.5 million units in FY2022.
  • Toyota's used vehicle sales via dealers: 2.1 million in FY2022.
  • EV sales in Japan were 58,000 units in 2022, 1.4% of total.
  • PHEV sales reached 92,000 units in Japan 2022.
  • Hybrid sales dominated at 2.1 million units, 51% share in Japan 2022.
  • Luxury car segment sales in Japan: 120,000 units in 2022.
  • Truck sales in Japan: 380,000 units in FY2022.
  • Bus sales declined to 12,000 units in Japan 2022.
  • Motorcycle sales in Japan: 320,000 units in 2022.
  • Toyota Japan's retail sales: 1.78 million vehicles in 2022.

Sales and Market Share Interpretation

In a market where hybrids rule, tiny kei cars claim a massive 43%, and Toyota alone commands nearly half the pie, Japan's auto landscape is a fascinating paradox of shrinking total sales but booming niches, proving that bigger isn't always better unless it's a Toyota or a very, very small box.

Sources & References