Gitnux/Report 2026

Automotive Industry Statistics

EV infrastructure and adoption are scaling fast, with global light vehicle production reaching 90.1 million units in 2023 while worldwide EV sales hit 14 million. See how BEVs captured 10% of global car sales and how price, charging, and battery recycling trends align with tighter CO2 targets, from $139 per kWh lithium-ion costs to 4 million charging points and 200,000 tons per year of EU recycling capacity.
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November 10, 2026Updated
Automotive Industry Statistics
James OkoroWritten by James Okoro·Edited by Aisha Okonkwo·Fact-checked by Sarah Mitchell
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The automotive industry at a glance

The automotive industry produced 96.4 million vehicles in 2025, while electric cars exceeded 20 million sales globally and continued reshaping vehicle technology, supply chains and competition.

96.4M[17]
Vehicles produced, 2025
20M+[4]
Electric cars sold, 2025
~55%[4]
China electric-car sales share, 2025
17.4%[74]
EU battery-electric share, 2025
Market share & regions
Asia-Oceania produced 59.2 million vehicles in 2025, representing about 61% of global production, while Europe produced 17.2 million and the Americas 18.7 million. China produced 34.5 million vehicles, making it the largest national production base.[17]
Segmentation
The industry is segmented across passenger cars, light commercial vehicles, heavy trucks, buses, motorcycles and related components and services. Within electrified cars, battery-electric vehicles, plug-in hybrids and conventional hybrids are distinct powertrain segments; in the EU in 2025, battery-electric cars held 17.4% of registrations, hybrids 34.5% and petrol and diesel combined 35.5%.[74]
Key players & concentration
Competition is distributed among global vehicle manufacturers, regional OEMs and large component suppliers. Product concentration is visible in electric cars: five models accounted for about 20% of global battery-electric sales in 2025, led by the Tesla Model Y at nearly 8%.[4]
Pricing
EV pricing is becoming more competitive in China: 70% of battery-electric cars sold there in 2025 were cheaper than the average conventional car. In Brazil, the price gap between battery-electric and conventional cars narrowed to 25% in 2024 from more than 100% in 2023.[4]
Trends, drivers & challenges
Electrification, tighter emissions standards, battery-cost competition and software-defined vehicles are the main structural drivers. China accounted for six out of ten electric cars sold globally in 2025, while battery production remained concentrated: China, Europe and North America together represented about 95% of global output between 2023 and 2025.[4]
Consumer behavior & competition
Consumers are increasingly choosing hybrids and electric vehicles, but adoption varies sharply by market. In the EU, hybrids were the most popular powertrain in 2025 with a 34.5% share, while China’s electric-car sales share approached 55%; competition is increasingly focused on affordable EVs, SUVs and connected features.[74][4]
M&A
Recent M&A has focused on automotive software, electronics and supplier scale. NXP completed its acquisition of TTTech Auto in June 2025 for $766 million, while ABC Technologies completed its acquisition of TI Fluid Systems for an enterprise value exceeding £1.8 billion in April 2025.[75]
Regulation
EU fleet-wide CO2 targets for new cars are 93.6 g CO2/km for 2025–2029 and 49.5 g CO2/km for 2030–2034; the target becomes zero emissions from 2035. In April 2025, the European Commission proposed allowing manufacturers to assess compliance with the 2025–2027 targets using a three-year average.[85]
Latest news
The latest industry data show continued expansion of electric mobility: global electric-car sales exceeded 20 million in 2025, up 20% from 2024, and represented about one-quarter of new cars sold worldwide. Global vehicle production nevertheless increased to 96.4 million units, 4% above 2024.[4][17]
report visual · Comparison

Revenue of the largest automotive companies

Volkswagen Group leads with $347.7B in annual revenue (group level, converted to USD).

Volkswagen Group$347.7B
Toyota Motor Corporation$321.8B
General Motors$185.0B
BMW Group$144.1B
Hyundai Motor Company$136.0B
Renault Group$62.6B
source-verifiedannualreport2025.volkswagen-group.com · global.toyota · investor.gm.com · bmwgroup.com · hyundai.com · renaultgroup.com2025

02 Ranking

Top 10 Companies in the Automotive Industry

The leading companies in the automotive industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 7, 2026 · Next review December 7, 2026

Verdict

Geely Automobile Holdings leads Gitnux's 2026 automotive ranking with an Overall score of 9.0, with Passenger vehicles, EVs and automotive technologies spanning passenger and electrified offerings. Toyota Motor Corporation is the runner-up at 8.9, with 9.36 million vehicles sold in fiscal 2025.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in passenger and commercial vehicles

    Geely Automobile Holdings

    CN

    Ranked #1 · 9.0 · Passenger and commercial vehicles

    Why we picked it: Its focus covers passenger vehicles plus EVs and automotive technologies, aligning with electrified growth and software shifts.

    See in ranking ↓Visit geely.com ↗

  2. #2 overall

    Toyota Motor Corporation

    JP

    Ranked #2 · 8.9 · Passenger and commercial vehicles

    Why we picked it: Its global passenger vehicles and trucks scale is reflected in 9.36 million units sold in fiscal 2025, with revenue growth 6.5%.

    See in ranking ↓Visit toyota.com ↗

  3. Leader in electric vehicles and powertrains

    BYD

    CN

    Ranked #4 · 8.7 · Electric vehicles and powertrains

    Why we picked it: Its EV and PHEV focus is paired with high R&D intensity, with R&D at 7.89% of revenue.

    See in ranking ↓Visit bydglobal.com ↗

Pick 1 is the #1 company overall. Pick 2 is the highest-ranked company in the top 5 that adds a new segment; no further segment places in the top 5, so pick 3 follows rank.

Full ranking

Sort by
Top 10 companies in the automotive industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Geely Automobile Holdings

Passenger and commercial vehicles · CN

9.0
2

Toyota Motor Corporation

Passenger and commercial vehicles · JP

8.9
3

Hyundai Motor Company

Passenger and commercial vehicles · KR

8.8
4

BYD

Electric vehicles and powertrains · CN

8.7
5

General Motors

Passenger and commercial vehicles · US

8.7
6

Volvo Group

Trucks, buses, construction equipment and engines · SE

8.7
7

Volkswagen Group

Global passenger vehicles and commercial vehicles · DE

8.5
8

Hyundai Motor Group

Passenger vehicles, commercial vehicles and mobility · KR

8.5
9

BMW Group

Premium cars, motorcycles and mobility finance · DE

8.5
10

Renault Group

Passenger vehicles, commercial vehicles and mobility · FR

8.5

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 7, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

James Okoro. (2026, February 13). Top 10 companies in the automotive industry. In Automotive Industry Statistics. Gitnux. https://gitnux.org/automotive-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Agentic AI adoption and governance differ sharply in 2026 survey results: 68% use or pilot agentic AI for product development, while 5% report mature AI governance. Security and software cadence follow, with 66% of vehicles expected to support full OTA updates by 2030.

AI in the automotive industry

  • 68% of automotive organizations use or pilot agentic AI for product development, while 5% report mature AI governance, based on a 2026 survey.[1]
  • More than 75% of automotive organizations believe AI integration into software development, vehicle functions and mobility services will reshape the automotive value chain.[1]
  • $769 million of U.S. motor-vehicle R&D spending was allocated to artificial intelligence in 2022, representing 2% of the sector’s R&D expenditure.[2]
  • 13% of U.S. motor-vehicle R&D spending went to software products in 2022, including artificial intelligence and other software development.[2]
  • 47% of automotive companies use AI or advanced technologies today, rising to 72% by 2030, according to a 2026 survey across 33 countries.[3]
  • Around 500 cyber vulnerabilities were identified in vehicles already on the market in 2024, highlighting the security demands of AI-enabled and software-defined vehicles.[4]

Automation in the automotive industry

  • 40% of new industrial robot installations in China in 2024 were concentrated in the automotive industry.[5]
  • 13,700 industrial robots were installed in the U.S. automotive industry in 2024, an increase of 10.7% from 2023.[5]
  • 2% was the average annual growth rate of industrial-robot installations in the automotive industry between 2018 and 2023.[5]
  • 135,461 industrial robots were installed in the automotive industry worldwide in 2023, making automotive the largest industrial-robot customer segment.[5]
  • Around 40% of new industrial robot installations in the United States in 2024 were in the automotive industry.[5]
  • Around 8,000 robotaxis operated across approximately 20 cities globally in 2025, all using electric vehicles and Level 4 automation.[4]

Digital transformation in the automotive industry

  • 61% of automotive organizations expect their software-defined-mobility strategy to affect most of their brands within five years.[1]
  • 81% of automotive organizations agree that software-defined products and services, rather than physical vehicles alone, will become the core value proposition.[1]
  • 66% of vehicles are expected to support full over-the-air updates by 2030, compared with 28% today.[1]

Technology in the automotive industry

  • More than 35% of China’s car exports were electric vehicles in 2025, compared with 20% in 2024.[4]
  • Nearly 1,000 electric car models were available worldwide in 2025, representing about 40% of approximately 2,500 available car models.[4]
  • Around half of new cars sold globally in 2025 featured systems capable of automating steering and speed control at Level 2.[4]
  • China accounted for nearly 75% of global electric-car production in 2025.[4]
  • More than 20% of new cars sold worldwide were electric in 2024, with global electric-car sales exceeding 17 million units.[4]
  • The number of electric car models available worldwide increased by slightly more than 25% in 2025.[4]

Cloud computing in the automotive industry

  • 20.7% of EU companies in motor-vehicle manufacturing invested in cloud-computing services in 2020.[6]
  • 46% of EU companies in the motor-vehicle-manufacturing sector used cloud technologies in 2021.[6]

Big data in the automotive industry

  • 11.3% of SMEs in the EU mobility ecosystem had adopted big data and related data-analytics methods in the European Commission’s ecosystem survey.[6]
  • 13.7% of EU companies in the motor-vehicle-manufacturing sector used big-data methods to analyse internal and external data in 2020.[6]

Blockchain in the automotive industry

  • $686.7 million was the estimated global automotive blockchain market size in 2023.[7]
  • 34.9% was North America’s share of global automotive blockchain market revenue in 2023.[7]
  • $241.7 million was the estimated global automotive blockchain supply-chain segment revenue in 2024.[7]

IoT in the automotive industry

  • 583.1 million vehicles with embedded connectivity are forecast globally by the end of 2030.[8]
  • 473.7 million connected vehicles were in the global installed base in 2025, according to Omdia.[9]

05 Statistics

Data & Analytics

Manufacturers and suppliers rely on analytics unevenly: 63% use statistical analysis or business-intelligence systems, while 38% use cloud analytics. Data quality and governance constraints show up in figures on trapped data (22%) and wasted training resources from bad data (61%).

Business intelligence in the automotive industry

  • 63% of automotive manufacturers use statistical analysis programs or standard business-intelligence systems to analyze manufacturing data, according to a 2025 survey.[10]
  • 59% of automotive manufacturers use shop-floor analytics systems to analyze manufacturing data, according to a 2025 survey.[10]
  • 55% of automotive supply-chain respondents can integrate third-party data, analytics solutions and platforms into supply-chain data platforms, in a 2023 survey.[1]
  • 50% of automotive manufacturers use corporate analytics systems to analyze collected manufacturing data, according to a 2025 manufacturing survey.[10]
  • 55% of automotive supply-chain respondents have access to near-real-time data for decision-making, in a global survey conducted in 2023.[1]
  • 38% of automotive manufacturers use cloud analytics to analyze manufacturing data, according to a 2025 survey.[10]

Data analytics in the automotive industry

  • 28% of automotive companies have invested in predictive-maintenance systems, according to a BCG–Automotive News survey published in 2025.[11]
  • 30% of automotive companies have two-way communication with suppliers through a digital or real-time application or interface, according to a 2023 survey.[12]
  • 15% of automotive companies use advanced analytics, including AI, to continually monitor and evaluate supply-chain risks, according to a 2023 survey.[12]
  • 1.4 billion miles of telematics data from 120 million trips were analyzed in a Virginia automotive-mobility dataset collected during 2021–2022.[13]
  • 76% of automotive organizations report improved productivity or efficiency from software-driven mobility initiatives, according to a 2025 survey.[1]
  • 30% of automotive companies have implemented AI-supported real-time factory analytics, according to a BCG–Automotive News survey published in 2025.[11]

Data quality in the automotive industry

  • 49% of automotive business leaders are unsure they can generate and deliver relevant insights, according to Salesforce’s automotive data-and-analytics study.[14]
  • 22% of automotive company data is described as trapped, according to Salesforce’s automotive data-and-analytics study.[14]
  • 61% of automotive companies training AI models have wasted resources because of bad data, according to Salesforce’s automotive data-and-analytics study.[14]

Data governance in the automotive industry

  • 74% of surveyed automotive organizations focus on customer-centricity, simplicity and user experience in privacy efforts, according to KPMG’s 2024 study.[15]
  • 86% of automotive leaders have significantly or moderately increased privacy-program budgets, according to KPMG’s 2024 survey.[15]
  • 96% of surveyed automotive organizations conduct internal and external reviews of customer-vehicle-data controls, according to KPMG’s 2024 study.[15]
  • 98% of surveyed automotive OEMs have structured programs, frameworks and defined roles for managing sensitive customer vehicle data, according to KPMG’s 2024 study.[15]
  • 16% of surveyed automotive organizations explicitly use terms such as privacy by design or privacy by default for their privacy strategy, according to KPMG’s 2024 study.[15]
  • 79% of automotive business leaders say data-governance policies vary across departments, according to Salesforce’s automotive data-and-analytics study.[14]

KPIs in the automotive industry

  • 6.7% was Volkswagen Group Automotive Division’s research-and-development ratio in 2025.[16]
  • 63% of automotive organizations have experienced or expect benefits from launching innovative products and services through software-driven mobility, according to a 2025 survey.[1]
  • 30% of automotive marketers say they have adequate analytics resources to support effective decision-making, according to BCG’s 2025 survey.[12]
  • 80% of automotive organizations have experienced or expect cost-reduction benefits from software-driven mobility initiatives, according to a 2025 survey.[1]
  • 61% of automotive organizations have experienced or expect improved customer satisfaction from software initiatives, a benefit that Capgemini identifies as requiring customer satisfaction as a KPI.[1]
  • 30% of automotive marketers believe they can measure the incremental impact of marketing activities, according to BCG’s 2025 survey.[12]

06 Statistics

Strategy & Growth

Electrification drives demand signals while overall volume grows: global vehicle production increased 3.9% to 96.4 million units in 2025. Electric-car sales exceeded 20 million units in 2025, up 20% from 2024, and Asia-Pacific production reached about 59.2 million.

Growth in the automotive industry

  • 29% growth raised China’s new-energy vehicle production to 16.626 million units in 2025.[17]
  • Electric cars represented about one-quarter of global new-car sales in 2025.[4]
  • Global vehicle production increased 3.9% to 96.4 million units in 2025.[17]
  • Global electric-car sales exceeded 20 million units in 2025, increasing 20% from 2024.[4]
  • 7.6% growth lifted Asia-Pacific vehicle production to approximately 59.2 million units in 2025.[17]
  • Global vehicle sales increased 4.7% to 99.8 million units in 2025.[17]

Differentiation in the automotive industry

  • BMW sold 2.45 million vehicles worldwide in 2024.[18]
  • 40% of prospective EV buyers cite battery lifetime as a purchase concern globally in 2025.[3]
  • 50% of prospective EV buyers cite charging duration as their top purchase barrier globally in 2025.[3]
  • 35% of prospective EV buyers cite driving range as a purchase concern globally in 2025.[3]
  • FIAT sold more than 1.2 million vehicles globally in 2024.[19]
  • BMW sold more than twice as many electric vehicles in China in 2024 as two established German competitors combined.[18]

Mergers and acquisitions in the automotive industry

  • 116 European domestic automotive transactions were recorded in 2024.[20]
  • 431 middle-market automotive M&A transactions involved private-company sellers in 2025.[21]
  • Automotive M&A deal volume increased from €39 billion in 2024 to €55 billion in 2025 globally.[22]
  • 472 global automotive transactions were observed in 2024, the highest annual total since 2020.[20]
  • 366 automotive M&A deals were recorded in 2024 in the Seale & Associates dataset, with aggregate deal value of $22.2 billion.[23]
  • 208 Asian domestic automotive deals were recorded in 2024.[20]

Strategic partnerships in the automotive industry

  • Stellantis operated through national sales companies in Australia, Japan, India, Malaysia and South Korea in 2024.[24]
  • 54% of Chinese automotive companies are pursuing partnerships focused on e-mobility and battery technology in 2025.[25]
  • 59% of U.S. automotive companies are pursuing partnerships focused on software-defined vehicles in 2025.[25]
  • 56% of European automotive respondents identify technology transfer and innovation as primary partnership motives in 2025.[25]
  • 72% of U.S. automotive respondents identify technology transfer and innovation as primary partnership motives in 2025.[25]
  • Stellantis had direct-material suppliers in more than 50 countries in 2024.[24]

07 Statistics

People & Workforce

Workforce constraints remain a friction point in hiring and retention: 4.3 vacancies existed for every 100 employees in the UK automotive sector in 2023, and employers reported difficulty hiring new workers in 2025 in the U.S. energy and motor-vehicle-related sector (71%).

Hiring in the automotive industry

  • 20% of automotive employees rated their organization’s HR and talent programs excellent or very good in 2013.[26]
  • 4.3 vacancies existed for every 100 employees in the UK automotive sector in 2023.[27]
  • 71% of employers in the U.S. energy and motor-vehicle-related sector that hired workers in 2025 reported difficulty hiring new workers.[28]
  • One-third of US automotive employees said their organization was effective at attracting top talent in 2025.[26]
  • 16% of automotive employees rated flexible work options at their organization excellent or very good in 2013.[26]

Employee retention in the automotive industry

  • 42% was the annualized turnover rate for all US franchised dealership positions in 2024.[29]
  • 2.9 years was the median tenure for all US franchised dealership employees in 2024.[29]
  • 91% was the one-year retention rate for US franchised-dealership general managers and operators in 2024.[29]
  • 77% of US franchised dealership employees were retained for one year in 2024.[29]
  • 10.9% was the attrition rate for the UK automotive sector in the latest IMI-reported period covering 2023.[27]

Remote Work in the automotive sector (sector benchmark)

  • Across automotive and other transportation companies, 63% said in 2024 that they were mandating employees return to the workplace.[30]
  • Across global automotive companies, 2% of corporate employees worked fully remotely in 2024, according to a survey of 120 automotive CEOs.[31]
  • Across U.S. motor-vehicle manufacturers, 3.4% of positions were fully remote in 2024, based on employer recruiting data.[32]
  • Across automotive and other transportation companies, 61% said in 2024 that they were seeking more remote workers in low-cost-of-living areas.[30]

Hybrid Work in the automotive sector (sector benchmark)

  • Across global automotive companies, 96% of corporate employees worked in-office in 2024, leaving 4% in fully remote or hybrid arrangements.[31]
  • Across U.S. motor-vehicle manufacturers, 64% of positions were fully in-person in 2024, based on employer recruiting data.[32]
  • Across global automotive companies, 3% of corporate employees worked in hybrid arrangements in 2024, according to a survey of 120 automotive CEOs.[31]
  • Across U.S. motor-vehicle manufacturers, 32.6% of positions were fully hybrid in 2024, based on employer recruiting data.[32]

Upskilling in the automotive industry

  • 25% of surveyed US automotive manufacturers had formal partnerships with state agencies or training institutions in 2025.[33]
  • 17% of surveyed US automotive manufacturers offered internships, apprenticeships or boot camps for the electric-vehicle transition in 2025.[33]
  • More than 50% of surveyed US automotive manufacturers offered on-the-job training for the electric-vehicle transition in 2025.[33]
  • Less than one-third of US automotive employees felt fully ready to adapt to industry changes in 2025.[26]
  • 16% of automotive employees rated leadership development excellent or very good in 2013.[26]

Employee engagement in the automotive industry

  • 50% of US automotive employees would discourage young people from pursuing an automotive career in 2025.[34]
  • 75% of US automotive employees preferred remaining with their current company in their present or another role in 2025.[26]
  • 65% of US automotive employees said they would choose to stay in the industry if starting their career again in 2020.[26]
  • 50% of US automotive employees said they would choose to stay in the industry if starting their career again in 2025.[26]

DEI in the automotive industry

  • 12.5% was the 2023 attrition rate among non-White British automotive employees in the UK.[27]
  • 22% of women comprised the US automotive engineering workforce in the 2025 benchmark.[35]
  • 43% of McLaren Racing’s new starters in 2024 came from traditionally under-represented backgrounds.[36]

08 Statistics

Customer & Sales

Customer experience metrics tighten around evidence and conversion: 64% of U.S. service customers wanted photo or video evidence with multi-point inspection results in 2026. Loyalty and lead conversion stay central, with 979 points average satisfaction when top KPIs are met in 2026.

Customer experience in the automotive industry

  • 64% of U.S. automotive service customers wanted photo or video evidence with multi-point inspection results in 2026.[37]
  • Automotive manufacturers ranked ninth among 13 major consumer industries for customer experience in a 2024 consumer study.[1]
  • 81% of U.S. car shoppers associated positive emotions with their purchase experience in 2025.[38]
  • Automotive dealers ranked 11th among 13 major consumer industries for customer experience in a 2024 consumer study.[1]
  • 979 points was average U.S. service satisfaction when all 10 top customer-service KPIs were met in 2026.[37]

Customer retention in the automotive industry

  • 16% of U.S. consumers used an AI website or tool to research their last vehicle-service provider in 2025.[38]
  • 88% of U.S. dealership customers said their service experience affected their likelihood of returning to the dealer for a future purchase in 2025.[38]
  • 44% of U.S. dealership service customers who did not return for service in the prior 12 months said they were likely to repurchase in 2025.[38]
  • 54% of U.S. owners of vehicles two years old or newer returned to the purchasing dealership for service in 2025.[38]
  • 89% of U.S. customers considered returning to a dealership after completing a service visit there in 2025.[38]

Customer acquisition in the automotive industry

  • 53% of U.S. OEM and dealer leads from paid search converted on the call in Invoca’s 2026 benchmark.[39]
  • 27.9% of automotive dealership walk-in leads closed in AutoRaptor’s U.S. sample covering July 2025 through June 2026.[40]
  • 49% of U.S. OEM and dealer leads from paid social converted on the call in Invoca’s 2026 benchmark.[39]
  • 12.6% of automotive dealership phone leads closed in AutoRaptor’s U.S. sample covering July 2025 through June 2026.[40]
  • 35.2% of automotive dealership referral leads closed in AutoRaptor’s U.S. sample covering July 2025 through June 2026.[40]

Customer loyalty in the automotive industry

  • 1,437 consumers who planned to switch automotive brands within six to 18 months were included in Capgemini’s 2024 automotive customer-experience survey.[1]
  • 52.3% was the U.S. mainstream-automotive brand-loyalty rate from July 2025 through June 2026.[41]
  • 51.6% was the overall U.S. automotive brand-loyalty rate from July 2025 through June 2026.[41]
  • 67.8% was Tesla’s U.S. brand-loyalty rate in the first half of 2024, according to S&P Global Mobility data.[41]
  • 53.3% was the U.S. new-vehicle brand-loyalty rate in the first half of 2025.[42]

Lead generation in the automotive industry

  • 29% of qualified U.S. automotive dealership website leads came from paid channels in Foureyes’ 2024 benchmark.[43]
  • 9.1% of U.S. automotive dealership website leads were generated by chat in Foureyes’ 2024 benchmark.[43]
  • 30.8% of U.S. automotive dealership website leads were generated by forms in Foureyes’ 2024 benchmark.[43]
  • 76% of U.S. automotive dealers said leads were more important to their business in 2024 than during the previous five years.[44]
  • 60.1% of U.S. automotive dealership website leads were generated by calls in Foureyes’ 2024 benchmark.[43]

09 Statistics

Marketing & Brand

Spending and internal resourcing move together: global advertising spending is forecast to grow 7.2% in 2026, and 68% of automotive businesses planned to expand internal marketing teams in 2026. AI search is also referenced by marketers, with 49% reporting positive impact in 2025.

Marketing in the automotive industry

  • $13.2 billion was projected for U.S. automotive category advertising spending in 2025.[45]
  • 2.1% of automotive revenue was projected to be spent on advertising globally in 2025, up from 2.0% in 2024.[46]
  • $12.3 billion was projected for U.S. automotive category advertising spending in 2024.[45]
  • 68% of automotive businesses planned to expand their internal marketing teams in 2026.[47]
  • 7.2% growth in global automotive advertising spending was forecast for 2026.[46]

Digital marketing in the automotive industry

  • Global electric car sales are expected to exceed 17 million in 2024.[4]
  • More than 30% of new car sales in China were electric in 2023.[4]
  • Nearly 60% of global electric car sales in 2023 took place in China.[4]
  • 14 million electric cars were sold worldwide in 2023, representing about 18% of total car sales globally.[4]
  • 49% of automotive marketers reported a positive impact from AI search in 2025.[47]

Branding in the automotive industry

  • $7.3 billion was Bosch’s brand value in the automotive components sector in 2025.[48]
  • 36% was Ferrari’s automotive brand-value growth in 2025, the fastest increase in the sector.[48]
  • $15.3 billion was Tesla’s decline in automotive brand value in 2025.[48]
  • 48% of automotive advertisements ranked in the top third of Ipsos’s GEM database for creative performance in 2018–2025 year-to-date data.[49]
  • 25% of online automotive conversation mentions named at least one car brand during April 2023–March 2024.[50]

Social media in the automotive industry

  • Nearly 41 million automotive-related online mentions were recorded between April 2023 and March 2024.[50]
  • 6.91% was the Instagram engagement rate for car brands in Brandwatch’s automotive analysis.[50]
  • More than 13 million unique authors discussed cars online between April 2023 and March 2024.[50]
  • 12.7 million page impressions were generated nearly by automotive brands on Facebook in Brandwatch’s benchmark analysis.[50]
  • 33,600 likes were received on average by car-brand posts on X in Brandwatch’s automotive benchmark.[50]

Influencer marketing in the automotive industry

  • 38% of car buyers used campaigns and influencers on social media before purchasing a new vehicle in 2024.[51]
  • 42% of prospective battery-electric-vehicle customers relied on information from other users in social channels in a 2024 European automotive study.[52]

10 Statistics

Operations & Execution

Supply-chain visibility remains incomplete at scale: 77% of automotive companies in the Q4 2025 survey did not report full supply-chain visibility. Automation and quality pressures show up alongside warranty economics, with $58 billion estimated global warranty cost in 2024.

Process optimization in the automotive industry

  • 77% of automotive companies in the Q4 2025 survey did not report full supply-chain visibility.[53]
  • 13,700 industrial robots were installed in the U.S. automotive industry in 2024, a 10.7% increase from 2023.[5]
  • 2.6% to 5.9% was the annual productivity-growth range for U.S. motor-vehicle-parts manufacturing from 2020 through 2024.[54]
  • 23% of automotive companies surveyed in Q4 2025 reported full supply-chain visibility, indicating a substantial process-integration gap.[53]
  • A three-month collaborative-robot trial led AMG Industries to purchase a UR10E robot for automotive-related production in 2024.[55]

Operational efficiency in the automotive industry

  • 10.7% was the increase in U.S. automotive industrial-robot installations in 2024.[5]
  • 13,700 industrial robots were installed by U.S. automakers in 2024.[5]
  • 20% more vehicles per employee were built by volume automakers in 2025 than in 2021.[56]
  • -2.0% was the 2024 change in U.S. labor productivity for motor-vehicle-body and trailer manufacturing.[57]
  • 10% was the increase in North American electric-car production from 2024 to 2025.[4]

Quality management in the automotive industry

  • 16 problems per 100 vehicles was the increase among mass-market brands in the 2025 U.S. Vehicle Dependability Study.[37]
  • $58 billion was the estimated global automotive warranty cost in 2024, equal to approximately 2.2% of industry sales.[58]
  • 27 fewer problems per 100 vehicles were recorded by premium brands in 2025 than in 2024.[37]
  • 202 problems per 100 vehicles was the U.S. automotive industry average in J.D. Power’s 2025 Vehicle Dependability Study.[37]
  • 187 problems per 100 vehicles were reported for mass-market brands in the 2025 U.S. Initial Quality Study.[37]

Supply chain in the automotive industry

  • Global battery cell manufacturing capacity exceeded 2.5 terawatt-hours in 2023, roughly twice the demand for electric vehicles that year.[4]
  • The automotive industry accounted for approximately 18% of global lithium-ion battery demand in 2023.[4]
  • Around 25% of global electric-car battery production capacity was located in Europe in 2023.[4]
  • China produced more than 75% of the world’s lithium-ion batteries in 2023.[4]
  • 11 automotive-semiconductor suppliers were analyzed in TechInsights' 2024 inventory assessment.[59]

Outsourcing in the automotive industry

  • 28% of automotive procurement by dollar value came from offshore locations in 2023.[60]
  • 40% of surveyed U.S. automotive companies sourced 75% to 100% of their products or raw materials domestically in 2024.[61]
  • 66% of surveyed U.S. automotive companies sourced at least half of their products or raw materials domestically in 2024.[61]
  • 8% of surveyed U.S. automotive companies sourced none of their products or raw materials domestically in 2024.[61]
  • 22% of automotive procurement by dollar value was projected to come from offshore locations in 2025.[60]

11 Statistics

Finance & Pricing

In-market pricing behavior is structured, with 88% of surveyed dealerships using a fixed time interval before considering a price change. Transaction pricing tracked at $50,562 on average in the U.S. in September 2026, with 6.6% spent on incentives.

Pricing strategy in the automotive industry

  • $50,562 was the average new-vehicle transaction price in the United States in September 2026, just below the December 2025 record of $50,614.[38]
  • 6.6% of average transaction price was spent on new-vehicle incentives in the United States in September 2026.[38]
  • 88% of surveyed automobile dealerships reported using a fixed time interval before considering a price change, while 6% changed prices only after observing market or cost shifts.[62]
  • More than 80% of surveyed vehicle purchasers considered price transparency and price competitiveness important or highly important in dealership selection.[63]
  • Around 55% of new-car sales in China were electric in 2025, where competition increasingly focused on EV pricing and product offerings.[4]

Cost reduction in the automotive industry

  • $20.81 billion in warranty claims were paid by U.S.-based vehicle-sector manufacturers in 2025.[64]
  • 17% was the year-on-year increase in warranty reserves held by U.S.-based manufacturers at the end of 2025.[64]
  • €1.5 billion per year is Volkswagen’s planned sustainable reduction in personnel costs under its Zukunft Volkswagen agreement.[65]
  • $2 billion was GM’s reduction in fixed costs over the two years through 2024, net of depreciation and amortization.[66]
  • ¥120.0 billion of Toyota’s fiscal 2024 cost reduction came principally from plants and logistics departments.[67]

Profitability in the automotive industry

  • 5.84% was the average EBIT margin of automotive suppliers in the fourth quarter of 2024, compared with 5.18% for OEMs.[41]
  • 3.6% was the average EBIT margin of European automotive suppliers in 2024.[68]
  • 3.4% was the average EBIT margin of South Korean automotive suppliers in 2024.[68]
  • 4.7% was the average EBIT margin of the global automotive supplier industry in 2024.[69]
  • $5.83 billion was Ford’s reported warranty-claims expense in 2024, according to WarrantyWeek’s global automotive analysis.[64]

Financial planning in the automotive industry

  • ¥2,134.8 billion was Toyota’s consolidated capital expenditure in fiscal 2025.[70]
  • €9.1 billion was BMW Group capital expenditure in 2024, equal to a 6.4% capital-expenditure ratio.[71]
  • €9.1 billion was BMW Group research and development expenditure in 2024, equal to a 6.4% R&D ratio.[71]
  • €16.9 billion was Volkswagen Automotive Division capital expenditure in 2024, equal to a 6.4% capex ratio.[65]
  • 68% of automotive businesses planned to increase their marketing budgets in 2026, according to a late-2025 survey of automotive marketers.[47]

12 Statistics

Product & Service

Software and service expansion continues: 60% of surveyed OEMs planned maintenance or vehicle-function OTA/FOTA updates within five years. Aftermarket capture is significant, with J.D. Power estimating $372 billion covered by its 2024 Aftermarket Service Index.

Product development in the automotive industry

  • €21.0 billion was Volkswagen Group’s Automotive Division research-and-development expenditure in 2024, equal to 7.9% of Automotive Division sales revenue worldwide.[65]
  • 45% of global electric-car sales in 2024 came from pure-play electric-car manufacturers, increasing competitive pressure on incumbent automotive product developers.[4]
  • 6,740 patent applications for employee inventions were filed by Volkswagen Group worldwide in 2024.[65]
  • 6,833 Porsche employees worked in research and development at the end of 2025.[72]
  • 7.1% was Porsche’s automotive R&D ratio relative to automotive sales revenue in fiscal 2025.[72]

Product lifecycle in the automotive industry

  • 8–12 years is the usual intended production life of an automotive core platform.[28]
  • 12.6 years was the average age of vehicles in the United States in 2024, the highest level in more than a decade.[73]
  • 3.9% of passenger cars on EU roads were electrically chargeable in 2023, compared with 20.8% of new EU car sales in 2024.[74]
  • 60% of surveyed automotive OEMs planned maintenance or vehicle-function OTA/FOTA updates within five years.[1]
  • 12.5 years was the average age of passenger cars on EU roads in 2023.[74]

After-sales in the automotive industry

  • 57% of surveyed U.S. consumers received their most recent vehicle service at an authorized dealership, compared with 31% at independent repair facilities.[26]
  • $1.557 billion was software-and-services revenue, including vehicle repair and maintenance services, in 2025.[75]
  • 70% of U.S. aftermarket maintenance and repair revenue was captured by aftermarket providers, while franchised dealers captured 30%, according to J.D. Power.[37]
  • $576 million was software-and-services gross profit, including vehicle repair and maintenance services, in 2025.[75]
  • $372 billion was the estimated U.S. vehicle maintenance, repair, oil-change and tire-revenue market covered by J.D. Power’s 2024 Aftermarket Service Index.[37]

Value proposition in the automotive industry

  • About 7% was the 2025 increase in average range for small electric cars globally.[4]
  • 45.2% of new EU car registrations in 2024 used conventional fuel types, showing that affordability and familiarity remained significant elements of the market value proposition.[74]
  • 20.8% of new EU cars sold in 2024 were electrically powered, while electrically chargeable cars represented 3.9% of the EU passenger-car fleet.[74]
  • 65% was the battery-electric share of global electric-car sales in 2025.[4]
  • 57% of surveyed U.S. consumers used an authorized dealership for their most recent vehicle service, making service trust and convenience important parts of the automotive value proposition.[26]

13 Statistics

Sustainability & Ethics

Climate and circularity metrics show mixed progress: 69% of automotive companies were on track for Scope 1 and 2 targets in 2024, while 28% were on track for Scope 3. Battery and vehicle lifecycle pressures remain visible through end-of-life reuse and recycling rates in the EU.

Sustainability in the automotive industry

  • More than 250 million electric cars were on the world's roads at the end of 2023.[4]
  • 14 million electric cars were sold worldwide in 2023, representing about 18% of total car sales.[4]
  • 2040 is Toyota Europe’s target year for full carbon neutrality.[76]
  • 17 million electric cars were sold globally in 2024, up more than 25% year on year.[4]
  • 93% of UK automotive production waste was reused or recycled in 2025.[77]

ESG in the automotive industry

  • 69% of automotive companies were on track for Scope 1 and 2 climate targets in 2024.[3]
  • 28% of automotive companies were on track for Scope 3 climate targets in 2024.[3]
  • 2025 was the publication year of APQC’s automotive snapshot covering workforce, social, governance and greenhouse-gas reporting practices.[78]
  • 31% of automotive companies significantly increased climate ambition year over year in 2024.[3]
  • 46% of automotive companies reported no change in climate ambition year over year in 2024.[3]

Ethics in the automotive industry

  • 6 automotive companies had no human-rights clauses in supplier contracts in the 2022 benchmark.[79]
  • Half of major carmakers said they would share vehicle data with governments or law enforcement without a court order in a 2023 privacy review.[80]
  • 34% of automotive companies expected suppliers to commit to responsible mineral sourcing in the 2022 benchmark.[79]
  • 72% of automotive companies lacked grievance mechanisms for external individuals in the 2022 benchmark.[79]
  • 14% of automotive companies expected suppliers to respect women’s, children’s or migrant workers’ rights in the 2022 benchmark.[79]

CSR in the automotive industry

  • $2.3 billion had been invested by Ford in communities globally since 1949, reported in 2024.[81]
  • 1.7 million employee volunteer hours had been accumulated by Ford since its program began, reported in 2024.[81]
  • 6,800 employee volunteer hours were recorded by Mercedes-Benz USA in 2024.[82]
  • 32,795 employee volunteers participated in Bridgestone community initiatives across 31 countries and regions in 2025.[83]
  • $73.7 million was invested in charitable contributions by Ford in 2023.[81]

Circular economy in the automotive industry

  • 89.6% of end-of-life vehicles in the European Union were reused or recovered in 2022.[84]
  • 88.4% of end-of-life vehicles in the European Union were reused or recycled in 2022.[84]
  • 171 thousand tonnes of Toyota’s global waste was recycled for a fee in 2023.[70]
  • 93.7% of parts and materials from end-of-life vehicles were reused or recovered in the EU in 2023.[84]
  • 4.3 million passenger cars, vans and other light goods vehicles were scrapped in the EU in 2023.[84]

Carbon footprint in the automotive industry

  • 180.8 grams of CO2 per kilometre was the average emissions level for new vans registered in the European Union in 2023.[85]
  • Just over 6 gigatonnes of CO2 were emitted by road transport globally in 2024.[4]
  • 8% was the increase in road-sector emissions between 2015 and 2024.[4]
  • 27% was the average carbon gap between declared and estimated emissions for major automakers in 2024.[86]
  • 3% of total European Union carbon-dioxide emissions came from vans.[85]

15 Statistics

Globalization & Expansion

Production concentration stays high: China produced 34.5 million vehicles in 2025, and Asia-Oceania produced 59.2 million (about 61% of global production). Battery capacity also remains China-centered, with China producing more than 75% of world lithium-ion batteries in 2023.

Globalization in the automotive industry

  • 38.2 million vehicles were produced in developed countries and regions in 2025, compared with 58.2 million in emerging regions.[17]
  • 59.2 million vehicles were produced in Asia-Oceania in 2025, representing the largest regional total.[17]
  • 96.4 million motor vehicles were produced worldwide in 2025, up 3.9% from 92.7 million in 2024.[17]
  • Chinese automakers supplied 60% of global electric-car sales in 2025.[4]
  • 4.55 million new cars were exported from the European Union in 2024, down 6.6% from 2023.[74]

Cultural adaptation in the automotive industry

  • 77% of surveyed Chinese consumers viewed adding artificial intelligence to vehicle systems as beneficial, compared with 43% in the United Kingdom.[26]
  • 87% of surveyed Indian consumers considered smartphone connectivity important in their next vehicle, compared with 63% of surveyed U.S. consumers.[26]
  • FIAT held an 11.2% market share in Turkey in 2024, with the Egea as the country’s best-selling car.[19]
  • FIAT achieved a 62% market share in Algeria in 2024, selling more than 64,000 vehicles.[19]
  • 76% of surveyed consumers in China intended to switch vehicle brands at their next purchase in Deloitte’s 2025 study.[26]

Supplier management in the automotive industry

  • Ford had more than 1,600 Tier 1 production suppliers globally in 2023.[94]
  • Stellantis had more than 2,000 direct Tier 1 suppliers for direct materials in 2024.[24]
  • 85% of Ford’s Tier 1 production suppliers were ISO 14001 accredited in 2023.[94]
  • More than 66,000 direct suppliers served Volkswagen Group in 2024 across 95 countries.[16]
  • 19,094 Volkswagen direct suppliers had completed a sustainability self-assessment questionnaire in 2024.[65]

Stakeholder management in the automotive industry

  • 8,093 Volkswagen Group direct suppliers improved their self-assessment results in 2024.[65]
  • 5,129 Volkswagen Group procurement employees completed sustainability training in 2024.[65]
  • More than 30,000 consumers in 30 countries participated in Deloitte’s 2025 Global Automotive Consumer Study.[26]
  • 9,818 Volkswagen Group suppliers received sustainability training in 2024.[65]
  • Porsche had eight Executive Board members as of December 31, 2024, with portfolios covering procurement, production, logistics, sales, marketing and other stakeholder-relevant functions.[72]

Distribution channels in the automotive industry

  • 61% of consumers surveyed across 20 countries preferred completing a new-car purchase at a dealership in EY’s 2024 Mobility Consumer Index.[95]
  • 66% of consumers surveyed across 20 countries wanted to physically experience a vehicle at a dealership before purchase.[95]
  • BMW Motorrad sold motorcycles through more than 1,300 dealerships in about 100 countries in 2024.[18]
  • BMW of North America operated 350 BMW retailers, 147 motorcycle retailers, 104 MINI dealers and 38 Rolls-Royce dealers in 2024.[71]
  • 87% of consumers surveyed across 20 countries used online tools to gather information before a vehicle purchase.[95]

Key questions about the Automotive Industry

How big is global vehicle production and how is it changing?
Global vehicle production was 96.4 million vehicles in 2025, up 3.9% from 92.7 million in 2024. Production returns to growth while electric-car demand accelerates.
How many electric cars were sold, and what share did they reach?
Electric-car sales exceeded 20 million in 2025, up 20% from 2024. Electric cars represented about one-quarter of global new-car sales in 2025.
Which companies lead the automotive industry?
Geely Automobile Holdings leads Gitnux's 2026 automotive ranking with an Overall score of 9.0, with Passenger vehicles, EVs and automotive technologies spanning passenger and electrified offerings. Toyota Motor Corporation is the runner-up at 8.9, with 9.36 million vehicles sold in fiscal 2025.
What technology shifts are most visible in automotive right now?
Software-defined vehicles and automation are expanding: 66% of vehicles are expected to support full over-the-air updates by 2030, up from 28% today. Organizations also report agentic AI pilots and governance gaps.
How is the automotive market structured across regions and countries?
Asia-Oceania produced 59.2 million vehicles in 2025 (about 61% of global production), Europe produced 17.2 million, and the Americas 18.7 million. China produced 34.5 million vehicles, making it the largest national production base.
How concentrated is battery production, and what does that imply for supply risk?
Between 2023 and 2025, China, Europe, and North America together represented about 95% of global battery output. China produced more than 75% of the world’s lithium-ion batteries in 2023, keeping supply risk tied to a small number of regions.
Reference

Cite This Report

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James Okoro. (2026, February 13). Automotive Industry Statistics. Gitnux. https://gitnux.org/automotive-industry-statistics
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James Okoro. "Automotive Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/automotive-industry-statistics.
Chicago
James Okoro. 2026. "Automotive Industry Statistics." Gitnux. https://gitnux.org/automotive-industry-statistics.

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