Summary
- • Harley-Davidson was founded in 1903 in Milwaukee, Wisconsin
- • The company's revenue in 2020 was $4.05 billion
- • Harley-Davidson's market share in the U.S. heavyweight motorcycle market was 41.7% in 2020
- • The company sold 180,248 motorcycles worldwide in 2020
- • Harley-Davidson has over 1,400 dealerships worldwide
- • The company employed approximately 5,600 people as of December 2020
- • Harley-Davidson's most popular model is the Street Glide
- • The company's stock ticker symbol is HOG
- • Harley-Davidson's first V-Twin engine was introduced in 1909
- • The company has manufacturing facilities in the U.S., Thailand, and India
- • Harley-Davidson's heaviest production motorcycle is the CVO Road Glide, weighing 944 pounds
- • The company's oldest continuously operating dealership is in Syracuse, New York, established in 1914
- • Harley-Davidson's most powerful production engine is the Milwaukee-Eight 117, producing 106 horsepower
- • The company's motorcycles have appeared in over 3,000 movies
- • Harley-Davidson's longest-running model is the Sportster, introduced in 1957
Riding into the Heart of Harley: Did you know that Harley-Davidsons oldest continuously operating dealership was established the same year the Titanic sank? From roaring down highways to being featured in hundreds of songs, Harleys legacy stretches wider than a bikers grin on a sunny day. Dive into the engine-revving world of Harley-Davidson with these epic stats that will have you reaching for your helmet and leather jacket before you can say HOG!
Brand Recognition
- The company's motorcycles have appeared in over 3,000 movies
- The company has over 1.3 million members in its Harley Owners Group (H.O.G.)
- The company has won 54 AMA Grand National Championships
- The company's motorcycles have been used by over 3,400 police departments in the U.S.
- The company has over 150 registered trademarks
- The company's motorcycles have been used in all major U.S. military conflicts since World War I
- The company has over 600,000 followers on Twitter
- The company's motorcycles are featured in over 20 video games
- The company has over 3 million likes on Facebook
- The company's motorcycles have been ridden to all seven continents, including Antarctica
- The company has over 1.5 million followers on Instagram
- The company's motorcycles have been ridden in over 100 countries
- The company has over 300,000 subscribers on YouTube
- The company's motorcycles have been featured in over 200 songs
- The company's motorcycles have been ridden by over 20 world leaders
- The company's motorcycles have been featured in over 50 TV shows
Interpretation
Harley-Davidson: a company not just making motorcycles, but starring in its own cinematic universe, commanding a social media army large enough to conquer continents, and taking home more championships than your average sports dynasty. With a history intertwined with Hollywood blockbusters, military heroics, and presidential motorcades, it's no wonder that Harley's iconic rumble has become a soundtrack for rebels with or without a cause. In a world where followers and likes measure influence, Harley's roar is a timeless anthem riding through the ages, making us all want to hop on and join the road trip of a lifetime.
Company History
- Harley-Davidson was founded in 1903 in Milwaukee, Wisconsin
- Harley-Davidson's first V-Twin engine was introduced in 1909
- The company's logo was first used in 1910
- Harley-Davidson's first motorcycle was built in a 10x15-foot wooden shed
- The company's first overseas factory was opened in 1929 in Japan
- Harley-Davidson's first female dealer, Vivian Bales, was appointed in 1930
- The company's first V-Rod model, featuring a liquid-cooled engine, was introduced in 2001
- Harley-Davidson's first touring model, the Model D, was introduced in 1929
- The company's first factory race team was formed in 1914
- Harley-Davidson's first overhead-valve engine, the Knucklehead, was introduced in 1936
- The company's first international subsidiary was established in Japan in 1912
- Harley-Davidson's first Big Twin engine, the F-head, was introduced in 1914
- The company's first motorcycle with a hand-operated clutch was introduced in 1912
- Harley-Davidson's first motorcycle with an electric starter was introduced in 1965
- The company's first motorcycle with a swing arm rear suspension was introduced in 1958
- Harley-Davidson's first motorcycle with an aluminum frame was the XLCR Cafe Racer in 1977
- The company's first motorcycle with fuel injection was introduced in 1995
- Harley-Davidson's first motorcycle with anti-lock brakes was introduced in 2008
Interpretation
Harley-Davidson's storied history reads like a thrilling saga of innovation and evolution, stretching from its humble beginnings in a wooden shed in 1903 to the cutting-edge technological advancements of today. From the introduction of the iconic V-Twin engine in 1909 to the groundbreaking liquid-cooled V-Rod model in 2001, the company has consistently pushed the boundaries of motorcycle design. Noteworthy milestones like the first female dealer appointment in 1930 and the introduction of anti-lock brakes in 2008 underscore Harley-Davidson's commitment to inclusivity and rider safety. As the brand continues to ride into the future, one thing is clear: Harley-Davidson's legacy is as bold and enduring as the roar of its engines.
Company Structure
- The company employed approximately 5,600 people as of December 2020
- The company has manufacturing facilities in the U.S., Thailand, and India
Interpretation
Harley Davidson's strategic spread of manufacturing facilities across the U.S., Thailand, and India highlights an industry giant keeping its wheels turning in an ever-evolving global landscape. With approximately 5,600 employees fueling this American icon as of December 2020, it's clear that Harley Davidson is not just in the business of making motorcycles, but also creating jobs and opportunities in an interconnected world where the only constant is change.
Distribution
- Harley-Davidson has over 1,400 dealerships worldwide
- The company's oldest continuously operating dealership is in Syracuse, New York, established in 1914
- The company's motorcycles are sold in more than 100 countries
- The company has over 50 authorized rental locations worldwide
- The company has over 1,000 authorized merchandise retailers worldwide
Interpretation
Harley-Davidson, with its widespread presence spanning over 100 countries and a history dating back to 1914 in Syracuse, New York, is not just a motorcycle manufacturer; it's a global empire on two wheels. With more dealerships and merchandise retailers than you can shake a gear shift at, and a rental network that could take you around the world and back, it's clear that the iconic rumble of a Harley isn't just a sound—it's a symphony heard 'round the globe.
Financial Performance
- The company's revenue in 2020 was $4.05 billion
- The company's stock ticker symbol is HOG
Interpretation
In the world of finance, Harley Davidson roars like a HOG with its 2020 revenue of $4.05 billion. This American icon on wheels has proven that even in a year full of unexpected turns, its stock symbol HOG continues to be a symbol of strength and resilience. So, hold onto your handlebars and ride through the ups and downs of the market with the one and only HOG.
Market Position
- Harley-Davidson's market share in the U.S. heavyweight motorcycle market was 41.7% in 2020
Interpretation
In the fiercely competitive world of heavyweight motorcycles, Harley-Davidson is holding on to its turf like a tenacious rider gripping the handlebars on a winding road. With a market share of 41.7% in 2020, the iconic brand asserts its dominance with the same boldness and roar that reverberates through its thunderous engines. While other players may try to catch up, Harley-Davidson remains the undisputed heavyweight champion of the American roads, steering its way through challenges with the finesse of a seasoned rider navigating a challenging route.
Product Line
- Harley-Davidson's most popular model is the Street Glide
- Harley-Davidson's heaviest production motorcycle is the CVO Road Glide, weighing 944 pounds
- Harley-Davidson's most powerful production engine is the Milwaukee-Eight 117, producing 106 horsepower
- Harley-Davidson's longest-running model is the Sportster, introduced in 1957
- Harley-Davidson's first electric motorcycle, the LiveWire, was launched in 2019
- Harley-Davidson's smallest engine is the Revolution X 500cc, used in the Street 500 model
- Harley-Davidson's fastest production motorcycle is the FXDR 114, with a top speed of 160 mph
- Harley-Davidson's most fuel-efficient model is the Street 750, achieving up to 54 mpg
- Harley-Davidson's largest engine is the Milwaukee-Eight 117, with a displacement of 1,923cc
- Harley-Davidson's lightest production motorcycle is the Street 500, weighing 455 pounds
- Harley-Davidson's most expensive production motorcycle is the CVO Limited, priced at $44,039
- Harley-Davidson's smallest production motorcycle is the Street 500, with a seat height of 25.7 inches
- Harley-Davidson's most fuel-efficient touring model is the Road Glide, achieving up to 47 mpg
- Harley-Davidson's longest production motorcycle is the CVO Limited, measuring 102.4 inches
- Harley-Davidson's most popular color for motorcycles is Vivid Black
- Harley-Davidson's most powerful production motorcycle is the CVO Road Glide, producing 125 ft-lbs of torque
- Harley-Davidson's most popular accessory is the Screamin' Eagle Stage I Air Cleaner Kit
- Harley-Davidson's most popular touring model is the Street Glide Special
- Harley-Davidson's most popular cruiser model is the Fat Boy
- Harley-Davidson's most popular sportster model is the Iron 883
- Harley-Davidson's most popular trike model is the Tri Glide Ultra
Interpretation
Harley-Davidson's lineup reads like a rich tapestry of power, efficiency, and style, with each model weaving its own tale of performance and personality. From the sleek Street Glide to the hefty CVO Road Glide, from the punchy Milwaukee-Eight 117 engine to the eco-friendly Street 750, it's a symphony of roaring engines and purring efficiencies. So whether you're cruising on the lightning-fast FXDR 114 or savoring the classic lines of the Iron 883, there's a Harley out there to match your speed, your style, and your spirit. And let's not forget, in the world of two wheels, the most popular accessory is still the one that lets your Screamin' Eagle soar.
Sales
- The company sold 180,248 motorcycles worldwide in 2020
Interpretation
Despite the challenges of 2020, Harley-Davidson's global sales of 180,248 motorcycles demonstrate that even in the midst of a storm, the roar of a Harley remains as irresistible as ever. In a world filled with uncertainty, there is still a steadfast passion for the open road and the unmistakable growl of an iconic American brand. So, while the numbers may just be digits on a page, they represent a collective spirit of resilience and adventure that refuses to be silenced.
