Key Takeaways
- Harley-Davidson reported net revenue of $5.836 billion in 2023, down 6% from 2022
- Gross margin for Harley-Davidson in 2023 was 23.5%, compared to 28.5% in 2022
- Operating income in 2023 was $695 million, a 40% decline from prior year
- Harley-Davidson was founded on September 17, 1903, by William S. Harley and Arthur Davidson in a small shed in Milwaukee, Wisconsin
- The first Harley-Davidson motorcycle, a 116cc engine prototype, was built in 1903 but did not perform well enough for production
- In 1904, the first production Harley-Davidson motorcycle was sold to a businessman in Milwaukee for use as a delivery bike
- Harley-Davidson has 37.3% share of U.S. heavyweight motorcycle market in 2023
- Brand value ranked #338 globally at $6.3 billion in 2023
- Over 1,400 independent dealers in 100+ countries
- Harley-Davidson Sportster weighs 443 lbs dry
- Milwaukee-Eight 117 engine produces 105 hp and 125 ft-lbs torque
- Road Glide features a 19-inch front wheel and 7-inch touchscreen
- Harley-Davidson sold 572,044 motorcycles globally in 2023
- U.S. retail sales were 188,028 units in 2023, up 3%
- International retail sales reached 132,000 units in 2023
In 2023, Harley-Davidson’s revenue fell 6% while profits and margins also declined, despite steady dealer reach.
Financial Metrics
Financial Metrics Interpretation
History and Milestones
History and Milestones Interpretation
Market and Brand Statistics
Market and Brand Statistics Interpretation
Product Specifications and Models
Product Specifications and Models Interpretation
Sales and Production
Sales and Production Interpretation
How We Rate Confidence
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Alexander Schmidt. (2026, February 13). Harley Davidson Statistics. Gitnux. https://gitnux.org/harley-davidson-statistics
Alexander Schmidt. "Harley Davidson Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/harley-davidson-statistics.
Alexander Schmidt. 2026. "Harley Davidson Statistics." Gitnux. https://gitnux.org/harley-davidson-statistics.
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