GITNUX MARKETDATA REPORT 2024

Must-Know Harley Davidson Statistics [Latest Report]

Highlights: The Most Important Harley Davidson Statistics

  • Harley-Davidson controls around 50% of the US market for motorcycles over 601cm³.
  • In 2020, Harley-Davidson’s global revenue was around 4.05 billion U.S. dollars.
  • Roughly 80% of Harley-Davidson’s motorcycle sales are made within the United States.
  • In 2021, sales for Harley-Davidson’s Electrified + Motorcycles reached 1,755 units.
  • Harley-Davidson’s most sold motorcycle in 2020 was the “Street/Sportster”, with approximately 40,900 units sold.
  • Harley-Davidson has around 7.8 million followers on Instagram as of October 2021.
  • In 2020, Harley-Davidson had a worldwide workforce of around 4,800 employees.
  • Harley-Davidson produced around 213,000 motorcycles in 2019.
  • The company spent approximately 126.13 million U.S. dollars on advertising in 2020.
  • In 2020, Harley-Davidson had around 651 dealerships in the United States.
  • Harley-Davidson’s two largest segments in 2020 were the United States (62.5%) and Europe (12.3%).
  • Harley-Davidson’s digital advertising spending in the United States was 9.9 million U.S. dollars in 2020.
  • The company’s global motorcycle retail sales amounted to approximately 180,000 units in 2020.
  • Harley-Davidson’s fuel efficiency on average ranges from 35-55 miles per gallon.
  • The company’s revenue from general merchandise amounted to approximately 191 million U.S. dollars in 2020.
  • In 2020, the revenue of Harley-Davidson’s parts and accessories segment was 568.2 million U.S. dollars.
  • Approximately 57% of Harley-Davidson riders in the United States are college graduates.
  • In 2020, Harley-Davidson’s revenue from motorcycle rentals amounted to approximately 10.3 million U.S. dollars.
  • Harley-Davidson’s dealership network in Europe, Middle East, and Africa totaled 493 dealerships in 2020.

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Harley-Davidson is one of the most iconic motorcycle brands in the world. Founded in 1903, it has become a symbol of freedom and adventure for many riders around the globe. In this blog post, we will be exploring some interesting statistics about Harley-Davidson’s market share, revenue, sales figures, digital presence and more. We’ll also take a look at their customer demographics to get an idea of who makes up their loyal fan base. So let’s dive into these fascinating facts about Harley-Davidson.

The Most Important Statistics
Harley-Davidson controls around 50% of the US market for motorcycles over 601cm³. This statistic is a testament to the success of Harley-Davidson in the US market for motorcycles over 601cm³. It demonstrates the company’s dominance in the industry and its ability to capture a large portion of the market share. This statistic is a powerful indicator of Harley-Davidson’s success and is an important piece of information to include in a blog post about Harley Davidson Statistics. In 2020, Harley-Davidson’s global revenue was around 4.05 billion U.S. dollars. This statistic is a testament to the success of Harley-Davidson in 2020, despite the challenges posed by the global pandemic. It shows that the company was able to maintain its revenue despite the economic downturn, demonstrating its resilience and strength in the face of adversity. This statistic is an important indicator of Harley-Davidson’s financial health and provides insight into the company’s performance in the past year.

Harley Davidson Statistics Overview

Roughly 80% of Harley-Davidson’s motorcycle sales are made within the United States.

This statistic is a testament to the loyalty of Harley-Davidson’s customers in the United States. It shows that despite the company’s global presence, the majority of its sales are still made domestically. This speaks to the strength of the Harley-Davidson brand in the US and the loyalty of its customers.

In 2021, sales for Harley-Davidson’s Electrified + Motorcycles reached 1,755 units.

This statistic is a testament to the success of Harley-Davidson’s Electrified + Motorcycles in 2021. It shows that the company has been able to successfully tap into the growing demand for electric vehicles, and that their efforts have been rewarded with a significant increase in sales. This is an encouraging sign for the future of Harley-Davidson and the electric vehicle industry as a whole.

Harley-Davidson’s most sold motorcycle in 2020 was the “Street/Sportster”, with approximately 40,900 units sold.

This statistic is a testament to the enduring popularity of Harley-Davidson’s Street/Sportster model. It shows that even in a year of unprecedented challenges, the Street/Sportster was able to remain the most sought-after motorcycle from the iconic brand. This is a remarkable achievement and speaks to the quality and appeal of the Street/Sportster.

Harley-Davidson has around 7.8 million followers on Instagram as of October 2021.

The sheer number of followers that Harley-Davidson has on Instagram is a testament to the brand’s popularity and reach. It’s a clear indication that Harley-Davidson has a strong presence in the social media world, and that its message is resonating with a large audience. This is an important statistic to consider when discussing Harley-Davidson’s success and influence.

In 2020, Harley-Davidson had a worldwide workforce of around 4,800 employees.

This statistic is a telling indication of the size of Harley-Davidson’s global operations. It demonstrates the company’s reach and influence, as well as the number of people it employs around the world. It is an important piece of information to consider when discussing Harley-Davidson’s success and impact on the global economy.

Harley-Davidson produced around 213,000 motorcycles in 2019.

This statistic is a testament to the enduring popularity of Harley-Davidson motorcycles. It shows that despite the changing times, Harley-Davidson remains a top choice for motorcycle enthusiasts. This statistic is a great indicator of the company’s success and provides a snapshot of the current state of the motorcycle industry.

The company spent approximately 126.13 million U.S. dollars on advertising in 2020.

This statistic is a testament to the commitment Harley Davidson has to its brand and marketing. It shows that the company is willing to invest heavily in advertising to ensure that their message reaches as many people as possible. This is a clear indication that Harley Davidson is serious about staying competitive in the market and continuing to be a leader in the motorcycle industry.

In 2020, Harley-Davidson had around 651 dealerships in the United States.

The fact that Harley-Davidson had 651 dealerships in the United States in 2020 speaks volumes about the company’s commitment to providing customers with convenient access to their products and services. It shows that Harley-Davidson is dedicated to making sure that their customers have easy access to their products and services, no matter where they are located. This statistic is a testament to the company’s commitment to providing quality customer service and support.

Harley-Davidson’s two largest segments in 2020 were the United States (62.5%) and Europe (12.3%).

This statistic is significant in understanding the success of Harley-Davidson in 2020, as it reveals that the majority of their sales came from the United States and Europe. This indicates that the company was able to capitalize on the demand for their products in these two regions, and that their marketing and sales strategies were effective in these areas. Furthermore, this statistic provides insight into the company’s global reach, as it shows that they have a strong presence in two of the world’s largest markets.

Harley-Davidson’s digital advertising spending in the United States was 9.9 million U.S. dollars in 2020.

This statistic is a telling indication of Harley-Davidson’s commitment to digital advertising in the United States. It shows that the company is investing heavily in digital marketing to reach potential customers and increase brand awareness. This is an important piece of information for readers of the blog post to understand the company’s marketing strategy and how it is adapting to the changing landscape of digital media.

The company’s global motorcycle retail sales amounted to approximately 180,000 units in 2020.

This statistic is a testament to the success of Harley Davidson in 2020, despite the global pandemic. It shows that the company was able to maintain its retail sales despite the economic downturn, demonstrating its resilience and strength in the face of adversity.

Harley-Davidson’s fuel efficiency on average ranges from 35-55 miles per gallon.

The fuel efficiency of Harley-Davidson motorcycles is an important statistic to consider when discussing the company’s performance. With an average range of 35-55 miles per gallon, Harley-Davidson is able to provide riders with a reliable and efficient ride. This not only helps to reduce the cost of ownership, but also helps to reduce the environmental impact of the company’s vehicles. As such, this statistic is an important factor to consider when discussing Harley-Davidson’s success.

The company’s revenue from general merchandise amounted to approximately 191 million U.S. dollars in 2020.

This statistic is a testament to the success of Harley Davidson in 2020, despite the challenges posed by the pandemic. It shows that the company was able to maintain a steady stream of revenue from its general merchandise, indicating that the brand remains a popular choice among consumers. This is a positive sign for the future of Harley Davidson, and a reminder of the company’s resilience in the face of adversity.

In 2020, the revenue of Harley-Davidson’s parts and accessories segment was 568.2 million U.S. dollars.

This statistic is a testament to the success of Harley-Davidson’s parts and accessories segment in 2020. It shows that despite the challenges posed by the pandemic, the company was still able to generate a significant amount of revenue from its parts and accessories segment. This is an important indicator of the company’s financial health and its ability to remain competitive in the market.

Approximately 57% of Harley-Davidson riders in the United States are college graduates.

This statistic is significant in the context of a blog post about Harley Davidson Statistics because it demonstrates the high level of education among Harley Davidson riders in the United States. It shows that Harley Davidson riders are not only passionate about their bikes, but also highly educated and likely to have the financial means to purchase and maintain a Harley Davidson. This statistic is a testament to the quality of the Harley Davidson brand and the loyalty of its riders.

In 2020, Harley-Davidson’s revenue from motorcycle rentals amounted to approximately 10.3 million U.S. dollars.

This statistic is a testament to the success of Harley-Davidson’s motorcycle rental business. It shows that the company has been able to capitalize on the growing trend of motorcycle rentals and has been able to generate a significant amount of revenue from it. This is an important statistic to include in a blog post about Harley Davidson Statistics as it demonstrates the company’s ability to stay relevant and capitalize on new opportunities.

Harley-Davidson’s dealership network in Europe, Middle East, and Africa totaled 493 dealerships in 2020.

This statistic is a testament to the reach of Harley-Davidson’s presence in Europe, Middle East, and Africa. With 493 dealerships, Harley-Davidson has established itself as a major player in the motorcycle industry in these regions. This statistic is a reflection of the company’s commitment to providing quality products and services to its customers in these areas.

Conclusion

Harley-Davidson is a leading motorcycle manufacturer in the United States and around the world. The company controls around 50% of the US market for motorcycles over 601cm³, had global revenue of 4.05 billion U.S dollars in 2020, and 80% of its sales are made within the United States. In 2021, Harley-Davidson’s Electrified + Motorcycles reached 1,755 units sold while their most popular model was “Street/Sportster” with 40,900 units sold that same year. Additionally they have 7.8 million followers on Instagram as well as an average rider age of 48 years old worldwide; furthermore they employed approximately 4,800 people globally in 2020 and produced 213 thousand motorcycles that same year which were mainly distributed to Europe (12%) and USA (62%). Lastly Harley Davidson spent 126 million U.S dollars on advertising campaigns plus 9 million only for digital ads in America during 2020; additionally 191 millions came from general merchandise sales while 568 from parts & accessories segment along 10 millions from rentals services all this last mentioned figures being reported by Statista website regarding financial performance data related to HD brand during said period .

References

0. – https://www.statista.com

1. – https://www.itstillruns.com

2. – https://www.instagram.com

3. – https://www.hbs.edu

 

FAQs

What year was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

Who were the founders of Harley-Davidson?

Harley-Davidson was founded by William S. Harley, Arthur Davidson, Walter Davidson, and William A. Davidson.

What is the average age of a Harley-Davidson owner?

The average age of a Harley-Davidson owner is around 47 years old.

In which country does Harley-Davidson sell the most motorcycles?

Harley-Davidson sells the most motorcycles in the United States.

What was the total worldwide revenue for Harley-Davidson in 2020?

The total worldwide revenue for Harley-Davidson in 2020 was approximately $4.05 billion.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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