Gitnux/Report 2026

Global Asset Management Industry Statistics

See how global asset management shifted in 2025, with key indicators revealing where capital flows are strengthening and where risk is quietly building. The page pairs standout 2025 figures with the latest trend markers so you can spot what changed and what stayed stubbornly the same.
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November 10, 2026Updated
Global Asset Management Industry Statistics
Margot VilleneuveWritten by Margot Villeneuve·Edited by David Sutherland·Fact-checked by Sarah Mitchell
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The global asset management industry at a glance

Global asset management continues to expand, with global assets under management projected to rise from $139 trillion in 2024 to $200 trillion by 2030, a 6.2% CAGR.

$139T[1]
Global AUM, 2024
6.2%[1]
AUM CAGR, 2024–2030
$95.20T[75]
Regulated fund assets, Q2 2026
29%[76]
Europe fund-market share, 2024
Market size
PwC estimates global assets under management at $139 trillion in 2024. Separately, worldwide regulated open-end funds held $95.20 trillion at the end of the second quarter of 2026, excluding funds of funds.[1][75]
Forecast & CAGR
Global AUM is projected to reach $200 trillion by 2030 from $139 trillion in 2024, implying a 6.2% CAGR. PwC also projects private-market revenues of $432.2 billion by 2030 and more than half of total industry revenue.[1]
Market share & regions
Europe accounted for just under 29% of the global investment-fund market at the end of 2024, down from 34.7% in 2014. EFAMA’s regional data show continued concentration of fund assets in North America and Europe, with Asia and other markets expanding from a smaller base.[76]
Segmentation
The industry is segmented across regulated public-market funds, separately managed accounts and private-market vehicles. In worldwide regulated open-end funds at the end of the second quarter of 2026, equity funds held $47.53 trillion, while ICI reported total regulated-fund assets of $95.20 trillion.[75]
Key players & concentration
Scale remains concentrated among large multinational managers: BlackRock reported $11.6 trillion in assets under management at June 30, 2025, while State Street Global Advisors reported $5.0 trillion in assets under management at December 31, 2025. The concentration is also visible regionally, with North American managers representing 78% of global manager share in 2025 in a Bruegel-based analysis.[77][78][79]
Pricing
Pricing continues to fall in public funds: in 2025, the average asset-weighted expense ratio was 0.40% for equity mutual funds, 0.36% for bond mutual funds, 0.14% for index equity ETFs and 0.09% for index bond ETFs. The share of long-term mutual-fund gross sales going to no-load share classes reached 92% in 2025.[75]
Trends, drivers & challenges
Growth is being supported by market appreciation, private-market expansion, digital distribution, tokenisation and demand for alternative assets. Key challenges include fee compression, pressure to scale, liquidity management and operational risks; McKinsey reported net flows equal to 3.2% of beginning-of-year AUM in 2025, while the Financial Stability Board has identified structural vulnerabilities in asset-management activities.[21][1][80]
Consumer behavior & competition
Investor demand is shifting toward lower-cost index products, ETFs, private markets and digital access. In 2025, 92% of long-term mutual-fund gross sales went to no-load share classes, while passive investments in Asia-Pacific grew at a 19% CAGR from 2020 to 2024, according to PwC.[75][81]
M&A
M&A activity in wealth and asset management increased 15% in 2025 compared with 2024, according to McKinsey. Notable 2025 transactions included BNP Paribas’s €5.1 billion acquisition of AXA Investment Managers and Brookfield’s acquisition of Oaktree; private-equity-backed investment in asset managers reached $27.57 billion in 2025.[21][82][8]
Regulation
Asset managers operate under expanding rules covering fund liquidity, leverage, private funds, eligible assets and investor protection. In the EU, the main frameworks include UCITS and AIFMD, alongside ELTIF, money-market-fund and other specialist regulations; ESMA reported new 2026 work on liquidity-management tools and money-market-fund stress testing.[83][84]
Latest news
The latest industry outlooks point to continued scale and product reconfiguration: BCG reported global AUM of $147 trillion in 2025, up 11% year on year, while Morgan Stanley reported record global AUM of $159 trillion in 2025 and projected average annual growth of 9% through 2030. Differences reflect divergent definitions and coverage rather than a single standardized industry measure.[20][85]

02 Ranking

Top 10 Companies in the Global Asset Management Industry

The leading companies in the global asset management industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 9, 2026 · Next review December 9, 2026

Verdict

BlackRock leads Gitnux's 2026 global asset management ranking with an Overall score of 9.4, with $11.6 trillion in assets under management at June 30, 2025. Fidelity Investments is the highest-ranked asset manager at 9.3, with $7.1 trillion in managed assets at December 31, 2025.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in private market management

    BlackRock

    US

    Ranked #1 · 9.4 · Private market management

    Why we picked it: It spans global public and private asset management, with $11.6 trillion AUM supporting scale operations.

    See in ranking ↓Visit blackrock.com ↗

  2. Leader in public asset management

    Fidelity Investments

    US

    Ranked #2 · 9.3 · Public asset management

    Why we picked it: Its retail, workplace and institutional segments report $7.1T managed assets, indicating broad distribution.

    See in ranking ↓Visit fidelity.com ↗

  3. #3 overall

    JPMorgan Chase

    US

    Ranked #3 · 9.3 · Public asset management

    Why we picked it: It runs active, alternatives and institutional management, with record $7T client assets in 2025.

    See in ranking ↓Visit jpmorganchase.com ↗

Pick 1 is the #1 company overall. Pick 2 is the highest-ranked company in the top 5 that adds a new segment; no further segment places in the top 5, so pick 3 follows rank.

Full ranking

Sort by
Top 10 companies in the global asset management industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

BlackRock

Private market management · US

9.4
2

Fidelity Investments

Public asset management · US

9.3
3

JPMorgan Chase

Public asset management · US

9.3
4

Goldman Sachs

Public asset management · US

9.0
5

Vanguard

Public asset management · US

9.0
6

Amundi

European active, passive and multi-asset management · FR

8.8
7

Capital Group

Active mutual funds and institutional investments · US

8.6
8

Wellington Management

Global active institutional management · US

8.3
9

Morgan Stanley Investment Management

Institutional, active and alternatives management · US

8.1
10

Northern Trust

Institutional index and asset management · US

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 9, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Margot Villeneuve. (2026, February 13). Top 10 companies in the global asset management industry. In Global Asset Management Industry Statistics. Gitnux. https://gitnux.org/global-asset-management-industry-statistics/#top-companies

report visual · Projection

Global asset and wealth management industry revenues

Global asset and wealth management industry revenues grew from $544.4B in 2020 to $611.3B in 2024.

$544.4B
Start
+2.94%
CAGR · 4y
$611.3B
Projected
20202024
source-verifiedpwc.com2030

04 Statistics

Technology & Innovation

AI adoption keeps widening across research, automation and workplace workflows; 36% of global firms were using AI in 2024.

AI in the global asset management industry

  • 80% of global asset and wealth managers said disruptive technologies such as AI would fuel revenue growth in 2024.[1]
  • 13% of asset-management firms cited access to AI expertise as their primary AI challenge in 2024.[2]
  • 73% of global asset and wealth-management organisations identified AI as the most transformational technology over the following two to three years in 2024.[1]
  • 46% of asset-management companies developed AI capabilities entirely in-house in 2024, while 40% used a hybrid internal-external approach.[2]
  • 15% of asset-management firms cited understanding costs and building a business case as their primary AI challenge in 2024.[2]
  • 36% of global asset-management companies were actively using AI in 2024, while 37% planned to expand its use.[2]

Automation in the global asset management industry

  • 52% of global asset-management and fund-servicing respondents described their businesses as mostly or fully automated in 2023.[3]
  • 35% of surveyed global asset firms planned to use robotic process automation within 12 to 18 months in 2023.[4]
  • 67% of global asset-management and fund-servicing firms still used fax in 2023 despite reporting substantial automation.[4]
  • 47% of surveyed global asset firms planned to use digital forms to improve automation within 12 to 18 months in 2023.[4]
  • 41% of asset firms in Singapore were fully automated in Calastone’s 2023 global survey, the highest share among surveyed markets.[4]
  • 33% of surveyed global asset firms planned to use machine learning or AI to improve automation within 12 to 18 months in 2023.[4]

Digital Transformation in the financial services sector (sector benchmark)

  • 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[5]
  • 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[5]
  • 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[5]
  • 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[5]
  • 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[5]

Technology Adoption in the financial services sector (sector benchmark)

  • 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[6]
  • 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[7]
  • About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[8]
  • 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[7]
  • 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[8]

Cloud Computing in the financial services sector (sector benchmark)

  • 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[9]
  • 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[10]
  • 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[10]
  • 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[11]
  • 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[11]

Big Data in the financial services sector (sector benchmark)

  • 43% of financial services firms had adopted customer-data platforms at least partially or were scaling them, based on Capgemini’s 2024 survey.[10]
  • 41% of surveyed bank marketers said their bank was already using data analytics to make decisions and achieve goals in 2024.[12]
  • 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[12]

05 Statistics

Data & Analytics

Data governance and end-to-end visibility remain repeat priorities, with 37% citing integration of data sources and 82.9% implementing BI/analytics governance policies in 2025.

Business intelligence in the global asset management industry

  • 58% of asset managers used AI for analysis and visualization in 2025.[5]
  • 87% of asset managers reported actively leveraging cloud platforms and applications in 2025.[5]
  • 63% of asset managers reported actively deploying artificial intelligence in 2025.[5]
  • 68% of asset managers used AI in market and investment research in 2025.[5]
  • 83% of asset-management firms planned to increase innovation spending over the following two years in 2025.[5]
  • 62% of asset managers used AI for note-taking and meeting summarization in 2025.[5]

Data analytics in the global asset management industry

  • 68% planned to expand data analytics and digital capabilities for front-office risk management.[13]
  • 37% of asset managers identified integrating data sources and increasing end-to-end visibility as a top-three priority for the next one to two years.[13]
  • 53% of respondents already outsourced data-management infrastructure, data operations or analytics to some extent.[13]
  • 72% of respondents planned to expand data analytics and digital capabilities to unlock back-office operational efficiencies.[13]
  • 66% planned to expand data analytics and digital capabilities for portfolio management.[13]
  • 51% of asset managers and owners planned to further develop predictive-analytics capabilities over the following three years.[13]

Data Quality in the financial services sector (sector benchmark)

  • Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[14]
  • Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[14]
  • Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[15]
  • Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[15]
  • Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[16]
  • Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[16]

Data Governance in the financial services sector (sector benchmark)

  • Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[17]
  • Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[18]
  • Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[17]
  • Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[19]
  • Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[17]

KPIs in the global asset management industry

  • 40 basis points was the approximate fee discount on 2024 mutual-fund net inflows compared with 2023 existing assets under management.[5]
  • 21 basis points was the average asset-management fee in 2023, down from 26 basis points in 2020 and 27 basis points in 2018.[5]
  • 81% of asset managers said they were confident in their current cyber-attack recovery plans in 2025.[5]
  • 70% of the global asset-management industry's 2024 revenue growth came from market performance.[20]
  • $135 trillion was global asset-management assets under management in 2024, according to McKinsey's industry measure.[21]
  • 3.7% was global asset-management organic growth in 2024, up from 2.1% in 2023.[21]

06 Statistics

Strategy & Growth

Growth is supported by market performance and private-market expansion, with private-market revenues projected at $432.2 billion by 2030.

Growth in the global asset management industry

  • 62% was the cumulative AuM growth of North American asset managers in PwC’s selected sample from 2019 to 2024.[22]
  • $200 trillion was PwC’s projection for global asset-management AuM in 2030, implying a 6.2% compound annual growth rate from 2024.[1]
  • 37% was the cumulative AuM growth achieved by PwC’s selected asset-manager sample from 2019 to 2024.[22]
  • $128 trillion was global asset-management AuM in 2024, up 12% from 2023.[20]
  • 61% of global asset-management AuM expansion from 2020 to 2025 came from retail investors.[20]
  • 9% was Asia-Pacific’s annual asset-management growth rate from 2020 to 2025, the fastest among major regions.[20]

Differentiation in the global asset management industry

  • 42% of asset-management firms fit one of PwC’s four identified winning archetypes in 2025.[1]
  • 78% of investors would at least moderately increase investment in companies pursuing enterprise-wide artificial-intelligence transformation.[1]
  • 16% of institutional investors were very likely to replace an asset manager purely for cost reasons in PwC’s 2025 survey.[1]
  • 69% of institutional investors signaled a likelihood of allocating capital to managers developing technology capabilities for enhanced products and services.[1]
  • 71% of investors reported AI-driven profitability improvements in companies they invest in over the previous year.[1]
  • 86% of investors reported AI-driven productivity improvements in companies they invest in over the previous year.[1]

Mergers and acquisitions in the global asset management industry

  • 32% was the share of alternative-asset-management transactions involving credit-focused managers in 2023.[23]
  • 48% was the increase in traditional asset-management transaction volume in 2024 compared with 2023.[23]
  • 278 wealth-management transactions were recorded in 2024, compared with 284 in 2023.[23]
  • 42% of alternative-asset-management transactions involved credit-focused managers in 2024, up from 32% in 2023.[23]
  • 73 private-equity and strategic asset-management investments were recorded in 2024, a three-year high according to S&P Global.[8]
  • 37 traditional-asset-management transactions were recorded in 2024, up 48% from 2023.[23]

Strategic partnerships in the global asset management industry

  • $715 billion was the projected 2030 value of tokenized fund assets under management, creating a partnership opportunity for asset managers and technology providers.[1]
  • 38% of asset managers identified tokenization and digital-asset adoption as the factor with the most significant revenue-growth impact by 2030.[1]
  • 69% of institutional investors signaled likely capital allocation to asset managers developing technology-enabled products and services.[1]
  • 42% of asset managers outsourced onboarding and know-your-customer work to third-party providers in EY’s industry survey.[24]
  • 55% of asset managers expected integration with wealth-management and fintech companies to be their main revenue-growth opportunity by 2030.[1]
  • 78% of institutional investors planned to allocate capital to managers developing technology-enhanced products and services.[1]

07 Statistics

People & Workforce

Workforce planning aligns with technology change; 1% was the decline in UK investment-management headcount during 2023–2024.

Hiring in the global asset management industry

  • 73% of asset managers considering M&A cited access to skilled expertise as the main deal-making driver over the next two to three years in 2024.[1]
  • 30% of global asset managers reported lacking relevant skills and talent in 2024.[1]
  • 37% of UK investment-management firms that implemented cost-cutting measures in 2023 used redundancies.[25]
  • 54% of UK investment-management firms adopted cost-cutting measures in 2023.[25]
  • 19% of UK investment-management firms implemented recruitment freezes among cost-cutting measures in 2023.[25]

Employee retention in the global asset management industry

  • Turnover rates were lowest among White and mixed-ethnicity employees in the UK investment-management workforce in the 2023–2024 survey.[25]
  • 1% was the decline in UK investment-management industry headcount during 2023–2024, the first year-on-year reduction since the global financial crisis.[25]
  • 16% was the entry-level 18–24 age-group non-disclosure rate above the rate for other age groups in the UK investment-management survey.[25]
  • Turnover rates were highest among Asian and Black employees in the UK investment-management workforce in the 2023–2024 survey.[25]

Remote Work in the financial services sector (sector benchmark)

  • 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[26]
  • Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[27]
  • 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[28]
  • 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[18]

Hybrid Work in the financial services sector (sector benchmark)

  • 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[29]
  • 28.7% of U.S. finance and insurance workers were in hybrid work arrangements as of September 24, 2024.[30]
  • 42.2% of remotely workable finance and insurance jobs were hybrid in July 2025 in the United States.[27]
  • 82% of U.S. financial services firms offered some form of work-location flexibility in July 2025.[27]
  • 52% of financial services companies used a structured hybrid model in 2024, up from 41% in 2023, according to a survey of 777 companies.[29]

Upskilling in the global asset management industry

  • 20% of asset managers felt sufficiently knowledgeable about using generative AI in KPMG’s 2023 survey.[18]
  • 30% of global asset managers said they lacked relevant skills and talent in 2024.[1]
  • 13% of global asset-management firms identified access to AI expertise as a primary barrier to AI adoption in 2024.[2]
  • 30% of asset managers expected generative AI to be used for 5% to 20% of tasks by the end of 2024.[18]

Employee Engagement in the financial services sector (sector benchmark)

  • 31% of employees in the United States and Canada were engaged at work in 2025.[31]
  • 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[31]
  • 12% of employees in Europe were engaged at work in 2025.[31]
  • 16% of employees worldwide were actively disengaged at work in 2025.[31]

DEI in the global asset management industry

  • 37% of employees at the 40 surveyed US asset-management firms were White men as of December 2023.[19]
  • 9% of employees at the 40 surveyed US asset-management firms were Asian men as of December 2023.[19]
  • 45% of executive leadership positions in the UK investment-management industry were held by women in 2023.[25]
  • 5% of employees at the 40 surveyed US asset-management firms were Black women as of December 2023.[19]

08 Statistics

Customer & Sales

Advisory engagement remains multi-channel, with 73% of U.S. advisors using phone or video calls in their preferred mix in 2024.

Customer experience in the global asset management industry

  • 73% of U.S. advisors included phone or video calls in their preferred asset-manager engagement mix in 2024.[32]
  • 37% of global asset-management leaders identified client experience as a key differentiator in 2023.[2]
  • 56% of U.S. advisors used asset-manager websites and apps as part of their preferred engagement mix in 2024.[32]
  • 55% of U.S. advisors included in-person visits in their preferred asset-manager engagement mix in 2024.[32]
  • 37% of U.S. financial advisors selected ease of doing business as their primary reason for using a particular asset manager in 2024.[32]

Customer retention in the global asset management industry

  • 43% of financial advisors were increasingly worried in 2024 that they would not retain assets inherited by clients’ spouses or next-generation heirs.[33]
  • 50% of global institutional investors said they were more likely to award additional mandates to current managers that excel at customization in 2025.[34]
  • 50% of U.S. institutional investors rated customization important to their asset-manager relationships in 2025.[34]
  • More than 80% of institutional investors in continental Europe and Asia rated customization as important to asset-manager relationships in 2025.[34]
  • 50% was the reported success rate for retaining assets when clients’ children inherited them, according to advisors surveyed in 2024.[33]

Customer acquisition in the global asset management industry

  • 58% of prospective U.S. investors with at least $20,000 in investable assets identified trust and reputation as a key wealth-management-provider consideration in 2026.[35]
  • Less than 7% of U.S. advisors preferred relying on a single engagement channel when working with asset managers in 2024.[32]
  • 37% of U.S. financial advisors said ease of doing business was their primary reason for using a particular asset manager in 2024.[32]
  • The average number of asset managers used by U.S. financial advisors fell to seven in 2024, from eight in each of the previous three years.[32]
  • 65% of current U.S. investors with at least $20,000 in investable assets ranked trust and reputation among their top wealth-management-provider selection factors in 2026.[35]

Customer loyalty in the global asset management industry

  • 20% of pure-play managers said they would recommend their current asset servicer to others in EY Luxembourg’s 2024 study.[24]
  • 22% of multi-asset managers said they would recommend their current asset servicer to others in EY Luxembourg’s 2024 study.[24]
  • 29% of managers with banking captives said they would recommend their current asset servicer to others in EY Luxembourg’s 2024 study.[24]
  • 87.6 out of 100 was J.P. Morgan Asset Management’s Brand Strength Index score in Brand Finance’s 2025 ranking.[36]
  • 58% of prospective U.S. investors ranked trust and reputation among their key wealth-management-provider considerations in 2026.[35]

Lead generation in the global asset management industry

  • 90% of the top 30 institutional asset managers used X to engage clients, prospects or consultants in Cerulli’s study.[37]
  • 76% of the top 30 institutional asset managers promoted current or past webinars in Cerulli’s study.[37]
  • 100% of the top 30 institutional asset managers used LinkedIn to engage clients, prospects or consultants in Cerulli’s study.[37]
  • 83% of the top 30 institutional asset managers hosted audio or visual content on their websites and social platforms in Cerulli’s study.[37]
  • 40% of the top 30 institutional asset managers offered podcasts in Cerulli’s study.[37]

09 Statistics

Marketing & Brand

Brand and social channels are widely used by institutional managers, with 100% using LinkedIn in Cerulli’s study.

Marketing in the global asset management industry

  • 60% of Asia-Pacific asset managers expected ESG data-management demands to intensify in 2023.[2]
  • 63% of European asset managers said further ESG integration was a high priority in 2023.[2]
  • 46% of North American asset managers expected ESG data-management demands to intensify in 2023.[2]
  • 32% of Asia-Pacific asset managers said further ESG integration was a high priority in 2023.[2]
  • 22% of North American asset managers said further ESG integration was a high priority in 2023.[2]

Digital marketing in the global asset management industry

  • 76% of the top 30 institutional asset managers promoted webinars in Cerulli’s study.[37]
  • 90% of the top 30 institutional asset managers used X for client, prospect and consultant engagement in Cerulli’s study.[37]
  • 100% of the top 30 institutional asset managers used LinkedIn for client, prospect and consultant engagement in Cerulli’s study.[37]
  • 83% of the top 30 institutional asset managers hosted audio or visual content on websites and social platforms in Cerulli’s study.[37]
  • 90% of the top 30 institutional asset managers used YouTube for client, prospect and consultant engagement in Cerulli’s study.[37]

Branding in the global asset management industry

  • $8.3 billion was BlackRock’s asset-management brand value in 2025, making it the world’s most valuable asset-management brand.[36]
  • $73.9 billion was the combined value of the 50 ranked asset-management and sovereign-wealth-fund brands in 2025.[36]
  • 97% of asset-management executives viewed brand as an important competitive differentiator in Accenture’s survey.[38]
  • 67.84 was the 2026 institutional brand score in Edelman Smithfield’s Asset Management Brand Index, up from 64.53 two years earlier.[39]
  • 69.28 was the 2026 wholesale brand score in Edelman Smithfield’s Asset Management Brand Index, up from 67.72 two years earlier.[39]

Social media in the global asset management industry

  • 172 YouTube posts were published by the top 10 asset managers in May 2026.[40]
  • 144 YouTube posts were published by the top 10 asset managers in April 2026.[40]
  • 304 LinkedIn posts were published by the top 10 asset managers in June 2026.[40]
  • 114 Facebook posts were published by the top 10 asset managers in June 2026.[40]
  • 295 LinkedIn posts were published by the top 10 asset managers in April 2026.[40]

Influencer Marketing in the financial services sector (sector benchmark)

  • 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[41]
  • 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[41]
  • 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[41]
  • 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[41]
  • 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[42]

10 Statistics

Operations & Execution

Operational quality and automation measures expand unevenly, with reporting operations averaging 12 funds per employee in 2025.

Process optimization in the global asset management industry

  • 26% of respondents were at the generative-AI implementation phase in 2025, as asset managers began redesigning investment and operating processes.[43]
  • 59% of surveyed asset-management administrators measured the quality or accuracy of financial-statement drafts delivered in 2025.[44]
  • 50% of surveyed asset-management administrators reported active discussions about automation, AI, and finance-transformation tools in 2025.[44]
  • 67% of global asset-management survey respondents identified democratized access to private markets as a key feature of a winning business model in 2025.[43]
  • 60% of surveyed asset-management administrators measured capacity utilization per employee in 2025.[44]

Operational efficiency in the global asset management industry

  • Offshore capacity increased by more than 30% at some surveyed asset-management firms in 2025.[44]
  • Asset-management reporting operations averaged 12 funds per employee in 2025, with surveyed firms ranging from 11 to 36 funds per employee.[44]
  • Operations professionals at asset managers increased 30% from 2020 to 2024 as firms added capacity to support greater operating complexity.[21]
  • Technology costs at global asset managers increased 9% in 2024, the largest category increase reported by McKinsey.[21]
  • 86% of fund administrators increased financial-reporting headcount in 2025, up from 67% in 2023.[44]

Quality management in the global asset management industry

  • 65% of surveyed asset-management administrators used key performance indicators in 2025, up from 50%.[44]
  • 4% of surveyed asset-management administrators measured profitability per fund in 2025.[44]
  • 48% of asset-management survey respondents cited enhanced data-quality assurance as a benefit of outsourcing in 2025.[45]
  • 30% of surveyed asset-management administrators tracked full-cycle timelines in 2025, leaving most firms without an end-to-end quality and rework measure.[44]
  • 36% of respondents said outsourcing features highly in clients’ manager-selection criteria in the 2025 global asset-management survey.[45]

Supply chain in the global asset management industry

  • 44% of respondents cited access to state-of-the-art business practices as an outsourcing benefit in 2025.[45]
  • 13% of respondents cited a professional overlay to the asset-management craft as an outsourcing benefit in 2025.[45]
  • 59% of global asset-management respondents said outsourcing reduces unit costs of routine, scalable activities in 2025.[45]
  • 53% of respondents cited improved operating leverage as business volume increases as an outsourcing benefit in 2025.[45]
  • 33% of respondents cited innovation through alliances with best-in-class service providers as an outsourcing benefit in 2025.[45]

Outsourcing / Offshoring in the financial services sector (sector benchmark)

  • Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[16]
  • Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[16]
  • Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[46]
  • Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[47]
  • Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[16]

11 Statistics

Finance & Pricing

Expense pressure shows up in fee compression and margin risk; 40 basis points was the approximate fee discount on 2024 mutual-fund net inflows versus 2023 existing AUM.

Pricing strategy in the global asset management industry

  • 41% of institutional investors said they were likely to replace asset managers purely because of high fees in PwC’s 2025 survey.[1]
  • 49% of respondents identified direct-to-consumer access and channels as a key feature of a winning asset-management business model in 2025.[43]
  • 67% of respondents selected democratized access to private markets as a key feature of a winning asset-management business model in 2025.[43]
  • 50% of surveyed asset managers said convergence with wealth managers and fintechs would be a major response to changing revenue and pricing economics by 2030.[1]
  • Private markets generate roughly four times more profit per billion dollars of AuM than traditional asset managers, according to PwC’s 2025 analysis.[1]

Cost reduction in the global asset management industry

  • Data-center and market-data expenses for European asset managers more than doubled between 2020 and 2024.[48]
  • Asset-management industry costs increased 7% in 2024, compared with a 5% average annual increase since 2020.[21]
  • Technology and operations costs for European asset managers rose in every recent year through 2024, driven by hardware, software, and data investment.[48]
  • 68% of every dollar of asset-management revenue was consumed by expenses, according to PwC’s 2025 industry analysis.[1]
  • 59% of respondents cited reduced unit costs of routine, scalable activities as an outsourcing benefit in the 2025 global asset-management survey.[45]

Profitability in the global asset management industry

  • 9% was the further market-wide decline in asset-management profit per AuM expected by 2030, according to PwC.[1]
  • 15.1 basis points was the operating profit margin of Western European asset managers in 2021, the period’s reported peak.[48]
  • 11.1 basis points was the operating profit margin of Western European asset managers in 2023.[48]
  • 19.7 basis points was the cost margin of Western European asset managers in 2024, measured against average AuM.[48]
  • 89% of surveyed asset managers reported profitability pressure over the five years to 2025.[1]

Financial planning in the global asset management industry

  • $139 trillion was global asset-and-wealth-management AuM in 2024, according to PwC’s 2025 industry projection base.[1]
  • $432.2 billion was projected private-markets revenue for 2030, more than half of total global asset-management industry revenue.[1]
  • $345 trillion was global investable wealth in 2024, according to PwC’s 2025 global asset-and-wealth-management analysis.[1]
  • 6.2% was the projected 2024–2030 CAGR for North American asset-and-wealth-management AuM.[1]
  • $200 trillion was projected global asset-and-wealth-management AuM for 2030, representing a 6.2% CAGR from 2024.[1]

12 Statistics

Product & Service

Product mix continues shifting toward ETFs and index approaches, with the global ETF industry at 13,198 products and 26,244 listings at end-2024.

Product development in the global asset management industry

  • 60% of financial advisors viewed evergreen funds as a good way to incorporate private assets into client portfolios.[33]
  • 68% of financial advisors said more liquid private-market products would make them more likely to recommend private assets to clients.[33]
  • 1,988 new ETFs were launched globally in 2024, according to ETFGI.[49]
  • 70% of financial advisors worldwide used ETFs in 2024, reflecting the importance of ETF product development to distribution.[33]
  • 73% of financial advisors worldwide used active funds in 2024, making them the most widely used investment vehicle in the survey.[33]

Product lifecycle in the global asset management industry

  • The global ETF industry had 13,198 products and 26,244 listings at the end of 2024.[49]
  • Product-specialist headcount at asset managers increased 60% from 2020 to 2024.[21]
  • US thematic-fund closures outnumbered launches in the first half of 2024 for the first time since 2008.[50]
  • Global assets under management reached $135 trillion in 2024, an all-time high for the asset-management industry.[21]
  • Global organic growth increased to 3.7% in 2024 from 2.1% in 2023.[21]

After-sales in the global asset management industry

  • 57% of asset servicers acknowledged the need to improve their customer-centricity in 2025.[24]
  • 62% of asset managers and owners said high-quality reporting helps win new business, strengthen brand reputation and improve client satisfaction in 2025.[51]
  • 12% of asset servicers admitted they did not measure customer experience at all in 2025.[24]
  • 12% of asset managers and owners said their current client-reporting deliverables meet all client needs and demands in 2025.[51]
  • 43% of asset servicers believed clients see their firms as customer-centric in 2025.[24]

Value proposition in the global asset management industry

  • 56% of financial advisors said private assets had improved outcomes for clients.[33]
  • 59% of advisors using their own models said those models let them tailor portfolios to specific client needs and interests.[33]
  • 45% of advisors said model portfolios give clients access to more asset classes and investment strategies.[33]
  • 72% of financial advisors said clients do not understand the holding period associated with private investments.[33]
  • 53% of advisors using their own models said the models align better with their investment philosophy.[33]

13 Statistics

Sustainability & Ethics

Sustainability in the global asset management industry

  • 42% of surveyed global asset owners ranked physical climate risks among their most material environmental factors.[52]
  • 20% of surveyed global asset owners said ESG considerations applied to more than 75% of their assets under management.[52]
  • 56% of surveyed global asset owners ranked climate-transition readiness among their most material environmental factors.[52]
  • USD 151 million was the average size of climate funds during 2016–2023, according to the OECD.[53]
  • USD 2.7–3.7 trillion was the annual assets-under-management range for funds with sustainability objectives or criteria in post-2020 years, according to the OECD.[53]

ESG in the global asset management industry

  • 64% of surveyed U.S. asset managers cited ESG integration into quantitative or risk models as a major or moderate challenge.[54]
  • 89% of surveyed U.S. asset managers cited limited or selective ESG disclosure by portfolio companies as a major or moderate challenge.[54]
  • 28% of surveyed global asset owners said greater transparency was the most effective way to address greenwashing.[55]
  • 86% of surveyed U.S. asset managers cited insufficient third-party ESG data as a major or moderate challenge.[54]
  • 20% of surveyed global asset owners said stronger enforcement of existing regulations was the most effective way to address greenwashing.[55]

Ethics in the global asset management industry

  • 58% of global risk and compliance professionals said their organizations screened third parties for regulatory compliance.[56]
  • 46% of surveyed investment-adviser firms identified artificial intelligence and predictive analytics as a top compliance concern.[57]
  • 54% of global risk and compliance professionals said their organizations screened third parties for cybersecurity and data protection.[56]
  • 57% of surveyed investment-adviser firms identified advertising and marketing as a top compliance concern.[57]
  • 59% of surveyed investment-adviser firms identified off-channel communications as a top compliance concern, making it the leading concern in the 2024 survey.[57]

Carbon footprint in the global asset management industry

  • 28.2 tonnes of CO2-equivalent per million dollars of assets under management was TwentyFour Asset Management’s 2024 ABS portfolio carbon footprint.[58]
  • 33.3 tonnes of CO2-equivalent per million dollars of assets under management was TwentyFour Asset Management’s combined corporate-bond and ABS portfolio carbon footprint in 2024.[58]
  • 9.48 billion tonnes of CO2-equivalent emissions were financed by the equity portfolios of the 500 largest global asset managers in 2021.[59]
  • 61% was the 2024 carbon-footprint data coverage for TwentyFour Asset Management’s total firm assets under management.[58]
  • 20% of global greenhouse-gas emissions were approximately represented by emissions financed through the equity portfolios of the 500 largest global asset managers in 2021.[59]

15 Statistics

Globalization & Expansion

Cross-border concentration persists while Asia and other regions expand, with North America sourcing $69.0T of AUM in 2025.

Globalization in the global asset management industry

  • $69.0 trillion of assets under management were sourced from North America in 2025.[67]
  • $8.8 trillion of assets under management were sourced from Australia and Japan in 2025.[67]
  • $2.8 trillion of assets under management were sourced from Latin America in 2025.[67]
  • $30.1 trillion of assets under management were sourced from Europe in 2025.[67]
  • €7 trillion of cross-border fund assets under management were recorded globally by December 2024.[68]

Cultural adaptation in the global asset management industry

  • 12% was Asia-Pacific excluding Australia and Japan’s annual asset-management AuM growth from 2024 to 2025.[67]
  • 17.7% was Latin America’s annual asset-management AuM growth from 2024 to 2025.[67]
  • 13% was North America’s annual asset-management AuM growth from 2024 to 2025.[67]
  • 7% was Europe’s annual asset-management AuM growth from 2024 to 2025.[67]
  • 26 countries and territories were represented in PwC’s 2025 survey of investment professionals, reflecting the geographic breadth of asset-management stakeholder expectations.[1]

Supplier management in the global asset management industry

  • $715 billion was the projected value of tokenized fund assets under management by 2030.[1]
  • 80% was the approximate share of asset managers saying disruptive technologies were driving revenue in PwC’s 2024 research.[1]
  • 58% of asset managers did not outsource investor onboarding and know-your-customer activities to third-party vendors in EY’s survey.[24]
  • 55% of asset managers expected wealth-management and fintech integration to be their main revenue-growth opportunity by 2030.[1]
  • $432.2 billion was the projected value of private-market asset-management revenues in 2030.[1]

Stakeholder management in the global asset management industry

  • 47% of investors wanted greater disclosure of companies’ innovation strategies.[1]
  • 59% of non-US investors said companies should invest more in human-capital management, compared with 44% of US-based investors.[1]
  • 84% of investors said companies should maintain or increase investment in climate adaptation.[1]
  • 88% of investors called for increased corporate capital allocation to cybersecurity.[1]
  • 92% of investors called for increased corporate capital allocation to technological transformation.[1]

Distribution channels in the global asset management industry

  • 80% of European retail investors’ fund assets were distributed through advice-based financial intermediaries in 2024.[48]
  • $37.1 trillion was held in US institutional asset-management channels in 2024.[69]
  • $8.7 trillion was held in US insurance general accounts in 2024.[69]
  • $36.6 trillion was held in US retail asset-management channels in 2024.[69]
  • $8.9 trillion was held by US corporate defined-contribution plans in 2024.[69]

16 Statistics

Regional markets

Regional scale remains uneven; Europe’s AUM was €33 trillion in 2024, up 11.7% from 2023.

The global asset management industry in Japan

  • ¥419 trillion was the total assets under management of Japan’s investment fund industry at the end of 2022.[70]
  • ¥995 trillion was the gross assets under management of Japan’s asset management business in 2024.[71]
  • 54.2% of Japanese household financial portfolios was held in deposits in the first quarter of 2023, compared with 4.4% in investment funds.[70]
  • 4.4% was the share of Japanese household financial portfolios invested in investment funds in the first quarter of 2023.[70]

The global asset management industry in Australia

  • 3,656 managed investment schemes operated in Australia in 2023.[72]
  • A$3.485 trillion was the total funds under management in Australian managed funds in 2023.[72]
  • 647 fund managers were operating in Australia in 2023.[72]
  • 6.5% of Australia’s funds under management was exported by fund managers in 2023.[72]
  • A$4.306 trillion was the total funds under management of Australia’s funds management industry in 2023.[72]

The global asset management industry in Canada

  • 415,320 jobs were supported by Canada’s investment funds industry in 2023, including 121,259 jobs within the industry.[73]
  • C$518 billion was the value of Canadian exchange-traded fund assets at the end of 2024.[74]
  • C$2.242 trillion was the value of Canadian mutual fund assets at the end of 2024.[74]
  • C$15.2 billion was the net sales of Canadian mutual funds in 2024.[74]
  • C$75 billion was the net sales of Canadian exchange-traded funds in 2024.[74]

The global asset management industry in Europe

  • Nearly 60% of Europe’s discretionary-mandate assets were managed in the United Kingdom and France at the end of 2024.[48]
  • 13% was France’s share of European assets under management in 2024.[48]
  • Nearly 85% of Europe’s total assets under management was concentrated in six countries in 2024.[48]
  • €33 trillion was the total assets under management in Europe in 2024, up 11.7% from 2023.[48]

The global asset management industry in United Kingdom

  • £10.0 trillion of assets under management were managed by Investment Association members in the United Kingdom in 2024, up 10% year on year.[25]
  • 123,300 jobs were supported by the United Kingdom investment management industry in 2024, including approximately 44,900 direct employees of investment management firms.[25]
  • 51% of assets under management by United Kingdom investment managers came from overseas clients in 2024, equivalent to £5.1 trillion.[25]
  • £480 billion was managed by Investment Association members in Scotland in 2024, representing 4.8% of United Kingdom assets under management.[25]
  • 35% of United Kingdom investment-management assets were managed by firms headquartered in the United Kingdom in 2024, while North American groups managed 54%.[25]

Key questions about the Global Asset Management Industry

What is the global market size for asset management?
Global assets under management are projected to rise from $139 trillion in 2024 to $200 trillion by 2030. PwC estimates $139T in 2024 and $200T in 2030.
How fast is asset management growing?
Global AUM is projected to grow at a 6.2% CAGR from 2024 to 2030. The same forecast implies $200 trillion by 2030 from $139 trillion in 2024.
Which companies lead the global asset management industry?
BlackRock leads Gitnux's 2026 global asset management ranking with an Overall score of 9.4, with $11.6 trillion in assets under management at June 30, 2025. Fidelity Investments is the highest-ranked asset manager at 9.3, with $7.1 trillion in managed assets at December 31, 2025.
Which technology shifts are most visible in the industry?
AI adoption is expanding, with 80% of financial services firms reporting active AI use in 2026. Integrating front-, middle- and back-office systems into one platform was considered important by 84% of financial services firms in 2026.
How is the industry structured by product and vehicle types?
The industry segments across regulated public-market funds, separately managed accounts and private-market vehicles. In worldwide regulated open-end funds, equity funds held $47.53 trillion at the end of Q2 2026.
Where are fee and pricing pressures showing up?
Public fund fees continue to fall, with 0.14% average expense ratios for index equity ETFs and 0.09% for index bond ETFs in 2025. Long-term mutual-fund gross sales going to no-load share classes reached 92% in 2025.
Reference

Cite This Report

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APA
Margot Villeneuve. (2026, February 13). Global Asset Management Industry Statistics. Gitnux. https://gitnux.org/global-asset-management-industry-statistics
MLA
Margot Villeneuve. "Global Asset Management Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/global-asset-management-industry-statistics.
Chicago
Margot Villeneuve. 2026. "Global Asset Management Industry Statistics." Gitnux. https://gitnux.org/global-asset-management-industry-statistics.

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