Key Takeaways
- In 2022, Italy produced 44.5 million hectoliters of wine, representing a 9% decline from 2021 due to drought and heatwaves in key regions like Puglia and Sicily
- Italy's wine production volume reached 5.21 million tonnes of grapes in 2023, up 12% from 2022, driven by recovery in Veneto and Emilia-Romagna
- In 2021, certified DOC and DOCG wines accounted for 55% of Italy's total wine production, totaling 24.3 million hectoliters
- Emilia-Romagna's sparkling wine production surged 15% in 2022 to 3.1 million hectoliters, led by Lambrusco
- In 2023, Italy exported 21.9 million hectoliters of wine, valued at €7.8 billion, a 2% volume drop but 5% value rise
- The United States was Italy's top wine export market in 2023 with €1.7 billion, up 7%
- Germany imported 2.8 million hectoliters of Italian wine in 2022, 13% of total exports
- In 2023, domestic Italian wine consumption was 24.5 million hectoliters, down 3% YoY
- Per capita wine consumption in Italy averaged 34 liters in 2022, highest among young adults 18-24 at 28L
- Sparkling wine sales in Italy reached 580 million bottles in 2023, 75% Prosecco
- Sangiovese represents 70% of Tuscany's vineyard area, covering 23,000 hectares
- Prosecco DOCG vineyards span 28,000 hectares in Veneto and Friuli, producing 600M bottles annually
- Nero d'Avola covers 35,000 ha in Sicily, 18% of island's vineyards
- Italy's wine industry generated €14.5 billion in turnover in 2022
- Wine exports contributed €8.2 billion to Italy's trade balance in 2023, 20% of agri-food surplus
Despite challenges, Italy's wine industry thrives through quality exports and resilient regional growth.
Consumption
- In 2023, domestic Italian wine consumption was 24.5 million hectoliters, down 3% YoY
- Per capita wine consumption in Italy averaged 34 liters in 2022, highest among young adults 18-24 at 28L
- Sparkling wine sales in Italy reached 580 million bottles in 2023, 75% Prosecco
- Out-of-home wine consumption (HoReCa) dropped to 35% of total in 2022 from 50% pre-COVID
- Bag-in-box wine sales grew 12% to 15% market share in 2023
- Organic wine consumption rose to 8% of total in Italy 2022
- Millennials (25-40) drove 45% of premium wine purchases in 2023
- Wine consumption in Southern Italy fell 5% to 7.2M hl in 2022
- Northern Italy consumed 12.8M hl wine in 2023, 52% of national total
- Female consumers represented 48% of wine buyers in Italy 2022, up from 42% in 2018
- Online wine sales hit €1.2 billion in 2023, 20% growth
- Low-alcohol wine consumption grew 25% to 5M bottles in 2022
- Natural wine sales increased 18% to €150M in 2023 Italy
- Wine by the glass sales in bars recovered to 85% pre-pandemic levels in 2023
- Export-oriented wines consumed domestically fell 10% to 4.5M hl in 2022
- Rosé wine consumption doubled to 2.5M hl since 2015 in 2023
- Vegan wine sales reached 3% market share in 2022
- Wine tourism led to 15M liters consumed on-site in 2023
- Central Italy's wine consumption stable at 4.8M hl in 2022
Consumption Interpretation
Economic Impact
- Italy's wine industry generated €14.5 billion in turnover in 2022
- Wine exports contributed €8.2 billion to Italy's trade balance in 2023, 20% of agri-food surplus
- The sector employed 1.3 million people directly and indirectly in 2022, 7% of agri-jobs
- Wine tourism generated €2.6 billion in 2023, with 12 million visitors to vineyards
- PDO/PGI wines added €5.9 billion value in 2022, 40% premium pricing
- Sparkling wine segment turnover €3.4 billion in 2023, 25% of total
- Investments in vineyards reached €1.2 billion in 2022 via rural funds
- Wine industry's GDP contribution 1.2% or €22 billion in 2023 estimates
- Export growth added 50,000 jobs in 2022, mainly packaging/logistics
- Organic wine premium 25-30% higher prices, €800M extra revenue 2023
- Machinery and equipment for winemaking €450M sales in 2022
- Bottling industry turnover €1.8 billion, 2.2 billion bottles/year
- Wine fairs like Vinitaly generated €500M economic impact in 2023 Verona
- R&D spending in wine biotech €120M annually, 2022 data
- Tax revenues from wine sector €3.5 billion in 2023, VAT and excise
- Female employment in wine industry 35%, up 10% in decade to 2022
- Young entrepreneurs under 40 manage 15% of wineries, €2B turnover
- Sustainable packaging innovations saved €200M costs in 2022
- E-commerce platforms turnover €1.5B, 25% growth 2023
Economic Impact Interpretation
Exports
- In 2023, Italy exported 21.9 million hectoliters of wine, valued at €7.8 billion, a 2% volume drop but 5% value rise
- The United States was Italy's top wine export market in 2023 with €1.7 billion, up 7%
- Germany imported 2.8 million hectoliters of Italian wine in 2022, 13% of total exports
- UK wine imports from Italy reached €850 million in 2023, recovering 10% post-Brexit
- In 2022, Italy exported 380 million bottles of sparkling wine, led by Prosecco to 50 countries
- China imported €250 million worth of Italian wine in 2023, up 15% driven by premium reds
- Canada was the 4th largest market with €450 million in Italian wine exports in 2022
- Japan imported 1.2 million hectoliters of Italian wine in 2023, valued at €320 million
- Prosecco exports hit €2.1 billion in 2023, 70% of Italy's sparkling exports
- Chianti exports grew 8% to €550 million in 2022, mainly to USA and Germany
- Barolo and Barbaresco exports reached €400 million in 2023, up 12%
- Italian wine exports to Russia fell 40% in 2022 due to sanctions, from €150M to €90M
- Switzerland imported €280 million of Italian wine in 2023, 5th top market
- Brazil's imports of Italian wine rose 18% to €120 million in 2022
- Prosecco DOC exports to UK were 120 million bottles in 2023
- Italian bulk wine exports increased 5% to 8.5 million hectoliters in 2023
- France imported €180 million Italian sparkling wine in 2022
- Netherlands took 1.1 million hl Italian wine in 2023, €250M value
- Australia imported €90 million Italian wines in 2022, up 10%
- Sweden's Systembolaget sold €200M Italian wines in 2023
- Belgium imported 850,000 hl from Italy in 2022
- Poland's Italian wine imports doubled to €100M in 2023
- Italian wine exports to Nordic countries totaled €450M in 2022
Exports Interpretation
Production
- In 2022, Italy produced 44.5 million hectoliters of wine, representing a 9% decline from 2021 due to drought and heatwaves in key regions like Puglia and Sicily
- Italy's wine production volume reached 5.21 million tonnes of grapes in 2023, up 12% from 2022, driven by recovery in Veneto and Emilia-Romagna
- In 2021, certified DOC and DOCG wines accounted for 55% of Italy's total wine production, totaling 24.3 million hectoliters
- Puglia led Italian wine production in 2022 with 18.5% of national output at 8.2 million hectoliters
- Sicily's wine production dropped 23% in 2022 to 6.8 million hectoliters due to water scarcity
- Veneto produced 14.2 million hectoliters in 2023, comprising 28% of Italy's total wine output
- Organic wine production in Italy grew to 12% of total in 2022, equating to 5.3 million hectoliters
- Abruzzo's Montepulciano d'Abruzzo PDO production hit 2.4 million hectoliters in 2021
- Tuscany's Chianti DOCG output was 1.8 million hectoliters in 2022, down 5% from prior year
- In 2023, Italy's bottled wine production reached 320 million bottles, a 4% increase YoY
- Piedmont's Barolo DOCG production was 13.5 million bottles in 2022 vintage
- Campania's Falanghina production grew 8% to 1.2 million hectoliters in 2022
- Lombardy produced 2.9 million hectoliters of wine in 2023, focusing on Franciacorta sparkling
- Friuli-Venezia Giulia's white wine production was 1.7 million hectoliters in 2022, 85% whites
- Marche's Verdicchio dei Castelli di Jesi DOC output reached 1.1 million hectoliters in 2023
- Basilicata's Aglianico del Vulture Superiore DOCG produced 450,000 hectoliters in 2022
- Sardinia's Cannonau di Sardegna DOC was 1.3 million hectoliters in 2023, up 6%
- Trentino-Alto Adige produced 1.4 million hectoliters in 2022, 60% Pinot Grigio
- Lazio's white wine production hit 900,000 hectoliters in 2023, led by Malvasia
- Calabria's Cirò DOC production was 650,000 hectoliters in 2022
- Molise's Tintilia DOCG output grew to 250,000 hectoliters in 2023
- Umbria's Sagrantino di Montefalco DOCG produced 380,000 hectoliters in 2022
- Liguria's Rossese di Dolceacqua DOC was 120,000 hectoliters in 2023
- Valle d'Aosta's Petit Rouge production reached 80,000 hectoliters in 2022
Production Interpretation
Sparkling Wine Production
- Emilia-Romagna's sparkling wine production surged 15% in 2022 to 3.1 million hectoliters, led by Lambrusco
Sparkling Wine Production Interpretation
Varieties and Regions
- Sangiovese represents 70% of Tuscany's vineyard area, covering 23,000 hectares
- Prosecco DOCG vineyards span 28,000 hectares in Veneto and Friuli, producing 600M bottles annually
- Nero d'Avola covers 35,000 ha in Sicily, 18% of island's vineyards
- Primitivo di Manduria DOC has 8,000 ha in Puglia, yielding 45,000 hl/year
- Nebbiolo occupies 4,200 ha in Piedmont, mainly Langhe and Roero
- Montepulciano d'Abruzzo vineyards total 15,000 ha, 80% of region's vines
- Aglianico del Vulture covers 2,500 ha in Basilicata, volcanic soils key
- Verdicchio dei Castelli di Jesi spans 2,200 ha in Marche hills
- Cannonau di Sardegna DOCG over 6,000 ha, oldest vines 100+ years
- Pinot Grigio Trentino DOC 9,000 ha, 40% of province's production
- Glera grape for Prosecco covers 50,000 ha total Italy
- Barbera d'Asti DOCG 10,500 ha in Monferrato area
- Falanghina del Sannio 4,000 ha in Campania
- Franciacorta DOCG 2,800 ha Chardonnay/Pinot Noir blend
- Sagrantino di Montefalco 800 ha in Umbria, high tannins
- Vermentino di Gallura DOCG 2,500 ha in Sardinia, granite soils
- Lambrusco di Sorbara 3,200 ha in Emilia plains
- Cirò DOC Gaglioppo 2,000 ha Calabria coast
- Tintilia del Molise 1,200 ha, indigenous revival
- Rossese di Dolceacqua 400 ha Liguria Riviera
Varieties and Regions Interpretation
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