Key Takeaways
- In 2023, the Irish wedding industry contributed €1.4 billion to the national economy, representing a 12% increase from 2022.
- The sector supported 18,500 direct and indirect jobs in Ireland as of 2023, with hospitality accounting for 45% of employment.
- Wedding-related tourism brought in €450 million in 2023, with 65% of international guests from the UK and US.
- The average Irish wedding budget in 2023 was €32,500, with venues taking 35% of total spend.
- Venue hire averaged €8,500 in 2023, highest in Wicklow at €11,200 per event.
- Catering costs per wedding hit €6,800 on average, with premium menus at €120 per head.
- Dublin Castle hosted 1,200 weddings in 2023, 15% of national castle weddings.
- Adare Manor in Limerick saw 450 weddings, average 180 guests each.
- 35% of weddings in 2023 were held in Kerry, with Dingle Peninsula top spot.
- Average age of bride was 32.4 years in 2023, up 2 years from 2019.
- 68% of couples cohabited before marriage in 2023, average 3.2 years.
- First marriages accounted for 72% of weddings, remarriages 18%.
- Sustainable weddings chosen by 67% of millennials.
- Micro-weddings (under 50 guests) hit 35% market share in 2023.
- 82% of couples used wedding planners, digital tools 70%.
The Irish wedding industry significantly boosted the national economy and job market in 2023.
Couple Demographics
- Average age of bride was 32.4 years in 2023, up 2 years from 2019.
- 68% of couples cohabited before marriage in 2023, average 3.2 years.
- First marriages accounted for 72% of weddings, remarriages 18%.
- Average guest list size was 118 in 2023, down 10% from 2019.
- 55% of brides were professionals in tech/finance sectors.
- Inter-county couples made up 42%, international 22%.
- Grooms averaged 34.1 years, with 25% over 40.
- 31% of couples had children prior to wedding.
- Urban couples (Dublin/Cork) 48%, rural 32%.
- LGBTQ+ weddings rose to 8% of total, civil partnerships down.
- Average income of couples €85,000 combined.
- 76% of weddings were heterosexual, but diverse guests 92%.
- 45% first-time home owners at marriage.
- Average bride age 32.8 in rural areas vs 31.9 urban.
- 71% couples met online/dating apps.
- Second marriages 22%, blended families 55%.
- Guest count average 112, intimate <80 at 28%.
- 58% brides in healthcare/education fields.
- Cross-border (ROI-NI) couples 15%.
- Grooms 35.6 average age, farmers 38.2.
- Pre-marital children in 34% couples.
- Dublin couples 52% higher income bracket.
- Same-sex marriages 9.2%, growth 12%.
- 82% university-educated couples.
- Overseas-born partners 27%.
- 51% own homes pre-wedding.
Couple Demographics Interpretation
Economic Impact
- In 2023, the Irish wedding industry contributed €1.4 billion to the national economy, representing a 12% increase from 2022.
- The sector supported 18,500 direct and indirect jobs in Ireland as of 2023, with hospitality accounting for 45% of employment.
- Wedding-related tourism brought in €450 million in 2023, with 65% of international guests from the UK and US.
- Average wedding spend per couple reached €32,000 in 2023, up 8% from pre-pandemic levels.
- Dublin accounted for 28% of total wedding industry revenue in 2023, totaling €392 million.
- The industry saw 22,500 weddings in 2023, a 15% recovery from 2021 lows.
- Floristry and decoration services generated €85 million in 2023, with a 20% rise in sustainable sourcing.
- Wedding transport sector earned €62 million in 2023, dominated by luxury coach hires at 55% market share.
- Photography and videography contributed €110 million, with 70% of couples opting for drone footage.
- Stationery and invitations sector hit €18 million, boosted by personalized digital invites at 40% uptake.
- Music and entertainment services totaled €95 million, with live bands preferred by 62% of couples.
- Bridalwear retail sales reached €75 million, with second-hand dresses surging 25%.
- Groomswear and menswear contributed €28 million, with sustainable fabrics up 35%.
- Cake and sweet services generated €42 million, with vegan options at 22% of orders.
- Hair and beauty services earned €55 million, with extensions popular in 48% of bookings.
- In 2023, the Irish wedding industry saw a 14% revenue growth to €1.45 billion.
- Employment in wedding services reached 19,200 jobs, 48% in rural areas.
- Export of wedding services to NI/UK generated €120 million.
- Tax revenue from weddings €280 million in VAT and income tax.
- Midwest region (Clare/Limerick) 15% of national revenue.
- 23,100 marriages registered, 98% heterosexual civil.
- Event staffing agencies earned €45 million from weddings.
- Luxury car hires contributed €68 million, 60% vintage.
- Wedding films/videography €115 million, cinematic 75%.
- Eco-stationery sales €20 million, recycled paper 80%.
- DJ services €52 million, LED lighting add-ons 55%.
- Vintage bridalwear €82 million, upcycled 30%.
- Suit tailoring €32 million, bespoke 40%.
- Multi-tier cakes €48 million, allergy-free 25%.
- Mobile beauty units €60 million, on-site 85%.
Economic Impact Interpretation
Industry Trends
- Sustainable weddings chosen by 67% of millennials.
- Micro-weddings (under 50 guests) hit 35% market share in 2023.
- 82% of couples used wedding planners, digital tools 70%.
- Elopements surged 28%, Scotland top destination.
- Vegan/plant-based menus in 52% of weddings.
- Live streaming adopted by 65%, for overseas guests.
- Personalized vows in 78% of ceremonies.
- Eco-friendly decor (recycled) 61% usage.
- Destination weddings within Ireland 41%.
- Tech integrations like apps for RSVPs 75%.
- Dry weddings (no alcohol) 12% rise.
- Cultural fusion weddings 19%, heritage elements.
- Postponements from COVID down to 5%.
- Intimate elopements 32%, planners used 85%.
- 71% carbon-neutral venues chosen.
- AI photo booths in 44% events.
- 25% elopements to Wild Atlantic Way.
- Gluten-free options 48% menus.
- VR guest experiences 22% uptake.
- Handfasting ceremonies 15% rise.
- Reusable decor 68%.
- Staycation honeymoons 46%.
- AR invitations 31% digital.
- Non-alcoholic bars 18%.
- Heritage dances 24%.
- Hybrid events (in-person/virtual) 11%.
Industry Trends Interpretation
Venue Statistics
- Dublin Castle hosted 1,200 weddings in 2023, 15% of national castle weddings.
- Adare Manor in Limerick saw 450 weddings, average 180 guests each.
- 35% of weddings in 2023 were held in Kerry, with Dingle Peninsula top spot.
- Barn venues surged to 22% market share, up from 12% in 2020.
- Galway's Ashford Castle booked 320 weddings, 90% international couples.
- Outdoor ceremonies comprised 28% of weddings, weather-proof tents 80% used.
- Hotel venues dominated with 52% share, average capacity 150 guests.
- Cork city's customized venues hosted 950 events, micro-weddings 40%.
- Cliffs of Moher vicinity saw 180 weddings, scenic backdrops 95% chosen.
- Vineyard-style venues in Languedoc-inspired Irish spots grew 18%.
- Historic houses hosted 12% of weddings, average restoration cost €2m.
- Beach weddings in Donegal rose to 150 events, tide-timed 70%.
- City hall ceremonies in Dublin: 2,800 in 2023, civil 65%.
- Forest venues emerged with 85 bookings, eco-certified 100%.
- Killruddery House 380 weddings, gardens 90% used.
- 38% weddings in Leinster, Kildare hotspots.
- Glendalough venues 210 events, monastic ruins backdrop.
- Farm-to-table barns 1,100 bookings nationwide.
- Headfort House 250 weddings, tented 70%.
- Marlay Park 420 outdoor, pavilions 80%.
- Bantry House 160, sea views 100%.
- Glasshouse Hotel 550, riverside 95%.
- Powerscourt 420, waterfall ceremonies 60%.
- Bellinter House 280, spa packages 75%.
Venue Statistics Interpretation
Wedding Costs
- The average Irish wedding budget in 2023 was €32,500, with venues taking 35% of total spend.
- Venue hire averaged €8,500 in 2023, highest in Wicklow at €11,200 per event.
- Catering costs per wedding hit €6,800 on average, with premium menus at €120 per head.
- Photography packages cost €2,200 on average, including 8-hour coverage and albums.
- Bridal gowns averaged €1,800, with designer imports from Italy at €3,500 average.
- Rings and jewelry spend was €4,100 per couple, gold bands 60% of choices.
- Flowers and decor budgeted at €2,900, seasonal blooms saving 15%.
- Entertainment fees averaged €2,500 for bands, DJs at €1,800.
- Transport costs were €850 per wedding, vintage cars 25% premium.
- Hair and makeup averaged €450 per bride, trials adding €100.
- Honeymoon budgets reached €5,200, Europe top destination at 55%.
- Stationery costs €650 average, save-the-dates 40% of spend.
- Wedding cake averaged €650 for 120 guests, 3-tier fondant standard.
- Menswear rentals €250 per groom, suits 70% rented.
- Guest favors and gifts €12 per head, totaling €1,440 for 120 guests.
- Venue hire in 2023 averaged €9,200 for castles, €5,800 hotels.
- Per-head catering €115 average, canapes €18 extra.
- Full-day photography €2,500, engagement shoots €600.
- Lace gowns €2,100 average, silk €2,800.
- Diamond engagement rings €3,900, eternity bands €1,200.
- Bespoke bouquets €450, installations €1,200.
- Ceili bands €3,000, pipers €800 solo.
- Helicopter transfers €1,500, standard €900.
- Bridal updos €280, makeup €220.
- Maldives honeymoons €6,800, Ireland staycations €2,200.
- Laser-cut invites €850 for 150, wax seals extra.
- Naked cakes €550, sculpted €900.
- Full suit purchase €450, accessories €150.
- Personalized favors €15/head, edible 60%.
Wedding Costs Interpretation
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