GITNUX MARKETDATA REPORT 2024

The Most Surprising Instagram Live Statistics And Trends in 2024

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The world of social media is constantly evolving, and Instagram has become one of the most popular platforms for businesses to reach their target audience. With over 1 billion monthly active users, it’s no surprise that many influencers are using Instagram Live to engage with their followers. In addition, 73.4% of businesses are expected to use Instagram in 2021 as a way to promote products or services and 130 million users tap on shopping posts each month.

Instagram also offers great opportunities for engagement; users spend an average of 30 minutes per day on the platform and videos receive 49% more engagement than photos. Furthermore, 83% of people discover new products or services through Instagram while 50% show more interest in a brand after seeing an advertisement on the platform – making its potential advertising reach 1.16 billion users.

As if this wasn’t enough reason for marketers to get involved with Instagram Live statistics, 36.2% said that it was “very important” when considering content marketing success – 62 percent even showed increased interest when they saw brands featured in Stories. Over 60 percent log into the app daily too which makes it second only behind Facebook when looking at user engagement rates; plus 81 percent say they use it specifically for researching products/services before buying them online (70 percent do so via mobile device). Finally 25-90 % follow at least one business account depending upon whether you look at daily active vs all accounts respectively – not forgetting user generated content having 4x higher conversion rate compared other forms according traditional methods like email etc..

In short: there’s never been a better time than now for marketers who want take advantage from these amazing insights about how powerful live streaming can be used within your campaigns across various industries & verticals alike – let’s dive right into some key stats below…

The Most Important Statistics
Instagram has over 1 billion monthly active users.

This statistic is a testament to the immense popularity of Instagram, highlighting the platform’s reach and influence. It is a key indicator of the potential reach of Instagram Live, and thus an important statistic to consider when discussing the impact of Instagram Live.

49.4% of influencers use Instagram Live.

This statistic is significant in the context of a blog post about Instagram Live Statistics as it provides a clear indication of the popularity of the platform among influencers. It demonstrates that Instagram Live is a powerful tool for influencers to reach their audiences and engage with them in real-time.

Instagram Live Statistics Overview

73.4% of businesses are expected to use Instagram in 2021.

This statistic is a powerful indicator of the potential of Instagram as a marketing tool for businesses in 2021. It shows that a vast majority of businesses are likely to take advantage of the platform’s features, such as Instagram Live, to reach their target audiences and increase their visibility. This statistic is an important piece of information for any blog post about Instagram Live Statistics, as it provides a clear indication of the platform’s potential for businesses.

Instagram users spend an average of 30 minutes per day on the platform.

This statistic is a telling indication of the power of Instagram as a platform for engagement. It shows that users are spending a significant amount of time on the platform, which suggests that they are actively engaging with content and interacting with other users. This is an important factor to consider when discussing Instagram Live Statistics, as it demonstrates the potential for users to be engaged with live content.

Instagram videos receive 49% more engagement than photos.

This statistic is a powerful indicator of the potential of Instagram videos to capture the attention of viewers. It suggests that videos are a more effective way to engage with an audience on Instagram than photos, and should be taken into consideration when creating content for Instagram Live.

83% of users discover new products or services through Instagram.

This statistic is a powerful indicator of the influence Instagram has on users discovering new products and services. It speaks to the power of the platform to reach a wide audience and make an impact on their purchasing decisions. This statistic is essential to understanding the impact of Instagram Live and how it can be used to reach potential customers.

Instagram Live usage increased by 70% between February and March 2020 due to the pandemic.

This statistic is a powerful indicator of how the pandemic has impacted the way people use Instagram Live. It shows that, in the face of a global crisis, people have turned to Instagram Live as a way to stay connected with friends and family, and to stay informed about the latest news and developments. This statistic is a testament to the power of social media in times of crisis, and it is an important piece of information to consider when discussing Instagram Live usage statistics.

As of 2021, Instagram is the 6th most popular social media platform worldwide.

This statistic is a powerful indicator of the immense popularity of Instagram, and its relevance to the blog post about Instagram Live Statistics. It demonstrates that Instagram is a widely used platform, and that its Live feature is likely to be of interest to a large number of users. This statistic is therefore essential to the blog post, as it provides a clear indication of the potential reach of Instagram Live.

50% of Instagram users are more interested in a brand after seeing an advertisement on Instagram.

This statistic is a powerful indicator of the effectiveness of Instagram advertising. It shows that half of Instagram users are more likely to engage with a brand after seeing an advertisement on the platform, demonstrating the potential of Instagram as a marketing tool. This statistic is especially relevant for businesses looking to leverage Instagram Live to reach their target audience.

Instagram’s potential advertising reach is 1.16 billion users.

This statistic is a powerful indicator of the immense reach that Instagram has when it comes to advertising. With 1.16 billion users, Instagram provides a vast platform for businesses to reach potential customers and promote their products and services. This statistic is a testament to the immense potential of Instagram as a marketing tool, and is an invaluable resource for any blog post about Instagram Live Statistics.

62% of people show more interest in a brand if they see it in Instagram Stories.

This statistic is a powerful indicator of the impact Instagram Stories can have on a brand’s visibility and engagement. It demonstrates that by utilizing Instagram Stories, brands can significantly increase their reach and draw more attention to their products and services. This is an invaluable insight for any business looking to maximize their presence on Instagram and make the most of the platform’s potential.

Over 60% of Instagram users log in daily, making it the second most engaged social network after Facebook.

This statistic is a testament to the power of Instagram as a platform for engagement. It shows that Instagram is a highly active social network, with more than half of its users logging in daily. This indicates that Instagram is a great platform for businesses and individuals to reach their target audiences and build relationships with them. Furthermore, it is the second most engaged social network after Facebook, which is a testament to its popularity and effectiveness. This statistic is an important piece of information for anyone looking to understand the current state of Instagram Live Statistics.

81% of Instagram users say they use the platform to research products and services.

This statistic is a powerful indicator of the potential of Instagram as a marketing tool. It shows that the majority of Instagram users are using the platform to research products and services, making it an ideal platform for businesses to reach their target audience. This statistic is especially relevant for a blog post about Instagram Live Statistics, as it demonstrates the potential of Instagram Live as a tool for businesses to engage with their customers and promote their products and services.

Instagram users are 70% more likely to make a purchase online using their mobile device.

This statistic is a powerful indicator of the potential of Instagram as a platform for businesses to reach their target audience. It shows that Instagram users are more likely to make a purchase online using their mobile device, which means that businesses can capitalize on this trend by creating content that encourages users to make purchases. This could be in the form of product promotions, discounts, or other incentives that make it easier for users to make a purchase. By leveraging this statistic, businesses can create more effective campaigns that will help them reach their goals.

25% of daily active users on Instagram visit at least one business profile daily.

This statistic is a powerful indicator of the potential reach of Instagram Live for businesses. It shows that a quarter of daily active users are already engaging with business profiles, and that Instagram Live could be a great way to reach them. This statistic is a valuable piece of information for businesses looking to maximize their reach on Instagram.

200 million Instagram users visit at least one business profile daily.

This statistic is a testament to the power of Instagram as a platform for businesses to reach their target audiences. It shows that businesses have a huge potential to engage with their customers and build relationships through Instagram. This statistic is especially relevant to a blog post about Instagram Live Statistics, as it demonstrates the potential of Instagram Live to reach a large number of users and create meaningful connections with them.

90% of Instagram users follow at least one business.

This statistic is a powerful indicator of the potential reach of businesses on Instagram. It shows that the majority of users are open to engaging with businesses on the platform, making it an ideal platform for businesses to reach their target audience. This statistic is especially relevant for a blog post about Instagram Live Statistics, as it demonstrates the potential for businesses to use Instagram Live to reach a large audience.

Conclusion

With over 1 billion monthly active users, Instagram is one of the most popular social media platforms in the world. It has become an essential tool for businesses and influencers alike to reach their target audiences. 49.4% of influencers use Instagram Live, while 73.4% of businesses are expected to use it in 2021 – a testament to its effectiveness as a marketing platform.

Instagram also offers great opportunities for e-commerce with 130 million users tapping on shopping posts each month and 81% using it to research products or services before making purchases online via mobile devices at higher rates than other networks (70%). Additionally, user-generated content on Instagram has been found to have 4.5% higher conversion rate compared with other forms of content shared by brands themselves – further demonstrating its potential as an effective sales channel when used correctly.

Overall, these statistics show that there’s no denying the power and influence that comes from leveraging this powerful platform effectively; whether you’re looking for increased engagement levels or more conversions through your business profile – investing time into understanding how best utilize all aspects available within Instagram can be highly beneficial.

References

0. – https://www.socialmediatoday.com

1. – https://www.engadget.com

2. – https://www.later.com

3. – https://www.brandwatch.com

4. – https://www.backlinko.com

5. – https://www.socialbakers.com

6. – https://www.omnicoreagency.com

7. – https://www.business.instagram.com

8. – https://www.emarketer.com

9. – https://www.pewresearch.org

10. – https://www.influencermarketinghub.com

11. – https://www.statista.com

12. – https://www.blog.hootsuite.com

13. – https://www.sproutsocial.com

14. – https://www.hubspot.com

15. – https://www.oberlo.com

ZipDo, cited June 2023: Instagram Live Statistics

FAQs

What is Instagram Live?

Instagram Live is a feature within the Instagram app that allows users to broadcast videos and engage with viewers in real-time, enabling real-time comments, likes, and feedback from followers.

How long can Instagram Live videos be?

Instagram Live videos can last up to 60 minutes. After the broadcaster ends the live stream, they have the option to share it as an Instagram Story, allowing it to be replayed by their followers for an additional 24 hours.

Can you save an Instagram Live video after streaming it?

Yes, after ending an Instagram Live broadcast, the streamer is given the option to save the video to their camera roll, allowing them to watch it later, share it on other platforms, or potentially repurpose it for further use.

Can viewers reference comments and likes during an Instagram Live replay?

Yes, when an Instagram Live broadcast is shared as a Story, viewers who did not catch the live event can watch the replay and see the comments and likes as if they were watching in real-time, providing context to the interactions that occurred during the live stream.

How are followers notified of an Instagram Live broadcast?

When a user starts an Instagram Live broadcast, their followers receive a push notification informing them that the user is now live. Additionally, users' profile pictures are highlighted with a "Live" icon at the top of the Instagram feed, directing followers to the live stream.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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