GITNUX MARKETDATA REPORT 2024

Must-Know Instagram Users Statistics [Latest Report]

Highlights: The Most Important Instagram Users Statistics

  • 500 million Instagram users actively use Instagram Stories every day.
  • 63% of Instagram users check the app at least once per day.
  • Instagram users spend an average of 28 minutes per day on the platform.
  • 64% of Instagram users are between 18 and 34 years old.
  • Approximately 71% of worldwide Instagram users are under the age of 35.
  • 43% of Instagram users are female and 31% are male in the U.S.
  • 59% of Instagram users in the U.S. are under 30 years of age.
  • Instagram videos generate over 3 times more comments than photos.
  • 200 million Instagram users visit at least one business profile daily.
  • The average engagement rate for an Instagram post is around 1.22%.
  • Influencers receive 415% more comments and 64% more likes on Instagram than any other platform.
  • Instagram users are 70% more likely to purchase a product via mobile devices.
  • The United States is the largest Instagram market with 116 million users.
  • 81% of people use Instagram to research products and services.
  • Instagram ad revenues will reach 18.16 billion USD in 2021.
  • User-generated content scores 6.9 times higher engagement rates on Instagram than brand-generated content.
  • 95% of US marketers surveyed are planning to maintain, or increase, their Instagram ad spend in 2021.
  • 58% of people said they had become more interested in a brand after seeing their ads on Instagram Stories.
  • Approximately 14% of global Instagram users are in the age group of 18 to 24 years.

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With over 1 billion monthly active users, Instagram is one of the most popular social media platforms in the world. It has become a powerful tool for businesses to reach their target audience and engage with them on a personal level. In this blog post, we will be exploring some interesting statistics about Instagram users that can help marketers better understand how they can use it to their advantage. We’ll look at user demographics such as age range and gender breakdowns, usage habits like time spent per day or frequency of visits, engagement rates for posts versus stories, ad spend trends among US marketers and more. So let’s dive into these fascinating insights about Instagram users around the globe.

The Most Important Statistics
500 million Instagram users actively use Instagram Stories every day.

This statistic is a testament to the power of Instagram Stories, demonstrating the immense reach of the platform. It highlights the potential for businesses and influencers to reach a vast audience through Instagram Stories, making it an invaluable tool for marketing and promotion. Furthermore, it speaks to the popularity of Instagram Stories, showing that it is an engaging and effective way to communicate with users.

63% of Instagram users check the app at least once per day.

This statistic is a powerful indicator of the immense popularity of Instagram, as it shows that the majority of users are actively engaging with the app on a daily basis. This is an important statistic to consider when discussing Instagram Users Statistics, as it demonstrates the platform’s ability to capture and maintain the attention of its users.

Instagram Users Statistics Overview

Instagram users spend an average of 28 minutes per day on the platform.

This statistic is a telling indication of the power of Instagram as a platform. It shows that users are actively engaging with the platform, spending an average of 28 minutes per day on it. This statistic is important to consider when discussing Instagram Users Statistics, as it provides insight into the level of user engagement and how much time users are dedicating to the platform.

64% of Instagram users are between 18 and 34 years old.

This statistic is significant in the context of a blog post about Instagram Users Statistics because it reveals the age demographic that is most likely to be using the platform. Knowing this information can be useful for businesses and marketers who are looking to target their products and services to the right audience. Additionally, it can help inform decisions about the type of content that should be created and shared on the platform.

Approximately 71% of worldwide Instagram users are under the age of 35.

This statistic is a telling indication of the immense potential that Instagram holds for businesses and marketers looking to target a younger demographic. It highlights the importance of Instagram as a platform for reaching out to the younger generation, and the need to tailor content and strategies to this age group.

43% of Instagram users are female and 31% are male in the U.S.

This statistic is significant in the context of a blog post about Instagram Users Statistics, as it provides insight into the gender breakdown of Instagram users in the United States. This information can be used to inform marketing strategies, as well as to understand the preferences and interests of the platform’s users. Additionally, it can be used to identify potential areas of growth and opportunities for engagement.

59% of Instagram users in the U.S. are under 30 years of age.

This statistic is significant in the context of a blog post about Instagram Users Statistics because it demonstrates the platform’s popularity among younger generations. It highlights the fact that Instagram is a powerful tool for connecting with younger audiences, and provides insight into how businesses and marketers can best reach this demographic.

Instagram videos generate over 3 times more comments than photos.

This statistic is a powerful indicator of the impact that videos have on Instagram users. It shows that videos are more likely to engage users and spark conversations than photos, making them a valuable tool for businesses and influencers looking to increase their reach and engagement on the platform. Furthermore, this statistic can be used to inform content strategies, helping to ensure that the most effective content is being created and shared.

200 million Instagram users visit at least one business profile daily.

This statistic is a powerful indicator of the potential reach of businesses on Instagram. It demonstrates that a large number of users are actively engaging with business profiles, making it an ideal platform for businesses to reach their target audience. This statistic is especially relevant for a blog post about Instagram Users Statistics, as it provides a valuable insight into the potential of Instagram as a marketing tool.

The average engagement rate for an Instagram post is around 1.22%.

This statistic is a valuable insight into the effectiveness of Instagram posts, as it provides a benchmark for how successful posts can be. It is an important factor to consider when discussing Instagram Users Statistics, as it can help to inform decisions about how to best reach and engage with an audience. Knowing the average engagement rate can help to inform strategies for creating content that will be more likely to be seen and interacted with.

Influencers receive 415% more comments and 64% more likes on Instagram than any other platform.

This statistic is a powerful indicator of the impact that influencers have on Instagram. It demonstrates that influencers are able to generate significantly more engagement than other platforms, making them an invaluable asset for businesses and brands looking to reach a wider audience. This statistic is especially pertinent in a blog post about Instagram Users Statistics, as it provides a valuable insight into the effectiveness of influencers on the platform.

Instagram users are 70% more likely to purchase a product via mobile devices.

This statistic is a powerful indicator of the potential of Instagram as a platform for businesses to reach their target audience. It highlights the importance of mobile devices in the purchasing process, and suggests that businesses should focus their efforts on optimizing their mobile presence in order to maximize their reach and sales. Furthermore, this statistic can be used to inform decisions about how to best allocate resources to ensure that businesses are able to capitalize on the potential of Instagram.

The United States is the largest Instagram market with 116 million users.

This statistic is a testament to the immense popularity of Instagram in the United States. With 116 million users, it is clear that Instagram has become an integral part of the lives of many Americans. This statistic is a powerful indicator of the potential reach and influence of Instagram in the US, and is an important factor to consider when discussing Instagram Users Statistics.

81% of people use Instagram to research products and services.

This statistic is a powerful indicator of the potential of Instagram as a platform for businesses to reach their target audience. It shows that a large majority of people are using Instagram to research products and services, making it an invaluable tool for businesses to reach potential customers. This statistic is essential for any blog post about Instagram Users Statistics, as it provides a clear understanding of the platform’s potential for businesses.

Instagram ad revenues will reach 18.16 billion USD in 2021.

This statistic is a testament to the immense potential of Instagram as a platform for businesses to reach their target audiences. It highlights the fact that Instagram is a powerful tool for businesses to increase their visibility and generate revenue. This statistic is also indicative of the growing popularity of Instagram among users, as more and more people are turning to the platform to stay connected and engage with brands. As such, this statistic is an important factor to consider when discussing Instagram Users Statistics.

User-generated content scores 6.9 times higher engagement rates on Instagram than brand-generated content.

This statistic is a powerful indicator of the effectiveness of user-generated content on Instagram. It demonstrates that content created by users is far more likely to engage viewers than content created by brands. This is an important insight for anyone looking to maximize their reach and engagement on Instagram, as it suggests that user-generated content should be prioritized over brand-generated content.

95% of US marketers surveyed are planning to maintain, or increase, their Instagram ad spend in 2021.

This statistic is a powerful indicator of the potential of Instagram as an advertising platform in 2021. It shows that marketers are confident in the platform’s ability to reach their target audiences and generate a return on their investment. This is an important piece of information for any blog post about Instagram Users Statistics, as it provides insight into the current state of the platform and its potential for growth in the coming year.

58% of people said they had become more interested in a brand after seeing their ads on Instagram Stories.

This statistic is a testament to the power of Instagram Stories as an effective marketing tool. It shows that when brands use Instagram Stories to advertise their products, they can successfully engage their target audience and increase their interest in the brand. This is an invaluable insight for businesses looking to maximize their reach and engagement on Instagram.

Approximately 14% of global Instagram users are in the age group of 18 to 24 years.

This statistic is significant in the context of a blog post about Instagram Users Statistics as it provides insight into the age demographic of the platform’s user base. It is important to understand the age group of Instagram users in order to better target content and advertising to the right audience. Additionally, this statistic can be used to compare the age demographics of Instagram users to other social media platforms.

Conclusion

With over 1 billion monthly active users, 500 million of which actively use Instagram Stories every day, it is clear that Instagram has become an integral part of many people’s lives. 63% check the app at least once per day and spend an average of 28 minutes on the platform each day. 64% are between 18 and 34 years old while 71% are under 35 worldwide. 43% in the US are female and 31% male with 59%, or more than half, being under 30 years old. Videos generate 3 times more comments than photos while 200 million visit a business profile daily; influencers receive 415 % more comments and 64 % likes compared to other platforms as well as 70 % higher chances for mobile purchases from their posts. The United States is by far the largest market with 116 million users followed by India (66M) & Brazil (65M). 81 percent research products/services via IG whereas user-generated content scores 6x higher engagement rates than brand-generated ones – no wonder 95 percent marketers plan to maintain or increase ad spending this year. Finally 58 percent said they had become interested in a brand after seeing its ads on stories whilst 14 percent globally fall into age group 18-24 yrs old making them one of most sought after target audiences for brands today.

References

0. – https://www.sproutsocial.com

1. – https://www.oberlo.com

2. – https://www.awario.com

3. – https://www.jumper.ai

4. – https://www.statista.com

5. – https://www.emarketer.com

6. – https://www.blog.hootsuite.com

7. – https://www.invespcro.com

8. – https://www.hubspot.com

9. – https://www.marketingdive.com

10. – https://www.pewresearch.org

11. – https://www.facebook.com

ZipDo, cited June 2023: Instagram Users Statistics

FAQs

What percentage of Instagram users are female?

Approximately 43.1% of Instagram users are female.

How many daily active users does Instagram have?

Instagram has over 500 million daily active users.

What is the age range with the highest percentage of Instagram users?

The age range with the highest percentage of Instagram users is 18-24 years, accounting for around 33% of the user base.

How many users access Instagram through their mobile devices?

Nearly 100% of Instagram users access the platform through their mobile devices.

What is the estimated number of Instagram users worldwide in 2021?

The estimated number of Instagram users worldwide in 2021 is over 1 billion.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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