Social media is a powerful tool to connect with people around the world. Instagram is one of the most popular platforms, with around 2 billion active users every month.
In this article, we will explore some interesting Instagram statistics and trends that show how the platform is being used and the impact it is having on society. We will look at the number of users, the most popular content, and the most followed accounts. We will also discuss the importance of understanding these statistics in order to make informed decisions about how to use Instagram for marketing and promotion.
Instagram: The Most Important Statistics
62% of users say they are more interested in a brand after seeing it in an Instagram story.
57% of people like seeing polls and quizzes from brands on Instagram. Those users like to interact with content and feel like their input matters.
General Instagram statistics
By the end of 2021, Instagram reached a new milestone of 2 billion active users worldwide. The platform previously reached 1 billion users in June 2018.
58% of users say they are more interested in a brand after seeing it in an Instagram story. For businesses, stories are a creative platform to express themselves and their brand, as well as inspire interest and action throughout the customer journey.
Instagram is the fourth most popular social media site in the world, after Facebook, YouTube and WhatsApp, according to Statista.
Instagram is used by 25.31 % of the world’s population.
38% of Instagram users log in to the platform multiple times daily.
The number of businesses registered on Instagram is over 200 million.
86.6% of businesses use Instagram stories in their marketing strategies.
57% of people like seeing polls and quizzes from brands on Instagram. Those users like to interact with content and feel like their input matters.
90% of people on Instagram follow at least one business account.
Instagram users are spending an average of 28 minutes on the platform daily, which is a 10% year-on-year increase. Instagram users are spending a monthly average of 11.2 hours on the platform.
87% of Instagram users say they take action after seeing a product on Instagram.
71.9% of the content on Instagram is photo posts.
Demographic statistics on Instagram users
70.8% of Instagram users worldwide are younger than 35.
The vast majority (71%) of 18- to 29-year-olds say they use Instagram.
5% of US children under 11 use Instagram.
49.3% of Instagram’s audience is female.
Instagram is most popular in India with a total of 201.1 million users, followed by the U.S. with 157.1 million and Brazil with 114.9 million active users. Brunei is the country with the highest Instagram audience reach, with 92% of the population using the platform.
About half of Hispanic (52%) and Black Americans (49%) say they use Instagram, compared with smaller shares of White Americans (35%) who say the same, according to Pew Research Center.
87% of Instagram users live outside the US.
59% of users visit Instagram daily, especially, younger people. 73% of 18- to 29-year-old Instagram users visit the site every day, with roughly half (53%) reporting they do so several times per day.
Users aged 25 to 34 years made up the biggest Instagram user group by age worldwide, followed by 18 to 24-year-olds.
Instagram statistics: What content is the most popular?
The reach rate of Instagram stories is lower compared to posts and ranges between 1.2% and 5.4%. An Instagram story vs post comparison signals that the difference between reach in posts and stories lowers as the number of followers grows.
Over 500 million Instagrammers use stories daily.
40% of Instagrammers post stories daily.
70% of Gen Z users and 59% of millennials watch stories on Instagram.
Stories are a way for 61% of Instagrammers to see what their friends are doing.
One-third (1/3) of the most viewed Instagram stories are from businesses.
In 83% of the cases, using stickers in stories enhances video performance.
96% of US marketers plan to continue using stories ads in the next 6 months.
50% of businesses on Instagram worldwide create at least one story during a typical month.
62% of users say they are more interested in a brand after seeing it in an Instagram story.
70% of people watch Instagram stories daily.
Statistics on Instagram influencers
Influencers are paid between $43 and $721 for Instagram stories.
49% of customers rely on influencers’ advice.
90% of marketers plan an increase in their influencer marketing budgets, because influencers are currently widely popular in the marketing world.
In 2020 marketers spent 8 billion USD on Instagram influencers alone.
94% of marketers deem influencer marketing campaigns successful.
Instagram statistics that might surprise you
Photos with faces on Instagram get 38% more likes than photos without a face. They also receive 32% more comments.
Personal posts in collage form are even more popular, receiving 19.41% more likes and 22.4% more comments.
Use of the Instagram Locations tagging option results in 79% higher engagement than posts without a tagged location.
The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful. The most popular Instagram hashtag #Love is used 1.835+ billion times.
Pizza is the most Instagrammed food globally, followed by Sushi.
Posts with at least one hashtag average 12.6% more engagement.
Using more hashtags brings better results. Reach rate increases by 11% as the number of hashtags grows from one to 30.
71.9% of the content on Instagram is photo posts.
Check out our latest Content Marketing Statistics
Supplementary Statistics
Instagram has over 1 billion monthly active users.
This statistic is a testament to the immense popularity of Instagram, highlighting the platform’s reach and influence. It is a powerful indicator of the potential reach of a blog post about Instagram Statistics, as it demonstrates the sheer number of people who could potentially be exposed to the content.
Instagram is the 6th most popular social media platform worldwide.
Instagram is a major player in the social media landscape, and its popularity is undeniable. This statistic serves as a reminder that Instagram is a powerful tool for businesses and individuals alike, and its potential should not be overlooked.
500 million accounts use Instagram Stories daily.
It is a powerful tool for connecting with users. It highlights the potential of Instagram Stories as a platform for businesses to reach their target audience and engage with them in a meaningful way. Furthermore, it shows that Instagram Stories is an effective way to share content and build relationships with users.
71% of Instagram users globally are under 35 years old.
Instagram has on the younger generations. It speaks to the platform’s ability to capture the attention of the younger demographic, making it an invaluable tool for businesses and marketers looking to reach this age group.
Instagram is the second most accessed network for daily use, after Facebook.
Instagram is a major player in the social media landscape, and that it is used by millions of people every day. This statistic is important for any blog post about Instagram Statistics, as it provides a clear indication of the platform’s reach and influence.
Engagement with brands is 10 times higher on Instagram than on Facebook.
Instagram is a much more effective platform for brands to reach their target audiences and build relationships with them. This is an important point to consider when discussing Instagram Statistics, as it demonstrates the potential of the platform for businesses to reach and engage with their customers.
42% of US teens say Instagram is their favorite social media site.
Instagram is a powerful tool for connecting with this demographic, and provides insight into how businesses and marketers can best reach them.
Instagram has a median engagement rate of 1.6% per post.
This provides insight into how successful posts are at garnering attention and sparking conversations among users. As such, it is an invaluable piece of information for anyone looking to understand the power of Instagram as a marketing tool.
89% of Instagram users are outside the United States.
Instagram is a global platform, with a vast majority of its users located outside the United States. This highlights the potential for businesses to reach a much wider audience through Instagram, and the importance of considering a global perspective when creating content for the platform.
Instagram posts with a location tag receive 79% more engagement.
By including a location tag, users can increase their engagement by a whopping 79%, making it a key factor in optimizing posts for maximum reach.
33% of the most-viewed Instagram Stories are from businesses.
Businesses are taking advantage of the platform’s reach and using it to engage with their target audience. This statistic is a great reminder that businesses should be taking advantage of Instagram Stories to reach their customers and build relationships with them.
Instagram advertisers can reach a global audience of 928.5 million people.
With a global audience of nearly one billion people, Instagram provides an unparalleled opportunity for businesses to reach a wide range of potential customers. This statistic is a testament to the power of Instagram as a marketing tool and should be taken into consideration when creating a blog post about Instagram Statistics.
37% of US adults use Instagram.
A significant portion of the population is engaging with the platform, making it an important platform for businesses and individuals to consider when creating content and marketing strategies.
30.1% of brands were expected to use Instagram Stories by the end of 2021.
By the end of 2021, nearly a third of brands are expected to be leveraging this powerful tool, demonstrating the potential of Instagram Stories to reach and engage with customers.
14% of global active Instagram accounts are classified as businesses.
This demonstrates the potential of Instagram to be a successful marketing tool for businesses, as well as the potential for businesses to gain a large following and increase their visibility. This statistic is an important reminder of the importance of Instagram for businesses, and how it can be used to reach a wide range of customers.
Images with faces receive 38% more engagement on Instagram.
This highlights the fact that posts featuring faces are more likely to capture the attention of viewers and generate more engagement. This is an invaluable insight for anyone looking to maximize their reach and engagement on Instagram.
Conclusion
Instagram is an incredibly powerful platform for businesses to reach their target audiences. With the right strategy, you can use the platform to increase your brand visibility, engage with customers, and drive sales. The key is to understand its features and how they can be used to reach the desired outcome. With the right understanding and implementation of Instagram statistics, you can reach your goals and maximize your success.
FAQ
What is Instagram?
Instagram is a social media platform that allows users to share photos and videos.
How do I create an Instagram account?
To create an Instagram account, you can download the Instagram app from the App Store or Google Play Store and follow the instructions.
How do I post a photo on Instagram?
To post a photo on Instagram, open the Instagram app and tap the + icon at the bottom of the screen. Select the photo you want to post and add a caption, if desired. Then tap the Share button.
How do I add a story on Instagram?
To add a story on Instagram, open the Instagram app and tap the Your Story icon at the top of the screen. Select the photo or video you want to post and add a caption, if desired. Then tap the Share button.
How do I delete an Instagram account?
To delete an Instagram account, go to the Instagram website, log in to your account, and select the Delete Your Account option. Follow the instructions to permanently delete your account.
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