GITNUX MARKETDATA REPORT 2024

Must-Know Instagram Statistics [Recent Analysis]

Statistic 1

"More than 500 million people use Instagram Stories every day."

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Statistic 2

"35% of Instagram users are aged between 25-34 years old."

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Statistic 3

"83% of Instagram users discover new products and services on the platform."

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Statistic 4

"The average engagement rate for brand posts on Instagram is 1.22%."

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Statistic 5

"Instagram’s global ad revenues are expected to reach $18.16 billion in 2021."

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Statistic 6

"Posts with a location receive 79% more engagement."

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Statistic 7

"Instagram has over 1 billion monthly active users."

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Statistic 8

"Brands on Instagram see a per-follower interaction rate of 2.3%."

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Statistic 9

"Instagram photos generate 36% more engagement compared to videos."

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Statistic 10

"60% of people say they discover new products on Instagram."

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Statistic 11

"89% of marketers use Instagram as part of their influencer marketing strategy."

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Statistic 12

"Instagram is the second most logged-in social media site for daily use, after Facebook."

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Statistic 13

"130 million Instagram users tap on shopping posts each month."

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Statistic 14

"71% of U.S. businesses use Instagram for marketing."

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Statistic 15

"Instagram users spend an average of 28 minutes per day on the platform."

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Statistic 16

"Instagram's user base is used more by women (43%) than men (31%) in the U.S."

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Statistic 17

"Instagram has the highest interaction rate of all social median platforms."

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Statistic 18

"90% of Instagram users follow at least one business."

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Statistic 19

"75% of Instagram users take action, such as visiting a website, after looking at an Instagram ad."

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Statistic 20

"Instagram ranks as the 6th most popular social media network worldwide."

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