GITNUX REPORT 2024

Instagram: A Social Media Powerhouse with Over 2 Billion Users

Discover the powerful impact of Instagram: 2 billion users, 500M Stories daily, and $39.7B revenue.

Author: Jannik Lindner

First published: 7/17/2024

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Instagram's potential advertising reach is 1.39 billion users

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Instagram's ad revenue is expected to reach $33.25 billion in 2023

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Instagram ads reach 1.16 billion users

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Instagram's potential advertising reach is 22.9% of the total population aged 13+

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Instagram Reels ads can reach 758.5 million users

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Instagram's potential advertising reach increased by 76 million users in Q3 2022

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Instagram's ad reach is 23.9% of the world's total population

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Instagram's potential advertising reach is 1.39 billion users

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Instagram has over 1 million monthly advertisers

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Instagram is used by 71% of US businesses

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Instagram is used by 71% of US businesses

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Instagram has over 25 million business profiles

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Instagram has over 200 million business accounts

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Instagram is used by 71% of US businesses

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90% of Instagram users follow at least one business account

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33% of the most viewed Instagram Stories are from businesses

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Over 200 million Instagram users visit at least one business profile daily

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The average Instagram business account posts 1.6 stories per day

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50% of Instagram users follow at least one brand

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Instagram Stories are used by 86.6% of Instagram marketers

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Instagram users share an average of 95 million photos and videos per day

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The most-liked Instagram post has over 56 million likes

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The average engagement rate for Instagram posts is 0.98%

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Instagram's average organic reach rate is 13.51%

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Instagram's average engagement rate for video posts is 1.87%

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Instagram's average engagement rate for carousel posts is 1.08%

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Instagram's average post engagement rate is 0.83%

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Instagram's average engagement rate for image posts is 0.81%

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Instagram's average engagement rate for video posts is 0.61%

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70% of shopping enthusiasts turn to Instagram for product discovery

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44% of Instagram users shop weekly on the platform

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87% of weekly Instagram users discover new products on the platform

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50% of Instagram users have visited a website to make a purchase after seeing a product or service on Instagram

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60% of Instagram users say they discover new products on the platform

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81% of Instagram users use the platform to research products and services

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Instagram Reels can reach up to 675.3 million users

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Over 50% of Instagram accounts use Explore page monthly

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Instagram Stories are used by 500 million accounts daily

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Instagram Reels can be up to 90 seconds long

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Instagram's revenue is projected to reach $39.7 billion in 2023

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Instagram influencer marketing is a $1.7 billion industry

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Instagram has over 500,000 active influencers

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Instagram is available in more than 100 languages

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Instagram is the 4th most used social media platform globally

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Instagram is the 2nd most downloaded free app on the Apple App Store

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Instagram is the 6th most visited website globally

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Instagram is the 3rd most popular social media platform in the US

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Instagram is the 4th most downloaded app globally

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Instagram has over 2 billion monthly active users

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The most followed Instagram account has over 600 million followers

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Instagram is used by 28.6% of global internet users

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Instagram has over 1 billion monthly active users

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Instagram is used by 40.4% of US social media users

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67% of US adults aged 18-29 use Instagram

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Instagram has a 58% female user base

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37% of US adults use Instagram

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Instagram is used by 73% of US teens

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Instagram has a 48.4% male user base

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Instagram is the 2nd most popular social media platform for teens in the US

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Instagram is used by 63% of Americans aged 18-34

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500 million users use Instagram Stories daily

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Users spend an average of 30 minutes per day on Instagram

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62% of Instagram users log in daily

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Instagram users 'like' 4.2 billion posts per day

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Instagram users spend an average of 53 minutes per day on the app

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Summary

  • Instagram has over 2 billion monthly active users
  • 500 million users use Instagram Stories daily
  • Instagram is the 4th most used social media platform globally
  • 90% of Instagram users follow at least one business account
  • Instagram's potential advertising reach is 1.39 billion users
  • Users spend an average of 30 minutes per day on Instagram
  • Instagram is used by 71% of US businesses
  • The most-liked Instagram post has over 56 million likes
  • Instagram's revenue is projected to reach $39.7 billion in 2023
  • 62% of Instagram users log in daily
  • Instagram Reels can reach up to 675.3 million users
  • The most followed Instagram account has over 600 million followers
  • Instagram is available in more than 100 languages
  • 33% of the most viewed Instagram Stories are from businesses
  • Instagram users share an average of 95 million photos and videos per day

Lights, camera, action! With over 2 billion monthly active users and a flurry of eye-popping statistics to boot, Instagram is not just a social media platform; its a digital empire where billions of photos, videos, and Stories collide in a whirlwind of likes, shares, and hashtags. From the jaw-dropping revenue projections to the mind-boggling user engagement rates, Instagram is more than just a photo-sharing app – its a force to be reckoned with in the social media stratosphere. So buckle up, because were about to take a wild ride through the colorful world of Instagram and uncover the staggering numbers that make this platform a powerhouse of pixels and potential.

Advertising

  • Instagram's potential advertising reach is 1.39 billion users
  • Instagram's ad revenue is expected to reach $33.25 billion in 2023
  • Instagram ads reach 1.16 billion users
  • Instagram's potential advertising reach is 22.9% of the total population aged 13+
  • Instagram Reels ads can reach 758.5 million users
  • Instagram's potential advertising reach increased by 76 million users in Q3 2022
  • Instagram's ad reach is 23.9% of the world's total population
  • Instagram's potential advertising reach is 1.39 billion users
  • Instagram has over 1 million monthly advertisers

Interpretation

Instagram's advertising impact is nothing short of impressive, with a potential reach that could rival the population of an entire continent. As it continues to reel in more users and advertisers, it's clear that Instagram is not just another photo-sharing platform - it's a powerhouse poised to dominate the digital advertising landscape. With revenues that could make even Scrooge McDuck raise an eyebrow, Instagram is proving that in this digital age, the real currency is attention. So, whether you're double-tapping on a cute puppy pic or swiping through a sponsored Reel, remember that behind the glossy filters lies a serious business driving billions in revenue and reaching a significant slice of the global population.

Business Adoption

  • Instagram is used by 71% of US businesses
  • Instagram is used by 71% of US businesses
  • Instagram has over 25 million business profiles
  • Instagram has over 200 million business accounts
  • Instagram is used by 71% of US businesses

Interpretation

In a social media landscape where everyone's vying for the perfect filter and the most likes, Instagram reigns supreme as the platform of choice for businesses looking to make their mark. With a whopping 71% of US businesses embracing the power of the gram, it's clear that a well-curated feed is now just as essential as a sleek logo or a catchy tagline. With over 25 million business profiles and 200 million business accounts, Instagram is where the real action happens - because in the world of business, #nofilter just won't cut it anymore.

Business Engagement

  • 90% of Instagram users follow at least one business account
  • 33% of the most viewed Instagram Stories are from businesses
  • Over 200 million Instagram users visit at least one business profile daily
  • The average Instagram business account posts 1.6 stories per day
  • 50% of Instagram users follow at least one brand
  • Instagram Stories are used by 86.6% of Instagram marketers

Interpretation

Instagram has truly become the new storefront of the digital age, with statistics showing that users are not just browsing for puppy videos and avocado toast recipes. From following business accounts with the eagerness of a fashionista at a sample sale to devouring business Stories with the enthusiasm of a reality TV addict, it seems that Instagram is now the go-to platform for all things commercial. With over 200 million daily visitors window-shopping on business profiles and marketers embracing Stories faster than influencers snap selfies, it's clear that the Instagram landscape is now as crowded with brands as it is with influencers striking a pose. It's a jungle out there, folks, so make sure your content is as captivating as a sunset over the Maldives if you want to stand out in the digital marketplace.

Content Creation

  • Instagram users share an average of 95 million photos and videos per day

Interpretation

In today's digital age, it seems like everyone considers themselves a photographer or videographer, with Instagram users collectively churning out a mind-boggling 95 million photos and videos per day. That's enough visual content to make Warhol's pop art peers green with envy. It's a powerful reminder that in a world where a picture is worth a thousand words, we're all constantly narrating our lives through the lens of our smartphones. So next time you snap that latte art or film your cat doing backflips, just remember - you're contributing to a daily visual symphony of epic proportions.

Content Performance

  • The most-liked Instagram post has over 56 million likes
  • The average engagement rate for Instagram posts is 0.98%
  • Instagram's average organic reach rate is 13.51%
  • Instagram's average engagement rate for video posts is 1.87%
  • Instagram's average engagement rate for carousel posts is 1.08%
  • Instagram's average post engagement rate is 0.83%
  • Instagram's average engagement rate for image posts is 0.81%
  • Instagram's average engagement rate for video posts is 0.61%

Interpretation

In the fast-paced world of Instagram where likes are the currency of the realm, it's no small feat to snag over 56 million double-taps on a single post. With an average engagement rate of 0.98%, users are scrolling, but clearly not always stopping to show their love. However, carousel posts seem to have found the sweet spot at 1.08%, proving that sometimes more is indeed more. Videos are the real MVPs with an average engagement rate of 1.87%, leaving image posts in the dust at 0.81%. Despite the numbers game, remember that engagement is more than just a percentage - it's about making a meaningful connection with your audience in a sea of scrolling thumbnails.

E-commerce

  • 70% of shopping enthusiasts turn to Instagram for product discovery
  • 44% of Instagram users shop weekly on the platform
  • 87% of weekly Instagram users discover new products on the platform
  • 50% of Instagram users have visited a website to make a purchase after seeing a product or service on Instagram
  • 60% of Instagram users say they discover new products on the platform
  • 81% of Instagram users use the platform to research products and services

Interpretation

In a digital realm where the scroll of a thumb dictates our shopping habits, Instagram emerges as a retail mecca, with 70% of eager shoppers turning to its visually alluring corridors for the latest product sightings. Among the bustling crowds of Instagram users, a striking 87% embark on weekly treasure hunts for new finds, resulting in a frenzy of clicks that catapult 44% towards purchasing bliss on the platform itself. The power of persuasion inherent in those double-tap-worthy posts extends beyond virtual realms, with half of users clicking their way to websites in pursuit of captured desires. As the echo of 'Add to Cart' reverberates across screens, it becomes apparent that Instagram isn't just a social square, but a dynamic marketplace where 60% embark on never-ending expeditions for the next coveted purchase, armed with 81% diligently researching their potential conquests. In this digital age where the consumer is the curator, Instagram reigns as both the canvas and the catalogue of modern-day commerce, a pixelated marketplace where discovery meets delight in the tap of a finger.

Feature Adoption

  • Instagram Reels can reach up to 675.3 million users
  • Over 50% of Instagram accounts use Explore page monthly
  • Instagram Stories are used by 500 million accounts daily
  • Instagram Reels can be up to 90 seconds long

Interpretation

In a digital age where attention spans rival that of a goldfish, Instagram reels have managed to captivate a staggering 675.3 million users, proving that short-form entertainment is not just a passing trend but a formidable force in the social media landscape. With over 50% of Instagram accounts delving into the Explore page monthly and 500 million users sharing their daily escapades through Instagram Stories, it's evident that brevity is the new currency of communication. So, whether you have 15 seconds of fame or a full 90 seconds to spare, remember that in this fast-paced world, the content may be short, but the engagement is long-lasting.

Financial Performance

  • Instagram's revenue is projected to reach $39.7 billion in 2023

Interpretation

Looks like Instagram is not just bringing in the likes but also the big bucks! With a projected revenue of $39.7 billion in 2023, it seems that scrolling through endless selfies, food pics, and travel shots is not just a pastime but a serious business. This just goes to show that in the digital age, capturing the perfect shot can also mean capturing a hefty profit. So next time you post that flawless selfie, remember, you might just be contributing to Instagram's millionaire status.

Influencer Marketing

  • Instagram influencer marketing is a $1.7 billion industry
  • Instagram has over 500,000 active influencers

Interpretation

With a $1.7 billion price tag on influencer marketing, it’s clear that making a living through perfectly curated selfies and impeccable brunch shots is no longer just a pipe dream. With over 500,000 influencers actively dishing out sponsored posts and promoting products, it seems like anyone with a smartphone and a knack for aesthetics can find their niche in this digital marketplace. In a world where a well-filtered photo can make or break a brand, it’s no wonder that ‘#ad’ has become the latest must-have accessory.

Platform Accessibility

  • Instagram is available in more than 100 languages

Interpretation

With Instagram being available in more than 100 languages, it's safe to say that the universal language of visually captivating content knows no bounds. In a world where emojis and filters can transcend linguistic barriers, this statistic not only highlights the platform's global reach but also reinforces the idea that a picture truly is worth a thousand words—or in this case, a hundred languages.

Platform Ranking

  • Instagram is the 4th most used social media platform globally
  • Instagram is the 2nd most downloaded free app on the Apple App Store
  • Instagram is the 6th most visited website globally
  • Instagram is the 3rd most popular social media platform in the US
  • Instagram is the 4th most downloaded app globally

Interpretation

In a world where we basically live in our digital bubbles, Instagram seems to have claimed a prime spot in our virtual universe. Ranking as the 4th most utilized social media platform worldwide is no small feat—it's like sitting on the cool kids' table in the vast cafeteria of cyberspace. Being the 2nd most downloaded free app on the Apple App Store further solidifies its position as the sought-after prom queen of social apps. Yet, with great power comes great responsibility, and being the 6th most visited website globally means Instagram has a key to the internet's front door, eagerly waiting to showcase its glossy feed. So, while Instagram may not be the proverbial "it girl" of the social media scene, it's certainly sashaying its way through the ranks, effortlessly striking a pose as the 3rd most popular social media platform in the US and clinching the title of the 4th most downloaded app worldwide. Welcome to the Instagram show, where the filters are fancy but the statistics are no joke.

User Base

  • Instagram has over 2 billion monthly active users
  • The most followed Instagram account has over 600 million followers
  • Instagram is used by 28.6% of global internet users
  • Instagram has over 1 billion monthly active users
  • Instagram is used by 40.4% of US social media users

Interpretation

With over 2 billion monthly active users, it seems Instagram has successfully turned the world into a giant double-tapping, hashtagging, scroll-scroll-scrolling community. Even the most followed account boasting a whopping 600 million followers might make you wonder: who knew we all had such a strong urge to see pictures of avocado toast and sunsets? With 28.6% of global internet users and 40.4% of US social media users swiping away, one thing's for sure - Instagram has become the digital playground where we can all show off our best angles, filters, and poses.

User Demographics

  • 67% of US adults aged 18-29 use Instagram
  • Instagram has a 58% female user base
  • 37% of US adults use Instagram
  • Instagram is used by 73% of US teens
  • Instagram has a 48.4% male user base
  • Instagram is the 2nd most popular social media platform for teens in the US
  • Instagram is used by 63% of Americans aged 18-34

Interpretation

Instagram: the digital playground for the young, the fabulous, and the selfie-obsessed. With a user base dominated by tech-savvy millennials and Gen Zers, it's no surprise that Instagram reigns supreme as the second most popular social media platform for American teens. From its visually appealing aesthetics to its influencer culture, Instagram has captured the hearts (and screens) of 37% of US adults, boasting a staggering 63% penetration among Americans aged 18-34. Clearly, in the realm of social media, Instagram's like button is where the real power lies.

User Engagement

  • 500 million users use Instagram Stories daily
  • Users spend an average of 30 minutes per day on Instagram
  • 62% of Instagram users log in daily
  • Instagram users 'like' 4.2 billion posts per day
  • Instagram users spend an average of 53 minutes per day on the app

References