Key Takeaways
- In 2023, the global infographic software market was valued at $1.2 billion and is projected to reach $2.8 billion by 2030 with a CAGR of 12.5%
- Venngage reports that 65% of marketers use infographics weekly in their content strategy as of 2023
- The infographic creation tools market in North America accounted for 38% of global revenue in 2022
- 74% of internet users prefer infographics over text-heavy content according to a 2023 Demand Gen Report
- Social media posts with infographics see 3x more engagement than text-only posts per Buffer's 2023 analysis
- 40% of B2B marketers use infographics in email campaigns weekly
- Color usage in infographics: Blue evokes trust in 87% of viewers per 2023 eye-tracking study
- Infographics with 5-7 data points retain 70% more viewer attention than those with 10+
- Vertical infographics perform 20% better on mobile with 80% whitespace optimal
- Infographics with sources cited get 3x more backlinks per Ahrefs 2023 SEO study
- Content with infographics generates 12x more traffic than text-only per Nebo 2023
- Infographic blog posts rank 70% higher in Google SERPs per Backlinko 2023
- Canva holds 45% market share in infographic creation tools as of 2023
- Adobe Illustrator used by 62% of professional infographic designers per 2023 Creative Bloq survey
- Piktochart's free tier has 12 million active users creating infographics monthly
Infographics are rapidly growing in marketing, proving they boost engagement and leads.
Design Best Practices
- Color usage in infographics: Blue evokes trust in 87% of viewers per 2023 eye-tracking study
- Infographics with 5-7 data points retain 70% more viewer attention than those with 10+
- Vertical infographics perform 20% better on mobile with 80% whitespace optimal
- Sans-serif fonts in infographics improve readability by 35% per 2023 typography research
- Storytelling arc in infographics boosts comprehension by 55% according to Stanford study 2023
- High-contrast color schemes in infographics increase shareability by 28%
- Infographics under 800px height have 40% higher completion rates
- Icons over photos in infographics speed up processing time by 60ms per cognitive study
- Hierarchical layouts in infographics improve recall by 42% per UX research 2023
- Minimalist designs with <50 words see 2.5x more social shares
- Animated infographics retain 65% attention vs 45% static per 2023 A/B tests
- Grid-based designs ensure 90% alignment accuracy in tools like Figma 2023
- Warm color dominance in CTAs lifts click rates by 21% in infographics
- Data visualization types: Pie charts used in 62% but bar charts preferred 2:1 for accuracy
- Custom illustrations outperform stock images by 37% in engagement per 2023 Brandwatch
- Responsive design adapts to 95% of devices boosting mobile views by 50%
- Bullet-point summaries at bottom increase retention by 29%
- 72% of top infographics use bold headings >24pt font size
- Golden ratio used in 58% of award-winning infographics for balance
- Infographics with consistent color palettes (3-5 colors) preferred by 81% viewers
- Negative space >30% improves scannability by 50% per heatmapping
- Line charts outperform pies for time-series data by 2.3x accuracy in recall
- Rounded corners on charts increase approachability by 15% per A/B tests
- Z-pattern reading flow followed in 92% effective Western infographics
- Sub-10 second load time critical for 75% infographic retention on web
- Hand-drawn style infographics boost relatability by 27% per sentiment analysis
- Dual-axis charts avoided in 85% best practice guides for clarity
- Progress bars in infographics motivate completion by 33%
- Monochrome accents for emphasis used effectively in 67% pro designs
- SVG format preferred for scalability in 96% web infographics
- Emotional icons paired with data lift empathy scores by 40%
- F-pattern layout optimal for left-aligned text in 78% cases
- 1:1.618 aspect ratio ideal for hero infographic sections
Design Best Practices Interpretation
Effectiveness Metrics
- Infographics with sources cited get 3x more backlinks per Ahrefs 2023 SEO study
- Content with infographics generates 12x more traffic than text-only per Nebo 2023
- Infographic blog posts rank 70% higher in Google SERPs per Backlinko 2023
- B2B infographics convert leads at 3% vs 1.2% industry average per 2023 report
- Social shares of infographics average 700% more than other content types per KISSmetrics
- 94% of infographics successfully educate audiences per Forbes 2023 survey
- Infographics reduce content bounce rates by 34% on websites per Crazy Egg heatmaps 2023
- Email newsletters with infographics see 26% higher click-through rates per Litmus 2023
- Infographics in presentations boost audience retention by 65% per Prezi study
- Viral infographics achieve 10,000+ shares within 24 hours 15% of the time per BuzzSumo
- ROI on infographic campaigns averages 400% for top performers in 2023 MarketingProfs
- Infographics improve brand recall by 87% vs text per 2023 neuromarketing scan
- Lead generation forms with infographic previews convert 22% better per Unbounce
- Infographic whitepapers downloaded 3x more than plain PDFs per Content Marketing Institute
- Time on page increases by 55 seconds with infographics per Chartbeat 2023
- 80% of infographic viewers share key takeaways accurately post-viewing
- Infographics in ads yield 25% higher brand lift scores per Nielsen 2023
- Comprehension scores rise 40% with visualized data in infographics per APA study
- Infographics boost SEO traffic by 200% when optimized with alt text per SEMrush 2023
- 6x more shares for illustrated infographics vs stock photo ones per BuzzSumo
- Memory retention 6x higher with visuals in infographics per 3M study
- Infographic landing pages convert 80% better than text-heavy per Unbounce
- 40% more qualified leads from gated infographic downloads per Kapost
- Website visitors spend 88% more time on pages with infographics per Marketo
- Infographics 3x more likely to go viral than other content per Shareaholic
- 62% increase in page views for infographic-embedded posts per Skyram
- Infographics generate 3x as many tweets as charts or presentations per Column Five
- 225% more time on infographic pages vs static text per Invesp
- Articles with infographics get shared 3x more on Pinterest per Tailwind
- Infographics improve purchase intent by 32.9% per PR Newswire study
- 70% of marketers claim infographic content alias top for lead gen per CMI
- Infographic viewers process info 60,000x faster than text per 3M
- B2B infographics get positioned as top-of-funnel content 67% time
Effectiveness Metrics Interpretation
Market Size and Growth
- In 2023, the global infographic software market was valued at $1.2 billion and is projected to reach $2.8 billion by 2030 with a CAGR of 12.5%
- Venngage reports that 65% of marketers use infographics weekly in their content strategy as of 2023
- The infographic creation tools market in North America accounted for 38% of global revenue in 2022
- By 2025, infographic usage in B2B marketing is expected to grow by 45% according to HubSpot's State of Marketing report
- The Asia-Pacific region saw a 22% YoY increase in infographic tool subscriptions in 2023
- Canva's infographic templates were downloaded 150 million times globally in 2023
- Enterprise spending on visual content including infographics reached $4.5 billion in 2022
- Piktochart reported 20 million infographics created by users in 2023
- The freelance infographic design market on Upwork grew 18% in 2023 to $250 million
- Infographic ad spend in digital marketing hit $800 million in the US in 2023
- In 2023, 65% of marketers reported using infographics in their content strategy, up from 52% in 2020 according to Venngage's Visual Content Marketing Report
- The infographic market is expected to grow at a CAGR of 14.2% from 2023 to 2030, reaching $4.1 billion globally per Market Research Future
- North America dominates the infographic software market with 42% share in 2023
- Enterprise infographic tools saw 28% adoption increase among SMEs in 2023 per Gartner
- Infographic creation apps on mobile generated $150 million in-app purchases in 2023
- Europe’s infographic design services market valued at €500 million in 2023
- 55% of global brands increased infographic budgets by 20%+ in 2023 per Deloitte
- Freelance platforms saw 25% rise in infographic gigs paying average $300/project in 2023
- Animated infographic segment to grow fastest at 16% CAGR through 2030
- Cloud-based infographic tools captured 67% market share in 2023 per IDC
Market Size and Growth Interpretation
Tools and Platforms
- Canva holds 45% market share in infographic creation tools as of 2023
- Adobe Illustrator used by 62% of professional infographic designers per 2023 Creative Bloq survey
- Piktochart's free tier has 12 million active users creating infographics monthly
- Venngage AI infographic generator launched with 500,000 uses in first quarter 2023
- Figma plugins for infographics downloaded 2.5 million times in 2023
- Tableau Public hosts 1.8 million infographic-style dashboards as of 2023
- PowerPoint still used for 35% of basic infographics despite advanced tools per Microsoft survey
- Visme reports 50 million infographics exported in 2023 across formats
- Genially interactive infographics platform grew user base by 40% to 15 million in 2023
- Infogram tool integrates with 100+ data sources for automated infographics
- Lucidchart flowcharts converted to infographics 10 million times yearly
- Easel.ly templates customized 8 million times for infographics in 2023
- Snappa app enables 1-click infographic resizing for social media in 90% user sessions
- Flourish.studio specializes in data-driven infographics with 500k publications
- RawGraphs open-source tool downloaded 300,000 times for custom viz in 2023
- Crello (now VistaCreate) has 100 million infographic designs available
- Datawrapper used by 50% of newsrooms for infographics per Reuters Institute 2023
- Chart.js library powers 40% of web-based infographics dynamically
- Google Charts API called 1 billion times monthly for simple infographics
- Illustrator's infographic templates updated 50 new ones quarterly in 2023
- Visme dominates with 14 million users for interactive infographics in 2023
- Infogram's embed feature used in 1 million+ websites monthly for live data infographics
- Sketch app plugins for infographics hit 500k installs in design community 2023
- Biteable video infographic maker exported 5 million clips in 2023
Tools and Platforms Interpretation
Usage Statistics
- 74% of internet users prefer infographics over text-heavy content according to a 2023 Demand Gen Report
- Social media posts with infographics see 3x more engagement than text-only posts per Buffer's 2023 analysis
- 40% of B2B marketers use infographics in email campaigns weekly
- LinkedIn posts with infographics receive 2x more comments than average posts in 2023
- 82% of consumers report being convinced to buy via infographics per a 2023 Visual Content Marketing study
- Pinterest infographic pins have a 21% higher save rate than other visuals in 2023
- 60% of educators incorporate infographics in lesson plans according to EdTech Magazine 2023 survey
- Twitter (X) threads with infographics average 4.5x more retweets per Socialinsider 2023 data
- 55% of nonprofits use infographics for fundraising with 30% higher donation rates
- Instagram Reels featuring infographics boosted reach by 25% in 2023 per Hootsuite
- 92% of Fortune 500 companies published at least one infographic in 2023
- Email open rates increase by 42% when infographics are included per Campaign Monitor 2023
- 68% of bloggers embed infographics in posts monthly per Orbit Media 2023 study
- YouTube thumbnails designed as mini-infographics lift click-through rates by 34%
- 47% of HR teams use infographics for employee training materials in 2023
- Facebook video posts with infographic overlays see 2.8x shares per Socialbakers 2023
- 76% of journalists prefer infographics as sources for stories per a 2023 PR study
- TikTok educational infographics averaged 1.2 million views per viral post in 2023
- 51% of small businesses use infographics on their websites per Wix 2023 survey
- Reddit threads with infographics receive 3.2x upvotes average per 2023 analysis
- 37% of consumers ignore ads without visuals like infographics per 2023 EyeQuant study
- Blogs with infographics get 12% more inbound links on average per 2023 Ahrefs analysis
- 70% of B2C marketers prioritize infographics for holiday campaigns per 2023 eMarketer
- Snapchat Stories with infographics have 18% higher completion rates
- 64% of healthcare providers use infographics for patient education in 2023
- YouTube Shorts infographics average 2x view duration vs plain text overlays
- 79% of real estate agents embed infographics in listings for 15% faster sales
- Tumblr posts with infographics tagged #infographic get 5x notes average
- 42% of government agencies publish monthly infographics for public comms
- Slack channels with infographic updates see 30% higher engagement
- 88% of top TED talks incorporate infographic-style slides per 2023 analysis
- Webinar attendance rises 19% with pre-event infographic teasers
- 59% of fashion brands use infographics for trend reports quarterly
- Discord servers sharing infographics retain 22% more members monthly
- 66% of travel bloggers rely on infographics for itinerary shares
- Mastodon toots with infographics gain 4x boosts per fediverse study 2023
Usage Statistics Interpretation
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