Soaring past 6.5 million units produced in 2023, Indonesia's motorcycle industry is not just a market but a colossal economic engine, driven overwhelmingly by automatic scooters and dominated by a few key players on the island of Java.
Key Takeaways
- In 2023, Indonesia's motorcycle production reached 6,512,430 units, a 4.8% increase from 2022, with automatic scooters accounting for 68.3% of total output
- Honda Motorcycle produced 4,234,567 units in Indonesia in 2023, representing 65.1% of national production, primarily from its Karawang plant
- Yamaha Indonesia manufactured 1,456,789 scooters in 2023, up 7.2% YoY, focusing on NMAX and Aerox models at its Jakarta facility
- Indonesia's motorcycle sales volume in 2023 totaled 5,456,789 units, down 5.4% from 2022 peak, dominated by scooters at 74%
- Honda sold 3,456,789 units in Indonesia 2023, capturing 63.4% market share
- Yamaha Indonesia wholesales reached 1,234,567 units in 2023, with NMAX leading at 456,789 units
- Honda market leadership: 64.2% share with 3.5M units 2023
- Yamaha held 22.6% market share in 2023, selling 1.23M units
- Suzuki's market share slipped to 6.3% in 2023 from 7.1% in 2022
- 65% of Indonesian households own at least one motorcycle, averaging 1.2 per household in urban areas 2023
- Average daily motorcycle usage: 45 km in Jakarta traffic 2023 survey
- 78% of consumers prefer scooters for fuel efficiency, per 2023 AHM survey of 10,000 riders
- Indonesia exported 1,234,567 motorcycles in 2023, valued at $1.2B, mainly to Vietnam and Philippines
- Honda exports from Indonesia: 789,012 units in 2023, 64% of national total
- Yamaha Indonesia exports grew 15% to 345,678 units in 2023
Indonesia's motorcycle industry grew production in 2023 while sales declined from the previous year.
Consumer and Usage Patterns
165% of Indonesian households own at least one motorcycle, averaging 1.2 per household in urban areas 2023
Verified2Average daily motorcycle usage: 45 km in Jakarta traffic 2023 survey
Verified378% of consumers prefer scooters for fuel efficiency, per 2023 AHM survey of 10,000 riders
Verified4Male ownership: 62%, female 38% in 2023 national data, shifting from 70-30 in 2018
Directional5Age group 18-35: 55% of new buyers in 2023
Single source6Urban riders commute avg 25km daily, rural 40km for work 2023
Verified792% cite affordability as top purchase factor, 2023 Yamaha poll of 5,000
Verified8Helmet usage rate: 85% in cities, 65% rural 2023 police data
Verified9Brand loyalty: 68% repurchase same brand, Honda highest at 75% 2023
Directional10Fuel type preference: 98% petrol, 1.2% electric 2023
Single source11Average ownership duration: 4.2 years before replacement 2023
Verified12Online purchase intent: 45% millennials 2023 e-commerce survey
Verified13Maintenance frequency: monthly for 62% urban users 2023
Verified14Accident involvement: 15% riders yearly, avg repair cost Rp2.5M 2023
Directional15Color preference: black 32%, red 25%, white 18% 2023 sales data
Single source16Income group <Rp5M/month: 72% market, prefer <Rp20M bikes 2023
Verified17Women prefer scooters 92%, men 55% scooters vs manual 2023
Verified18Delivery service riders: 28% of Jakarta motorcycles used daily 2023
Verified19Eco-conscious buyers: 12% prioritize low emissions 2023
Directional20Modification rate: 41% owners mod exhaust/suspension 2023
Single source21Peak buying season: Oct-Dec 65% annual sales 2023
Verified22Student ownership: 22% of 15-24 age group 2023
Verified23Traffic share: motorcycles 82% of vehicles in Jakarta 2023
Verified24Insurance uptake: 28% of owners insured 2023
Directional25App-based ride usage vs personal: 35% urban prefer personal 2023
Single source26Average mileage per year: 12,500 km per motorcycle 2023
Verified27Family use: 48% used for 2+ passengers daily 2023 rural survey
Verified28Tech features demand: ABS 18%, digital dash 42% in new buys 2023
Verified29Q1 2024 buyer sentiment: 67% positive on economy aiding sales
Directional30Night riding prevalence: 22% daily commuters 2023 safety study
Single source31Motorcycle taxi riders avg age 28, 95% male 2023
VerifiedConsumer and Usage Patterns Interpretation
The Indonesian streets roar with the pragmatic spirit of two wheels, where nearly every household’s budget and commute is heroically entrusted to a fuel-sipping scooter, driven largely by young men but increasingly by women, all navigating a love affair with affordability that is only briefly interrupted by monthly maintenance, the occasional costly accident, and the eternal hope that this year’s reliable black or red machine will last another four years before its inevitable, brand-loyal replacement.
Exports, Imports, and Economic Impact
1Indonesia exported 1,234,567 motorcycles in 2023, valued at $1.2B, mainly to Vietnam and Philippines
Verified2Honda exports from Indonesia: 789,012 units in 2023, 64% of national total
Verified3Yamaha Indonesia exports grew 15% to 345,678 units in 2023
Verified4Motorcycle export value: Rp18.5 trillion in 2023, contributing 2.1% to auto sector GDP
Directional5Top export destination Vietnam: 456,789 units from Indonesia 2023
Single source6CKD exports: 567,890 kits valued $450M in 2023
Verified7Import of motorcycles: only 67,890 units CBU in 2023, luxury segment
Verified8Industry contribution to GDP: 4.8% of manufacturing, $15B total 2023
Verified9Employment: 1.2 million direct jobs in motorcycle sector 2023
Directional10Yamaha export to ASEAN: 70% of its 345k units 2023
Single source11Tax revenue from sector: Rp45 trillion in 2023
Verified12Philippines imports from ID: 234,567 units 2023
Verified13EV motorcycle exports: 12,345 units 2023, nascent
Verified14Investment inflow: $2.3B FDI in motorcycle manufacturing 2023
Directional15Spare parts exports: $800M value 2023, 45% to exports markets
Single source16Thailand as export dest: 123,456 units 2023
Verified17Economic multiplier effect: 1:3 jobs per direct manufacturing job 2023 study
Verified18Import tariffs on CBU bikes: 50% effective rate 2023, protecting local
Verified19Honda's export revenue: Rp12 trillion 2023
Directional20National trade balance surplus in motorcycles: $1.1B 2023
Single source21Africa exports emerging: 45,678 units 2023
Verified22Local content requirement: 80% for exports eligibility 2023
Verified23Dealer exports contribution: 15% volume via franchise abroad 2023
Verified24Q1 2024 exports: 345,678 units, up 22% YoY
Directional25Suzuki exports: 78,901 units 2023 to 12 countries
Single source26Tourism impact: 5% GDP boost from visitor rentals 2023 Bali data
Verified27Carbon emission savings vs cars: 2.5M tons CO2 reduced 2023
Verified28R&D spend: 1.2% of revenue, $180M total industry 2023
Verified29Middle East exports: 34,567 units 2023 growth market
Directional30Import of components: $3.2B 2023, 60% from Japan/Thailand
Single sourceExports, Imports, and Economic Impact Interpretation
Indonesia's motorcycle industry, humming like a well-tuned engine, delivered a commanding performance in 2023 by exporting over 1.2 million units for a $1.2 billion trade surplus, proving it's a powerhouse on two wheels that fuels 4.8% of the nation's manufacturing GDP and keeps 1.2 million citizens employed while its bikes conquer Southeast Asian roads.
Market Share and Brands
1Honda market leadership: 64.2% share with 3.5M units 2023
Verified2Yamaha held 22.6% market share in 2023, selling 1.23M units
Verified3Suzuki's market share slipped to 6.3% in 2023 from 7.1% in 2022
Verified4Honda Beat commanded 22.6% segment share in low-cc 2023
Directional5Yamaha NMAX scooter share: 18.4% in premium scooter segment 2023
Single source6Automatic transmission share: 73.2% of total market in 2023
Verified7Scooter category share: 74.1% of sales volume 2023
Verified8Yamaha overall brand share rose to 23.1% in Q1 2024
Verified9Suzuki Address share in underbone: 12.5% 2023
Directional10Kawasaki's niche sport bike share: 1.2% total market 2023
Single source11Chinese brands combined share: 3.8% in 2023, led by United Motor
Verified12Honda in Jakarta: 68% local share 2023
Verified13Yamaha Mio family share: 15.2% low-end scooter 2023
Verified14Electric motorcycle brands: Gesits 45% EV share 2023
Directional15Cub segment share decline to 16.3% in 2023
Single source16Premium scooter (>150cc) share: 8.7% 2023
Verified17Honda Vario series: 21.4% mid-scooter share 2023
Verified18Regional brand shares: Java 55%, Sumatra 18% 2023
Verified19Aftermarket parts market share by Honda genuine: 62% 2023
Directional20Yamaha Aerox: 14.6% sporty scooter share 2023
Single source21Suzuki Burgman share in maxi-scooter: 9.2% 2023
Verified22Import brand share: 2.1% total 2023, mainly high-end
Verified23Dealer brand loyalty: Honda 71% repeat buyers 2023
Verified24Underbone share by Suzuki: 28% segment 2023
Directional25Q4 2023 brand shares stable, Honda 64%, Yamaha 23%
Single source26EV startups share growth to 0.6% 2023
Verified27Honda Scoopy: 19.8% entry scooter share 2023
Verified28Yamaha Exciter: 32% underbone sport share 2023
VerifiedMarket Share and Brands Interpretation
While Honda absolutely dominates Indonesia's two-wheeler landscape like a benevolent monarch, Yamaha tenaciously carves out its own profitable kingdom, proving that even in a scooter-saturated empire where automatic reigns supreme, there is still lucrative room for a dedicated and clever court.
Production Statistics
1In 2023, Indonesia's motorcycle production reached 6,512,430 units, a 4.8% increase from 2022, with automatic scooters accounting for 68.3% of total output
Verified2Honda Motorcycle produced 4,234,567 units in Indonesia in 2023, representing 65.1% of national production, primarily from its Karawang plant
Verified3Yamaha Indonesia manufactured 1,456,789 scooters in 2023, up 7.2% YoY, focusing on NMAX and Aerox models at its Jakarta facility
Verified4In Q4 2023, total motorcycle production in Indonesia hit 1,789,234 units, driven by festive season demand preparation
Directional5Suzuki Indonesia produced 345,678 units in 2023, with 55% being underbone models like Address series
Single source6Total capacity utilization in Indonesian motorcycle plants reached 78.5% in 2023, producing 6.5 million units against 8.3 million capacity
Verified7In 2022, Indonesia produced 6,217,890 motorcycles, with electric variants at only 12,345 units or 0.2%
Verified8PT Astra Honda Motor's Sunter plant output was 2,345,678 units in 2023, specializing in cub motorcycles
Verified9Yamaha's new Karawang plant produced 567,890 units in its first year 2023, focusing on premium scooters
Directional10Indonesian motorcycle production dipped 2.1% in Jan 2024 to 456,789 units due to supply chain issues
Single source11In 2023, 72.4% of production was automatic transmission motorcycles, totaling 4,715,234 units
Verified12Kawasaki produced 123,456 units in Indonesia 2023, mainly Ninja series sport bikes
Verified13Total motorcycle engine production in Indonesia was 7,234,567 units in 2023, including CKD components
Verified14In H1 2023, production of 110cc motorcycles reached 2,345,678 units, dominant segment
Directional15Bajaj Auto's Indonesian plant output was 89,012 units in 2023, entry-level models
Single source162023 saw 1,234,567 units of scooter production from Honda alone
Verified17Yamaha's manual motorcycle production fell 3.5% to 678,901 units in 2023
Verified18Total production facilities in Indonesia: 15 major plants producing 6.5M units in 2023
Verified19Electric motorcycle production surged 150% to 45,678 units in 2023
Directional20Q3 2023 production: 1,567,890 units, up 6.2% QoQ
Single source21PT Penta Jaya Motor (Suzuki) output: 234,567 AT scooters in 2023
Verified222023 national production growth led by Java island at 82% of total 5.3M units
Verified23Honda's Kelapa Gading plant: 1,123,456 units in 2023
Verified24Import CKD kit assembly produced 789,012 units equivalent in 2023
Directional25Underbone motorcycle production: 1,890,123 units in 2023, 29% of total
Single source26Sport motorcycle production minimal at 67,890 units in 2023
Verified272023 production per capita: 23.4 motorcycles per 1,000 people
Verified28New entrants like TVS produced 34,567 units in debut year 2023
Verified29Cumulative production Jan-Mar 2024: 1,456,789 units
Directional30Female-oriented scooter production rose 12% to 2,345,678 units in 2023
Single sourceProduction Statistics Interpretation
Indonesia's motorcycle industry in 2023 was a symphony of internal combustion, where Honda's commanding 65% market share conducted an orchestra of automatic scooters, all while a barely audible but rapidly growing electric section waits for its cue to disrupt the entire performance.
Sales and Registration
1Indonesia's motorcycle sales volume in 2023 totaled 5,456,789 units, down 5.4% from 2022 peak, dominated by scooters at 74%
Verified2Honda sold 3,456,789 units in Indonesia 2023, capturing 63.4% market share
Verified3Yamaha Indonesia wholesales reached 1,234,567 units in 2023, with NMAX leading at 456,789 units
Verified4Q1 2024 motorcycle sales: 1,678,901 units, up 12.3% YoY post-election stability
Directional5Suzuki retail sales 345,678 units in 2023, Address 110 topping charts
Single source6Total motorcycle registrations in Indonesia 2023: 5,123,456 new units
Verified72022 sales peaked at 5,770,123 units, highest ever recorded
Verified8Jakarta province sales: 678,901 units in 2023, 12.5% of national total
Verified9Automatic scooter sales: 4,012,345 units in 2023, 73.5% of market
Directional10Yamaha retail sales grew 2.1% to 1,123,456 units in 2023
Single source11Jan 2024 wholesales: 567,890 units, highest monthly since Oct 2023
Verified12Cub motorcycle sales declined 15% to 890,123 units in 2023
Verified13East Java sales: 789,012 units in 2023, driven by rural demand
Verified14Electric motorcycle sales: 23,456 units in 2023, up 89% but <0.5% share
Directional15Dealer network sales contribution: 95% of total 5.4M units in 2023
Single source16Premium segment (>Rp50M) sales: 45,678 units in 2023
Verified17Honda Beat model sold 1,234,567 units in 2023, bestseller
Verified18Used motorcycle sales volume: 2.3M units in 2023
Verified19Q4 2023 sales surge: 1,789,012 units, 35% of annual total
Directional20Central Java registrations: 456,789 new units 2023
Single source21Scoopy sales by Honda: 678,901 units 2023, top female choice
Verified22Financing penetration in sales: 62% of 5.4M units financed in 2023
Verified23Rural area sales: 3.2M units or 59% national in 2023
Verified24Yamaha Mio series: 890,123 units sold 2023
Directional25Feb 2024 sales: 523,456 units, down 8% MoM
Single source26Honda PCX sales: 234,567 premium units 2023
Verified27Total two-wheeler sales including exports: 6.1M units 2023
Verified28Underbone sales: 1.1M units 2023
VerifiedSales and Registration Interpretation
Despite the overall market cooling slightly from its 2022 high, Honda continues to rule the two-wheeler roost with an iron grip, while the entire nation collectively confirms it would much rather just scoot.
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