GITNUXREPORT 2026

India Beer Industry Statistics

India's beer industry is thriving with strong production growth and rising premium consumption.

Rajesh Patel

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Key Statistics

Statistic 1

In 2023, per capita beer consumption in India was 3.2 liters, up 7% from 2022.

Statistic 2

Total beer consumption volume in India reached 4.1 billion liters in FY2023.

Statistic 3

Urban India accounted for 65% of beer consumption in 2023, totaling 2.67 billion liters.

Statistic 4

Beer consumption in Maharashtra was 1.2 billion liters in 2023.

Statistic 5

Off-trade beer consumption grew 12% to 2.8 billion liters in FY2023.

Statistic 6

Per capita beer consumption in Goa was 45 liters in 2023, highest nationally.

Statistic 7

On-trade beer sales volume was 1.3 billion liters in 2023, recovering post-COVID.

Statistic 8

Youth aged 25-34 consumed 42% of total beer in India in 2023.

Statistic 9

Beer consumption during IPL 2023 events spiked 25% to 150 million liters.

Statistic 10

Karnataka beer consumption reached 950 million liters in FY2023.

Statistic 11

Non-alcoholic beer consumption tripled to 50 million liters in 2023.

Statistic 12

Average monthly beer consumption per adult male in metros was 8 liters in 2023.

Statistic 13

Beer consumption in tier-2 cities grew 18% to 800 million liters in 2023.

Statistic 14

Festive season beer sales in Diwali 2023 were 400 million liters.

Statistic 15

Women beer consumption share rose to 15% or 615 million liters in 2023.

Statistic 16

Andhra Pradesh beer intake was 500 million liters in 2023.

Statistic 17

Craft beer consumption surged 30% to 120 million liters in urban India 2023.

Statistic 18

Beer consumption per pub in Delhi averaged 2.5 million liters annually in 2023.

Statistic 19

Total beer volume sold via e-commerce grew 40% to 200 million liters in 2023.

Statistic 20

Rajasthan's beer consumption hit 300 million liters post-policy liberalization in 2023.

Statistic 21

Summer season (Apr-Jun 2023) beer consumption was 1.2 billion liters.

Statistic 22

Premium beer consumption share reached 28% or 1.15 billion liters in FY2023.

Statistic 23

Telangana beer consumption was 450 million liters in 2023.

Statistic 24

Beer consumption growth in East India was 11% to 650 million liters in 2023.

Statistic 25

Average beer consumption at weddings was 5 liters per 100 guests in 2023.

Statistic 26

Uttar Pradesh beer consumption rose to 400 million liters in 2023.

Statistic 27

Low-calorie beer consumption doubled to 100 million liters in metros 2023.

Statistic 28

Kingfisher brand held 52% market share in India beer industry in 2023.

Statistic 29

United Breweries commanded 55% volume market share in FY2023.

Statistic 30

Heineken India captured 22% value market share in premium segment 2023.

Statistic 31

Budweiser (AB InBev) had 12% share in strong beer category in 2023.

Statistic 32

Carlsberg India's market share grew to 8% in North India by 2023.

Statistic 33

Bira 91 held 25% of craft beer market share in 2023.

Statistic 34

Haywards 5000 dominated strong beer with 18% share in 2023.

Statistic 35

Tuborg brand's market share in cans was 15% in urban markets 2023.

Statistic 36

Royal Challenge beer had 10% share in Maharashtra in FY2023.

Statistic 37

Miller brand captured 5% premium import share in 2023.

Statistic 38

Knockout beer from United Spirits held 14% in economy segment 2023.

Statistic 39

Hoegaarden wheat beer had 30% share in flavored beer category 2023.

Statistic 40

Godfather beer market share was 9% in South India 2023.

Statistic 41

Corona Extra held 20% imported beer share in metros 2023.

Statistic 42

Kingfisher Strong's national share was 28% in 2023.

Statistic 43

Arbor Brewing Company had 8% craft share in Bangalore 2023.

Statistic 44

London Pilsner from United Breweries had 7% in East India 2023.

Statistic 45

Simba Strong beer captured 6% in tier-2 markets 2023.

Statistic 46

White Owl premium had 4% share in Goa 2023.

Statistic 47

8PM Gold beer held 11% economy strong beer share 2023.

Statistic 48

Stella Artois had 18% super-premium share in 2023.

Statistic 49

Indus Pride from AB InBev had 5% regional share in Karnataka 2023.

Statistic 50

Craft brands like Toit held 12% Bangalore microbrew share 2023.

Statistic 51

Kalyani Black Label had 13% strong beer share in West Bengal 2023.

Statistic 52

Asahi brand entered with 2% share in premium imports 2023.

Statistic 53

Bullfrog craft beer had 10% Mumbai share 2023.

Statistic 54

Kings beer from Ravi Kumar Distilleries held 3% South share 2023.

Statistic 55

Total craft beer brands numbered 450 with 5% combined market share in 2023.

Statistic 56

Premium beer market share expanded from 20% to 28% between 2020-2023.

Statistic 57

India's beer market revenue reached INR 85,000 crore in FY2023.

Statistic 58

Beer segment contributed 12% to India's overall alcoholic beverages revenue of INR 7.5 lakh crore in 2023.

Statistic 59

Organized beer market size was INR 45,000 crore in FY2023.

Statistic 60

India beer market CAGR projected at 9.5% from 2023-2028, reaching INR 1.2 lakh crore by 2028.

Statistic 61

Premium beer revenue grew 20% to INR 25,000 crore in 2023.

Statistic 62

Total beer sales value in Maharashtra was INR 22,000 crore in FY2023.

Statistic 63

Excise revenue from beer in India was INR 35,000 crore in FY2023.

Statistic 64

Craft beer market revenue hit INR 1,500 crore in 2023.

Statistic 65

On-trade beer revenue share was 35% or INR 30,000 crore in 2023.

Statistic 66

Karnataka beer market valued at INR 18,000 crore in FY2023.

Statistic 67

India beer market volume-value ratio improved to 1:20 in 2023.

Statistic 68

E-commerce beer sales revenue grew 45% to INR 4,000 crore in 2023.

Statistic 69

Andhra Pradesh beer revenue was INR 10,500 crore in 2023.

Statistic 70

Strong beer segment revenue dominated at INR 55,000 crore in FY2023.

Statistic 71

GST collections from beer sales reached INR 12,000 crore in FY2023.

Statistic 72

Goa beer market size was INR 5,200 crore, highest per capita in 2023.

Statistic 73

Non-alcoholic beer revenue tripled to INR 800 crore in 2023.

Statistic 74

Tier-2 cities beer market expanded to INR 15,000 crore in 2023.

Statistic 75

United Breweries revenue from beer was INR 38,000 crore in FY2023.

Statistic 76

Premiumization drove 25% revenue growth in beer market to INR 28,000 crore segment in 2023.

Statistic 77

Rajasthan beer revenue post-liberalization hit INR 6,000 crore in 2023.

Statistic 78

Beer packaging revenue market was INR 8,000 crore in 2023.

Statistic 79

East India beer market valued at INR 12,000 crore in FY2023.

Statistic 80

Microbrewery revenue share rose to 3% or INR 2,500 crore in 2023.

Statistic 81

Telangana beer revenue was INR 9,500 crore in 2023.

Statistic 82

Festive beer sales revenue peaked at INR 18,000 crore during 2023 holidays.

Statistic 83

Uttar Pradesh beer market revenue grew to INR 8,000 crore in FY2023.

Statistic 84

Can packaging beer revenue segment was INR 20,000 crore in 2023.

Statistic 85

United Spirits beer revenue contribution was INR 22,000 crore in FY2023.

Statistic 86

In FY2023, India's beer production volume reached 4.32 billion liters, reflecting a CAGR of 8.2% from FY2018.

Statistic 87

Beer production in Maharashtra accounted for 28% of India's total output in 2022, totaling approximately 1.15 billion liters.

Statistic 88

The installed capacity for beer production in India stood at 12.5 billion liters per annum as of 2023.

Statistic 89

In 2023, craft beer production in India grew by 25% year-on-year, reaching 150 million liters.

Statistic 90

United Breweries Limited produced 1.82 billion liters of beer in FY2023, dominating the production landscape.

Statistic 91

Beer production in Andhra Pradesh surged 15% in 2022 to 450 million liters due to new brewery expansions.

Statistic 92

India's malt-based beer production was 3.8 billion liters in 2023, comprising 88% of total beer output.

Statistic 93

New brewery licenses issued in India increased by 18% in 2023, totaling 42 new facilities.

Statistic 94

Rice-based beer production in South India reached 650 million liters in FY2023.

Statistic 95

Total beer production capacity utilization in India averaged 65% in 2023.

Statistic 96

In 2022, Karnataka's beer production hit 820 million liters, up 10% from previous year.

Statistic 97

India's premium beer production grew 22% in 2023 to 1.1 billion liters.

Statistic 98

Over 300 microbreweries contributed 2% to national beer production in 2023, equating to 86 million liters.

Statistic 99

Beer production in Uttar Pradesh reached 350 million liters in 2023, boosted by policy changes.

Statistic 100

National beer production per capita capacity was 3.2 liters in 2023.

Statistic 101

In FY2022, total beer output from top 5 states was 3.1 billion liters.

Statistic 102

Low-alcohol beer production doubled to 200 million liters in India by 2023.

Statistic 103

Brewery expansions added 1.2 billion liters to India's capacity in 2023.

Statistic 104

Telangana's beer production was 420 million liters in 2023, with 12% growth.

Statistic 105

India's strong beer production segment was 2.9 billion liters in FY2023.

Statistic 106

In 2023, imported malt usage for beer production rose 15% to 500,000 tons.

Statistic 107

Gujarat's nascent beer production started at 50 million liters post-2023 policy shift.

Statistic 108

Annual beer production growth rate in East India was 9.5% in 2023.

Statistic 109

India's total beer cans produced reached 1.5 billion units in 2023.

Statistic 110

Microbrewery production in Mumbai alone was 25 million liters in 2023.

Statistic 111

National average daily beer production was 11.8 million liters in 2023.

Statistic 112

Premium craft beer production in Goa hit 80 million liters in 2023.

Statistic 113

Beer production from women-led breweries was 15 million liters in 2023.

Statistic 114

India's beer production exports preparation capacity grew 20% to 300 million liters in 2023.

Statistic 115

Per brewery average production was 45 million liters annually in India 2023.

Statistic 116

Craft beer market expected to grow at 28% CAGR to 2030, driven by 500+ brands.

Statistic 117

Premium beer segment projected to reach 40% market share by 2028.

Statistic 118

Non-alcoholic beer market to grow at 15% CAGR to INR 2,500 crore by 2028.

Statistic 119

E-commerce beer sales projected to hit 15% of total by 2027.

Statistic 120

Microbreweries expected to reach 1,000 units by 2025 from 350 in 2023.

Statistic 121

RTD beer cocktails market to expand at 25% CAGR post-2023.

Statistic 122

Sustainable packaging adoption in beer to rise 50% by 2027.

Statistic 123

Health-focused low-carb beers to capture 10% share by 2028.

Statistic 124

Women consumers projected to drive 25% growth in beer sales by 2027.

Statistic 125

Tier-2/3 city penetration to boost market by 30% to 2030.

Statistic 126

Can packaging share to reach 45% from 30% by 2028.

Statistic 127

Import duties rationalization to grow imports 20% annually till 2027.

Statistic 128

Flavored beer variants to hit 15% market share by 2026.

Statistic 129

AI-driven demand forecasting to optimize 20% inventory by 2025.

Statistic 130

Zero-alcohol beer CAGR at 22% projected to 2030.

Statistic 131

Direct-to-consumer sales via apps to grow 50% yearly to 2028.

Statistic 132

Organic/local malt sourcing to rise to 40% by 2030 from 10%.

Statistic 133

Experiential marketing via taprooms to drive 15% sales growth by 2027.

Statistic 134

Electric brewery operations to cover 25% capacity by 2030.

Statistic 135

Subscription beer models to capture 5% market by 2026.

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Forging a formidable 4.32-billion-liter titan of production, India's beer industry is bubbling with unprecedented growth, as seen in a landscape where craft beer volumes surged by 25%, women-led consumption rose to 615 million liters, and premium offerings now command a INR 25,000 crore market.

Key Takeaways

  • In FY2023, India's beer production volume reached 4.32 billion liters, reflecting a CAGR of 8.2% from FY2018.
  • Beer production in Maharashtra accounted for 28% of India's total output in 2022, totaling approximately 1.15 billion liters.
  • The installed capacity for beer production in India stood at 12.5 billion liters per annum as of 2023.
  • In 2023, per capita beer consumption in India was 3.2 liters, up 7% from 2022.
  • Total beer consumption volume in India reached 4.1 billion liters in FY2023.
  • Urban India accounted for 65% of beer consumption in 2023, totaling 2.67 billion liters.
  • India's beer market revenue reached INR 85,000 crore in FY2023.
  • Beer segment contributed 12% to India's overall alcoholic beverages revenue of INR 7.5 lakh crore in 2023.
  • Organized beer market size was INR 45,000 crore in FY2023.
  • Kingfisher brand held 52% market share in India beer industry in 2023.
  • United Breweries commanded 55% volume market share in FY2023.
  • Heineken India captured 22% value market share in premium segment 2023.
  • Craft beer market expected to grow at 28% CAGR to 2030, driven by 500+ brands.
  • Premium beer segment projected to reach 40% market share by 2028.
  • Non-alcoholic beer market to grow at 15% CAGR to INR 2,500 crore by 2028.

India's beer industry is thriving with strong production growth and rising premium consumption.

Consumption Statistics

  • In 2023, per capita beer consumption in India was 3.2 liters, up 7% from 2022.
  • Total beer consumption volume in India reached 4.1 billion liters in FY2023.
  • Urban India accounted for 65% of beer consumption in 2023, totaling 2.67 billion liters.
  • Beer consumption in Maharashtra was 1.2 billion liters in 2023.
  • Off-trade beer consumption grew 12% to 2.8 billion liters in FY2023.
  • Per capita beer consumption in Goa was 45 liters in 2023, highest nationally.
  • On-trade beer sales volume was 1.3 billion liters in 2023, recovering post-COVID.
  • Youth aged 25-34 consumed 42% of total beer in India in 2023.
  • Beer consumption during IPL 2023 events spiked 25% to 150 million liters.
  • Karnataka beer consumption reached 950 million liters in FY2023.
  • Non-alcoholic beer consumption tripled to 50 million liters in 2023.
  • Average monthly beer consumption per adult male in metros was 8 liters in 2023.
  • Beer consumption in tier-2 cities grew 18% to 800 million liters in 2023.
  • Festive season beer sales in Diwali 2023 were 400 million liters.
  • Women beer consumption share rose to 15% or 615 million liters in 2023.
  • Andhra Pradesh beer intake was 500 million liters in 2023.
  • Craft beer consumption surged 30% to 120 million liters in urban India 2023.
  • Beer consumption per pub in Delhi averaged 2.5 million liters annually in 2023.
  • Total beer volume sold via e-commerce grew 40% to 200 million liters in 2023.
  • Rajasthan's beer consumption hit 300 million liters post-policy liberalization in 2023.
  • Summer season (Apr-Jun 2023) beer consumption was 1.2 billion liters.
  • Premium beer consumption share reached 28% or 1.15 billion liters in FY2023.
  • Telangana beer consumption was 450 million liters in 2023.
  • Beer consumption growth in East India was 11% to 650 million liters in 2023.
  • Average beer consumption at weddings was 5 liters per 100 guests in 2023.
  • Uttar Pradesh beer consumption rose to 400 million liters in 2023.
  • Low-calorie beer consumption doubled to 100 million liters in metros 2023.

Consumption Statistics Interpretation

India’s beer market is a lively parade where urban millennials lead the charge, premium and non-alcoholic options are gaining a frothy following, and every major event from the IPL to Diwali proves that nothing washes down a celebration quite like a cold pint.

Market Share and Brands

  • Kingfisher brand held 52% market share in India beer industry in 2023.
  • United Breweries commanded 55% volume market share in FY2023.
  • Heineken India captured 22% value market share in premium segment 2023.
  • Budweiser (AB InBev) had 12% share in strong beer category in 2023.
  • Carlsberg India's market share grew to 8% in North India by 2023.
  • Bira 91 held 25% of craft beer market share in 2023.
  • Haywards 5000 dominated strong beer with 18% share in 2023.
  • Tuborg brand's market share in cans was 15% in urban markets 2023.
  • Royal Challenge beer had 10% share in Maharashtra in FY2023.
  • Miller brand captured 5% premium import share in 2023.
  • Knockout beer from United Spirits held 14% in economy segment 2023.
  • Hoegaarden wheat beer had 30% share in flavored beer category 2023.
  • Godfather beer market share was 9% in South India 2023.
  • Corona Extra held 20% imported beer share in metros 2023.
  • Kingfisher Strong's national share was 28% in 2023.
  • Arbor Brewing Company had 8% craft share in Bangalore 2023.
  • London Pilsner from United Breweries had 7% in East India 2023.
  • Simba Strong beer captured 6% in tier-2 markets 2023.
  • White Owl premium had 4% share in Goa 2023.
  • 8PM Gold beer held 11% economy strong beer share 2023.
  • Stella Artois had 18% super-premium share in 2023.
  • Indus Pride from AB InBev had 5% regional share in Karnataka 2023.
  • Craft brands like Toit held 12% Bangalore microbrew share 2023.
  • Kalyani Black Label had 13% strong beer share in West Bengal 2023.
  • Asahi brand entered with 2% share in premium imports 2023.
  • Bullfrog craft beer had 10% Mumbai share 2023.
  • Kings beer from Ravi Kumar Distilleries held 3% South share 2023.
  • Total craft beer brands numbered 450 with 5% combined market share in 2023.
  • Premium beer market share expanded from 20% to 28% between 2020-2023.

Market Share and Brands Interpretation

India's beer market is a brilliantly fragmented kingdom where Kingfisher rules the volume with an iron fist, Heineken sips elegantly from the premium chalice, and a feisty army of craft upstarts is patiently brewing a revolution in every corner.

Market Size and Revenue

  • India's beer market revenue reached INR 85,000 crore in FY2023.
  • Beer segment contributed 12% to India's overall alcoholic beverages revenue of INR 7.5 lakh crore in 2023.
  • Organized beer market size was INR 45,000 crore in FY2023.
  • India beer market CAGR projected at 9.5% from 2023-2028, reaching INR 1.2 lakh crore by 2028.
  • Premium beer revenue grew 20% to INR 25,000 crore in 2023.
  • Total beer sales value in Maharashtra was INR 22,000 crore in FY2023.
  • Excise revenue from beer in India was INR 35,000 crore in FY2023.
  • Craft beer market revenue hit INR 1,500 crore in 2023.
  • On-trade beer revenue share was 35% or INR 30,000 crore in 2023.
  • Karnataka beer market valued at INR 18,000 crore in FY2023.
  • India beer market volume-value ratio improved to 1:20 in 2023.
  • E-commerce beer sales revenue grew 45% to INR 4,000 crore in 2023.
  • Andhra Pradesh beer revenue was INR 10,500 crore in 2023.
  • Strong beer segment revenue dominated at INR 55,000 crore in FY2023.
  • GST collections from beer sales reached INR 12,000 crore in FY2023.
  • Goa beer market size was INR 5,200 crore, highest per capita in 2023.
  • Non-alcoholic beer revenue tripled to INR 800 crore in 2023.
  • Tier-2 cities beer market expanded to INR 15,000 crore in 2023.
  • United Breweries revenue from beer was INR 38,000 crore in FY2023.
  • Premiumization drove 25% revenue growth in beer market to INR 28,000 crore segment in 2023.
  • Rajasthan beer revenue post-liberalization hit INR 6,000 crore in 2023.
  • Beer packaging revenue market was INR 8,000 crore in 2023.
  • East India beer market valued at INR 12,000 crore in FY2023.
  • Microbrewery revenue share rose to 3% or INR 2,500 crore in 2023.
  • Telangana beer revenue was INR 9,500 crore in 2023.
  • Festive beer sales revenue peaked at INR 18,000 crore during 2023 holidays.
  • Uttar Pradesh beer market revenue grew to INR 8,000 crore in FY2023.
  • Can packaging beer revenue segment was INR 20,000 crore in 2023.
  • United Spirits beer revenue contribution was INR 22,000 crore in FY2023.

Market Size and Revenue Interpretation

The frothy tide of India's beer market, swelling to an INR 85,000 crore wave in 2023, reveals a nation whose thirst is increasingly sophisticated, with premium and craft suds driving growth while a significant portion of that revenue is promptly poured back into government coffers.

Production Statistics

  • In FY2023, India's beer production volume reached 4.32 billion liters, reflecting a CAGR of 8.2% from FY2018.
  • Beer production in Maharashtra accounted for 28% of India's total output in 2022, totaling approximately 1.15 billion liters.
  • The installed capacity for beer production in India stood at 12.5 billion liters per annum as of 2023.
  • In 2023, craft beer production in India grew by 25% year-on-year, reaching 150 million liters.
  • United Breweries Limited produced 1.82 billion liters of beer in FY2023, dominating the production landscape.
  • Beer production in Andhra Pradesh surged 15% in 2022 to 450 million liters due to new brewery expansions.
  • India's malt-based beer production was 3.8 billion liters in 2023, comprising 88% of total beer output.
  • New brewery licenses issued in India increased by 18% in 2023, totaling 42 new facilities.
  • Rice-based beer production in South India reached 650 million liters in FY2023.
  • Total beer production capacity utilization in India averaged 65% in 2023.
  • In 2022, Karnataka's beer production hit 820 million liters, up 10% from previous year.
  • India's premium beer production grew 22% in 2023 to 1.1 billion liters.
  • Over 300 microbreweries contributed 2% to national beer production in 2023, equating to 86 million liters.
  • Beer production in Uttar Pradesh reached 350 million liters in 2023, boosted by policy changes.
  • National beer production per capita capacity was 3.2 liters in 2023.
  • In FY2022, total beer output from top 5 states was 3.1 billion liters.
  • Low-alcohol beer production doubled to 200 million liters in India by 2023.
  • Brewery expansions added 1.2 billion liters to India's capacity in 2023.
  • Telangana's beer production was 420 million liters in 2023, with 12% growth.
  • India's strong beer production segment was 2.9 billion liters in FY2023.
  • In 2023, imported malt usage for beer production rose 15% to 500,000 tons.
  • Gujarat's nascent beer production started at 50 million liters post-2023 policy shift.
  • Annual beer production growth rate in East India was 9.5% in 2023.
  • India's total beer cans produced reached 1.5 billion units in 2023.
  • Microbrewery production in Mumbai alone was 25 million liters in 2023.
  • National average daily beer production was 11.8 million liters in 2023.
  • Premium craft beer production in Goa hit 80 million liters in 2023.
  • Beer production from women-led breweries was 15 million liters in 2023.
  • India's beer production exports preparation capacity grew 20% to 300 million liters in 2023.
  • Per brewery average production was 45 million liters annually in India 2023.

Production Statistics Interpretation

While India's beer industry is fermenting with potential—evidenced by craft's frothy 25% surge and a sobering 65% capacity utilization—its national character remains firmly malty, with a single corporate giant brewing nearly half the country's output like a steadfast, if unadventurous, village elder overseeing a suddenly very lively and expanding festival.

Trends and Projections

  • Craft beer market expected to grow at 28% CAGR to 2030, driven by 500+ brands.
  • Premium beer segment projected to reach 40% market share by 2028.
  • Non-alcoholic beer market to grow at 15% CAGR to INR 2,500 crore by 2028.
  • E-commerce beer sales projected to hit 15% of total by 2027.
  • Microbreweries expected to reach 1,000 units by 2025 from 350 in 2023.
  • RTD beer cocktails market to expand at 25% CAGR post-2023.
  • Sustainable packaging adoption in beer to rise 50% by 2027.
  • Health-focused low-carb beers to capture 10% share by 2028.
  • Women consumers projected to drive 25% growth in beer sales by 2027.
  • Tier-2/3 city penetration to boost market by 30% to 2030.
  • Can packaging share to reach 45% from 30% by 2028.
  • Import duties rationalization to grow imports 20% annually till 2027.
  • Flavored beer variants to hit 15% market share by 2026.
  • AI-driven demand forecasting to optimize 20% inventory by 2025.
  • Zero-alcohol beer CAGR at 22% projected to 2030.
  • Direct-to-consumer sales via apps to grow 50% yearly to 2028.
  • Organic/local malt sourcing to rise to 40% by 2030 from 10%.
  • Experiential marketing via taprooms to drive 15% sales growth by 2027.
  • Electric brewery operations to cover 25% capacity by 2030.
  • Subscription beer models to capture 5% market by 2026.

Trends and Projections Interpretation

India's beer market is frothing with ambition, as consumers increasingly swap generic pints for craft experiences, premium tastes, and even alcohol-free options, all while delivery apps, sustainability, and a thirst from smaller cities rewrite the rules of the game.

Sources & References