Key Takeaways
- In FY2023, India's beer production volume reached 4.32 billion liters, reflecting a CAGR of 8.2% from FY2018.
- Beer production in Maharashtra accounted for 28% of India's total output in 2022, totaling approximately 1.15 billion liters.
- The installed capacity for beer production in India stood at 12.5 billion liters per annum as of 2023.
- In 2023, per capita beer consumption in India was 3.2 liters, up 7% from 2022.
- Total beer consumption volume in India reached 4.1 billion liters in FY2023.
- Urban India accounted for 65% of beer consumption in 2023, totaling 2.67 billion liters.
- India's beer market revenue reached INR 85,000 crore in FY2023.
- Beer segment contributed 12% to India's overall alcoholic beverages revenue of INR 7.5 lakh crore in 2023.
- Organized beer market size was INR 45,000 crore in FY2023.
- Kingfisher brand held 52% market share in India beer industry in 2023.
- United Breweries commanded 55% volume market share in FY2023.
- Heineken India captured 22% value market share in premium segment 2023.
- Craft beer market expected to grow at 28% CAGR to 2030, driven by 500+ brands.
- Premium beer segment projected to reach 40% market share by 2028.
- Non-alcoholic beer market to grow at 15% CAGR to INR 2,500 crore by 2028.
India's beer industry is thriving with strong production growth and rising premium consumption.
Consumption Statistics
- In 2023, per capita beer consumption in India was 3.2 liters, up 7% from 2022.
- Total beer consumption volume in India reached 4.1 billion liters in FY2023.
- Urban India accounted for 65% of beer consumption in 2023, totaling 2.67 billion liters.
- Beer consumption in Maharashtra was 1.2 billion liters in 2023.
- Off-trade beer consumption grew 12% to 2.8 billion liters in FY2023.
- Per capita beer consumption in Goa was 45 liters in 2023, highest nationally.
- On-trade beer sales volume was 1.3 billion liters in 2023, recovering post-COVID.
- Youth aged 25-34 consumed 42% of total beer in India in 2023.
- Beer consumption during IPL 2023 events spiked 25% to 150 million liters.
- Karnataka beer consumption reached 950 million liters in FY2023.
- Non-alcoholic beer consumption tripled to 50 million liters in 2023.
- Average monthly beer consumption per adult male in metros was 8 liters in 2023.
- Beer consumption in tier-2 cities grew 18% to 800 million liters in 2023.
- Festive season beer sales in Diwali 2023 were 400 million liters.
- Women beer consumption share rose to 15% or 615 million liters in 2023.
- Andhra Pradesh beer intake was 500 million liters in 2023.
- Craft beer consumption surged 30% to 120 million liters in urban India 2023.
- Beer consumption per pub in Delhi averaged 2.5 million liters annually in 2023.
- Total beer volume sold via e-commerce grew 40% to 200 million liters in 2023.
- Rajasthan's beer consumption hit 300 million liters post-policy liberalization in 2023.
- Summer season (Apr-Jun 2023) beer consumption was 1.2 billion liters.
- Premium beer consumption share reached 28% or 1.15 billion liters in FY2023.
- Telangana beer consumption was 450 million liters in 2023.
- Beer consumption growth in East India was 11% to 650 million liters in 2023.
- Average beer consumption at weddings was 5 liters per 100 guests in 2023.
- Uttar Pradesh beer consumption rose to 400 million liters in 2023.
- Low-calorie beer consumption doubled to 100 million liters in metros 2023.
Consumption Statistics Interpretation
Market Share and Brands
- Kingfisher brand held 52% market share in India beer industry in 2023.
- United Breweries commanded 55% volume market share in FY2023.
- Heineken India captured 22% value market share in premium segment 2023.
- Budweiser (AB InBev) had 12% share in strong beer category in 2023.
- Carlsberg India's market share grew to 8% in North India by 2023.
- Bira 91 held 25% of craft beer market share in 2023.
- Haywards 5000 dominated strong beer with 18% share in 2023.
- Tuborg brand's market share in cans was 15% in urban markets 2023.
- Royal Challenge beer had 10% share in Maharashtra in FY2023.
- Miller brand captured 5% premium import share in 2023.
- Knockout beer from United Spirits held 14% in economy segment 2023.
- Hoegaarden wheat beer had 30% share in flavored beer category 2023.
- Godfather beer market share was 9% in South India 2023.
- Corona Extra held 20% imported beer share in metros 2023.
- Kingfisher Strong's national share was 28% in 2023.
- Arbor Brewing Company had 8% craft share in Bangalore 2023.
- London Pilsner from United Breweries had 7% in East India 2023.
- Simba Strong beer captured 6% in tier-2 markets 2023.
- White Owl premium had 4% share in Goa 2023.
- 8PM Gold beer held 11% economy strong beer share 2023.
- Stella Artois had 18% super-premium share in 2023.
- Indus Pride from AB InBev had 5% regional share in Karnataka 2023.
- Craft brands like Toit held 12% Bangalore microbrew share 2023.
- Kalyani Black Label had 13% strong beer share in West Bengal 2023.
- Asahi brand entered with 2% share in premium imports 2023.
- Bullfrog craft beer had 10% Mumbai share 2023.
- Kings beer from Ravi Kumar Distilleries held 3% South share 2023.
- Total craft beer brands numbered 450 with 5% combined market share in 2023.
- Premium beer market share expanded from 20% to 28% between 2020-2023.
Market Share and Brands Interpretation
Market Size and Revenue
- India's beer market revenue reached INR 85,000 crore in FY2023.
- Beer segment contributed 12% to India's overall alcoholic beverages revenue of INR 7.5 lakh crore in 2023.
- Organized beer market size was INR 45,000 crore in FY2023.
- India beer market CAGR projected at 9.5% from 2023-2028, reaching INR 1.2 lakh crore by 2028.
- Premium beer revenue grew 20% to INR 25,000 crore in 2023.
- Total beer sales value in Maharashtra was INR 22,000 crore in FY2023.
- Excise revenue from beer in India was INR 35,000 crore in FY2023.
- Craft beer market revenue hit INR 1,500 crore in 2023.
- On-trade beer revenue share was 35% or INR 30,000 crore in 2023.
- Karnataka beer market valued at INR 18,000 crore in FY2023.
- India beer market volume-value ratio improved to 1:20 in 2023.
- E-commerce beer sales revenue grew 45% to INR 4,000 crore in 2023.
- Andhra Pradesh beer revenue was INR 10,500 crore in 2023.
- Strong beer segment revenue dominated at INR 55,000 crore in FY2023.
- GST collections from beer sales reached INR 12,000 crore in FY2023.
- Goa beer market size was INR 5,200 crore, highest per capita in 2023.
- Non-alcoholic beer revenue tripled to INR 800 crore in 2023.
- Tier-2 cities beer market expanded to INR 15,000 crore in 2023.
- United Breweries revenue from beer was INR 38,000 crore in FY2023.
- Premiumization drove 25% revenue growth in beer market to INR 28,000 crore segment in 2023.
- Rajasthan beer revenue post-liberalization hit INR 6,000 crore in 2023.
- Beer packaging revenue market was INR 8,000 crore in 2023.
- East India beer market valued at INR 12,000 crore in FY2023.
- Microbrewery revenue share rose to 3% or INR 2,500 crore in 2023.
- Telangana beer revenue was INR 9,500 crore in 2023.
- Festive beer sales revenue peaked at INR 18,000 crore during 2023 holidays.
- Uttar Pradesh beer market revenue grew to INR 8,000 crore in FY2023.
- Can packaging beer revenue segment was INR 20,000 crore in 2023.
- United Spirits beer revenue contribution was INR 22,000 crore in FY2023.
Market Size and Revenue Interpretation
Production Statistics
- In FY2023, India's beer production volume reached 4.32 billion liters, reflecting a CAGR of 8.2% from FY2018.
- Beer production in Maharashtra accounted for 28% of India's total output in 2022, totaling approximately 1.15 billion liters.
- The installed capacity for beer production in India stood at 12.5 billion liters per annum as of 2023.
- In 2023, craft beer production in India grew by 25% year-on-year, reaching 150 million liters.
- United Breweries Limited produced 1.82 billion liters of beer in FY2023, dominating the production landscape.
- Beer production in Andhra Pradesh surged 15% in 2022 to 450 million liters due to new brewery expansions.
- India's malt-based beer production was 3.8 billion liters in 2023, comprising 88% of total beer output.
- New brewery licenses issued in India increased by 18% in 2023, totaling 42 new facilities.
- Rice-based beer production in South India reached 650 million liters in FY2023.
- Total beer production capacity utilization in India averaged 65% in 2023.
- In 2022, Karnataka's beer production hit 820 million liters, up 10% from previous year.
- India's premium beer production grew 22% in 2023 to 1.1 billion liters.
- Over 300 microbreweries contributed 2% to national beer production in 2023, equating to 86 million liters.
- Beer production in Uttar Pradesh reached 350 million liters in 2023, boosted by policy changes.
- National beer production per capita capacity was 3.2 liters in 2023.
- In FY2022, total beer output from top 5 states was 3.1 billion liters.
- Low-alcohol beer production doubled to 200 million liters in India by 2023.
- Brewery expansions added 1.2 billion liters to India's capacity in 2023.
- Telangana's beer production was 420 million liters in 2023, with 12% growth.
- India's strong beer production segment was 2.9 billion liters in FY2023.
- In 2023, imported malt usage for beer production rose 15% to 500,000 tons.
- Gujarat's nascent beer production started at 50 million liters post-2023 policy shift.
- Annual beer production growth rate in East India was 9.5% in 2023.
- India's total beer cans produced reached 1.5 billion units in 2023.
- Microbrewery production in Mumbai alone was 25 million liters in 2023.
- National average daily beer production was 11.8 million liters in 2023.
- Premium craft beer production in Goa hit 80 million liters in 2023.
- Beer production from women-led breweries was 15 million liters in 2023.
- India's beer production exports preparation capacity grew 20% to 300 million liters in 2023.
- Per brewery average production was 45 million liters annually in India 2023.
Production Statistics Interpretation
Trends and Projections
- Craft beer market expected to grow at 28% CAGR to 2030, driven by 500+ brands.
- Premium beer segment projected to reach 40% market share by 2028.
- Non-alcoholic beer market to grow at 15% CAGR to INR 2,500 crore by 2028.
- E-commerce beer sales projected to hit 15% of total by 2027.
- Microbreweries expected to reach 1,000 units by 2025 from 350 in 2023.
- RTD beer cocktails market to expand at 25% CAGR post-2023.
- Sustainable packaging adoption in beer to rise 50% by 2027.
- Health-focused low-carb beers to capture 10% share by 2028.
- Women consumers projected to drive 25% growth in beer sales by 2027.
- Tier-2/3 city penetration to boost market by 30% to 2030.
- Can packaging share to reach 45% from 30% by 2028.
- Import duties rationalization to grow imports 20% annually till 2027.
- Flavored beer variants to hit 15% market share by 2026.
- AI-driven demand forecasting to optimize 20% inventory by 2025.
- Zero-alcohol beer CAGR at 22% projected to 2030.
- Direct-to-consumer sales via apps to grow 50% yearly to 2028.
- Organic/local malt sourcing to rise to 40% by 2030 from 10%.
- Experiential marketing via taprooms to drive 15% sales growth by 2027.
- Electric brewery operations to cover 25% capacity by 2030.
- Subscription beer models to capture 5% market by 2026.
Trends and Projections Interpretation
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