GITNUX MARKETDATA REPORT 2024

Must-Know In App Advertising Statistics [Current Data]

Statistic 1

"Interstitial ads on Android apps have a higher conversion rate (22%) than on iOS apps (14.3%)."

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Statistic 2

"43% of consumers are more likely to interact with rewarded video ads, 24% with playable ads, and 10% with banner ads."

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Statistic 3

"In-app advertising is predicted to grow by 6% to 220.8 billion USD in 2022."

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Statistic 4

"Digital advertising spending in the Netherlands increased by 33.8% in 2021"

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Statistic 5

"Interstitial ads on Android apps have a higher conversion rate (22%) than on iOS apps (14.3%)."

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Statistic 6

"43% of consumers are more likely to interact with rewarded video ads, 24% with playable ads, and 10% with banner ads."

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Statistic 7

"iOS had higher CPA than Android on analyzed ad formats between January and October 2020."

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Statistic 8

"The United States had the highest eCPM for in-app banner ads in Android apps in June 2022, followed by Canada and Australia."

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Statistic 9

"Revenue in the App market is projected to reach 204.90 billion USD."

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Statistic 10

"The global in-app advertising market is expected to reach 343.5 billion USD"

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Statistic 11

"Inapp Advertising Statistics are constantly changing due to the ever-evolving nature of the industry."

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Statistic 12

"Inapp advertising rates are determined by multiple factors."

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Statistic 13

"Mobile advertising rates are highly dependent on a variety of factors."

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Statistic 14

"In-app advertisers and service providers can help create and execute successful in-app advertising campaigns."

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Statistic 15

"In-app advertising offers increased reach, improved targeting, better user experience, higher engagement, and greater ROI."

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Statistic 16

"Ad fraud is predicted to cost 100 billion USD by 2023, an increase of 19 billion USD"

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