Summary
- • In-app advertising revenue is projected to reach $226 billion by 2025.
- • Mobile apps account for 70% of digital media time in the US.
- • Video ads in mobile apps have a completion rate of 92%.
- • 78% of users are willing to accept in-app advertising in exchange for free content.
- • Rewarded video ads have a conversion rate of 14% in mobile games.
- • The average click-through rate for in-app ads is 0.58%.
- • In-app purchase revenue is expected to reach $74 billion by 2023.
- • Native ads in mobile apps have 8.3 times higher click-through rates than display ads.
- • 60% of mobile users find in-app ads annoying.
- • The average cost per install (CPI) for mobile apps is $2.24.
- • Interstitial ads have a click-through rate of 5-8%.
- • Mobile app install ad spend is expected to reach $118 billion by 2022.
- • 82% of mobile users say they notice mobile ads.
- • The average mobile app retention rate after 30 days is 5.7%.
- • In-app advertising accounts for 62% of mobile ad spend.
Step aside, traditional advertising – in-app advertising is here to steal the show! With statistics painting a picture of an industry thats set to boom like never before – from in-app advertising revenue projected to hit a jaw-dropping $226 billion by 2025 to mobile apps claiming a whopping 70% of digital media time in the US – its clear that the game has changed. Video ads boasting an impressive 92% completion rate, users happily embracing in-app advertising in exchange for free content, and rewarded video ads converting at a rate of 14% in mobile games – its a numbers game thats as fascinating as it is lucrative. So, grab your smartphone (loaded with apps, of course) and lets dive into the wild world of in-app advertising!
Ad Costs
- The average cost per install (CPI) for mobile apps is $2.24.
- The average cost per mille (CPM) for in-app ads is $4.16.
- The average cost per action (CPA) for in-app ads is $4.58.
- The average cost per install (CPI) for gaming apps is $3.52.
- The average cost per mille (CPM) for rewarded video ads is $15.
Interpretation
In the world of in-app advertising, the numbers don't lie—$2.24 for a mere installation, $4.16 for a thousand impressions, and $4.58 for a single action may seem like peanuts in a tech-savvy galaxy, unless you're a gaming app clocking in at $3.52 per install. But wait, the real stars of the show are those rewarded video ads, commanding a princely $15 CPM. So, whether you're an app developer splurging on installs or an advertiser aiming for actions, in this digital theater, the price tag dictates the performance, and the rewarded video reigns supreme as the golden ticket to in-app ad heaven.
Ad Formats
- Rewarded video ads have a conversion rate of 14% in mobile games.
- Native ads in mobile apps have 8.3 times higher click-through rates than display ads.
- Interstitial ads have a click-through rate of 5-8%.
- Playable ads have a 32% higher conversion rate than video ads.
Interpretation
In the game of mobile advertising, the numbers tell a compelling story: Rewarded video ads are the golden ticket, with a 14% conversion rate that would make Willy Wonka proud. Native ads are the chameleons of the app world, seamlessly blending in and enticing users with a click-through rate 8.3 times higher than flashy display ads. Interstitial ads are the sharpshooters, hitting the target with a respectable 5-8% click-through rate. And in a league of their own, playable ads steal the show with a whopping 32% higher conversion rate than their video counterparts, proving that in-app advertising is truly a game of skill and strategy.
Ad Fraud
- In-app advertising fraud costs advertisers $5.8 billion annually.
- In-app advertising fraud rates are 2.5 times higher on Android than on iOS.
- In-app advertising fraud rates average 13.8% for non-gaming apps.
Interpretation
In a twist worthy of a Hollywood heist movie, the dark underbelly of in-app advertising has been revealed, showing that fraudsters are making off with a jaw-dropping $5.8 billion each year. It seems the Android operating system is the Wild West of app fraud, with rates soaring to 2.5 times higher than the more nifty iOS platform. And it's not just gamers falling victim to these virtual con artists, as non-gaming apps are clocking in an average fraud rate of 13.8%. It's clear that in this high-stakes game of digital cat-and-mouse, advertisers need to up their security game before their budgets get swiped faster than you can say "clickbait."
Ad Performance
- Video ads in mobile apps have a completion rate of 92%.
- The average click-through rate for in-app ads is 0.58%.
- Rewarded video ads increase in-app purchase revenue by 6 times.
- Location-based mobile ads are 20 times more effective than regular banner ads.
- In-app video ad completion rates are 12% higher on iOS than on Android.
- Personalized in-app ads have a 24% higher click-through rate.
- 60% of in-app ad impressions come from games.
- Native ads in mobile apps have a 20-60% higher engagement rate than banner ads.
- Video ads in mobile apps have a 7.5 times higher click-through rate than display ads.
- The average click-through rate for rewarded video ads is 28%.
- In-app video ad completion rates average 70%.
- Native ads in mobile apps have a 60% higher engagement rate than banner ads.
- Playable ads have a 32% higher conversion rate than static ads.
- Location-based mobile ads have a 20% higher click-through rate than non-location-based ads.
- In-app video ads have a 16% higher completion rate on tablets compared to smartphones.
Interpretation
In the wild jungle of in-app advertising, where banner ads serve as mere shrubs and pop-ups are the annoying mosquitoes, a few mighty species stand tall. Video ads reign supreme with a completion rate of 92%, luring in viewers like a mesmerizing siren song. Rewarded video ads, the golden unicorns of the pack, boost in-app purchase revenue by a whopping 6 times, making marketers do a happy dance. Location-based mobile ads emerge as the stealthy predators, stealthily pouncing on unsuspecting consumers with a 20 times higher effectiveness than the ordinary banner ads. And let's not forget the iOS versus Android turf war – with in-app video ads boasting a 12% higher completion rate on Apple's pristine grounds. So, dear advertiser, when navigating this treacherous terrain, remember: personalized ads are the shiny bait, games are the golden hunting ground, and native ads are the chameleons blending seamlessly into the environment. Welcome to the survival of the fittest in the kingdom of in-app advertising!
Ad Technology
- The average mobile app has 15.2 third-party SDKs integrated.
- The average mobile app has 10-20 ad placements.
- The average mobile app has 15 ad networks integrated.
- 65% of mobile app developers use a mediation platform for ad monetization.
Interpretation
In a world where every swipe, tap, and scroll seems to hold the key to our digital desires, mobile app developers are playing the ultimate game of Minesweeper with third-party SDKs and ad placements. With an average of 15.2 SDKs and 10-20 ad placements per app, it's no wonder users feel like they're navigating a virtual obstacle course. And just when you thought you'd seen it all, behold the juggling act of integrating 15 ad networks – a true feat of digital acrobatics. With 65% of developers resorting to mediation platforms for ad monetization, it seems ads are not just a necessary evil, but a strategic necessity in the ever-expanding app ecosystem. Welcome to the wild west of in-app advertising, where every pixel counts, and every click could lead you down a rabbit hole of targeted marketing.
Advertiser Goals
- 70% of mobile advertisers use in-app advertising to increase brand awareness.
- 77% of developers use in-app advertising as a monetization strategy.
- 72% of mobile marketers believe that in-app advertising is effective for user acquisition.
Interpretation
In a world inundated with apps, it seems that the key to success lies in the tiny ad spaces within them. With 70% of mobile advertisers using in-app advertising to boost brand visibility, 77% of developers banking on it as their cash cow, and 72% of mobile marketers hailing it as the holy grail for acquiring users, it's clear that in-app advertising isn't just a trend but a strategic imperative in the fiercely competitive battlefield of the digital landscape. So, next time you tap away on that addictive game or handy utility app, remember that somewhere in there, an ad is not just selling a product but buying you as a user.
Market Growth
- In-app advertising revenue is projected to reach $226 billion by 2025.
- In-app purchase revenue is expected to reach $74 billion by 2023.
- Mobile app install ad spend is expected to reach $118 billion by 2022.
- In-app advertising accounts for 62% of mobile ad spend.
- In-app advertising revenue is growing at a rate of 22% year-over-year.
- In-app advertising spend is expected to reach $201 billion by 2021.
- In-app advertising accounts for 80% of mobile ad revenue.
- In-app advertising revenue is expected to grow by 60% between 2019 and 2022.
- In-app advertising accounts for 56% of mobile programmatic ad spend.
- In-app advertising revenue is projected to reach $340 billion by 2027.
- In-app advertising accounts for 67% of all mobile ad spend.
- In-app advertising spend is growing at a rate of 25% year-over-year.
Interpretation
In the wild world of in-app advertising, the numbers are telling a fascinating tale of growth, dominance, and potential pitfalls. With revenue projections soaring into the billions and ad spend climbing higher and higher, it seems like every app is fighting for its piece of the advertising pie. In-app advertising reigns supreme, commanding the lion's share of mobile ad revenue and showing no signs of slowing down. But as the numbers spiral ever upwards, one can't help but wonder - will this exponential growth lead to a golden age of advertising brilliance, or are we careening towards an in-app ad apocalypse of epic proportions? Only time will tell if our smartphones will soon be inundated with more ads than actual content.
User Engagement
- Mobile apps account for 70% of digital media time in the US.
- 82% of mobile users say they notice mobile ads.
- The average mobile app retention rate after 30 days is 5.7%.
- The average session length for mobile apps is 5.6 minutes.
- The average mobile app user spends 4.2 hours per day on apps.
- The average mobile user has 80 apps installed on their device.
- The average mobile app user engages with 9 apps per day.
- The average mobile app user spends 88% of their mobile time in apps vs. 12% on mobile web.
- The average mobile app user spends 2 hours and 51 minutes per day in apps.
- The average mobile app has a 21% user retention rate after 90 days.
- 85% of mobile app time is spent in just 5 apps per user.
- The average mobile app user installs 0.5 new apps per month.
- The average mobile app session length is 5.6 minutes.
Interpretation
In a world where our attention is a commodity fought over by the digital titans of innovation, these statistics paint a vivid picture of the symbiotic dance between mobile users and app developers. With users spending a staggering 4.2 hours a day navigating the digital labyrinth of apps, it's no wonder that mobile ads are catching their eye and capturing their curiosity. Yet, with an average app retention rate of just 5.7% after 30 days, it seems that in the vast sea of 80 apps clamoring for attention on the average user's device, only a select few manage to truly captivate and retain their audience. Perhaps in this era of fleeting moments and 5.6-minute app sessions, the key to success lies not in the quantity of apps but in the quality of engagement they offer.
User Preferences
- 78% of users are willing to accept in-app advertising in exchange for free content.
- 60% of mobile users find in-app ads annoying.
- 53% of mobile users prefer native ads over banner ads.
- 75% of mobile gamers prefer rewarded video ads over interstitial ads.
- 53% of mobile users find in-app ads relevant to their interests.
- 70% of mobile users consider in-app ads to be personalized.
- 79% of mobile gamers prefer opt-in rewarded ads over mandatory ads.
Interpretation
In the topsy-turvy world of in-app advertising, users are wielding their preferences like a hot potato. While a staggering 78% are happy to dance with ads in exchange for free content, a sizeable 60% are left fuming at the sight of them. Striking a harmonious chord with 53%, native ads steal the limelight from banner ads, while a whopping 75% of mobile gamers are gleefully trading their time for rewards through video ads. Amidst this ad frenzy, a lucky 53% find personalized ads hitting the bullseye of their interests, with 70% basking in the glow of personalized content. And in the battle of ad consent, a resounding 79% of gamers are raising their hands for opt-in rewarded ads, leaving mandatory ads in the dust. It seems the stage is set for a colorful and engaging dance between users and ads in the ever-evolving world of mobile advertising.
