GITNUXREPORT 2026

Hotels Statistics

The hotel industry is growing significantly worldwide with strong revenue and rising occupancy rates.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

52% of U.S. travelers are Millennials, influencing hotel bookings.

Statistic 2

35% of global hotel guests are business travelers in 2023.

Statistic 3

Women account for 48% of hotel guests worldwide.

Statistic 4

62% of Gen Z travelers prefer eco-friendly hotels.

Statistic 5

Average hotel guest age globally is 42 years in 2023.

Statistic 6

40% of U.S. hotel bookings come from families.

Statistic 7

Solo travelers represent 25% of hotel stays in Europe.

Statistic 8

55% of Chinese outbound tourists book 5-star hotels.

Statistic 9

LGBTQ+ travelers make up 12% of luxury hotel guests.

Statistic 10

70% of Indian hotel guests are under 35 years old.

Statistic 11

Couples account for 38% of global hotel reservations.

Statistic 12

45% of Brazilian hotel visitors are international tourists.

Statistic 13

Seniors (65+) represent 18% of U.S. leisure hotel stays.

Statistic 14

60% of Middle Eastern hotel guests prefer all-inclusive packages.

Statistic 15

Digital natives (18-34) book 68% via mobile apps.

Statistic 16

30% of Australian hotel guests are domestic weekenders.

Statistic 17

Female business travelers grew to 42% in Asia.

Statistic 18

25% of Tokyo hotel guests are from China.

Statistic 19

Families with children under 12: 22% of EU bookings.

Statistic 20

High-income guests ($100k+) 35% of luxury stays.

Statistic 21

48% of hotel guests prioritize loyalty programs.

Statistic 22

Repeat guests average 3.2 stays per year globally.

Statistic 23

67% of U.S. hotel employees are full-time.

Statistic 24

Global hotel industry employs 300 million people in 2023.

Statistic 25

U.S. hotels had 2.2 million jobs in 2023.

Statistic 26

Housekeeping staff turnover rate is 45% annually.

Statistic 27

Average hotel room cleaning time is 30 minutes.

Statistic 28

75% of hotels use property management systems (PMS).

Statistic 29

Energy costs represent 8% of hotel operating expenses.

Statistic 30

Labor costs average 35% of total hotel expenses globally.

Statistic 31

1.2 million new hotel rooms under construction worldwide.

Statistic 32

Average hotel staff-to-room ratio is 1.5:1.

Statistic 33

60% of hotels report staffing shortages in 2023.

Statistic 34

Front desk automation used in 40% of midscale hotels.

Statistic 35

Food & beverage costs 25% of non-room revenue.

Statistic 36

85% of luxury hotels have 24/7 concierge services.

Statistic 37

Maintenance expenses average 4% of revenue.

Statistic 38

50% of hotels outsourced laundry services in 2023.

Statistic 39

Average check-in time reduced to 4 minutes with kiosks.

Statistic 40

70% of hotels use AI for revenue management.

Statistic 41

Utility costs per room: $1,200 annually.

Statistic 42

Peak season staffing increases by 30%.

Statistic 43

65% of managers trained in sustainability practices.

Statistic 44

Online reputation management by 90% of properties.

Statistic 45

Average length of stay: 2.8 nights globally.

Statistic 46

Cancellation rate averaged 15% in 2023.

Statistic 47

42% of hotels plan AI chatbot implementation by 2024.

Statistic 48

Contactless payments used in 88% of hotels.

Statistic 49

U.S. national hotel occupancy rate averaged 63.4% in 2023.

Statistic 50

Global hotel occupancy reached 65% in 2023, up from 59% in 2022.

Statistic 51

Luxury segment occupancy was 68% worldwide in 2023.

Statistic 52

Europe's hotel occupancy averaged 70% in Q4 2023.

Statistic 53

New York City hotels had 85% occupancy in 2023.

Statistic 54

Orlando, FL occupancy rate was 78% for 2023.

Statistic 55

Las Vegas strip hotels achieved 88% occupancy in 2023.

Statistic 56

Dubai hotel occupancy hit 79% in 2023.

Statistic 57

Paris hotels reached 82% occupancy in 2023 pre-Olympics.

Statistic 58

Bangkok occupancy averaged 72% in 2023.

Statistic 59

Mexico City hotels had 65% occupancy in 2023.

Statistic 60

Sydney hotels occupancy was 75% in 2023.

Statistic 61

London's hotel occupancy recovered to 77% in 2023.

Statistic 62

Singapore occupancy rate stood at 82% in 2023.

Statistic 63

Tokyo hotels averaged 68% occupancy in 2023.

Statistic 64

Rio de Janeiro occupancy was 70% in 2023.

Statistic 65

Mumbai hotels had 74% occupancy in 2023.

Statistic 66

Istanbul occupancy reached 76% in 2023.

Statistic 67

Cape Town hotels averaged 69% occupancy in 2023.

Statistic 68

Hanoi occupancy was 71% in 2023.

Statistic 69

Global RevPAR grew 13% to $95 in 2023.

Statistic 70

U.S. RevPAR hit $112.47 in December 2023.

Statistic 71

Asia-Pacific RevPAR increased 25% YoY in 2023.

Statistic 72

U.S. economy hotels RevPAR rose 9% to $85 in 2023.

Statistic 73

The global hotel market size was valued at USD 1.28 trillion in 2023 and is projected to reach USD 2.02 trillion by 2032, growing at a CAGR of 5.2%.

Statistic 74

In 2023, the U.S. hotel industry generated $239.7 billion in revenue, up 7.2% from 2022.

Statistic 75

Luxury hotels accounted for 28% of global hotel revenue in 2023, totaling approximately $358 billion.

Statistic 76

China's hotel market revenue reached $140 billion in 2023, representing 11% of the global total.

Statistic 77

The average daily rate (ADR) for hotels worldwide averaged $128 in 2023.

Statistic 78

U.S. hotel RevPAR grew 8.1% year-over-year to $110.23 in Q3 2023.

Statistic 79

Europe's hotel revenue per available room (RevPAR) was €102.50 in 2023, a 12% increase from 2022.

Statistic 80

Budget hotels generated $250 billion globally in 2023, 20% of total market revenue.

Statistic 81

The Middle East hotel market saw revenue growth of 25% in 2023, reaching $45 billion.

Statistic 82

India's hotel industry revenue hit $4.5 billion in FY2023, up 15% YoY.

Statistic 83

Asia-Pacific hotel market revenue was $450 billion in 2023, 35% of global share.

Statistic 84

U.S. independent hotels contributed $75 billion to industry revenue in 2023.

Statistic 85

Mexico's hotel revenue reached $15 billion in 2023, driven by tourism recovery.

Statistic 86

Australia's hotel market revenue grew to AUD 12 billion in 2023.

Statistic 87

Dubai hotels generated AED 25 billion ($6.8 billion) in revenue in 2023.

Statistic 88

Global hotel EBITDA margins averaged 28% in 2023 for full-service hotels.

Statistic 89

France's hotel revenue was €18 billion in 2023, boosted by Olympics prep.

Statistic 90

Brazil hotel market revenue climbed to BRL 20 billion in 2023.

Statistic 91

Singapore hotels saw revenue of SGD 2.5 billion in 2023.

Statistic 92

Canada's hotel revenue totaled CAD 18 billion in 2023.

Statistic 93

Thailand's hotel revenue reached THB 300 billion in 2023.

Statistic 94

South Africa's hotel revenue was ZAR 40 billion in 2023.

Statistic 95

Japan's hotel market revenue hit ¥3.5 trillion in 2023.

Statistic 96

Spain's hotel revenue exceeded €20 billion in 2023.

Statistic 97

Turkey hotel revenue grew to TRY 100 billion in 2023.

Statistic 98

Egypt's hotel revenue was EGP 50 billion in 2023.

Statistic 99

Vietnam hotel market revenue reached VND 200 trillion in 2023.

Statistic 100

Global hotel transaction volume was $42 billion in 2023.

Statistic 101

U.S. hotel profits per room averaged $12,000 in 2023.

Statistic 102

Worldwide, 65% of hotel revenue came from rooms in 2023.

Statistic 103

55% of energy from renewables in green-certified hotels.

Statistic 104

68% of guests prefer sustainable hotels.

Statistic 105

Global hotels reduced water usage by 20% since 2019.

Statistic 106

45% of hotels have EV charging stations in 2023.

Statistic 107

Plastic-free initiatives in 60% of European hotels.

Statistic 108

Solar panels installed in 25% of U.S. hotels.

Statistic 109

Food waste reduced 30% with AI tech in hotels.

Statistic 110

LEED-certified hotels grew 15% in 2023.

Statistic 111

75% of luxury hotels offer plant-based menus.

Statistic 112

Carbon emissions per room night down 18% globally.

Statistic 113

Smart thermostats in 70% of new builds.

Statistic 114

50% water savings with low-flow fixtures standard.

Statistic 115

Blockchain for loyalty points in 10% of chains.

Statistic 116

VR tours adopted by 35% of marketing teams.

Statistic 117

IoT sensors reduce energy use by 25%.

Statistic 118

80% of millennials book via apps with green filters.

Statistic 119

Zero-waste hotels number 1,200 worldwide.

Statistic 120

AI predictive maintenance cuts costs 15%.

Statistic 121

Biometric check-in in 20% of Asian hotels.

Statistic 122

Robot delivery services in 15% of Japanese hotels.

Statistic 123

NFC keys used in 65% of urban hotels.

Statistic 124

Big data analytics for 90-day forecasts in 55% chains.

Statistic 125

Voice assistants in 40% of guest rooms.

Statistic 126

Metaverse hotel experiences piloted by 5 chains.

Statistic 127

92% of hotels have high-speed Wi-Fi.

Statistic 128

AR room customization apps in 12% luxury properties.

Statistic 129

Quantum computing for pricing tested in 2% majors.

Statistic 130

78% of hotels track ESG metrics.

1/130

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From luxury suites to budget-friendly stays, the global hotel industry is booming with a market set to soar past $2 trillion this decade, fueled by remarkable recoveries and shifting traveler demands.

Key Takeaways

The global hotel market size was valued at USD 1.28 trillion in 2023 and is projected to reach USD 2.02 trillion by 2032, growing at a CAGR of 5.2%.
In 2023, the U.S. hotel industry generated $239.7 billion in revenue, up 7.2% from 2022.
Luxury hotels accounted for 28% of global hotel revenue in 2023, totaling approximately $358 billion.
U.S. national hotel occupancy rate averaged 63.4% in 2023.
Global hotel occupancy reached 65% in 2023, up from 59% in 2022.
Luxury segment occupancy was 68% worldwide in 2023.
52% of U.S. travelers are Millennials, influencing hotel bookings.
35% of global hotel guests are business travelers in 2023.
Women account for 48% of hotel guests worldwide.
67% of U.S. hotel employees are full-time.
Global hotel industry employs 300 million people in 2023.
U.S. hotels had 2.2 million jobs in 2023.
55% of energy from renewables in green-certified hotels.
68% of guests prefer sustainable hotels.
Global hotels reduced water usage by 20% since 2019.

The hotel industry is growing significantly worldwide with strong revenue and rising occupancy rates.

Customer Demographics

52% of U.S. travelers are Millennials, influencing hotel bookings.
35% of global hotel guests are business travelers in 2023.
Women account for 48% of hotel guests worldwide.
62% of Gen Z travelers prefer eco-friendly hotels.
Average hotel guest age globally is 42 years in 2023.
40% of U.S. hotel bookings come from families.
Solo travelers represent 25% of hotel stays in Europe.
55% of Chinese outbound tourists book 5-star hotels.
LGBTQ+ travelers make up 12% of luxury hotel guests.
70% of Indian hotel guests are under 35 years old.
Couples account for 38% of global hotel reservations.
45% of Brazilian hotel visitors are international tourists.
Seniors (65+) represent 18% of U.S. leisure hotel stays.
60% of Middle Eastern hotel guests prefer all-inclusive packages.
Digital natives (18-34) book 68% via mobile apps.
30% of Australian hotel guests are domestic weekenders.
Female business travelers grew to 42% in Asia.
25% of Tokyo hotel guests are from China.
Families with children under 12: 22% of EU bookings.
High-income guests ($100k+) 35% of luxury stays.
48% of hotel guests prioritize loyalty programs.
Repeat guests average 3.2 stays per year globally.

Customer Demographics Interpretation

Hotels are now mastering the globe-spanning paradox of catering simultaneously to loyalty-program-loving business travelers, mobile-booking millennials, eco-conscious Gen Zers, and all-inclusive-seeking families, all while trying to remember that the average guest is a 42-year-old who just wants their room ready.

Employment and Operations

67% of U.S. hotel employees are full-time.
Global hotel industry employs 300 million people in 2023.
U.S. hotels had 2.2 million jobs in 2023.
Housekeeping staff turnover rate is 45% annually.
Average hotel room cleaning time is 30 minutes.
75% of hotels use property management systems (PMS).
Energy costs represent 8% of hotel operating expenses.
Labor costs average 35% of total hotel expenses globally.
1.2 million new hotel rooms under construction worldwide.
Average hotel staff-to-room ratio is 1.5:1.
60% of hotels report staffing shortages in 2023.
Front desk automation used in 40% of midscale hotels.
Food & beverage costs 25% of non-room revenue.
85% of luxury hotels have 24/7 concierge services.
Maintenance expenses average 4% of revenue.
50% of hotels outsourced laundry services in 2023.
Average check-in time reduced to 4 minutes with kiosks.
70% of hotels use AI for revenue management.
Utility costs per room: $1,200 annually.
Peak season staffing increases by 30%.
65% of managers trained in sustainability practices.
Online reputation management by 90% of properties.
Average length of stay: 2.8 nights globally.
Cancellation rate averaged 15% in 2023.
42% of hotels plan AI chatbot implementation by 2024.
Contactless payments used in 88% of hotels.

Employment and Operations Interpretation

Despite employing a global army of 300 million, the hotel industry is running a frantic marathon where staff are overstretched, costs are soaring, and technology is rushing in to fill the gaps, all while trying to make your bed in 30 minutes flat.

Occupancy and RevPAR

U.S. national hotel occupancy rate averaged 63.4% in 2023.
Global hotel occupancy reached 65% in 2023, up from 59% in 2022.
Luxury segment occupancy was 68% worldwide in 2023.
Europe's hotel occupancy averaged 70% in Q4 2023.
New York City hotels had 85% occupancy in 2023.
Orlando, FL occupancy rate was 78% for 2023.
Las Vegas strip hotels achieved 88% occupancy in 2023.
Dubai hotel occupancy hit 79% in 2023.
Paris hotels reached 82% occupancy in 2023 pre-Olympics.
Bangkok occupancy averaged 72% in 2023.
Mexico City hotels had 65% occupancy in 2023.
Sydney hotels occupancy was 75% in 2023.
London's hotel occupancy recovered to 77% in 2023.
Singapore occupancy rate stood at 82% in 2023.
Tokyo hotels averaged 68% occupancy in 2023.
Rio de Janeiro occupancy was 70% in 2023.
Mumbai hotels had 74% occupancy in 2023.
Istanbul occupancy reached 76% in 2023.
Cape Town hotels averaged 69% occupancy in 2023.
Hanoi occupancy was 71% in 2023.
Global RevPAR grew 13% to $95 in 2023.
U.S. RevPAR hit $112.47 in December 2023.
Asia-Pacific RevPAR increased 25% YoY in 2023.
U.S. economy hotels RevPAR rose 9% to $85 in 2023.

Occupancy and RevPAR Interpretation

While the world collectively filled six out of ten hotel beds in 2023, proving our shared wanderlust is alive, cities like Las Vegas, New York, and Paris clearly understand the assignment, leaving the rest of us to wonder if we’re booking rooms or winning a very competitive game of musical chairs.

Revenue and Market Size

The global hotel market size was valued at USD 1.28 trillion in 2023 and is projected to reach USD 2.02 trillion by 2032, growing at a CAGR of 5.2%.
In 2023, the U.S. hotel industry generated $239.7 billion in revenue, up 7.2% from 2022.
Luxury hotels accounted for 28% of global hotel revenue in 2023, totaling approximately $358 billion.
China's hotel market revenue reached $140 billion in 2023, representing 11% of the global total.
The average daily rate (ADR) for hotels worldwide averaged $128 in 2023.
U.S. hotel RevPAR grew 8.1% year-over-year to $110.23 in Q3 2023.
Europe's hotel revenue per available room (RevPAR) was €102.50 in 2023, a 12% increase from 2022.
Budget hotels generated $250 billion globally in 2023, 20% of total market revenue.
The Middle East hotel market saw revenue growth of 25% in 2023, reaching $45 billion.
India's hotel industry revenue hit $4.5 billion in FY2023, up 15% YoY.
Asia-Pacific hotel market revenue was $450 billion in 2023, 35% of global share.
U.S. independent hotels contributed $75 billion to industry revenue in 2023.
Mexico's hotel revenue reached $15 billion in 2023, driven by tourism recovery.
Australia's hotel market revenue grew to AUD 12 billion in 2023.
Dubai hotels generated AED 25 billion ($6.8 billion) in revenue in 2023.
Global hotel EBITDA margins averaged 28% in 2023 for full-service hotels.
France's hotel revenue was €18 billion in 2023, boosted by Olympics prep.
Brazil hotel market revenue climbed to BRL 20 billion in 2023.
Singapore hotels saw revenue of SGD 2.5 billion in 2023.
Canada's hotel revenue totaled CAD 18 billion in 2023.
Thailand's hotel revenue reached THB 300 billion in 2023.
South Africa's hotel revenue was ZAR 40 billion in 2023.
Japan's hotel market revenue hit ¥3.5 trillion in 2023.
Spain's hotel revenue exceeded €20 billion in 2023.
Turkey hotel revenue grew to TRY 100 billion in 2023.
Egypt's hotel revenue was EGP 50 billion in 2023.
Vietnam hotel market revenue reached VND 200 trillion in 2023.
Global hotel transaction volume was $42 billion in 2023.
U.S. hotel profits per room averaged $12,000 in 2023.
Worldwide, 65% of hotel revenue came from rooms in 2023.

Revenue and Market Size Interpretation

The sheer scale of global hospitality is staggering, with the market proving itself a trillion-dollar heavyweight that thrives on our collective urge to escape, whether we're splurging on a luxury suite for 28% of the pie or pinching pennies in a budget room for 20% of it, all while the U.S. flexes its revenue muscle, Asia-Pacific claims a third of the world's hotel spend, and the Middle East sprints ahead with 25% growth, reminding us that no matter the currency or continent, everyone needs a place to lay their head—preferably one with healthy profit margins.

Sustainability and Technology

55% of energy from renewables in green-certified hotels.
68% of guests prefer sustainable hotels.
Global hotels reduced water usage by 20% since 2019.
45% of hotels have EV charging stations in 2023.
Plastic-free initiatives in 60% of European hotels.
Solar panels installed in 25% of U.S. hotels.
Food waste reduced 30% with AI tech in hotels.
LEED-certified hotels grew 15% in 2023.
75% of luxury hotels offer plant-based menus.
Carbon emissions per room night down 18% globally.
Smart thermostats in 70% of new builds.
50% water savings with low-flow fixtures standard.
Blockchain for loyalty points in 10% of chains.
VR tours adopted by 35% of marketing teams.
IoT sensors reduce energy use by 25%.
80% of millennials book via apps with green filters.
Zero-waste hotels number 1,200 worldwide.
AI predictive maintenance cuts costs 15%.
Biometric check-in in 20% of Asian hotels.
Robot delivery services in 15% of Japanese hotels.
NFC keys used in 65% of urban hotels.
Big data analytics for 90-day forecasts in 55% chains.
Voice assistants in 40% of guest rooms.
Metaverse hotel experiences piloted by 5 chains.
92% of hotels have high-speed Wi-Fi.
AR room customization apps in 12% luxury properties.
Quantum computing for pricing tested in 2% majors.
78% of hotels track ESG metrics.

Sustainability and Technology Interpretation

Hotels are finally realizing that going green isn't just a spa-day for their conscience but a savvy business model, as guests increasingly vote with their wallets for properties where high-tech efficiency meets low-impact living, proving sustainability can be both luxurious and profitable.

Sources & References

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