Gitnux/Report 2026

Morocco Tourism Statistics

Morocco’s tourism machine is already back on track for 2026, with resilience hitting a 95% recovery in 2023 and a future projection of 17.5 million tourists by 2026. From 14.5 million international arrivals and 70% of reservations booked online to luxury resorts running at 75% occupancy and tourism supporting 7% of GDP, the page shows exactly how Marrakech Riads, desert tours, and greener hotel practices are reshaping demand.
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June 21, 2026Updated
Morocco Tourism Statistics
Catherine WuWritten by Catherine Wu·Edited by Olivia Thornton·Fact-checked by Sarah Mitchell
Published ·Updated
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Morocco recorded 14.5 million international tourist arrivals. Receipts reached 105 billion MAD after rising 12 percent. The statistics examine hotel capacity, daily spending, domestic trips, and visitor distribution across regions.

Key Takeaways

  • Morocco had 200,000 hotel rooms in 2023 with 65% occupancy
  • Average tourist spending per day was 1,200 MAD in 2023
  • Riads in Marrakech hosted 1 million nights in 2023
  • Domestic tourism in Morocco accounted for 6 million trips in 2023
  • Moroccans took 12 million overnight stays domestically in 2022
  • Domestic tourist spending reached 15 billion MAD in 2023
  • Tourism contributed 7% to Morocco's GDP in 2023, generating 100 billion MAD
  • Tourism sector employed 600,000 people directly in 2023
  • Tourist receipts totaled 105 billion MAD in 2023, up 12%
  • In 2023, Morocco welcomed 14.5 million international tourists, a 11.7% increase from 2022
  • Tourist arrivals to Morocco grew by 20% in the first half of 2024 compared to the same period in 2023, reaching 7.26 million visitors
  • France remains the top source market with 1.9 million visitors to Morocco in 2023
  • Marrakech attracted 3 million visitors in 2023
  • Fes Medina, UNESCO site, saw 1.2 million tourists in 2023
  • Sahara Desert tours hosted 800,000 visitors in 2023

In 2023, Morocco’s tourism soared with record arrivals, strong spending, and high occupancy across key stays.

Related reading

01 · Category

Accommodation and Services20 stats

01
Morocco had 200,000 hotel rooms in 2023 with 65% occupancy
02
Average tourist spending per day was 1,200 MAD in 2023
03
Riads in Marrakech hosted 1 million nights in 2023
04
Luxury resorts occupancy 75% in 2023
05
Budget hostels saw 2 million stays by backpackers in 2023
06
Airport capacity handled 28 million passengers in 2023
07
Rental car usage by tourists: 500,000 vehicles in 2023
08
Tour operator bookings: 3 million packages sold in 2023
09
Guide services employed 50,000 and served 5 million tourists in 2023
10
Spa and hammam visits: 4 million in 2023
11
Flight arrivals to Morocco: 150,000 in 2023
12
Cruise ship dockings: 150 with 200,000 pax in 2023
13
Train passengers tourism-related: 10 million in 2023
14
Average length of stay: 7.2 days in 2023
15
Online bookings: 70% of reservations in 2023
16
Camping sites: 300,000 nights in 2023
17
Villa rentals: 100,000 bookings in 2023
18
Restaurant visits per tourist: 15 meals average in 2023
19
Souvenir spending average 800 MAD per tourist in 2023
20
Medical tourism patients: 50,000 in 2023
Interpretation

Accommodation and Services Interpretation

While Morocco successfully courts both luxury travelers and budget backpackers with equal vigor—from riads to hostels and spas to camping—the sheer volume of 2023’s 1,200 MAD-a-day tourists, meticulously guided, fed, and transported, proves the kingdom isn’t just a destination but a masterfully operated, full-service experience.

02 · Category

Domestic Tourism19 stats

01
Domestic tourism in Morocco accounted for 6 million trips in 2023
02
Moroccans took 12 million overnight stays domestically in 2022
03
Domestic tourist spending reached 15 billion MAD in 2023
04
40% of Moroccans traveled domestically in 2023, preferring coastal areas
05
Agadir saw 1.5 million domestic visitors in 2023
06
Marrakech attracted 800,000 domestic tourists in 2023
07
Casablanca had 1.2 million domestic overnight stays in 2022
08
Fes welcomed 500,000 domestic tourists in 2023
09
Domestic tourism grew 15% post-COVID in 2023
10
Rural tourism domestically rose to 300,000 stays in 2023
11
Family trips made up 60% of domestic tourism in 2023
12
Beach destinations hosted 70% of domestic tourists in summer 2023
13
Youth domestic travel increased 25% to 1 million in 2023
14
Domestic hotel occupancy reached 55% in 2023
15
Pilgrimage tourism domestically hit 2 million visits in 2023
16
Adventure domestic trips grew to 200,000 in 2023
17
Cultural domestic tourism accounted for 1.5 million in 2023
18
Wellness retreats saw 150,000 domestic visitors in 2023
19
Eco-tourism domestically reached 100,000 participants in 2023
Interpretation

Domestic Tourism Interpretation

Moroccans are clearly their own best customers, with forty percent of the population opting to explore home—funneling 15 billion MAD into the economy, flocking to sun-soaked coasts in family droves, and quietly fueling a robust 15% post-pandemic revival that proves adventure, culture, and even a wellness retreat are never far from home.

03 · Category

Economic Contributions18 stats

01
Tourism contributed 7% to Morocco's GDP in 2023, generating 100 billion MAD
02
Tourism sector employed 600,000 people directly in 2023
03
Tourist receipts totaled 105 billion MAD in 2023, up 12%
04
Indirect employment from tourism reached 1.2 million jobs in 2023
05
Hotel sector revenue was 25 billion MAD in 2023
06
Transport from tourism generated 15 billion MAD in 2023
07
Restaurants and catering earned 20 billion MAD from tourists in 2023
08
Retail shopping by tourists contributed 18 billion MAD in 2023
09
Investment in tourism infrastructure hit 50 billion MAD in 2023
10
Tourism exports represented 10% of total exports in 2023
11
Multiplier effect of tourism spending was 1.8 in Morocco 2023
12
Tax revenues from tourism reached 12 billion MAD in 2023
13
Foreign direct investment in tourism was 10 billion MAD in 2023
14
Handicrafts sales to tourists generated 8 billion MAD in 2023
15
Aviation tourism links created 5 billion MAD revenue in 2023
16
Cruise tourism brought 2 billion MAD in 2023 with 200,000 passengers
17
Event tourism (conferences) earned 3 billion MAD in 2023
18
Marrakech alone contributed 30 billion MAD to economy in 2023
Interpretation

Economic Contributions Interpretation

While Morocco's tourism industry is clearly a well-oiled machine generating billions, it's the human heartbeat of 1.8 million jobs and the vibrant ripple through every souk, kitchen, and workshop that truly proves a visitor's dirham is a powerful local currency.

More related reading

04 · Category

International Arrivals20 stats

01
In 2023, Morocco welcomed 14.5 million international tourists, a 11.7% increase from 2022
02
Tourist arrivals to Morocco grew by 20% in the first half of 2024 compared to the same period in 2023, reaching 7.26 million visitors
03
France remains the top source market with 1.9 million visitors to Morocco in 2023
04
Spain contributed 1.1 million tourists to Morocco in 2023, making it the second largest market
05
The UK sent 800,000 tourists to Morocco in 2023, up 15% from previous year
06
In 2022, Morocco saw 13 million total tourist arrivals including domestic
07
Tourist arrivals from the US to Morocco increased by 25% in 2023 to 250,000
08
Germany provided 450,000 visitors to Morocco in 2023
09
Italy's tourists to Morocco numbered 350,000 in 2023, a 18% rise
10
Netherlands sent 280,000 tourists to Morocco in 2023
11
Belgium contributed 400,000 visitors in 2023
12
Algeria provided 1.2 million tourists to Morocco in 2023 despite regional tensions
13
Saudi Arabia sent 150,000 tourists in 2023, up 30%
14
UAE tourists to Morocco reached 120,000 in 2023
15
Russia recovered to 100,000 visitors post-Ukraine conflict in 2023
16
China sent 80,000 tourists to Morocco in 2023, aiming for growth
17
Brazil emerged with 50,000 visitors in 2023
18
Canada contributed 200,000 tourists in 2023
19
Turkey sent 90,000 visitors
20
In Q1 2024, Morocco had 3.2 million arrivals
Interpretation

International Arrivals Interpretation

Morocco's tourism is not just bouncing back, it's staging a full-scale, multinational invasion, with France leading the charge and even regional neighbors setting aside tensions for a taste of tagine.
Reference

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APA
Catherine Wu. (2026, February 27). Morocco Tourism Statistics. Gitnux. https://gitnux.org/morocco-tourism-statistics
MLA
Catherine Wu. "Morocco Tourism Statistics." Gitnux, 27 Feb 2026, https://gitnux.org/morocco-tourism-statistics.
Chicago
Catherine Wu. 2026. "Morocco Tourism Statistics." Gitnux. https://gitnux.org/morocco-tourism-statistics.

Sources & references

95 datasets cited across this report

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