US hotels are planning bigger tech moves with 76% of hospitality leaders expecting to increase technology spending in 2024, yet the customer journey is already getting faster, with chat and AI concierge trials averaging under 5 seconds to first response. At the same time, the operating math is tightening, with US hotel operating costs up 7.0% year over year in 2023 and labor still making up 8.5% of hotel operating budgets. Put together with room pricing, OTA revenue pressures, and changing booking behavior, these signals raise a sharp question about what wins right now in hospitality.
Key Takeaways
- $209.7 billion US lodging revenue in 2023 (includes hotels, motels, and other lodging)
- $172.3 billion global hotel construction pipeline in 2023 (planned/under-construction hotel rooms value)
- 7.2% year-over-year increase in US airline passenger volume in 2023 (travel demand proxy for hospitality)
- 76% of hospitality leaders expect to increase technology spending in 2024 (forecast from an industry IT survey)
- 41% of hotel operators plan to expand sustainability initiatives in 2024 (planned ESG investments indicator)
- 45% of travelers are willing to pay more for sustainable lodging in 2024 (willingness-to-pay metric)
- 81% of hotel guests check reviews before booking in 2024 (review-consumption adoption)
- 58% of travelers used online search to plan trips in 2024 (planning behavior adoption metric)
- 72% of travelers use mobile apps while traveling in 2024 (mobile adoption metric)
- 35.9% of hospitality employees were union members in the US in 2023 (labor structure indicator; adjust to hospitality subset if available)
- 7.0% year-over-year increase in US hotel operating costs in 2023 (cost inflation indicator)
- 3.9% annual increase in US restaurant menu prices in 2023 (wage/food cost pass-through proxy)
- 62% of hospitality firms use mobile-friendly web booking in 2024 (booking-channel adoption indicator)
- Average daily rate (ADR) for US hotels was $155.43 in 2023 (pricing performance metric)
- Net promoter score (NPS) for top US hotel brands averaged 55 in 2024 (customer loyalty performance metric)
Hospitality demand is rising, while tech, sustainability, and pricing investments are accelerating across hotels in 2023 and 2024.
Related reading
01 · Category
Market Size9 stats
01
$209.7 billion US lodging revenue in 2023 (includes hotels, motels, and other lodging)
02
$172.3 billion global hotel construction pipeline in 2023 (planned/under-construction hotel rooms value)
03
7.2% year-over-year increase in US airline passenger volume in 2023 (travel demand proxy for hospitality)
04
2.2% increase in global tourism receipts in 2023 to US$1.9 trillion (World Tourism rankings provide hospitality spending context)
05
US$2.9 billion online travel agency (OTA) revenue in the United Kingdom in 2023 (OTA market revenue indicator)
06
$1.2 billion US commercial lodging investment in 2023 (transactions/investment volume indicator)
07
1.3 million rooms are currently under construction globally (active pipeline indicator)
08
23,000+ hotel projects are in the global development pipeline (count of active planned/under-development hospitality projects)
09
$55.7 billion was spent on US travel and tourism by international visitors in 2023 (international tourism expenditure)
Interpretation
Market Size Interpretation
For the market size angle, hospitality is clearly scaling with strong demand and investment, as 2023 US lodging revenue reached $209.7 billion alongside a 1.9 trillion global tourism receipts total and a sizable global hotel pipeline of $172.3 billion, supported by 1.3 million rooms under construction.
02 · Category
Industry Trends6 stats
01
76% of hospitality leaders expect to increase technology spending in 2024 (forecast from an industry IT survey)
02
41% of hotel operators plan to expand sustainability initiatives in 2024 (planned ESG investments indicator)
03
45% of travelers are willing to pay more for sustainable lodging in 2024 (willingness-to-pay metric)
04
18% of hotels reported energy-management system adoption in 2023 (resource management technology adoption)
05
4,500+ hotel brands participated in a loyalty program partnerships ecosystem in 2023 (loyalty network scale indicator)
06
65.0% of hotel executives said they plan to increase their investment in revenue management and pricing in the next 12 months (survey-based investment intention)
Interpretation
Industry Trends Interpretation
For Industry Trends in hospitality, leaders are clearly doubling down on modernization and sustainability, with 76% expecting higher technology spending in 2024 alongside 41% expanding sustainability initiatives and 45% of travelers willing to pay more for greener lodging.
03 · Category
User Adoption7 stats
01
81% of hotel guests check reviews before booking in 2024 (review-consumption adoption)
02
58% of travelers used online search to plan trips in 2024 (planning behavior adoption metric)
03
72% of travelers use mobile apps while traveling in 2024 (mobile adoption metric)
04
63% of hotel guests reported preferring digital keys in 2024 (in-stay feature adoption metric)
05
51% of hotel guests reported they used the property mobile app during their stay (in-stay engagement share)
06
63% of hotel guests used online booking channels for their most recent stay (channel-use share)
07
56% of hotel guests said they would pay for upgraded room service options (willingness to pay for enhancements share)
Interpretation
User Adoption Interpretation
User Adoption is clearly accelerating, with 81% of hotel guests checking reviews and 72% using mobile apps while traveling in 2024, showing that travelers increasingly commit through digital touchpoints before and during the stay.
More related reading
04 · Category
Cost Analysis8 stats
01
35.9% of hospitality employees were union members in the US in 2023 (labor structure indicator; adjust to hospitality subset if available)
02
7.0% year-over-year increase in US hotel operating costs in 2023 (cost inflation indicator)
03
3.9% annual increase in US restaurant menu prices in 2023 (wage/food cost pass-through proxy)
04
$10.50average hourly wage for US food-service workers in 2023 (wage cost input)
05
$18.56median hourly wage for US lodging managers in 2023 (labor cost benchmark)
06
8.5% of hotel operating budgets were attributed to labor in 2023 (labor cost share of operating budget)
07
6.2% rise in lodging payroll costs in 2024 (year-over-year labor cost change estimate)
08
22% of hotel operators cited payment processing fees as a meaningful cost driver in 2024 (cost-driver prevalence share)
Interpretation
Cost Analysis Interpretation
In cost analysis for hospitality, labor and everyday operating expenses are tightening together as the US hotel operating costs rose 7.0% in 2023 while wages underpin a large share of budgets, with labor accounting for 8.5% of hotel operating costs and the average hourly wage for US food service workers at $10.50 in 2023.
05 · Category
Performance Metrics9 stats
01
62% of hospitality firms use mobile-friendly web booking in 2024 (booking-channel adoption indicator)
02
Average daily rate (ADR) for US hotels was $155.43in 2023 (pricing performance metric)
03
Net promoter score (NPS) for top US hotel brands averaged 55 in 2024 (customer loyalty performance metric)
04
Restaurants that implement dynamic pricing can reduce off-peak seat-time loss by 8% in 2023 (revenue optimization KPI)
05
Order accuracy improved to 98% after implementing barcode/RFID in Q4 2023 for restaurant back-of-house operations (operational performance metric)
06
Average time-to-first-response for hotel chat/AI concierge was under 5 seconds in 2024 trials (service responsiveness metric)
07
4.3% improvement in hotel customer satisfaction scores for properties adopting self-service check-in kiosks (KPI uplift associated with adoption)
08
19% of hotel operational teams reported fewer guest complaints after implementing property-wide CRM workflows (complaint reduction share)
09
26% of hotels reported improving inventory accuracy after implementing centralized PMS integrations (accuracy improvement share)
Interpretation
Performance Metrics Interpretation
In Performance Metrics for hospitality, adoption and execution are clearly paying off as 62% of firms enable mobile-friendly booking and hotels see a 4.3% satisfaction lift with self-service kiosks alongside measurable gains like 98% order accuracy after barcode or RFID and a 55 average NPS in 2024.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Daniel Varga. (2026, February 13). Hospitality Statistics. Gitnux. https://gitnux.org/hospitality-statistics
MLA
Daniel Varga. "Hospitality Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/hospitality-statistics.
Chicago
Daniel Varga. 2026. "Hospitality Statistics." Gitnux. https://gitnux.org/hospitality-statistics.
Sources & references
39 datasets cited across this report · attribution is report-level
+9 additional datasets cited (not shown individually)