GITNUXREPORT 2026

Hospitality Industry Statistics

The global hospitality industry is experiencing strong growth and widespread technological adoption.

Min-ji Park

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

Online bookings influence 70% of travel decisions.

Statistic 2

60% of travelers prefer sustainable hotels.

Statistic 3

Average hotel guest spends $150/night globally.

Statistic 4

75% of millennials book via mobile apps.

Statistic 5

Loyalty programs drive 40% repeat business in hotels.

Statistic 6

80% of diners check reviews before visiting restaurants.

Statistic 7

Domestic travel 70% of total trips post-COVID.

Statistic 8

Bleisure travel (business+leisure) up 30%.

Statistic 9

50% consumers willing to pay 10% more for eco-friendly options.

Statistic 10

Average restaurant check $25 per person U.S.

Statistic 11

65% travelers use social media for inspiration.

Statistic 12

Family vacations 40% of hotel bookings.

Statistic 13

Contactless payments 90% preference in hospitality.

Statistic 14

Solo travel up 20% among women.

Statistic 15

55% book last-minute (within 2 weeks).

Statistic 16

Food tourism motivates 35% of trips.

Statistic 17

70% avoid hotels with poor hygiene ratings.

Statistic 18

Adventure travel bookings +25% YoY.

Statistic 19

Gen Z prioritizes experiences over possessions 80%.

Statistic 20

Average stay length 2.5 nights globally.

Statistic 21

45% use VR previews before booking.

Statistic 22

Wellness tourism $800 billion market driver.

Statistic 23

60% dine out weekly post-pandemic.

Statistic 24

Pet-friendly hotels demand +15%.

Statistic 25

Cultural experiences top 50% trip motivations.

Statistic 26

75% influenced by influencer marketing.

Statistic 27

Budget travelers 55% of market.

Statistic 28

Repeat guests 60% revenue source.

Statistic 29

EV charging influences 40% bookings.

Statistic 30

65% prefer all-inclusive packages.

Statistic 31

Digital nomads 35 million globally.

Statistic 32

70% of bookings via OTAs.

Statistic 33

Hospitality sector employed 319 million people globally in 2019 pre-COVID.

Statistic 34

U.S. hotel industry supports 8.1 million jobs in 2023.

Statistic 35

Global restaurant workforce 100 million in 2023.

Statistic 36

Women comprise 55% of hospitality workforce worldwide.

Statistic 37

U.S. leisure and hospitality unemployment rate 5.2% in 2023.

Statistic 38

India hospitality employs 40 million people.

Statistic 39

Turnover rate in U.S. restaurants averages 75% annually.

Statistic 40

Global tourism direct jobs 330 million in 2023 recovery.

Statistic 41

U.K. hospitality employs 3.5 million, 10% of workforce.

Statistic 42

Millennials make up 35% of hospitality employees globally.

Statistic 43

U.S. hotel jobs grew 2% to 2.9 million in 2023.

Statistic 44

Labor shortage affects 80% of U.S. restaurants in 2023.

Statistic 45

Average hospitality wage globally $15,000 annually.

Statistic 46

Europe hospitality jobs 20 million in 2023.

Statistic 47

Gen Z entering hospitality workforce at 25% rate.

Statistic 48

U.S. bartenders median wage $14/hour in 2023.

Statistic 49

Australia hospitality employs 1 million, 5% workforce.

Statistic 50

Diversity: 40% ethnic minorities in U.S. hospitality.

Statistic 51

China hotel staff 5 million in 2023.

Statistic 52

Remote work reduces hospitality jobs by 10%.

Statistic 53

Training investment per employee $1,200 annually U.S.

Statistic 54

Unionization rate 5% in U.S. hospitality.

Statistic 55

Brazil tourism employs 5 million.

Statistic 56

Overtime hours average 10% of total in restaurants.

Statistic 57

Saudi Arabia hospitality jobs doubled to 1 million since 2019.

Statistic 58

Part-time workers 60% in global hospitality.

Statistic 59

U.S. chefs median salary $56,000 in 2023.

Statistic 60

70% of hospitality workers under 35 years old.

Statistic 61

Global hospitality job recovery 88% of 2019 levels in 2023.

Statistic 62

Hotel maids turnover 150% annually U.S.

Statistic 63

45% of hospitality jobs require no college degree.

Statistic 64

55 million direct tourism jobs worldwide expected by 2033.

Statistic 65

Global hospitality market to grow at 5.8% CAGR to $5.8 trillion by 2030.

Statistic 66

U.S. hotel room supply to add 2% annually to 2028.

Statistic 67

Restaurant tech spend $10 billion by 2027.

Statistic 68

Sustainable tourism 50% market share by 2030.

Statistic 69

AI in hospitality $20 billion market by 2028.

Statistic 70

Global travel to hit 1.8 billion intl arrivals by 2030.

Statistic 71

Luxury segment CAGR 7% to 2030.

Statistic 72

Contactless everything 100% by 2027.

Statistic 73

Wellness hotels double to 20% supply.

Statistic 74

EV infrastructure in 80% hotels by 2030.

Statistic 75

The global hospitality market size was valued at USD 3.5 trillion in 2022.

Statistic 76

U.S. hotel industry revenue reached $228 billion in 2023.

Statistic 77

Restaurant industry sales in the U.S. hit $1 trillion in 2023.

Statistic 78

Europe's hospitality sector generated €2.2 trillion in turnover in 2022.

Statistic 79

Asia-Pacific hotel market revenue grew by 15% YoY in 2023.

Statistic 80

Global foodservice market size projected to reach $4.4 trillion by 2030.

Statistic 81

U.S. lodging industry RevPAR increased 8.7% in 2023.

Statistic 82

India's hospitality market expected to grow at 13.8% CAGR to 2028.

Statistic 83

Middle East hotel revenue surged 25% in 2023 post-Expo.

Statistic 84

Cruise industry global revenue $23 billion in 2023.

Statistic 85

U.S. gaming and casino hospitality revenue $60 billion in 2023.

Statistic 86

Global event management market $1.5 trillion in 2023.

Statistic 87

UK hospitality sector contributed £93 billion to economy in 2022.

Statistic 88

China's hotel market revenue $150 billion in 2023.

Statistic 89

Latin America tourism revenue $200 billion in 2023 recovery.

Statistic 90

Global hospitality M&A deals totaled $50 billion in 2023.

Statistic 91

Australian accommodation revenue up 12% to AUD 15 billion.

Statistic 92

Africa hospitality market $10 billion in 2023.

Statistic 93

U.S. food and beverage revenue in hotels $40 billion.

Statistic 94

Global timeshare market $10.5 billion in 2023.

Statistic 95

Canadian hotel revenue CAD 20 billion in 2023.

Statistic 96

Southeast Asia hospitality growth 10% to $100 billion.

Statistic 97

U.S. vacation rental market $100 billion in 2023.

Statistic 98

Global bar and pub revenue $1.2 trillion.

Statistic 99

Dubai hotel revenue AED 25 billion in 2023.

Statistic 100

Worldwide catering market $1 trillion in 2023.

Statistic 101

U.S. convention center revenue $15 billion post-COVID.

Statistic 102

Global spa industry $100 billion in 2023.

Statistic 103

Mexico tourism revenue $30 billion in 2023.

Statistic 104

Hospitality industry global GDP contribution 10% or $10 trillion.

Statistic 105

Food waste reduced 30% via AI inventory.

Statistic 106

40% hotels target net-zero by 2050.

Statistic 107

Plastic ban affects 70% single-use items.

Statistic 108

Energy costs up 20% due to inflation 2023.

Statistic 109

Labor shortages cost $20 billion U.S. hospitality.

Statistic 110

Water usage average 400L/guest/night.

Statistic 111

50% supply chain disruptions in 2023.

Statistic 112

Overtourism in 80 destinations.

Statistic 113

Cyber threats rose 300% post-COVID.

Statistic 114

30% revenue loss from climate events.

Statistic 115

Regulatory compliance costs 5% operating budget.

Statistic 116

Food waste 25% of purchases globally.

Statistic 117

60% staff burnout rate.

Statistic 118

Inflation hit margins 15% in 2023.

Statistic 119

Biodiversity loss impacts 20% nature tourism.

Statistic 120

70% SMEs lack sustainability plans.

Statistic 121

Rising insurance premiums 25% due to risks.

Statistic 122

Geopolitical tensions reduce travel 10%.

Statistic 123

40% properties non-compliant green standards.

Statistic 124

Mental health claims up 50%.

Statistic 125

Supply costs volatility 18% impact.

Statistic 126

55% face talent retention issues.

Statistic 127

Carbon emissions hospitality 8% global total.

Statistic 128

Allergy incidents 15% rise demands.

Statistic 129

25% closures due to regulations.

Statistic 130

Waste diversion rates 50% target unmet.

Statistic 131

Economic downturn risks 12% contraction.

Statistic 132

Health code violations 20% higher.

Statistic 133

65% vulnerable to recessions.

Statistic 134

Noise pollution complaints +30%.

Statistic 135

Franchise disputes 10% of challenges.

Statistic 136

Pandemic preparedness gaps 70%.

Statistic 137

Local sourcing reduces emissions 20%.

Statistic 138

AI chatbots handle 25% guest queries.

Statistic 139

80% hotels adopt PMS cloud systems by 2025.

Statistic 140

Mobile check-in used by 60% guests.

Statistic 141

IoT devices in hotels grew 40% in 2023.

Statistic 142

Blockchain for loyalty points piloted in 20% chains.

Statistic 143

Revenue management software boosts yields 10-15%.

Statistic 144

50% restaurants use POS with analytics.

Statistic 145

VR tours convert 25% more bookings.

Statistic 146

Big data personalization increases spend 20%.

Statistic 147

Contactless tech adoption 95% post-COVID.

Statistic 148

Robotics in housekeeping save 30% labor.

Statistic 149

70% use CRM for guest profiling.

Statistic 150

NFC keys replace cards in 40% properties.

Statistic 151

Predictive analytics forecast occupancy 90% accuracy.

Statistic 152

5G enables AR menus in 15% restaurants.

Statistic 153

Cloud PMS market $5 billion in 2023.

Statistic 154

Voice assistants in 30% rooms by 2025.

Statistic 155

Cybersecurity incidents up 25% in hospitality.

Statistic 156

OTA integration APIs used by 85% hotels.

Statistic 157

Smart thermostats save 20% energy.

Statistic 158

Facial recognition check-in 10% adoption.

Statistic 159

Metaverse events hosted by 5% venues.

Statistic 160

AI pricing dynamic adjusts 50x/day.

Statistic 161

Digital twins for hotel design 20% faster.

Statistic 162

Wearables track guest preferences 15% loyalty boost.

Statistic 163

RPA automates 40% back-office tasks.

Statistic 164

360 video reviews increase trust 30%.

Statistic 165

Edge computing reduces latency 50ms in POS.

Statistic 166

NFT loyalty programs in 2% luxury hotels.

Statistic 167

Quantum computing trials for optimization 1%.

Statistic 168

Hyper-personalization via ML 35% retention.

Statistic 169

Biometrics secure 25% payments.

Statistic 170

Drones for room service pilots 5% resorts.

Statistic 171

65% hotels plan IoT expansion in 2024.

Trusted by 500+ publications
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Soaring beyond a staggering $10 trillion global GDP contribution, the hospitality industry is not just serving meals and making beds—it's powering economies, shaping travel, and constantly evolving to meet the demands of a new world, as revealed by the numbers that define its immense scale and dynamic future.

Key Takeaways

  • The global hospitality market size was valued at USD 3.5 trillion in 2022.
  • U.S. hotel industry revenue reached $228 billion in 2023.
  • Restaurant industry sales in the U.S. hit $1 trillion in 2023.
  • Hospitality sector employed 319 million people globally in 2019 pre-COVID.
  • U.S. hotel industry supports 8.1 million jobs in 2023.
  • Global restaurant workforce 100 million in 2023.
  • Online bookings influence 70% of travel decisions.
  • 60% of travelers prefer sustainable hotels.
  • Average hotel guest spends $150/night globally.
  • AI chatbots handle 25% guest queries.
  • 80% hotels adopt PMS cloud systems by 2025.
  • Mobile check-in used by 60% guests.
  • Food waste reduced 30% via AI inventory.
  • 40% hotels target net-zero by 2050.
  • Plastic ban affects 70% single-use items.

The global hospitality industry is experiencing strong growth and widespread technological adoption.

Consumer Behavior

  • Online bookings influence 70% of travel decisions.
  • 60% of travelers prefer sustainable hotels.
  • Average hotel guest spends $150/night globally.
  • 75% of millennials book via mobile apps.
  • Loyalty programs drive 40% repeat business in hotels.
  • 80% of diners check reviews before visiting restaurants.
  • Domestic travel 70% of total trips post-COVID.
  • Bleisure travel (business+leisure) up 30%.
  • 50% consumers willing to pay 10% more for eco-friendly options.
  • Average restaurant check $25 per person U.S.
  • 65% travelers use social media for inspiration.
  • Family vacations 40% of hotel bookings.
  • Contactless payments 90% preference in hospitality.
  • Solo travel up 20% among women.
  • 55% book last-minute (within 2 weeks).
  • Food tourism motivates 35% of trips.
  • 70% avoid hotels with poor hygiene ratings.
  • Adventure travel bookings +25% YoY.
  • Gen Z prioritizes experiences over possessions 80%.
  • Average stay length 2.5 nights globally.
  • 45% use VR previews before booking.
  • Wellness tourism $800 billion market driver.
  • 60% dine out weekly post-pandemic.
  • Pet-friendly hotels demand +15%.
  • Cultural experiences top 50% trip motivations.
  • 75% influenced by influencer marketing.
  • Budget travelers 55% of market.
  • Repeat guests 60% revenue source.
  • EV charging influences 40% bookings.
  • 65% prefer all-inclusive packages.
  • Digital nomads 35 million globally.
  • 70% of bookings via OTAs.

Consumer Behavior Interpretation

Hotels must now be eco-friendly, Instagrammable, and pet-welcoming sanctuaries where a digitally nomadic, review-obsessed traveler on a bleisure trip can guiltlessly indulge in food tourism, because the modern guest wields a phone that is equal parts travel agent, conscience, and merciless critic.

Employment and Labor

  • Hospitality sector employed 319 million people globally in 2019 pre-COVID.
  • U.S. hotel industry supports 8.1 million jobs in 2023.
  • Global restaurant workforce 100 million in 2023.
  • Women comprise 55% of hospitality workforce worldwide.
  • U.S. leisure and hospitality unemployment rate 5.2% in 2023.
  • India hospitality employs 40 million people.
  • Turnover rate in U.S. restaurants averages 75% annually.
  • Global tourism direct jobs 330 million in 2023 recovery.
  • U.K. hospitality employs 3.5 million, 10% of workforce.
  • Millennials make up 35% of hospitality employees globally.
  • U.S. hotel jobs grew 2% to 2.9 million in 2023.
  • Labor shortage affects 80% of U.S. restaurants in 2023.
  • Average hospitality wage globally $15,000 annually.
  • Europe hospitality jobs 20 million in 2023.
  • Gen Z entering hospitality workforce at 25% rate.
  • U.S. bartenders median wage $14/hour in 2023.
  • Australia hospitality employs 1 million, 5% workforce.
  • Diversity: 40% ethnic minorities in U.S. hospitality.
  • China hotel staff 5 million in 2023.
  • Remote work reduces hospitality jobs by 10%.
  • Training investment per employee $1,200 annually U.S.
  • Unionization rate 5% in U.S. hospitality.
  • Brazil tourism employs 5 million.
  • Overtime hours average 10% of total in restaurants.
  • Saudi Arabia hospitality jobs doubled to 1 million since 2019.
  • Part-time workers 60% in global hospitality.
  • U.S. chefs median salary $56,000 in 2023.
  • 70% of hospitality workers under 35 years old.
  • Global hospitality job recovery 88% of 2019 levels in 2023.
  • Hotel maids turnover 150% annually U.S.
  • 45% of hospitality jobs require no college degree.
  • 55 million direct tourism jobs worldwide expected by 2033.

Employment and Labor Interpretation

The hospitality industry is a titan of global employment, stitching together a wildly diverse patchwork of 319 million pre-pandemic jobs, yet it constantly juggles the Sisyphean tasks of overcoming 150% maid turnover and luring Gen Z in with a $15,000 average global wage.

Future Projections

  • Global hospitality market to grow at 5.8% CAGR to $5.8 trillion by 2030.
  • U.S. hotel room supply to add 2% annually to 2028.
  • Restaurant tech spend $10 billion by 2027.
  • Sustainable tourism 50% market share by 2030.
  • AI in hospitality $20 billion market by 2028.
  • Global travel to hit 1.8 billion intl arrivals by 2030.
  • Luxury segment CAGR 7% to 2030.
  • Contactless everything 100% by 2027.
  • Wellness hotels double to 20% supply.
  • EV infrastructure in 80% hotels by 2030.

Future Projections Interpretation

The hospitality industry isn't just growing, it's undergoing a radical, tech-infused, and sustainable transformation, where the future guest—armed with wellness goals and a smartphone—will demand luxury that's both contactless and conscientious.

Revenue and Market Size

  • The global hospitality market size was valued at USD 3.5 trillion in 2022.
  • U.S. hotel industry revenue reached $228 billion in 2023.
  • Restaurant industry sales in the U.S. hit $1 trillion in 2023.
  • Europe's hospitality sector generated €2.2 trillion in turnover in 2022.
  • Asia-Pacific hotel market revenue grew by 15% YoY in 2023.
  • Global foodservice market size projected to reach $4.4 trillion by 2030.
  • U.S. lodging industry RevPAR increased 8.7% in 2023.
  • India's hospitality market expected to grow at 13.8% CAGR to 2028.
  • Middle East hotel revenue surged 25% in 2023 post-Expo.
  • Cruise industry global revenue $23 billion in 2023.
  • U.S. gaming and casino hospitality revenue $60 billion in 2023.
  • Global event management market $1.5 trillion in 2023.
  • UK hospitality sector contributed £93 billion to economy in 2022.
  • China's hotel market revenue $150 billion in 2023.
  • Latin America tourism revenue $200 billion in 2023 recovery.
  • Global hospitality M&A deals totaled $50 billion in 2023.
  • Australian accommodation revenue up 12% to AUD 15 billion.
  • Africa hospitality market $10 billion in 2023.
  • U.S. food and beverage revenue in hotels $40 billion.
  • Global timeshare market $10.5 billion in 2023.
  • Canadian hotel revenue CAD 20 billion in 2023.
  • Southeast Asia hospitality growth 10% to $100 billion.
  • U.S. vacation rental market $100 billion in 2023.
  • Global bar and pub revenue $1.2 trillion.
  • Dubai hotel revenue AED 25 billion in 2023.
  • Worldwide catering market $1 trillion in 2023.
  • U.S. convention center revenue $15 billion post-COVID.
  • Global spa industry $100 billion in 2023.
  • Mexico tourism revenue $30 billion in 2023.
  • Hospitality industry global GDP contribution 10% or $10 trillion.

Revenue and Market Size Interpretation

Clearly, the world is on a relentless quest to eat, sleep, and meet somewhere that isn't home, creating an economic engine so vast it makes entire countries look like modest side hustles.

Sustainability and Challenges

  • Food waste reduced 30% via AI inventory.
  • 40% hotels target net-zero by 2050.
  • Plastic ban affects 70% single-use items.
  • Energy costs up 20% due to inflation 2023.
  • Labor shortages cost $20 billion U.S. hospitality.
  • Water usage average 400L/guest/night.
  • 50% supply chain disruptions in 2023.
  • Overtourism in 80 destinations.
  • Cyber threats rose 300% post-COVID.
  • 30% revenue loss from climate events.
  • Regulatory compliance costs 5% operating budget.
  • Food waste 25% of purchases globally.
  • 60% staff burnout rate.
  • Inflation hit margins 15% in 2023.
  • Biodiversity loss impacts 20% nature tourism.
  • 70% SMEs lack sustainability plans.
  • Rising insurance premiums 25% due to risks.
  • Geopolitical tensions reduce travel 10%.
  • 40% properties non-compliant green standards.
  • Mental health claims up 50%.
  • Supply costs volatility 18% impact.
  • 55% face talent retention issues.
  • Carbon emissions hospitality 8% global total.
  • Allergy incidents 15% rise demands.
  • 25% closures due to regulations.
  • Waste diversion rates 50% target unmet.
  • Economic downturn risks 12% contraction.
  • Health code violations 20% higher.
  • 65% vulnerable to recessions.
  • Noise pollution complaints +30%.
  • Franchise disputes 10% of challenges.
  • Pandemic preparedness gaps 70%.
  • Local sourcing reduces emissions 20%.

Sustainability and Challenges Interpretation

The hospitality industry is racing to reconcile its immense challenges—from AI trimming food waste to staff burnout and skyrocketing cyber threats—with the stark reality that saving the planet and the bottom line now require the same ruthless efficiency.

Technology and Innovation

  • AI chatbots handle 25% guest queries.
  • 80% hotels adopt PMS cloud systems by 2025.
  • Mobile check-in used by 60% guests.
  • IoT devices in hotels grew 40% in 2023.
  • Blockchain for loyalty points piloted in 20% chains.
  • Revenue management software boosts yields 10-15%.
  • 50% restaurants use POS with analytics.
  • VR tours convert 25% more bookings.
  • Big data personalization increases spend 20%.
  • Contactless tech adoption 95% post-COVID.
  • Robotics in housekeeping save 30% labor.
  • 70% use CRM for guest profiling.
  • NFC keys replace cards in 40% properties.
  • Predictive analytics forecast occupancy 90% accuracy.
  • 5G enables AR menus in 15% restaurants.
  • Cloud PMS market $5 billion in 2023.
  • Voice assistants in 30% rooms by 2025.
  • Cybersecurity incidents up 25% in hospitality.
  • OTA integration APIs used by 85% hotels.
  • Smart thermostats save 20% energy.
  • Facial recognition check-in 10% adoption.
  • Metaverse events hosted by 5% venues.
  • AI pricing dynamic adjusts 50x/day.
  • Digital twins for hotel design 20% faster.
  • Wearables track guest preferences 15% loyalty boost.
  • RPA automates 40% back-office tasks.
  • 360 video reviews increase trust 30%.
  • Edge computing reduces latency 50ms in POS.
  • NFT loyalty programs in 2% luxury hotels.
  • Quantum computing trials for optimization 1%.
  • Hyper-personalization via ML 35% retention.
  • Biometrics secure 25% payments.
  • Drones for room service pilots 5% resorts.
  • 65% hotels plan IoT expansion in 2024.

Technology and Innovation Interpretation

The hospitality industry is now a high-tech masquerade ball where hotels, armed with chatbots, IoT, and predictive analytics, are desperately trying to anticipate your every whim while simultaneously fending off cyberattacks and hoping you don't notice the robot vacuum bumping into the bed.

Sources & References