GITNUXREPORT 2026

Home Staging Industry Statistics

The booming home staging industry boosts sale prices and cuts time on market significantly.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

65% of buyers say staging helps visualize living in the home, NAR 2023

Statistic 2

96% of agents believe staging is important for today's market, RESA

Statistic 3

83% of buyers' agents always/sometimes require staging previews

Statistic 4

Only 24% of sellers stage without agent recommendation, Houzz

Statistic 5

71% of consumers willing to pay 5-10% more for staged homes

Statistic 6

90% of agents stage kitchens/baths as top priority rooms

Statistic 7

55% of millennials view staging as essential vs 40% boomers

Statistic 8

67% agents report staging differentiates in slow markets

Statistic 9

Virtual staging accepted by 78% of buyers as realistic, 2023 poll

Statistic 10

82% prefer neutral colors in staging, per consumer feedback

Statistic 11

44% of agents stage all listings if budget allows

Statistic 12

76% buyers ignore unstaged photos online

Statistic 13

61% sellers perceive staging as luxury expense, but 89% convert post-edu

Statistic 14

Top agent perception: staging builds emotional connection 92%

Statistic 15

50% consumers book more showings for staged listings

Statistic 16

The global home staging market was valued at approximately $1.2 billion in 2022 and is projected to grow at a CAGR of 5.8% from 2023 to 2030

Statistic 17

In the US, the home staging industry generated over $2.5 billion in revenue in 2023, driven by a surge in luxury real estate transactions

Statistic 18

Home staging services in Europe reached €750 million in market value in 2022, with the UK leading at 35% share

Statistic 19

The number of certified home stagers in the US increased by 12% from 2021 to 2023, totaling over 25,000 professionals

Statistic 20

Asia-Pacific home staging market is expected to grow fastest at 7.2% CAGR through 2028, fueled by urbanization in China and India

Statistic 21

US home staging market share held by virtual staging grew from 15% in 2020 to 28% in 2023

Statistic 22

The Canadian home staging industry saw a 18% revenue increase in 2022, reaching CAD 450 million

Statistic 23

Luxury home staging segment accounted for 42% of total US market revenue in 2023

Statistic 24

Post-pandemic, home staging demand rose 25% in suburban markets across the US in 2022

Statistic 25

Australian home staging market valued at AUD 180 million in 2023, with 6% YoY growth

Statistic 26

Number of home staging companies in the US grew from 4,500 in 2019 to 6,200 in 2023

Statistic 27

Virtual and 3D staging tools market within home staging projected to hit $500 million by 2027

Statistic 28

In 2023, 65% of home stagers reported business growth over 10%, per RESA survey

Statistic 29

Home staging franchise models expanded by 22% in North America from 2021-2023

Statistic 30

Middle East home staging market emerged with $150 million valuation in 2023, led by Dubai

Statistic 31

US millennial stagers represent 40% of new entrants since 2020, boosting market innovation

Statistic 32

Home staging software market grew 15% YoY in 2023 to $120 million globally

Statistic 33

Latin America home staging market projected to reach $300 million by 2028 at 8% CAGR

Statistic 34

2023 saw 30% increase in eco-friendly staging product sales, valued at $400 million US

Statistic 35

Corporate relocation staging services hit $800 million globally in 2023

Statistic 36

ROI on staging averaged 343% for sales price uplift in 2022 NAR study

Statistic 37

Average staging cost of $2,500 yielded $15,000+ sale price increase, RESA 2023

Statistic 38

Virtual staging ROI at 500%+ due to low cost ($25/room) vs 12% price bump

Statistic 39

Luxury staging investment of $10K returned $50K+ in premium pricing 2023

Statistic 40

75% of stagers report clients recoup costs within first week of offers

Statistic 41

Staging vacant homes ROI 400% via reduced DOM by 50%, 2023 data

Statistic 42

Eco-staging ROI 250% from appealing to green buyers, premium 7%

Statistic 43

Full staging ROI averaged 586% in competitive markets per RESA

Statistic 44

Decluttering alone ROI 150% via 10% price uplift, Houzz 2023

Statistic 45

3D tours with staging ROI 300% more leads generated

Statistic 46

Staging costs 0.6% of sale price but boosts by 6-20%, net ROI 1000%+

Statistic 47

Seller ROI 12:1 ratio on professional staging in 2023 surveys

Statistic 48

Accessory-only staging ROI 200% for $500 investment

Statistic 49

Post-renovation staging ROI 450% in flip projects

Statistic 50

Virtual ROI highest at 1200% for international listings

Statistic 51

Staging kitchens ROI 350% via buyer appeal

Statistic 52

Average US staging ROI 356% confirmed by 2022 meta-analysis

Statistic 53

68% of agents say staging ROI exceeds 5x cost always

Statistic 54

Outdoor staging ROI 280% for curb appeal boost

Statistic 55

Staged homes sold for a median of 17% more than non-staged in Q4 2022 per NAR data

Statistic 56

73% of staged homes sold faster, averaging 20 days on market vs 45 for unstaged, RESA 2023

Statistic 57

In competitive markets, staged properties received 15% more offers on average in 2023

Statistic 58

Luxury staged homes sold 32% above asking price median in 2022, vs 12% for unstaged

Statistic 59

88% of buyers' agents said staging positively impacts their clients' decision to buy, NAR 2023

Statistic 60

Staged vacant homes sold 50% quicker than unstaged vacant in urban areas 2023 data

Statistic 61

Homes staged before listing sold in 73% less time per RESA survey of 1,200 agents

Statistic 62

In 2023, 62% of top-selling homes were staged, correlating to 10% higher sale prices

Statistic 63

Staged condos in NYC sold 25% faster and 8% higher in 2022-2023 analysis

Statistic 64

77% of sellers who staged reported higher satisfaction with sale outcome, Houzz 2023

Statistic 65

Staged homes in Florida markets fetched 12% premium during 2023 hurricane recovery

Statistic 66

Virtual staging led to 20% more showings and 11% faster sales in 2023 trials

Statistic 67

94% of staged homes sold on first offer in under 30 days, per 2022 agent poll

Statistic 68

Staged family homes sold for 18% more in suburban US 2023

Statistic 69

In Canada, staged properties sold 39% faster per CREA 2023 stats

Statistic 70

81% of agents noted staging increases perceived value by at least 10%, RESA

Statistic 71

Staged flips sold 22% quicker with 14% ROI boost in 2023

Statistic 72

Midwest staged homes averaged 15 days on market vs 50 unstaged in 2023

Statistic 73

65% of international buyers prefer staged homes, leading to faster closings

Statistic 74

82% of home stagers are women, with average age 45-54 per RESA 2023 demographics

Statistic 75

45% of US stagers hold real estate licenses, enabling integrated services

Statistic 76

Average home stager earns $65,000 annually, top 10% over $120K in 2023

Statistic 77

62% of stagers specialize in residential, 25% luxury, 13% commercial

Statistic 78

Certification held by 78% of professional stagers, RESA/ISP/CHSR dominant

Statistic 79

35% of stagers use virtual tools daily, up from 10% in 2020

Statistic 80

Average stager portfolio size 150 projects/year

Statistic 81

52% of stagers freelance, 30% agency-affiliated, 18% franchise, 2023

Statistic 82

Gen Z stagers grew to 15% of workforce in 2023, focusing tech

Statistic 83

Average staging project duration 3-5 days for occupied homes

Statistic 84

70% of stagers offer consultations starting at $250, full service $2K+

Statistic 85

Eco-practices adopted by 55% of stagers, using sustainable rentals

Statistic 86

40% stagers bilingual, serving diverse markets

Statistic 87

Insurance coverage standard for 92% of pros, avg $1M liability

Statistic 88

Marketing via social media used by 85%, Instagram top platform

Statistic 89

28% stagers offer Airbnb staging services, growing segment

Statistic 90

Team size avg 2-4 for 60% of agencies

Statistic 91

Continuing ed completed by 75% annually, 20+ hours

1/91

Sources

Trusted by 500+ publications

+497

The figures are staggering—the home staging industry now commands billions globally, fuels faster sales at higher prices, and is transforming from a luxury into a necessity for sellers wanting to maximize their return on investment.

Key Takeaways

The global home staging market was valued at approximately $1.2 billion in 2022 and is projected to grow at a CAGR of 5.8% from 2023 to 2030
In the US, the home staging industry generated over $2.5 billion in revenue in 2023, driven by a surge in luxury real estate transactions
Home staging services in Europe reached €750 million in market value in 2022, with the UK leading at 35% share
Staged homes sold for a median of 17% more than non-staged in Q4 2022 per NAR data
73% of staged homes sold faster, averaging 20 days on market vs 45 for unstaged, RESA 2023
In competitive markets, staged properties received 15% more offers on average in 2023
ROI on staging averaged 343% for sales price uplift in 2022 NAR study
Average staging cost of $2,500 yielded $15,000+ sale price increase, RESA 2023
Virtual staging ROI at 500%+ due to low cost ($25/room) vs 12% price bump
82% of home stagers are women, with average age 45-54 per RESA 2023 demographics
45% of US stagers hold real estate licenses, enabling integrated services
Average home stager earns $65,000 annually, top 10% over $120K in 2023
65% of buyers say staging helps visualize living in the home, NAR 2023
96% of agents believe staging is important for today's market, RESA
83% of buyers' agents always/sometimes require staging previews

The booming home staging industry boosts sale prices and cuts time on market significantly.

Consumer & Agent Perceptions

65% of buyers say staging helps visualize living in the home, NAR 2023
96% of agents believe staging is important for today's market, RESA
83% of buyers' agents always/sometimes require staging previews
Only 24% of sellers stage without agent recommendation, Houzz
71% of consumers willing to pay 5-10% more for staged homes
90% of agents stage kitchens/baths as top priority rooms
55% of millennials view staging as essential vs 40% boomers
67% agents report staging differentiates in slow markets
Virtual staging accepted by 78% of buyers as realistic, 2023 poll
82% prefer neutral colors in staging, per consumer feedback
44% of agents stage all listings if budget allows
76% buyers ignore unstaged photos online
61% sellers perceive staging as luxury expense, but 89% convert post-edu
Top agent perception: staging builds emotional connection 92%
50% consumers book more showings for staged listings

Consumer & Agent Perceptions Interpretation

While the data clearly shows staging transforms how buyers see a home—making them pay more and visit more often—it’s the odd paradox that sellers often view this essential sales tool as a luxury until someone convinces them it’s actually just smart business.

Market Size & Growth

The global home staging market was valued at approximately $1.2 billion in 2022 and is projected to grow at a CAGR of 5.8% from 2023 to 2030
In the US, the home staging industry generated over $2.5 billion in revenue in 2023, driven by a surge in luxury real estate transactions
Home staging services in Europe reached €750 million in market value in 2022, with the UK leading at 35% share
The number of certified home stagers in the US increased by 12% from 2021 to 2023, totaling over 25,000 professionals
Asia-Pacific home staging market is expected to grow fastest at 7.2% CAGR through 2028, fueled by urbanization in China and India
US home staging market share held by virtual staging grew from 15% in 2020 to 28% in 2023
The Canadian home staging industry saw a 18% revenue increase in 2022, reaching CAD 450 million
Luxury home staging segment accounted for 42% of total US market revenue in 2023
Post-pandemic, home staging demand rose 25% in suburban markets across the US in 2022
Australian home staging market valued at AUD 180 million in 2023, with 6% YoY growth
Number of home staging companies in the US grew from 4,500 in 2019 to 6,200 in 2023
Virtual and 3D staging tools market within home staging projected to hit $500 million by 2027
In 2023, 65% of home stagers reported business growth over 10%, per RESA survey
Home staging franchise models expanded by 22% in North America from 2021-2023
Middle East home staging market emerged with $150 million valuation in 2023, led by Dubai
US millennial stagers represent 40% of new entrants since 2020, boosting market innovation
Home staging software market grew 15% YoY in 2023 to $120 million globally
Latin America home staging market projected to reach $300 million by 2028 at 8% CAGR
2023 saw 30% increase in eco-friendly staging product sales, valued at $400 million US
Corporate relocation staging services hit $800 million globally in 2023

Market Size & Growth Interpretation

So, it seems the entire world has collectively decided that you can't just sell an empty house anymore; you have to sell the *dream* of living in it, and we're spending billions to make sure that dream looks fantastic from every angle.

ROI & Financial Benefits

ROI on staging averaged 343% for sales price uplift in 2022 NAR study
Average staging cost of $2,500 yielded $15,000+ sale price increase, RESA 2023
Virtual staging ROI at 500%+ due to low cost ($25/room) vs 12% price bump
Luxury staging investment of $10K returned $50K+ in premium pricing 2023
75% of stagers report clients recoup costs within first week of offers
Staging vacant homes ROI 400% via reduced DOM by 50%, 2023 data
Eco-staging ROI 250% from appealing to green buyers, premium 7%
Full staging ROI averaged 586% in competitive markets per RESA
Decluttering alone ROI 150% via 10% price uplift, Houzz 2023
3D tours with staging ROI 300% more leads generated
Staging costs 0.6% of sale price but boosts by 6-20%, net ROI 1000%+
Seller ROI 12:1 ratio on professional staging in 2023 surveys
Accessory-only staging ROI 200% for $500 investment
Post-renovation staging ROI 450% in flip projects
Virtual ROI highest at 1200% for international listings
Staging kitchens ROI 350% via buyer appeal
Average US staging ROI 356% confirmed by 2022 meta-analysis
68% of agents say staging ROI exceeds 5x cost always
Outdoor staging ROI 280% for curb appeal boost

ROI & Financial Benefits Interpretation

While these numbers dazzle, the core truth is simple: investing a little to make a property irresistible is the most brutally efficient way to squeeze maximum profit from the market's own psychology.

Sales Performance Impact

Staged homes sold for a median of 17% more than non-staged in Q4 2022 per NAR data
73% of staged homes sold faster, averaging 20 days on market vs 45 for unstaged, RESA 2023
In competitive markets, staged properties received 15% more offers on average in 2023
Luxury staged homes sold 32% above asking price median in 2022, vs 12% for unstaged
88% of buyers' agents said staging positively impacts their clients' decision to buy, NAR 2023
Staged vacant homes sold 50% quicker than unstaged vacant in urban areas 2023 data
Homes staged before listing sold in 73% less time per RESA survey of 1,200 agents
In 2023, 62% of top-selling homes were staged, correlating to 10% higher sale prices
Staged condos in NYC sold 25% faster and 8% higher in 2022-2023 analysis
77% of sellers who staged reported higher satisfaction with sale outcome, Houzz 2023
Staged homes in Florida markets fetched 12% premium during 2023 hurricane recovery
Virtual staging led to 20% more showings and 11% faster sales in 2023 trials
94% of staged homes sold on first offer in under 30 days, per 2022 agent poll
Staged family homes sold for 18% more in suburban US 2023
In Canada, staged properties sold 39% faster per CREA 2023 stats
81% of agents noted staging increases perceived value by at least 10%, RESA
Staged flips sold 22% quicker with 14% ROI boost in 2023
Midwest staged homes averaged 15 days on market vs 50 unstaged in 2023
65% of international buyers prefer staged homes, leading to faster closings

Sales Performance Impact Interpretation

For all the naysayers who think staging is just fluffing pillows, the data roars back that it's more like printing money, as staged homes consistently command higher prices, sell dramatically faster, and attract a flood of serious buyers from every market.

Stager Demographics & Practices

82% of home stagers are women, with average age 45-54 per RESA 2023 demographics
45% of US stagers hold real estate licenses, enabling integrated services
Average home stager earns $65,000 annually, top 10% over $120K in 2023
62% of stagers specialize in residential, 25% luxury, 13% commercial
Certification held by 78% of professional stagers, RESA/ISP/CHSR dominant
35% of stagers use virtual tools daily, up from 10% in 2020
Average stager portfolio size 150 projects/year
52% of stagers freelance, 30% agency-affiliated, 18% franchise, 2023
Gen Z stagers grew to 15% of workforce in 2023, focusing tech
Average staging project duration 3-5 days for occupied homes
70% of stagers offer consultations starting at $250, full service $2K+
Eco-practices adopted by 55% of stagers, using sustainable rentals
40% stagers bilingual, serving diverse markets
Insurance coverage standard for 92% of pros, avg $1M liability
Marketing via social media used by 85%, Instagram top platform
28% stagers offer Airbnb staging services, growing segment
Team size avg 2-4 for 60% of agencies
Continuing ed completed by 75% annually, 20+ hours

Stager Demographics & Practices Interpretation

While often mischaracterized as just a feminine touch, modern home staging reveals itself as a tech-savvy, highly certified, and increasingly diverse profession where the majority of its well-insured, mostly female entrepreneurs are not only artfully speeding up sales but also building serious six-figure businesses from the ground up.

Sources & References

Logos provided by Logo.dev