GITNUXREPORT 2026

Hobby Industry Statistics

The global hobby market is thriving and projected for strong continued growth.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

38% of U.S. adults aged 18-34 participated in crafting hobbies in 2023, compared to 22% of those over 65.

Statistic 2

Women account for 72% of hobby crafters in the U.S., spending an average of $450 annually on supplies.

Statistic 3

45 million Americans engaged in model building hobbies in 2023, with 60% being male.

Statistic 4

In the UK, 28% of hobbyists are under 25, primarily in gaming and cosplay segments.

Statistic 5

Global board game players: 1.2 billion, with 55% aged 25-44 and urban dwellers.

Statistic 6

U.S. arts & crafts participants: 62 million in 2023, 68% female, average age 42.

Statistic 7

RC hobbyists in Asia: 150 million, 75% male, average income $45k+, urban professionals.

Statistic 8

Collectibles enthusiasts worldwide: 250 million, 40% Gen Z, highest in trading cards (65% under 35).

Statistic 9

DIY hobbyists: 800 million globally, 52% female, 35% in emerging markets like India.

Statistic 10

UK knitting hobbyists: 9 million, 85% women over 40, average spend £200/year.

Statistic 11

U.S. puzzle solvers: 55 million adults, 58% women, peak age 30-50.

Statistic 12

Scrapbookers in U.S.: 12 million, 90% female, median age 38, household income $75k+.

Statistic 13

Drone hobby flyers: 5 million U.S., 82% male, 25-44 age group dominant.

Statistic 14

Global cosplayers: 100 million, 55% female, 70% under 30, concentrated in Asia.

Statistic 15

Quilting hobbyists U.S.: 8 million, 95% women, average age 55+.

Statistic 16

Birdwatchers worldwide: 150 million, 60% over 45, 52% male in North America.

Statistic 17

Homebrewers: 2 million U.S., 88% male, average age 39, college-educated.

Statistic 18

Lego adult fans (AFOLs): 10 million global, 70% male, 25-40 age.

Statistic 19

Stamp collectors: 20 million U.S., 65% male over 50.

Statistic 20

Woodworkers hobbyists: 18 million U.S., 92% male, median age 48.

Statistic 21

Beaders: 15 million global, 88% female, average age 45.

Statistic 22

Painting hobbyists U.S.: 25 million, 55% female, 18-34 rising segment.

Statistic 23

Astronomy amateurs: 12 million global, 70% male, high education levels.

Statistic 24

RC car enthusiasts: 8 million U.S., 85% male under 40.

Statistic 25

Candle makers hobby: 6 million U.S., 75% female 25-54.

Statistic 26

Fishing hobbyists U.S.: 55 million, 75% male, average age 44.

Statistic 27

Model railroaders: 600k U.S., 95% male over 50.

Statistic 28

The global hobby and craft supplies market was valued at USD 52.4 billion in 2022 and is projected to reach USD 74.8 billion by 2030, growing at a CAGR of 4.6%.

Statistic 29

In 2023, the U.S. hobby and toy industry generated $38.5 billion in revenue, marking a 7.2% increase from 2022.

Statistic 30

The model hobby market worldwide reached $12.3 billion in 2023, with a forecasted CAGR of 5.1% through 2028.

Statistic 31

Europe's hobby retail sector saw sales of €25.6 billion in 2022, up 4.8% year-over-year due to post-pandemic demand.

Statistic 32

The global board games market size was $13.2 billion in 2023, expected to grow to $21.4 billion by 2030 at a CAGR of 7.2%.

Statistic 33

U.S. arts and crafts market revenue hit $44.1 billion in 2023, driven by a 12% rise in online sales.

Statistic 34

The RC hobby market in Asia-Pacific was valued at $4.7 billion in 2022, projected to grow at 6.3% CAGR to 2030.

Statistic 35

Global collectibles market (stamps, coins, etc.) reached $412 billion in 2023, with trading cards segment at $12 billion.

Statistic 36

DIY hobby kits market grew to $8.9 billion globally in 2023, up 15% from 2022 amid remote work trends.

Statistic 37

U.K. hobby industry sales totaled £6.2 billion in 2022, with a 5.4% annual growth rate forecasted to 2027.

Statistic 38

The painting and drawing supplies market was $6.5 billion in 2023 worldwide, CAGR 4.2% to 2030.

Statistic 39

North American model railroading market size: $1.2 billion in 2023, growing at 3.8% CAGR.

Statistic 40

Global puzzle market revenue: $2.8 billion in 2023, expected to hit $4.1 billion by 2029 at 6.5% CAGR.

Statistic 41

Scrapbooking industry in U.S.: $3.4 billion sales in 2023, 8% growth from prior year.

Statistic 42

Drone hobby market globally: $2.9 billion in 2022, projected CAGR 9.1% to $5.6 billion by 2028.

Statistic 43

Knitting and crochet supplies market: $7.1 billion worldwide in 2023, 5.7% CAGR forecast.

Statistic 44

U.S. gaming miniatures market: $1.8 billion in 2023, up 11% YoY.

Statistic 45

Global astronomy hobby equipment market: $1.4 billion in 2023, 4.9% CAGR to 2030.

Statistic 46

Photography hobby gear sales: $15.2 billion globally in 2022, 3.5% growth expected.

Statistic 47

U.S. quilting fabric market: $2.6 billion in 2023, CAGR 4.1%.

Statistic 48

Worldwide cosplay market: $5.3 billion in 2023, projected 8.2% CAGR to 2030.

Statistic 49

Fishing hobby tackle market U.S.: $8.1 billion 2023, 2.8% growth.

Statistic 50

Birdwatching equipment global sales: $1.1 billion 2023, 5.2% CAGR.

Statistic 51

Homebrewing kits market: $2.4 billion worldwide 2023, 7.4% CAGR.

Statistic 52

Lego and building block hobby sales: $9.7 billion global 2023, 6.8% growth.

Statistic 53

Stamp collecting market: $3.2 billion 2023, stable 2.1% CAGR.

Statistic 54

Radio control cars market: $4.5 billion global 2023, 6.9% CAGR to 2030.

Statistic 55

Candle making hobby supplies: $1.7 billion U.S. 2023, 9.3% growth.

Statistic 56

Woodworking tools hobby market: $6.8 billion global 2023, 4.7% CAGR.

Statistic 57

Beading and jewelry making: $2.9 billion worldwide 2023, 5.6% growth forecast.

Statistic 58

65% of crafting hobby sales in U.S. came from online channels in 2023, totaling $28.7 billion.

Statistic 59

Board games segment captured 22% of hobby market share globally in 2023, $13.2 billion revenue.

Statistic 60

Arts & crafts kits accounted for 35% of U.S. hobby retail sales, $15.4 billion in 2023.

Statistic 61

Model cars and planes: 18% market share in hobby segment, $2.2 billion U.S. sales.

Statistic 62

Painting by numbers kits surged 40% in popularity, generating $900 million globally 2023.

Statistic 63

Knitting yarns sales: $4.2 billion worldwide, top yarn brand Lion Brand 15% share.

Statistic 64

Puzzles jigsaw category: 12 million units sold U.S. 2023, Ravensburger leading with 28% share.

Statistic 65

Scrapbooking albums and papers: $1.8 billion U.S., Creative Memories 12% market share.

Statistic 66

RC drones hobby use: 45% of total drone sales, $1.3 billion global.

Statistic 67

Cosplay costumes market: $3.1 billion Asia-Pacific, wigs and props 40% of sales.

Statistic 68

Quilting machines sales: $1.2 billion U.S., longarm quilters 25% segment.

Statistic 69

Birdwatching binoculars: Nikon and Vortex hold 55% combined share, $600 million sales.

Statistic 70

Homebrewing beer kits: 60% of sales, $1.4 billion U.S., Northern Brewer top seller.

Statistic 71

Lego sets adult collectors: $2.1 billion revenue, Icons series 30% of sales.

Statistic 72

Sports card trading: $8.5 billion 2023, Topps 35% market share.

Statistic 73

Woodworking CNC machines hobby: $800 million, Shapeoko leading 20% share.

Statistic 74

Jewelry making beads: Fire Mountain Gems 22% share, $1.6 billion sales.

Statistic 75

Astronomy telescopes: Celestron 28% global share, $400 million hobby sales.

Statistic 76

RC cars Traxxas dominates 40% U.S. market, $1.8 billion segment.

Statistic 77

Candle making soy wax: 55% preference, $900 million U.S. hobby sales.

Statistic 78

Fishing rods Shimano 32% share, $2.9 billion hobby tackle.

Statistic 79

Model trains Lionel 25% share, $500 million U.S. sales.

Statistic 80

Online crafting supplies Etsy 45% hobbyist platform share.

Statistic 81

Adult coloring books: 8 million sold U.S. 2023, Johanna Basford top author 40%.

Statistic 82

Dollhouse miniatures: 15% growth, $300 million global.

Statistic 83

Online hobby sales U.S. reached $22.4 billion in 2023, 58% of total revenue.

Statistic 84

Hobby Lobby U.S. revenue: $5.2 billion 2023, crafts 60% of sales.

Statistic 85

Michaels stores crafts revenue: $4.1 billion, yarn and fabric 25% share.

Statistic 86

Amazon hobby supplies Q4 2023: $1.8 billion, model kits up 22%.

Statistic 87

Joann Fabrics revenue: $2.3 billion 2023, quilting 18% of total.

Statistic 88

Board game sales Hasbro: $1.5 billion, Monopoly franchise $500 million.

Statistic 89

Ravensburger puzzle revenue: €450 million 2023, Disney licensed 30%.

Statistic 90

RC hobby Horizon Hobby: $800 million sales, Spektrum radios 40%.

Statistic 91

Topps trading cards: $900 million 2023, Pokémon $400 million.

Statistic 92

Lion Brand yarn: $250 million U.S. sales, Wool-Ease top product.

Statistic 93

Lego Group total revenue $9.7 billion 2023, adult sets $2.1 billion.

Statistic 94

Celestron telescopes: $150 million hobby revenue, NexStar series 35%.

Statistic 95

Traxxas RC vehicles: $450 million 2023, Slash model 25% sales.

Statistic 96

Etsy handmade hobby items: $2.5 billion gross sales 2023.

Statistic 97

Home Depot woodworking tools hobby: $1.2 billion, power tools 50%.

Statistic 98

Bass Pro Shops fishing gear: $1.8 billion hobby sales.

Statistic 99

Ace Hardware model paints: $120 million category sales.

Statistic 100

Walmart crafts aisle: $900 million annual hobby revenue.

Statistic 101

Target board games: $400 million 2023 sales.

Statistic 102

Craftsman tools hobby woodworking: $300 million U.S.

Statistic 103

DJI hobby drones: $1.1 billion consumer sales 2023.

Statistic 104

American Girl doll accessories hobby: $250 million.

Statistic 105

Vallejo model paints: $80 million global hobby sales.

Statistic 106

Brother sewing machines hobby: $400 million U.S. revenue.

Statistic 107

Copic markers art hobby: $150 million worldwide.

Statistic 108

Gundam model kits Bandai: $1.2 billion 2023.

Statistic 109

75% of hobbyists plan to increase spending in 2024 due to social media influence.

Statistic 110

Sustainability drives 62% of crafters to choose eco-friendly supplies by 2025.

Statistic 111

VR integration in hobbies projected to add $5 billion market by 2030.

Statistic 112

Post-COVID, home-based hobbies participation up 28%, sustained through 2028.

Statistic 113

Gen Z hobby spending to double to $15 billion U.S. by 2027.

Statistic 114

Subscription box model for hobbies: 40% CAGR to $3.2 billion by 2028.

Statistic 115

AI-generated patterns boost digital crafting 150% by 2025.

Statistic 116

Outdoor hobbies like birdwatching to grow 12% annually post-2024.

Statistic 117

E-sports crossover with tabletop gaming: $2 billion hybrid market by 2030.

Statistic 118

Upcycling crafts trend: 55% hobbyists adopting, saving $1.2 billion waste.

Statistic 119

Mobile apps for hobby tracking: 200 million users by 2026.

Statistic 120

Personalized 3D printed hobby parts: $800 million market 2030.

Statistic 121

Mental health hobbies like coloring projected 20% growth 2024-2029.

Statistic 122

Collaborative online hobby communities drive 35% sales uplift.

Statistic 123

Electric model planes shift from nitro: 70% market by 2027.

Statistic 124

Non-fungible collectibles (NFT hobbies): $500 million by 2025 decline to niche.

Statistic 125

Inclusive hobbies for disabled: 25% market growth to 2030.

Statistic 126

Micro-hobbies via TikTok: 1 billion views monthly, $400 million influence.

Statistic 127

Sustainable fishing tackle bio-materials: 40% adoption by 2028.

Statistic 128

Adult Lego building clubs: 500% membership growth since 2020.

Statistic 129

AR puzzles market: $1.5 billion by 2030, 15% CAGR.

Statistic 130

Craft beer homebrewing peaks then stabilizes at 10 million U.S. by 2027.

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Fueled by an explosion of creative pursuits and digital communities, the global hobby industry isn't just a niche pastime but a thriving $52.4 billion market poised to grow to nearly $75 billion by the end of the decade.

Key Takeaways

  • The global hobby and craft supplies market was valued at USD 52.4 billion in 2022 and is projected to reach USD 74.8 billion by 2030, growing at a CAGR of 4.6%.
  • In 2023, the U.S. hobby and toy industry generated $38.5 billion in revenue, marking a 7.2% increase from 2022.
  • The model hobby market worldwide reached $12.3 billion in 2023, with a forecasted CAGR of 5.1% through 2028.
  • 38% of U.S. adults aged 18-34 participated in crafting hobbies in 2023, compared to 22% of those over 65.
  • Women account for 72% of hobby crafters in the U.S., spending an average of $450 annually on supplies.
  • 45 million Americans engaged in model building hobbies in 2023, with 60% being male.
  • 65% of crafting hobby sales in U.S. came from online channels in 2023, totaling $28.7 billion.
  • Board games segment captured 22% of hobby market share globally in 2023, $13.2 billion revenue.
  • Arts & crafts kits accounted for 35% of U.S. hobby retail sales, $15.4 billion in 2023.
  • Online hobby sales U.S. reached $22.4 billion in 2023, 58% of total revenue.
  • Hobby Lobby U.S. revenue: $5.2 billion 2023, crafts 60% of sales.
  • Michaels stores crafts revenue: $4.1 billion, yarn and fabric 25% share.
  • 75% of hobbyists plan to increase spending in 2024 due to social media influence.
  • Sustainability drives 62% of crafters to choose eco-friendly supplies by 2025.
  • VR integration in hobbies projected to add $5 billion market by 2030.

The global hobby market is thriving and projected for strong continued growth.

Consumer Demographics

  • 38% of U.S. adults aged 18-34 participated in crafting hobbies in 2023, compared to 22% of those over 65.
  • Women account for 72% of hobby crafters in the U.S., spending an average of $450 annually on supplies.
  • 45 million Americans engaged in model building hobbies in 2023, with 60% being male.
  • In the UK, 28% of hobbyists are under 25, primarily in gaming and cosplay segments.
  • Global board game players: 1.2 billion, with 55% aged 25-44 and urban dwellers.
  • U.S. arts & crafts participants: 62 million in 2023, 68% female, average age 42.
  • RC hobbyists in Asia: 150 million, 75% male, average income $45k+, urban professionals.
  • Collectibles enthusiasts worldwide: 250 million, 40% Gen Z, highest in trading cards (65% under 35).
  • DIY hobbyists: 800 million globally, 52% female, 35% in emerging markets like India.
  • UK knitting hobbyists: 9 million, 85% women over 40, average spend £200/year.
  • U.S. puzzle solvers: 55 million adults, 58% women, peak age 30-50.
  • Scrapbookers in U.S.: 12 million, 90% female, median age 38, household income $75k+.
  • Drone hobby flyers: 5 million U.S., 82% male, 25-44 age group dominant.
  • Global cosplayers: 100 million, 55% female, 70% under 30, concentrated in Asia.
  • Quilting hobbyists U.S.: 8 million, 95% women, average age 55+.
  • Birdwatchers worldwide: 150 million, 60% over 45, 52% male in North America.
  • Homebrewers: 2 million U.S., 88% male, average age 39, college-educated.
  • Lego adult fans (AFOLs): 10 million global, 70% male, 25-40 age.
  • Stamp collectors: 20 million U.S., 65% male over 50.
  • Woodworkers hobbyists: 18 million U.S., 92% male, median age 48.
  • Beaders: 15 million global, 88% female, average age 45.
  • Painting hobbyists U.S.: 25 million, 55% female, 18-34 rising segment.
  • Astronomy amateurs: 12 million global, 70% male, high education levels.
  • RC car enthusiasts: 8 million U.S., 85% male under 40.
  • Candle makers hobby: 6 million U.S., 75% female 25-54.
  • Fishing hobbyists U.S.: 55 million, 75% male, average age 44.
  • Model railroaders: 600k U.S., 95% male over 50.

Consumer Demographics Interpretation

While the global hobby landscape reveals a fascinating tapestry where millennials are reclaiming crafts from their grandparents, Gen Z is leveling up in digital cosplay, and middle-aged men in sheds still dominate wheels, tracks, and brews, it ultimately paints a universal picture of humans seeking hands-on joy, creative identity, and community, just through wildly different—and often gendered—gateways.

Market Size & Growth

  • The global hobby and craft supplies market was valued at USD 52.4 billion in 2022 and is projected to reach USD 74.8 billion by 2030, growing at a CAGR of 4.6%.
  • In 2023, the U.S. hobby and toy industry generated $38.5 billion in revenue, marking a 7.2% increase from 2022.
  • The model hobby market worldwide reached $12.3 billion in 2023, with a forecasted CAGR of 5.1% through 2028.
  • Europe's hobby retail sector saw sales of €25.6 billion in 2022, up 4.8% year-over-year due to post-pandemic demand.
  • The global board games market size was $13.2 billion in 2023, expected to grow to $21.4 billion by 2030 at a CAGR of 7.2%.
  • U.S. arts and crafts market revenue hit $44.1 billion in 2023, driven by a 12% rise in online sales.
  • The RC hobby market in Asia-Pacific was valued at $4.7 billion in 2022, projected to grow at 6.3% CAGR to 2030.
  • Global collectibles market (stamps, coins, etc.) reached $412 billion in 2023, with trading cards segment at $12 billion.
  • DIY hobby kits market grew to $8.9 billion globally in 2023, up 15% from 2022 amid remote work trends.
  • U.K. hobby industry sales totaled £6.2 billion in 2022, with a 5.4% annual growth rate forecasted to 2027.
  • The painting and drawing supplies market was $6.5 billion in 2023 worldwide, CAGR 4.2% to 2030.
  • North American model railroading market size: $1.2 billion in 2023, growing at 3.8% CAGR.
  • Global puzzle market revenue: $2.8 billion in 2023, expected to hit $4.1 billion by 2029 at 6.5% CAGR.
  • Scrapbooking industry in U.S.: $3.4 billion sales in 2023, 8% growth from prior year.
  • Drone hobby market globally: $2.9 billion in 2022, projected CAGR 9.1% to $5.6 billion by 2028.
  • Knitting and crochet supplies market: $7.1 billion worldwide in 2023, 5.7% CAGR forecast.
  • U.S. gaming miniatures market: $1.8 billion in 2023, up 11% YoY.
  • Global astronomy hobby equipment market: $1.4 billion in 2023, 4.9% CAGR to 2030.
  • Photography hobby gear sales: $15.2 billion globally in 2022, 3.5% growth expected.
  • U.S. quilting fabric market: $2.6 billion in 2023, CAGR 4.1%.
  • Worldwide cosplay market: $5.3 billion in 2023, projected 8.2% CAGR to 2030.
  • Fishing hobby tackle market U.S.: $8.1 billion 2023, 2.8% growth.
  • Birdwatching equipment global sales: $1.1 billion 2023, 5.2% CAGR.
  • Homebrewing kits market: $2.4 billion worldwide 2023, 7.4% CAGR.
  • Lego and building block hobby sales: $9.7 billion global 2023, 6.8% growth.
  • Stamp collecting market: $3.2 billion 2023, stable 2.1% CAGR.
  • Radio control cars market: $4.5 billion global 2023, 6.9% CAGR to 2030.
  • Candle making hobby supplies: $1.7 billion U.S. 2023, 9.3% growth.
  • Woodworking tools hobby market: $6.8 billion global 2023, 4.7% CAGR.
  • Beading and jewelry making: $2.9 billion worldwide 2023, 5.6% growth forecast.

Market Size & Growth Interpretation

The global passion for pastimes is proving to be a multi-billion dollar testament to the fact that while idle hands may do the devil's work, busy hands are busy building a surprisingly serious and ever-expanding economy.

Popular Hobby Segments

  • 65% of crafting hobby sales in U.S. came from online channels in 2023, totaling $28.7 billion.
  • Board games segment captured 22% of hobby market share globally in 2023, $13.2 billion revenue.
  • Arts & crafts kits accounted for 35% of U.S. hobby retail sales, $15.4 billion in 2023.
  • Model cars and planes: 18% market share in hobby segment, $2.2 billion U.S. sales.
  • Painting by numbers kits surged 40% in popularity, generating $900 million globally 2023.
  • Knitting yarns sales: $4.2 billion worldwide, top yarn brand Lion Brand 15% share.
  • Puzzles jigsaw category: 12 million units sold U.S. 2023, Ravensburger leading with 28% share.
  • Scrapbooking albums and papers: $1.8 billion U.S., Creative Memories 12% market share.
  • RC drones hobby use: 45% of total drone sales, $1.3 billion global.
  • Cosplay costumes market: $3.1 billion Asia-Pacific, wigs and props 40% of sales.
  • Quilting machines sales: $1.2 billion U.S., longarm quilters 25% segment.
  • Birdwatching binoculars: Nikon and Vortex hold 55% combined share, $600 million sales.
  • Homebrewing beer kits: 60% of sales, $1.4 billion U.S., Northern Brewer top seller.
  • Lego sets adult collectors: $2.1 billion revenue, Icons series 30% of sales.
  • Sports card trading: $8.5 billion 2023, Topps 35% market share.
  • Woodworking CNC machines hobby: $800 million, Shapeoko leading 20% share.
  • Jewelry making beads: Fire Mountain Gems 22% share, $1.6 billion sales.
  • Astronomy telescopes: Celestron 28% global share, $400 million hobby sales.
  • RC cars Traxxas dominates 40% U.S. market, $1.8 billion segment.
  • Candle making soy wax: 55% preference, $900 million U.S. hobby sales.
  • Fishing rods Shimano 32% share, $2.9 billion hobby tackle.
  • Model trains Lionel 25% share, $500 million U.S. sales.
  • Online crafting supplies Etsy 45% hobbyist platform share.
  • Adult coloring books: 8 million sold U.S. 2023, Johanna Basford top author 40%.
  • Dollhouse miniatures: 15% growth, $300 million global.

Popular Hobby Segments Interpretation

The virtual marketplace has become the main craft fair, proving that whether we're meticulously painting by numbers, strategically moving a game piece, or simply trying not to glue our fingers together, the global obsession with making, collecting, and perfecting our passions is now a multi-billion-dollar tapestry woven largely online.

Sales and Revenue

  • Online hobby sales U.S. reached $22.4 billion in 2023, 58% of total revenue.
  • Hobby Lobby U.S. revenue: $5.2 billion 2023, crafts 60% of sales.
  • Michaels stores crafts revenue: $4.1 billion, yarn and fabric 25% share.
  • Amazon hobby supplies Q4 2023: $1.8 billion, model kits up 22%.
  • Joann Fabrics revenue: $2.3 billion 2023, quilting 18% of total.
  • Board game sales Hasbro: $1.5 billion, Monopoly franchise $500 million.
  • Ravensburger puzzle revenue: €450 million 2023, Disney licensed 30%.
  • RC hobby Horizon Hobby: $800 million sales, Spektrum radios 40%.
  • Topps trading cards: $900 million 2023, Pokémon $400 million.
  • Lion Brand yarn: $250 million U.S. sales, Wool-Ease top product.
  • Lego Group total revenue $9.7 billion 2023, adult sets $2.1 billion.
  • Celestron telescopes: $150 million hobby revenue, NexStar series 35%.
  • Traxxas RC vehicles: $450 million 2023, Slash model 25% sales.
  • Etsy handmade hobby items: $2.5 billion gross sales 2023.
  • Home Depot woodworking tools hobby: $1.2 billion, power tools 50%.
  • Bass Pro Shops fishing gear: $1.8 billion hobby sales.
  • Ace Hardware model paints: $120 million category sales.
  • Walmart crafts aisle: $900 million annual hobby revenue.
  • Target board games: $400 million 2023 sales.
  • Craftsman tools hobby woodworking: $300 million U.S.
  • DJI hobby drones: $1.1 billion consumer sales 2023.
  • American Girl doll accessories hobby: $250 million.
  • Vallejo model paints: $80 million global hobby sales.
  • Brother sewing machines hobby: $400 million U.S. revenue.
  • Copic markers art hobby: $150 million worldwide.
  • Gundam model kits Bandai: $1.2 billion 2023.

Sales and Revenue Interpretation

The data reveals that while Americans are spending tens of billions of dollars online and in stores to blissfully build, craft, and play in their own little worlds, it's clear our urge to create is the real economic powerhouse, with companies like Lego and Hobby Lobby proving that adulting often just means buying better toys.

Trends and Future Projections

  • 75% of hobbyists plan to increase spending in 2024 due to social media influence.
  • Sustainability drives 62% of crafters to choose eco-friendly supplies by 2025.
  • VR integration in hobbies projected to add $5 billion market by 2030.
  • Post-COVID, home-based hobbies participation up 28%, sustained through 2028.
  • Gen Z hobby spending to double to $15 billion U.S. by 2027.
  • Subscription box model for hobbies: 40% CAGR to $3.2 billion by 2028.
  • AI-generated patterns boost digital crafting 150% by 2025.
  • Outdoor hobbies like birdwatching to grow 12% annually post-2024.
  • E-sports crossover with tabletop gaming: $2 billion hybrid market by 2030.
  • Upcycling crafts trend: 55% hobbyists adopting, saving $1.2 billion waste.
  • Mobile apps for hobby tracking: 200 million users by 2026.
  • Personalized 3D printed hobby parts: $800 million market 2030.
  • Mental health hobbies like coloring projected 20% growth 2024-2029.
  • Collaborative online hobby communities drive 35% sales uplift.
  • Electric model planes shift from nitro: 70% market by 2027.
  • Non-fungible collectibles (NFT hobbies): $500 million by 2025 decline to niche.
  • Inclusive hobbies for disabled: 25% market growth to 2030.
  • Micro-hobbies via TikTok: 1 billion views monthly, $400 million influence.
  • Sustainable fishing tackle bio-materials: 40% adoption by 2028.
  • Adult Lego building clubs: 500% membership growth since 2020.
  • AR puzzles market: $1.5 billion by 2030, 15% CAGR.
  • Craft beer homebrewing peaks then stabilizes at 10 million U.S. by 2027.

Trends and Future Projections Interpretation

In an era where social media dictates our desires and sustainability our conscience, the modern hobbyist is being reshaped as a digital, eco-conscious, and community-driven consumer whose passions—from virtual reality birdwatching to AI-assisted upcycling—are not only fueling a booming economy but also stitching together a patchwork of well-being, innovation, and surprisingly, adult Lego clubs.

Sources & References