Key Takeaways
- The global hobby and craft supplies market was valued at USD 52.4 billion in 2022 and is projected to reach USD 74.8 billion by 2030, growing at a CAGR of 4.6%.
- In 2023, the U.S. hobby and toy industry generated $38.5 billion in revenue, marking a 7.2% increase from 2022.
- The model hobby market worldwide reached $12.3 billion in 2023, with a forecasted CAGR of 5.1% through 2028.
- 38% of U.S. adults aged 18-34 participated in crafting hobbies in 2023, compared to 22% of those over 65.
- Women account for 72% of hobby crafters in the U.S., spending an average of $450 annually on supplies.
- 45 million Americans engaged in model building hobbies in 2023, with 60% being male.
- 65% of crafting hobby sales in U.S. came from online channels in 2023, totaling $28.7 billion.
- Board games segment captured 22% of hobby market share globally in 2023, $13.2 billion revenue.
- Arts & crafts kits accounted for 35% of U.S. hobby retail sales, $15.4 billion in 2023.
- Online hobby sales U.S. reached $22.4 billion in 2023, 58% of total revenue.
- Hobby Lobby U.S. revenue: $5.2 billion 2023, crafts 60% of sales.
- Michaels stores crafts revenue: $4.1 billion, yarn and fabric 25% share.
- 75% of hobbyists plan to increase spending in 2024 due to social media influence.
- Sustainability drives 62% of crafters to choose eco-friendly supplies by 2025.
- VR integration in hobbies projected to add $5 billion market by 2030.
The global hobby market is thriving and projected for strong continued growth.
Consumer Demographics
- 38% of U.S. adults aged 18-34 participated in crafting hobbies in 2023, compared to 22% of those over 65.
- Women account for 72% of hobby crafters in the U.S., spending an average of $450 annually on supplies.
- 45 million Americans engaged in model building hobbies in 2023, with 60% being male.
- In the UK, 28% of hobbyists are under 25, primarily in gaming and cosplay segments.
- Global board game players: 1.2 billion, with 55% aged 25-44 and urban dwellers.
- U.S. arts & crafts participants: 62 million in 2023, 68% female, average age 42.
- RC hobbyists in Asia: 150 million, 75% male, average income $45k+, urban professionals.
- Collectibles enthusiasts worldwide: 250 million, 40% Gen Z, highest in trading cards (65% under 35).
- DIY hobbyists: 800 million globally, 52% female, 35% in emerging markets like India.
- UK knitting hobbyists: 9 million, 85% women over 40, average spend £200/year.
- U.S. puzzle solvers: 55 million adults, 58% women, peak age 30-50.
- Scrapbookers in U.S.: 12 million, 90% female, median age 38, household income $75k+.
- Drone hobby flyers: 5 million U.S., 82% male, 25-44 age group dominant.
- Global cosplayers: 100 million, 55% female, 70% under 30, concentrated in Asia.
- Quilting hobbyists U.S.: 8 million, 95% women, average age 55+.
- Birdwatchers worldwide: 150 million, 60% over 45, 52% male in North America.
- Homebrewers: 2 million U.S., 88% male, average age 39, college-educated.
- Lego adult fans (AFOLs): 10 million global, 70% male, 25-40 age.
- Stamp collectors: 20 million U.S., 65% male over 50.
- Woodworkers hobbyists: 18 million U.S., 92% male, median age 48.
- Beaders: 15 million global, 88% female, average age 45.
- Painting hobbyists U.S.: 25 million, 55% female, 18-34 rising segment.
- Astronomy amateurs: 12 million global, 70% male, high education levels.
- RC car enthusiasts: 8 million U.S., 85% male under 40.
- Candle makers hobby: 6 million U.S., 75% female 25-54.
- Fishing hobbyists U.S.: 55 million, 75% male, average age 44.
- Model railroaders: 600k U.S., 95% male over 50.
Consumer Demographics Interpretation
Market Size & Growth
- The global hobby and craft supplies market was valued at USD 52.4 billion in 2022 and is projected to reach USD 74.8 billion by 2030, growing at a CAGR of 4.6%.
- In 2023, the U.S. hobby and toy industry generated $38.5 billion in revenue, marking a 7.2% increase from 2022.
- The model hobby market worldwide reached $12.3 billion in 2023, with a forecasted CAGR of 5.1% through 2028.
- Europe's hobby retail sector saw sales of €25.6 billion in 2022, up 4.8% year-over-year due to post-pandemic demand.
- The global board games market size was $13.2 billion in 2023, expected to grow to $21.4 billion by 2030 at a CAGR of 7.2%.
- U.S. arts and crafts market revenue hit $44.1 billion in 2023, driven by a 12% rise in online sales.
- The RC hobby market in Asia-Pacific was valued at $4.7 billion in 2022, projected to grow at 6.3% CAGR to 2030.
- Global collectibles market (stamps, coins, etc.) reached $412 billion in 2023, with trading cards segment at $12 billion.
- DIY hobby kits market grew to $8.9 billion globally in 2023, up 15% from 2022 amid remote work trends.
- U.K. hobby industry sales totaled £6.2 billion in 2022, with a 5.4% annual growth rate forecasted to 2027.
- The painting and drawing supplies market was $6.5 billion in 2023 worldwide, CAGR 4.2% to 2030.
- North American model railroading market size: $1.2 billion in 2023, growing at 3.8% CAGR.
- Global puzzle market revenue: $2.8 billion in 2023, expected to hit $4.1 billion by 2029 at 6.5% CAGR.
- Scrapbooking industry in U.S.: $3.4 billion sales in 2023, 8% growth from prior year.
- Drone hobby market globally: $2.9 billion in 2022, projected CAGR 9.1% to $5.6 billion by 2028.
- Knitting and crochet supplies market: $7.1 billion worldwide in 2023, 5.7% CAGR forecast.
- U.S. gaming miniatures market: $1.8 billion in 2023, up 11% YoY.
- Global astronomy hobby equipment market: $1.4 billion in 2023, 4.9% CAGR to 2030.
- Photography hobby gear sales: $15.2 billion globally in 2022, 3.5% growth expected.
- U.S. quilting fabric market: $2.6 billion in 2023, CAGR 4.1%.
- Worldwide cosplay market: $5.3 billion in 2023, projected 8.2% CAGR to 2030.
- Fishing hobby tackle market U.S.: $8.1 billion 2023, 2.8% growth.
- Birdwatching equipment global sales: $1.1 billion 2023, 5.2% CAGR.
- Homebrewing kits market: $2.4 billion worldwide 2023, 7.4% CAGR.
- Lego and building block hobby sales: $9.7 billion global 2023, 6.8% growth.
- Stamp collecting market: $3.2 billion 2023, stable 2.1% CAGR.
- Radio control cars market: $4.5 billion global 2023, 6.9% CAGR to 2030.
- Candle making hobby supplies: $1.7 billion U.S. 2023, 9.3% growth.
- Woodworking tools hobby market: $6.8 billion global 2023, 4.7% CAGR.
- Beading and jewelry making: $2.9 billion worldwide 2023, 5.6% growth forecast.
Market Size & Growth Interpretation
Popular Hobby Segments
- 65% of crafting hobby sales in U.S. came from online channels in 2023, totaling $28.7 billion.
- Board games segment captured 22% of hobby market share globally in 2023, $13.2 billion revenue.
- Arts & crafts kits accounted for 35% of U.S. hobby retail sales, $15.4 billion in 2023.
- Model cars and planes: 18% market share in hobby segment, $2.2 billion U.S. sales.
- Painting by numbers kits surged 40% in popularity, generating $900 million globally 2023.
- Knitting yarns sales: $4.2 billion worldwide, top yarn brand Lion Brand 15% share.
- Puzzles jigsaw category: 12 million units sold U.S. 2023, Ravensburger leading with 28% share.
- Scrapbooking albums and papers: $1.8 billion U.S., Creative Memories 12% market share.
- RC drones hobby use: 45% of total drone sales, $1.3 billion global.
- Cosplay costumes market: $3.1 billion Asia-Pacific, wigs and props 40% of sales.
- Quilting machines sales: $1.2 billion U.S., longarm quilters 25% segment.
- Birdwatching binoculars: Nikon and Vortex hold 55% combined share, $600 million sales.
- Homebrewing beer kits: 60% of sales, $1.4 billion U.S., Northern Brewer top seller.
- Lego sets adult collectors: $2.1 billion revenue, Icons series 30% of sales.
- Sports card trading: $8.5 billion 2023, Topps 35% market share.
- Woodworking CNC machines hobby: $800 million, Shapeoko leading 20% share.
- Jewelry making beads: Fire Mountain Gems 22% share, $1.6 billion sales.
- Astronomy telescopes: Celestron 28% global share, $400 million hobby sales.
- RC cars Traxxas dominates 40% U.S. market, $1.8 billion segment.
- Candle making soy wax: 55% preference, $900 million U.S. hobby sales.
- Fishing rods Shimano 32% share, $2.9 billion hobby tackle.
- Model trains Lionel 25% share, $500 million U.S. sales.
- Online crafting supplies Etsy 45% hobbyist platform share.
- Adult coloring books: 8 million sold U.S. 2023, Johanna Basford top author 40%.
- Dollhouse miniatures: 15% growth, $300 million global.
Popular Hobby Segments Interpretation
Sales and Revenue
- Online hobby sales U.S. reached $22.4 billion in 2023, 58% of total revenue.
- Hobby Lobby U.S. revenue: $5.2 billion 2023, crafts 60% of sales.
- Michaels stores crafts revenue: $4.1 billion, yarn and fabric 25% share.
- Amazon hobby supplies Q4 2023: $1.8 billion, model kits up 22%.
- Joann Fabrics revenue: $2.3 billion 2023, quilting 18% of total.
- Board game sales Hasbro: $1.5 billion, Monopoly franchise $500 million.
- Ravensburger puzzle revenue: €450 million 2023, Disney licensed 30%.
- RC hobby Horizon Hobby: $800 million sales, Spektrum radios 40%.
- Topps trading cards: $900 million 2023, Pokémon $400 million.
- Lion Brand yarn: $250 million U.S. sales, Wool-Ease top product.
- Lego Group total revenue $9.7 billion 2023, adult sets $2.1 billion.
- Celestron telescopes: $150 million hobby revenue, NexStar series 35%.
- Traxxas RC vehicles: $450 million 2023, Slash model 25% sales.
- Etsy handmade hobby items: $2.5 billion gross sales 2023.
- Home Depot woodworking tools hobby: $1.2 billion, power tools 50%.
- Bass Pro Shops fishing gear: $1.8 billion hobby sales.
- Ace Hardware model paints: $120 million category sales.
- Walmart crafts aisle: $900 million annual hobby revenue.
- Target board games: $400 million 2023 sales.
- Craftsman tools hobby woodworking: $300 million U.S.
- DJI hobby drones: $1.1 billion consumer sales 2023.
- American Girl doll accessories hobby: $250 million.
- Vallejo model paints: $80 million global hobby sales.
- Brother sewing machines hobby: $400 million U.S. revenue.
- Copic markers art hobby: $150 million worldwide.
- Gundam model kits Bandai: $1.2 billion 2023.
Sales and Revenue Interpretation
Trends and Future Projections
- 75% of hobbyists plan to increase spending in 2024 due to social media influence.
- Sustainability drives 62% of crafters to choose eco-friendly supplies by 2025.
- VR integration in hobbies projected to add $5 billion market by 2030.
- Post-COVID, home-based hobbies participation up 28%, sustained through 2028.
- Gen Z hobby spending to double to $15 billion U.S. by 2027.
- Subscription box model for hobbies: 40% CAGR to $3.2 billion by 2028.
- AI-generated patterns boost digital crafting 150% by 2025.
- Outdoor hobbies like birdwatching to grow 12% annually post-2024.
- E-sports crossover with tabletop gaming: $2 billion hybrid market by 2030.
- Upcycling crafts trend: 55% hobbyists adopting, saving $1.2 billion waste.
- Mobile apps for hobby tracking: 200 million users by 2026.
- Personalized 3D printed hobby parts: $800 million market 2030.
- Mental health hobbies like coloring projected 20% growth 2024-2029.
- Collaborative online hobby communities drive 35% sales uplift.
- Electric model planes shift from nitro: 70% market by 2027.
- Non-fungible collectibles (NFT hobbies): $500 million by 2025 decline to niche.
- Inclusive hobbies for disabled: 25% market growth to 2030.
- Micro-hobbies via TikTok: 1 billion views monthly, $400 million influence.
- Sustainable fishing tackle bio-materials: 40% adoption by 2028.
- Adult Lego building clubs: 500% membership growth since 2020.
- AR puzzles market: $1.5 billion by 2030, 15% CAGR.
- Craft beer homebrewing peaks then stabilizes at 10 million U.S. by 2027.
Trends and Future Projections Interpretation
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