GITNUXREPORT 2026

Healthy Food Trend Statistics

Consumers globally are fueling rapid, multi-billion dollar growth across all healthy food categories.

Sarah Mitchell

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

72% of US consumers actively seek out healthier food options when grocery shopping in 2023.

Statistic 2

45% of global consumers increased plant-based protein consumption in the last year, per 2023 survey.

Statistic 3

61% of millennials prefer organic foods over conventional, according to 2024 report.

Statistic 4

38% of consumers worldwide report buying more functional foods for immunity in 2023.

Statistic 5

In the UK, 55% of shoppers prioritize low-sugar products, up from 42% in 2020.

Statistic 6

67% of Gen Z consumers seek sustainable packaging in healthy foods, 2023 data.

Statistic 7

49% of parents choose fortified cereals for children's nutrition, per US 2023 study.

Statistic 8

52% of Europeans increased consumption of fermented foods for gut health in 2023.

Statistic 9

40% of consumers avoid ultra-processed foods, rising to 58% among high-income groups.

Statistic 10

63% of women globally prefer high-protein snacks, compared to 47% of men, 2024 survey.

Statistic 11

72% of US consumers actively seek out healthier food options when grocery shopping in 2023.

Statistic 12

45% of global consumers increased plant-based protein consumption in the last year, per 2023 survey.

Statistic 13

61% of millennials prefer organic foods over conventional, according to 2024 report.

Statistic 14

North America holds 38% share of global healthy food market in 2023.

Statistic 15

Asia-Pacific healthy snacks market to grow fastest at 8.2% CAGR to 2030.

Statistic 16

Europe organic food sales reached €54.5 billion in 2022.

Statistic 17

In India, healthy food market projected to hit $30 billion by 2026.

Statistic 18

Brazil plant-based market grew 30% YoY to $1.2 billion in 2023.

Statistic 19

China functional foods market valued at $45 billion in 2023.

Statistic 20

Middle East healthy beverage market to expand at 7.5% CAGR to 2028.

Statistic 21

Australia superfoods consumption up 25% in urban areas 2023.

Statistic 22

Africa organic market grew 20% to $1.5 billion in 2023.

Statistic 23

UK keto product sales increased 18% in 2023.

Statistic 24

Consumption of omega-3 fortified foods linked to 25% lower risk of cardiovascular disease in meta-analysis of 2023.

Statistic 25

Regular intake of plant-based diets reduces type 2 diabetes risk by 23%, per 2023 Lancet study.

Statistic 26

Probiotic consumption improves gut microbiota diversity by 30% in 12 weeks, 2023 clinical trial.

Statistic 27

Organic produce consumption associated with 14% higher antioxidant levels in blood, 2022 study.

Statistic 28

Mediterranean diet adherence lowers Alzheimer's risk by 40%, per 2023 Neurology journal.

Statistic 29

High-fiber foods intake reduces colorectal cancer risk by 17% per 10g/day increase, WHO 2023.

Statistic 30

Ketogenic diet leads to 12% average weight loss in 6 months, meta-analysis 2023.

Statistic 31

Superfoods like berries improve cognitive function by 15% in elderly, 2023 trial.

Statistic 32

Low-sodium diets cut hypertension risk by 28%, per American Heart Association 2023.

Statistic 33

Fermented foods enhance immune response by 20%, 2023 immunology study.

Statistic 34

1,247 new plant-based product launches recorded in the US in 2023.

Statistic 35

35% increase in functional beverage launches with adaptogens globally in 2023.

Statistic 36

Over 500 keto-friendly snack innovations hit shelves in Europe 2023.

Statistic 37

28% of new food products in 2023 featured clean label claims.

Statistic 38

Gut health product launches surged 42% year-over-year in 2023.

Statistic 39

1,100+ protein-enriched bakery items launched worldwide in 2023.

Statistic 40

Collagen-infused foods saw 150 new SKUs in Asia-Pacific 2023.

Statistic 41

22% rise in organic ready-meal innovations in North America 2023.

Statistic 42

Mushroom-based meat alternatives doubled launches to 300+ in 2023.

Statistic 43

The global healthy snacks market size was valued at USD 94.47 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2030.

Statistic 44

Plant-based food sales in the US reached $8.1 billion in 2023, marking a 15% increase from the previous year.

Statistic 45

The organic food market worldwide is expected to reach $437.23 billion by 2028, growing at a CAGR of 12.9% from 2021.

Statistic 46

Functional foods market valued at $275.5 billion in 2022, projected to hit $463.1 billion by 2032 at CAGR 5.3%.

Statistic 47

US natural and organic food sales hit $67.5 billion in 2022, up 4.4% from prior year.

Statistic 48

Global superfoods market size stood at $164.5 billion in 2023, expected to grow to $322.3 billion by 2032 at 7.8% CAGR.

Statistic 49

Keto diet food market reached $12.49 billion globally in 2023, forecasted to $26.12 billion by 2031 at 9.8% CAGR.

Statistic 50

Probiotic drinks market valued at $15.2 billion in 2023, projected to reach $32.5 billion by 2032 at 8.8% CAGR.

Statistic 51

Clean label food market size was $142.3 billion in 2022, expected to grow to $245.6 billion by 2030 at 7.2% CAGR.

Statistic 52

Gut health foods market reached $22.1 billion in 2023, anticipated to hit $58.9 billion by 2033 at 10.3% CAGR.

Statistic 53

The global healthy snacks market size was valued at USD 94.47 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2030.

Statistic 54

Plant-based food sales in the US reached $8.1 billion in 2023, marking a 15% increase from the previous year.

Statistic 55

The organic food market worldwide is expected to reach $437.23 billion by 2028, growing at a CAGR of 12.9% from 2021.

Statistic 56

Functional foods market valued at $275.5 billion in 2022, projected to hit $463.1 billion by 2032 at CAGR 5.3%.

Statistic 57

US natural and organic food sales hit $67.5 billion in 2022, up 4.4% from prior year.

Statistic 58

Global superfoods market size stood at $164.5 billion in 2023, expected to grow to $322.3 billion by 2032 at 7.8% CAGR.

Statistic 59

Keto diet food market reached $12.49 billion globally in 2023, forecasted to $26.12 billion by 2031 at 9.8% CAGR.

Statistic 60

Probiotic drinks market valued at $15.2 billion in 2023, projected to reach $32.5 billion by 2032 at 8.8% CAGR.

Statistic 61

Clean label food market size was $142.3 billion in 2022, expected to grow to $245.6 billion by 2030 at 7.2% CAGR.

Statistic 62

Gut health foods market reached $22.1 billion in 2023, anticipated to hit $58.9 billion by 2033 at 10.3% CAGR.

Sources
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Fueled by a collective craving for wellness, the numbers paint a staggering picture: from plant-based sales soaring past $8 billion to a majority of shoppers actively hunting for healthier options, the global movement toward mindful eating has transformed from a niche interest into a multi-hundred-billion-dollar revolution reshaping every aisle of the grocery store.

Key Takeaways

  • The global healthy snacks market size was valued at USD 94.47 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2030.
  • Plant-based food sales in the US reached $8.1 billion in 2023, marking a 15% increase from the previous year.
  • The organic food market worldwide is expected to reach $437.23 billion by 2028, growing at a CAGR of 12.9% from 2021.
  • 72% of US consumers actively seek out healthier food options when grocery shopping in 2023.
  • 45% of global consumers increased plant-based protein consumption in the last year, per 2023 survey.
  • 61% of millennials prefer organic foods over conventional, according to 2024 report.
  • Consumption of omega-3 fortified foods linked to 25% lower risk of cardiovascular disease in meta-analysis of 2023.
  • Regular intake of plant-based diets reduces type 2 diabetes risk by 23%, per 2023 Lancet study.
  • Probiotic consumption improves gut microbiota diversity by 30% in 12 weeks, 2023 clinical trial.
  • 1,247 new plant-based product launches recorded in the US in 2023.
  • 35% increase in functional beverage launches with adaptogens globally in 2023.
  • Over 500 keto-friendly snack innovations hit shelves in Europe 2023.
  • North America holds 38% share of global healthy food market in 2023.
  • Asia-Pacific healthy snacks market to grow fastest at 8.2% CAGR to 2030.
  • Europe organic food sales reached €54.5 billion in 2022.

Consumers globally are fueling rapid, multi-billion dollar growth across all healthy food categories.

Consumer Preferences

  • 72% of US consumers actively seek out healthier food options when grocery shopping in 2023.
  • 45% of global consumers increased plant-based protein consumption in the last year, per 2023 survey.
  • 61% of millennials prefer organic foods over conventional, according to 2024 report.
  • 38% of consumers worldwide report buying more functional foods for immunity in 2023.
  • In the UK, 55% of shoppers prioritize low-sugar products, up from 42% in 2020.
  • 67% of Gen Z consumers seek sustainable packaging in healthy foods, 2023 data.
  • 49% of parents choose fortified cereals for children's nutrition, per US 2023 study.
  • 52% of Europeans increased consumption of fermented foods for gut health in 2023.
  • 40% of consumers avoid ultra-processed foods, rising to 58% among high-income groups.
  • 63% of women globally prefer high-protein snacks, compared to 47% of men, 2024 survey.
  • 72% of US consumers actively seek out healthier food options when grocery shopping in 2023.
  • 45% of global consumers increased plant-based protein consumption in the last year, per 2023 survey.
  • 61% of millennials prefer organic foods over conventional, according to 2024 report.

Consumer Preferences Interpretation

The modern grocery cart has become a moral and medical checklist, where we scrutinize labels for plant-powered protein and gut-friendly microbes while dodging sugar and processing, all with a side of generational side-eye.

Global and Regional Data

  • North America holds 38% share of global healthy food market in 2023.
  • Asia-Pacific healthy snacks market to grow fastest at 8.2% CAGR to 2030.
  • Europe organic food sales reached €54.5 billion in 2022.
  • In India, healthy food market projected to hit $30 billion by 2026.
  • Brazil plant-based market grew 30% YoY to $1.2 billion in 2023.
  • China functional foods market valued at $45 billion in 2023.
  • Middle East healthy beverage market to expand at 7.5% CAGR to 2028.
  • Australia superfoods consumption up 25% in urban areas 2023.
  • Africa organic market grew 20% to $1.5 billion in 2023.
  • UK keto product sales increased 18% in 2023.

Global and Regional Data Interpretation

North America may currently hold the gold medal in the healthy food market, but while everyone else is sprinting with explosive growth, from Brazil's plant-based boom to India's projected feast, it might want to glance nervously over its shoulder.

Health Benefits

  • Consumption of omega-3 fortified foods linked to 25% lower risk of cardiovascular disease in meta-analysis of 2023.
  • Regular intake of plant-based diets reduces type 2 diabetes risk by 23%, per 2023 Lancet study.
  • Probiotic consumption improves gut microbiota diversity by 30% in 12 weeks, 2023 clinical trial.
  • Organic produce consumption associated with 14% higher antioxidant levels in blood, 2022 study.
  • Mediterranean diet adherence lowers Alzheimer's risk by 40%, per 2023 Neurology journal.
  • High-fiber foods intake reduces colorectal cancer risk by 17% per 10g/day increase, WHO 2023.
  • Ketogenic diet leads to 12% average weight loss in 6 months, meta-analysis 2023.
  • Superfoods like berries improve cognitive function by 15% in elderly, 2023 trial.
  • Low-sodium diets cut hypertension risk by 28%, per American Heart Association 2023.
  • Fermented foods enhance immune response by 20%, 2023 immunology study.

Health Benefits Interpretation

Science is basically screaming that if you eat like a responsible adult—think plants, fish fats, fermented stuff, and less salt—you'll dodge a startling number of bullets, from heart attacks to forgetfulness.

Innovation and Products

  • 1,247 new plant-based product launches recorded in the US in 2023.
  • 35% increase in functional beverage launches with adaptogens globally in 2023.
  • Over 500 keto-friendly snack innovations hit shelves in Europe 2023.
  • 28% of new food products in 2023 featured clean label claims.
  • Gut health product launches surged 42% year-over-year in 2023.
  • 1,100+ protein-enriched bakery items launched worldwide in 2023.
  • Collagen-infused foods saw 150 new SKUs in Asia-Pacific 2023.
  • 22% rise in organic ready-meal innovations in North America 2023.
  • Mushroom-based meat alternatives doubled launches to 300+ in 2023.

Innovation and Products Interpretation

In 2023, our plates apparently decided to get a life coach, sending our digestive systems to adaptogen-fueled therapy while trying to build muscle with one hand and restore collagen with the other, all under the squeaky-clean label of wellness.

Market Growth

  • The global healthy snacks market size was valued at USD 94.47 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2030.
  • Plant-based food sales in the US reached $8.1 billion in 2023, marking a 15% increase from the previous year.
  • The organic food market worldwide is expected to reach $437.23 billion by 2028, growing at a CAGR of 12.9% from 2021.
  • Functional foods market valued at $275.5 billion in 2022, projected to hit $463.1 billion by 2032 at CAGR 5.3%.
  • US natural and organic food sales hit $67.5 billion in 2022, up 4.4% from prior year.
  • Global superfoods market size stood at $164.5 billion in 2023, expected to grow to $322.3 billion by 2032 at 7.8% CAGR.
  • Keto diet food market reached $12.49 billion globally in 2023, forecasted to $26.12 billion by 2031 at 9.8% CAGR.
  • Probiotic drinks market valued at $15.2 billion in 2023, projected to reach $32.5 billion by 2032 at 8.8% CAGR.
  • Clean label food market size was $142.3 billion in 2022, expected to grow to $245.6 billion by 2030 at 7.2% CAGR.
  • Gut health foods market reached $22.1 billion in 2023, anticipated to hit $58.9 billion by 2033 at 10.3% CAGR.
  • The global healthy snacks market size was valued at USD 94.47 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2030.
  • Plant-based food sales in the US reached $8.1 billion in 2023, marking a 15% increase from the previous year.
  • The organic food market worldwide is expected to reach $437.23 billion by 2028, growing at a CAGR of 12.9% from 2021.
  • Functional foods market valued at $275.5 billion in 2022, projected to hit $463.1 billion by 2032 at CAGR 5.3%.
  • US natural and organic food sales hit $67.5 billion in 2022, up 4.4% from prior year.
  • Global superfoods market size stood at $164.5 billion in 2023, expected to grow to $322.3 billion by 2032 at 7.8% CAGR.
  • Keto diet food market reached $12.49 billion globally in 2023, forecasted to $26.12 billion by 2031 at 9.8% CAGR.
  • Probiotic drinks market valued at $15.2 billion in 2023, projected to reach $32.5 billion by 2032 at 8.8% CAGR.
  • Clean label food market size was $142.3 billion in 2022, expected to grow to $245.6 billion by 2030 at 7.2% CAGR.
  • Gut health foods market reached $22.1 billion in 2023, anticipated to hit $58.9 billion by 2033 at 10.3% CAGR.

Market Growth Interpretation

It seems humanity has decided that the future of food is not just about eating, but about investing in a trillion-dollar buffet where every bite must be plant-based, organic, functional, gut-friendly, and have a morally superior ingredient list.

Sources & References

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