Must-Know Growth Hacking Metrics

Highlights: Growth Hacking Metrics

  • 1. Acquisition
  • 2. Activation
  • 3. Retention
  • 4. Referral
  • 5. Revenue
  • 6. Churn
  • 7. Customer Acquisition Cost (CAC)
  • 8. Lifetime Value (LTV)
  • 9. Monthly Active Users (MAU)
  • 10. Daily Active Users (DAU)
  • 11. Conversion Rate (CR)
  • 12. Time to Value (TTV)
  • 13. Net Promoter Score (NPS)
  • 14. Engagement Rate

Table of Contents

In the ever-evolving world of digital marketing, businesses must stay ahead of the game and continuously adapt in order to thrive. One such marketing strategy that has revolutionized the way companies approach their growth is ‘growth hacking.’ With its focus on creative and cost-effective methods to foster rapid business expansion, growth hacking has proven to be an essential tool for startups and established organizations alike.

As we delve deeper into the realm of growth hacking, it’s crucial that we discuss the importance of growth hacking metrics – the key performance indicators (KPIs) that allow us to measure, analyze, and optimize our growth strategies. In this blog post, we will explore the integral role of growth hacking metrics, how to choose the right ones for your business, and how utilizing these metrics can ultimately drive your company to new heights of success.

Growth Hacking Metrics You Should Know

1. Acquisition

Refers to the methods and strategies used to attract new users to the platform or product. It measures the effectiveness of your efforts in gaining new customers.

2. Activation

Measures the initial user engagement with your product or service. This metric helps determine if new users are successfully completing the onboarding process and finding value in your product.

3. Retention

The rate at which users continue to engage with your product or service over time. High retention rates indicate that users find long-term value and satisfaction.

4. Referral

Refers to the process of existing users recommending your product or service to others. This metric measures the effectiveness of your referral program and helps determine the virality of your product.

5. Revenue

The amount of money generated from your user base. Monitoring revenue growth helps assess the financial health of your business and indicates the success of your growth hacking strategies.

6. Churn

The rate at which customers stop using your product or service. High churn rates indicate that users aren’t satisfied or have found an alternative product that better meets their needs.

7. Customer Acquisition Cost (CAC)

The total cost of acquiring a new customer, taking into account marketing and sales expenses. Lower CAC indicates that your growth strategies are effective and efficient.

8. Lifetime Value (LTV)

The projected revenue generated by a customer during their entire relationship with your business. Metrics experts use LTV to determine how much you should be spending on acquiring and retaining customers.

9. Monthly Active Users (MAU)

The number of unique users engaging with your product or service in a given month. Increasing MAU signifies successful growth and user adoption.

10. Daily Active Users (DAU)

The number of unique users engaging with your product or service on a daily basis. High DAU rates demonstrate strong user engagement and satisfaction.

11. Conversion Rate (CR)

The percentage of users who complete a desired action, such as making a purchase or signing up. Higher conversion rates indicate that your product or service is effectively meeting user needs.

12. Time to Value (TTV)

Measures the duration it takes for users to experience the full value of your product or service. Shorter TTV signifies a more enjoyable and efficient user experience.

13. Net Promoter Score (NPS)

A metric that measures customer satisfaction and loyalty by asking users how likely they are to recommend your product or service to others. Higher NPS scores indicate satisfied users and effective growth strategies.

14. Engagement Rate

Measures user interaction with your product or service, such as clicks, likes, shares, or comments. A higher engagement rate indicates that users find value in your offerings and are more likely to continue using them.

Growth Hacking Metrics Explained

Growth hacking metrics are essential for determining the success of a product or platform and guiding future strategies. Acquisition helps measure the effectiveness of attracting new users, while Activation assesses their initial engagement and onboarding experience. Retention and Churn rates give insights into long-term satisfaction and potential areas for improvement. The significance of Referral, Revenue, and Customer Acquisition Cost (CAC) lies in determining the financial health of the business and the effectiveness of your growth strategies.

Lifetime Value (LTV) evaluates the projected revenue generated by customers, guiding acquisition and retention efforts. Both Monthly Active Users (MAU) and Daily Active Users (DAU) represent user adoption and engagement levels. Conversion Rate (CR) indicates how well a product meets user needs and leads to desired actions. Time to Value (TTV) highlights the efficiency of the user experience, and Net Promoter Score (NPS) represents customer satisfaction, loyalty, and the efficacy of growth strategies. Finally, Engagement Rate serves as a sign of user interest, interaction, and the value clients find in your product or service.


In the ever-evolving digital landscape, growth hacking metrics play a crucial role in the success of any business striving to achieve exponential growth. By focusing on the key parameters, such as user acquisition, activation, retention, referral, and revenue (AARRR), businesses can analyze the effectiveness of their strategies and accurately evaluate their position in the market. Ultimately, understanding and monitoring growth hacking metrics allows organizations to make data-driven decisions and adapt their tactics accordingly, ensuring a sustainable and scalable growth trajectory in today’s competitive world.


What are growth hacking metrics and why are they important for businesses?

Growth hacking metrics are key performance indicators (KPIs) used to measure the success of growth hacking activities. They are crucial for businesses because they allow tracking the effectiveness of marketing efforts and tactics, help optimize strategies for better growth, and assist in making data-driven decisions.

What are some common growth hacking metrics used by businesses?

Some common growth hacking metrics include customer acquisition cost (CAC), lifetime value (LTV), churn rate, conversion rate, and daily/monthly active users (DAU/MAU). These metrics help businesses to evaluate the efficiency of their marketing campaigns, user engagement, and overall customer retention.

How can businesses optimize their growth hacking metrics?

Businesses can optimize growth hacking metrics by A/B testing different strategies, analyzing their target audience and segmenting customers, allocating resources efficiently, focusing on customer retention, and refining their marketing and sales funnel to ensure maximum conversions and revenue growth.

Can growth hacking metrics be tailored to fit specific industries or businesses?

Yes, growth hacking metrics can be tailored to fit specific industries or businesses. It is essential to choose metrics that align well with the organization's goals and industry norms. Each business will have unique objectives and growth targets, and the chosen growth hacking metrics must reflect those objectives to ensure effective measurement and optimization.

How frequently should businesses track their growth hacking metrics?

Businesses should track growth hacking metrics regularly, ideally on a weekly or monthly basis. This frequency allows organizations to monitor their marketing campaigns, identify trends, and react quickly to changes. By consistently analyzing these metrics, businesses can make adjustments to their growth strategies, ensuring long-term success and profitability.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!