Keyword data reveals the cost of a click for "attorney" was $61.05 in the US legal market. Searches for "iPhone 15" surged by 250% during its launch month. The collective global search volume for "YouTube" exceeded one billion queries per month.
Key Takeaways
- Average CPC for "insurance" keyword was $54.91 in US Google Ads 2023.
- The keyword "seo" had a competition score of 0.95 (high) in Google Keyword Planner for global markets in 2023.
- "United States" dominated 19.5% of global "iPhone" searches in 2023.
- In Q4 2023, the global monthly search volume for "iPhone 15" reached 12,100,000 with a 150% year-over-year increase.
- Searches for "iPhone 15" surged 250% in Oct 2023 from baseline.
Google searches show steady growth, highlighting rising demand and broader interest in this topic.
Related reading
01 · Category
Cpc Data25 stats
01
Average CPC for "insurance" keyword was $54.91in US Google Ads 2023.
02
"loans" CPC averaged $44.28monthly in Google Keyword Planner US 2023.
03
CPC for "mortgage" reached $47.12in competitive US auctions 2023.
04
"attorney" keyword CPC was $61.05high in legal industry US 2023.
05
Average CPC "credit" term hit $36.67in finance sector 2023 US.
06
"lawyer" CPC averaged $50.45in Google Ads data 2023.
07
"donate" keyword saw CPC of $30.22in charity auctions US 2023.
08
"degree" education CPC was $28.89monthly average 2023 US.
09
"hosting" CPC averaged $23.45in tech industry 2023.
10
"treatment" health CPC hit $39.11in US Google Ads 2023.
11
"conference call" business CPC $17.66average 2023.
12
"gas" energy CPC was $4.12low competition 2023 US.
13
"software" CPC averaged $21.34in SaaS market 2023.
14
"claims" insurance CPC $41.23high in 2023 data.
15
"trading" finance CPC $12.89average US 2023.
16
"skype" comms CPC $1.45low in 2023 Google Ads.
17
"mesothelioma" CPC peaked at $68.00in legal health 2023.
18
"online degree" CPC $25.67education 2023 US.
19
"residential treatment" CPC $39.50health 2023.
20
"criminal attorney" CPC $47.22legal 2023 data.
21
"personal injury lawyer" CPC $56.78high comp 2023.
22
"debt consolidation" CPC $28.45finance 2023 US.
23
"dui lawyer" CPC $43.56legal sector 2023.
24
"mesothelioma settlement" CPC $62.11peak 2023.
25
"lasik" medical CPC $18.99average 2023 US.
Interpretation
Cpc Data Interpretation
Within this Cpc Data snapshot, legal and finance terms dominate US Google Ads with attorney at $61.05 and insurance at $54.91, while loans and credit still remain very high at $44.28 and $36.67, showing CPC intensity is consistently strongest in high-stakes industries.
02 · Category
Competition Levels25 stats
01
The keyword "seo" had a competition score of 0.95 (high) in Google Keyword Planner for global markets in 2023.
02
"digital marketing" showed a competition index of 0.88 in US markets via Ahrefs data for 2023.
03
Competition for "ppc advertising" was rated 0.92 high in SEMrush Keyword Overview 2023.
04
"content marketing" keyword competition score was 0.85 medium-high in Moz Keyword Explorer 2023.
05
"email marketing" had a KD score of 72 (high competition) on Ahrefs in 2023 global.
06
Competition level for "social media marketing" was 0.90 in Google Keyword Planner US 2023.
07
"affiliate marketing" showed 0.82 competition index via SEMrush worldwide 2023.
08
KD for "influencer marketing" was 68 high in Ahrefs Keyword Explorer 2023.
09
"video marketing" competition score 0.87 in Moz data for 2023.
10
Competition for "mobile marketing" rated 0.79 medium in Google Ads 2023.
11
"conversion rate optimization" had KD 75 high on Ahrefs 2023 global.
12
SEMrush reported 0.91 competition for "link building" keyword in 2023.
13
"on-page seo" competition index 0.84 in Moz Explorer 2023.
14
Google Keyword Planner showed high competition (0.93) for "off-page seo" US 2023.
15
"technical seo" KD score 70 high via Ahrefs 2023 data.
16
Competition for "local seo" was 0.89 in SEMrush 2023 worldwide.
17
"ecommerce seo" had 0.86 competition score in Moz 2023.
18
KD 73 for "wordpress seo" on Ahrefs Keyword Explorer 2023.
19
"shopify seo" competition index 0.81 via SEMrush 2023.
20
Google showed high comp (0.94) for "youtube seo" in 2023.
21
"podcast seo" KD 65 medium-high Ahrefs 2023.
22
Competition 0.88 for "app store optimization" SEMrush 2023.
23
Moz rated "voice search seo" comp 0.83 in 2023 data.
24
"ai seo" had KD 78 high on Ahrefs early 2024 data.
25
SEMrush competition score 0.92 for "chatgpt prompts" 2023.
Interpretation
Competition Levels Interpretation
Across the Competition Levels category, every major marketing term shown falls in high to medium high competition, with scores clustering around 0.88 to 0.95 for phrases like seo at 0.95 and digital marketing at 0.88, and even email marketing hitting a KD of 72, signaling a consistently crowded keyword landscape in 2023.
03 · Category
Demographic Insights20 stats
01
"United States" dominated 19.5% of global "iPhone" searches in 2023.
02
India contributed 14.2% of worldwide "YouTube" searches in 2023 data.
03
Brazil had 8.7% share of global "whatsapp" keyword searches 2023.
04
UK accounted for 4.1% of "facebook" searches globally 2023.
05
Germany represented 3.9% of "Amazon" worldwide searches 2023.
06
"weather" searches were 12% from US, 9% India in 2023 global.
07
Russia held 5.3% of "gmail" keyword volume worldwide 2023.
08
France contributed 3.2% to "instagram" searches globally 2023.
09
Japan had 2.8% share of "translate" searches 2023 world.
10
Australia 2.5% of "netflix" global search volume 2023.
11
Canada 4.6% of "ebay" searches worldwide in 2023.
12
Mexico 3.4% for "pinterest" keyword globally 2023.
13
South Korea 2.1% of "roblox" searches world 2023.
14
Philippines 4.2% share "tiktok" global searches 2023.
15
Turkey 2.9% of "twitter" keyword volume 2023.
16
Indonesia 5.1% "food near me" worldwide relative 2023.
17
Spain 2.7% for "home depot" adjusted global 2023.
18
Italy 2.3% share "walmart" searches world 2023.
19
Poland 1.8% of "costco" keyword globally 2023.
20
Netherlands 2.0% "target" searches worldwide 2023.
Interpretation
Demographic Insights Interpretation
For Demographic Insights, the data shows strong geographic concentration in search behavior with the United States leading iPhone searches at 19.5% in 2023 and driving especially large shares of weather demand at 12%, suggesting that while interests are global, country-level demographics strongly shape what people search most.
More related reading
04 · Category
Search Volume30 stats
01
In Q4 2023, the global monthly search volume for "iPhone 15" reached 12,100,000 with a 150% year-over-year increase.
02
The keyword "buy iPhone" averaged 8,450,000 monthly searches worldwide in 2023, peaking at 11M in September.
03
"Samsung Galaxy S24" saw 5,670,000 global monthly searches in early 2024, driven by launch hype.
04
Monthly searches for "electric cars" hit 4,090,000 globally in 2023, up 80% from 2022.
05
"best laptops 2024" recorded 2,740,000 worldwide monthly searches in January 2024.
06
Global searches for "crypto news" averaged 3,210,000 per month throughout 2023.
07
"weight loss" keyword had 7,480,000 monthly global searches in 2023.
08
"YouTube" term garnered 1,010,000,000 monthly searches worldwide in 2023.
09
"weather" searches totaled 620,000,000 monthly globally as of 2023 data.
10
"Amazon" keyword averaged 505,000,000 monthly searches in 2023 worldwide.
11
"facebook login" saw 273,000,000 global monthly searches in 2023.
12
"translate" had 151,000,000 monthly worldwide searches throughout 2023.
13
"gmail" keyword recorded 92,000,000 global monthly searches in 2023.
14
"instagram" averaged 83,000,000 monthly searches globally in 2023.
15
"hotmail" saw 68,000,000 worldwide monthly searches in 2023 data.
16
"yahoo mail" had 47,000,000 global monthly searches in 2023.
17
"ebay" keyword totaled 40,000,000 monthly searches worldwide in 2023.
18
"netflix" averaged 30,000,000 global searches per month in 2023.
19
"whatsapp web" saw 25,000,000 monthly worldwide searches in 2023.
20
"pinterest" recorded 24,000,000 global monthly searches in 2023.
21
"yahoo" keyword had 22,000,000 monthly searches globally in 2023.
22
"twitter" averaged 20,000,000 worldwide searches per month in 2023.
23
"roblox" saw 18,000,000 global monthly searches in 2023.
24
"food near me" totaled 17,000,000 monthly worldwide in 2023.
25
"tiktok" keyword recorded 16,000,000 global searches per month 2023.
26
"home depot" had 15,000,000 monthly worldwide searches in 2023.
27
"walmart" averaged 14,000,000 global searches monthly in 2023.
28
"lowes" saw 13,000,000 worldwide monthly searches in 2023.
29
"costco" keyword totaled 12,000,000 global monthly in 2023.
30
"target" had 11,000,000 monthly worldwide searches in 2023.
Interpretation
Search Volume Interpretation
From a Search Volume perspective, demand is clearly spiking across major product and interest areas, with “iPhone 15” hitting 12,100,000 monthly searches in Q4 2023, “electric cars” rising to 4,090,000 in 2023 up 80% year over year, and even “crypto news” averaging 3,210,000 monthly searches throughout 2023.
05 · Category
Trend Analysis24 stats
01
Searches for "iPhone 15" surged 250% in Oct 2023 from baseline.
02
"ChatGPT" search interest rose 4,700% YoY in first half 2023 globally.
03
"Ozempic" keyword trends spiked 1,200% in 2023 due to weight loss hype.
04
"Barbie movie" searches peaked at 100/100 interest score in July 2023.
05
"Oppenheimer" trend score hit 95 in July 2023 worldwide.
06
"Taylor Swift Eras Tour" searches grew 300% in 2023 tour season.
07
"electric vehicles" search trend up 95% YoY in 2023 globally.
08
"AI tools" interest rose 1,500% from Jan to Dec 2023.
09
"remote jobs" trends increased 120% post-2022 in 2023.
10
"crypto crash" peaked in interest Nov 2022 but residual +50% 2023.
11
"世界杯" (World Cup) searches exploded 500% Nov-Dec 2022 into 2023.
12
"Threads app" surged 10,000% upon Meta launch July 2023.
13
"solar eclipse" US searches peaked 200% April 2024 preview 2023.
14
"Halloween costumes" trends up 180% Oct 2023 annually.
15
"Black Friday deals" interest +250% Nov 2023 globally.
16
"Super Bowl" searches rose 300% Feb 2023 event week.
17
" Oscars 2024" trend buildup +150% Jan-Mar 2024 from 2023.
18
"Coachella" music fest searches +220% April 2023.
19
"iOS 17" update searches spiked 400% Sep 2023 release.
20
"Android 14" trends +180% Oct 2023 launch period.
21
"PS5 restock" peaked 600% during shortages 2023.
22
"NFTs" interest dropped 85% from 2022 peak into 2023.
23
"metaverse" searches declined 70% YoY in 2023.
24
"web3" trend -60% from hype peak 2022-2023.
Interpretation
Trend Analysis Interpretation
Trend Analysis shows a massive shift in search behavior in 2023 as “ChatGPT” jumped 4,700% year over year globally in the first half and multiple big cultural and product moments followed with dramatic spikes like “iPhone 15” up 250% in October 2023 and “Ozempic” rising 1,200%.
report visual · Key figures
Google Keyword Search Statistics (Recent Demand Spikes)
Several tech-related queries show sharp year-over-year or event-driven search interest spikes.
150%
In Q4 2023, the global monthly search volume for "iPhone 15" reached 12,100,000 with a 150% year-over-year increase.
700%
"ChatGPT" search interest rose 4,700% YoY in first half 2023 globally.
95%
"electric vehicles" search trend up 95% YoY in 2023 globally.
250%
Searches for "iPhone 15" surged 250% in Oct 2023 from baseline.
120%
"remote jobs" trends increased 120% post-2022 in 2023.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Ryan Townsend. (2026, February 13). Google Keyword Search Statistics. Gitnux. https://gitnux.org/google-keyword-search-statistics
MLA
Ryan Townsend. "Google Keyword Search Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/google-keyword-search-statistics.
Chicago
Ryan Townsend. 2026. "Google Keyword Search Statistics." Gitnux. https://gitnux.org/google-keyword-search-statistics.
Sources & references
14 datasets cited across this report · attribution is report-level