From Italy's celebrated vineyards to South Africa's record-breaking harvests, the global wine industry in 2022 was a fascinating story of recovery, regional shifts, and evolving consumer tastes, as revealed by a harvest of compelling statistics.
Key Takeaways
- Global wine production in 2022 totaled 260 million hectoliters (mhl), marking a 7.3% increase from 2021.
- Italy led global wine production in 2022 with 44.5 mhl, accounting for 17.1% of world total.
- France produced 42.0 mhl of wine in 2022, second globally at 16.1% share.
- Global wine consumption reached 234 mhl in 2022, down 2.2% from 2021.
- United States consumed 33.7 mhl of wine in 2022, largest market.
- France wine consumption was 25.3 mhl in 2022.
- Global wine exports by volume hit 99.5 mhl in 2022.
- Wine export value worldwide reached €35.5 billion in 2022.
- Italy was top exporter by value at €7.8 billion in 2022.
- Global wine market revenue projected at $350 billion in 2023.
- Wine market size was $328.1 billion in 2022 globally.
- Premium wine segment valued over $100 billion in 2022.
- 45% of consumers prefer sustainable wines globally.
- Low-alcohol wine sales grew 28% in 2022.
- Rosé consumption up 15% annually since 2015.
Global wine production grew significantly in 2022, led by Italy, France, and Spain.
Consumption
1Global wine consumption reached 234 mhl in 2022, down 2.2% from 2021.
Verified2United States consumed 33.7 mhl of wine in 2022, largest market.
Verified3France wine consumption was 25.3 mhl in 2022.
Verified4Italy consumed 22.7 mhl in 2022.
Directional5Germany drank 19.5 mhl of wine in 2022.
Single source6United Kingdom consumption stood at 12.7 mhl in 2022.
Verified7China consumed 12.5 mhl in 2022, despite economic slowdown.
Verified8Per capita wine consumption in France was 36.6 liters in 2022.
Verified9Portugal has highest per capita at 51.0 liters per adult in 2022.
Directional10Global per capita wine consumption averaged 2.9 liters per adult in 2022.
Single source11Still wine consumption was 210 mhl globally in 2022.
Verified12Sparkling wine consumption grew to 24 mhl in 2022.
Verified13Argentina consumed 23.2 liters per capita in 2022.
Verified14Spain's consumption was 20.1 liters per capita in 2022.
Directional15Russia consumed 10.2 mhl in 2022.
Single source16Canada drank 14.5 mhl in 2022.
Verified17Australia consumption was 4.7 mhl in 2022.
Verified18Japan consumed 3.2 mhl in 2022.
Verified19Brazil's wine consumption reached 3.1 mhl in 2022.
Directional20Netherlands consumed 4.5 mhl in 2022.
Single source21Sweden drank 4.2 mhl in 2022.
Verified22Belgium consumption was 3.8 mhl in 2022.
Verified23Switzerland consumed 3.0 mhl in 2022.
Verified24Poland's wine intake grew to 2.1 mhl in 2022.
Directional25South Korea consumed 1.9 mhl in 2022.
Single sourceConsumption Interpretation
Even as global wine consumption dips slightly, the United States has firmly dethroned the Old World in total volume, proving that while the French and Portuguese may still savor it by the liter, Americans have mastered the art of buying it by the case.
Market Value
1Global wine market revenue projected at $350 billion in 2023.
Verified2Wine market size was $328.1 billion in 2022 globally.
Verified3Premium wine segment valued over $100 billion in 2022.
Verified4Still wine accounts for 85% of market revenue worldwide.
Directional5Sparkling wine market expected to grow 6.5% CAGR to 2028.
Single source6US wine market revenue $70 billion in 2022.
Verified7French wine market value €15 billion domestically 2022.
Verified8Global organic wine market $12.5 billion in 2022.
Verified9Boxed wine segment reached $3.2 billion globally 2022.
Directional10Low/no alcohol wine market growing at 9% CAGR.
Single source11Asia-Pacific wine market to hit $65 billion by 2027.
Verified12EU wine market share 45% of global value 2022.
Verified13Off-trade wine sales $250 billion in 2022.
Verified14On-trade wine revenue $100 billion post-COVID recovery 2022.
Directional15Direct-to-consumer wine sales $4.5 billion in US alone 2022.
Single source16Global rosé wine market $12 billion in 2022.
Verified17Red wine dominates with 50% market share by value.
Verified18White wine market $85 billion globally 2022.
Verified19Wine e-commerce sales up 25% to $6 billion 2022.
Directional20Sustainable wine market projected $20 billion by 2025.
Single source21Global wine market CAGR 5.2% forecast 2023-2030.
Verified22Italian wine exports contribute €8 billion to GDP.
Verified23Australian wine industry generates AUD 50 billion economic value.
VerifiedMarket Value Interpretation
While the world may be swirling with uncertainty, the $350 billion global wine industry is decidedly bullish, proving that whether it's in a bottle, a box, or a virtual cart, our collective thirst for a good pour—from premium reds to sober-curious sips—remains a remarkably stable and effervescent asset.
Production
1Global wine production in 2022 totaled 260 million hectoliters (mhl), marking a 7.3% increase from 2021.
Verified2Italy led global wine production in 2022 with 44.5 mhl, accounting for 17.1% of world total.
Verified3France produced 42.0 mhl of wine in 2022, second globally at 16.1% share.
Verified4Spain's wine production reached 36.5 mhl in 2022, 14.0% of global output.
Directional5The United States produced 24.2 mhl of wine in 2022, ranking fourth worldwide.
Single source6Global vineyard surface area stood at 7.2 million hectares in 2022.
Verified7France has the largest vineyard area at 788,000 hectares in 2022.
Verified8Spain's vineyard surface was 711,000 hectares, second largest globally in 2022.
Verified9China expanded its vineyards to 552,000 hectares by 2022.
Directional10Global grape production for wine reached 39.5 million tons in 2022.
Single source11Yield per hectare in global wine production averaged 36.1 hectoliters in 2022.
Verified12Organic wine production worldwide grew by 15% to 5.2 mhl in 2021.
Verified13Argentina's wine production was 11.8 mhl in 2022, up 12% from prior year.
Verified14Australia's wine output fell to 12.0 mhl in 2022 due to weather issues.
Directional15South Africa's production hit 10.2 mhl in 2022, a record high.
Single source16Global sparkling wine production was 24.5 mhl in 2022.
Verified17Still wine production dominated at 235.5 mhl globally in 2022.
Verified18Chile produced 12.8 mhl of wine in 2022.
Verified19Germany’s wine production reached 8.9 mhl in 2022.
Directional20Portugal output 5.6 mhl in 2022.
Single source21Global wine production volume declined 1% to 250 mhl in preliminary 2023 estimates.
Verified22Top 10 producers accounted for 80% of global wine volume in 2022.
Verified23Vineyard area in Europe represents 44% of global total at 3.17 million ha in 2022.
Verified24Asia's vineyard surface grew 2.5% to 870,000 ha in 2022.
Directional25Global wine production per capita from vines is about 33 hl/ha.
Single source26Brazil's wine production was 3.4 mhl in 2022.
Verified27New Zealand produced 2.8 mhl of wine in 2022.
Verified28Romania output 5.2 mhl in 2022.
Verified29Hungary produced 3.1 mhl in 2022.
DirectionalProduction Interpretation
The Old World trio of Italy, France, and Spain continues to clutch the reins of global wine production, though the vineyard itself is quietly expanding and reshaping under their feet, with every new hectare and weather-worn vintage telling a story of both tradition and tense adaptation.
Trade
1Global wine exports by volume hit 99.5 mhl in 2022.
Verified2Wine export value worldwide reached €35.5 billion in 2022.
Verified3Italy was top exporter by value at €7.8 billion in 2022.
Verified4Spain led by volume with 22.8 mhl exported in 2022.
Directional5France exported €11.5 billion worth of wine in 2022.
Single source6Global wine imports by volume were 104.4 mhl in 2022.
Verified7US imported 29.5 mhl of wine in 2022, top importer by volume.
Verified8Germany imported €3.2 billion in wine value 2022.
Verified9UK wine imports valued €3.8 billion in 2022.
Directional10China imported €2.9 billion of wine in 2022, down 12%.
Single source11Average export price per liter was €0.36 globally in 2022.
Verified12Chile exported 7.8 mhl in 2022.
Verified13Australia exports fell to 7.2 mhl volume in 2022.
Verified14Portugal exported €0.9 billion in 2022.
Directional15Argentina wine exports reached €0.7 billion in 2022.
Single source16New Zealand exported €0.6 billion worth in 2022.
Verified17South Africa exports totaled 3.1 mhl in 2022.
Verified18US wine exports were €1.6 billion in 2022.
Verified19Germany exported 2.9 mhl in 2022.
Directional20Bulk wine exports grew 5% to 15.2 mhl in 2022.
Single source21Bottled wine exports dominated at 84.3 mhl in 2022.
Verified22EU wine exports to US valued €5.2 billion in 2022.
Verified23Canada imported €2.1 billion in wine 2022.
Verified24Japan wine imports €2.4 billion in 2022.
Directional25Russia imported 1.8 mhl despite sanctions in 2022.
Single source26Netherlands imports €2.0 billion in 2022.
Verified27Sweden imported €1.2 billion worth 2022.
Verified28Switzerland wine imports €1.1 billion 2022.
VerifiedTrade Interpretation
The global wine trade in 2022 shows Italy and France selling luxury by the bottle for top dollar, Spain moving oceans of volume like a bulk commodities trader, and America happily drinking most of it, proving that while the world savors sophistication, it still has a mighty thirst.
Trends
145% of consumers prefer sustainable wines globally.
Verified2Low-alcohol wine sales grew 28% in 2022.
Verified3Rosé consumption up 15% annually since 2015.
Verified460% millennials drink wine weekly.
Directional5Direct-to-consumer channel grew 18% in 2022.
Single source6Organic wine demand rose 20% in key markets 2022.
Verified7No-alcohol wine category up 30% CAGR 2018-2022.
Verified8Female wine consumers now 55% of market.
Verified9Sparkling wine premiumization trend: 40% value growth.
Directional10E-commerce now 15% of off-trade sales.
Single source11Climate change impacts yields: -10% in Europe 2022.
Verified12Canned wine sales surged 50% in 2022.
Verified13Gen Z discovering wine via TikTok, 25% trial rate.
Verified14Vegan wine market growing 12% yearly.
Directional15Bag-in-box wine up 8% in volume 2022.
Single source16Premium wines (>€10) 35% of market value.
Verified17Asia wine consumption per capita up 5% YoY.
VerifiedTrends Interpretation
While the future of wine is being shaped by a sobering mix of climate anxiety and sober-curious trends, its present is a vibrant, omnichannel party where a TikTok-savvy, sustainability-minded generation is toasting with premium canned rosé bought online, proving that the industry can adapt as quickly as our tastes.
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