From frothy craft revolutions in the US to colossal production scales in China, the global beer industry is a frothing economic powerhouse, pouring over $750 billion in revenue last year alone.
Key Takeaways
- Global beer market revenue reached approximately $752.6 billion in 2023, driven by premiumization trends in emerging markets.
- The global beer industry generated $550 billion in revenue in 2022, with a CAGR of 4.2% from 2018-2022.
- Beer market size in Asia-Pacific accounted for 42% of global revenue at $315 billion in 2023.
- World beer production totaled 1.923 billion hectoliters in 2022 per Kirin report.
- China produced 346 million hectoliters of beer in 2022, 36% of global total.
- US beer production was 171.3 million hectoliters in 2022.
- Global beer consumption volume was 188.1 liters per capita annually in 2022, led by Czech Republic at 188 liters.
- US annual beer consumption reached 73.5 liters per capita in 2022.
- China consumed 346 million hectoliters of beer in 2022.
- AB InBev held 27% global beer market share by volume in 2023.
- Heineken commanded 24% share in premium beer segment worldwide in 2023.
- Carlsberg Group produced 133 million hectoliters in 2023, 7% of global.
- Premiumization drove 60% of growth in beer sales 2023.
- Craft beer CAGR projected at 11.5% to 2028 globally.
- No/low-alcohol beer expected to grow 8% CAGR to $37 billion by 2030.
The global beer industry is growing through premiumization and strong emerging markets.
Consumption Patterns
- Global beer consumption volume was 188.1 liters per capita annually in 2022, led by Czech Republic at 188 liters.
- US annual beer consumption reached 73.5 liters per capita in 2022.
- China consumed 346 million hectoliters of beer in 2022.
- Germany per capita consumption was 99.4 liters in 2022.
- Brazil beer consumption totaled 143 million hectoliters in 2022.
- Austria led Europe with 107 liters per capita beer consumption in 2022.
- UK consumed 68 liters per capita in 2022.
- Mexico per capita beer intake was 75 liters in 2022.
- Russia consumption was 77 million hectoliters in 2022.
- Poland per capita rose to 95 liters in 2022.
- Vietnam consumed 45 million hectoliters in 2022, 46 liters per capita.
- South Africa per capita consumption was 58 liters in 2022.
- Australia consumed 70 liters per capita in 2022.
- Ireland Guinness-driven 90 liters per capita in 2022.
- Spain consumption totaled 36 million hectoliters in 2022, 77 liters per capita.
- Canada per capita was 68 liters in 2022.
- Belgium consumed 80 liters per capita in 2022.
- Namibia topped global per capita at 376 liters in 2022.
- Global on-premise beer sales volume was 45% of total consumption in 2022.
- Low-alcohol beer consumption grew 10% globally to 5% market share in 2022.
- Craft beer accounted for 12% of US consumption volume in 2022.
- Women represented 42% of global beer drinkers in 2022 survey.
- Millennials consumed 35% more craft beer than average in 2022.
- Asia-Pacific beer consumption grew 3.5% YoY to 1 billion hectoliters in 2022.
- Europe consumption declined 1.2% to 380 million hectoliters in 2022.
Consumption Patterns Interpretation
While the Czech Republic clings to its title by a mere sip, Namibia casually laps the field with a staggering 376 liters per capita, proving that sometimes the global understudy steals the entire keg.
Industry Trends and Forecasts
- Premiumization drove 60% of growth in beer sales 2023.
- Craft beer CAGR projected at 11.5% to 2028 globally.
- No/low-alcohol beer expected to grow 8% CAGR to $37 billion by 2030.
- Canned beer packaging share reached 65% globally in 2023.
- RTD beer cocktails market to hit $20 billion by 2027.
- Sustainability: 75% consumers prefer eco-friendly beer brands 2023.
- E-commerce beer sales projected to grow 20% CAGR to 2030.
- Asia-Pacific to drive 50% global beer growth to 2030.
- Health trends boost low-carb beer segment 15% growth 2023-2028.
- Direct-to-consumer sales up 25% for craft brewers in 2023.
- Global beer market CAGR forecast 4.3% 2024-2030 to $950 billion.
- Flavored beer variants grew 12% in sales volume 2023.
- Women-targeted beers increased 30% in launches 2023.
- AI in brewing optimization adopted by 40% major brewers 2023.
- Vegan beer market share to reach 15% by 2030.
- Subscription beer clubs grew 18% membership in 2023.
- Global beer exports volume up 2% to 18% of production in 2023.
- Hard seltzer competition eroded beer share by 3% in US 2023.
- Organic beer CAGR 9.2% projected to 2029.
- Metaverse beer tastings launched by 10 major brands in 2023.
- Barrel-aged beer variants up 22% in craft segment 2023.
- Global beer tourism revenue $15 billion in 2023.
- Hemp/CBD infused beers trialed by 50 breweries 2023.
- Returnable glass bottles share declining to 20% globally 2023.
- Beer market recovery post-COVID full by 2024 forecast.
- Gen Z prefers sours/IPAs, 40% of new drinkers 2023.
- Blockchain traceability in 15% supply chains 2023.
Industry Trends and Forecasts Interpretation
The global beer industry is staging a wonderfully chaotic rebellion, where our thirst for premium crafts, sobriety, and eco-friendly cans is being poured by AI, shipped online, and sipped in the metaverse, all while Asia-Pacific fuels the keg and Gen Z demands a sour.
Major Players and Brands
- AB InBev held 27% global beer market share by volume in 2023.
- Heineken commanded 24% share in premium beer segment worldwide in 2023.
- Carlsberg Group produced 133 million hectoliters in 2023, 7% of global.
- Molson Coors revenue from beer was $11.2 billion in 2023.
- Asahi Group Holdings beer sales hit 25 million kl in 2023.
- SABMiller successor ABI dominated South Africa with 90% market share.
- Constellation Brands Corona brand sold 350 million cases globally in 2023.
- Duvel Moortgat exported 20% of production to 80 countries in 2023.
- Tsingtao Brewery exported to 80 countries, 10% revenue from exports in 2023.
- Guinness (Diageo) sold 1.5 billion pints annually worldwide in 2023.
- Budweiser (ABI) was top brand by sales volume at 500 million hl equivalent in 2023.
- Stella Artois grew 5% in sales to 15 million hl in 2023.
- Corona Extra was world's top imported beer in US with 7.5% share in 2023.
- Peroni Nastro Azzurro premium sales up 12% in 2023.
- Modelo Especial overtook Corona as top US import in 2023.
- BrewDog produced 300,000 hl craft beer in 2023 across global sites.
- Lagunitas (Heineken) US craft share 2.5% in 2023.
- Yanjing Beer held 15% China market share in 2023.
- Mahou-San Miguel dominated Spain with 30% share in 2023.
- Ambev (ABI) 70% Brazil market share in 2023.
- Sapporo Breweries sold 15 million kl in Japan 2023.
- Foster's (Heineken) Australia share 20% in 2023.
- Baltika Breweries (Carlsberg) 35% Russia share pre-2023.
- Castel Group Africa beer leader with 50% WAf share 2023.
- Global craft breweries numbered 25,000 in 2023.
- Low/no-alc beer segment led by Heineken 0.0 with 10 million hl sales 2023.
- Non-alcoholic beer market share rose to 2.5% globally by 2023.
Major Players and Brands Interpretation
AB InBev flexes its might by brewing over a quarter of the world's beer, yet the battlefield is fragmented with giants carving out regional strongholds and challengers scaling the premium peaks, proving that while a few may pour the volume, the taste for choice and craft is fermenting everywhere.
Market Size and Revenue
- Global beer market revenue reached approximately $752.6 billion in 2023, driven by premiumization trends in emerging markets.
- The global beer industry generated $550 billion in revenue in 2022, with a CAGR of 4.2% from 2018-2022.
- Beer market size in Asia-Pacific accounted for 42% of global revenue at $315 billion in 2023.
- Europe beer market revenue was $220.4 billion in 2023, representing 29% of global share.
- North America contributed $150 billion to global beer revenue in 2023, fueled by craft beer growth.
- Latin America beer market revenue hit $120 billion in 2023, led by Brazil and Mexico.
- Middle East & Africa beer revenue grew to $45 billion in 2023 despite regulatory challenges.
- Global craft beer segment revenue reached $118 billion in 2023, up 8% YoY.
- Low/no-alcohol beer market revenue was $28 billion globally in 2023, growing at 7.5% CAGR.
- Premium beer revenue segment was $380 billion in 2023, comprising 50% of total market.
- Global beer market projected to reach $1.02 trillion by 2030 at 4.5% CAGR.
- Online beer sales revenue grew to $25 billion globally in 2023, up 15% from 2022.
- China beer market revenue dominated at $100 billion in 2023, 13% of global total.
- US beer industry revenue was $116 billion in 2023 per Brewers Association data.
- Germany contributed $35 billion to global beer revenue in 2023 as top European producer.
- Brazil beer market revenue reached $42 billion in 2023, largest in Latin America.
- Mexico beer exports added $6.5 billion to revenue in 2023.
- Australia beer market revenue was $12 billion in 2023 amid premium shift.
- South Africa beer revenue hit $8.5 billion in 2023, SABMiller influence.
- Global beer packaging market revenue was $50 billion in 2023, cans leading.
- India beer market revenue grew to $11 billion in 2023, 20% YoY growth.
- Japan beer revenue was $45 billion in 2023, happoshu segment key.
- UK beer market revenue stood at $28 billion in 2023 post-pandemic recovery.
- Russia beer revenue reached $15 billion in 2023 despite sanctions.
- Vietnam beer market revenue was $7.2 billion in 2023, fastest growing in APAC.
- Global beer advertising spend was $32 billion in 2023.
- Nigeria beer market revenue hit $4.5 billion in 2023, led by Heineken.
- Thailand beer revenue was $9 billion in 2023, Chang Beer dominant.
- Poland beer market revenue reached $10 billion in 2023.
- Global beer market revenue per capita averaged $92 in 2023.
Market Size and Revenue Interpretation
The world is drinking less but paying more, proving that even when the planet tries to sober up, the beer industry masterfully refills our glasses with pricier pints, clever cans, and online orders, all on a brisk march to become the first trillion-dollar beverage happy hour.
Production Volumes
- World beer production totaled 1.923 billion hectoliters in 2022 per Kirin report.
- China produced 346 million hectoliters of beer in 2022, 36% of global total.
- US beer production was 171.3 million hectoliters in 2022.
- Brazil produced 143 million hectoliters in 2022.
- Germany output was 79.8 million hectoliters in 2022.
- Mexico produced 105 million hectoliters in 2022.
- Russia beer production reached 77 million hectoliters in 2022.
- Vietnam produced 45 million hectoliters in 2022, up 5% YoY.
- UK production was 39 million hectoliters in 2022.
- Poland output stood at 38 million hectoliters in 2022.
- India beer production was 32 million hectoliters in 2022.
- Japan produced 37 million hectoliters in 2022.
- South Africa production reached 22 million hectoliters in 2022.
- Australia beer output was 15 million hectoliters in 2022.
- Colombia produced 20 million hectoliters in 2022.
- Spain production was 36 million hectoliters in 2022.
- Peru output hit 14 million hectoliters in 2022.
- Netherlands produced 25 million hectoliters in 2022.
- South Korea beer production was 18 million hectoliters in 2022.
- Argentina output reached 16 million hectoliters in 2022.
- Philippines produced 12 million hectoliters in 2022.
- Canada beer production was 22 million hectoliters in 2022.
- Czech Republic output was 18 million hectoliters in 2022.
- Indonesia production reached 10 million hectoliters in 2022.
- Belgium produced 15 million hectoliters in 2022.
- Thailand output was 14 million hectoliters in 2022.
- Nigeria beer production hit 9 million hectoliters in 2022.
- Ireland produced 8 million hectoliters in 2022.
- Global per capita beer production averaged 23.5 liters in 2022.
- Craft beer production globally was 250 million hectoliters in 2022.
Production Volumes Interpretation
While the world produced enough beer in 2022 for everyone to enjoy a tall glass of perspective with their 23.5-liter share, China single-handedly ensured a third of humanity could collectively raise a toast, proving that in the global pub, they hold the master tap.
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