Germany’s beverage market generated €28.7 billion in revenue, with non-alcoholic drinks accounting for 52% of the total. Beer production fell to 7.9 billion liters and per capita consumption dropped to 99.5 liters, while bottled water reached 11.2 billion liters and non-alcoholic beer sales climbed to 1.1 billion liters. This article maps the figures behind Germany’s shift toward lower alcohol intake, larger soft drink categories, and more sustainable production.
Key Takeaways
- Wine production in Germany totaled 9.4 million hectoliters in 2023.
- Riesling grapes accounted for 23.5% of Germany's wine vineyard area in 2023.
- Spirits market revenue was €4.2 billion in Germany in 2023.
- Germany's beer production volume was 7.9 billion liters in 2023, down 2.1% from 2022.
- Per capita beer consumption in Germany fell to 99.5 liters in 2023.
- Export beer volume from Germany reached 1.5 billion liters in 2023.
- 35% of Germans reduced alcohol consumption in 2023 due to health trends.
- Beverage packaging recyclability reached 98% in Germany in 2023.
- Sustainable sourcing in beverages covered 72% of raw materials in 2023.
- Germany's beverage market generated total revenue of €28.4 billion in 2023, with a CAGR of 2.1% from 2018-2023.
- The non-alcoholic beverages segment in Germany accounted for 52% of total beverage market revenue in 2023.
- Per capita beverage consumption in Germany reached 242 liters in 2022, excluding milk and hot drinks.
- Bottled water consumption in Germany was 11.2 billion liters in 2023.
- Mineral water market revenue reached €6.8 billion in Germany in 2023.
- Carbonated soft drinks sales volume hit 7.5 billion liters in 2023.
Germany’s beverage industry in 2023 mixed record craft and sparkling volumes with strong low alcohol and eco growth.
Related reading
01 · Category
Alcoholic Beverages (excl. Beer)20 stats
01
Wine production in Germany totaled 9.4 million hectoliters in 2023.
02
Riesling grapes accounted for 23.5% of Germany's wine vineyard area in 2023.
03
Spirits market revenue was €4.2 billion in Germany in 2023.
04
Jägermeister sold 92.6 million bottles exported from Germany in 2023.
05
Sparkling wine (Sekt) production reached 400 million bottles in 2023.
06
Whisky production in Germany grew 22% to 15 million liters in 2023.
07
Low-alcohol wine sales increased 18% in 2023.
08
Vodka consumption per capita was 1.8 liters in Germany 2023.
09
Mosel region produced 1.2 million hl of wine in 2023.
10
Herbal liqueur market share was 15% of spirits in 2023.
11
Organic wine sales rose 9.5% to €650 million in 2023.
12
Gin distilleries in Germany numbered 250 in 2023.
13
Prosecco imports to Germany were 45 million bottles in 2023.
14
Rum sales volume hit 12 million liters in 2023.
15
Pfalz wine region output was 2.3 million hl in 2023.
16
Ready-to-drink spirits (RTD) grew 25% to €300 million in 2023.
17
Silvaner grape area expanded 3% to 4,500 ha in 2023.
18
Tequila imports surged 30% to 2.5 million liters in 2023.
19
Wine export value from Germany was €1.8 billion in 2023.
20
Schnapps production totaled 45 million liters pure alcohol in 2023.
Interpretation
Alcoholic Beverages (excl. Beer) Interpretation
In Germany’s alcoholic beverages excluding beer segment, production and exports look especially strong, with 9.4 million hectoliters of wine in 2023 and 400 million bottles of sparkling wine Sekt alongside spirits revenues of €4.2 billion and a 22% jump in whisky output to 15 million liters.
02 · Category
Beer Statistics30 stats
01
Germany's beer production volume was 7.9 billion liters in 2023, down 2.1% from 2022.
02
Per capita beer consumption in Germany fell to 99.5 liters in 2023.
03
Export beer volume from Germany reached 1.5 billion liters in 2023.
04
Craft beer production in Germany increased by 15% to 1.2 million hectoliters in 2023.
05
Low-alcohol beer (under 3.8% ABV) sales rose by 8.7% in Germany in 2023.
06
There were 1,512 beer brands produced by 1,436 breweries in Germany in 2023.
07
Pilsner beer accounted for 55.2% of total beer sales in Germany in 2023.
08
Beer tax revenue for the German government was €2.8 billion in 2023.
09
On-trade beer sales (bars/pubs) declined to 22% of total beer volume in 2023.
10
Radler (beer-lemonade mix) consumption grew by 6.4% to 450 million liters in 2023.
11
Non-alcoholic beer sales surged 12.3% to 1.1 billion liters in Germany in 2023.
12
Bavaria produced 38% of Germany's total beer output in 2023.
13
Average beer price in retail rose to €0.85 per 0.5 liter in 2023.
14
Organic beer market share reached 3.2% of total beer sales in 2023.
15
Beer garden visits generated €1.2 billion in revenue in summer 2023.
16
Zero-alcohol beer exports from Germany hit 150 million liters in 2023.
17
Weizenbier sales volume was 1.8 billion liters, 23% of total beer in 2023.
18
Small breweries (under 100,000 hl/year) produced 12% of beer volume in 2023.
19
Beer vending machine sales increased 18% in Germany in 2023.
20
Beer R&D investment by breweries totaled €250 million in 2023.
21
Beer market revenue stood at €8.7 billion, with 1.5% decline in volume 2023.
22
Per capita pure beer consumption dropped to 98.2 liters in 2023.
23
Beer exports by value reached €1.6 billion in 2023.
24
Number of craft breweries surpassed 300 in 2023.
25
Alcohol-reduced beer (>0.5% to <3.8%) up 9.1% in 2023.
26
Total breweries operating: 1,448 with 1,598 brands in 2023.
27
Export Pilsner volume: 850 million liters in 2023.
28
Biersteuer generated €2.85 billion for state coffers in 2023.
29
Off-trade beer share rose to 78% of total volume in 2023.
30
Panachés and mixes: 480 million liters sold in 2023.
Interpretation
Beer Statistics Interpretation
German beer in 2023 shows a clear shift toward diversification, with overall production at 7.9 billion liters down 2.1% year over year while craft beer rose 15% to 1.2 million hectoliters and low alcohol beer sales climbed 8.7%.
03 · Category
Industry Trends And Sustainability20 stats
01
35% of Germans reduced alcohol consumption in 2023 due to health trends.
02
Beverage packaging recyclability reached 98% in Germany in 2023.
03
Sustainable sourcing in beverages covered 72% of raw materials in 2023.
04
Plant-based and low-sugar beverages grew 15% in market share in 2023.
05
E-commerce beverage sales projected to reach 20% by 2027 from 12.5% in 2023.
06
Carbon footprint of German beer production fell 18% since 2010 to 2023.
07
62% of consumers prefer eco-labeled beverages in 2023 survey.
08
Water usage per liter of beverage reduced to 2.1 liters in 2023.
09
Vegan beverage options increased 28% in retail assortments in 2023.
10
Digital traceability in supply chains adopted by 45% of firms in 2023.
11
Health-focused functional drinks CAGR forecasted at 8.5% to 2028.
12
Plastic-free packaging initiatives covered 30% of bottles in 2023.
13
Gen Z beverage preference: 55% choose low/no alcohol in 2023.
14
Renewable energy use in production hit 65% industry average in 2023.
15
Zero-waste breweries numbered 120 in Germany by end of 2023.
16
Premiumization trend boosted high-end sales by 6.8% in 2023.
17
AI-optimized production reduced costs 12% in top firms 2023.
18
Local sourcing rose to 85% for ingredients in 2023.
19
Diversity in workforce improved to 28% female in management 2023.
20
Blockchain for authenticity checks used in 22% of wines 2023.
Interpretation
Industry Trends And Sustainability Interpretation
In 2023, Germany’s beverage sector is clearly shifting toward sustainability and healthier choices, with packaging recyclability hitting 98% and beer production carbon footprints down 18% since 2010 while plant based and low sugar drinks gained 15% in market share.
More related reading
04 · Category
Market Overview20 stats
01
Germany's beverage market generated total revenue of €28.4 billion in 2023, with a CAGR of 2.1% from 2018-2023.
02
The non-alcoholic beverages segment in Germany accounted for 52% of total beverage market revenue in 2023.
03
Per capita beverage consumption in Germany reached 242 liters in 2022, excluding milk and hot drinks.
04
The German beverage industry employed approximately 250,000 people in 2023.
05
Total beverage production volume in Germany was 52.3 billion liters in 2022.
06
Beverage wholesale turnover in Germany increased by 4.2% to €45.6 billion in 2023.
07
The functional beverages sub-market in Germany grew by 7.8% in 2023 to €1.2 billion.
08
Germany's beverage export value reached €5.8 billion in 2023, primarily beer and spirits.
09
Online sales of beverages in Germany made up 12.5% of total sales in 2023.
10
The premium beverage segment grew by 5.3% in volume terms in Germany in 2023.
11
Germany's beverage market generated total revenue of €28.7 billion in 2023, up 1.8% YoY.
12
Alcoholic beverages segment contributed 48% to total market revenue in 2023.
13
Per capita consumption of packaged beverages was 238 liters in 2022.
14
The industry saw 3,500 companies active in beverage production in 2023.
15
Total production value exceeded €35 billion in manufacturing in 2022.
16
Wholesale beverage sales volume grew 3.9% to 48 billion liters in 2023.
17
Energy drink sub-market valued at €1.45 billion with 8.2% growth in 2023.
18
Beverage imports totaled €3.2 billion, mainly wine and soft drinks in 2023.
19
Discount channel sales share was 35% of off-trade beverages in 2023.
20
Craft and specialty beverages grew 11.4% in value terms in 2023.
Interpretation
Market Overview Interpretation
In Germany’s beverage market, total revenue reached €28.4 billion in 2023 and grew at a steady 2.1% CAGR from 2018 to 2023, with non-alcoholic beverages driving over half of sales at 52% in 2023, underscoring how stable demand is shaping the market overview.
05 · Category
Non Alcoholic Beverages18 stats
01
Bottled water consumption in Germany was 11.2 billion liters in 2023.
02
Mineral water market revenue reached €6.8 billion in Germany in 2023.
03
Carbonated soft drinks sales volume hit 7.5 billion liters in 2023.
04
Juice consumption per capita was 18.4 liters in Germany in 2023.
05
Energy drinks market grew 9.2% to €1.4 billion in revenue in 2023.
06
Iced tea sales increased by 11% to 1.2 billion liters in 2023.
07
Sugar-free soft drinks held 42% market share in 2023.
08
Ready-to-drink coffee beverages volume was 850 million liters in 2023.
09
Sports drinks sales rose 14.5% amid fitness trends in 2023.
10
Herbal tea consumption per capita reached 1.2 kg in 2023.
11
Plant-based milk alternatives beverage sales hit €2.1 billion in 2023.
12
Sparkling water segment grew 4.8% to 5.9 billion liters in 2023.
13
Cola beverages dominated soft drinks with 28% share in 2023.
14
Organic juice market expanded 12% to €450 million in 2023.
15
Flavored water innovations drove 7% growth in 2023.
16
Lemonade sales volume was 2.1 billion liters in Germany 2023.
17
Kombucha market revenue doubled to €120 million in 2023.
18
Still water per capita consumption was 45 liters in 2023.
Interpretation
Non Alcoholic Beverages Interpretation
In Germany’s non alcoholic beverages market, consumption is clearly strong and still growing, with bottled water at 11.2 billion liters in 2023 and faster momentum in areas like energy drinks rising 9.2% to €1.4 billion and iced tea climbing 11% to 1.2 billion liters.
report visual · Breakdown
Germany beverage market: alcoholic vs non-alcoholic
Alcoholic beverages make up nearly half of the market, while non-alcoholic beverages account for just over half—showing a tightly balanced split.
48%
Alcoholic beverages segment contributed 48% to total market revenue in 2023.
52%
The non-alcoholic beverages segment in Germany accounted for 52% of total beverage market revenue in 2023.
Reference
Cite This Report
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APA
Samuel Norberg. (2026, February 13). Germany Beverage Industry Statistics. Gitnux. https://gitnux.org/germany-beverage-industry-statistics
MLA
Samuel Norberg. "Germany Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/germany-beverage-industry-statistics.
Chicago
Samuel Norberg. 2026. "Germany Beverage Industry Statistics." Gitnux. https://gitnux.org/germany-beverage-industry-statistics.
Sources & references
51 datasets cited across this report · attribution is report-level