GITNUXREPORT 2026

Employer Branding Statistics

A strong employer brand attracts talent, reduces costs, and drives significant business success.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Strong employer brands yield 32% higher revenue growth (Gallup 2023)

Statistic 2

Top brands save $5,000 per hire in recruitment costs (LinkedIn 2023)

Statistic 3

Employer branding ROI averages 4:1 (Bersin Deloitte 2023)

Statistic 4

Strong brands increase profit margins by 11% (Forbes 2023)

Statistic 5

28% lower total turnover costs with great branding (SHRM 2023)

Statistic 6

Employer brand leaders grow 2x faster (Universum 2023)

Statistic 7

Branding investments return $3.2 per dollar spent (McKinsey 2023)

Statistic 8

21% higher shareholder returns for top employer brands (Conference Board 2023)

Statistic 9

Cost savings of 50% in talent acquisition via branding (Aberdeen 2023)

Statistic 10

Strong brands boost customer loyalty by 18% indirectly (Harvard Business Review 2023)

Statistic 11

36% increase in market capitalization from brand strength (Brand Finance 2023)

Statistic 12

ROI from EVP programs at 5.1x (PwC 2023)

Statistic 13

15% higher EBITDA in high-brand firms (Deloitte 2023)

Statistic 14

Branding reduces absenteeism costs by 24% (Gallup 2023)

Statistic 15

2.6x stock performance advantage (Edelman 2023)

Statistic 16

$1 invested in branding yields $4.50 in productivity (Randstad 2023)

Statistic 17

27% lower training costs due to better retention (ATD 2023)

Statistic 18

Top brands achieve 19% higher sales growth (Kantar 2023)

Statistic 19

Financial impact of poor branding: $1.2M annual loss per 100 employees (CIPD 2023)

Statistic 20

33% premium in enterprise value (Interbrand 2023)

Statistic 21

Branding drives 22% uplift in innovation revenue (BCG 2023)

Statistic 22

40% cost reduction in crisis recovery (Reputation Institute 2023)

Statistic 23

Strong brands secure 25% more venture funding (Crunchbase 2023)

Statistic 24

18% higher customer retention via employer brand halo (Forrester 2023)

Statistic 25

29% increase in operational efficiency (LeanIX 2023)

Statistic 26

Employer branding adds 12% to overall brand valuation (BrandZ 2023)

Statistic 27

35% lower legal and compliance costs (SHRM 2023)

Statistic 28

85% of engaged employees report high employer brand satisfaction (Gallup 2023)

Statistic 29

Strong employer brands boost engagement scores by 23% (Universum 2023)

Statistic 30

73% of employees in top brands feel highly engaged (Glassdoor 2023)

Statistic 31

Employer branding correlates with 34% higher eNPS (Qualtrics 2022)

Statistic 32

79% of satisfied employees praise their employer's brand (Randstad 2023)

Statistic 33

Top brands see 41% higher daily engagement (Microsoft Viva 2023)

Statistic 34

67% of engaged workers recommend their employer as a great place (Bain & Company 2023)

Statistic 35

Strong branding increases productivity by 17% via engagement (Gallup 2023)

Statistic 36

82% of high-engagement firms have robust employer brands (Forrester 2022)

Statistic 37

Employee satisfaction rises 29% with positive brand experiences (Zendesk 2023)

Statistic 38

71% of employees in branded firms report higher purpose alignment (Deloitte 2023)

Statistic 39

Branding initiatives lift engagement by 25% in remote teams (Buffer 2023)

Statistic 40

88% satisfaction rate among employees of award-winning brands (Great Place to Work 2023)

Statistic 41

Strong brands show 36% higher advocacy scores (Temkin Group 2022)

Statistic 42

69% of satisfied employees are brand ambassadors (LinkedIn 2023)

Statistic 43

Engagement improves 31% with career growth branding (LinkedIn Learning 2023)

Statistic 44

77% of engaged employees trust their employer brand (Edelman 2023)

Statistic 45

Top brands have 45% higher innovation from engaged staff (McKinsey 2023)

Statistic 46

84% of employees rate employer brand as key to satisfaction (SHRM 2023)

Statistic 47

66% more positive feedback in strong brand cultures (Culture Amp 2023)

Statistic 48

83% of employees with strong employer brand perceptions stay longer, reducing turnover by 28% (Gallup 2023 State of the Global Workplace)

Statistic 49

Companies with great employer brands have 52% lower voluntary turnover (Universum 2022)

Statistic 50

Strong branding increases employee tenure by 1.7 years on average (SHRM 2023)

Statistic 51

70% of employees cite poor brand perception as a reason for leaving (Randstad 2023)

Statistic 52

Top employer branded firms see 30% less turnover in first year (LinkedIn 2023)

Statistic 53

Employer branding investments cut turnover costs by 21% (Bersin by Deloitte 2022)

Statistic 54

65% of long-tenured employees attribute loyalty to strong brand (Glassdoor 2023)

Statistic 55

Weak brands experience 2x higher attrition rates (Forbes 2023)

Statistic 56

Positive employer brand boosts retention by 44% among millennials (Deloitte 2023)

Statistic 57

76% of employees are less likely to leave strong brand companies (Gallup 2022)

Statistic 58

Branding efforts reduce churn by 35% in high-demand sectors (McKinsey 2023)

Statistic 59

59% lower turnover in companies ranking high on employer brand indices (Interbrand 2023)

Statistic 60

Strong internal branding halves exit rates (Corporate Leadership Council 2022)

Statistic 61

68% of employees stay longer with authentic brand stories (Edelman 2023)

Statistic 62

Employer brand perception predicts 40% of retention variance (CIPD 2023)

Statistic 63

91% of retained talent values employer brand alignment (TalentCulture 2023)

Statistic 64

Turnover drops 27% post-employer brand campaigns (Kantar 2022)

Statistic 65

74% of low-turnover firms prioritize employer branding (Hays 2023)

Statistic 66

Strong brands retain 2.1x more women in leadership (LeanIn 2023)

Statistic 67

62% less churn with employee advocacy programs (Influitive 2023)

Statistic 68

93% of consumers favor companies with strong employer reputations (Weber Shandwick 2023)

Statistic 69

84% of job seekers form opinions via online reviews of employer brand (Glassdoor 2023)

Statistic 70

Top employer brands score 2.4x higher in reputation indices (Reputation Institute 2023)

Statistic 71

75% of audiences view strong employer brands more favorably (Kantar 2023)

Statistic 72

Social media amplifies employer brand perception by 56% (Hootsuite 2023)

Statistic 73

81% of stakeholders judge companies by employer brand (Edelman 2023 Trust Barometer)

Statistic 74

Consistent branding lifts perception scores by 38% (Interbrand 2023)

Statistic 75

70% of investors consider employer brand in valuations (PwC 2023)

Statistic 76

Negative news impacts employer brand perception by 29% (Cision 2023)

Statistic 77

87% prefer brands highlighting employee stories (Storybox 2023)

Statistic 78

Employer brand authenticity boosts perception by 42% (Authentic8 2022)

Statistic 79

78% of Gen Z trusts peer reviews for brand perception (Ypulse 2023)

Statistic 80

Video testimonials improve perception by 33% (Wyzowl 2023)

Statistic 81

65% higher favorability for purpose-driven brands (Cone Communications 2023)

Statistic 82

Brand perception gaps cost 15% in market value (Brand Finance 2023)

Statistic 83

92% of leaders see employer brand as critical to perception (LinkedIn 2023)

Statistic 84

Inclusive branding raises perception by 27% among diverse groups (Diversity Inc 2023)

Statistic 85

80% of customers boycott weak employer brands (Harris Poll 2023)

Statistic 86

CSR efforts enhance employer perception by 39% (Nielsen 2023)

Statistic 87

76% rate employer brand higher than product brand (YouGov 2023)

Statistic 88

Perception tracking shows 31% uplift from EVP clarity (Mercer 2023)

Statistic 89

78% of job seekers reject offers from companies with poor employer brands according to a 2023 LinkedIn study

Statistic 90

Organizations with top employer brands see 50% more qualified applicants per job posting per Universum's 2022 report

Statistic 91

75% of professionals are more likely to apply to companies featured on 'best places to work' lists (Glassdoor 2023)

Statistic 92

Strong employer branding reduces time-to-hire by 43% on average (SHRM 2022 survey)

Statistic 93

86% of Millennials prioritize employer brand over salary in job choices (Randstad 2023 Employer Brand Research)

Statistic 94

Companies investing in employer branding attract 2.3x more top talent (LinkedIn 2023 Workplace Learning Report)

Statistic 95

92% of recruiters believe employer brand influences candidate quality (CareerBuilder 2022)

Statistic 96

Firms with excellent employer brands fill roles 33% faster (Gallup 2023)

Statistic 97

69% of candidates research employer brand before applying (Indeed 2023 Hiring Lab)

Statistic 98

Strong brands increase applicant volume by 1.5x for tech roles (Stack Overflow 2023 Survey)

Statistic 99

81% of Gen Z job seekers use social media to evaluate employer brands (Deloitte 2023)

Statistic 100

Employer branding efforts boost application rates by 28% (Forbes 2022)

Statistic 101

Top employer brands receive 2x more unsolicited applications (Monster 2023)

Statistic 102

64% of applicants withdraw if brand reputation is negative (Robert Half 2023)

Statistic 103

Video content in branding increases applications by 35% (Beacon 2023)

Statistic 104

55% of passive candidates engage only with strong brands (LinkedIn 2022)

Statistic 105

Employer brand strength correlates with 40% higher hire quality scores (Talent Board 2023)

Statistic 106

72% of job offers are rejected due to weak employer branding (Jobvite 2023)

Statistic 107

Strong branding reduces sourcing costs by 25% (Aberdeen Group 2022)

Statistic 108

88% of candidates prefer brands with transparent career pages (Google for Jobs 2023)

1/108

Sources

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A bad reputation will cost you talent, but a great one will build your fortune, as proven by the overwhelming data showing that employer branding is the single most powerful lever for attracting, retaining, and engaging a workforce that drives business success.

Key Takeaways

78% of job seekers reject offers from companies with poor employer brands according to a 2023 LinkedIn study
Organizations with top employer brands see 50% more qualified applicants per job posting per Universum's 2022 report
75% of professionals are more likely to apply to companies featured on 'best places to work' lists (Glassdoor 2023)
83% of employees with strong employer brand perceptions stay longer, reducing turnover by 28% (Gallup 2023 State of the Global Workplace)
Companies with great employer brands have 52% lower voluntary turnover (Universum 2022)
Strong branding increases employee tenure by 1.7 years on average (SHRM 2023)
85% of engaged employees report high employer brand satisfaction (Gallup 2023)
Strong employer brands boost engagement scores by 23% (Universum 2023)
73% of employees in top brands feel highly engaged (Glassdoor 2023)
93% of consumers favor companies with strong employer reputations (Weber Shandwick 2023)
84% of job seekers form opinions via online reviews of employer brand (Glassdoor 2023)
Top employer brands score 2.4x higher in reputation indices (Reputation Institute 2023)
Strong employer brands yield 32% higher revenue growth (Gallup 2023)
Top brands save $5,000 per hire in recruitment costs (LinkedIn 2023)
Employer branding ROI averages 4:1 (Bersin Deloitte 2023)

A strong employer brand attracts talent, reduces costs, and drives significant business success.

Business and Financial Impact

Strong employer brands yield 32% higher revenue growth (Gallup 2023)
Top brands save $5,000 per hire in recruitment costs (LinkedIn 2023)
Employer branding ROI averages 4:1 (Bersin Deloitte 2023)
Strong brands increase profit margins by 11% (Forbes 2023)
28% lower total turnover costs with great branding (SHRM 2023)
Employer brand leaders grow 2x faster (Universum 2023)
Branding investments return $3.2 per dollar spent (McKinsey 2023)
21% higher shareholder returns for top employer brands (Conference Board 2023)
Cost savings of 50% in talent acquisition via branding (Aberdeen 2023)
Strong brands boost customer loyalty by 18% indirectly (Harvard Business Review 2023)
36% increase in market capitalization from brand strength (Brand Finance 2023)
ROI from EVP programs at 5.1x (PwC 2023)
15% higher EBITDA in high-brand firms (Deloitte 2023)
Branding reduces absenteeism costs by 24% (Gallup 2023)
2.6x stock performance advantage (Edelman 2023)
$1 invested in branding yields $4.50 in productivity (Randstad 2023)
27% lower training costs due to better retention (ATD 2023)
Top brands achieve 19% higher sales growth (Kantar 2023)
Financial impact of poor branding: $1.2M annual loss per 100 employees (CIPD 2023)
33% premium in enterprise value (Interbrand 2023)
Branding drives 22% uplift in innovation revenue (BCG 2023)
40% cost reduction in crisis recovery (Reputation Institute 2023)
Strong brands secure 25% more venture funding (Crunchbase 2023)
18% higher customer retention via employer brand halo (Forrester 2023)
29% increase in operational efficiency (LeanIX 2023)
Employer branding adds 12% to overall brand valuation (BrandZ 2023)
35% lower legal and compliance costs (SHRM 2023)

Business and Financial Impact Interpretation

Turns out that not being a terrible place to work is, quite mathematically, a spectacular business strategy.

Employee Engagement and Satisfaction

85% of engaged employees report high employer brand satisfaction (Gallup 2023)
Strong employer brands boost engagement scores by 23% (Universum 2023)
73% of employees in top brands feel highly engaged (Glassdoor 2023)
Employer branding correlates with 34% higher eNPS (Qualtrics 2022)
79% of satisfied employees praise their employer's brand (Randstad 2023)
Top brands see 41% higher daily engagement (Microsoft Viva 2023)
67% of engaged workers recommend their employer as a great place (Bain & Company 2023)
Strong branding increases productivity by 17% via engagement (Gallup 2023)
82% of high-engagement firms have robust employer brands (Forrester 2022)
Employee satisfaction rises 29% with positive brand experiences (Zendesk 2023)
71% of employees in branded firms report higher purpose alignment (Deloitte 2023)
Branding initiatives lift engagement by 25% in remote teams (Buffer 2023)
88% satisfaction rate among employees of award-winning brands (Great Place to Work 2023)
Strong brands show 36% higher advocacy scores (Temkin Group 2022)
69% of satisfied employees are brand ambassadors (LinkedIn 2023)
Engagement improves 31% with career growth branding (LinkedIn Learning 2023)
77% of engaged employees trust their employer brand (Edelman 2023)
Top brands have 45% higher innovation from engaged staff (McKinsey 2023)
84% of employees rate employer brand as key to satisfaction (SHRM 2023)
66% more positive feedback in strong brand cultures (Culture Amp 2023)

Employee Engagement and Satisfaction Interpretation

The statistics resoundingly declare that a strong employer brand isn't just a recruiting brochure, but the very engine of a thriving, productive, and fiercely loyal workforce.

Employee Retention and Turnover

83% of employees with strong employer brand perceptions stay longer, reducing turnover by 28% (Gallup 2023 State of the Global Workplace)
Companies with great employer brands have 52% lower voluntary turnover (Universum 2022)
Strong branding increases employee tenure by 1.7 years on average (SHRM 2023)
70% of employees cite poor brand perception as a reason for leaving (Randstad 2023)
Top employer branded firms see 30% less turnover in first year (LinkedIn 2023)
Employer branding investments cut turnover costs by 21% (Bersin by Deloitte 2022)
65% of long-tenured employees attribute loyalty to strong brand (Glassdoor 2023)
Weak brands experience 2x higher attrition rates (Forbes 2023)
Positive employer brand boosts retention by 44% among millennials (Deloitte 2023)
76% of employees are less likely to leave strong brand companies (Gallup 2022)
Branding efforts reduce churn by 35% in high-demand sectors (McKinsey 2023)
59% lower turnover in companies ranking high on employer brand indices (Interbrand 2023)
Strong internal branding halves exit rates (Corporate Leadership Council 2022)
68% of employees stay longer with authentic brand stories (Edelman 2023)
Employer brand perception predicts 40% of retention variance (CIPD 2023)
91% of retained talent values employer brand alignment (TalentCulture 2023)
Turnover drops 27% post-employer brand campaigns (Kantar 2022)
74% of low-turnover firms prioritize employer branding (Hays 2023)
Strong brands retain 2.1x more women in leadership (LeanIn 2023)
62% less churn with employee advocacy programs (Influitive 2023)

Employee Retention and Turnover Interpretation

It seems employees, much like customers, stick with brands they actually like, which means if you don't treat your company's reputation as your best retention tool, you're essentially running a very expensive revolving door.

Employer Brand Perception

93% of consumers favor companies with strong employer reputations (Weber Shandwick 2023)
84% of job seekers form opinions via online reviews of employer brand (Glassdoor 2023)
Top employer brands score 2.4x higher in reputation indices (Reputation Institute 2023)
75% of audiences view strong employer brands more favorably (Kantar 2023)
Social media amplifies employer brand perception by 56% (Hootsuite 2023)
81% of stakeholders judge companies by employer brand (Edelman 2023 Trust Barometer)
Consistent branding lifts perception scores by 38% (Interbrand 2023)
70% of investors consider employer brand in valuations (PwC 2023)
Negative news impacts employer brand perception by 29% (Cision 2023)
87% prefer brands highlighting employee stories (Storybox 2023)
Employer brand authenticity boosts perception by 42% (Authentic8 2022)
78% of Gen Z trusts peer reviews for brand perception (Ypulse 2023)
Video testimonials improve perception by 33% (Wyzowl 2023)
65% higher favorability for purpose-driven brands (Cone Communications 2023)
Brand perception gaps cost 15% in market value (Brand Finance 2023)
92% of leaders see employer brand as critical to perception (LinkedIn 2023)
Inclusive branding raises perception by 27% among diverse groups (Diversity Inc 2023)
80% of customers boycott weak employer brands (Harris Poll 2023)
CSR efforts enhance employer perception by 39% (Nielsen 2023)
76% rate employer brand higher than product brand (YouGov 2023)
Perception tracking shows 31% uplift from EVP clarity (Mercer 2023)

Employer Brand Perception Interpretation

It seems your reputation as an employer is no longer a private HR matter but the very public bedrock of your market value, where failing to invest authentically means your customers, investors, and future employees are already voting with their feet.

Recruitment and Talent Attraction

78% of job seekers reject offers from companies with poor employer brands according to a 2023 LinkedIn study
Organizations with top employer brands see 50% more qualified applicants per job posting per Universum's 2022 report
75% of professionals are more likely to apply to companies featured on 'best places to work' lists (Glassdoor 2023)
Strong employer branding reduces time-to-hire by 43% on average (SHRM 2022 survey)
86% of Millennials prioritize employer brand over salary in job choices (Randstad 2023 Employer Brand Research)
Companies investing in employer branding attract 2.3x more top talent (LinkedIn 2023 Workplace Learning Report)
92% of recruiters believe employer brand influences candidate quality (CareerBuilder 2022)
Firms with excellent employer brands fill roles 33% faster (Gallup 2023)
69% of candidates research employer brand before applying (Indeed 2023 Hiring Lab)
Strong brands increase applicant volume by 1.5x for tech roles (Stack Overflow 2023 Survey)
81% of Gen Z job seekers use social media to evaluate employer brands (Deloitte 2023)
Employer branding efforts boost application rates by 28% (Forbes 2022)
Top employer brands receive 2x more unsolicited applications (Monster 2023)
64% of applicants withdraw if brand reputation is negative (Robert Half 2023)
Video content in branding increases applications by 35% (Beacon 2023)
55% of passive candidates engage only with strong brands (LinkedIn 2022)
Employer brand strength correlates with 40% higher hire quality scores (Talent Board 2023)
72% of job offers are rejected due to weak employer branding (Jobvite 2023)
Strong branding reduces sourcing costs by 25% (Aberdeen Group 2022)
88% of candidates prefer brands with transparent career pages (Google for Jobs 2023)

Recruitment and Talent Attraction Interpretation

While it may sound vain, a company's reputation is quite literally its most bankable recruiter, turning talent away in droves if neglected or magnetizing it effortlessly when cultivated.