Email Segmentation Statistics

Key Takeaways

• 1Segmented campaigns are 14.64% more likely to be opened compared to non-segmented campaigns according to Mailchimp's analysis of billions of emails
• 2Personalized emails deliver 29% more unique opens and 41% more unique clicks than non-personalized emails per Experian's study
• 3Email list segmentation improves click-through rates by up to 50% as reported by Campaign Monitor
• 4Segmented emails generate 760% more revenue from recipients than non-segmented campaigns per Campaign Monitor
• 5Email segmentation can increase revenue by 10x according to McKinsey insights on personalization
• 6Personalized segmented emails improve sales conversions by 20% per Aberdeen Group
• 7Email segmentation reduces customer churn by 7% saving revenue
• 8Personalized segments increase customer retention by 25% per Infosys
• 9RFM segmentation improves retention rates by 190%
• 10Segmentation adoption is at 78% among top performers for retention
• 1166% of businesses segment lists by purchase history
• 12Only 19% of companies segment beyond basics
• 13Demographic segmentation used by 82% of all marketers
• 14Behavioral segmentation applied in 68% of advanced campaigns
• 15Geographic segmentation utilized by 52% for localized content

Using email segmentation significantly increases revenue from marketing campaigns.