GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Digital Marketing Industry Statistics

Diverse marketing boosts engagement, trust, innovation, and business performance.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

45% of consumers are more likely to purchase from brands that showcase diversity in their advertising

Statistic 2

65% of consumers say their perception of a brand is positively impacted by its inclusivity efforts

Statistic 3

72% of consumers consider a brand's inclusivity when making purchasing decisions

Statistic 4

61% of consumers believe that brands should actively promote social justice and equity in their messaging

Statistic 5

65% of digital marketers say that DEI efforts improve brand loyalty

Statistic 6

70% of consumers favor brands that visibly support social causes related to diversity

Statistic 7

62% of marketing executives believe that inclusive marketing increases brand equity

Statistic 8

66% of consumers say they are more likely to trust brands that promote social justice

Statistic 9

44% of marketers report that inclusive branding improves customer trust

Statistic 10

61% of consumers prefer to buy from brands that actively promote diversity and inclusion

Statistic 11

Multicultural marketing campaigns see a 25% higher engagement rate than non-diverse campaigns

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70% of brands have acknowledged the importance of DEI in their digital marketing strategies

Statistic 13

67% of marketers agree that diverse data and analytics improve campaign effectiveness

Statistic 14

70% of brands plan to increase their investment in diversity-focused advertising over the next year

Statistic 15

36% of digital advertising uses targeted audience segmentation based on cultural and identity markers

Statistic 16

55% of digital advertising campaigns are tailored to specific cultural demographics

Statistic 17

Only 20% of advertising content features diverse voices

Statistic 18

22% of digital marketing campaigns feature inclusive language

Statistic 19

63% of consumers prefer brands that showcase diversity in their advertising

Statistic 20

47% of brands are actively working to increase diversity in their social media content

Statistic 21

42% of digital marketing professionals see a rise in consumer engagement when campaigns are more inclusive

Statistic 22

25% of digital marketing content features people with disabilities

Statistic 23

55% of marketers mention that inclusive visuals increase engagement and conversion rates

Statistic 24

47% of digital marketing campaigns have incorporated user-generated content to reflect diverse voices

Statistic 25

74% of brands recognize the importance of authentic representation to connect with diverse audiences

Statistic 26

54% of digital marketing content is optimized for different languages and cultures

Statistic 27

80% of consumers want to see more representation of marginalized groups in advertising

Statistic 28

29% of brand campaigns feature narratives that address social justice issues directly

Statistic 29

41% of online campaigns include disabilities and accessibility considerations

Statistic 30

24% of digital advertisements include any form of representation of racial or ethnic minorities

Statistic 31

Companies with diverse leadership are 33% more likely to outperform their competitors

Statistic 32

69% of executives see diversity and inclusion as a differentiator for their business

Statistic 33

Women make up approximately 27% of senior leadership roles in digital marketing firms

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60% of employees in marketing believe their company could do more to promote diversity and inclusion

Statistic 35

Companies with inclusive cultures are 1.7 times more likely to be innovation leaders in their industry

Statistic 36

78% of marketers agree that diversity is important for reaching global audiences

Statistic 37

55% of digital marketing professionals report feeling that their workplace is not sufficiently diverse

Statistic 38

48% of marketers have implemented specific DEI training programs for their teams

Statistic 39

40% of digital marketing agencies have diversity and inclusion goals

Statistic 40

Companies with higher ethnic diversity in marketing teams see a 35% increase in customer satisfaction

Statistic 41

52% of marketing professionals believe that diversity improves creativity and innovation in campaigns

Statistic 42

80% of digital marketing teams recognize the need for continued DEI education

Statistic 43

30% of marketing jobs are held by minorities

Statistic 44

58% of marketing leaders report that their organizations lack sufficient diversity in their creative teams

Statistic 45

33% of digital marketing budgets are allocated specifically for diversity initiatives

Statistic 46

58% of organizations believe that DEI efforts are critical to attracting and retaining talent

Statistic 47

29% of marketing campaigns are audited for diversity and inclusion

Statistic 48

50% of marketing teams say they need further training in cultural competence

Statistic 49

63% of marketing leaders believe that inclusive language is essential for effective communication

Statistic 50

45% of marketing leaders have experienced bias in their team’s creative process

Statistic 51

38% of marketers believe their organizations are not doing enough to address racial inequalities

Statistic 52

69% of organizations have set diversity targets for their marketing teams

Statistic 53

37% of marketing professionals acknowledge that their data collection practices lack sufficient diversity

Statistic 54

79% of marketing leaders agree that DEI initiatives contribute to overall business success

Statistic 55

32% of companies have specific DEI goals related to digital content creation

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Sources

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Key Highlights

Companies with diverse leadership are 33% more likely to outperform their competitors
69% of executives see diversity and inclusion as a differentiator for their business
Women make up approximately 27% of senior leadership roles in digital marketing firms
45% of consumers are more likely to purchase from brands that showcase diversity in their advertising
60% of employees in marketing believe their company could do more to promote diversity and inclusion
Companies with inclusive cultures are 1.7 times more likely to be innovation leaders in their industry
Only 20% of advertising content features diverse voices
78% of marketers agree that diversity is important for reaching global audiences
55% of digital marketing professionals report feeling that their workplace is not sufficiently diverse
48% of marketers have implemented specific DEI training programs for their teams
40% of digital marketing agencies have diversity and inclusion goals
Multicultural marketing campaigns see a 25% higher engagement rate than non-diverse campaigns
Companies with higher ethnic diversity in marketing teams see a 35% increase in customer satisfaction

Despite growing recognition of its importance, the digital marketing industry still lags behind in implementing authentic diversity, equity, and inclusion efforts—underscored by startling statistics showing that only 20% of advertising content features diverse voices, yet 78% of marketers agree that diversity is crucial for reaching global audiences and building trust with consumers.

Consumer Perceptions and Brand Loyalty

45% of consumers are more likely to purchase from brands that showcase diversity in their advertising
65% of consumers say their perception of a brand is positively impacted by its inclusivity efforts
72% of consumers consider a brand's inclusivity when making purchasing decisions
61% of consumers believe that brands should actively promote social justice and equity in their messaging
65% of digital marketers say that DEI efforts improve brand loyalty
70% of consumers favor brands that visibly support social causes related to diversity
62% of marketing executives believe that inclusive marketing increases brand equity
66% of consumers say they are more likely to trust brands that promote social justice
44% of marketers report that inclusive branding improves customer trust
61% of consumers prefer to buy from brands that actively promote diversity and inclusion

Consumer Perceptions and Brand Loyalty Interpretation

In an era where nearly two-thirds of consumers prioritize diversity and social justice in their purchasing choices, digital marketing’s embrace of inclusion is not just ethically sound but a strategic necessity for building trust, loyalty, and brand equity—proving that in the race for consumer hearts, diversity isn’t just a policy, but the winning advantage.

Marketing Strategies and Campaigns

Multicultural marketing campaigns see a 25% higher engagement rate than non-diverse campaigns
70% of brands have acknowledged the importance of DEI in their digital marketing strategies
67% of marketers agree that diverse data and analytics improve campaign effectiveness
70% of brands plan to increase their investment in diversity-focused advertising over the next year
36% of digital advertising uses targeted audience segmentation based on cultural and identity markers
55% of digital advertising campaigns are tailored to specific cultural demographics

Marketing Strategies and Campaigns Interpretation

In a digital era where 70% of brands recognize DEI's pivotal role, multicultural marketing campaigns not only foster inclusivity but also outperform their less diversified counterparts by 25%, underscoring that embracing diverse data and targeted cultural segmentation isn't just ethical—it's essential for marketing success.

Representation and Content Inclusivity

Only 20% of advertising content features diverse voices
22% of digital marketing campaigns feature inclusive language
63% of consumers prefer brands that showcase diversity in their advertising
47% of brands are actively working to increase diversity in their social media content
42% of digital marketing professionals see a rise in consumer engagement when campaigns are more inclusive
25% of digital marketing content features people with disabilities
55% of marketers mention that inclusive visuals increase engagement and conversion rates
47% of digital marketing campaigns have incorporated user-generated content to reflect diverse voices
74% of brands recognize the importance of authentic representation to connect with diverse audiences
54% of digital marketing content is optimized for different languages and cultures
80% of consumers want to see more representation of marginalized groups in advertising
29% of brand campaigns feature narratives that address social justice issues directly
41% of online campaigns include disabilities and accessibility considerations
24% of digital advertisements include any form of representation of racial or ethnic minorities

Representation and Content Inclusivity Interpretation

Despite over half of consumers craving greater diversity and inclusion, only a fraction of digital marketing content truly reflects this demand, revealing a disconnect that, if bridged, could unlock increased engagement and authentic brand loyalty in an increasingly multicultural world.

Workplace Diversity and Inclusion Initiatives

Companies with diverse leadership are 33% more likely to outperform their competitors
69% of executives see diversity and inclusion as a differentiator for their business
Women make up approximately 27% of senior leadership roles in digital marketing firms
60% of employees in marketing believe their company could do more to promote diversity and inclusion
Companies with inclusive cultures are 1.7 times more likely to be innovation leaders in their industry
78% of marketers agree that diversity is important for reaching global audiences
55% of digital marketing professionals report feeling that their workplace is not sufficiently diverse
48% of marketers have implemented specific DEI training programs for their teams
40% of digital marketing agencies have diversity and inclusion goals
Companies with higher ethnic diversity in marketing teams see a 35% increase in customer satisfaction
52% of marketing professionals believe that diversity improves creativity and innovation in campaigns
80% of digital marketing teams recognize the need for continued DEI education
30% of marketing jobs are held by minorities
58% of marketing leaders report that their organizations lack sufficient diversity in their creative teams
33% of digital marketing budgets are allocated specifically for diversity initiatives
58% of organizations believe that DEI efforts are critical to attracting and retaining talent
29% of marketing campaigns are audited for diversity and inclusion
50% of marketing teams say they need further training in cultural competence
63% of marketing leaders believe that inclusive language is essential for effective communication
45% of marketing leaders have experienced bias in their team’s creative process
38% of marketers believe their organizations are not doing enough to address racial inequalities
69% of organizations have set diversity targets for their marketing teams
37% of marketing professionals acknowledge that their data collection practices lack sufficient diversity
79% of marketing leaders agree that DEI initiatives contribute to overall business success
32% of companies have specific DEI goals related to digital content creation

Workplace Diversity and Inclusion Initiatives Interpretation

Despite widespread recognition that diverse leadership and inclusive cultures boost innovation, creativity, and business performance—evidenced by 69% of executives citing D&I as a key differentiator—only 33% of digital marketing budgets are earmarked for diversity efforts, highlighting that while the industry acknowledges the importance of DEI, many organizations still have a long way to go from setting targets to achieving truly equitable and representative digital marketing landscapes.