GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Consumer Goods Industry Statistics

Diversity boosts profits, consumer loyalty, innovation, and growth in consumer industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

45% of consumers say they are more loyal to brands that support racial and ethnic equality

Statistic 2

38% of consumers are willing to pay more for products from companies committed to DEI

Statistic 3

66% of consumers are more likely to recommend brands that celebrate cultural diversity

Statistic 4

68% of consumers say they are more loyal to inclusive brands

Statistic 5

70% of consumers believe brands should take a stand on social issues

Statistic 6

40% of consumers are more likely to trust brands that demonstrate consistent diversity messaging

Statistic 7

69% of consumers are more likely to recommend brands with visible DEI efforts

Statistic 8

The average age of leading executives in consumer goods is 55, with women and minorities underrepresented

Statistic 9

Companies with higher diversity are 35% more likely to outperform their competitors financially

Statistic 10

67% of consumers say they are more likely to purchase from brands that demonstrate diverse representation

Statistic 11

43% of employees in the consumer goods industry report a lack of diversity and inclusion in their workplace

Statistic 12

Only 27% of executive leadership roles in consumer goods companies are held by women

Statistic 13

58% of consumers say their purchase decisions are influenced by a brand's commitment to diversity and inclusion

Statistic 14

The global consumer goods market is projected to grow at a CAGR of 4.8% partly due to increased focus on DEI initiatives

Statistic 15

72% of HR professionals in the consumer products industry believe that DEI initiatives improve company performance

Statistic 16

Only 16% of marketing campaigns in consumer goods feature diverse representation

Statistic 17

51% of consumer goods companies have dedicated DEI teams or initiatives

Statistic 18

32% of new product launches in the consumer goods sector include an element of diversity or cultural relevance

Statistic 19

Brands with diverse leadership are 70% more likely to be seen as innovative by consumers

Statistic 20

Only 21% of consumer goods brands have transparent reporting on diversity metrics

Statistic 21

53% of employees in consumer goods feel inclusion practices are insufficient

Statistic 22

Representation of minorities in senior management in consumer industries is 18%

Statistic 23

75% of younger consumers (Gen Z and Millennials) prefer brands that are consciously diverse and inclusive

Statistic 24

60% of consumer goods companies have seen improved employee engagement after implementing DEI programs

Statistic 25

49% of consumers feel that a lack of diversity in product offerings limits their choices

Statistic 26

Only 23% of consumer goods companies have DEI as a core part of their corporate strategy

Statistic 27

55% of women report experiencing bias or exclusion in their careers within the consumer goods industry

Statistic 28

42% of marketing campaigns in consumer goods neglect multicultural audiences

Statistic 29

81% of consumers want more diverse representation in advertising

Statistic 30

48% of executives believe that their companies may be lagging in DEI progress

Statistic 31

59% of employees in consumer industry report feeling their workplace is not inclusive enough

Statistic 32

Only 14% of leadership roles in consumer goods are held by ethnic minorities

Statistic 33

61% of brands plan to increase their investment in diversity and inclusion initiatives over the next two years

Statistic 34

72% of companies in the consumer goods industry have implemented unconscious bias training

Statistic 35

50% of new hires in consumer industries are now from diverse backgrounds

Statistic 36

33% of marketing budgets are allocated specifically to diversity and inclusion initiatives

Statistic 37

21% of consumer brands publicly disclose their diversity metrics

Statistic 38

62% of consumer goods CEOs say diversity is a strategic priority

Statistic 39

57% of consumers prefer to buy from brands with inclusive marketing campaigns

Statistic 40

64% of millennials seek brands that actively promote social justice

Statistic 41

44% of consumers say they actively seek out brands that champion environmental sustainability alongside social equity

Statistic 42

Diversity in product packaging can boost sales by up to 23%

Slide 1 of 42

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Companies with higher diversity are 35% more likely to outperform their competitors financially
67% of consumers say they are more likely to purchase from brands that demonstrate diverse representation
57% of consumers prefer to buy from brands with inclusive marketing campaigns
43% of employees in the consumer goods industry report a lack of diversity and inclusion in their workplace
Only 27% of executive leadership roles in consumer goods companies are held by women
64% of millennials seek brands that actively promote social justice
58% of consumers say their purchase decisions are influenced by a brand's commitment to diversity and inclusion
The global consumer goods market is projected to grow at a CAGR of 4.8% partly due to increased focus on DEI initiatives
72% of HR professionals in the consumer products industry believe that DEI initiatives improve company performance
Only 16% of marketing campaigns in consumer goods feature diverse representation
45% of consumers say they are more loyal to brands that support racial and ethnic equality
51% of consumer goods companies have dedicated DEI teams or initiatives
32% of new product launches in the consumer goods sector include an element of diversity or cultural relevance

In a rapidly evolving marketplace where over 67% of consumers prefer brands that showcase diversity and inclusion, the consumer goods industry stands at a pivotal crossroads—yet only 21% of companies transparently report their diversity metrics and just 27% of leadership roles are held by women—highlighting both the enormous opportunities and pressing gaps in embracing true diversity and equitable representation.

Consumer Behavior and Loyalty

45% of consumers say they are more loyal to brands that support racial and ethnic equality
38% of consumers are willing to pay more for products from companies committed to DEI
66% of consumers are more likely to recommend brands that celebrate cultural diversity
68% of consumers say they are more loyal to inclusive brands
70% of consumers believe brands should take a stand on social issues
40% of consumers are more likely to trust brands that demonstrate consistent diversity messaging
69% of consumers are more likely to recommend brands with visible DEI efforts

Consumer Behavior and Loyalty Interpretation

In an era where nearly seven out of ten consumers prefer brands that actively champion diversity and social justice, it’s clear that in the consumer goods industry, embracing DEI isn’t just ethical—it's essential for loyalty, trust, and ultimately, profit.

Corporate Leadership and Workforce Demographics

The average age of leading executives in consumer goods is 55, with women and minorities underrepresented

Corporate Leadership and Workforce Demographics Interpretation

With the average consumer goods executive at 55 and women and minorities notably underrepresented, the industry’s leadership pipeline still has some ageing to do before truly reflecting its diverse consumer base.

Diversity

Companies with higher diversity are 35% more likely to outperform their competitors financially

Diversity Interpretation

Diversity isn’t just a moral imperative—it’s a smart business strategy, as companies embracing inclusion are 35% more likely to outshine their less diverse rivals financially.

Diversity, Inclusion, and Representation in Consumer Goods

67% of consumers say they are more likely to purchase from brands that demonstrate diverse representation
43% of employees in the consumer goods industry report a lack of diversity and inclusion in their workplace
Only 27% of executive leadership roles in consumer goods companies are held by women
58% of consumers say their purchase decisions are influenced by a brand's commitment to diversity and inclusion
The global consumer goods market is projected to grow at a CAGR of 4.8% partly due to increased focus on DEI initiatives
72% of HR professionals in the consumer products industry believe that DEI initiatives improve company performance
Only 16% of marketing campaigns in consumer goods feature diverse representation
51% of consumer goods companies have dedicated DEI teams or initiatives
32% of new product launches in the consumer goods sector include an element of diversity or cultural relevance
Brands with diverse leadership are 70% more likely to be seen as innovative by consumers
Only 21% of consumer goods brands have transparent reporting on diversity metrics
53% of employees in consumer goods feel inclusion practices are insufficient
Representation of minorities in senior management in consumer industries is 18%
75% of younger consumers (Gen Z and Millennials) prefer brands that are consciously diverse and inclusive
60% of consumer goods companies have seen improved employee engagement after implementing DEI programs
49% of consumers feel that a lack of diversity in product offerings limits their choices
Only 23% of consumer goods companies have DEI as a core part of their corporate strategy
55% of women report experiencing bias or exclusion in their careers within the consumer goods industry
42% of marketing campaigns in consumer goods neglect multicultural audiences
81% of consumers want more diverse representation in advertising
48% of executives believe that their companies may be lagging in DEI progress
59% of employees in consumer industry report feeling their workplace is not inclusive enough
Only 14% of leadership roles in consumer goods are held by ethnic minorities
61% of brands plan to increase their investment in diversity and inclusion initiatives over the next two years
72% of companies in the consumer goods industry have implemented unconscious bias training
50% of new hires in consumer industries are now from diverse backgrounds
33% of marketing budgets are allocated specifically to diversity and inclusion initiatives
21% of consumer brands publicly disclose their diversity metrics
62% of consumer goods CEOs say diversity is a strategic priority

Diversity, Inclusion, and Representation in Consumer Goods Interpretation

While over half of consumer insights favor brands championing diversity—driving global growth and innovation—persistent gaps in representation, leadership, and transparency reveal that many consumer goods companies still have a long way to go before diversity is truly woven into their strategic fabric.

Market Trends and Consumer Preferences

57% of consumers prefer to buy from brands with inclusive marketing campaigns
64% of millennials seek brands that actively promote social justice
44% of consumers say they actively seek out brands that champion environmental sustainability alongside social equity
Diversity in product packaging can boost sales by up to 23%

Market Trends and Consumer Preferences Interpretation

In an era where 57% of consumers favor inclusive marketing and 64% of Millennials demand social justice, brands that champion diversity and sustainability not only do right by society but also boost sales—proving that doing good and doing well are now inextricably linked.