Key Takeaways
- Magic Kingdom welcomed 17,536,000 visitors in 2023, making it the world's most visited theme park.
- EPCOT had 11,983,000 visitors in 2023.
- Disney's Hollywood Studios attracted 10,515,000 guests in 2023.
- Walt Disney World generated $12.75 billion in economic impact in Florida in 2022.
- Disney World's total revenue from parks segment was $32.5 billion in FY2023.
- Average ticket price at Magic Kingdom is $134 in 2024.
- Magic Kingdom has 52 rides and attractions.
- Big Thunder Mountain Railroad has ferried 65 million guests since 1980.
- Space Mountain experiences 3 million rides per year.
- Disney World employs 77,000 cast members.
- 40% of workforce is unionized.
- Average cast member wage is $18/hour in 2024.
- Disney World opened on October 1, 1971.
- Construction cost $400 million in 1971 dollars.
- Magic Kingdom dedicated by Roy O. Disney.
Disney World's four theme parks drew almost fifty million visitors in 2023.
Attendance
- Magic Kingdom welcomed 17,536,000 visitors in 2023, making it the world's most visited theme park.
- EPCOT had 11,983,000 visitors in 2023.
- Disney's Hollywood Studios attracted 10,515,000 guests in 2023.
- Disney's Animal Kingdom saw 9,598,000 visitors in 2023.
- Total Walt Disney World attendance reached 49,632,000 in 2023.
- Magic Kingdom attendance grew 10.3% from 2022 to 2023.
- Pre-pandemic peak attendance for Magic Kingdom was 20,898,000 in 2019.
- International visitors make up 20% of Disney World's annual attendance.
- Annual passholders account for 25% of Magic Kingdom visitors.
- Disney World sees peak attendance during holidays, up 30% from average.
- Average daily attendance at Magic Kingdom is about 48,000 guests.
- EPCOT International Festival of the Arts boosts attendance by 15%.
- Hollywood Studios' Star Wars: Galaxy's Edge increased attendance by 7% in 2023.
- Animal Kingdom's Pandora area draws 2 million unique visitors yearly.
- Disney Springs sees 30 million visitors annually.
- Water parks (Typhoon Lagoon & Blizzard Beach) combined for 2.5 million visits in 2023.
- Disney World resort hotels hosted 75% of park visitors in 2023.
- Repeat visitors comprise 70% of total attendance.
- Summer months account for 40% of annual attendance.
- Lightning Lane system reduced wait times by 30%, boosting capacity attendance.
- Magic Kingdom hit 21 million visitors in 2018.
- EPCOT Flower & Garden Festival adds 1 million visitors yearly.
- Hollywood Studios Guardians of the Galaxy coaster announcement spiked bookings 20%.
- Animal Kingdom Lodge safaris attract 4 million riders annually.
- Disney World mobile app downloads exceed 50 million.
- Virtual queue system used by 80% of guests for top attractions.
- Annual Halloween events draw 2.5 million guests.
- Christmas overlay periods see 25% attendance surge.
- Disney World ranks #1 in U.S. park attendance for 28th straight year.
- Total lifetime visitors to Disney World exceed 1 billion since 1971.
Attendance Interpretation
Employment
- Disney World employs 77,000 cast members.
- 40% of workforce is unionized.
- Average cast member wage is $18/hour in 2024.
- Disney World has 14 unions representing workers.
- 20% of employees are international hires.
- Training academy graduates 50,000 cast members yearly.
- Turnover rate is 25% annually.
- 10,000 seasonal hires during holidays.
- Women comprise 60% of cast members.
- Leadership roles 50% diverse hires since 2020.
- College program interns number 5,000 per semester.
- Benefits cover 95% of full-time staff.
- Overtime hours total 2 million yearly.
- Cast member housing for 2,000 internationals.
- Promotions from within 70%.
- Safety training hours 1 million annually.
Employment Interpretation
Financial
- Walt Disney World generated $12.75 billion in economic impact in Florida in 2022.
- Disney World's total revenue from parks segment was $32.5 billion in FY2023.
- Average ticket price at Magic Kingdom is $134 in 2024.
- Disney World paid $2.5 billion in taxes to Florida in 2022.
- Resort hotel revenue per occupied room averages $450 nightly.
- Disney Springs retail sales exceed $1 billion annually.
- Food and beverage sales at Disney World top $3 billion yearly.
- Park ticket sales account for 55% of total revenue.
- Annual pass revenue generates $1.2 billion.
- Merchandise sales hit $4.5 billion in 2023.
- Disney World invested $2.1 billion in capital expenditures in 2023.
- Operating income from domestic parks was $9.1 billion in FY2023.
- Per capita spending by guests averages $250 per visit.
- DVC timeshare sales contribute $800 million annually.
- Parking fees generate $100 million yearly.
- Genie+ upsell revenue exceeds $500 million per year.
- Premium dining experiences add $200 million in revenue.
- Sponsorship deals with Coca-Cola worth $100 million over 10 years.
- Disney World contributes 7% to Orange County's GDP.
- Hotel occupancy rate averages 92% year-round.
- Flight to Orlando via Disney visitors boosts airline revenue by $1B.
- Souvenir spending averages $100 per guest.
- Ticket price increases averaged 5% annually since 2019.
- Total assets of Walt Disney Parks division $40 billion.
Financial Interpretation
History
- Disney World opened on October 1, 1971.
- Construction cost $400 million in 1971 dollars.
- Magic Kingdom dedicated by Roy O. Disney.
- EPCOT opened October 1, 1982 as Experimental Prototype Community of Tomorrow.
- Disney-MGM Studios (now Hollywood Studios) opened May 1, 1989.
- Animal Kingdom debuted April 22, 1998.
- Typhoon Lagoon opened June 1, 1989.
- Walt Disney World Resort spans 25,000 acres.
- First monorail started 1971, now third generation.
- Cinderella Castle is 189 feet tall.
- 500 millionth guest in 1998.
- TRON Lightcycle coaster opened 2023, first new mountain.
- Tiana's Bayou Adventure replaces Splash Mountain in 2024.
- 50th anniversary celebrated 2021-2023 with new lands.
- Purchased land secretly in 1960s for $5 million.
- Contemporary Resort first modern hotel, opened 1971.
- Fort Wilderness campground since 1971, 700+ sites.
- Polynesian Village first resort, inspired by Moana.
History Interpretation
Operations
- Magic Kingdom has 52 rides and attractions.
- Big Thunder Mountain Railroad has ferried 65 million guests since 1980.
- Space Mountain experiences 3 million rides per year.
- EPCOT's Test Track reaches speeds of 65 mph.
- Guardians of the Galaxy: Cosmic Rewind spins at 70 mph.
- Animal Kingdom's Expedition Everest drops 80 feet.
- Disney World has 27 resort hotels with 38,000 rooms.
- Monorail system travels 47 million miles annually.
- Skyliner gondolas number 82, carrying 10,000/hour.
- Fireworks shows at Magic Kingdom viewed by 50,000 nightly.
- Character meet-and-greets total 1 million daily interactions.
- Lightning Lane reservations fill 90% within minutes for top rides.
- Park hours average 12 hours daily, extending to 20 in peak.
- Animal Kingdom houses 2,000 animals of 300 species.
- Hollywood Studios has 7 stage shows daily.
- EPCOT World Showcase pavilions represent 11 countries.
- Disney World uses 1 million LED lights for decorations.
- Ferryboats cross Seven Seas Lagoon 500 times daily.
- Parade routes cover 1.5 miles with 100 performers.
- Dining reservations total 500,000 weekly.
- Magic Kingdom trash output is 120 tons daily, recycled 60%.
- Cast Members walk 8 million miles daily.
- Ride maintenance downtime averages 5% annually.
- EPCOT festivals feature 100 food booths.
- Water parks have 20+ slides each.
- Golf courses host 300,000 rounds yearly.
- Medical services treat 1 million guest visits annually.
- Security scans 200,000 bags daily.
Operations Interpretation
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