GITNUXREPORT 2025

Digital Transformation In The Auto Industry Statistics

Auto industry accelerates digital transformation enhancing sales, efficiency, and customer experience.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

52% of automobile manufacturers are investing in connected vehicle technology

Statistic 2

The use of telematics in vehicles has increased by 33% annually since 2018

Statistic 3

The global connected car market is projected to reach $225 billion by 2027

Statistic 4

40% of fleet management companies are adopting IoT-based solutions for real-time vehicle tracking

Statistic 5

69% of car manufacturers plan to deploy 5G connectivity in their new vehicle models by 2025

Statistic 6

68% of consumers consider connected vehicle technology as a key factor when choosing a vehicle

Statistic 7

55% of car manufacturers have developed mobile apps for remote vehicle control and diagnostics

Statistic 8

The global market for automotive cloud computing is projected to reach $12 billion by 2026

Statistic 9

The global automotive cybersecurity market is expected to reach $6.7 billion by 2027

Statistic 10

39% of automotive supply chain disruptions are caused by cyber-attacks

Statistic 11

54% of automotive firms have increased their spend on cybersecurity in response to digital transformation

Statistic 12

50% of automotive industry executives cite data privacy concerns as a major obstacle to digital transformation

Statistic 13

62% of auto OEMs have integrated AI-powered customer insights into their sales strategies

Statistic 14

86% of automotive companies consider data analytics as critical or very important for their digital transformation

Statistic 15

48% of automotive companies have integrated predictive maintenance analytics into their operations

Statistic 16

69% of auto OEMs have adopted predictive analytics to improve quality control

Statistic 17

49% of automotive companies are adopting AI-based predictive analytics for sales forecasting

Statistic 18

78% of auto manufacturers have accelerated their digital transformation initiatives amid COVID-19

Statistic 19

43% of car buyers prefer online platforms for researching and purchasing vehicles

Statistic 20

The automotive industry is expected to spend over $70 billion globally on digital transformation initiatives by 2025

Statistic 21

Digital retailing initiatives have led to a 45% increase in online car sales in North America in 2023

Statistic 22

65% of automotive industry executives believe digital transformation gives them a competitive advantage

Statistic 23

The adoption rate of blockchain technology in automotive transactions is at 25% and growing rapidly

Statistic 24

58% of consumers are willing to share their data for personalized automotive services

Statistic 25

The number of automotive companies with dedicated digital transformation teams increased by 36% in 2023

Statistic 26

AI-based chatbots are used by 54% of auto dealerships to improve customer engagement

Statistic 27

73% of automotive OEMs have experienced a positive ROI from their digital transformation investments

Statistic 28

55% of car buyers now prefer online vehicle customization tools to physical options

Statistic 29

Digital payment methods for vehicle purchases increased by 22% in 2023

Statistic 30

71% of automotive companies reported an increase in customer satisfaction after implementing digital transformation initiatives

Statistic 31

66% of automotive dealerships plan to expand online sales channels in the next two years

Statistic 32

58% of vehicle maintenance and repair services have adopted digital diagnostic tools

Statistic 33

82% of auto OEMs are exploring AI-driven personalization strategies for customer engagement

Statistic 34

63% of auto manufacturers utilize virtual assistants to enhance customer service

Statistic 35

Investment in digital marketing by automotive brands increased by 40% in 2023

Statistic 36

70% of automotive industry leaders believe digital transformation improves overall operational agility

Statistic 37

83% of automotive companies believe digital transformation is essential for future growth

Statistic 38

34% of auto industry executives believe cybersecurity threats are the biggest obstacle to digital transformation

Statistic 39

45% of auto manufacturers are investing in sustainability-focused digital solutions

Statistic 40

67% of auto manufacturers are adopting cloud computing to improve operational efficiency

Statistic 41

54% of auto manufacturers employ augmented reality for vehicle design and assembly processes

Statistic 42

72% of automotive dealerships have adopted digital tools for inventory management

Statistic 43

Automakers investing in AI for autonomous driving development increased by 29% in 2023

Statistic 44

77% of automotive supply chain companies have implemented digital tracking systems

Statistic 45

60% of automotive OEMs use virtual reality for prototyping and testing vehicles

Statistic 46

Digital twin technology is being used by 42% of auto manufacturers to optimize manufacturing processes

Statistic 47

80% of automotive OEMs have adopted some form of AI to improve manufacturing efficiency

Statistic 48

The integration of digital dashboards in vehicles has increased by 50% over the past three years

Statistic 49

47% of car manufacturers use machine learning for supply chain optimization

Statistic 50

29% of vehicles now come equipped with entirely digital instrument clusters

Statistic 51

46% of new vehicles are expected to incorporate features driven by AI or machine learning by 2025

Statistic 52

61% of auto manufacturers plan to implement extensive digital onboarding processes for suppliers and partners

Statistic 53

72% of automakers have adopted or plan to adopt autonomous vehicle technology by 2030

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Key Highlights

78% of auto manufacturers have accelerated their digital transformation initiatives amid COVID-19
43% of car buyers prefer online platforms for researching and purchasing vehicles
The automotive industry is expected to spend over $70 billion globally on digital transformation initiatives by 2025
62% of auto OEMs have integrated AI-powered customer insights into their sales strategies
52% of automobile manufacturers are investing in connected vehicle technology
86% of automotive companies consider data analytics as critical or very important for their digital transformation
The use of telematics in vehicles has increased by 33% annually since 2018
67% of auto manufacturers are adopting cloud computing to improve operational efficiency
Digital retailing initiatives have led to a 45% increase in online car sales in North America in 2023
65% of automotive industry executives believe digital transformation gives them a competitive advantage
54% of auto manufacturers employ augmented reality for vehicle design and assembly processes
The global connected car market is projected to reach $225 billion by 2027
40% of fleet management companies are adopting IoT-based solutions for real-time vehicle tracking

As the auto industry accelerates into the digital age, with over 78% of manufacturers ramping up their transformation efforts amid COVID-19 and consumer preferences shifting toward online research and buying, the race to integrate cutting-edge technologies like AI, connected vehicles, and data analytics is revolutionizing how cars are made, sold, and experienced.

Connected Vehicles, IoT, and Communication Technologies

52% of automobile manufacturers are investing in connected vehicle technology
The use of telematics in vehicles has increased by 33% annually since 2018
The global connected car market is projected to reach $225 billion by 2027
40% of fleet management companies are adopting IoT-based solutions for real-time vehicle tracking
69% of car manufacturers plan to deploy 5G connectivity in their new vehicle models by 2025
68% of consumers consider connected vehicle technology as a key factor when choosing a vehicle
55% of car manufacturers have developed mobile apps for remote vehicle control and diagnostics
The global market for automotive cloud computing is projected to reach $12 billion by 2026

Connected Vehicles, IoT, and Communication Technologies Interpretation

As automakers accelerate their digital drive, with over half investing in connected tech, 5G plans, and IoT innovations, it's clear that the future of driving is less about horsepower and more about smart horsepower, where connected cars don't just get you from A to B—they redefine the journey itself.

Cybersecurity

The global automotive cybersecurity market is expected to reach $6.7 billion by 2027
39% of automotive supply chain disruptions are caused by cyber-attacks

Cybersecurity Interpretation

As cars become smarter and more connected, the burgeoning $6.7 billion global automotive cybersecurity market underscores that in the race toward digital transformation, safeguarding against cyber-attacks is no longer optional but essential to keeping us safely on the road.

Cybersecurity, Industry Challenges

54% of automotive firms have increased their spend on cybersecurity in response to digital transformation
50% of automotive industry executives cite data privacy concerns as a major obstacle to digital transformation

Cybersecurity, Industry Challenges Interpretation

As automotive firms rev up their digital engines, over half are steering more funds into cybersecurity, yet half of the executives worry that privacy pitfalls threaten to put the brakes on their digital journeys.

Data Analytics, AI, and Artificial Intelligence Applications

62% of auto OEMs have integrated AI-powered customer insights into their sales strategies
86% of automotive companies consider data analytics as critical or very important for their digital transformation
48% of automotive companies have integrated predictive maintenance analytics into their operations
69% of auto OEMs have adopted predictive analytics to improve quality control
49% of automotive companies are adopting AI-based predictive analytics for sales forecasting

Data Analytics, AI, and Artificial Intelligence Applications Interpretation

With nearly two-thirds of auto OEMs harnessing AI-driven customer insights and an overwhelming majority recognizing the vital role of data analytics, it's clear that the auto industry is rapidly shifting gears from traditional manufacturing to a data-powered race toward smarter, predictive, and more personalized mobility solutions.

Digital Transformation and Customer Engagement

78% of auto manufacturers have accelerated their digital transformation initiatives amid COVID-19
43% of car buyers prefer online platforms for researching and purchasing vehicles
The automotive industry is expected to spend over $70 billion globally on digital transformation initiatives by 2025
Digital retailing initiatives have led to a 45% increase in online car sales in North America in 2023
65% of automotive industry executives believe digital transformation gives them a competitive advantage
The adoption rate of blockchain technology in automotive transactions is at 25% and growing rapidly
58% of consumers are willing to share their data for personalized automotive services
The number of automotive companies with dedicated digital transformation teams increased by 36% in 2023
AI-based chatbots are used by 54% of auto dealerships to improve customer engagement
73% of automotive OEMs have experienced a positive ROI from their digital transformation investments
55% of car buyers now prefer online vehicle customization tools to physical options
Digital payment methods for vehicle purchases increased by 22% in 2023
71% of automotive companies reported an increase in customer satisfaction after implementing digital transformation initiatives
66% of automotive dealerships plan to expand online sales channels in the next two years
58% of vehicle maintenance and repair services have adopted digital diagnostic tools
82% of auto OEMs are exploring AI-driven personalization strategies for customer engagement
63% of auto manufacturers utilize virtual assistants to enhance customer service
Investment in digital marketing by automotive brands increased by 40% in 2023
70% of automotive industry leaders believe digital transformation improves overall operational agility
83% of automotive companies believe digital transformation is essential for future growth

Digital Transformation and Customer Engagement Interpretation

As the auto industry accelerates into a digital future—spending billions, adopting AI, blockchain, and virtual assistants—it's clear that embracing online platforms and personalized services isn't just a trend but the key to staying ahead in a shift where 78% of manufacturers led the charge during COVID-19 and over 80% see digital transformation as essential for growth.

Sustainability, Cybersecurity, and Industry Challenges

34% of auto industry executives believe cybersecurity threats are the biggest obstacle to digital transformation
45% of auto manufacturers are investing in sustainability-focused digital solutions

Sustainability, Cybersecurity, and Industry Challenges Interpretation

While nearly a third of auto industry leaders see cybersecurity as the biggest hurdle to digital transformation, close to half are steering their investments toward sustainable digital innovations—highlighting a race where safety and sustainability are both pressing priorities on the fast lane.

Technology Adoption and Innovation in Automotive Manufacturing

67% of auto manufacturers are adopting cloud computing to improve operational efficiency
54% of auto manufacturers employ augmented reality for vehicle design and assembly processes
72% of automotive dealerships have adopted digital tools for inventory management
Automakers investing in AI for autonomous driving development increased by 29% in 2023
77% of automotive supply chain companies have implemented digital tracking systems
60% of automotive OEMs use virtual reality for prototyping and testing vehicles
Digital twin technology is being used by 42% of auto manufacturers to optimize manufacturing processes
80% of automotive OEMs have adopted some form of AI to improve manufacturing efficiency
The integration of digital dashboards in vehicles has increased by 50% over the past three years
47% of car manufacturers use machine learning for supply chain optimization
29% of vehicles now come equipped with entirely digital instrument clusters
46% of new vehicles are expected to incorporate features driven by AI or machine learning by 2025
61% of auto manufacturers plan to implement extensive digital onboarding processes for suppliers and partners
72% of automakers have adopted or plan to adopt autonomous vehicle technology by 2030

Technology Adoption and Innovation in Automotive Manufacturing Interpretation

As the auto industry accelerates into a tech-laden future—with over 80% deploying AI and more than half embedding digital interfaces—it's clear that digital transformation isn't just a trend but the new engine powering efficiency, innovation, and the autonomous driving revolution.