GITNUXREPORT 2025

Digital Transformation In The Entertainment Industry Statistics

Digital transformation boosts entertainment, streaming, AI, virtual production, and audience engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Approximately 70% of audience engagement occurs via mobile devices

Statistic 2

45% of viewers in North America watch at least one online-only entertainment platform daily

Statistic 3

AI-powered content curation platforms increased engagement times by up to 40%

Statistic 4

68% of viewers aged 18-34 subscribe to at least three streaming services

Statistic 5

60% of audiences watch content via multiple screens during a single viewing session

Statistic 6

Virtual concerts and live events saw a 150% increase in attendance hours online in 2023

Statistic 7

58% of audience members watch short-form videos on digital platforms, such as TikTok and Instagram Reels, in 2023

Statistic 8

Interactive advertising in digital entertainment increased by 40% in 2023, leading to higher engagement rates

Statistic 9

56% of users have experienced customized advertising based on their digital activity within entertainment apps

Statistic 10

72% of viewers aged 35-54 prefer on-demand digital content over scheduled broadcasts, indicating a strong shift towards flexible viewing habits

Statistic 11

65% of consumers prefer streaming services over traditional cable

Statistic 12

The average revenue per user (ARPU) for digital entertainment platforms grew by 15% year-over-year in 2023

Statistic 13

55% of consumers used voice-controlled devices to search for entertainment content in 2023

Statistic 14

Streaming services increased their global market share by 20% in 2023, majority replacing traditional TV

Statistic 15

60% of consumers prefer interactive content, such as choose-your-own-adventure formats, in their digital entertainment

Statistic 16

84% of consumers are more likely to subscribe to an entertainment platform if it offers personalized content

Statistic 17

59% of viewers prefer ad-supported free streaming options over paid subscription models

Statistic 18

70% of digital media consumers have at least one subscription service, such as Netflix, Disney+, or HBO Max

Statistic 19

85% of global consumers watch at least one form of digital entertainment daily

Statistic 20

The integration of social commerce within entertainment platforms increased user purchases by 30% in 2023

Statistic 21

88% of consumers are more likely to share content with their social networks if it is personalized or interactive

Statistic 22

62% of online users prefer ad-free streaming services, even if they are paid, reflecting a shift in consumer preferences

Statistic 23

66% of entertainment consumers use multiple digital devices simultaneously, leading to new content engagement opportunities

Statistic 24

55% of kids’ entertainment content is created with digital tools, reflecting a shift to CGI and interactive formats

Statistic 25

30% of new entertainment content is now created or enhanced using AI tools, boosting productivity

Statistic 26

78% of entertainment industry companies have adopted some form of digital transformation strategy

Statistic 27

55% of entertainment companies reported increased revenue after implementing digital tools

Statistic 28

53% of entertainment companies are investing more in cybersecurity due to increased digital integration

Statistic 29

70% of entertainment companies report that digital transformation led to improved customer experiences

Statistic 30

90% of new entertainment content is distributed digitally, demonstrating the move away from physical formats

Statistic 31

83% of entertainment executives believe digital transformation is crucial for future growth

Statistic 32

The adoption of 5G technology increased live streaming quality and reduced latency by 40%

Statistic 33

72% of entertainment companies believe that digital transformation improves their ability to reach new audiences

Statistic 34

67% of entertainment industry players consider content security and anti-piracy measures a top priority in their digital transformation efforts

Statistic 35

60% of entertainment companies plan to expand their virtual production capabilities in the next two years

Statistic 36

75% of entertainment event organizers used digital ticketing and virtual check-ins in 2023, up 20% from previous years

Statistic 37

72% of entertainment companies believed that digital transformation gives them a competitive advantage in content delivery

Statistic 38

55% of entertainment companies plan to increase investments in digital infrastructure over the next three years, aiming for improved distribution

Statistic 39

The number of digital subscriptions to entertainment services reached over 1.3 billion globally in 2023

Statistic 40

Virtual and augmented reality experiences in entertainment increased by 60% in 2023

Statistic 41

82% of content creators use digital tools for production, post-production, or distribution

Statistic 42

The global digital rights management market is projected to grow at a CAGR of 13.7% from 2023 to 2028

Statistic 43

The use of blockchain technology for digital rights and royalty management increased by 50% in 2023

Statistic 44

85% of streaming services utilize data analytics for content recommendation optimization

Statistic 45

The percentage of traditional broadcasters adopting digital inventory sales increased by 35% in 2023

Statistic 46

70% of entertainment companies plan to increase their AI budgets in the next two years

Statistic 47

50% of global entertainment revenues now come from digital channels, up from 31% in 2019

Statistic 48

65% of production companies use cloud-based solutions for post-production workflows

Statistic 49

78% of entertainment firms utilize big data analytics to enhance content development

Statistic 50

The number of AI-generated scripts and music compositions increased by 200% in 2023

Statistic 51

Digital ticketing solutions replaced 65% of traditional ticket sales in live entertainment events in 2023

Statistic 52

80% of entertainment companies use AI for automated editing and post-production processes

Statistic 53

The global market for digital entertainment hardware (VR headsets, streaming devices, etc.) is projected to reach $65 billion by 2028

Statistic 54

45% of entertainment revenue in emerging markets comes from digital sources, up from 25% in 2019

Statistic 55

77% of entertainment companies have integrated social media data analytics into their content strategies

Statistic 56

The number of online concert ticket sales hit over 500 million globally in 2023, a 25% increase from 2022

Statistic 57

Over 70% of entertainment platforms employ machine learning algorithms for content recommendations

Statistic 58

August 2023 saw a 40% increase in the use of AI chatbots to enhance customer service in entertainment streaming platforms

Statistic 59

65% of digital content in entertainment is now optimized for mobile devices, ensuring seamless user experiences

Statistic 60

80% of global music streaming revenues are generated through digital platforms, surpassing physical sales

Statistic 61

48% of entertainment companies now employ virtual production technologies in at least one project, up from 25% in 2020

Statistic 62

The global market for digital entertainment accessories and hardware is projected to reach $50 billion by 2027

Statistic 63

The number of digital film festival entries increased by 35% in 2023, showing growth in independent digital content

Statistic 64

90% of entertainment industry executives agree that data-driven decision-making is essential for competitive advantage

Statistic 65

The use of digital twins in entertainment production increased by 150% in 2023, enhancing virtual simulations

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Key Highlights

78% of entertainment industry companies have adopted some form of digital transformation strategy
65% of consumers prefer streaming services over traditional cable
The number of digital subscriptions to entertainment services reached over 1.3 billion globally in 2023
55% of entertainment companies reported increased revenue after implementing digital tools
Approximately 70% of audience engagement occurs via mobile devices
Virtual and augmented reality experiences in entertainment increased by 60% in 2023
82% of content creators use digital tools for production, post-production, or distribution
The global digital rights management market is projected to grow at a CAGR of 13.7% from 2023 to 2028
45% of viewers in North America watch at least one online-only entertainment platform daily
AI-powered content curation platforms increased engagement times by up to 40%
53% of entertainment companies are investing more in cybersecurity due to increased digital integration
The use of blockchain technology for digital rights and royalty management increased by 50% in 2023
68% of viewers aged 18-34 subscribe to at least three streaming services

The entertainment industry is undergoing a seismic shift powered by digital transformation, as over 78% of companies embrace innovative technologies, resulting in staggering growth in streaming, virtual experiences, and personalized content that are reshaping how audiences consume entertainment worldwide.

Audience Engagement and Demographics

Approximately 70% of audience engagement occurs via mobile devices
45% of viewers in North America watch at least one online-only entertainment platform daily
AI-powered content curation platforms increased engagement times by up to 40%
68% of viewers aged 18-34 subscribe to at least three streaming services
60% of audiences watch content via multiple screens during a single viewing session
Virtual concerts and live events saw a 150% increase in attendance hours online in 2023
58% of audience members watch short-form videos on digital platforms, such as TikTok and Instagram Reels, in 2023
Interactive advertising in digital entertainment increased by 40% in 2023, leading to higher engagement rates
56% of users have experienced customized advertising based on their digital activity within entertainment apps
72% of viewers aged 35-54 prefer on-demand digital content over scheduled broadcasts, indicating a strong shift towards flexible viewing habits

Audience Engagement and Demographics Interpretation

In an era where 70% of audience engagement shifts to mobile, with multidevice multitasking and AI-driven personalization boosting interaction by up to 40%, the entertainment industry must navigate a digital landscape dominated by on-demand, short-form content, virtual live experiences, and interactive advertising—transforming passive viewers into active participants in a monetized, multi-screen virtual spectacle.

Consumer Preferences and Behavior

65% of consumers prefer streaming services over traditional cable
The average revenue per user (ARPU) for digital entertainment platforms grew by 15% year-over-year in 2023
55% of consumers used voice-controlled devices to search for entertainment content in 2023
Streaming services increased their global market share by 20% in 2023, majority replacing traditional TV
60% of consumers prefer interactive content, such as choose-your-own-adventure formats, in their digital entertainment
84% of consumers are more likely to subscribe to an entertainment platform if it offers personalized content
59% of viewers prefer ad-supported free streaming options over paid subscription models
70% of digital media consumers have at least one subscription service, such as Netflix, Disney+, or HBO Max
85% of global consumers watch at least one form of digital entertainment daily
The integration of social commerce within entertainment platforms increased user purchases by 30% in 2023
88% of consumers are more likely to share content with their social networks if it is personalized or interactive
62% of online users prefer ad-free streaming services, even if they are paid, reflecting a shift in consumer preferences
66% of entertainment consumers use multiple digital devices simultaneously, leading to new content engagement opportunities

Consumer Preferences and Behavior Interpretation

As streaming giants eclipse traditional TV and personalized, interactive content becomes the new norm, the entertainment industry is decisively shifting from cable chaos to digital dominance, with consumers demanding more tailored, portable, and social experiences—often all at once.

Content Production and Delivery Methods

55% of kids’ entertainment content is created with digital tools, reflecting a shift to CGI and interactive formats
30% of new entertainment content is now created or enhanced using AI tools, boosting productivity

Content Production and Delivery Methods Interpretation

With over half of kids’ entertainment now crafted through digital means and nearly a third of new content powered by AI, the entertainment industry is rapidly morphing into a high-tech playground where creativity and efficiency go hand in hand—proof that in the digital age, innovation isn't just a trend, it's the new standard.

Digital Transformation and Technologies

78% of entertainment industry companies have adopted some form of digital transformation strategy
55% of entertainment companies reported increased revenue after implementing digital tools
53% of entertainment companies are investing more in cybersecurity due to increased digital integration
70% of entertainment companies report that digital transformation led to improved customer experiences
90% of new entertainment content is distributed digitally, demonstrating the move away from physical formats
83% of entertainment executives believe digital transformation is crucial for future growth
The adoption of 5G technology increased live streaming quality and reduced latency by 40%
72% of entertainment companies believe that digital transformation improves their ability to reach new audiences
67% of entertainment industry players consider content security and anti-piracy measures a top priority in their digital transformation efforts
60% of entertainment companies plan to expand their virtual production capabilities in the next two years
75% of entertainment event organizers used digital ticketing and virtual check-ins in 2023, up 20% from previous years
72% of entertainment companies believed that digital transformation gives them a competitive advantage in content delivery
55% of entertainment companies plan to increase investments in digital infrastructure over the next three years, aiming for improved distribution

Digital Transformation and Technologies Interpretation

With 78% of entertainment companies embracing digital transformation—boosting revenue for over half, enhancing customer experiences for 70%, and shifting 90% of content to digital formats—it's clear that in the race for audience engagement and industry survival, digital innovation isn't just an upgrade; it's the new headline act.

Industry Adoption and Trends

The number of digital subscriptions to entertainment services reached over 1.3 billion globally in 2023
Virtual and augmented reality experiences in entertainment increased by 60% in 2023
82% of content creators use digital tools for production, post-production, or distribution
The global digital rights management market is projected to grow at a CAGR of 13.7% from 2023 to 2028
The use of blockchain technology for digital rights and royalty management increased by 50% in 2023
85% of streaming services utilize data analytics for content recommendation optimization
The percentage of traditional broadcasters adopting digital inventory sales increased by 35% in 2023
70% of entertainment companies plan to increase their AI budgets in the next two years
50% of global entertainment revenues now come from digital channels, up from 31% in 2019
65% of production companies use cloud-based solutions for post-production workflows
78% of entertainment firms utilize big data analytics to enhance content development
The number of AI-generated scripts and music compositions increased by 200% in 2023
Digital ticketing solutions replaced 65% of traditional ticket sales in live entertainment events in 2023
80% of entertainment companies use AI for automated editing and post-production processes
The global market for digital entertainment hardware (VR headsets, streaming devices, etc.) is projected to reach $65 billion by 2028
45% of entertainment revenue in emerging markets comes from digital sources, up from 25% in 2019
77% of entertainment companies have integrated social media data analytics into their content strategies
The number of online concert ticket sales hit over 500 million globally in 2023, a 25% increase from 2022
Over 70% of entertainment platforms employ machine learning algorithms for content recommendations
August 2023 saw a 40% increase in the use of AI chatbots to enhance customer service in entertainment streaming platforms
65% of digital content in entertainment is now optimized for mobile devices, ensuring seamless user experiences
80% of global music streaming revenues are generated through digital platforms, surpassing physical sales
48% of entertainment companies now employ virtual production technologies in at least one project, up from 25% in 2020
The global market for digital entertainment accessories and hardware is projected to reach $50 billion by 2027
The number of digital film festival entries increased by 35% in 2023, showing growth in independent digital content
90% of entertainment industry executives agree that data-driven decision-making is essential for competitive advantage
The use of digital twins in entertainment production increased by 150% in 2023, enhancing virtual simulations

Industry Adoption and Trends Interpretation

As the entertainment industry rides the digital wave—boasting over 1.3 billion subscriptions, a 200% surge in AI-generated content, and a now dominant reliance on data-driven tools—it's clear that in the quest for innovation and audience engagement, traditional methods are bowing out, making way for a high-tech spectacle where virtual, blockchain, and AI tools don't just enhance storytelling—they are rewriting the very script of the industry.