Gitnux/Report 2026

Custom Picture Framing Industry Statistics

A quick look at what is driving custom picture framing demand right now, from a 3.2% annual change in 2023 output service prices and strong store momentum to staffing pressure and online order realities like 34% of customer questions tied to shipping or returns. You will also see how consumers keep choosing personalization with 61% saying customization matters, plus the cost and supply context shop owners feel every day from frame component imports to wood product output gains.
262Statistics
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12Sections
1Visuals
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November 11, 2026Updated
Custom Picture Framing Industry Statistics
Kevin O'BrienWritten by Kevin O'Brien·Edited by Elif Demirci·Fact-checked by Nikolas Papadopoulos
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The custom picture framing industry at a glance

Custom picture framing remains a fragmented, service-led market: domestic annual sales were estimated at about $5 billion, while independent-shop closures declined at a 4.3% CAGR from 2017 to 2022.

$5B[21]
U.S. annual sales estimate, 2022
4.63%[70]
Global CAGR, 2026–2034
-4.3%[21]
Independent-shop CAGR, 2017–2022
$120[71]
7×5 custom framing example, 2026
Market size
Framebridge estimated U.S. custom-framing sales at approximately $5 billion annually in 2022, while noting that the market is difficult to size precisely. The broader global picture-frames market was valued at $10.77 billion in 2025, but this includes standard and digital frames as well as custom services.[21][70]
Forecast & CAGR
The global picture-frames market is forecast to grow from $10.77 billion in 2025 to $16.19 billion by 2034, implying a 4.63% CAGR for 2026–2034. This forecast is broader than custom framing and should not be treated as a pure custom-framing forecast.[70]
Market share & regions
The available market study covers North America, Europe, Asia-Pacific, South and Central America, and the Middle East and Africa, with country-level analysis for the United States, Canada, Mexico, the United Kingdom, Germany, France, China, India, Japan, Australia, Brazil, Argentina, South Africa, Saudi Arabia and the UAE. It identifies the United States as a key market but does not publish a regional percentage share in the accessible material.[70]
Segmentation
The broader picture-frames market is segmented by hanging versus tabletop frames, digital versus conventional products, and distribution through supermarkets and hypermarkets, convenience stores, and online retail. Custom framing additionally competes through specialist local retailers, big-box stores and online-to-consumer services.[70][21]
Key players & concentration
Competition is fragmented among local frame retailers, big-box chains such as Michaels and Hobby Lobby, and online providers such as Framebridge. Framebridge reported 17 retail stores across six U.S. markets at its investor day, but no reliable public source located for this review provides a defensible market-share or concentration ratio.[21]
Pricing
A 2026 Thumbtack cost guide gives an example price of about $120 for a 7×5-inch photograph with a double mat and clear glass, and about $200 for an 8×10 conservation-glass diploma frame. Prices vary substantially with moulding, glazing, matting, size, mounting and installation.[71]
Trends, drivers & challenges
Demand is being supported by personalization, eco-friendly materials, online ordering and digital integration, while custom framers report rising material and labor costs, tariffs, an aging skilled workforce and pressure from online and big-box competitors. Independent shops declined at a reported 4.3% CAGR from 2017 to 2022, with proprietor retirement identified as a major factor.[70][21][32]
Consumer behavior & competition
Framebridge reported that 33% of its customers had never used custom framing before, indicating room to expand beyond experienced art and framing buyers. Retail framers also report more younger couples, commemorative objects such as tickets and recipe cards, colorful designs and oversized artwork entering the category.[21][32]
Regulation
The U.S. Census Bureau classifies custom picture frame shops under NAICS 449129 in the 2022 NAICS manual. No reliable source located for this review reported a material industry-specific regulatory change or compliance statistic for 2025–2026.[72]
Latest news
A November 2025 Washington Post report described continued price pressure and workforce aging in custom framing; one framer cited customer sticker shock around a $500 estimate. The report also noted stronger interest in colorful, maximalist and oversized framing, alongside efforts by shops to add digital printing and ready-made products.[32]
report visual · Projection

Global imports of wooden picture frames, market value

Global imports of wooden picture frames, market value grew from $840.0M in 2019 to $870.0M in 2024.

$840M
Start
+0.7%
CAGR · 5y
$869.8M
Projected
20192024
source-verifiedgtaic.ai2024

02 Ranking

Top 9 Companies in the Custom Picture Framing Industry

The leading companies in the custom picture framing industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Larson-Juhl leads Gitnux's 2026 custom picture framing ranking with an Overall score of 9.9, with custom-moulding distributor scale spanning global framing moulding and supplies. The Michaels Companies is the highest-ranked retail custom framer at 8.7, with 1,300+ stores and Artistree custom framing manufacturing across North America.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in framing materials distribution

    Larson-Juhl

    US

    Ranked #1 · 9.9 · Framing materials distribution

    Why we picked it: They sell framing products and custom moulding at global scale within the framing moulding and supplies segment.

    See in ranking ↓Visit larsonjuhl.com ↗

  2. Leader in retail custom framing

    The Michaels Companies

    US

    Ranked #2 · 8.7 · Retail custom framing

    Why we picked it: They combine a large store footprint with a custom framing manufacturer (Artistree) for North American supply.

    See in ranking ↓Visit michaels.com ↗

  3. Leader in custom frame manufacturing

    Roma Moulding

    CA

    Ranked #4 · 8.7 · Custom frame manufacturing

    Why we picked it: They focus on decorative frame moulding and provide full-scale production and art-fulfillment services from Canada.

    See in ranking ↓Visit romamoulding.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 9 companies in the custom picture framing industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Larson-Juhl

Framing materials distribution · US

9.9
2

The Michaels Companies

Retail custom framing · US

8.7
3

Hobby Lobby

Retail custom framing · US

8.7
4

Roma Moulding

Custom frame manufacturing · CA

8.7
5

ArtToFrames

Online print-and-frame · US

7.5
6

Simply Framed

Online and mail-in custom framing · US

7.5
7

American Frame

Made-to-order custom frames and printing · US

7.5
8

Frame USA

Custom frames and framing supplies · US

7.5
9

FastFrame USA

Franchise custom framing stores · US

7.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Kevin O'Brien. (2026, February 13). Top 9 companies in the custom picture framing industry. In Custom Picture Framing Industry Statistics. Gitnux. https://gitnux.org/custom-picture-framing-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

AI usage spans sales proposals (26%) to creative work (29%) and pre-press automation (21%) in 2024. Digitization integration is reported at 30 days for end-to-end transformation.

AI in the custom picture framing industry

  • 26% of graphic-arts companies reported using AI for sales proposal development in 2024.[1]
  • 9% of graphic-arts companies reported using AI for job intake or onboarding in 2024.[1]
  • 12% of graphic-arts companies reported using AI for production analytics in 2024.[1]
  • 29% of graphic-arts companies reported using AI for graphic design, layout or creative work in 2024.[1]
  • 21% of graphic-arts companies reported using AI for pre-press automation in 2024.[1]
  • 12% of graphic-arts companies reported using AI for service and training in 2024.[1]

Automation in the custom picture framing industry

  • 30 days was the reported integration time for Contract Picture Framers’ end-to-end digital transformation.[2]
  • 500,000 images were managed in Contract Picture Framers’ digital art library before workflow digitization.[2]
  • 1/8 inch is the specified cutting tolerance for rails at CustomPictureFrames.com’s miter-saw stage.[3]
  • 5 production stages are used by CustomPictureFrames.com to build each custom frame by hand.[3]
  • 50% faster sales cycles were reported by Contract Picture Framers after implementing digital consultation and configuration tools.[2]
  • 7,000+ square feet is the size of Picture This Framing’s production facility with digital printers and precision cutting equipment.[4]

Digital Transformation in the consumer goods sector (sector benchmark)

  • Across consumer products, 67% of surveyed executives said digital transformation was necessary to compete in 2025, while 68% were investing in smart technology and automation.[5]
  • Across consumer products, 72% of respondents identified enterprise access to real-time supply-chain analytics as an economic-value area for digitization in 2024.[6]
  • Across consumer markets, 35% of respondents said their companies had integrated digital capabilities end to end in 2026.[7]
  • Across consumer products, 94% of surveyed supply-chain executives said they were transforming the supply-chain function in 2026.[8]

Technology Adoption in the consumer goods sector (sector benchmark)

  • Across consumer products, 66% of leaders said their organizations would increase or strongly increase artificial-intelligence investment over the next three years; survey of 505 leaders in 23 countries.[9]
  • Across consumer products, about 40% of executives said their companies were applying AI technologies to the business in 2025; survey of consumer-products executives.[6]
  • Across consumer goods, 82% of surveyed companies were already using or planning to deploy generative AI in social-media marketing and analytics in 2024.[10]
  • Across consumer packaged goods, 56% of surveyed leaders said their organizations were regularly using generative AI in 2024; global CPG-leader survey.[11]
  • Across consumer goods, 90% of leaders expected their companies to increase investment in AI agents, and 89% believed AI agents would be essential to compete within two years; 2025 industry survey.[12]
  • Across consumer packaged goods, 71% of surveyed leaders said their organizations had adopted AI in at least one business function in 2024; global CPG-leader survey.[11]

Cloud Computing in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 85.2% of those using paid cloud services used them for email in 2025.[13]
  • Across EU enterprises, 30.1% of those using paid cloud services used them for enterprise-resource-planning software in 2025.[13]
  • Across EU enterprises, 71.5% of those using paid cloud services used them for file storage in 2025.[13]
  • Across EU enterprises, 71.7% of those using paid cloud services used them for office software in 2025.[13]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[13]

Big Data in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 26.20% performed analytics on transaction records such as sales or payment data in 2025.[13]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[13]
  • Across EU enterprises, 17.62% performed analytics on customer data in 2025.[13]

05 Statistics

Data & Analytics

The most concrete retail-analytics anchor is Framebridge’s reported 17 stores across 6 markets in 2022, with a targeted payback of 24 months or less. An internal survey reported 33% of customers as first-time custom-framing users.

Business intelligence in the custom picture framing industry

  • 17 Framebridge retail stores operated in 6 markets in 2022, providing a reported basis for retail expansion analysis.[14]
  • 24 months or less was Framebridge’s targeted payback period for new-store capital and pre-opening costs in 2022.[14]
  • 750 employees worked at Framebridge in 2025, including 500 factory employees across four factories.[15]
  • 4 factories operated by Framebridge employed 500 workers in 2025.[15]
  • 33% of Framebridge customers were first-time custom-framing users, according to an internal survey reported in 2022.[14]
  • 43 Framebridge physical stores were operating in 2025, according to Fast Company.[15]

Data Quality in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 60% planned to increase investment in data and analytics during the following 12 months in 2024.[6]
  • Across consumer packaged goods, 22% reported that businesses lacked trust in data quality and validity in 2024.[6]
  • Across retail and consumer goods, 26% of leaders said their data quality was poor compared with competitors in 2024.[16]
  • Across supply-management organizations, 49% rated their data quality as good or excellent in 2024.[17]

Data Governance in the consumer goods sector (sector benchmark)

  • Across retail and CPG companies, 42% identified inconsistent data quality, absent semantic layers and fragmented reporting as critical governance challenges in 2025.[18]
  • Across supply-management organizations, 61% had a dedicated data-governance function in 2024.[17]
  • Across consumer packaged goods companies, 43% said they struggled with establishing the right level of data governance in 2024.[6]
  • Across retail and CPG companies, 31% cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[18]
  • Across retail and CPG companies, 35% reported receiving inconsistent or incorrect answers to data questions in 2025.[18]

KPIs in the custom picture framing industry

  • 2 Framebridge stores operated in 1 market in 2020 before the company expanded to 17 stores in 6 markets by 2022.[14]
  • 17 Framebridge stores operated across 6 markets in 2022, a reported retail-network measure.[14]
  • 24 months or less was Framebridge’s store payback-period target for capital expenditures and pre-opening costs in 2022.[14]
  • 4.3% was the compound annual decline in independent local framing shops from 2017 to 2022, cited by Graham Holdings in its Framebridge presentation.[14]
  • 12 Framebridge stores opened during the year preceding Fast Company’s 2025 report.[15]
  • 43 Framebridge physical stores were operating in 2025, a reported increase from its earlier retail footprint.[15]

06 Statistics

Strategy & Growth

Operators report expansion through new store openings, with Framebridge increasing store count by about 40% during 2025. Art to Frames planned hiring of more than 20 full-time employees after its 2013 expansion plan.

Growth in the custom picture framing industry

  • Framebridge’s retail and online revenues both increased during the first nine months of 2025, according to Graham Holdings.[19]
  • Art to Frames planned to hire more than 20 full-time employees as it entered new markets and expanded product offerings after its 2013 facility project.[20]
  • Framebridge targeted a payback period of less than 24 months for store capital expenditures and pre-opening costs in 2023.[21]
  • Framebridge opened 13 new retail stores in 2025, including six in California.[14]
  • Framebridge opened eight new retail stores during the first nine months of 2025, including two in California.[19]
  • Framebridge increased its store count by about 40% during 2025.[14]

Differentiation in the custom picture framing industry

  • Art to Frames offered customers customization of layouts, fonts, materials, colors and sizes through its website in 2013.[20]
  • Thirty-three percent of Framebridge customers had never used custom framing before, based on the company’s internal survey reported in 2023.[21]
  • Michaels had produced more than 20 million unique custom frames by 2018, according to the company.[22]
  • Framebridge estimated U.S. custom-framing sales at approximately $5 billion annually in 2023.[21]
  • Artistree produced millions of frame orders every year, according to its 2024 product catalogue.[23]

Mergers and acquisitions in the custom picture framing industry

  • Craig Frames acquired FrameUSA in April 2024, describing it as its second major acquisition in the picture-frame sector.[24]
  • Graham Holdings acquired Framebridge, a custom-framing service company, on May 15, 2020; the purchase price was not disclosed.[14]

Strategic partnerships in the custom picture framing industry

  • Artistree offered e-commerce API networks to simplify online order fulfillment for business customers in 2024.[23]
  • Craig Frames stated in 2024 that its acquisition strategy included inviting other framing businesses to explore collaborations and partnerships.[24]
  • Michaels launched an exclusive Scott Living custom-frame program with Drew and Jonathan Scott across U.S. and Canadian stores in March 2018.[22]
  • Artistree partnered with Bureau Veritas for third-party social-accountability auditing in 2024.[23]

07 Statistics

People & Workforce

Staffing constraints show up most in operations (24%) and sales (47%) as hardest positions to fill in 2024. Skilled-production job skills also changed for 56% of surveyed graphic-arts companies in 2024.

Hiring in the custom picture framing industry

  • 24% of respondents identified operations staff as one of the hardest positions to fill in 2024.[1]
  • 47% of respondents identified sales staff as one of the hardest positions to fill in 2024.[1]
  • 20+ new full-time employees were expected to be hired by Art to Frames in the cited expansion plan.[20]
  • 38% of surveyed graphic-arts companies reported needing to hire staff in 2024.[1]
  • 32% of surveyed graphic-arts companies expected to need staff hiring during the second half of 2024.[1]

Remote Work in the consumer goods sector (sector benchmark)

  • Across retail and consumer goods organizations, 8% support permanent remote working arrangements, according to a 2024 international mobility survey.[25]
  • Among U.S. remote-capable employees, 26% worked exclusively remotely in May 2026, while 52% worked in a hybrid arrangement.[26]
  • Across retail and consumer goods organizations, 23% support international hybrid remote-working assignments, according to a 2024 survey.[25]
  • Across consumer goods companies, 69% offer some form of work-location flexibility, according to the Flex Index industry benchmark.[27]
  • Across retail and consumer goods organizations, 54% support workcations, compared with 65% across all surveyed sectors in 2024.[25]

Hybrid Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 61% preferred hybrid work in November 2025, compared with 33% preferring exclusively remote work and 6% on-site work.[26]
  • Among U.S. remote-capable employees, 34% of hybrid workers were engaged in May 2026, compared with 37% of exclusively remote workers.[26]
  • Among U.S. remote-capable employees, 54% of hybrid workers were thriving in May 2026, compared with 52% of exclusively remote workers.[26]
  • Among U.S. remote-capable employees, 52% worked hybrid in May 2026, compared with 26% exclusively remote and 22% on-site.[26]
  • Only 11% of U.S. employees benefited from a hybrid policy set jointly by their work team in May 2025.[26]

Upskilling in the custom picture framing industry

  • 24% of surveyed graphic-arts companies reported changes in operations job skills in 2024.[1]
  • 56% of surveyed graphic-arts companies reported changes in skilled-production job skills in 2024.[1]
  • 12% of surveyed graphic-arts companies reported AI use for service and training in 2024.[1]
  • 53% of surveyed companies increased compensation by more than the cost of living to help keep current staff satisfied in 2024.[1]
  • 47% of surveyed graphic-arts companies reported changes in sales job skills in 2024.[1]

Employee Engagement in the consumer goods sector (sector benchmark)

  • Across consumer goods and services organizations, 89% of employees agreed they knew how their work contributed to company goals in data collected from July 2025 through June 2026.[28]
  • Across consumer goods and services organizations, 9% of employees expected to leave within two years in data collected from July 2025 through June 2026.[28]
  • Across consumer goods and services organizations, 72% of employees were engaged in data collected from July 2025 through June 2026.[28]
  • Globally, 20% of employees were engaged in 2025, according to Gallup’s World Poll benchmark.[26]
  • Across consumer goods and services organizations, the median employee net promoter score was 23 in data collected from July 2025 through June 2026.[28]

Change Management in the consumer goods sector (sector benchmark)

  • Across consumer products leaders in 23 countries, 78% at digitally mature companies felt prepared for change, compared with 46% at less digitally mature organizations.[9]
  • Across 300 senior executives at global consumer products companies, 74% said their organizations were simplifying organizational structures in 2026.[5]
  • Across consumer products leaders in 23 countries, 51% cited cost as a top challenge and 34% cited time to implement technology in 2025.[9]
  • Across 300 senior executives at global consumer products companies, 79% expected power to shift further toward retailers over the next two to three years.[5]
  • Across U.S. employees, 25% agreed their organization effectively managed change in the 2025 Eagle Hill change-management survey.[29]

08 Statistics

Customer & Sales

Category adoption signals include Framebridge reporting 33% of customers as first-time custom-framing users (reported as one-third in a case study). One retail turnaround metric from 2004 is 14 days average for 34% of businesses.

Customer experience in the custom picture framing industry

  • 34% of custom framing businesses reported an average order turnaround of 14 days in the United States in 2004.[30]
  • 53% of custom framers said consumers considered price the most important factor in the buying experience in the United States in 2004.[30]
  • 38% of custom framers said consumers considered quality and craftsmanship the most important factor in the buying experience in the United States in 2004.[30]
  • 48% of custom framing businesses reported completing orders within 10 days or less in the United States in 2004.[30]
  • 65% of Framebridge customers said they framed items they would not have taken to a traditional custom framer, according to a company case study published in 2019.[31]

Customer retention in the custom picture framing industry

  • 40% of Framebridge customers had bought more than once in the United States by 2016.[32]
  • 90% of Framebridge purchases and revenue came from ads with a Shop Now call to action during a reported holiday campaign.[33]
  • 66% was the year-over-year revenue increase attributed to Framebridge influencer partnerships and customized content in a reported holiday campaign.[33]
  • 71% of purchases generated by Framebridge carousel and video ads came from branded content during a reported Q4 campaign.[33]
  • 65% of Framebridge customers framed items they would not have taken to a traditional custom framer, creating an incremental-retention opportunity, according to a 2019 case study.[31]

Customer acquisition in the custom picture framing industry

  • 0.96% was the click-through rate for Framebridge Instagram advertisements in an Ampush campaign.[34]
  • One-third of Framebridge customers were first-time custom-framing buyers according to a company case study published in 2019.[31]
  • 70.5% was the decrease in Framebridge customer-acquisition cost from an Instagram campaign compared with company campaign benchmarks.[34]
  • Tens of thousands of customers across 48 U.S. states had received Framebridge shipments within two years of launch by 2016.[32]
  • 50% of Framebridge customers were millennials according to a company case study published in 2019.[31]

Customer loyalty in the custom picture framing industry

  • 50% of Framebridge customers were millennials, a principal target segment for the brand according to a 2019 case study.[31]
  • 40% of Framebridge customers had purchased more than once by 2016, indicating repeat purchasing in the custom-framing category.[32]
  • One-third of Framebridge customers were buying custom framing for the first time according to a company case study published in 2019.[31]
  • 66% was the year-over-year revenue increase associated with Framebridge influencer partnerships and customized content in a reported holiday campaign.[33]

Lead generation in the custom picture framing industry

  • 11.3% of U.S. picture-frame-shop records were located in California in the database updated September 15, 2026.[35]
  • 6.8% of U.S. picture-frame-shop records were located in Florida in the database updated September 15, 2026.[35]
  • 7,604 U.S. picture-frame-shop business records were listed in a database updated September 15, 2026, representing a potential industry prospect pool.[35]
  • 78.2% of U.S. picture-frame-shop records included a website URL in the database updated September 15, 2026.[35]
  • 66.1% of U.S. picture-frame-shop records included both phone and email contacts in the database updated September 15, 2026.[35]

09 Statistics

Marketing & Brand

Digital acquisition is quantified through Framebridge campaigns, including a 45.5% increase in click-through rate for Instagram versus benchmark. Material prospect coverage in a database update (Sep 15, 2026) shows 78.2% included a website URL.

Marketing in the custom picture framing industry

  • 64% of surveyed custom framers had used referrals from previous customers as an advertising method in the previous 24 months in 2004.[30]
  • 28% of surveyed custom framers had partnered with complementary local businesses such as photographers in the previous 24 months in 2004.[30]
  • 68% of surveyed custom framers had used Yellow Pages advertising in the previous 24 months in 2004.[30]
  • 21% of surveyed custom framers had used event or trade-show booths as an advertising method in the previous 24 months in 2004.[30]
  • 49% of surveyed custom framers had used updated outdoor signage to attract drive-by traffic in the previous 24 months in 2004.[30]

Digital marketing in the custom picture framing industry

  • 45.5% was the increase in click-through rate achieved by Framebridge’s Instagram campaign versus its benchmark.[34]
  • 21.8% of U.S. picture-frame-shop records did not include a website URL in a database updated September 15, 2026.[35]
  • 78.2% of U.S. picture-frame-shop records included a website URL in a database updated September 15, 2026.[35]
  • 70.5% was the decrease in customer-acquisition cost achieved by Framebridge’s Instagram campaign versus its benchmark.[34]
  • 14% was the increase in return on advertising spend for Framebridge branded-content ads compared with traditional ads in a reported Q4 campaign.[33]

Branding in the custom picture framing industry

  • 71% of purchases generated by Framebridge carousel and video ads came from branded content in a reported Q4 campaign.[33]
  • 65% of Framebridge customers framed items they would not have taken to a traditional custom framer according to a company case study published in 2019.[31]
  • 90% of purchases and revenue came from Framebridge ads featuring a Shop Now call to action in a reported holiday campaign.[33]

Social media in the custom picture framing industry

  • 15.9% of U.S. picture-frame-shop records included an X profile in a database updated September 15, 2026.[35]
  • 70.5% was the decrease in Framebridge customer-acquisition cost achieved by the Instagram campaign compared with its benchmark.[34]
  • 27.6% of U.S. picture-frame-shop records included a LinkedIn profile in a database updated September 15, 2026.[35]
  • 45.5% was the increase in click-through rate for Framebridge’s Instagram campaign compared with its benchmark performance.[34]
  • 32.0% of U.S. picture-frame-shop records included an Instagram profile in a database updated September 15, 2026.[35]

Influencer Marketing in the consumer goods sector (sector benchmark)

  • 15.7% ad-recall lift was recorded for CPG influencer campaigns in 2025.[36]
  • 22.2% brand lift was recorded for CPG influencer campaigns in 2025.[36]
  • 8.8% consideration lift was recorded for CPG influencer campaigns in 2025.[36]
  • 96.39% positive campaign sentiment was recorded for CPG influencer campaigns in 2025.[36]
  • 24% of consumers globally bought products from influencers or celebrities in October–November 2024, according to a consumer-product and retail survey.[37]

10 Statistics

Operations & Execution

Execution digitization is tied to faster sales cycles; Contract Picture Framers reported 50% faster sales cycles after digital consultation and configuration tools. Production still reflects multi-stage craft with 5 production stages per custom frame at CustomPictureFrames.com.

Process optimization in the custom picture framing industry

  • 3 digital tools—enriched catalogs, customer-facing CPQ, and real-time production tracking—were combined by Contract Picture Framers to streamline custom-framing operations.[2]
  • 5 Artistree manufacturing facilities operate across Michaels’ North American network, supporting custom framing and related production.[38]

Operational efficiency in the custom picture framing industry

  • 1,000 square feet is the operating size of a Southern California custom framing shop with annual gross revenue of $215,851.[39]
  • 12–24 months is the estimated break-even period for a new U.S. custom picture framing business.[40]
  • $1,900 per month was the net lease rate reported for that 1,000-square-foot custom framing shop in Ventura County, California.[39]

Quality management in the custom picture framing industry

  • 2 international sourcing countries specifically identified by Artistree are Spain and Italy, whose manufacturers must meet its stated product standards.[23]
  • 25 years of high-volume frame and mat-production experience are cited by Artistree, which says it guarantees product quality for every order it produces.[23]

Supply chain in the custom picture framing industry

  • 2–4 additional weeks are estimated for customs clearance and distribution of Asian-sourced modern picture frames in Northern America.[41]
  • 8–12 weeks is the estimated lead time for digital-frame electronics sourced primarily from Taiwan and China.[41]
  • 60–90% of Northern America’s modern picture-frame supply is estimated to be imported, with the United States accounting for 85–90% of regional consumption.[41]
  • 10–12% of Northern America’s modern picture-frame supply is estimated to come from Vietnam.[41]
  • 6–10 weeks is the estimated lead time for Asian-sourced modern picture frames to reach Northern American buyers before customs clearance and distribution.[41]

Outsourcing / Offshoring in the consumer goods sector (sector benchmark)

  • 25% of surveyed consumer packaged goods brands outsource none of their operations, while most others outsource between 1% and 49%, in 2026.[42]
  • About 40% of surveyed manufacturing professionals outsource more than half their production, spanning CPG, industrial manufacturing and pharmaceuticals, in 2025.[43]
  • 30% of output is outsourced on average by brands surveyed across CPG, industrial manufacturing and pharmaceuticals in 2025.[43]
  • 67% of brand owners plan to maintain or increase their use of contract packaging or manufacturing services in the coming years, based on a 2024 survey.[44]
  • 42% of consumer packaged goods brand owners plan to increase outsourced work over the next two to three years, according to a 2026 survey.[42]

11 Statistics

Finance & Pricing

Cost and margin pressures are visible in reported pricing ranges of $50–$400+ and net-margin ranges of 8–14% for established single-location shops. Setup and equipment costs in one profile are $5,000–$12,000 startup capital and $1,800–$5,700 for a miter saw, underpinner and mat cutter.

Pricing strategy in the custom picture framing industry

  • $50–$400 or more is the stated typical price range for custom picture framing, depending on size, materials, glazing and mat selection.[45]
  • 20–35 minutes is the stated production time for a standard custom frame.[45]
  • $18–$22 per hour is the stated typical labor-cost range used in custom picture-frame pricing.[45]
  • $6–$13 per unit is the stated labor-cost result of applying the cited hourly rate to a standard custom frame’s production time.[45]
  • 150% of wholesale cost is the approximate retail price cited for a 4×6 image in one custom-framing business plan.[46]

Cost reduction in the custom picture framing industry

  • $2,000–$5,000 is the estimated initial inventory cost for a new framing business.[47]
  • $5,000–$12,000 is the estimated startup-capital requirement for a small framing business, including equipment, inventory, licenses and insurance.[47]
  • 25–30% is the reported discount that some framers obtain when buying moulding at box price for bulk wholesale framing jobs.[48]
  • $1,800–$5,700 is the estimated cost of a miter saw, underpinner and mat cutter for a new framing business.[47]

Profitability in the custom picture framing industry

  • $95,000 was the asking price reported for that established Southern California custom framing business.[39]
  • 8–14% is the stated net-margin range after rent, labor and overhead for an established single-location custom framing shop.[49]
  • 16–31% is the share remaining before owner, family-member and tax payments for Australian picture framers above A$260,000 turnover in the ATO’s 2023–24 benchmarks.[50]
  • 69–84% is the total-expenses-to-turnover range reported by Australian picture framers above A$260,000 turnover in the ATO’s 2023–24 benchmarks.[50]
  • $215,851 was the reported gross revenue of the Southern California custom framing business offered for sale.[39]

Financial planning in the custom picture framing industry

  • $150–$300 is the stated average custom-framing ticket range in a picture-framing business-plan template.[49]
  • 12–24 months is the estimated time to break even used in the same 2026 custom picture framing startup profile.[40]
  • $5,000–$12,000 is the estimated capital required to launch a small framing business with equipment, inventory, licenses and insurance.[47]
  • $85,000–$320,000 is the estimated three-year free-cash-flow range used in the same 2026 custom picture framing startup profile.[40]
  • 5 years is the forecast horizon specified for the financial model covering income statement, cash flow, balance sheet, break-even analysis and startup capital.[49]

12 Statistics

Product & Service

Service offerings include custom-product development supported by 17 retail stores and 2 onshore manufacturing facilities for Framebridge in 2022. Adoption of computerized mat cutting and moulding prep appears in older survey figures (57% and 59% for 2005–2006).

Product development in the custom picture framing industry

  • 16% of surveyed framing shops bought frames pre-chopped and joined in 2006.[30]
  • 57% of surveyed framing shops used computerized mat cutters in 2005.[30]
  • 59% of surveyed framing shops used a chopper for moulding preparation in 2006.[30]
  • 91% of surveyed framing shops offered name plates in 2008.[30]
  • 17 retail stores and 2 onshore manufacturing facilities supported Framebridge’s custom-product development in the United States in 2022.[14]

Product lifecycle in the custom picture framing industry

  • 43 physical Framebridge stores operated in 2025 after 12 stores opened during the preceding year.[15]
  • 4.3% was the compound annual decline in independent local framing shops from 2017 to 2022, according to an industry study cited by Graham Holdings.[14]
  • 500 of Framebridge’s 750 employees worked in four factories making custom frames in 2025.[15]
  • 17 Framebridge retail stores operated across 6 U.S. markets in 2022.[14]
  • 37% of surveyed framers said needle-art framing was declining in 2006.[30]

After-sales in the custom picture framing industry

  • 71% of surveyed framing shops did not display their customer-satisfaction policy in writing in 2008.[30]
  • 34% of surveyed framers sent thank-you notes to recent customers in 2004.[30]
  • 55% of surveyed framing shops offered on-site home or office consulting in 2008.[30]
  • 29% of surveyed framing shops displayed their customer-satisfaction policy in writing in 2008.[30]
  • 23% of surveyed framers sent thank-you notes with a coupon or offer in 2004.[30]

Value proposition in the custom picture framing industry

  • 68% of new U.S. custom-framing customers in Tru Vue’s survey had framed something online in 2026.[51]
  • 46% of U.S. custom-framing consumers in Tru Vue’s quantitative survey were first-time category buyers in 2026.[51]
  • 43% of surveyed framers identified an intimidating experience as a reason consumers did not use custom picture framers in 2008.[30]
  • 53% of U.S. custom-framing consumers in Tru Vue’s survey had framed something online in 2026.[51]
  • $5 billion was Framebridge’s estimate of annual U.S. custom-framing sales in 2022.[14]

13 Statistics

Sustainability & Ethics

Reported sustainability measures include 70% reduction in moulding waste by Michaels’ custom framing operations since 2010 in the United States. Recycling energy is quantified for aluminium in PrintFrameCo’s assessment: 95% less energy to recycle than to produce primary aluminium.

Sustainability in the custom picture framing industry

  • 50% of aluminium used in PrintFrameCo picture frames is recycled material in the company’s United Kingdom operations.[52]
  • 1,989 trees were planted in the Amazon rainforest by NOMAD in 2019 to mark the company’s 30th anniversary.[53]
  • 2% of material consumed becomes scrap at Frame It Easy, which produces custom picture frames in the United States.[54]
  • 70% reduction in moulding waste was achieved by Michaels’ custom framing operations since 2010 in the United States.[38]
  • 95% less energy is required to recycle aluminium than to produce primary aluminium, according to PrintFrameCo’s framing materials assessment.[52]

ESG in the custom picture framing industry

  • 32% of EPS is recycled annually, implied by INTCO’s statement that 30% is recycled and 70% is discarded, burned or landfilled.[55]
  • 440.74 metric tons of Scope 1 carbon dioxide equivalent emissions were reported by NOMAD in 2024.[53]
  • 211.16 metric tons of Scope 1 carbon dioxide equivalent emissions were reported by NOMAD in 2023.[53]
  • 23.72 metric tons of Scope 2 carbon dioxide equivalent emissions were reported by NOMAD in 2023.[53]
  • 21.08 metric tons of Scope 2 carbon dioxide equivalent emissions were reported by NOMAD in 2024.[53]

Circular economy in the custom picture framing industry

  • 150,000 tons per year of recycled polystyrene and recycled polyethylene terephthalate are identified in INTCO’s cumulative recycling-savings information.[55]
  • 2% of raw material becomes scrap at Frame It Easy, leaving approximately 98% of consumed material in its custom framing products.[54]
  • 70% of EPS is not recycled annually, representing the waste stream targeted by INTCO’s recycled frame-material system.[55]
  • 2 million tons of EPS are estimated by INTCO to be improperly discarded, burned or landfilled each year.[55]
  • 100% of aluminium scrap from one Frame It Easy supplier is recycled through local foundries for custom metal frames.[54]

Carbon footprint in the custom picture framing industry

  • 61.98 kilograms of carbon dioxide per exhibit-frame piece was measured for beMatrix’s ECO Frame, consisting of a 1-by-2.5-metre frame, connector and pin.[56]
  • 95% less energy is required to recycle aluminium than to produce primary aluminium, supporting lower-carbon picture-frame production at PrintFrameCo.[52]
  • 2032 is NOMAD’s target year for carbon neutrality across its framing-group operations.[53]
  • 46.2% reduction in production and ancillary-process emissions was targeted by beMatrix between 2019 and 2030 for its ECO Frames.[56]
  • 64% reduction in product carbon footprint was reported for beMatrix’s most common certified frame after climate-action measures.[57]

15 Statistics

Globalization & Expansion

Cross-border sourcing shows up via Artistree suppliers in Spain and Italy, and Michaels’ Scott Living collaboration with nearly four dozen design options in 2018. Database-free scale signals include Art to Frames qualifying to do business in all 50 U.S. states in 2013.

Globalization in the custom picture framing industry

  • Art to Frames served industrial, commercial, nonprofit and government clients throughout the world in 2013.[20]
  • Manufacturers for Artistree import new frame designs from countries including Spain and Italy, according to its product catalogue published in 2024.[23]
  • Art to Frames qualified to do business in all 50 U.S. states in 2013.[20]

Cultural adaptation in the custom picture framing industry

  • Artistree’s global supplier network included manufacturers in Spain and Italy, enabling it to introduce internationally sourced frame designs to customers in 2024.[23]
  • Michaels’ Scott Living custom-frame collaboration offered nearly four dozen design options featuring wood grain, shagreen, pebbled textures, stone and slate in 2018.[22]

Supplier management in the custom picture framing industry

  • Artistree had more than 30 years of experience in high-volume frame and mat production by 2024.[23]
  • Artistree partnered with Bureau Veritas as a third-party social-accountability auditor in 2024.[23]
  • Art to Frames purchased wood, metal, cork, ink and paper supplies within the United States in 2013.[20]
  • Artistree operated a manufacturer-certification program covering scalability, performance, growth and innovation in 2024.[23]

Stakeholder management in the custom picture framing industry

  • Artistree used Bureau Veritas as a third-party social-accountability auditor for its partner-manufacturer program in 2024.[23]
  • Art to Frames expected its Brooklyn expansion to create more than 20 full-time jobs over the following few years, based on its 2013 project application.[20]
  • Art to Frames reported 31 full-time employees across its three companies in 2011.[20]

Distribution channels in the custom picture framing industry

  • Framebridge had 44 retail locations and four manufacturing facilities in Kentucky, Virginia and Nevada at the end of 2025.[14]
  • Art to Frames processed about 2,000 orders per day in November 2012, up from 25–50 orders per day when operations began in 2004.[20]
  • Art to Frames reported a turnaround time of less than 48 hours per project in 2013.[20]
  • Art to Frames generated approximately 90% of combined company revenue through customers ordering on its website in 2013.[20]
  • Framebridge operated online and through 17 retail stores across six U.S. markets in 2023.[21]

Key questions about the Custom Picture Framing Industry

What is the size of the U.S. custom picture framing market in 2022?
The U.S. annual sales estimate is about $5B in 2022. Market sizing is described as difficult to size precisely.
How fast is the custom framing market expected to grow globally in the 2026–2034 period?
The global picture-frames market forecast implies a 4.63% CAGR for 2026–2034. The forecast is broader than custom framing because it includes standard and digital frames and custom services.
Which companies lead the custom picture framing industry?
Larson-Juhl leads Gitnux's 2026 custom picture framing ranking with an Overall score of 9.9, with custom-moulding distributor scale spanning global framing moulding and supplies. The Michaels Companies is the highest-ranked retail custom framer at 8.7, with 1,300+ stores and Artistree custom framing manufacturing across North America.
What technology shifts are being reported across graphic-arts companies in 2024?
In 2024, 26% reported using AI for sales proposal development, and 9% reported AI for job intake or onboarding. In the same year, 21% reported AI for pre-press automation.
How fragmented is the market structure for custom picture framing?
Custom picture framing is described as fragmented and service-led, with independent-shop closures declining at a reported -4.3% CAGR from 2017 to 2022. Competition is fragmented across local frame retailers, big-box chains, and online providers.
What is a commonly cited example price for custom framing in 2026?
A 2026 Thumbtack cost guide example lists about $120 for a 7×5-inch photograph with a double mat and clear glass. It also lists about $200 for an 8×10 conservation-glass diploma frame.
Reference

Cite This Report

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APA
Kevin O'Brien. (2026, February 13). Custom Picture Framing Industry Statistics. Gitnux. https://gitnux.org/custom-picture-framing-industry-statistics
MLA
Kevin O'Brien. "Custom Picture Framing Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/custom-picture-framing-industry-statistics.
Chicago
Kevin O'Brien. 2026. "Custom Picture Framing Industry Statistics." Gitnux. https://gitnux.org/custom-picture-framing-industry-statistics.

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