GITNUXREPORT 2026

Craft Beverage Industry Statistics

The craft beverage industry is thriving globally with strong growth and robust economic impact.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

45% of U.S. consumers aged 21-34 prefer craft beer over macro.

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62% of craft beer drinkers visit taprooms monthly in 2023.

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Women represent 42% of craft cider consumers in U.S.

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35% growth in Gen Z craft spirits consumption 2022-2023.

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78% of millennials willing to pay premium for craft beverages.

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Average craft beer consumer age: 36 years in 2023.

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55% of craft beer buyers influenced by social media.

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Health-conscious consumers: 40% prefer low-cal craft options.

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Craft kombucha drinkers: 70% female, urban dwellers.

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28% of U.S. adults tried craft mead in past year 2023.

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Repeat purchase rate for craft hard seltzer: 65%.

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Craft gin appeal to 50% of cocktail enthusiasts aged 25-44.

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60% of craft wine buyers prioritize sustainability labels.

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Non-alc craft beer trial rate: 25% among 21-29 year olds.

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Urban consumers 3x more likely to buy craft perry.

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72% of craft drinkers share experiences on Instagram.

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Average spend per craft taproom visit: $25 in 2023.

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Craft rum consumers skew male, 35-54 age group 55%.

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48% of boomers now trying craft IPAs.

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Loyalty to local craft brands: 80% among regulars.

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Craft vodka preferred by 30% for home mixology.

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65% cite flavor innovation as top craft purchase driver.

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Hispanic consumers craft beer adoption up 20% YoY.

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Craft agave spirits appeal to 40% tequila switchers.

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52% of craft cider buyers seek gluten-free options.

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Barrel-aged craft preference: 35% of whiskey fans.

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Craft beverage subscription service users: 15 million in 2023.

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Craft breweries employ 180,000 full-time workers in U.S. 2023.

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Craft beverage sector contributed $74 billion to U.S. GDP in 2022.

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U.S. craft distilleries support 25,000 direct jobs in 2023.

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Craft cider industry generates $1.2 billion in wages annually.

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9,600 U.S. craft breweries created 2,500 new jobs in 2023.

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Craft spirits excise taxes paid: $1.5 billion to U.S. gov in 2022.

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Small wineries employ 170,000 in U.S., 70% craft.

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Kombucha craft firms support 10,000 jobs, $2B impact.

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Mead industry economic output: $100 million, 1,200 jobs.

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Hard seltzer craft production adds $5B to economy.

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Craft gin distilleries contribute $800M in supplier spending.

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U.S. craft beer tourism generates $2.5B annually.

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Craft rum sector wages: $500 million, 5,000 jobs.

Statistic 41

Non-alc craft beverages create 2,000 new jobs in 2023.

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Perry producers economic ripple: $20M, 200 jobs.

Statistic 43

Craft vodka micro-distilleries: 3,000 employees.

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Hop farming for craft: 15,000 jobs, $1B revenue.

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Craft agave spirits support 1,500 jobs in 2023.

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Brewery construction spending by craft: $1.2B in 2022.

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Craft beverage state tax revenue: $10B total U.S. 2023.

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Distillery expansions added 1,000 jobs in craft sector.

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Craft mead tourism: $50M economic impact.

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Supplier purchases by craft brewers: $25B annually.

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Craft cider apple growers revenue: $300M.

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65% of craft breweries use sustainable sourcing.

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Craft distilleries water usage reduced 20% avg via recycling.

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In 2022, U.S. craft brewers produced 23.1 million barrels of beer, representing 12.9% of the total U.S. beer market volume.

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The global craft beer market size was valued at USD 125.54 billion in 2023 and is projected to reach USD 207.69 billion by 2030, growing at a CAGR of 7.4%.

Statistic 56

U.S. craft cider production reached 1.2 million barrels in 2022, up 3% from the previous year.

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The craft spirits market in the U.S. grew by 15% in sales volume in 2022, reaching 10.5 million 9-liter cases.

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North American craft beer market accounted for 42.3% of the global revenue share in 2023.

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U.S. craft beverage sector overall market value hit $115 billion in 2023.

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Craft beer market in Europe is expected to grow at 8.2% CAGR from 2024-2030.

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U.S. hard seltzer and flavored malt beverages under craft saw 25% growth in 2022.

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Global craft spirits market projected to reach $21.4 billion by 2028 at 11.5% CAGR.

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Craft wine production in U.S. small wineries (under 5,000 cases) represents 12% of total volume.

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Asia-Pacific craft beer market grew 12.1% YoY in 2023.

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U.S. craft kombucha market valued at $1.8 billion in 2023, up 14%.

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Craft mead production in U.S. increased 20% to 150,000 gallons in 2022.

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Latin America craft beer market to grow at 9.8% CAGR through 2030.

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U.S. non-alcoholic craft beer segment reached $50 million in sales in 2023.

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Global craft beverage market expected to hit $850 billion by 2032 at 6.5% CAGR.

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U.S. craft brewery count reached 9,730 in 2022.

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Craft gin segment in U.S. grew 18% in 2022.

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Australian craft beer market valued at AUD 5.2 billion in 2023.

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U.S. craft rum sales up 22% to 2.1 million cases in 2022.

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Craft vodka production in U.S. micro-distilleries hit 1.5 million cases in 2023.

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Indian craft beer market grew 30% YoY to INR 2,500 crore in 2023.

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U.S. craft perry (pear cider) production at 50,000 gallons in 2022.

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Middle East craft beverage market emerging at 15% CAGR.

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U.S. craft beer exports reached $1.2 billion in 2022.

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Global low-alcohol craft beer market to grow 10.2% CAGR to 2030.

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Canadian craft beer sales volume 18% of total beer market in 2023.

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U.S. craft agave spirits (beyond tequila) up 28% in 2022.

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UK craft beer market valued at £2.5 billion in 2023.

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U.S. craft beverage taproom sales $4.5 billion in 2022.

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U.S. craft breweries produced 24.5 million barrels in 2023, a 6% increase.

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Total U.S. craft cider gallons produced: 4.9 million in 2022.

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Craft distilleries in U.S. produced 12 million proof gallons of spirits in 2022.

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Number of U.S. craft distilleries reached 2,250 in 2023.

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Craft beer production share in U.S. was 13.4% in 2023.

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U.S. small wineries (craft) produced 450 million gallons in 2022.

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Kombucha production in U.S. craft facilities: 150 million liters in 2023.

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U.S. mead production volume: 200,000 gallons across 500 producers in 2023.

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Hard seltzer craft production: 45 million cases in U.S. 2022.

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U.S. craft brewery production per brewery averaged 2,500 barrels in 2022.

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Non-alcoholic craft beer production up 35% to 1 million barrels in 2023.

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Craft gin distillation output: 3.2 million cases in U.S. 2023.

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U.S. craft rum production: 2.8 million proof gallons in 2022.

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Perry production in U.S.: 75,000 gallons from 50 producers in 2023.

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Low/no-alc craft beverages production doubled to 5 million cases in 2023.

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U.S. craft vodka output from micro-distilleries: 1.8 million cases 2023.

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Meaderies production capacity grew 25% to 300,000 gallons in 2023.

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Craft agave spirits production (non-tequila): 500,000 gallons in 2022.

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U.S. hop usage by craft brewers: 55 million pounds in 2022.

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Barrel-aged craft beer production: 1.2 million barrels in 2023.

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Sour beer craft production: 800,000 barrels across U.S. in 2022.

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IPA craft styles accounted for 35% of total craft production volume in 2023.

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U.S. craft cider apple usage: 15 million bushels in 2022.

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Distilleries using local grains for craft spirits: 40% of production in 2023.

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Craft brewery yeast innovation led to 20% production efficiency gain in 2023.

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U.S. craft beverage total production facilities: 15,000 in 2023.

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Hazy IPA production surged 50% to 4 million barrels in craft segment 2023.

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Craft spirits barrel aging capacity: 1 million barrels in 2022.

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U.S. craft beer sales volume reached $28.9 billion in 2022.

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Off-premise craft beer sales accounted for 75% of total craft sales in 2023.

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U.S. craft cider sales revenue: $500 million in 2022.

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Craft spirits retail sales grew 14% to $7.5 billion in 2023.

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Taproom and brewpub sales for craft beer: $4.8 billion in 2023.

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E-commerce craft beverage sales up 40% to $2 billion in 2023.

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U.S. craft gin sales volume: 4.1 million 9L cases in 2022.

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Hard seltzer craft sales: $3.2 billion in U.S. 2023.

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Non-alcoholic craft beer sales hit $100 million in 2023.

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Craft rum sales revenue: $1.1 billion in U.S. 2022.

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Direct-to-consumer wine sales from craft wineries: $3.5 billion in 2023.

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Kombucha craft sales through grocery: 60% market share, $1.2 billion total.

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U.S. craft beer on-premise share: 25% of total sales in 2023.

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Craft vodka sales up 12% to $800 million in 2023.

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Mead sales volume: 300,000 gallons, $25 million revenue in 2023.

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Export sales of U.S. craft beer: $1.4 billion in 2023.

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Craft spirits in control states sales: 35% growth in 2022.

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Hazy IPA sales represent 30% of craft draft sales in 2023.

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U.S. craft cider off-premise sales: $450 million in 2023.

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Low-alc craft beer sales doubled to $500 million in 2023.

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Craft agave spirits sales: $400 million in U.S. 2023.

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Perry sales: $10 million across U.S. in 2022.

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Subscription box craft beverage sales: $300 million in 2023.

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Craft beer six-pack sales share: 45% of off-premise volume.

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Distillery direct sales for craft spirits: $1 billion in 2023.

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Craft mead e-commerce sales up 50% to $5 million.

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Barrel-aged craft spirits sales: $600 million in 2022.

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While mass-market brands once dominated every shelf and tap, the craft beverage industry is now pouring its own future—one where artisanal beer claimed a 13.4% share of the U.S. beer market in 2023, craft spirits sales volume surged by 15% in a single year, and the global craft beer market is barreling toward $208 billion by 2030.

Key Takeaways

In 2022, U.S. craft brewers produced 23.1 million barrels of beer, representing 12.9% of the total U.S. beer market volume.
The global craft beer market size was valued at USD 125.54 billion in 2023 and is projected to reach USD 207.69 billion by 2030, growing at a CAGR of 7.4%.
U.S. craft cider production reached 1.2 million barrels in 2022, up 3% from the previous year.
U.S. craft breweries produced 24.5 million barrels in 2023, a 6% increase.
Total U.S. craft cider gallons produced: 4.9 million in 2022.
Craft distilleries in U.S. produced 12 million proof gallons of spirits in 2022.
U.S. craft beer sales volume reached $28.9 billion in 2022.
Off-premise craft beer sales accounted for 75% of total craft sales in 2023.
U.S. craft cider sales revenue: $500 million in 2022.
45% of U.S. consumers aged 21-34 prefer craft beer over macro.
62% of craft beer drinkers visit taprooms monthly in 2023.
Women represent 42% of craft cider consumers in U.S.
Craft breweries employ 180,000 full-time workers in U.S. 2023.
Craft beverage sector contributed $74 billion to U.S. GDP in 2022.
U.S. craft distilleries support 25,000 direct jobs in 2023.

The craft beverage industry is thriving globally with strong growth and robust economic impact.

Consumer Insights

45% of U.S. consumers aged 21-34 prefer craft beer over macro.
62% of craft beer drinkers visit taprooms monthly in 2023.
Women represent 42% of craft cider consumers in U.S.
35% growth in Gen Z craft spirits consumption 2022-2023.
78% of millennials willing to pay premium for craft beverages.
Average craft beer consumer age: 36 years in 2023.
55% of craft beer buyers influenced by social media.
Health-conscious consumers: 40% prefer low-cal craft options.
Craft kombucha drinkers: 70% female, urban dwellers.
28% of U.S. adults tried craft mead in past year 2023.
Repeat purchase rate for craft hard seltzer: 65%.
Craft gin appeal to 50% of cocktail enthusiasts aged 25-44.
60% of craft wine buyers prioritize sustainability labels.
Non-alc craft beer trial rate: 25% among 21-29 year olds.
Urban consumers 3x more likely to buy craft perry.
72% of craft drinkers share experiences on Instagram.
Average spend per craft taproom visit: $25 in 2023.
Craft rum consumers skew male, 35-54 age group 55%.
48% of boomers now trying craft IPAs.
Loyalty to local craft brands: 80% among regulars.
Craft vodka preferred by 30% for home mixology.
65% cite flavor innovation as top craft purchase driver.
Hispanic consumers craft beer adoption up 20% YoY.
Craft agave spirits appeal to 40% tequila switchers.
52% of craft cider buyers seek gluten-free options.
Barrel-aged craft preference: 35% of whiskey fans.
Craft beverage subscription service users: 15 million in 2023.

Consumer Insights Interpretation

The craft beverage industry is an ecosystem of devout, social-media-savvy localists, where millennials and Gen Z are willing to pay up for flavor and experience, health-conscious options are booming, and everyone from boomers to Hispanic consumers is joining the flavorful revolution.

Economic and Employment Impact

Craft breweries employ 180,000 full-time workers in U.S. 2023.
Craft beverage sector contributed $74 billion to U.S. GDP in 2022.
U.S. craft distilleries support 25,000 direct jobs in 2023.
Craft cider industry generates $1.2 billion in wages annually.
9,600 U.S. craft breweries created 2,500 new jobs in 2023.
Craft spirits excise taxes paid: $1.5 billion to U.S. gov in 2022.
Small wineries employ 170,000 in U.S., 70% craft.
Kombucha craft firms support 10,000 jobs, $2B impact.
Mead industry economic output: $100 million, 1,200 jobs.
Hard seltzer craft production adds $5B to economy.
Craft gin distilleries contribute $800M in supplier spending.
U.S. craft beer tourism generates $2.5B annually.
Craft rum sector wages: $500 million, 5,000 jobs.
Non-alc craft beverages create 2,000 new jobs in 2023.
Perry producers economic ripple: $20M, 200 jobs.
Craft vodka micro-distilleries: 3,000 employees.
Hop farming for craft: 15,000 jobs, $1B revenue.
Craft agave spirits support 1,500 jobs in 2023.
Brewery construction spending by craft: $1.2B in 2022.
Craft beverage state tax revenue: $10B total U.S. 2023.
Distillery expansions added 1,000 jobs in craft sector.
Craft mead tourism: $50M economic impact.
Supplier purchases by craft brewers: $25B annually.
Craft cider apple growers revenue: $300M.
65% of craft breweries use sustainable sourcing.
Craft distilleries water usage reduced 20% avg via recycling.

Economic and Employment Impact Interpretation

In total, this data proves that America's craft beverage makers are not just skilled in fermentation, but also remarkably efficient at fermenting the entire national economy with jobs, tax revenue, and a sobering amount of economic clout.

Market Size and Growth

In 2022, U.S. craft brewers produced 23.1 million barrels of beer, representing 12.9% of the total U.S. beer market volume.
The global craft beer market size was valued at USD 125.54 billion in 2023 and is projected to reach USD 207.69 billion by 2030, growing at a CAGR of 7.4%.
U.S. craft cider production reached 1.2 million barrels in 2022, up 3% from the previous year.
The craft spirits market in the U.S. grew by 15% in sales volume in 2022, reaching 10.5 million 9-liter cases.
North American craft beer market accounted for 42.3% of the global revenue share in 2023.
U.S. craft beverage sector overall market value hit $115 billion in 2023.
Craft beer market in Europe is expected to grow at 8.2% CAGR from 2024-2030.
U.S. hard seltzer and flavored malt beverages under craft saw 25% growth in 2022.
Global craft spirits market projected to reach $21.4 billion by 2028 at 11.5% CAGR.
Craft wine production in U.S. small wineries (under 5,000 cases) represents 12% of total volume.
Asia-Pacific craft beer market grew 12.1% YoY in 2023.
U.S. craft kombucha market valued at $1.8 billion in 2023, up 14%.
Craft mead production in U.S. increased 20% to 150,000 gallons in 2022.
Latin America craft beer market to grow at 9.8% CAGR through 2030.
U.S. non-alcoholic craft beer segment reached $50 million in sales in 2023.
Global craft beverage market expected to hit $850 billion by 2032 at 6.5% CAGR.
U.S. craft brewery count reached 9,730 in 2022.
Craft gin segment in U.S. grew 18% in 2022.
Australian craft beer market valued at AUD 5.2 billion in 2023.
U.S. craft rum sales up 22% to 2.1 million cases in 2022.
Craft vodka production in U.S. micro-distilleries hit 1.5 million cases in 2023.
Indian craft beer market grew 30% YoY to INR 2,500 crore in 2023.
U.S. craft perry (pear cider) production at 50,000 gallons in 2022.
Middle East craft beverage market emerging at 15% CAGR.
U.S. craft beer exports reached $1.2 billion in 2022.
Global low-alcohol craft beer market to grow 10.2% CAGR to 2030.
Canadian craft beer sales volume 18% of total beer market in 2023.
U.S. craft agave spirits (beyond tequila) up 28% in 2022.
UK craft beer market valued at £2.5 billion in 2023.
U.S. craft beverage taproom sales $4.5 billion in 2022.

Market Size and Growth Interpretation

While still a foam atop the giant barrel of the global beverage industry, the explosive and diversified growth of craft everything—from spirits and seltzers to kombucha and non-alcoholic brews—proves that taste, not just tradition, is now calling the shots, one local taproom and daring new flavor at a time.

Production Statistics

U.S. craft breweries produced 24.5 million barrels in 2023, a 6% increase.
Total U.S. craft cider gallons produced: 4.9 million in 2022.
Craft distilleries in U.S. produced 12 million proof gallons of spirits in 2022.
Number of U.S. craft distilleries reached 2,250 in 2023.
Craft beer production share in U.S. was 13.4% in 2023.
U.S. small wineries (craft) produced 450 million gallons in 2022.
Kombucha production in U.S. craft facilities: 150 million liters in 2023.
U.S. mead production volume: 200,000 gallons across 500 producers in 2023.
Hard seltzer craft production: 45 million cases in U.S. 2022.
U.S. craft brewery production per brewery averaged 2,500 barrels in 2022.
Non-alcoholic craft beer production up 35% to 1 million barrels in 2023.
Craft gin distillation output: 3.2 million cases in U.S. 2023.
U.S. craft rum production: 2.8 million proof gallons in 2022.
Perry production in U.S.: 75,000 gallons from 50 producers in 2023.
Low/no-alc craft beverages production doubled to 5 million cases in 2023.
U.S. craft vodka output from micro-distilleries: 1.8 million cases 2023.
Meaderies production capacity grew 25% to 300,000 gallons in 2023.
Craft agave spirits production (non-tequila): 500,000 gallons in 2022.
U.S. hop usage by craft brewers: 55 million pounds in 2022.
Barrel-aged craft beer production: 1.2 million barrels in 2023.
Sour beer craft production: 800,000 barrels across U.S. in 2022.
IPA craft styles accounted for 35% of total craft production volume in 2023.
U.S. craft cider apple usage: 15 million bushels in 2022.
Distilleries using local grains for craft spirits: 40% of production in 2023.
Craft brewery yeast innovation led to 20% production efficiency gain in 2023.
U.S. craft beverage total production facilities: 15,000 in 2023.
Hazy IPA production surged 50% to 4 million barrels in craft segment 2023.
Craft spirits barrel aging capacity: 1 million barrels in 2022.

Production Statistics Interpretation

While craft beer continues to lead the charge in volume, its equally spirited siblings—cider, spirits, and even kombucha—are fermenting a rebellion that proves America's thirst for craft is no small batch trend.

Sales and Distribution

U.S. craft beer sales volume reached $28.9 billion in 2022.
Off-premise craft beer sales accounted for 75% of total craft sales in 2023.
U.S. craft cider sales revenue: $500 million in 2022.
Craft spirits retail sales grew 14% to $7.5 billion in 2023.
Taproom and brewpub sales for craft beer: $4.8 billion in 2023.
E-commerce craft beverage sales up 40% to $2 billion in 2023.
U.S. craft gin sales volume: 4.1 million 9L cases in 2022.
Hard seltzer craft sales: $3.2 billion in U.S. 2023.
Non-alcoholic craft beer sales hit $100 million in 2023.
Craft rum sales revenue: $1.1 billion in U.S. 2022.
Direct-to-consumer wine sales from craft wineries: $3.5 billion in 2023.
Kombucha craft sales through grocery: 60% market share, $1.2 billion total.
U.S. craft beer on-premise share: 25% of total sales in 2023.
Craft vodka sales up 12% to $800 million in 2023.
Mead sales volume: 300,000 gallons, $25 million revenue in 2023.
Export sales of U.S. craft beer: $1.4 billion in 2023.
Craft spirits in control states sales: 35% growth in 2022.
Hazy IPA sales represent 30% of craft draft sales in 2023.
U.S. craft cider off-premise sales: $450 million in 2023.
Low-alc craft beer sales doubled to $500 million in 2023.
Craft agave spirits sales: $400 million in U.S. 2023.
Perry sales: $10 million across U.S. in 2022.
Subscription box craft beverage sales: $300 million in 2023.
Craft beer six-pack sales share: 45% of off-premise volume.
Distillery direct sales for craft spirits: $1 billion in 2023.
Craft mead e-commerce sales up 50% to $5 million.
Barrel-aged craft spirits sales: $600 million in 2022.

Sales and Distribution Interpretation

The craft beverage industry is now a sprawling, multi-billion dollar empire where we overwhelmingly drink our artisanal beers at home, but still happily venture out for a hazy IPA at the pub, proving that our desire for both novelty and convenience is nearly as bottomless as the barrel-aging process.

Sources & References

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