The Most Surprising China Tourist Statistics And Trends in 2024

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In this post, we will explore the latest statistics and trends related to China tourist behavior and travel patterns. From the significant rise in domestic trips during China’s Golden Week to the impact of Chinese tourists on global luxury goods sales, the numbers paint a vivid picture of the evolving landscape of tourism in China and beyond.

Statistic 1

"The duty-free shopping market in Hainan, China, saw a rise of 103% in 2020."

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Statistic 2

"90 million domestic trips were made during China’s Golden Week in 2020."

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Statistic 3

"The Chinese government aims to increase domestic tourism to 10 billion trips by 2022."

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Statistic 4

"The average Chinese tourist spends over $6,500 per trip to the United States."

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Statistic 5

"Paris is the top city visited by Chinese tourists in Europe."

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Statistic 6

"Europe is one of the top destinations for Chinese tourists, with 14.4 million trips in 2018."

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Statistic 7

"Over 50% of millennial Chinese travelers prefer independent travel."

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Statistic 8

"Chinese tourists accounted for 35% of luxury goods sales in Europe in 2019."

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Statistic 9

"By 2018, the number of Chinese tourists visiting Japan exceeded 8 million for the first time."

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Statistic 10

"In 2017, the United States saw nearly 3 million Chinese tourists."

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Statistic 11

"Chinese tourists are expected to make 200 million outbound trips by 2025."

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Statistic 12

"In 2020, the number of domestic tourists in China reached 2.88 billion."

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Statistic 13

"The Forbidden City in Beijing received over 19 million tourists in 2019."

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Statistic 14

"Chinese tourists spent a total of $277 billion on international tourism in 2018."

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Statistic 15

"In 2018, Chinese tourists made over 6 million visits to Paris alone."

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Statistic 16

"China is the largest source market for outbound tourism in the world."

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Statistic 17

"Chinese tourists accounted for more than 30% of all tourists to Thailand in 2019."

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Statistic 18

"In 2019, China had a total of 145 million outbound tourists."

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Statistic 19

"In 2020, Chinese tourists made 60 percent fewer trips due to the COVID-19 pandemic compared to 2019."

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Statistic 20

"In the first quarter of 2021, China’s domestic tourism revenue dropped by 31.1% year-on-year."

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The statistics indicate the significant impact of Chinese tourists on both domestic and international tourism markets. Despite challenges such as the COVID-19 pandemic affecting travel volumes and revenues, the resilience and spending power of Chinese tourists remain undeniable. With a strong preference for independent travel and a penchant for luxury goods, Chinese tourists continue to be a major driving force in global tourism. The Chinese government's efforts to boost domestic tourism also show promising potential for the industry's growth. As the largest outbound tourism market in the world, Chinese tourists are poised to continue shaping and influencing the global tourism landscape in the years to come.

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