Key Takeaways
- In 2022, China's beer production totaled 34.89 million kiloliters, a 2.1% decrease from 2021.
- China's beer output in 2021 was 35.64 million hectoliters, down 4.2% year-over-year.
- In 2020, beer production in China reached 37.18 million kiloliters despite COVID-19 impacts.
- In 2022, China consumed 34.5 million hectoliters of beer, down 3% from 2021.
- Per capita beer consumption in China was 24.5 liters in 2022.
- Beer sales volume reached 33.8 million kiloliters in urban areas in 2022.
- In 2022, Snow Beer held 27.5% market share in sales volume.
- Tsingtao Beer captured 17.2% of the market in 2022.
- CR Snow dominated with 31% volume share in 2021.
- In 2022, beer industry revenue totaled 285 billion yuan.
- Tsingtao Brewery profit 4.2 billion yuan in 2022.
- CR Snow revenue 120 billion yuan from beer in 2022.
- In 2022, beer market declined 3.5% YoY.
- Premiumization trend: premium share to reach 20% by 2027.
- Craft beer CAGR 15% from 2020-2025 projected.
China's beer industry sees falling production but rising premium and craft trends.
Consumption and Sales
- In 2022, China consumed 34.5 million hectoliters of beer, down 3% from 2021.
- Per capita beer consumption in China was 24.5 liters in 2022.
- Beer sales volume reached 33.8 million kiloliters in urban areas in 2022.
- In 2021, total beer sales revenue was 256 billion yuan.
- Off-trade beer sales accounted for 65% of total volume in 2022.
- On-trade beer consumption dropped to 12 million hectoliters in 2022.
- In 2020, beer consumption fell 5.1% to 35.2 million kiloliters.
- Premium beer consumption grew 8.2% to 3.9 million hectoliters in 2022.
- Rural beer consumption was 11.5 million kiloliters in 2022.
- Beer sales in e-commerce channels surged 25% to 2.8 billion liters in 2022.
- In 2019, consumption totaled 37.4 million hectoliters.
- Per capita urban consumption reached 32 liters in 2022.
- Low-alcohol beer sales hit 5.2 million kiloliters in 2022.
- Beer exports consumption equivalent was 1.1 million hectoliters in 2022.
- In 2023 Q1, sales volume was 6.9 million kiloliters.
- Craft beer consumption doubled to 1.5 million hectoliters since 2019.
- Beer sales in Guangdong province led at 3.2 million kiloliters in 2022.
- Shandong consumption 2.9 million hectoliters in 2021.
- Annual beer consumption growth rate was -2.5% in 2022.
- In 2018, consumption was 39.1 million kiloliters.
- Female beer consumption rose 15% to 8.5 million hectoliters in 2022.
- Youth (18-35) accounted for 55% of beer sales volume in 2022.
- Beer sales per capita in Beijing was 45 liters in 2022.
- Shanghai beer consumption 1.8 million kiloliters in 2021.
- Zero-alcohol beer sales grew 40% to 0.8 million hectoliters in 2022.
- Total beer sales outlets numbered 5.2 million in China in 2022.
Consumption and Sales Interpretation
Economic and Financial
- In 2022, beer industry revenue totaled 285 billion yuan.
- Tsingtao Brewery profit 4.2 billion yuan in 2022.
- CR Snow revenue 120 billion yuan from beer in 2022.
- Industry profit margin averaged 8.5% in 2022.
- Beer exports value reached 1.2 billion USD in 2022.
- Tax revenue from beer industry 45 billion yuan in 2022.
- Average beer price 3.5 yuan per liter in 2022.
- Investment in beer production 15 billion yuan in 2022.
- Employment in beer sector 1.2 million jobs in 2022.
- Malt import value for beer 2.8 billion USD in 2022.
- Beer retail price index rose 1.2% in 2022.
- Tsingtao stock value 150 billion yuan market cap 2023.
- Industry EBITDA 35 billion yuan in 2022.
- Hop imports cost 450 million USD for brewers in 2022.
- Premium beer average price 8.2 yuan/liter in 2022.
- Craft beer pricing averaged 25 yuan per bottle 2022.
- Government subsidies to breweries 2.5 billion yuan 2022.
- Beer packaging costs 12% of total production costs 2022.
- Export growth 5.3% in value to 1.26 billion USD 2023.
- R&D spend by top brewers 3 billion yuan in 2022.
- Industry debt ratio 45% average in 2022.
- Wholesale beer price 2.8 yuan/liter national avg 2022.
- Foreign investment in breweries 10 billion USD cumulative.
- Profit per hectoliter 650 yuan industry avg 2022.
- Energy costs 8% of production expenses in 2022.
- Beer contributed 0.2% to GDP in 2022.
Economic and Financial Interpretation
Market Leaders and Shares
- In 2022, Snow Beer held 27.5% market share in sales volume.
- Tsingtao Beer captured 17.2% of the market in 2022.
- CR Snow dominated with 31% volume share in 2021.
- Budweiser's market share was 11.8% in premium segment 2022.
- Yanjing Beer held 5.4% national share in 2022.
- Harbin Beer market share 4.1% in Northeast China 2022.
- Craft beer brands collectively 2.5% share in 2023.
- Heineken's share in China was 3.2% in 2022.
- Carlsberg held 2.8% market share in 2021.
- Local brands accounted for 45% of total market in 2022.
- Premium beer segment share rose to 12% in 2022.
- Snow Beer's sales volume 9.4 million hectoliters in 2022.
- Tsingtao revenue share leader at 18% in 2022.
- In Shanghai, Budweiser led with 22% share in 2022.
- Guangdong Tsingtao share 25% in 2021.
- Number of beer brands exceeded 1,500 in China 2023.
- Foreign brands total share 15.3% in 2022.
- Qingdao Beer (Tsingtao) export share 40% of China total.
- Snow Beer premium line share 5% within brand in 2022.
- Pearl River Beer 3.5% share in South China 2022.
- In 2022, Reeb held 2.1% national market share.
- Kingway Beer share 1.8% in 2021.
- Craft segment top brand Le Brew 0.5% share 2023.
- Beijing Beer brand 4.2% in North 2022.
- In premium, Corona share 4.5% in 2022.
- Local microbreweries 1,200+ contributing 1.2% share.
Market Leaders and Shares Interpretation
Production Volume
- In 2022, China's beer production totaled 34.89 million kiloliters, a 2.1% decrease from 2021.
- China's beer output in 2021 was 35.64 million hectoliters, down 4.2% year-over-year.
- In 2020, beer production in China reached 37.18 million kiloliters despite COVID-19 impacts.
- Hubei province led beer production with 4.2 million hectoliters in 2022.
- Shandong province produced 3.8 million kiloliters of beer in 2021.
- China's craft beer production grew to 1.2 million hectoliters by 2022.
- Total beer production capacity in China exceeded 120 million kiloliters in 2023.
- In 2019, China produced 39.79 million hectoliters of beer.
- Jiangsu province's beer output was 2.9 million kiloliters in 2022.
- Guangdong produced 2.5 million hectoliters of beer in 2021.
- China's low-alcohol beer production hit 5.6 million kiloliters in 2022.
- In 2018, national beer production stood at 41.15 million hectoliters.
- Sichuan province output 2.1 million kiloliters in 2022.
- Hebei province produced 1.9 million hectoliters of beer in 2021.
- Craft beer production facilities numbered over 500 in China by 2023.
- In 2023 Q1, beer production was 7.2 million kiloliters.
- Zhejiang province's beer production reached 1.8 million hectoliters in 2022.
- Hunan output 1.7 million kiloliters in 2021.
- Annual beer production per brewery averaged 150,000 hectoliters in 2022.
- China's malt usage for beer production was 8.5 million tons in 2022.
- In 2017, beer production peaked at 42.7 million hectoliters.
- Fujian province produced 1.2 million kiloliters in 2022.
- Anhui output 1.5 million hectoliters in 2021.
- Beer production in Henan was 1.6 million kiloliters in 2022.
- Over 1,000 breweries operated in China in 2023.
- In 2022, premium beer production segment grew 3.5% to 4.1 million hectoliters.
- Liaoning province's beer output was 1.4 million kiloliters in 2021.
- Jiangxi produced 1.1 million hectoliters in 2022.
- Shaanxi output 1.0 million kiloliters in 2021.
- In 2023, beer production forecast at 35.2 million hectoliters.
Production Volume Interpretation
Trends and Projections
- In 2022, beer market declined 3.5% YoY.
- Premiumization trend: premium share to reach 20% by 2027.
- Craft beer CAGR 15% from 2020-2025 projected.
- Zero-alcohol beer to grow 25% annually to 2028.
- Per capita consumption forecast 28 liters by 2025.
- Production recovery expected +1.5% in 2023.
- E-commerce sales to hit 30% of total by 2025.
- Health-conscious low-carb beers rising 10% YoY.
- Export volume projected 1.5 million KL by 2025.
- Urbanization drives 2% annual consumption growth post-2023.
- Sustainability: 50% breweries adopt green tech by 2025.
- RTD beer crossover impacting traditional 5% by 2024.
- AI in brewing optimization adopted by 30% firms 2023-2025.
- Female consumer segment to grow 20% by 2027.
- Provincial production shift to West: +10% by 2030.
- Digital marketing spend up 40% in 2023-2025.
- Import premium brands share to 25% by 2028.
- Recycling rate for beer cans 85% target by 2025.
- Youth sobriety trend reduces mass-market 4% annually.
- Supply chain localization 70% by 2025.
- Revenue growth forecast 2.8% CAGR 2023-2028.
- Microbrewery count to 2,000 by 2025.
- Baijiu-beer hybrid innovations 15% trial by 2024.
- Climate impact: production cost +3% annually.
- Online live-stream sales 20% of e-com by 2025.
- Health labeling mandatory boosting low-alc 30%.
- ASEAN export focus: 40% growth by 2027.
- Automation rate 60% in large breweries by 2025.
- Vegan beer options 10% market penetration 2028.
- Post-COVID on-trade rebound 15% in 2024.
- Overall market value to 350 billion yuan by 2027.
Trends and Projections Interpretation
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