Gitnux/Report 2026

Chainsaw Industry Statistics

Battery adoption is climbing and EU noise and emissions rules are tightening, with 34% of US homeowners planning to buy battery powered tool or equipment in 2024 and Germany importing about €1.1 billion of chainsaws in 2023 alongside ISO and OSHA safety expectations. You will also see how the industry is growing at a moderate 2.6% five year US revenue CAGR from 2018 to 2023 while real world cutting speeds and injury risk put performance and protection in direct tension.
280Statistics
73Sources
12Sections
1Visuals
46mRead
November 11, 2026Updated
Chainsaw Industry Statistics
David SutherlandWritten by David Sutherland·Edited by Alexander Schmidt·Fact-checked by Sarah Mitchell
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The chainsaw industry at a glance

The global chainsaw market is estimated at $4.92 billion in 2026 and is shifting toward battery-powered equipment as emissions rules, lower noise and easier operation reshape demand.

$4.92B[30]
Global market size, 2026
4.01%[30]
Forecast CAGR, 2026–2031
40.2%[30]
North America share, 2025
54.3%[30]
Gas-powered share, 2025
Market size
The global chainsaw market was estimated at $4.78 billion in 2025 and is forecast to reach $4.92 billion in 2026. Mordor Intelligence projects the market to reach $5.99 billion by 2031.[30]
Forecast & CAGR
The market is forecast to grow at a 4.01% compound annual growth rate from 2026 to 2031. A separate 2026 forecast estimates a 3.53% CAGR from 2026 to 2034, illustrating variation among commercial market studies.[30][62]
Market share & regions
North America represented 40.2% of global chainsaw market value in 2025 and was the largest region. Asia-Pacific was identified as the fastest-growing region, with a projected 5.0% CAGR through 2031.[30]
Segmentation
Gas-powered chainsaws held 54.3% of market share in 2025, while residential users accounted for 46.1% and forestry and logging represented 41.2%. Offline retail accounted for 63.2% of sales, while online distribution was forecast to grow at a 5.3% CAGR through 2031.[30]
Key players & concentration
Leading suppliers include STIHL, Husqvarna, Stanley Black & Decker, Makita and Bosch. The market is described as moderately concentrated, with these five companies expected to hold a majority of global market share in 2025.[30]
Pricing
STIHL’s U.S. listed chainsaw prices in 2026 ranged from $329.99 for the battery-powered MSA 60 C-B unit-only model to $859.99 for the professional battery-powered MSA 300 C-O. The same product listing showed the gas-powered MS 251 C-BE at $479.99 and MS 261 at $759.99.[16]
Trends, drivers & challenges
Battery adoption is being driven by tighter emissions standards, lower noise, reduced maintenance and improving power-to-weight performance. Constraints include battery runtime and charging availability, particularly in professional forestry, where gasoline models remain important; STIHL reported battery products accounted for 27% of its global sales in 2025, up from 25% in 2024.[16][63][64]
Consumer behavior & competition
Consumer and commercial users increasingly value push-button starting, lower noise and vibration, no gasoline fumes and less maintenance. CARB’s FAQ reports that commercial landscaper surveys found zero-emission equipment had sufficient power for their work, while market competition is centered on battery platforms, professional performance and dealer distribution.[63][30]
M&A
STIHL’s 2024 sustainability report states that the group acquired a majority stake in Mogatec GmbH in 2023. The report also identifies a new STIHL production company in Oradea, Romania, founded in 2022 and scheduled to begin operations in 2025.[21]
Regulation
California’s Small Off-Road Engine rules cover chainsaws below 45 cc. CARB’s amended standards target zero smog-forming emissions for most new small off-road engines, with implementation beginning for model year 2026 under the current implementation guidance; the rules apply to new equipment rather than requiring owners to discard existing compliant machines.[63]
Latest news
In its 2025 results update, STIHL said sales nearly approached the company’s 2022 record of €5.49 billion despite tariff pressures, weak economic conditions and currency effects. Battery-powered products rose to 27% of global sales in 2025, with Western Europe reaching roughly two-thirds battery-powered product sales.[16]

02 Ranking

Top 10 Companies in the Chainsaw Industry

The leading companies in the chainsaw industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Techtronic Industries and STIHL are tied at the top of Gitnux's 2026 chainsaw ranking with an Overall score of 9.4 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in chainsaw manufacturing

    Techtronic Industries

    HK

    Ranked #1 · 9.4 · Chainsaw manufacturing

    Why we picked it: It sells cordless chainsaws under RYOBI and Milwaukee outdoor power equipment lines.

    See in ranking ↓Visit ttigroup.com ↗

  2. Leader in aftermarket and services

    STIHL

    DE

    Ranked #2 · 9.4 · Aftermarket and services

    Why we picked it: It reports battery-powered products at 27% of global sales in 2025.

    See in ranking ↓Visit stihl.com ↗

  3. Leader in chainsaw components

    Oregon Tool

    US

    Ranked #3 · 9.0 · Chainsaw components

    Why we picked it: It focuses on saw chain and chainsaw guide bars and other chainsaw parts.

    See in ranking ↓Visit oregontool.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the chainsaw industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Techtronic Industries

Chainsaw manufacturing · HK

9.4
2

STIHL

Aftermarket and services · DE

9.4
3

Oregon Tool

Chainsaw components · US

9.0
4

Einhell

Battery ecosystems · DE

9.0
5

Husqvarna Group

Aftermarket and services · SE

8.9
6

Robert Bosch

Bosch cordless and electric chainsaws · DE

8.5
7

Stanley Black & Decker

BLACK+DECKER and DEWALT chainsaws · US

8.5
8

Zomax

Chainsaws and garden machinery, China · CN

8.3
9

Emak Group

Efco and Oleo-Mac chainsaws, Europe · IT

8.0
10

Chervon Holdings

EGO and SKIL cordless chainsaws · CN

7.9

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

David Sutherland. (2026, February 13). Top 10 companies in the chainsaw industry. In Chainsaw Industry Statistics. Gitnux. https://gitnux.org/chainsaw-industry-statistics/#top-companies

report visual · Comparison

Global corded chainsaws market share by end user

Residential and DIY users holds the largest share at 76.1%.

Residential and DIY users76.1%
Commercial landscapers16%
Public infrastructure maintenance7.9%
source-verifiedpmarketresearch.com

04 Statistics

Technology & Innovation

Production and manufacturing digitization shows up in automated lines and digital data capture; for example, 70 basic types of saw chain were made at STIHL’s Wil factory in 2025.

Automation in the chainsaw industry

  • 1 fully automated factory was commissioned by Husqvarna for chainsaw-chain production in Huskvarna, Sweden; 2020.[1]
  • 8 countries form STIHL’s international production network, which includes automated and digitally connected manufacturing operations; 2024.[2]
  • 1 newly acquired grinder at STIHL Kettenwerk processes laser-cut blanks using deep grinding and records production data digitally; 2024.[2]
  • 1 human–machine interface was programmed specifically for STIHL’s Swiss blade-grinding process to simplify operation; 2024.[2]
  • 5 employees per shift manufacture STIHL battery packs at the Waiblingen production facility; 2024.[2]
  • 70 basic types of saw chain are manufactured at STIHL’s chain factory in Wil, Switzerland, where production has become progressively automated; 2025.[3]

Digital Transformation in the consumer goods sector (sector benchmark)

  • Across consumer products, 67% of surveyed executives said digital transformation was necessary to compete in 2025, while 68% were investing in smart technology and automation.[4]
  • Across consumer products, 94% of surveyed supply-chain executives said they were transforming the supply-chain function in 2026.[5]
  • Across consumer markets, 35% of respondents said their companies had integrated digital capabilities end to end in 2026.[6]
  • Across consumer products, 72% of respondents identified enterprise access to real-time supply-chain analytics as an economic-value area for digitization in 2024.[7]

Technology Adoption in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 56% of surveyed leaders said their organizations were regularly using generative AI in 2024; global CPG-leader survey.[8]
  • Across retail and consumer packaged goods, 75% of executives called AI a top strategic priority in 2026, while 16.5% said they could quantify a return on AI investment; global executive survey.[4]
  • Across consumer products, about 40% of executives said their companies were applying AI technologies to the business in 2025; survey of consumer-products executives.[7]
  • Across consumer goods, 81% of surveyed companies were already using or planning to deploy generative AI in sales, marketing and consumer experiences in 2024.[9]
  • Across consumer products, 66% of leaders said their organizations would increase or strongly increase artificial-intelligence investment over the next three years; survey of 505 leaders in 23 countries.[10]
  • Across consumer goods, 90% of leaders expected their companies to increase investment in AI agents, and 89% believed AI agents would be essential to compete within two years; 2025 industry survey.[11]

Cloud Computing in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 71.7% of those using paid cloud services used them for office software in 2025.[12]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[12]
  • Across EU enterprises, 30.1% of those using paid cloud services used them for enterprise-resource-planning software in 2025.[12]
  • Across EU enterprises, 85.2% of those using paid cloud services used them for email in 2025.[12]
  • Across EU enterprises, 71.5% of those using paid cloud services used them for file storage in 2025.[12]

Big Data in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 26.20% performed analytics on transaction records such as sales or payment data in 2025.[12]
  • Across consumer goods, 51% identified inability to integrate data from multiple sources as their primary analytics challenge in 2025.[13]
  • Across EU enterprises, 17.62% performed analytics on customer data in 2025.[12]
  • Across EU enterprises, 40% performed data analytics internally or through another organization in 2025.[12]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[12]

IoT in the consumer goods sector (sector benchmark)

  • Across consumer manufacturing, IoT devices delivered an average 20.9% return on investment in the surveyed benchmark.[14]
  • Across consumer manufacturing, 80% identified reduced energy and resource consumption as a leading IoT use or benefit in the surveyed benchmark.[14]
  • Across consumer manufacturing, 89% identified better supply-chain management as a leading IoT use or benefit in the surveyed benchmark.[14]
  • Across EU enterprises, 29% used IoT devices or systems in 2021, including 48% of large enterprises and 26% of small enterprises.[12]

05 Statistics

Data & Analytics

Aftermarket and remote diagnostics are tied to shifting maintenance toward proactive service; Husqvarna also set a SEK 12 billion aftermarket sales target by 2030.

Business intelligence in the chainsaw industry

  • Husqvarna reported 2025 net sales of SEK 27.788 billion for its Forest & Garden division.[15]
  • STIHL reported that China and India were its two largest individual Asian markets in 2025, with China benefiting from a more profitable chainsaw and chain product mix.[16]
  • Husqvarna’s 2025 operating income was SEK 2.898 billion, equal to a 6.2% operating margin.[15]
  • Husqvarna’s 2025 sales mix was 58% Europe, 24% North America and 18% the rest of the world.[15]
  • Husqvarna reported 2025 net sales of SEK 46.613 billion across its global business, which includes chainsaws and forest-and-garden products.[15]
  • Husqvarna’s 2025 organic sales growth was 1% at group level.[15]

Data analytics in the chainsaw industry

  • A 2024 forestry dissertation identifies location, machine condition, utilization, maintenance needs and operator workload as information obtainable from digitally processed chainsaw data.[17]
  • The same 2024 dissertation identifies STIHL connected and Husqvarna Fleet Services as digital platforms for chainsaw data in motor-manual wood harvesting.[17]
  • Husqvarna’s 2025 strategy identifies data and artificial intelligence as tools for shifting aftermarket maintenance toward proactive service.[15]
  • Husqvarna’s 2025 customer-experience plan includes remote diagnostics and self-service tools to help customers resolve equipment issues more quickly.[15]

Data Quality in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 60% planned to increase investment in data and analytics during the following 12 months in 2024.[7]
  • Across supply-management organizations, 49% rated their data quality as good or excellent in 2024.[18]
  • Across retail and consumer goods, 26% of leaders said their data quality was poor compared with competitors in 2024.[19]
  • Across consumer packaged goods, 22% reported that businesses lacked trust in data quality and validity in 2024.[7]

Data Governance in the consumer goods sector (sector benchmark)

  • Across retail and CPG companies, 42% identified inconsistent data quality, absent semantic layers and fragmented reporting as critical governance challenges in 2025.[20]
  • Across supply-management organizations, 61% had a dedicated data-governance function in 2024.[18]
  • Across consumer packaged goods companies, 43% said they struggled with establishing the right level of data governance in 2024.[7]
  • Across retail and CPG companies, 31% cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[20]
  • Across retail and CPG companies, 35% reported receiving inconsistent or incorrect answers to data questions in 2025.[20]

KPIs in the chainsaw industry

  • Husqvarna’s aftermarket-sales goal is SEK 12 billion by 2030, compared with approximately SEK 9 billion in 2025.[15]
  • Husqvarna’s Forest & Garden division represented 61% of group operating income in the reported 2025 business profile.[15]
  • STIHL’s long-term target is for battery-powered tools to represent 80% of sales by 2035.[21]
  • STIHL recorded 2025 revenue of €5.48 billion, compared with €5.33 billion in 2024, a 2.8% year-on-year increase.[16]
  • STIHL battery-powered products accounted for 27% of global sales in 2025, up from 25% in 2024.[16]
  • STIHL’s 2027 target is for battery-powered tools to represent at least 35% of sales.[21]

06 Statistics

Strategy & Growth

Electrification targets are explicit, with STIHL aiming for at least 35% battery-powered sales by 2027 and 80% by 2035.

Growth in the chainsaw industry

  • STIHL Group revenue increased 2.8% to €5.48 billion in fiscal 2025 from €5.33 billion in 2024.[16]
  • Battery-operated tools represented 25% of STIHL sales in 2024, compared with 23.6% in 2023.[21]
  • STIHL’s target is for battery-operated tools to represent at least 35% of sales by 2027 and 80% by 2035.[21]
  • Husqvarna Group generated SEK 27,788 million in net sales in 2025, compared with SEK 28,152 million in 2024.[15]
  • STIHL employed 20,246 people worldwide at the end of 2025, 2.6% more than in 2024.[16]
  • Husqvarna Group reported 3% organic growth in 2025 after negative 8% organic growth in 2024.[15]

Differentiation in the chainsaw industry

  • The Husqvarna 550i XP was launched as a professional-grade battery chainsaw in 2025, alongside the 60 cc 564 XP petrol model.[15]
  • 100 STIHL chainsaw and other-tool models were manufactured at the company’s Virginia Beach plant in 2024.[2]
  • The STIHL MS 500i was identified as the first professional chainsaw with electronic fuel injection in the company’s 2018 annual report.[22]
  • 3 kW was the power rating of STIHL’s MSA 300, described by STIHL as its most powerful battery-powered chainsaw in 2024.[23]
  • More than 50 cordless products were offered by STIHL for professional and private users in 2022.[21]
  • 80% of STIHL sales is the company’s 2035 target for battery-operated products, positioning electrification as a central differentiation strategy.[21]

Mergers and acquisitions in the chainsaw industry

  • SEK 800 million was Jenn Feng’s annual net sales when Husqvarna Group acquired the Chinese operation in 2008.[15]
  • SEK 684 million was the consideration paid by Husqvarna Group to acquire Jenn Feng’s outdoor-products operation in 2008.[15]
  • 1992 was the year STIHL acquired VIKING GmbH, a garden-power-equipment specialist later renamed STIHL Tirol in 2018.[23]
  • 2023 was the year STIHL acquired Mogatec GmbH after maintaining a trust-centered business relationship with the company for nearly 30 years.[21]
  • 2008 was the year Husqvarna Group acquired Jenn Feng, whose products included chainsaws, lawn mowers and generators.[15]

Strategic partnerships in the chainsaw industry

  • 1 partnership with vehicle-equipment manufacturer bott produced STIHL’s flatbed-loading system for transporting and charging AP-system batteries in 2022.[21]
  • 186 million followers represented Liverpool FC’s global reach in Husqvarna Group’s continuing 2025 partnership with the club.[15]
  • More than 583 million people comprised Liverpool FC’s television audience cited by Husqvarna Group for its 2025 global partnership.[15]
  • 1,900+ golf courses worldwide used Husqvarna autonomous solutions in 2025, supporting the company’s expansion into premium professional turf care.[15]

07 Statistics

People & Workforce

Workforce scales alongside digital engagement signals; STIHL employed 19,732 people worldwide at December 31, 2024.

Hiring in the chainsaw industry

  • 1,000-plus new employees joined STIHL Inc. in Virginia Beach during its largest recruiting drive in company history; 2022.[2]
  • 1,477 new employees were hired by Husqvarna Group in 2024, including 537 women and 935 men; 2024.[15]
  • 700 employees are expected to work at STIHL’s Romanian battery-tool plant when it reaches planned capacity around 2028; 2024.[2]
  • 2,210 people were hired by the STIHL Group worldwide in 2024, including temporary employees, trainees and students; 2024.[21]
  • 675 employees were hired in the rest of the world by Husqvarna Group in 2024; 2024.[15]

Employee retention in the chainsaw industry

  • 20% was Husqvarna Group’s female-employee turnover rate in 2024; 2024.[15]
  • 2,406 employees left Husqvarna Group in 2024, including 908 women and 1,490 men; 2024.[15]
  • 18% was Husqvarna Group’s total employee turnover rate in 2024; 2024.[15]
  • 1,101 employees left Husqvarna Group in the United States in 2024; 2024.[15]
  • 19,732 people were employed by the STIHL Group worldwide at December 31, 2024, compared with 19,805 in 2023; 2024.[21]

Remote Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 26% worked exclusively remotely in May 2026, while 52% worked in a hybrid arrangement.[24]
  • Across retail and consumer goods organizations, 23% support international hybrid remote-working assignments, according to a 2024 survey.[25]
  • Across retail and consumer goods organizations, 8% support permanent remote working arrangements, according to a 2024 international mobility survey.[25]
  • Across consumer goods companies, 69% offer some form of work-location flexibility, according to the Flex Index industry benchmark.[26]
  • Across retail and consumer goods organizations, 54% support workcations, compared with 65% across all surveyed sectors in 2024.[25]

Hybrid Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 54% of hybrid workers were thriving in May 2026, compared with 52% of exclusively remote workers.[24]
  • Among U.S. remote-capable employees, 34% of hybrid workers were engaged in May 2026, compared with 37% of exclusively remote workers.[24]
  • Only 11% of U.S. employees benefited from a hybrid policy set jointly by their work team in May 2025.[24]
  • Among U.S. remote-capable employees, 52% worked hybrid in May 2026, compared with 26% exclusively remote and 22% on-site.[24]
  • Among U.S. remote-capable employees, 61% preferred hybrid work in November 2025, compared with 33% preferring exclusively remote work and 6% on-site work.[24]

Upskilling in the chainsaw industry

  • 844 apprentices and students were employed by STIHL Group companies at December 31, 2023; 2023.[21]
  • 94% of Husqvarna Group employees received performance reviews in 2023; 2023.[15]
  • 743 apprentices and students were employed by STIHL Group companies at December 31, 2024; 2024.[21]
  • 1 Leadership Academy was launched by STIHL in 2024 to support leadership development; 2024.[21]

Employee Engagement in the consumer goods sector (sector benchmark)

  • Across consumer goods and services organizations, 72% of employees were engaged in data collected from July 2025 through June 2026.[27]
  • Across consumer goods and services organizations, 18% of employees were thinking of or actively seeking jobs elsewhere in data collected from July 2025 through June 2026.[27]
  • Across consumer goods and services organizations, the median employee net promoter score was 23 in data collected from July 2025 through June 2026.[27]
  • Globally, 20% of employees were engaged in 2025, according to Gallup’s World Poll benchmark.[24]
  • Across consumer goods and services organizations, 89% of employees agreed they knew how their work contributed to company goals in data collected from July 2025 through June 2026.[27]

DEI in the chainsaw industry

  • 28% of STIHL’s full-time employees were women at December 31, 2024; 2024.[21]

08 Statistics

Customer & Sales

Dealer distribution remains a key channel, with STIHL operating more than 50,000 specialist retail locations worldwide in 2025.

Customer experience in the chainsaw industry

  • 74% of North American outdoor-power-equipment dealers rated marketing and advertising support important in their manufacturer relationships in 2024.[28]
  • 95% of North American outdoor-power-equipment dealers rated product quality important in their manufacturer relationships in 2024.[28]
  • 93% of North American outdoor-power-equipment dealers rated parts availability important in their manufacturer relationships in 2024.[28]
  • 84% of North American outdoor-power-equipment dealers rated communication with management important in their manufacturer relationships in 2024.[28]
  • 92% of North American outdoor-power-equipment dealers rated parts quality important in their manufacturer relationships in 2024.[28]

Customer retention in the chainsaw industry

  • STIHL had around 100 importers in its global sales network in 2025.[29]
  • STIHL established a new Aftermarket business unit in 2025 to maximize market potential and promote loyalty among customers and servicing dealers.[29]
  • STIHL operated more than 50,000 specialist retail locations worldwide in 2025, supporting its customer and servicing-dealer network.[29]
  • STIHL had 40 company-owned sales and marketing organizations worldwide in 2025.[29]

Customer acquisition in the chainsaw industry

  • 46.1% of global chainsaw-market demand came from residential buyers in 2025.[30]
  • 61% was the year-over-year increase in STIHL campaign reach from weather-triggered paid social advertising, according to The Weather Company.[31]
  • 3% was the year-over-year increase in STIHL campaign click-through rates from weather-triggered paid social advertising.[31]
  • 5.1% was the projected compound annual growth rate for commercial and professional chainsaw fleets through 2031.[30]

Customer loyalty in the chainsaw industry

  • 107.9 was ECHO’s 2026 Net Trust Quotient score among U.S. consumers actively shopping for a chainsaw.[32]
  • 113.3 was Husqvarna’s 2026 Net Trust Quotient score among U.S. consumers actively shopping for a chainsaw.[32]
  • 4,192 U.S. consumer opinions formed the sample for Lifestory Research’s 2026 chainsaw-brand trust study.[32]
  • 119.2 was STIHL’s 2026 Net Trust Quotient score among U.S. consumers actively shopping for a chainsaw.[32]

09 Statistics

Marketing & Brand

Brand demand is measurable by branded search share; STIHL held 49.4% of worldwide branded chainsaw searches in September 2026.

Marketing in the chainsaw industry

  • 364% was the increase in organic reach reported for STIHL’s Canadian dealer social-content program.[33]
  • STIHL’s global network included production companies in eight countries in 2025.[29]
  • 320% was the year-over-year increase in time spent on STIHL’s website when pre-storm weather triggers were used in its campaign.[31]
  • 113% was the year-over-year improvement in STIHL video completion rates from its weather-driven social strategy.[31]
  • 138% more dealers enrolled within 90 days after STIHL introduced its dealer social-content program in Canada.[33]

Digital marketing in the chainsaw industry

  • 49.4% of worldwide branded chainsaw searches belonged to STIHL in September 2026.[34]
  • 8.7% of worldwide branded chainsaw searches belonged to Ryobi in September 2026.[34]
  • 222,000 estimated branded searches were recorded for STIHL chainsaws worldwide in September 2026.[34]
  • 7.4% of worldwide branded chainsaw searches belonged to ECHO in September 2026.[34]
  • 5.2% of worldwide branded chainsaw searches belonged to Makita in September 2026.[34]

Branding in the chainsaw industry

  • Troy-Bilt ranked sixth among seven chainsaw brands in Lifestory Research’s 2026 U.S. trust study.[32]
  • Craftsman ranked third among seven chainsaw brands in Lifestory Research’s 2026 U.S. trust study.[32]
  • Husqvarna ranked second among seven chainsaw brands in Lifestory Research’s 2026 U.S. trust study.[32]
  • Stihl ranked first among seven chainsaw brands in Lifestory Research’s 2026 U.S. trust study.[32]
  • Poulan Pro ranked seventh among seven chainsaw brands in Lifestory Research’s 2026 U.S. trust study.[32]

Social media in the chainsaw industry

  • 3% was the year-over-year increase in STIHL click-through rates from its weather-driven social strategy.[31]
  • 61% was the increase in STIHL campaign reach from weather-triggered social advertising.[31]
  • 364% was the reported increase in organic reach from STIHL’s Canadian dealer social-content program.[33]
  • 97% was STIHL’s reported success rate for responding to social-media customer-service comments within one business day.[35]
  • More than 1,000 responses were made across STIHL’s owned social platforms in the case study period.[35]

Influencer Marketing in the consumer goods sector (sector benchmark)

  • 8.8% consideration lift was recorded for CPG influencer campaigns in 2025.[36]
  • 46% of FMCG/CPG marketers had dedicated and growing creator or influencer budgets in 2026.[37]
  • 96.39% positive campaign sentiment was recorded for CPG influencer campaigns in 2025.[36]
  • 22.2% brand lift was recorded for CPG influencer campaigns in 2025.[36]
  • 15.7% ad-recall lift was recorded for CPG influencer campaigns in 2025.[36]

10 Statistics

Operations & Execution

Operational digitization and production output are documented, including STIHL manufacturing 100 chainsaw and other equipment models at the Virginia Beach plant in 2024.

Process optimization in the chainsaw industry

  • STIHL’s Swiss production data-acquisition system records detailed machine status to detect and rectify faults at an early stage in 2024.[2]
  • A newly acquired grinder in Switzerland processes laser-cut blanks using deep grinding to sharpen STIHL cutting teeth in 2024.[2]
  • 8 countries hosted STIHL’s international production network in 2024, supporting global manufacture of chainsaws and components.[2]
  • 5 employees per shift manufactured STIHL battery packs on a 180-square-meter production area in Germany in 2024.[2]
  • 100 STIHL chainsaw and other equipment models were manufactured at the Virginia Beach plant in the United States in 2024.[2]

Operational efficiency in the chainsaw industry

  • STIHL’s Virginia Beach site occupied more than 1.4 million square feet of operating space in the United States in 2024.[16]
  • SEK 6,905 million was Husqvarna Group’s direct operating cash flow in 2024, up from SEK 6,541 million in 2023.[15]
  • Husqvarna consolidated its production structure and discontinued low-margin business during 2024.[15]
  • STIHL distributed products through 44 sales and marketing companies, approximately 120 importers, and more than 52,000 authorized dealers in 2024.[21]
  • SEK 4,372 million was Husqvarna Group’s cash flow from operations and investments in 2024.[15]

Quality management in the chainsaw industry

  • ISO 45001-certified occupational-health and safety management systems operated at STIHL’s central production facilities in 2025.[29]
  • 135 workplace accidents were recorded across the reported STIHL Group scope in 2024, including employees and outside workers.[21]
  • 3.8 workplace accidents per million hours worked was STIHL’s employee accident rate in 2024.[21]
  • More than 2,300 employees worked at STIHL’s Virginia Beach manufacturing operation in the United States in 2024, supporting extensive quality-assurance processes.[16]
  • 1 serious workplace accident involving an outside worker was recorded in the reported STIHL Group scope in 2024.[21]

Supply chain in the chainsaw industry

  • 1 STIHL supplier received the company’s Sustainability Supplier of the Year recognition in 2024.[21]
  • More than 10,000 suppliers supported STIHL’s global supply chain in 2024.[21]
  • More than 10,000 direct suppliers remained part of STIHL’s value chain at the end of 2025.[29]
  • 8 countries formed STIHL’s international production network in 2024.[21]
  • 4 supplier-risk categories—low, medium, high, and extreme—were used in STIHL’s supplier risk analysis in 2024.[21]

Outsourcing / Offshoring in the consumer goods sector (sector benchmark)

  • About 40% of surveyed manufacturing professionals outsource more than half their production, spanning CPG, industrial manufacturing and pharmaceuticals, in 2025.[38]
  • 67% of brand owners plan to maintain or increase their use of contract packaging or manufacturing services in the coming years, based on a 2024 survey.[39]
  • 30% of output is outsourced on average by brands surveyed across CPG, industrial manufacturing and pharmaceuticals in 2025.[38]
  • 42% of consumer packaged goods brand owners plan to increase outsourced work over the next two to three years, according to a 2026 survey.[40]
  • 63% of surveyed brand owners contract out between 10% and 49% of their business to contract packaging or manufacturing providers, in 2024.[39]

11 Statistics

Finance & Pricing

Price points differ by duty cycle, including U.S. 2026 STIHL battery MSA 60 C-B at $329.99 and professional battery MSA 300 C-O at $859.99.

Pricing strategy in the chainsaw industry

  • 20 million non-electric chainsaws were consumed worldwide in 2024.[41]
  • $1.9 billion was the global revenue of the non-electric chainsaw market in 2024, excluding logistics costs, retail marketing costs, and retailer margins.[41]
  • 9.6% was the decline in the global chain-saw-blade market in 2024 compared with 2023.[42]
  • 2.3% was the increase in worldwide non-electric chainsaw consumption in 2024 compared with 2023.[41]
  • $0.59 billion was the global market size for chain-saw blades in 2024.[42]

Cost reduction in the chainsaw industry

  • 2% of Husqvarna Group’s 2024 sales impact came from planned exits of low-margin petrol-powered business.[15]
  • SEK 735 million in cost savings partly offset Husqvarna Group’s 2024 operating-income decline.[15]
  • SEK 598 million was the difference between Husqvarna Group’s reported and adjusted 2024 operating income.[15]
  • SEK 3,195 million was Husqvarna Group’s 2024 operating income excluding items affecting comparability.[15]
  • SEK 229 million of acquisition-related amortization reduced Husqvarna Group’s 2024 result.[15]

Profitability in the chainsaw industry

  • 29.6% was Husqvarna Group’s gross margin in 2024.[15]
  • 5.4% was Husqvarna Group’s reported operating margin in 2024.[15]
  • €5,328.7 million was STIHL Group’s consolidated sales revenue in fiscal 2024.[2]
  • 1.1% was STIHL Group’s 2024 sales-revenue growth compared with 2023.[2]
  • SEK 48,352 million was Husqvarna Group’s net sales in 2024.[15]

Financial planning in the chainsaw industry

  • €335.7 million was STIHL Group investment in 2025.[16]
  • €175 million approximately was invested in STIHL’s German founding company during 2025.[16]
  • €349.4 million was STIHL Group capital expenditure in 2024, focused mainly on production and logistics facilities.[2]
  • SEK 3.12 was Husqvarna Group’s diluted earnings per share excluding items affecting comparability in 2024.[15]
  • 71.2% was STIHL Group’s equity ratio at the end of 2025, compared with 69.0% in 2024.[16]

12 Statistics

Product & Service

Aftermarket participation is quantified, with Husqvarna reporting approximately 20% of 2025 sales coming from aftermarket and solutions.

Product development in the chainsaw industry

  • 3 kW is the motor output cited for STIHL’s MSA 300 professional battery chainsaw.[21]
  • 2009 was the year STIHL launched its first battery-powered machine, beginning its battery-product development program that later included professional chainsaws.[21]
  • 2025 saw Husqvarna launch the 60 cc 564 XP petrol chainsaw and battery-powered 550i XP chainsaw for professional users worldwide.[15]
  • More than 85% of surveyed forestry chainsaw operators rated their machines as efficient in a 2025 study conducted in Bosnia and Herzegovina.[43]
  • 55% of surveyed forestry chainsaw operators said reducing chainsaw weight would improve productivity in a 2025 study of 163 respondents in Bosnia and Herzegovina.[43]

Product lifecycle in the chainsaw industry

  • STIHL has been the world’s top-selling chainsaw brand since 1971, according to its 2024 sustainability report.[21]
  • About 49,000 chainsaws and pole saws were included in a 2024 U.S. recall involving Hyper Tough, Worx and Portland products.[44]
  • STIHL’s 2024 battery-powered tool sales represented 25% of total sales, up from 23.6% in 2023, indicating a continuing lifecycle transition from combustion to battery products.[21]
  • Products in the 2024 recall were sold from October 10, 2024, through December 1, 2024, across Walmart, Walmart.com, Amazon.com and Harbor Freight channels in the United States.[44]

After-sales in the chainsaw industry

  • Approximately 20% of Husqvarna Group sales in 2025 came from aftermarket and solutions, including service agreements, circular services, accessories and spare parts.[15]
  • Around 25,000 dealers and leading retailers worldwide sell Husqvarna forest, lawn and garden products and services, including chainsaws.[15]
  • Husqvarna’s 2030 target is SEK 12 billion in aftermarket sales, covering service agreements, spare parts, accessories and related solutions.[15]
  • Online channels accounted for an estimated 15% of total market value for Husqvarna forest and garden products and services.[15]
  • The USDA Forest Service issued a 2026 chainsaw-repair-services solicitation with a maximum contract value of $34 million for specified U.S. regions.[45]

Value proposition in the chainsaw industry

  • 29% of U.K. trade respondents owned a battery chainsaw, compared with 43% who owned a petrol chainsaw, in an EGO trade-user study.[46]
  • 50% of trade respondents in the EGO study owned a chainsaw, making it twice as common among trade users as among the study’s home-user comparison group.[46]
  • 55% of surveyed forestry chainsaw operators identified lower weight as a way to improve productivity, highlighting ergonomics as a purchasing value factor.[43]
  • 2,015 U.S. consumers participated in Lifestory Research’s 2024 chainsaw brand trust study covering STIHL, Husqvarna, Craftsman, Poulan Pro, Troy-Bilt, Echo and Remington.[47]
  • STIHL achieved a Net Trust Quotient score of 122.9 in the 2024 U.S. chainsaw brand study by Lifestory Research.[47]

13 Statistics

Sustainability & Ethics

Emission-reduction targets are tracked at company level; STIHL set a 68% target reduction for absolute Scope 1 and 2 emissions by 2034.

Sustainability in the chainsaw industry

  • 4.2 million tonnes of CO2e were emitted across Husqvarna Group’s value chain in 2025 worldwide.[15]
  • 88% of STIHL’s electricity requirements were covered by renewable sources in 2024 across its reporting locations.[21]
  • 53% reduction in Husqvarna Group’s value-chain greenhouse-gas emissions was achieved between 2015 and 2025 worldwide.[15]
  • 50,000 cubic metres was the annual wastewater-treatment capacity installed at STIHL Brazil in 2024.[21]
  • 5 million customers and colleagues were the target audience for Husqvarna Group’s sustainable-choice initiative under Sustainovate.[48]

ESG in the chainsaw industry

  • 90% is Husqvarna Group’s long-term target for absolute greenhouse-gas emissions reduction by 2050 against 2015.[15]
  • 68% is STIHL Group’s target reduction for absolute Scope 1 and 2 emissions by 2034 against its 2021 base year.[29]
  • 35% is STIHL Group’s target reduction for relevant value-chain Scope 3 emissions by 2034 against its 2022 base year.[29]
  • 90% of STIHL’s electricity requirements were covered by renewable sources in 2023 across its reporting locations.[21]
  • 40,087 metric tonnes of CO2e were STIHL Group’s Scope 1 emissions in 2025.[29]

Circular economy in the chainsaw industry

  • 50 circular innovations was Husqvarna Group’s target for launches between 2021 and 2025.[15]
  • 1 leasing service was planned for STIHL professional customers in Germany in 2025 as a product-service model.[21]
  • 5 Rs—reduce, reuse, repair, refurbish and recycle—guide STIHL’s circular-economy approach.[21]
  • 2 technology platforms had STIHL been developing since the end of 2022 to improve product circularity.[21]
  • 50% recycled material was the proportion STIHL tested for film bags used on its machines.[21]

Carbon footprint in the chainsaw industry

  • 4.2 million tonnes of CO2e were Husqvarna Group’s approximate value-chain greenhouse-gas emissions in 2025 worldwide.[15]
  • 5% of Husqvarna Group’s reported CO2 emissions came from upstream suppliers and transportation in 2024.[15]
  • 46,491 metric tonnes of CO2e were STIHL’s Scope 1 and 2 emissions in 2024.[21]
  • 1% of Husqvarna Group’s reported CO2 emissions came from its own Scope 1 and 2 operations in 2024.[15]
  • 94% of Husqvarna Group’s reported CO2 emissions came from downstream customer use in 2024.[15]

15 Statistics

Globalization & Expansion

Distribution scale is cross-country; STIHL products were sold in 160+ countries in 2025 through its production and distribution network.

Globalization in the chainsaw industry

  • North America accounted for approximately one-third of STIHL Group sales in fiscal 2025, making it the company’s largest single market.[16]
  • 40 STIHL marketing and sales companies and approximately 100 importers supported the company’s worldwide chainsaw distribution in 2025.[23]
  • 160+ countries sold STIHL products in 2025 through the company’s international production and distribution network.[23]
  • 8 countries hosted STIHL manufacturing operations in 2025, covering Germany, the United States, Brazil, Switzerland, Austria, China, Romania and the Philippines.[23]
  • More than 50,000 STIHL dealers worldwide served customers across over 160 countries in 2025.[23]

Supplier management in the chainsaw industry

  • Approximately 115 Husqvarna Group suppliers had supplier-financing arrangements in 2024, supporting payment-term flexibility across the supply base.[15]
  • SEK 825 million had been paid to suppliers by the finance provider under Husqvarna Group’s supplier-finance arrangements at the end of 2024.[15]
  • 8 countries formed STIHL’s production network in 2024, with legally independent plants responsible for components including saw chains, carburetors and finished goods.[21]
  • Nearly 30 years was the duration of STIHL’s trust-centered business relationship with Mogatec before STIHL acquired the company in 2023.[21]
  • SEK 935 million was the carrying amount of Husqvarna Group trade payables connected with supplier-finance arrangements in 2024.[15]

Stakeholder management in the chainsaw industry

  • 25,000 dealers and leading retailers worldwide were served by Husqvarna Group, according to its distribution overview.[15]
  • 17,423 employees were included in STIHL’s defined employee-reporting scope at the end of 2024, excluding temporary agency workers.[21]
  • 19,732 people were employed by STIHL Group companies worldwide on December 31, 2024.[21]
  • More than 2,700 employees worked at STIHL Inc. in Virginia Beach at the end of 2024, making it one of coastal Virginia’s largest private employers.[2]
  • 300 battery-operated chainsaws were purchased by Bayerische Staatsforsten in 2022 for cultivation, conservation, tree maintenance and other light forestry tasks.[21]

Distribution channels in the chainsaw industry

  • Approximately 15% of the total market value was represented by online channels in Husqvarna Group’s distribution overview.[15]
  • STIHL products reached end users through authorized servicing dealers and STIHL online shops in 2024.[2]
  • Around 40% of total market value was represented by dealers in Husqvarna Group’s distribution overview.[15]
  • 44 STIHL sales and marketing companies and approximately 120 importers supported product distribution in 2024.[2]
  • 52,000+ independent authorized dealers supplied STIHL products in over 160 countries during 2024.[2]

Key questions about the Chainsaw Industry

What is the 2026 global market size for chainsaws?
The global chainsaw market is estimated at $4.92 billion in 2026.
How fast is the chainsaw market expected to grow after 2026?
The market is forecast to grow at a 4.01% compound annual growth rate from 2026 to 2031. Another 2026 forecast estimates 3.53% CAGR from 2026 to 2034.
Which companies lead the chainsaw industry?
Techtronic Industries and STIHL are tied at the top of Gitnux's 2026 chainsaw ranking with an Overall score of 9.4 each.
What technology shift is reshaping demand for chainsaws?
Battery adoption is increasing as emissions rules, lower noise, and easier operation change demand. STIHL also reported battery products at 27% of global sales in 2025.
How concentrated is the competitive landscape?
The market is described as moderately concentrated, with five companies expected to hold a majority of global market share in 2025.
What share of the market demand comes from residential buyers?
Residential buyers accounted for 46.1% of global chainsaw-market demand in 2025.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
David Sutherland. (2026, February 13). Chainsaw Industry Statistics. Gitnux. https://gitnux.org/chainsaw-industry-statistics
MLA
David Sutherland. "Chainsaw Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/chainsaw-industry-statistics.
Chicago
David Sutherland. 2026. "Chainsaw Industry Statistics." Gitnux. https://gitnux.org/chainsaw-industry-statistics.

Sources & references

73 sources cited across this report

  1. focusedminds.se
  2. ar.stihl.com
  3. stihl.co.uk
  4. deloitte.com
  5. ey.com
  6. pwc.com
  7. kpmg.com
  8. mckinsey.com
  9. view.ceros.com
  10. boards.autodesk.com
  11. salesforce.com
  12. ec.europa.eu
  13. info.retailvelocity.com
  14. axis.com
  15. husqvarnagroup.com
  16. stihlusa.com
  17. ediss.uni-goettingen.de
  18. utah.ismworld.org
  19. cdpinstitute.org
  20. assets.contentstack.io
  21. sustainabilityreport.stihl.com
  22. ar2018.stihl.com
  23. corporate.stihl.com
  24. gallup.com
  25. feex.org
  26. cresa.com
  27. cultureamp.com
  28. tabpi.org
  29. icr.stihl.com
  30. mordorintelligence.com
  31. weathercompany.com
  32. lifestoryresearch.com
  33. thumbstopper.com
  34. gobrandwave.com
  35. media.trustradius.com
  36. connect.rhythminfluence.com
  37. brand-news.it
  38. nulogy.com
  39. pmmi-fonteva.s3.us-east-1.amazonaws.com
  40. packworld.com
  41. indexbox.io
  42. gtaic.ai
  43. agrosym.ues.rs.ba
  44. worx.com
  45. govtribe.com
  46. egopowerplus.co.uk
  47. prnewswire.com
  48. husqvarna.com
  49. eur-lex.europa.eu
  50. cpsc.gov
  51. commercial.allianz.com
  52. erm.ncsu.edu
  53. infosys.com
  54. rsmus.com
  55. cyfirma.com
  56. cisco.com
  57. qualtrics.com
  58. investor.cisco.com
  59. newsroom.cisco.com
  60. 2bridge.partners
  61. andaf.it
  62. straitsresearch.com
  63. ww2.arb.ca.gov
  64. freedoniagroup.com
  65. ttigroup.com
  66. oregontool.com
  67. einhell.com
  68. bosch.com
  69. newsroom.stanleyblackanddecker.com
  70. zomaxtool.com
  71. emakgroup.com
  72. global.chervongroup.com
  73. makita.biz