GITNUXREPORT 2026

Brazil Beer Industry Statistics

Brazil's beer industry is recovering and diversifying, with craft and premium segments growing quickly.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

Brazil's per capita beer consumption reached 67.8 liters in 2022, highest in Latin America.

Statistic 2

Total beer sales volume in Brazil was 14.9 billion liters in 2022, with off-trade at 72%.

Statistic 3

Urban consumers aged 25-34 drank 28% more beer per capita than average in 2023 survey.

Statistic 4

Northeastern Brazil consumption grew 15% in 2022 to 2.8 billion liters annually.

Statistic 5

Premium beer consumption doubled to 1.2 billion liters from 2018-2022.

Statistic 6

Off-premise beer sales hit R$85 billion in value terms in 2022.

Statistic 7

Craft beer per capita consumption rose to 0.7 liters in major cities by 2023.

Statistic 8

Women represented 42% of beer drinkers in Brazil 2022, up from 35% in 2018.

Statistic 9

Summer months (Dec-Feb) account for 35% of annual beer consumption volume.

Statistic 10

Low-calorie beer consumption increased 22% to 350 million liters in 2023.

Statistic 11

On-trade channel consumption recovered to 4.2 billion liters post-COVID in 2022.

Statistic 12

Millennials consumed 55 liters per capita annually in 2022 beer survey data.

Statistic 13

Northern region beer intake averaged 72 liters per capita, highest nationally 2023.

Statistic 14

Non-alcoholic beer sales volume grew 30% to 110 million liters in 2022.

Statistic 15

Home delivery beer sales surged 45% during 2022, equating to 1.5 billion liters.

Statistic 16

Gen Z (18-24) preferred flavored beers, consuming 28% of category volume 2023.

Statistic 17

Southeast Brazil consumed 55% of national beer volume, 8.2 billion liters in 2022.

Statistic 18

Canned beer consumption overtook bottles at 52% market share in volume 2023.

Statistic 19

Carnival period beer consumption peaks at 450 million liters over 5 days annually.

Statistic 20

Health-conscious consumers drove 18% rise in light beer intake to 900 million liters 2022.

Statistic 21

Rural areas saw 12% consumption growth to 2.1 billion liters in 2023.

Statistic 22

Online beer sales volume reached 800 million liters in 2022 e-commerce boom.

Statistic 23

Over-50 demographic consumed 22 liters per capita, preferring traditional lagers 2023.

Statistic 24

Beach season boosts coastal consumption by 40%, 1.8 billion liters Dec-Mar 2022.

Statistic 25

Zero-alcohol variants saw 25 million liter consumption rise among drivers 2023.

Statistic 26

Brazil exported 250 million liters of beer in 2022, valued at $350 million.

Statistic 27

USA imported 45% of Brazil's beer exports, 112 million liters in 2023.

Statistic 28

Beer exports grew 18% year-over-year to Paraguay, 35 million liters 2022.

Statistic 29

Premium Brazilian beers exported to Europe totaled 20 million liters in 2023.

Statistic 30

Argentina received 28 million liters from Brazil beer exports 2022.

Statistic 31

Craft beer exports surged 40% to 12 million liters in 2023 markets.

Statistic 32

Japan imported 8 million liters of Brazilian beer, mainly Bohemia 2022.

Statistic 33

Uruguay beer imports from Brazil hit 15 million liters annually 2023.

Statistic 34

Brazil imported 50 million liters of beer in 2022, mostly premium imports.

Statistic 35

Germany supplied 22% of Brazil's beer imports, 11 million liters 2023.

Statistic 36

Bolivia exported beer volume to Brazil was 18 million liters in 2022.

Statistic 37

Chilean beer imports to Brazil grew 12% to 9 million liters 2023.

Statistic 38

USA beer imports to Brazil totaled 7 million liters premium segment 2022.

Statistic 39

Angola received 5 million liters Brazilian beer exports 2023 African push.

Statistic 40

Netherlands imported 4.2 million liters Brazilian craft beer 2022.

Statistic 41

Beer import tariffs averaged 20% on premium imports to Brazil 2023.

Statistic 42

China beer imports from Brazil reached 3.8 million liters 2022.

Statistic 43

Belgium supplied 6 million liters beer imports to Brazil 2023.

Statistic 44

Brazilian beer export value per liter averaged $1.40 in 2023.

Statistic 45

Mexico imported 10 million liters Brazilian beer amid trade deals 2022.

Statistic 46

Import volume of non-alcoholic beer to Brazil was 2.5 million liters 2023.

Statistic 47

Craft beer export destinations expanded to 45 countries from Brazil 2023.

Statistic 48

Beer export growth to MERCOSUR bloc was 22% totaling 85 million liters 2022.

Statistic 49

Ambev commands 68.4% market share in beer sales volume Brazil 2022.

Statistic 50

Heineken Brazil held 22% beer market share by volume in 2023.

Statistic 51

Craft breweries captured 2.5% national market share, up from 1.8% in 2021.

Statistic 52

Petrópolis Brewery (Grupo Petrópolis) had 8.7% share with Itaipava brand 2022.

Statistic 53

Premium segment market share grew to 18% of total beer sales in 2023.

Statistic 54

Antarctica brand (Ambev) leads mainstream segment with 32% subcategory share 2022.

Statistic 55

Bavaria (Heineken) dominates Northeast with 35% regional market share 2023.

Statistic 56

Backer (Grupo Edson Queiroz) holds 3.2% national share focused on North 2022.

Statistic 57

Supermarkets control 65% of off-trade beer market share by value 2023.

Statistic 58

Brahma (Ambev) commands 28% of popular beer segment sales volume 2022.

Statistic 59

Bohemian brands collective share reached 1.8% in craft segment 2023.

Statistic 60

Small independents total 4% market share, fragmented across 1,500 breweries 2022.

Statistic 61

Skol (Ambev) leads overall brand ranking with 31% volume share 2023.

Statistic 62

Bars and restaurants hold 28% on-trade market share post-recovery 2022.

Statistic 63

Devassa (AB InBev) premium share at 4.5% in Rio market 2023.

Statistic 64

E-commerce platforms grabbed 5% off-trade share in beer sales 2023.

Statistic 65

Lira (Grupo Petrópolis) holds 2.1% in Midwest region 2022.

Statistic 66

Stella Artois (Heineken) premium import share 7% nationally 2023.

Statistic 67

Regional brands like Original hold 12% in South Brazil 2022.

Statistic 68

Non-alcoholic beer market share expanded to 0.8% total volume 2023.

Statistic 69

Convenience stores 15% share in impulse beer purchases 2022.

Statistic 70

Colorado (Ambev craft) 0.9% national craft share 2023.

Statistic 71

In 2022, Brazil's total beer production volume reached 15.2 billion liters, a 1.8% increase from 2021 driven by post-pandemic recovery.

Statistic 72

Brazilian breweries produced 4.7 billion liters of beer in the Southeast region alone in 2021, accounting for 32% of national output.

Statistic 73

Ambev's production capacity in Brazil exceeded 18 billion liters annually as of 2023, utilizing 28 plants across the country.

Statistic 74

In 2020, beer production dipped to 13.9 billion liters due to COVID-19 lockdowns, a 7.2% decline year-over-year.

Statistic 75

Craft beer production in Brazil grew by 25% in 2022, reaching 150 million liters from specialized microbreweries.

Statistic 76

The state of Rio Grande do Sul produced 2.1 billion liters of beer in 2022, leading southern production with Pilsner styles dominant.

Statistic 77

Brazil utilized 1.2 million tons of barley imports for beer production in 2023 to supplement domestic malting.

Statistic 78

Premium beer production segment expanded by 12% in 2021, totaling 2.8 billion liters nationwide.

Statistic 79

In 2019 pre-pandemic peak, national beer output hit 15.8 billion liters with efficiency gains from automation.

Statistic 80

Low-alcohol beer production surged 35% in 2022 to 450 million liters amid health trends.

Statistic 81

São Paulo state breweries output 3.2 billion liters in 2022, 21% of Brazil's total production.

Statistic 82

Brazil's beer production per capita stood at 70.5 liters in 2022 from large-scale facilities.

Statistic 83

Non-alcoholic beer production reached 120 million liters in 2023, up 28% from 2022.

Statistic 84

Industrial beer production costs averaged R$3.50 per liter in 2022 due to rising malt prices.

Statistic 85

Bavaria brand production hit 1.1 billion liters in 2022 from Heineken Brazil facilities.

Statistic 86

Organic beer production in Brazil grew to 25 million liters in 2023 from niche producers.

Statistic 87

Paraná state contributed 1.4 billion liters to national beer production in 2021.

Statistic 88

Brazil's largest brewery in Itajaí produced 2.5 billion liters annually in 2023.

Statistic 89

Draft beer production volume was 800 million liters in 2022, mainly for on-trade channels.

Statistic 90

Malt house capacity in Brazil processed 1.8 million tons in 2022 for beer production.

Statistic 91

In 2023, beer production in Minas Gerais reached 1.9 billion liters, boosted by local brands.

Statistic 92

Zero-sugar beer variants production increased 40% to 90 million liters in 2022.

Statistic 93

National brewery energy consumption for beer production was 450 GWh in 2021.

Statistic 94

Petite beer (small bottle) production totaled 3.5 billion units equivalent in 2022.

Statistic 95

Santa Catarina state beer output was 1.6 billion liters in 2023.

Statistic 96

Brazil imported 1.5 million hectoliters of beer concentrate for production in 2022.

Statistic 97

Long-neck bottle beer production dominated with 65% of total volume in 2021.

Statistic 98

Water usage per liter of beer produced averaged 4.2 liters in efficient Brazilian plants 2023.

Statistic 99

Flavored beer production reached 600 million liters in 2022, led by fruit infusions.

Statistic 100

Bahia state emerging production hit 450 million liters in 2023 from new facilities.

Statistic 101

Craft beer industry grew 28% annually since 2018 in Brazil 2023.

Statistic 102

Beer sector generated R$120 billion in revenue for Brazil economy 2022.

Statistic 103

Employment in beer industry reached 1.2 million direct and indirect jobs 2023.

Statistic 104

Sustainability investments by brewers hit R$2.5 billion in water recycling 2022.

Statistic 105

Premium and super-premium beers now 22% of market up from 10% in 2015.

Statistic 106

Taxes on beer contributed R$45 billion to federal coffers in 2022.

Statistic 107

Digital marketing spend by beer companies rose 35% to R$1.8 billion 2023.

Statistic 108

Zero-alcohol and low-carb trends boosted segment by 32% growth 2022-2023.

Statistic 109

Female-targeted beer launches increased 50% since 2020 marketing shift.

Statistic 110

E-commerce beer sales projected to reach 15% market share by 2025.

Statistic 111

Inflation adjusted beer prices rose 8% amid commodity costs 2022.

Statistic 112

Number of craft breweries tripled to 1,800 since 2015 nationwide.

Statistic 113

Health claims on labels drove 25% sales uplift in light beers 2023.

Statistic 114

Recycling rate for beer cans hit 98.5% in Brazil, global leader 2022.

Statistic 115

Tourism beer events generated R$5 billion economic impact 2023.

Statistic 116

Plant-based adjuncts in beer recipes up 40% for sustainability 2023.

Statistic 117

Social media beer engagement grew 55% among 18-34 demo 2022.

Statistic 118

GDP contribution from beer value chain was 1.8% in 2022.

Statistic 119

Subscription beer clubs membership doubled to 500,000 in 2023.

Statistic 120

Climate-resilient barley trials reduced production risks by 15% 2023.

1/120

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With 15.2 billion liters of beer flowing out of Brazilian breweries last year, a country famous for Carnival has also become a true brewing powerhouse, where tradition and innovation create a complex and frothy market.

Key Takeaways

In 2022, Brazil's total beer production volume reached 15.2 billion liters, a 1.8% increase from 2021 driven by post-pandemic recovery.
Brazilian breweries produced 4.7 billion liters of beer in the Southeast region alone in 2021, accounting for 32% of national output.
Ambev's production capacity in Brazil exceeded 18 billion liters annually as of 2023, utilizing 28 plants across the country.
Brazil's per capita beer consumption reached 67.8 liters in 2022, highest in Latin America.
Total beer sales volume in Brazil was 14.9 billion liters in 2022, with off-trade at 72%.
Urban consumers aged 25-34 drank 28% more beer per capita than average in 2023 survey.
Ambev commands 68.4% market share in beer sales volume Brazil 2022.
Heineken Brazil held 22% beer market share by volume in 2023.
Craft breweries captured 2.5% national market share, up from 1.8% in 2021.
Brazil exported 250 million liters of beer in 2022, valued at $350 million.
USA imported 45% of Brazil's beer exports, 112 million liters in 2023.
Beer exports grew 18% year-over-year to Paraguay, 35 million liters 2022.
Craft beer industry grew 28% annually since 2018 in Brazil 2023.
Beer sector generated R$120 billion in revenue for Brazil economy 2022.
Employment in beer industry reached 1.2 million direct and indirect jobs 2023.

Brazil's beer industry is recovering and diversifying, with craft and premium segments growing quickly.

Consumption Statistics

Brazil's per capita beer consumption reached 67.8 liters in 2022, highest in Latin America.
Total beer sales volume in Brazil was 14.9 billion liters in 2022, with off-trade at 72%.
Urban consumers aged 25-34 drank 28% more beer per capita than average in 2023 survey.
Northeastern Brazil consumption grew 15% in 2022 to 2.8 billion liters annually.
Premium beer consumption doubled to 1.2 billion liters from 2018-2022.
Off-premise beer sales hit R$85 billion in value terms in 2022.
Craft beer per capita consumption rose to 0.7 liters in major cities by 2023.
Women represented 42% of beer drinkers in Brazil 2022, up from 35% in 2018.
Summer months (Dec-Feb) account for 35% of annual beer consumption volume.
Low-calorie beer consumption increased 22% to 350 million liters in 2023.
On-trade channel consumption recovered to 4.2 billion liters post-COVID in 2022.
Millennials consumed 55 liters per capita annually in 2022 beer survey data.
Northern region beer intake averaged 72 liters per capita, highest nationally 2023.
Non-alcoholic beer sales volume grew 30% to 110 million liters in 2022.
Home delivery beer sales surged 45% during 2022, equating to 1.5 billion liters.
Gen Z (18-24) preferred flavored beers, consuming 28% of category volume 2023.
Southeast Brazil consumed 55% of national beer volume, 8.2 billion liters in 2022.
Canned beer consumption overtook bottles at 52% market share in volume 2023.
Carnival period beer consumption peaks at 450 million liters over 5 days annually.
Health-conscious consumers drove 18% rise in light beer intake to 900 million liters 2022.
Rural areas saw 12% consumption growth to 2.1 billion liters in 2023.
Online beer sales volume reached 800 million liters in 2022 e-commerce boom.
Over-50 demographic consumed 22 liters per capita, preferring traditional lagers 2023.
Beach season boosts coastal consumption by 40%, 1.8 billion liters Dec-Mar 2022.
Zero-alcohol variants saw 25 million liter consumption rise among drivers 2023.

Consumption Statistics Interpretation

While Brazil's national thirst runs deep—with Northeasterners, women, and millennials leading a surging charge into premium, low-calorie, and craft brews—the true spirit of the market is best captured by the fact that Carnival revelry alone drains nearly half a billion liters, proving that celebration, not just consumption, is the nation's favorite beer metric.

Exports and Imports

Brazil exported 250 million liters of beer in 2022, valued at $350 million.
USA imported 45% of Brazil's beer exports, 112 million liters in 2023.
Beer exports grew 18% year-over-year to Paraguay, 35 million liters 2022.
Premium Brazilian beers exported to Europe totaled 20 million liters in 2023.
Argentina received 28 million liters from Brazil beer exports 2022.
Craft beer exports surged 40% to 12 million liters in 2023 markets.
Japan imported 8 million liters of Brazilian beer, mainly Bohemia 2022.
Uruguay beer imports from Brazil hit 15 million liters annually 2023.
Brazil imported 50 million liters of beer in 2022, mostly premium imports.
Germany supplied 22% of Brazil's beer imports, 11 million liters 2023.
Bolivia exported beer volume to Brazil was 18 million liters in 2022.
Chilean beer imports to Brazil grew 12% to 9 million liters 2023.
USA beer imports to Brazil totaled 7 million liters premium segment 2022.
Angola received 5 million liters Brazilian beer exports 2023 African push.
Netherlands imported 4.2 million liters Brazilian craft beer 2022.
Beer import tariffs averaged 20% on premium imports to Brazil 2023.
China beer imports from Brazil reached 3.8 million liters 2022.
Belgium supplied 6 million liters beer imports to Brazil 2023.
Brazilian beer export value per liter averaged $1.40 in 2023.
Mexico imported 10 million liters Brazilian beer amid trade deals 2022.
Import volume of non-alcoholic beer to Brazil was 2.5 million liters 2023.
Craft beer export destinations expanded to 45 countries from Brazil 2023.
Beer export growth to MERCOSUR bloc was 22% totaling 85 million liters 2022.

Exports and Imports Interpretation

Brazil's beer diplomacy is thriving, exporting a river of suds globally while happily keeping its own shelves stocked with premium imports, proving the nation has both a formidable brewing prowess and a refined thirst.

Market Share and Companies

Ambev commands 68.4% market share in beer sales volume Brazil 2022.
Heineken Brazil held 22% beer market share by volume in 2023.
Craft breweries captured 2.5% national market share, up from 1.8% in 2021.
Petrópolis Brewery (Grupo Petrópolis) had 8.7% share with Itaipava brand 2022.
Premium segment market share grew to 18% of total beer sales in 2023.
Antarctica brand (Ambev) leads mainstream segment with 32% subcategory share 2022.
Bavaria (Heineken) dominates Northeast with 35% regional market share 2023.
Backer (Grupo Edson Queiroz) holds 3.2% national share focused on North 2022.
Supermarkets control 65% of off-trade beer market share by value 2023.
Brahma (Ambev) commands 28% of popular beer segment sales volume 2022.
Bohemian brands collective share reached 1.8% in craft segment 2023.
Small independents total 4% market share, fragmented across 1,500 breweries 2022.
Skol (Ambev) leads overall brand ranking with 31% volume share 2023.
Bars and restaurants hold 28% on-trade market share post-recovery 2022.
Devassa (AB InBev) premium share at 4.5% in Rio market 2023.
E-commerce platforms grabbed 5% off-trade share in beer sales 2023.
Lira (Grupo Petrópolis) holds 2.1% in Midwest region 2022.
Stella Artois (Heineken) premium import share 7% nationally 2023.
Regional brands like Original hold 12% in South Brazil 2022.
Non-alcoholic beer market share expanded to 0.8% total volume 2023.
Convenience stores 15% share in impulse beer purchases 2022.
Colorado (Ambev craft) 0.9% national craft share 2023.

Market Share and Companies Interpretation

The Brazilian beer market resembles a royal court where Ambev, with a colossal 68.4% share, holds the throne; Heineken is the ambitious baron with 22%; a burgeoning craft rebellion slowly gains ground at 2.5%; and everyone else, from regional lords to supermarket generals, fiercely jockeys for their own fiefdoms within this frothy kingdom.

Production Statistics

In 2022, Brazil's total beer production volume reached 15.2 billion liters, a 1.8% increase from 2021 driven by post-pandemic recovery.
Brazilian breweries produced 4.7 billion liters of beer in the Southeast region alone in 2021, accounting for 32% of national output.
Ambev's production capacity in Brazil exceeded 18 billion liters annually as of 2023, utilizing 28 plants across the country.
In 2020, beer production dipped to 13.9 billion liters due to COVID-19 lockdowns, a 7.2% decline year-over-year.
Craft beer production in Brazil grew by 25% in 2022, reaching 150 million liters from specialized microbreweries.
The state of Rio Grande do Sul produced 2.1 billion liters of beer in 2022, leading southern production with Pilsner styles dominant.
Brazil utilized 1.2 million tons of barley imports for beer production in 2023 to supplement domestic malting.
Premium beer production segment expanded by 12% in 2021, totaling 2.8 billion liters nationwide.
In 2019 pre-pandemic peak, national beer output hit 15.8 billion liters with efficiency gains from automation.
Low-alcohol beer production surged 35% in 2022 to 450 million liters amid health trends.
São Paulo state breweries output 3.2 billion liters in 2022, 21% of Brazil's total production.
Brazil's beer production per capita stood at 70.5 liters in 2022 from large-scale facilities.
Non-alcoholic beer production reached 120 million liters in 2023, up 28% from 2022.
Industrial beer production costs averaged R$3.50 per liter in 2022 due to rising malt prices.
Bavaria brand production hit 1.1 billion liters in 2022 from Heineken Brazil facilities.
Organic beer production in Brazil grew to 25 million liters in 2023 from niche producers.
Paraná state contributed 1.4 billion liters to national beer production in 2021.
Brazil's largest brewery in Itajaí produced 2.5 billion liters annually in 2023.
Draft beer production volume was 800 million liters in 2022, mainly for on-trade channels.
Malt house capacity in Brazil processed 1.8 million tons in 2022 for beer production.
In 2023, beer production in Minas Gerais reached 1.9 billion liters, boosted by local brands.
Zero-sugar beer variants production increased 40% to 90 million liters in 2022.
National brewery energy consumption for beer production was 450 GWh in 2021.
Petite beer (small bottle) production totaled 3.5 billion units equivalent in 2022.
Santa Catarina state beer output was 1.6 billion liters in 2023.
Brazil imported 1.5 million hectoliters of beer concentrate for production in 2022.
Long-neck bottle beer production dominated with 65% of total volume in 2021.
Water usage per liter of beer produced averaged 4.2 liters in efficient Brazilian plants 2023.
Flavored beer production reached 600 million liters in 2022, led by fruit infusions.
Bahia state emerging production hit 450 million liters in 2023 from new facilities.

Production Statistics Interpretation

Brazil's beer industry is a frothy giant, skillfully shaking off a pandemic slump with crafty innovation and a thirst for premium sips, while its industrial heart pumps out enough Pilsner to fill a ocean of long-necks, proving that whether it's a zero-sugar trend or a classic chope, the nation's pour is both massive and meticulously adaptive.

Trends and Economic Impact

Craft beer industry grew 28% annually since 2018 in Brazil 2023.
Beer sector generated R$120 billion in revenue for Brazil economy 2022.
Employment in beer industry reached 1.2 million direct and indirect jobs 2023.
Sustainability investments by brewers hit R$2.5 billion in water recycling 2022.
Premium and super-premium beers now 22% of market up from 10% in 2015.
Taxes on beer contributed R$45 billion to federal coffers in 2022.
Digital marketing spend by beer companies rose 35% to R$1.8 billion 2023.
Zero-alcohol and low-carb trends boosted segment by 32% growth 2022-2023.
Female-targeted beer launches increased 50% since 2020 marketing shift.
E-commerce beer sales projected to reach 15% market share by 2025.
Inflation adjusted beer prices rose 8% amid commodity costs 2022.
Number of craft breweries tripled to 1,800 since 2015 nationwide.
Health claims on labels drove 25% sales uplift in light beers 2023.
Recycling rate for beer cans hit 98.5% in Brazil, global leader 2022.
Tourism beer events generated R$5 billion economic impact 2023.
Plant-based adjuncts in beer recipes up 40% for sustainability 2023.
Social media beer engagement grew 55% among 18-34 demo 2022.
GDP contribution from beer value chain was 1.8% in 2022.
Subscription beer clubs membership doubled to 500,000 in 2023.
Climate-resilient barley trials reduced production risks by 15% 2023.

Trends and Economic Impact Interpretation

In Brazil, where beer now flows more sophisticated, sustainable, and digitally savvy than ever, it’s clear the frothy national pastime has matured into a formidable economic engine, employing legions, fattening tax coffers, and even recycling nearly every can with a zeal that would make a scrupulous environmentalist cry into their pint.

Sources & References

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