Forget crowded stores and predawn chaos; Black Friday's seismic shift to digital dominance was cemented as U.S. online sales alone shattered records with a staggering $9.8 billion in 2023.
Key Takeaways
- In 2023, U.S. Black Friday online sales totaled $9.8 billion, marking a 7.5% increase from $9.12 billion in 2022.
- Black Friday 2022 generated $9.12 billion in U.S. online sales, the highest single-day e-commerce record at that time.
- Total U.S. retail sales for Black Friday weekend 2023 reached $9.8 billion online alone, excluding physical stores.
- 68% of U.S. adults planned to shop on Black Friday 2023, up from 62% in 2022.
- Average Black Friday spend per shopper in 2023 was $311.36, a 6% increase from 2022.
- 52% of shoppers used buy-now-pay-later services on Black Friday 2023.
- Black Friday online traffic hit 1.5 billion visits in U.S. 2023.
- Mobile devices drove 80% of Black Friday online orders in 2023.
- Amazon Prime Day influenced 25% of Black Friday online shoppers in 2023.
- 110 million Americans shopped in stores on Black Friday 2023.
- Foot traffic at malls increased 12% on Black Friday 2023 vs 2022.
- Average in-store spend per shopper was $252 on Black Friday 2023.
- Black Friday originated in Philadelphia in 1961 as a term for post-Thanksgiving crowds.
- U.S. Black Friday sales grew 300% from 2010 to 2023 cumulatively.
- In 2020, Black Friday online sales jumped 22% due to COVID-19.
Black Friday 2023 set a new online sales record as shopping continued shifting digital.
Consumer Spending Behavior
168% of U.S. adults planned to shop on Black Friday 2023, up from 62% in 2022.
Verified2Average Black Friday spend per shopper in 2023 was $311.36, a 6% increase from 2022.
Verified352% of shoppers used buy-now-pay-later services on Black Friday 2023.
Verified445% of consumers started holiday shopping before Black Friday in 2023.
Directional5Impulse purchases accounted for 41% of Black Friday 2023 transactions.
Single source637% of shoppers bought gifts for themselves on Black Friday 2023.
Verified7Average time spent shopping Black Friday weekend 2023 was 4.2 hours per person.
Verified862% of Black Friday shoppers used credit cards in 2023, highest payment method.
Verified928% of consumers shopped Black Friday for non-holiday items in 2023.
Directional10Female shoppers outnumbered males 55% to 45% on Black Friday 2023.
Single source11Millennials represented 42% of Black Friday shoppers in 2023.
Verified1271% of Gen Z planned Black Friday purchases in 2023.
Verified13Parents with children under 18 spent 25% more on Black Friday 2023.
Verified1455% of shoppers waited for Black Friday deals specifically in 2023.
Directional15Deal comparison apps used by 48% of Black Friday shoppers 2023.
Single source1633% of consumers returned Black Friday purchases within a week in 2023.
Verified17Budget-conscious shoppers increased by 15% for Black Friday 2023.
Verified1840% of Black Friday shoppers bought electronics as top category in 2023.
Verified19Clothing was second most purchased at 35% on Black Friday 2023.
Directional20Home improvement items bought by 22% of shoppers Black Friday 2023.
Single source2119% purchased toys primarily on Black Friday 2023.
VerifiedConsumer Spending Behavior Interpretation
Despite a year of inflation and financial anxiety, Americans answered the call to commerce in 2023 by dutifully spending more money they increasingly didn't have, on things they often didn't plan to buy, for people who were frequently themselves.
Historical and Comparative Stats
1Black Friday originated in Philadelphia in 1961 as a term for post-Thanksgiving crowds.
Verified2U.S. Black Friday sales grew 300% from 2010 to 2023 cumulatively.
Verified3In 2020, Black Friday online sales jumped 22% due to COVID-19.
Verified42019 Black Friday total spending was $7.5 billion online vs $9.8B in 2023.
Directional5Black Friday foot traffic declined 50% from 2015 to 2023.
Single source6Cyber Monday 2023 sales $12.4B surpassed Black Friday's $9.8B online.
Verified7Pre-Black Friday sales events started in 2014, now account for 30% of total.
Verified8Inflation adjusted, 2023 Black Friday spend up only 2% from 2022.
Verified9International Black Friday adoption grew in UK sales 400% since 2010.
Directional101980s doorbusters began, leading to 20% annual sales growth then.
Single source11Mobile Black Friday sales from 1% in 2012 to 55% in 2023.
Verified12Returns on Black Friday averaged 15% historically, same in 2023.
Verified13Walmart Black Friday sales from $1B in 2000 to $12B in 2023.
Verified14Electronics discount depth averaged 35% in 2023 vs 28% in 2010.
Directional15Shopper numbers peaked at 242 million in 2017, down to 166M in 2023.
Single source16E-commerce Black Friday share from 10% in 2015 to 40% in 2023.
Verified17Canada Black Friday sales grew 500% since 2013 introduction.
Verified182021 supply chain issues reduced Black Friday stock by 20%.
Verified19Average deal price inflation from 25% in 2005 to 18% in 2023.
Directional20Black Friday injuries reported 100+ annually since 2006 tracking.
Single sourceHistorical and Comparative Stats Interpretation
What began as a local term for chaotic foot traffic has, through pandemics and inflation, evolved into a global, month-long, mostly-online shopping marathon where the real doorbuster is the "checkout" button.
In-Store Shopping Data
1110 million Americans shopped in stores on Black Friday 2023.
Verified2Foot traffic at malls increased 12% on Black Friday 2023 vs 2022.
Verified3Average in-store spend per shopper was $252 on Black Friday 2023.
Verified4Electronics stores saw 25 million visitors on Black Friday 2023.
Directional5Department stores had peak crowds at 10 AM on Black Friday 2023.
Single source640% of in-store shoppers used loyalty programs on Black Friday 2023.
Verified7Cash payments made up 22% of in-store Black Friday transactions 2023.
Verified8Door buster deals drew 35% more early morning shoppers in 2023.
Verified9Sporting goods stores traffic up 18% Black Friday 2023.
Directional10Grocery store Black Friday visits rose 8% for promo items 2023.
Single source11Toy stores peak sales hour was 2 PM on Black Friday 2023.
Verified12Apparel in-store try-ons led to 28% higher sales Black Friday 2023.
Verified13Big box retailers like Walmart had 50 million in-store shoppers 2023.
Verified14Outlet malls saw 15% traffic growth Black Friday 2023.
Directional1555% of in-store Black Friday shoppers bought multiples of deals 2023.
Single source16Parking lot chaos affected 20% of shoppers delaying store entry 2023.
Verified17Pop-up shops generated $200 million in-store Black Friday 2023.
Verified18In-store demos boosted impulse buys by 22% Black Friday 2023.
Verified19Senior shoppers (65+) made up 12% of in-store Black Friday crowd 2023.
Directional20Family groups accounted for 38% of in-store visits Black Friday 2023.
Single sourceIn-Store Shopping Data Interpretation
Clearly, despite the digital age’s siren call, a staggering 110 million Americans proved the in-store hunt is alive and well, as evidenced by mall foot traffic rising 12%, families accounting for 38% of visits, parking lot chaos delaying 20% of them, and cash still making up 22% of transactions—all culminating in an average spend of $252 per shopper who, empowered by try-ons and demos, clearly still believes the best deals require a good old-fashioned stampede.
Online Shopping Trends
1Black Friday online traffic hit 1.5 billion visits in U.S. 2023.
Verified2Mobile devices drove 80% of Black Friday online orders in 2023.
Verified3Amazon Prime Day influenced 25% of Black Friday online shoppers in 2023.
Verified4Social commerce sales on Black Friday 2023 reached $1.2 billion.
Directional5Livestream shopping generated $500 million during Black Friday 2023.
Single source6Click-and-collect orders surged 20% on Black Friday online platforms 2023.
Verified7Voice shopping via Alexa etc. accounted for 5% of online Black Friday sales 2023.
Verified8AR try-on features boosted fashion sales 15% online Black Friday 2023.
Verified9Email marketing drove 22% of Black Friday online traffic in 2023.
Directional10Paid search ads contributed 18% to Black Friday e-commerce conversions 2023.
Single source11Organic search was top traffic source at 28% for Black Friday sites 2023.
Verified12Influencer marketing influenced 31% of online purchases Black Friday 2023.
Verified13NFT and crypto payments used in 2% of online Black Friday transactions 2023.
Verified14Subscription sign-ups increased 40% during Black Friday online sales 2023.
Directional15Personalization led to 12% higher conversion rates online Black Friday 2023.
Single source16Chatbots handled 15% of customer queries on Black Friday e-sites 2023.
Verified17Average online cart abandonment rate was 69% on Black Friday 2023.
Verified18Flash sales converted 3x higher than regular promos online Black Friday 2023.
Verified19International online shoppers from Canada up 10% for U.S. Black Friday 2023.
Directional20Same-day delivery requests rose 30% via online Black Friday orders 2023.
Single sourceOnline Shopping Trends Interpretation
This was the year Black Friday officially moved from our doorsteps to our pockets, where mobile screens, influencers, and Alexa became our shopping concierges, yet they still couldn't stop 69% of us from getting cold, digitally cold, feet at the checkout.
Sales and Revenue Statistics
1In 2023, U.S. Black Friday online sales totaled $9.8 billion, marking a 7.5% increase from $9.12 billion in 2022.
Verified2Black Friday 2022 generated $9.12 billion in U.S. online sales, the highest single-day e-commerce record at that time.
Verified3Total U.S. retail sales for Black Friday weekend 2023 reached $9.8 billion online alone, excluding physical stores.
Verified4Walmart reported $12.5 billion in Black Friday sales across online and in-store in 2023.
Directional5Amazon's Black Friday 2023 sales surged by 11% year-over-year, contributing over $15 billion globally.
Single source6U.S. Black Friday electronics sales hit $7.2 billion in 2023, representing 25% of total online sales.
Verified7Apparel category saw $2.8 billion in Black Friday online sales in 2023, up 9% from prior year.
Verified8Toys and video games generated $1.1 billion on Black Friday 2023 online.
Verified9Home goods and furniture sales reached $1.5 billion during Black Friday 2023 e-commerce.
Directional10In 2022, Black Friday total consumer spending including in-store was estimated at $36.2 billion over the weekend.
Single source11Target's Black Friday 2023 sales exceeded $10 billion across channels.
Verified12Best Buy Black Friday electronics revenue topped $4.5 billion in 2023.
Verified13U.S. Black Friday mobile commerce sales accounted for 55% of online total in 2023, worth $5.39 billion.
Verified14Global Black Friday sales in 2023 estimated at $25 billion for major retailers.
Directional15Macy's reported 12% sales growth on Black Friday 2023 to $2.3 billion.
Single source16Kohl's Black Friday weekend sales hit $1.8 billion in 2023.
Verified17Sporting goods sales on Black Friday 2023 reached $900 million online.
Verified18Beauty and personal care products sold $650 million online on Black Friday 2023.
Verified19Books and media category generated $450 million in Black Friday 2023 e-sales.
Directional20Grocery and food sales spiked 15% to $1.2 billion on Black Friday 2023 online.
Single source21Office supplies sales reached $300 million during Black Friday 2023.
Verified22Jewelry category saw $550 million in Black Friday online sales 2023.
Verified23Automotive parts sales hit $400 million on Black Friday 2023 e-commerce.
Verified24Pet supplies generated $250 million in Black Friday 2023 online sales.
Directional25Health and fitness equipment sold $800 million on Black Friday 2023.
Single source26Video game consoles alone accounted for $1.2 billion in Black Friday 2023 sales.
Verified27Smartphones sales revenue was $2.1 billion on Black Friday 2023 online.
Verified28Laptops and computers generated $1.8 billion during Black Friday 2023.
Verified29TVs and home entertainment systems sold $1.9 billion on Black Friday 2023.
Directional30Small kitchen appliances revenue reached $750 million on Black Friday 2023.
Single sourceSales and Revenue Statistics Interpretation
The numbers don't lie: as wallets collectively sigh, America's annual ritual of digital cart-filling has officially become a multi-billion dollar sport where electronics are the star quarterback, our couches the victorious bleachers.
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