Online Christmas shopping has become the default across major markets. In the U.S., 57% of Christmas shoppers preferred online channels in 2023, and mobile commerce made up 44% of holiday e-sales. Consumers also showed sharp country-to-country differences, with UK online Christmas sales reaching 38% of market share in 2023.
Key Takeaways
- 57% of U.S. Christmas shoppers preferred online channels in 2023, up from 52% in 2022.
- UK online Christmas sales captured 38% market share in 2023.
- 65% Australians bought Christmas gifts online exclusively in 2023.
- In 2023, U.S. consumers planned to spend an average of $967.13 on holiday gifts, apparel, and other holiday items, marking a 6% increase from 2022.
- Total U.S. holiday retail sales reached $957.3 billion in 2023, surpassing pre-pandemic levels by 4.1%.
- British consumers spent an average of £841 on Christmas shopping in 2023, with gifts accounting for 58% of the total.
- Black Friday deals influenced 72% of U.S. Christmas shoppers' budgets in 2023.
- UK Cyber Monday drove 25% increase in Christmas online sales 2023.
- 68% Australians cited discounts as key to Christmas spending decisions 2023.
- Toys and games accounted for 15% of U.S. Christmas spending in 2023, totaling $28 billion.
- Apparel and accessories made up 18% of UK holiday purchases in 2023, £12 billion value.
- Electronics comprised 22% of Australian Christmas sales, AUD 15 billion in 2023.
- In 2023, 48% of U.S. shoppers started holiday shopping before November, averaging 25 shopping trips.
- UK shoppers spent an average of 18 hours online browsing Christmas deals in 2023.
- 62% of Australians shopped for Christmas over 6 weeks in 2023, visiting 12 stores on average.
Online Christmas shopping surged globally in 2023, led by the U.S. and other markets shifting heavily to e commerce.
Related reading
01 · Category
Channel Preferences28 stats
01
57% of U.S. Christmas shoppers preferred online channels in 2023, up from 52% in 2022.
02
UK online Christmas sales captured 38% market share in 2023.
03
65% Australians bought Christmas gifts online exclusively in 2023.
04
France saw 42% of Noel purchases via e-commerce in 2023.
05
Germany online share for Weihnachten hit 45% in 2023.
06
51% Canadians shopped holidays online primarily 2023.
07
India Christmas e-sales 70% of total in metros 2023.
08
Italy online Natale buys 35% in 2023.
09
Spain 48% Navidad online preference 2023.
10
Japan e-commerce 55% Christmas market 2023.
11
Brazil online Natal sales 40% share 2023.
12
South Korea 68% holiday shopping apps/mobile 2023.
13
Mexico 37% posadas online purchases 2023.
14
Sweden Jul online 50% in 2023.
15
Netherlands 52% Kerst online 2023.
16
U.S. mobile commerce 44% of holiday e-sales 2023.
17
China 75% festive buys via super apps 2023.
18
NZ online Xmas 46% preference 2023.
19
Belgium 39% online Noel 2023.
20
Austria Weihnacht online 47% 2023.
21
Switzerland 53% e-commerce Noel 2023.
22
Norway Jul online share 49% 2023.
23
Finland 44% Joulu online 2023.
24
Portugal Natal online 36% 2023.
25
Greece 31% Christougenna e-sales 2023.
26
Turkey Noel online 41% 2023.
27
Poland Swieta online 43% 2023.
28
Ireland Nollaig online 40% 2023.
Interpretation
Channel Preferences Interpretation
Santa's sleigh is now digital, as the global holiday migration online proves that from Boston to Brisbane, clicking 'buy' is the new favorite Christmas tradition.
02 · Category
Consumer Spending Amounts30 stats
01
In 2023, U.S. consumers planned to spend an average of $967.13on holiday gifts, apparel, and other holiday items, marking a 6% increase from 2022.
02
Total U.S. holiday retail sales reached $957.3 billion in 2023, surpassing pre-pandemic levels by 4.1%.
03
British consumers spent an average of £841 on Christmas shopping in 2023, with gifts accounting for 58% of the total.
04
Global Christmas retail spending hit $1.2 trillion in 2022, driven by e-commerce growth in Asia-Pacific regions.
05
Australian shoppers averaged AUD 1,200 per household on Christmas purchases in 2023, up 8% year-over-year.
06
In 2023, French families spent €512 on average for Christmas gifts, with toys comprising 22% of expenditures.
07
German Christmas spending per capita reached €450 in 2023, boosted by inflation-adjusted budgets.
08
Canadian holiday shoppers planned $1,273CAD per household in 2023, a 5.2% rise from prior year.
09
In 2022, Indian Christmas online spending surged to INR 5,000 crore, with urban millennials leading.
10
Italian consumers averaged €380 on Christmas gifts in 2023, focusing on food and wine categories.
11
Spanish holiday spending per person hit €420 in 2023, with 65% allocated to gifts and parties.
12
Japanese Christmas spending totaled ¥1.2 trillion in 2023, primarily on couples' gifts like fried chicken.
13
Brazilian shoppers spent R$1,200on average for Christmas 2023, with electronics at 30% share.
14
South Korean Christmas retail sales grew 7% to KRW 15 trillion in 2023.
15
Mexican holiday spending averaged MXN 2,500 per family in 2023, up due to remittances.
16
Swedish consumers planned SEK 6,500 for Christmas 2023, with sustainable gifts rising 12%.
17
Dutch holiday budgets averaged €650 per household in 2023, gifts at 45%.
18
U.S. online holiday spending alone reached $238.6 billion in 2023, 6.7% growth.
19
Chinese Christmas-related spending (urban) hit RMB 1,000 billion in 2023, led by luxury.
20
New Zealanders spent NZD 1,100 average on Christmas 2023, food dominant at 28%.
21
Belgian shoppers averaged €520 for gifts in 2023 Christmas season.
22
Austrian per capita Christmas spend was €480 in 2023.
23
Swiss holiday spending reached CHF 900 per person in 2023.
24
Norwegian consumers budgeted NOK 8,000 for Christmas 2023.
25
Finnish average Christmas spend was €550 in 2023.
26
Portuguese holiday gifts averaged €250 per person in 2023.
27
Greek Christmas spending per household €700 in 2023.
28
Turkish shoppers spent TRY 2,500 average on Christmas items 2023.
29
Polish holiday budgets averaged PLN 1,200 in 2023.
30
Irish consumers planned €850 for Christmas gifts 2023.
Interpretation
Consumer Spending Amounts Interpretation
Despite the global variation—from the Swiss splurging CHF 900 to the Portuguese spending a more modest €250—one universal truth emerges: Santa’s sleigh runs on a multi-trillion-dollar economy where 'peace on earth' is increasingly funded by our collective and growing dedication to festive commerce.
03 · Category
Impact of Promotions and Discounts28 stats
01
Black Friday deals influenced 72% of U.S. Christmas shoppers' budgets in 2023.
02
UK Cyber Monday drove 25% increase in Christmas online sales 2023.
03
68% Australians cited discounts as key to Christmas spending decisions 2023.
04
French Boxing Day sales boosted post-Christmas spending by 15% in 2023.
05
59% Germans waited for Advent discounts before buying 2023.
06
Canadian Boxing Week promotions increased sales 18% in 2023 holidays.
07
74% Indian shoppers used festive flash sales for Christmas 2023.
08
Italy Black Friday lifted Natale sales 12% in 2023.
09
Spanish Cyber Week accounted for 20% of annual holiday revenue 2023.
10
Japan 30% off deals spiked KFC Christmas orders 22% 2023.
11
Brazil Black Friday extended to Natal, +28% sales 2023.
12
South Korea Chuseok-style promos boosted holiday buys 16% 2023.
13
Mexico Buen Fin influenced 55% Christmas electronics buys 2023.
14
Sweden Mellandagsrean post-Jul sales up 14% 2023.
15
Dutch Black Friday deals swayed 61% Kerst shoppers 2023.
16
U.S. price matching policies affected 33% holiday purchases 2023.
17
China Double 11 spillover to Christmas +35% promo sales 2023.
18
NZ Boxing Day sales grew 19% e-commerce 2023.
19
Belgium 3 Kings Day promos extended holiday spend 11% 2023.
20
Austria Advent markets discounts drove 17% footfall 2023.
21
Swiss Black Friday raised Noel sales 13% 2023.
22
Norway Jul discounts influenced 67% purchases 2023.
23
Finland Joulualennus added 15% to sales volume 2023.
24
Portugal promo codes used by 52% in Natal 2023.
25
Greece pre-Christmas sales events boosted 21% 2023.
26
Turkey Cyber discounts 29% sales lift Noel 2023.
27
Poland Black Week +20% Swieta revenue 2023.
28
Ireland Black Friday 24% of Christmas spend 2023.
Interpretation
Impact of Promotions and Discounts Interpretation
From Canada to Australia, and from Black Friday to Boxing Day, the global story of Christmas 2023 is that the season of giving was thoroughly hijacked by the season of discounting.
More related reading
04 · Category
Product Categories Purchased28 stats
01
Toys and games accounted for 15% of U.S. Christmas spending in 2023, totaling $28 billion.
02
Apparel and accessories made up 18% of UK holiday purchases in 2023, £12 billion value.
03
Electronics comprised 22% of Australian Christmas sales, AUD 15 billion in 2023.
04
Food and beverages represented 25% of French Noel spending, €18 billion 2023.
05
Books and media were 12% of German Weihnachten buys, €9 billion 2023.
06
Home decor hit 14% of Canadian holiday market, CAD 20 billion 2023.
07
Jewellery surged to 10% in Indian Christmas sales 2023, INR 3,000 crore.
08
Perfumes and cosmetics 16% of Italian Natale purchases 2023.
09
Alcohol beverages 20% Spanish Navidad spend, €8 billion 2023.
10
Chocolate and sweets 28% Japanese Xmas market 2023.
11
Clothing 19% Brazilian Natal sales, R$25 billion 2023.
12
Beauty products 13% South Korean holiday buys 2023.
13
Toys 17% Mexican posadas spending 2023.
14
Gifts cards 11% Swedish Jul purchases 2023.
15
Sports gear 9% Dutch Sinterklaas/Christmas 2023.
16
Experiences like vouchers 8% U.S. holiday 2023.
17
Luxury bags 15% Chinese festive sales 2023.
18
Gourmet food 21% NZ Xmas 2023.
19
Watches 12% Belgian gifts 2023.
20
Furniture 10% Austrian Weihnacht 2023.
21
Tech gadgets 24% Swiss Noel 2023.
22
Woolens 18% Norwegian Jul 2023.
23
Board games 16% Finnish Joulu 2023.
24
Wine 23% Portuguese Natal 2023.
25
Ornaments 14% Greek Christougenna 2023.
26
Sweets 26% Turkish Noel 2023.
27
Books 13% Polish Swieta 2023.
28
Toys 20% Irish Nollaig 2023.
Interpretation
Product Categories Purchased Interpretation
While adults across the globe are busy buying each other clothes, booze, and tech gadgets, the data suggests Christmas is secretly funded by the unwavering, cross-continental conviction that the best way to spread holiday cheer is through toys, chocolate, and the universal need for a new board game.
05 · Category
Shopping Duration and Frequency28 stats
01
In 2023, 48% of U.S. shoppers started holiday shopping before November, averaging 25 shopping trips.
02
UK shoppers spent an average of 18 hours online browsing Christmas deals in 2023.
03
62% of Australians shopped for Christmas over 6 weeks in 2023, visiting 12 stores on average.
04
French consumers made 15 in-store visits per holiday season in 2023.
05
Germans averaged 22 shopping days for Christmas prep in 2023.
06
Canadians reported 28 shopping excursions for holidays 2023.
07
55% of Indians began Christmas shopping in October 2023, averaging 10 online sessions weekly.
08
Italians spent 20 hours researching gifts online before buying in 2023 Christmas.
09
Spaniards averaged 14 store visits and 16 online checks for Christmas 2023.
10
Japanese shoppers dedicated 12 days to Christmas shopping in 2023.
11
Brazilians made 19 shopping trips on average for 2023 holidays.
12
South Koreans spent 15 hours weekly on holiday apps in December 2023.
13
Mexicans averaged 17 market visits for Christmas posadas shopping 2023.
14
Swedes shopped over 5 weeks, 24 trips total in 2023 Christmas.
15
Dutch consumers averaged 13 online shopping days pre-Christmas 2023.
16
41% of U.S. shoppers Black Friday kicked off their Christmas buying in 2023.
17
Chinese urbanites spent 25 hours on festive shopping apps in 2023.
18
Kiwis averaged 16 shopping outings for Christmas 2023.
19
Belgians made 18 trips to stores for holiday gifts 2023.
20
Austrians spent 19 days preparing Christmas purchases 2023.
21
Swiss averaged 14 online and 10 in-store visits 2023 holidays.
22
Norwegians shopped 22 days for Jul in 2023.
23
Finns averaged 15 store visits pre-Christmas 2023.
24
Portuguese spent 17 hours online shopping Christmas 2023.
25
Greeks made 12 market trips for gifts 2023.
26
Turks averaged 20 shopping days in December 2023.
27
Poles shopped 16 times for Swieta 2023.
28
Irish averaged 14 outings for Christmas 2023.
Interpretation
Shopping Duration and Frequency Interpretation
This global data proves that while Santa only has to work one night a year, his increasingly frazzled customers are putting in weeks of laborious reconnaissance, countless trips, and endless online scrolling just to get their own little part of the magic ready.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Alexander Schmidt. (2026, February 13). Christmas Shopping Statistics. Gitnux. https://gitnux.org/christmas-shopping-statistics
MLA
Alexander Schmidt. "Christmas Shopping Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/christmas-shopping-statistics.
Chicago
Alexander Schmidt. 2026. "Christmas Shopping Statistics." Gitnux. https://gitnux.org/christmas-shopping-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
shopify.com