Summary
- • 70% of shoppers plan to participate in Black Friday sales
- • Electronics are the most popular Black Friday category, with 61% of shoppers planning to buy
- • TVs are the most sought-after electronic item on Black Friday, with 27% of shoppers looking for deals
- • Clothing is the second most popular Black Friday category, with 52% of shoppers planning to buy
- • Amazon is the most popular retailer for Black Friday shopping, with 70% of consumers planning to shop there
- • Walmart is the second most popular Black Friday retailer, with 60% of shoppers planning to visit
- • 66% of Black Friday shoppers plan to shop online
- • Mobile devices account for 39% of Black Friday online sales
- • The average Black Friday shopper plans to spend $430
- • 45% of Black Friday shoppers start their shopping before 9 AM
- • Smart home devices see an average discount of 27% on Black Friday
- • Toys are discounted by an average of 32% on Black Friday
- • Video game consoles are among the top 5 most searched Black Friday items
- • Laptops see an average discount of 18% on Black Friday
- • 50% of Black Friday shoppers plan to buy gifts for others
When it comes to Black Friday deals, statistics dont lie – and neither do savvy shoppers! With a whopping 70% of them planning to snag bargains this year, its clear that the hunt for discounts is on. From top-of-the-line TVs to stylish clothing, and everything in between, the battlefield extends from the crowded stores to the virtual checkout lines. Brace yourselves, folks, because this years shopping spree is going to be electrifying – both online and IRL!
Apparel
- Clothing is the second most popular Black Friday category, with 52% of shoppers planning to buy
- 42% of Black Friday shoppers plan to buy clothing and accessories
- 25% of Black Friday shoppers plan to buy jewelry
- 35% of Black Friday shoppers plan to buy shoes
- Luggage and travel accessories see an average discount of 21% on Black Friday
- Watches see an average discount of 18% on Black Friday
- 40% of Black Friday shoppers plan to buy winter clothing and accessories
- Sunglasses see an average discount of 20% on Black Friday
Interpretation
Ah, Black Friday: where the hunt for deals turns even the most frugal into fierce fashionistas. As statistics show, clothing and accessories reign supreme with shoppers, claiming the lion's share of attention and wallets alike. From winter essentials to statement pieces, it seems everyone is vying for a spot in the sartorial spotlight come Black Friday. And let's not forget the bling – with jewelry and watches getting their time to shine, it's clear that Black Friday isn't just about scoring discounts; it's about curating a style that sparkles. So, whether you're in it for the shoes, the shades, or the suitcases, one thing's for sure: on Black Friday, fashion prevails, and the deals are always en vogue.
Beauty and Personal Care
- Beauty products see an average discount of 23% on Black Friday
- Skincare products see an average discount of 24% on Black Friday
Interpretation
In the battlefield of Black Friday discounts, beauty and skincare products stand tall with their impressive armour of 23% and 24% average discounts, respectively. These alluring percentages beckon consumers to abandon their daily routines and dive headfirst into the frenzy of indulgence that is Black Friday. As we chase after the elusive dream of eternal youth and radiant skin, these discounted treasures serve as potent potions in our quest for beauty. So, let us sharpen our elbows and brave the crowds, for the promise of a glowing complexion and a wallet a little less burdened awaits us on this sacred shopping day.
Consumer Behavior
- 70% of shoppers plan to participate in Black Friday sales
- The average Black Friday shopper plans to spend $430
- 45% of Black Friday shoppers start their shopping before 9 AM
- 50% of Black Friday shoppers plan to buy gifts for others
- 55% of Black Friday shoppers plan to shop both online and in-store
- 45% of Black Friday shoppers plan to buy gift cards
- 50% of Black Friday shoppers plan to buy items for themselves
- 60% of Black Friday shoppers research deals before making a purchase
- 70% of Black Friday shoppers compare prices across multiple retailers
- 80% of Black Friday shoppers look for free shipping offers
Interpretation
As Black Friday approaches, it seems shoppers are gearing up with strategic precision and a healthy dose of consumerism. With 70% ready to dive into the sales fray, armed with an average budget of $430, it's a battlefield out there. From the early birds catching the worm at 9 AM to the shoppers playing Santa for their loved ones, the game is afoot both online and in-store. With gift cards, self-indulgent treats, and a thorough research regimen in their arsenal, these shoppers are no amateurs. Price-comparing like seasoned pros and hunting down free shipping like treasure, this Black Friday brigade is not to be underestimated.
Electronics
- Electronics are the most popular Black Friday category, with 61% of shoppers planning to buy
- TVs are the most sought-after electronic item on Black Friday, with 27% of shoppers looking for deals
- Smart home devices see an average discount of 27% on Black Friday
- Video game consoles are among the top 5 most searched Black Friday items
- Laptops see an average discount of 18% on Black Friday
- Headphones and earbuds are among the top 10 most popular Black Friday items
- Fitness trackers and smartwatches are among the top 15 most searched Black Friday items
- Gaming PCs and accessories are among the top 20 most popular Black Friday items
- Smartphones see an average discount of 14% on Black Friday
- 40% of Black Friday shoppers plan to buy tech gadgets
- Cameras and photography equipment see an average discount of 22% on Black Friday
- Smart speakers and voice assistants are among the top 35 most popular Black Friday items
- Streaming devices and media players are among the top 50 most searched Black Friday items
- Smart home security systems are among the top 65 most popular Black Friday items
Interpretation
Ah, the annual frenzy of consumerism known as Black Friday, where shoppers wield their credit cards like battle axes in pursuit of the latest and greatest tech deals. From TVs to smart home devices to gaming consoles, it seems we're all on a quest for that elusive discount, with the average shopper eyeing a 27% markdown on their coveted gadgets. In this battlefield of bargains, even fitness trackers and smart speakers make the cut for the top searched items as we navigate the maze of discounts like seasoned treasure hunters. So, gear up and brace yourself for the wild ride that is Black Friday, where the only thing sharper than the deals are the elbows of your fellow bargain hunters.
Home and Kitchen
- Appliances are discounted by an average of 20% on Black Friday
- 35% of Black Friday shoppers plan to buy home decor items
- Kitchen appliances see an average discount of 24% on Black Friday
- 30% of Black Friday shoppers plan to buy furniture
- Vacuum cleaners and floor care products are among the top 30 most searched Black Friday items
- Bedding and bath products see an average discount of 26% on Black Friday
- Power tools and home improvement items are among the top 40 most searched Black Friday items
- Pet supplies see an average discount of 19% on Black Friday
- 30% of Black Friday shoppers plan to buy small kitchen appliances
- Office furniture and supplies see an average discount of 25% on Black Friday
- 10% of Black Friday shoppers plan to buy art and collectibles
- Mattresses see an average discount of 30% on Black Friday
- 25% of Black Friday shoppers plan to buy outdoor furniture and decor
- Baby gear and products are among the top 60 most searched Black Friday items
- Cookware sets see an average discount of 27% on Black Friday
- Air fryers are among the top 75 most popular Black Friday items
Interpretation
This year's Black Friday deals are serving up discounts hotter than freshly brewed coffee! From kitchen appliances to power tools, shoppers are gearing up to feast on savings averaging around 20-30% off. It seems like everyone is eager to deck their halls with home decor and spruce up their living spaces with furniture, bedding, and even pet supplies—all at prices that won't break the bank. So, whether you're in the market for a new mattress to catch those Z's or eyeing that sleek air fryer to whip up healthier meals post-holiday indulgence, Black Friday is shaping up to be the ultimate shopper's paradise for savvy consumers looking to snag a deal that's as good as gold.
In-Store Shopping
- Walmart is the second most popular Black Friday retailer, with 60% of shoppers planning to visit
Interpretation
In the chaotic retail battleground that is Black Friday, Walmart emerges as the cunning second-in-command, with a formidable 60% of shoppers ready to storm its doors in search of deals. Much like a seasoned general, Walmart strategically positions itself in the thick of the action, ready to seize shoppers' attention and conquer their wallets. As other retailers scramble to hold their ground, Walmart stands strong, a formidable force in the annual shopping frenzy. So, as the saying goes, in the battle for Black Friday supremacy, keep your friends close, but keep Walmart closer.
Online Shopping
- Amazon is the most popular retailer for Black Friday shopping, with 70% of consumers planning to shop there
- 66% of Black Friday shoppers plan to shop online
- Mobile devices account for 39% of Black Friday online sales
Interpretation
In a world where people are more likely to battle for a discounted TV than the last slice of pizza, Amazon emerges as the undisputed titan of Black Friday shopping, wielding its irresistibly convenient Prime power over 70% of consumers. As we witness the rise of the keyboard warriors, with 66% of Black Friday troops opting for the online battlefield, it seems the traditional midnight store stampedes have given way to a more digital, yet equally competitive, arena. With nearly 40% of online sales being orchestrated from the palms of our hands, it's clear that this Black Friday, it's not just about scoring a deal, but how swiftly and skillfully you can navigate the virtual shopping maze on your smartphone. So buckle up, shoppers, for in this game of clicks and swipes, only the savviest will emerge victorious.
Sports and Outdoors
- Outdoor gear and equipment see an average discount of 28% on Black Friday
- Fitness equipment is among the top 45 most popular Black Friday items
- Car accessories and auto parts are among the top 55 most popular Black Friday items
- 20% of Black Friday shoppers plan to buy camping and hiking gear
- 15% of Black Friday shoppers plan to buy exercise equipment
Interpretation
As the holiday shopping frenzy approaches, it seems that adventure seekers and fitness enthusiasts are taking center stage in the Black Friday madness. With outdoor gear and equipment boasting an average discount of 28%, it's no wonder that 20% of shoppers are eyeing up camping and hiking gear, ready to embark on their next outdoor escapade. Meanwhile, fitness buffs are flexing their wallets, with exercise equipment ranking among the top 45 most sought-after items. And let's not forget the car aficionados, as car accessories and auto parts also rev their engines in the top 55 must-haves. This year, it's all about sweating it out, exploring the great outdoors, and pimping up the ride – who said Black Friday shopping couldn't be an adventure in itself?
Toys and Games
- Toys are discounted by an average of 32% on Black Friday
- Board games and puzzles are among the top 25 most popular Black Friday items
- 20% of Black Friday shoppers plan to buy books and media
- 15% of Black Friday shoppers plan to buy musical instruments
- Drones and remote-controlled toys are among the top 70 most searched Black Friday items
Interpretation
It seems like on Black Friday, shoppers are ready to play both strategically and creatively as they flock to snag discounted toys at an average of 32% off. Board games and puzzles are clearly making a comeback as they make their way into the top 25 most sought-after items list. While some are diving into the world of literature and media with 20% looking to stock up on books and media, others are tuning into their musical aspirations with 15% eyeing musical instruments. And for those looking to take escapism to new heights, drones and remote-controlled toys are flying high as they buzz their way onto the top 70 most searched items, making this Black Friday an eclectic and playful shopping experience.