Quick Overview
- 1#1: Mailchimp - All-in-one email marketing platform with automation, templates, segmentation, and nonprofit discounts for effective donor engagement.
- 2#2: Constant Contact - User-friendly email marketing tool offering nonprofit discounts, event management, and list-building for fundraising campaigns.
- 3#3: Bloomerang - Donor management software with integrated email marketing, personalization, and reporting tailored for nonprofits.
- 4#4: ActiveCampaign - Powerful email automation and CRM platform enabling advanced donor journeys and segmentation for nonprofits.
- 5#5: Brevo - Cost-effective platform for marketing emails, transactional messaging, and automation with unlimited contacts for nonprofits.
- 6#6: EveryAction - Comprehensive nonprofit platform for advocacy, fundraising emails, and personalized communications at scale.
- 7#7: NeonCRM - Fundraising CRM with built-in email marketing, donor tracking, and campaign management for nonprofits.
- 8#8: DonorPerfect - Online fundraising software featuring email marketing, appeals, and donor stewardship tools for nonprofits.
- 9#9: Blackbaud - Enterprise fundraising and CRM suite with advanced email marketing for large-scale nonprofit operations.
- 10#10: NationBuilder - Community platform combining email broadcasting, websites, and supporter management for advocacy nonprofits.
Tools were ranked based on relevance to nonprofit goals (including automation, segmentation, and donor personalization), user-friendliness, reliability, and overall value, ensuring they deliver impactful results across diverse organizational sizes and missions.
Comparison Table
Navigating nonprofit email marketing software? This comparison table breaks down top tools like Mailchimp, Constant Contact, Bloomerang, and more, helping organizations identify features tailored to their mission—whether boosting donor engagement, simplifying event promotions, or enhancing storytelling. Readers will gain clarity on key factors like ease of use, cost, and reporting to choose the best fit for their unique goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Mailchimp All-in-one email marketing platform with automation, templates, segmentation, and nonprofit discounts for effective donor engagement. | specialized | 9.4/10 | 9.2/10 | 9.7/10 | 9.1/10 |
| 2 | Constant Contact User-friendly email marketing tool offering nonprofit discounts, event management, and list-building for fundraising campaigns. | specialized | 8.7/10 | 8.4/10 | 9.3/10 | 8.2/10 |
| 3 | Bloomerang Donor management software with integrated email marketing, personalization, and reporting tailored for nonprofits. | specialized | 8.6/10 | 8.4/10 | 9.3/10 | 8.1/10 |
| 4 | ActiveCampaign Powerful email automation and CRM platform enabling advanced donor journeys and segmentation for nonprofits. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.5/10 |
| 5 | Brevo Cost-effective platform for marketing emails, transactional messaging, and automation with unlimited contacts for nonprofits. | other | 8.4/10 | 8.6/10 | 8.1/10 | 9.2/10 |
| 6 | EveryAction Comprehensive nonprofit platform for advocacy, fundraising emails, and personalized communications at scale. | specialized | 8.6/10 | 9.2/10 | 7.7/10 | 8.1/10 |
| 7 | NeonCRM Fundraising CRM with built-in email marketing, donor tracking, and campaign management for nonprofits. | specialized | 7.8/10 | 8.2/10 | 7.5/10 | 7.6/10 |
| 8 | DonorPerfect Online fundraising software featuring email marketing, appeals, and donor stewardship tools for nonprofits. | specialized | 7.8/10 | 7.6/10 | 7.2/10 | 7.4/10 |
| 9 | Blackbaud Enterprise fundraising and CRM suite with advanced email marketing for large-scale nonprofit operations. | enterprise | 7.8/10 | 8.5/10 | 6.5/10 | 7.0/10 |
| 10 | NationBuilder Community platform combining email broadcasting, websites, and supporter management for advocacy nonprofits. | specialized | 7.6/10 | 7.8/10 | 6.5/10 | 7.9/10 |
All-in-one email marketing platform with automation, templates, segmentation, and nonprofit discounts for effective donor engagement.
User-friendly email marketing tool offering nonprofit discounts, event management, and list-building for fundraising campaigns.
Donor management software with integrated email marketing, personalization, and reporting tailored for nonprofits.
Powerful email automation and CRM platform enabling advanced donor journeys and segmentation for nonprofits.
Cost-effective platform for marketing emails, transactional messaging, and automation with unlimited contacts for nonprofits.
Comprehensive nonprofit platform for advocacy, fundraising emails, and personalized communications at scale.
Fundraising CRM with built-in email marketing, donor tracking, and campaign management for nonprofits.
Online fundraising software featuring email marketing, appeals, and donor stewardship tools for nonprofits.
Enterprise fundraising and CRM suite with advanced email marketing for large-scale nonprofit operations.
Community platform combining email broadcasting, websites, and supporter management for advocacy nonprofits.
Mailchimp
specializedAll-in-one email marketing platform with automation, templates, segmentation, and nonprofit discounts for effective donor engagement.
Forever-free plan tailored for nonprofits, allowing unlimited campaigns up to contact and send limits without any payment required
Mailchimp is a comprehensive email marketing platform designed to help nonprofits build and manage email lists, create engaging campaigns, and drive donor engagement through automation and analytics. It offers drag-and-drop templates, audience segmentation, A/B testing, and integrations with CRM and donation platforms like DonorPerfect and Classy. Nonprofits particularly appreciate its forever-free plan, which supports up to 500 contacts and 1,000 monthly sends, making it accessible for small organizations.
Pros
- Generous free plan ideal for small nonprofits with limited budgets
- Intuitive drag-and-drop editor and automation workflows for quick campaign setup
- Strong integrations with nonprofit tools like donation platforms and CRMs
Cons
- Pricing increases significantly for lists over 500 contacts
- Advanced reporting and features locked behind higher-tier plans
- Customer support can be slow for free plan users
Best For
Small to mid-sized nonprofits needing an easy, scalable email marketing tool with a strong free tier for donor outreach and fundraising campaigns.
Pricing
Free forever plan (up to 500 contacts, 1,000 sends/month); paid plans start at $13/month (Essentials for 500 contacts), up to $350+/month for premium features and larger lists.
Constant Contact
specializedUser-friendly email marketing tool offering nonprofit discounts, event management, and list-building for fundraising campaigns.
Nonprofit-specific program with discounted pricing, fundraising templates, and integrations for donor management tools
Constant Contact is a user-friendly email marketing platform popular among nonprofits for its drag-and-drop email builder, pre-designed templates, and contact management tools that simplify fundraising campaigns and donor communications. It offers automation workflows, A/B testing, event registration, and integrations with CRM systems like Salesforce and DonorPerfect. Nonprofits enjoy special discounts and dedicated resources, making it reliable for list growth and engagement tracking.
Pros
- Intuitive drag-and-drop editor ideal for non-technical users
- Excellent customer support with live chat and phone
- Nonprofit discounts (up to 30%) and tailored fundraising templates
Cons
- Pricing scales quickly with larger contact lists
- Automation features are basic compared to advanced competitors
- Limited advanced segmentation and personalization options
Best For
Small to mid-sized nonprofits needing an easy-to-use platform for email campaigns, donor newsletters, and event promotions without a steep learning curve.
Pricing
Starts at $12/month (500 contacts, Lite); $35/month (5,000 contacts, Standard); $80/month (50,000 contacts, Premium); verified nonprofits get 25-30% discounts.
Bloomerang
specializedDonor management software with integrated email marketing, personalization, and reporting tailored for nonprofits.
Deep integration with donor CRM for hyper-personalized emails using engagement scores, giving history, and wealth indicators
Bloomerang is a cloud-based donor management CRM designed specifically for nonprofits, featuring integrated email marketing tools for targeted campaigns and donor communication. It enables segmentation based on donor data, automation workflows, and performance tracking to boost fundraising efforts. While not a standalone email platform, its email capabilities shine through seamless ties to a comprehensive donor database, making it ideal for relationship-focused outreach.
Pros
- Intuitive drag-and-drop email builder with nonprofit templates
- Advanced donor segmentation and personalization using CRM data
- Built-in automation for drip campaigns and event follow-ups
Cons
- Limited A/B testing and advanced design customization compared to dedicated email tools
- Pricing scales quickly with donor volume, less ideal for very large lists
- Email analytics are donor-centric rather than deeply email-performance focused
Best For
Small to mid-sized nonprofits needing integrated donor CRM and straightforward email marketing without complex setup.
Pricing
Starts at $119/month for up to 500 active donors, billed annually; scales with donor count (e.g., $429/month for 5,001-10,000 donors), includes free trial.
ActiveCampaign
specializedPowerful email automation and CRM platform enabling advanced donor journeys and segmentation for nonprofits.
Visual automation builder for complex, conditional donor journeys based on behavior and tags
ActiveCampaign is a comprehensive email marketing platform with built-in CRM, automation, and messaging capabilities, enabling nonprofits to manage donor relationships and send targeted campaigns. It features a visual automation builder for creating personalized donor journeys, advanced segmentation, and split testing to optimize engagement. While powerful for mid-sized organizations, it offers nonprofit discounts to make advanced features more accessible.
Pros
- Powerful automation workflows for donor nurturing and segmentation
- Integrated CRM reduces need for multiple tools
- Nonprofit discounts make enterprise-level features affordable
Cons
- Steep learning curve for non-technical users
- Pricing increases significantly with contact volume
- Interface can feel overwhelming for simple email needs
Best For
Mid-sized nonprofits needing advanced automation and CRM for donor engagement without separate platforms.
Pricing
Nonprofit pricing starts at $9/mo (500 contacts, Lite), $26/mo (Plus), $104/mo (Professional); scales with contacts; 20-50% discounts off standard $29-$259/mo plans.
Brevo
otherCost-effective platform for marketing emails, transactional messaging, and automation with unlimited contacts for nonprofits.
Unlimited contacts across all plans, allowing nonprofits to manage large donor databases without extra costs
Brevo (formerly Sendinblue) is a versatile all-in-one marketing platform that excels in email campaigns, automation, SMS, and CRM for nonprofits to nurture donors and supporters. It offers a drag-and-drop email builder, segmentation, A/B testing, and transactional emails essential for donation receipts and event confirmations. With no contact limits on its free plan, it's particularly appealing for budget-conscious organizations scaling their outreach.
Pros
- Unlimited contacts even on free plan, ideal for growing donor lists
- Strong automation and transactional email features for donor engagement
- Affordable scaling with multi-channel support (email, SMS, chat)
Cons
- Advanced analytics and reporting locked behind higher tiers
- Limited native integrations with specialized nonprofit CRMs like Salesforce Nonprofit Cloud
- Customer support response times can vary for free users
Best For
Small to mid-sized nonprofits needing cost-effective, scalable email marketing with automation and no contact limits.
Pricing
Free plan (300 emails/day, unlimited contacts); Starter from $25/mo (20k emails/mo); Business from $65/mo with advanced features.
EveryAction
specializedComprehensive nonprofit platform for advocacy, fundraising emails, and personalized communications at scale.
Integrated Online Action Center that seamlessly turns emails into real-world actions like petitions, calls, and events
EveryAction is an all-in-one digital fundraising and engagement platform tailored for nonprofits, with powerful email marketing tools integrated into its CRM and advocacy features. It allows organizations to create targeted email campaigns, automate donor communications, and track engagement metrics to optimize fundraising efforts. Designed for scalability, it supports everything from grassroots organizing to large-scale advocacy, including compliance tools for nonprofit regulations.
Pros
- Deep CRM integration for hyper-personalized email campaigns
- Advanced advocacy tools like petitions and peer-to-peer fundraising
- Strong compliance features and detailed analytics for nonprofits
Cons
- Steep learning curve due to extensive features
- Custom pricing can be expensive for small organizations
- Interface feels dated compared to modern email platforms
Best For
Mid-to-large nonprofits engaged in advocacy, political campaigns, and donor fundraising requiring integrated CRM and email tools.
Pricing
Custom quote-based pricing starting around $500/month for small teams, scaling with contacts, emails, and features.
NeonCRM
specializedFundraising CRM with built-in email marketing, donor tracking, and campaign management for nonprofits.
CRM-powered relationship marketing with one-click personalization from donor histories and giving patterns
NeonCRM is a comprehensive CRM platform designed specifically for nonprofits, offering integrated email marketing tools for donor engagement and fundraising campaigns. It enables advanced segmentation, personalized emails, and automation workflows powered by donor data from its robust database. While not a standalone email tool, its seamless CRM integration makes it ideal for organizations seeking unified constituent management and communication.
Pros
- Deep integration with donor CRM for hyper-targeted email segmentation and personalization
- Nonprofit-specific automation like event invites and donation appeals
- Compliance features and reporting tied to fundraising metrics
Cons
- Email editor lacks the polish and advanced design flexibility of dedicated ESPs
- Steeper learning curve due to full CRM complexity
- Pricing scales quickly with contact volume, less ideal for very small nonprofits
Best For
Mid-sized nonprofits needing an all-in-one CRM with strong, data-driven email marketing for donor retention and fundraising.
Pricing
Custom quote-based pricing starting around $100/month for basic plans, scaling with contacts and features (typically $200-$1,000+/month).
DonorPerfect
specializedOnline fundraising software featuring email marketing, appeals, and donor stewardship tools for nonprofits.
Deep CRM integration that automatically personalizes emails with donor-specific data like giving history and preferences
DonorPerfect is a comprehensive donor management CRM with built-in email marketing capabilities designed specifically for nonprofits. It enables targeted email campaigns using rich donor data for segmentation, personalization, and tracking engagement tied directly to fundraising outcomes. The platform supports automated communications, A/B testing, and compliance features like CAN-SPAM adherence, making it suitable for donor retention and acquisition efforts.
Pros
- Seamless integration of email marketing with donor CRM for personalized, data-driven campaigns
- Strong segmentation and automation based on donor history and behavior
- Detailed reporting linking email opens/clicks to donations and ROI
Cons
- Higher pricing may not suit very small nonprofits
- Email editor and template options are less advanced than dedicated marketing tools
- Steeper learning curve due to the full CRM interface
Best For
Mid-sized nonprofits seeking an all-in-one donor management and email fundraising solution.
Pricing
Custom pricing starting at around $125/month, scaling with number of donors and features selected.
Blackbaud
enterpriseEnterprise fundraising and CRM suite with advanced email marketing for large-scale nonprofit operations.
Native integration with Blackbaud CRM for real-time donor data syncing in personalized fundraising emails
Blackbaud offers a comprehensive CRM platform with integrated email marketing tools designed specifically for nonprofits, enabling targeted fundraising campaigns, donor segmentation, and automated workflows. It leverages rich donor data from its Raiser's Edge NXT or Blackbaud CRM to personalize emails, track engagement, and measure ROI on appeals. The solution supports multichannel marketing, including email, events, and direct mail, for cohesive constituent experiences.
Pros
- Seamless integration with nonprofit CRM and fundraising databases
- Advanced segmentation and personalization based on donor history
- Strong compliance tools and detailed analytics for fundraising ROI
Cons
- Steep learning curve and outdated interface
- Expensive custom pricing not ideal for small nonprofits
- Limited drag-and-drop flexibility compared to modern email platforms
Best For
Mid-to-large nonprofits needing integrated CRM and email marketing for complex donor stewardship.
Pricing
Custom enterprise pricing; typically $10,000–$50,000+ annually based on organization size and modules.
NationBuilder
specializedCommunity platform combining email broadcasting, websites, and supporter management for advocacy nonprofits.
Hyper-personalized email broadcasts powered by a dynamic supporter database tracking every interaction across the platform
NationBuilder is an all-in-one community management platform tailored for nonprofits, campaigns, and advocacy groups, featuring email marketing tools deeply integrated with CRM, websites, fundraising, and event management. It enables targeted email broadcasts, automations, and segmentation based on rich supporter data from interactions like donations and volunteer sign-ups. While powerful for holistic organizing, its email features are best leveraged within the broader ecosystem rather than as a standalone solution.
Pros
- Seamless integration of email with CRM and supporter database for personalized campaigns
- Robust segmentation and automation tied to real-world actions like events and donations
- Nonprofit-focused tools including compliance features and fundraising optimization
Cons
- Steep learning curve due to comprehensive platform complexity
- Pricing scales quickly with supporter database size, less ideal for email-only needs
- Templates and design flexibility lag behind dedicated email platforms
Best For
Nonprofits and advocacy organizations needing integrated email marketing within a full community organizing suite.
Pricing
Starts at $29/month for up to 100 supporters, tiers up to $500+/month for larger databases; nonprofit discounts and custom enterprise plans available.
Conclusion
This review showcases a range of tools tailored to nonprofit needs, with Mailchimp leading as the top choice, boasting all-in-one functionality, automation, and discounts for strong donor engagement. Constant Contact follows as a user-friendly option, ideal for those seeking ease of use and integrated event management. Bloomerang completes the top three, excelling in donor management integration and personalized outreach. Each tool offers unique strengths, ensuring nonprofits find the perfect fit to drive meaningful connections.
Take the first step to elevate your nonprofit's communication—try Mailchimp today and harness its robust features for effective, results-driven engagement.
Tools Reviewed
All tools were independently evaluated for this comparison