
GITNUXSOFTWARE ADVICE
SalesTop 10 Best Membership Loyalty Card Software of 2026
Top 10 membership loyalty card software ranked for loyalty programs, with notes on FiveStars, Belly, Springbot, plus Open Loyalty and TapMango.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Open Loyalty is the right fit for teams that need governed card issuance and API-driven redemption syncing for custom membership tiers, whereas TapMango suits retail groups wanting QR credential redemption with tier rules without building custom loyalty ledgers.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Open Loyalty
Scan-driven reward redemption updates a loyalty ledger with tier eligibility checks during the same credential verification step.
Built for fits when membership programs need governed card issuance, tier rules, and API-driven redemption syncing..
TapMango
Editor pickQR credential delivery tied to scan redemption, with tier progression rules applied at redemption time.
Built for fits when retail teams need QR credential redemption plus tier rules without custom loyalty ledgers..
Kangaroo Rewards
Editor pickQR code credential redemption that maps scan events into configurable reward rule execution and downstream event delivery.
Built for fits when mid-market teams need QR-led loyalty operations and API-driven sync to CRM or analytics systems..
Related reading
Comparison Table
Open Loyalty
API-firstAPI-first loyalty engine for custom membership, points, and rewards programs.
Scan-driven reward redemption updates a loyalty ledger with tier eligibility checks during the same credential verification step.
Open Loyalty’s core flow covers card template setup, QR code credential issuance, and scan-based redemption that updates a loyalty ledger tied to member identities. Tier progression rules and expiration policy logic can be configured so earned balances and reward eligibility reflect program rules instead of manual adjustments. Integration depth is centered on REST API and webhook events that support CRM sync and POS redemption adapter patterns. Admin governance is geared toward controlled operations with audit-friendly changes to reward and tier configuration.
A tradeoff is that advanced automation requires disciplined data mapping between member identity sources and Open Loyalty member records. Open Loyalty fits teams that already have clear enrollment identifiers and want controlled operational workflows for rewards and tiers across multiple channels.
- +QR credential issuance tied to scan redemption that updates balances
- +Tier progression rules and reward eligibility run from configurable logic
- +Webhook events support POS and CRM sync automation patterns
- +Admin controls cover program configuration changes with operational traceability
- –Advanced automation depends on consistent identity mapping
- –Reward redemption workflows may need more setup time than basic punch cards
- –Complex multi-channel flows require careful event ordering and reconciliation
- –Some workflows demand tighter governance than teams used to manual adjustments
Retail loyalty ops teams
QR scan redemption at store POS
Fewer manual adjustments
CRM and loyalty engineering
Member sync via webhook events
Lower integration latency
Show 2 more scenarios
Membership program administrators
Tier progression and expiration policy
Consistent membership benefits
Rules control earned value eligibility and expiration behavior without spreadsheet overrides.
Brand and experience teams
White-label card branding
Cohesive program identity
Card design settings support branded QR credential presentation for member distribution.
Best for: Fits when membership programs need governed card issuance, tier rules, and API-driven redemption syncing.
More related reading
TapMango
vertical specialistLoyalty and rewards software with mobile app, digital membership cards, and customer engagement tools.
QR credential delivery tied to scan redemption, with tier progression rules applied at redemption time.
TapMango is a membership loyalty card system focused on credential issuance and operational redemption, not just points math. Digital punch card templates and QR credential generation support consistent member identity at scan time. Rule configuration supports rewards and tier progression behavior so staff can apply the same logic across locations and time windows. Integration targets common loyalty workflows by pushing redemption and member updates outward for reporting and downstream fulfillment.
A key tradeoff is that complex omni-channel identity resolution and mobile wallet pass provisioning are not as central as QR credential redemption. TapMango works best when redemption happens in a controlled scan environment like a retail counter or kiosk where store teams can validate codes quickly. It is also a practical fit when programs need tier gating rules and cohort-based messaging logic that stays aligned with live redemption events.
- +Digital punch card templates with QR credential issuance for fast member onboarding
- +Tier progression rule configuration tied to redemption events for consistent gating
- +Redemption workflow optimized for barcode or QR scan validation at point of sale
- +Integration surface supports syncing member and redemption events to external tools
- –Limited support for offline redemption cache behavior compared with some peers
- –More governance needed when multiple locations update reward rules frequently
- –Deep POS integration adapters are narrower than full commerce suite deployments
- –Advanced analytics like cohort analysis requires external reporting pipelines
Retail ops teams
In-store QR punch card redemption
Fewer manual lookups
CRM and lifecycle marketers
Segmented member updates from events
Higher campaign relevance
Show 2 more scenarios
Program managers at multi-store brands
Tier gating across locations
Reduced tier disputes
Program rules enforce VIP tiers during redemption while keeping behavior uniform across sites.
Data and automation teams
Event sync for loyalty reporting
Better program measurement
Exports and automation hooks send member and redemption events for ROI and performance tracking.
Best for: Fits when retail teams need QR credential redemption plus tier rules without custom loyalty ledgers.
Kangaroo Rewards
SMBCustomer loyalty and membership software with digital cards, rewards, and marketing automation.
QR code credential redemption that maps scan events into configurable reward rule execution and downstream event delivery.
Kangaroo Rewards is built around QR-first membership credentials and redemption events that feed reward calculations. Program managers can configure point earning rules, reward redemption logic, and tier-like eligibility gates using settings instead of custom code. Reporting is oriented toward activity visibility across members and campaigns so administrators can trace accrual outcomes to redemption behavior. Automation and data movement are supported through an API and webhook-style integration patterns for downstream analytics and CRM updates.
A tradeoff appears in the governance layer. Teams that need fine-grained RBAC per staff role or audit log retention for regulated environments may need process controls around account permissions. Kangaroo Rewards fits best when enrollment and redemption volume come primarily from in-store QR scans and when loyalty outcomes must be pushed into internal systems reliably through automated data sync.
- +QR-based membership credential supports quick enrollment and scan redemption
- +Configurable earning and redemption rules reduce custom development needs
- +API and webhook-style integration patterns support event-driven sync
- +Multi-location admin configuration helps manage consistent program behavior
- –Role-level governance depth may require extra operational discipline
- –Advanced analytics for cohort modeling needs external reporting systems
- –Offline redemption resilience depends on integration design
- –Complex reward catalogs can increase configuration overhead
Retail loyalty operators
Run scan-based punch card rewards
Higher redemption consistency
CRM integration owners
Sync member changes to CRM
Fewer manual data pulls
Show 1 more scenario
Ecommerce and in-store teams
Coordinate loyalty across locations
Reduced cross-site discrepancies
Program configuration supports consistent loyalty behavior across multiple storefronts.
Best for: Fits when mid-market teams need QR-led loyalty operations and API-driven sync to CRM or analytics systems.
Square Loyalty
SMBPOS-linked loyalty software for digital punch cards, points, and customer rewards.
POS-linked digital punch card redemption that records earn and redeem state through the Square checkout flow.
Square Loyalty is Squareup.com’s membership loyalty card solution that ties rewards mechanics directly to Square payments and POS flows. It focuses on digital punch card experiences with QR code redemption and a clear reward ledger workflow for earn and redeem.
Program configuration supports member segmentation, tier progression rules, and expiration policy behavior that maps to campaign settings. Admin control and extensibility are primarily driven through Square’s existing merchant tooling and its POS integration surface, which reduces duplication across stores.
- +Reward enrollment and QR redemption connect cleanly to Square POS checkout
- +Tight earned value accounting aligns redemption state to the Square ledger
- +Tier progression rules support VIP gating without separate tooling
- +Segmentation attributes map to campaign targeting for focused offers
- –Advanced automation like geofenced check-ins needs additional integrations
- –Complex multi-reward logic can require more configuration than tier-only programs
- –Data export depth for loyalty ledger reconciliation is limited versus standalone loyalty suites
- –Omni-channel identity resolution features are not as granular as dedicated CRM-first tools
Best for: Fits when Square merchants need quick loyalty enrollment and QR redemption tied to POS operations.
Lightspeed Loyalty
SMBRetail and restaurant loyalty software tied to Lightspeed checkout and customer profiles.
Loyalty program rule orchestration that couples credential activity with tier progression and redemption outcomes.
Lightspeed Loyalty creates membership loyalty card programs with configurable digital and physical credential experiences. It ties loyalty rules to member profiles for accrual, tier progression, and redemption flows that can be triggered by scans or POS events.
Admin configuration supports branded card presentation, program rules, and operational controls for rolling out segments and campaigns. Integration depth is centered on Lightspeed commerce connectivity with API and automation hooks for linking loyalty outcomes to external systems.
- +Tight integration path with Lightspeed commerce orders and member identity
- +Rule configuration covers accrual, tier progression, and redemption under one program
- +Branded digital and physical card experiences for member-facing credential consistency
- +API and webhook options for syncing loyalty events to external systems
- –Advanced tier and segmentation logic requires careful program configuration
- –Non-Lightspeed POS integrations depend on setup of adapter or external event feeds
- –Automation depth outside the core loyalty workflow takes more engineering effort
- –Auditing and governance controls may be less granular than enterprise loyalty suites
Best for: Fits when retail teams run membership loyalty inside the Lightspeed ecosystem and need automation.
Smile.io
SMBEcommerce loyalty platform for points, VIP tiers, and referral programs.
Campaign builder for multi-step reward journeys, including redemption eligibility rules and member progress updates.
Smile.io focuses on points and reward mechanics with a membership-style loyalty card experience that works for retail and subscription brands. The core feature set centers on points accrual rules, reward redemption workflows, and member progress visuals that pair with QR-ready identity at checkout.
Smile.io also supports segmentation for targeted promotions and integrates loyalty actions with marketing and commerce workflows through connectors and an API surface. Admin controls cover loyalty program configuration, member management, and governance for running multiple campaigns under one workspace.
- +Configurable points accrual and reward redemption rules without custom builds
- +Segmented campaigns let targeting vary by member behavior and status
- +Member progress and reward status keep loyalty activity visible
- +API support enables sending loyalty events to external systems
- –Tier and VIP gating workflows need careful rule design to avoid edge cases
- –Limited control over low-level redemption flows compared with POS-native adapters
- –Multi-channel identity resolution can require extra mapping work
- –Automation depends on connector coverage for each external system
Best for: Fits when mid-size teams need configurable points-based loyalty with membership UX and API-driven integrations.
Loyalzoo
vertical specialistDigital loyalty card software for independent stores, cafes, and local service businesses.
QR membership card event tracking that drives automated tier and redemption workflows with consistent member identity handling.
Loyalzoo centers membership loyalty card operations on QR-based credentials and cardholder workflows rather than campaign-only points. It supports a loyalty ledger with configurable points accrual, redemption handling, and member tier progression rules.
Admin users can manage member segmentation attributes and run automated engagement triggers tied to card events. Loyalzoo also provides integration hooks for syncing member state with external systems used by retail teams.
- +QR credential workflows reduce friction across enrollment and redemption
- +Tier progression rules are configurable for recurring VIP gating
- +Segmentation attributes support targeted offers by member characteristics
- +Automation triggers tie loyalty actions to real card events
- –POS integration adapter coverage may require custom work per venue
- –Advanced reward redemption workflow design needs careful configuration discipline
- –Omni-channel identity resolution depends on consistent external identifiers
- –Extensibility via API can be limited for deep redemption customizations
Best for: Fits when retail teams need QR membership cards, tier rules, and event-driven loyalty automation.
Annex Cloud Loyalty Experience Platform
enterpriseEnterprise loyalty software for rewards, tiers, referrals, and customer engagement.
Workflow orchestration that ties member eligibility, redemption steps, and loyalty ledger updates into one automated flow.
Annex Cloud Loyalty Experience Platform focuses on loyalty program operations with built-in orchestration for enrollment, points accrual, and reward redemption workflows. It provides configuration-driven rules for tier progression, expiration handling, and targeted offers based on member segmentation attributes.
The product supports loyalty account synchronization patterns through defined connectors and an API surface used to trigger and update loyalty ledger activity. Governance features include role-based administration and audit-style visibility into operational changes across program configuration and member events.
- +Configurable tier progression rules without custom code in common scenarios
- +Clear automation paths for reward redemption workflow steps and eligibility checks
- +Connector and API options for tying loyalty ledger updates to external events
- +Administration controls with role separation for program configuration management
- –Complexity increases when many eligibility attributes and offer variants interact
- –Automation coverage can require multiple workflow components instead of one unified builder
- –Member data mapping for identity resolution can take longer than rule setup
- –Governance requires disciplined change management for high-volume campaign launches
Best for: Fits when a mid-market team needs automation-heavy loyalty operations with governed configuration and external event integration.
Spendgo
vertical specialistLoyalty and guest engagement software for restaurants, convenience, and retail operators.
Tier progression rules tied to membership eligibility events that determine QR card status and reward access.
Spendgo manages membership loyalty cards by issuing credentials, tracking customer activity against rules, and routing the outcome to redemption and status experiences. The product supports QR code credential workflows and tier progression rules for programs that rely on repeat purchase patterns.
Spendgo also focuses on operational controls for program configuration, including segmentation inputs used to decide who receives which card and rewards. Automation and integration capabilities center on keeping loyalty state consistent across channels through connectors and API-style interactions.
- +Tier progression rules for memberships with clear eligibility gates
- +QR code credential issuance for fast mobile and counter scans
- +Program configuration geared toward repeatable loyalty operations
- +Segmentation-driven card and reward assignment reduces manual handling
- –Reward redemption workflow coverage can require extra custom integration work
- –Omni-channel identity resolution depends on external connector consistency
- –Offline redemption cache handling needs careful design for low-connectivity sites
Best for: Fits when membership loyalty requires QR card issuance plus tier gating and light operational governance.
Thanx
vertical specialistRestaurant loyalty and guest engagement platform with app-based membership rewards.
Configurable digital punch card templates that drive QR-driven redemption from branded member credentials.
Thanx targets membership loyalty programs that need both digital punch card experiences and member identity handling. It provides a reward and engagement workflow around QR or scan-based credentialing, with configurable templates for card-style redemption. Thanx also supports loyalty operations that involve segmentation rules and ongoing program execution across member cohorts.
- +Digital punch card and scan credential workflows for in-person redemption
- +Segmentation-first program setup for targeted member engagement
- +Configurable reward logic for earning and redemption flows
- +White-label card branding controls for consistent customer presentation
- –Automation and integration depth depend heavily on connector availability
- –Complex tier progression rules take careful configuration to avoid edge cases
- –Admin governance controls can feel limited for large multi-brand deployments
- –Finer-grained redemption reporting requires more setup than simple KPI views
Best for: Fits when loyalty programs need scan-based digital punch cards with branded member experiences.
Conclusion
After evaluating 10 sales, Open Loyalty stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right membership loyalty card software
Membership loyalty card software manages QR or barcode credentials, ties scan events to a loyalty ledger, and applies tier progression rules at credential issuance or redemption. This guide covers Open Loyalty, TapMango, and Springbot, alongside Square Loyalty, Lightspeed Loyalty, Smile.io, Loyalzoo, Annex Cloud Loyalty Experience Platform, Spendgo, and Thanx.
The tools listed here differ most by how tightly they connect scan-driven redemption to reward and tier eligibility execution, and how much API and workflow automation they expose for governed operations. Open Loyalty leads for scan-driven credential verification that updates a loyalty ledger while enforcing tier eligibility checks in the same step. TapMango focuses on QR credential delivery and tier progression at redemption time without relying on custom loyalty ledgers.
Membership loyalty card software for QR credentials, loyalty ledger updates, and tier-gated redemption
Membership loyalty card software issues branded digital credentials like QR punch cards, records scan redemption events, and runs reward redemption workflow logic with tier progression rules. These systems typically connect credential status and earned value accounting so redemption results are consistent with membership eligibility.
Open Loyalty updates a loyalty ledger and runs tier eligibility checks during the same credential verification step, which helps governed card issuance and API-driven redemption syncing. Square Loyalty links earn and redeem state directly through the Square checkout flow, which improves alignment for Square merchants but pushes geofenced check-ins and advanced automation into additional integration work.
Core evaluation points for membership loyalty card software
Membership loyalty card software is only operationally useful when scan-driven credential events update a loyalty ledger and the same workflow enforces tier eligibility at a predictable point in time.
The most decision-shaping differences show up in how each tool links QR credential issuance or verification to reward redemption workflow logic, and how much automation and API surface is exposed for external systems.
Scan-to-ledger execution that includes tier eligibility checks
Open Loyalty runs tier eligibility checks during the same credential verification step that updates the loyalty ledger from scan-driven redemption events. TapMango applies tier progression rules at redemption time tied to QR credential scans.
Credential issuance model tied to redemption outcome
Open Loyalty ties QR credential issuance to scan redemption and updates balances through configured logic in the same operational flow. Spendgo issues QR card status from membership eligibility events that determine reward access.
Workflow orchestration depth for reward redemption steps
Annex Cloud Loyalty Experience Platform orchestrates redemption steps and eligibility checks into one automated flow, which reduces multi-component handoffs. Smile.io focuses on a multi-step campaign builder that includes redemption eligibility rules and member progress updates.
POS and commerce event wiring for earn and redeem state
Square Loyalty records earn and redeem state through the Square checkout flow, which aligns redemption outcomes to Square operations. Lightspeed Loyalty couples credential activity with tier progression and redemption outcomes inside the Lightspeed ecosystem.
Rule configuration coverage for earning, tier progression, and redemption
Lightspeed Loyalty supports one program configuration path for accrual, tier progression, and redemption outcomes under Lightspeed commerce identities. Kangaroo Rewards maps scan events into configurable reward rule execution with downstream event delivery.
Governance and identity mapping behavior across locations and systems
Kangaroo Rewards can need extra operational discipline for role-level governance depth when multiple locations update rules and redeem. Annex Cloud Loyalty Experience Platform increases complexity when many eligibility attributes and offer variants interact in automation workflows.
Decision framework for choosing membership loyalty card software
Choosing membership loyalty card software works best when the decision focuses on where tier logic lives in the lifecycle, either at credential verification time or at redemption time after the scan has already passed a credential check.
The second fork should focus on integration shape, either POS-native wiring like Square and Lightspeed or external orchestration with workflow components and connector dependencies like Annex Cloud and Kangaroo Rewards.
Pick the tier enforcement point in the scan lifecycle
Use Open Loyalty when tier eligibility checks must run during the same credential verification step that updates the loyalty ledger from scan events. Use TapMango when tier progression can be applied at redemption time without needing a governed loyalty ledger step during verification.
Match the redemption workflow structure to program complexity
Choose Annex Cloud Loyalty Experience Platform when redemption requires multiple eligibility checks and steps that must be orchestrated together in automated workflows. Choose Smile.io when the program is best expressed as configurable multi-step reward journeys with redemption eligibility rules and progress updates.
Decide whether POS-native earn and redeem state is required
Select Square Loyalty when loyalty enrollment and QR redemption must connect cleanly to Square checkout flows and earned value accounting needs tight POS alignment. Select Lightspeed Loyalty when membership loyalty operations run inside Lightspeed commerce and tier progression must follow commerce order identity.
Plan for operational governance under multi-location rule updates
If multiple locations update reward rules frequently, prefer tools with governance that stays consistent under identity mapping load, since Kangaroo Rewards flags governance depth as an operational-discipline factor. If eligibility logic spans many attributes and offer variants, treat Annex Cloud Loyalty Experience Platform as a workflow-complexity tradeoff rather than a simple toggle setup.
Check offline and advanced automation fit for redemption reliability
If offline redemption behavior must be consistent, compare against TapMango, which flags limited support for offline redemption cache behavior. If advanced automation must be governed through consistent identity mapping, treat Open Loyalty’s advanced automation dependency as a readiness gate.
Who membership loyalty card software fits best
Membership loyalty card software fits teams that issue QR or barcode credentials and need scan events to drive tier eligibility and reward outcomes without manual reconciliation.
The strongest fit depends on whether the organization requires POS-native wiring or whether it needs external event orchestration across CRM sync targets and analytics systems.
Retail teams running QR membership cards with tier-gated rewards
Kangaroo Rewards and Loyalzoo both center QR membership credential workflows that map scan events into configurable tier and redemption execution, with tier progression rules designed for recurring VIP gating.
Merchants that want loyalty tied to a specific commerce checkout flow
Square Loyalty connects reward enrollment and QR redemption through Square checkout, while Lightspeed Loyalty ties credential activity to Lightspeed commerce orders for coherent earn and redeem state.
Teams that require governed issuance and redemption synchronization through automation
Open Loyalty supports governed card issuance with tier eligibility checks during credential verification and keeps redemption syncing aligned through scan-driven ledger updates.
Mid-size teams building multi-step reward journeys with targeting by behavior
Smile.io includes segmented campaigns and multi-step reward journeys, and it supports redemption eligibility rules and member progress updates without requiring custom builds for points-based loyalty.
Programs that rely on workflow orchestration across many eligibility attributes
Annex Cloud Loyalty Experience Platform can orchestrate member eligibility, redemption steps, and loyalty ledger updates inside one automated flow, which supports complex offer variants at the cost of higher workflow complexity.
Common implementation mistakes with membership loyalty card software
The most common failures show up when tier rules are configured without validating the exact point where tier eligibility is evaluated in the credential lifecycle. Another recurring issue comes from underestimating identity mapping consistency when automation depends on scan verification outcomes.
These pitfalls are visible in how specific tools describe setup tradeoffs for automation, governance discipline, and workflow complexity.
Assuming tier rules will behave the same whether tier eligibility is enforced at verification time or at redemption time
Open Loyalty enforces tier eligibility during the same credential verification step that updates the loyalty ledger, while TapMango applies tier progression rules at redemption time, so programs with strict eligibility timing need a lifecycle fit check.
Overloading a workflow with eligibility attributes and offer variants without managing orchestration complexity
Annex Cloud Loyalty Experience Platform flags that complexity increases when many eligibility attributes and offer variants interact, so eligibility rules should be decomposed into smaller workflow components before broad rollout.
Ignoring redemption reliability requirements like offline redemption cache behavior
TapMango calls out limited support for offline redemption cache behavior, so field testing needs to include connectivity gaps for scan-based redemption scenarios.
Underestimating governance and identity mapping requirements for advanced automation
Open Loyalty notes that advanced automation depends on consistent identity mapping, and Kangaroo Rewards flags role-level governance depth as a discipline factor, so integration identity rules must be validated across locations.
Choosing POS-native loyalty wiring but underbuilding integrations for advanced triggers
Square Loyalty can require additional integrations for advanced automation like geofenced check-ins, so the program should inventory non-checkout triggers before selecting the platform.
How We Selected and Ranked These Tools
We evaluated membership loyalty card software on how scan-driven credential verification or redemption updates a loyalty ledger and when tier eligibility checks run in that step. Features accounted for 40% of the scoring because Open Loyalty couples credential verification with loyalty ledger updates and tier eligibility checks while other tools either apply tier progression at redemption time or tie earn and redeem state to specific POS flows.
Ease and value each accounted for 30% of the scoring because tools like TapMango prioritize QR credential delivery with tier progression at redemption time while Square Loyalty and Lightspeed Loyalty reduce friction inside their commerce ecosystems. Open Loyalty earned the top position because scan-driven credential verification updates a loyalty ledger while enforcing tier eligibility checks during the same credential verification step, which directly reduces tier-state drift between verification and redemption.
Frequently Asked Questions About membership loyalty card software
How do FiveStars, Belly, and Springbot handle REST API access for loyalty ledger updates?
What integration patterns work best when POS and CRM must stay in sync with redemption events?
Which tools support SSO federation and what does that change for admin access control?
How does membership identity resolution affect tier progression and reward eligibility at redemption time?
What data migration steps are typically needed to move existing loyalty balances and member records?
When does tier gating break if redemption is offline or events arrive out of order?
What admin controls matter most for multi-site rollout and auditability of loyalty rule changes?
How do QR credential formats and redemption workflows differ between card-based and campaign-based models?
What tradeoffs appear when choosing ledger-centric workflow orchestration versus POS-tethered redemption?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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