Quick Overview
- 1#1: 360MatchPro - Automated matching gift platform that identifies eligible donors, sends personalized outreach, and tracks fulfillment to maximize corporate matching.
- 2#2: 50legs - Cloud-based software dedicated to streamlining matching gift identification, automated requests, and reimbursement processing for nonprofits.
- 3#3: iMarketSmart - AI-driven fundraising automation tool with a matching gift accelerator that personalizes outreach and boosts gift recovery rates.
- 4#4: Gravyty - Modern fundraising CRM with advanced matching gift tools for donor identification, automated emails, and performance analytics.
- 5#5: EverTrue - Donor engagement platform featuring integrated matching gift lookup, segmentation, and automated campaign management.
- 6#6: NeonCRM - Nonprofit CRM with built-in Double the Donation integration for real-time matching gift research and donor notifications.
- 7#7: Bloomerang - Donor management software that automatically researches matching gifts and simplifies outreach to increase revenue.
- 8#8: DonorPerfect - Fundraising CRM offering matching gift automation, eligibility checks, and customizable workflows for efficient processing.
- 9#9: Virtuous - AI-powered nonprofit CRM with matching gift capabilities, donor insights, and automated engagement strategies.
- 10#10: Classy - Online fundraising platform supporting matching gifts through integrations, donor lookup, and campaign optimization tools.
Tools were ranked based on feature robustness (including automation, personalization, and real-time tracking), user-friendliness, performance efficacy (e.g., improved gift recovery rates), and overall value, ensuring they deliver measurable impact for users.
Comparison Table
Explore key details of matching gift software tools, including 360MatchPro, 50legs, iMarketSmart, Gravyty, EverTrue, and more, in this comparison table. Learn about features, integration capabilities, and user experience to identify the best fit for streamlining corporate giving programs. Find insights to simplify choosing tools designed to maximize donation participation.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | 360MatchPro Automated matching gift platform that identifies eligible donors, sends personalized outreach, and tracks fulfillment to maximize corporate matching. | specialized | 9.8/10 | 9.9/10 | 9.5/10 | 9.7/10 |
| 2 | 50legs Cloud-based software dedicated to streamlining matching gift identification, automated requests, and reimbursement processing for nonprofits. | specialized | 9.2/10 | 9.5/10 | 9.0/10 | 8.8/10 |
| 3 | iMarketSmart AI-driven fundraising automation tool with a matching gift accelerator that personalizes outreach and boosts gift recovery rates. | specialized | 7.2/10 | 6.8/10 | 7.5/10 | 6.9/10 |
| 4 | Gravyty Modern fundraising CRM with advanced matching gift tools for donor identification, automated emails, and performance analytics. | enterprise | 8.6/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 5 | EverTrue Donor engagement platform featuring integrated matching gift lookup, segmentation, and automated campaign management. | enterprise | 8.1/10 | 8.3/10 | 9.2/10 | 7.4/10 |
| 6 | NeonCRM Nonprofit CRM with built-in Double the Donation integration for real-time matching gift research and donor notifications. | enterprise | 7.6/10 | 7.5/10 | 8.0/10 | 7.2/10 |
| 7 | Bloomerang Donor management software that automatically researches matching gifts and simplifies outreach to increase revenue. | enterprise | 7.6/10 | 7.2/10 | 8.4/10 | 7.5/10 |
| 8 | DonorPerfect Fundraising CRM offering matching gift automation, eligibility checks, and customizable workflows for efficient processing. | enterprise | 7.6/10 | 7.8/10 | 7.2/10 | 7.7/10 |
| 9 | Virtuous AI-powered nonprofit CRM with matching gift capabilities, donor insights, and automated engagement strategies. | enterprise | 7.6/10 | 7.4/10 | 8.4/10 | 7.1/10 |
| 10 | Classy Online fundraising platform supporting matching gifts through integrations, donor lookup, and campaign optimization tools. | enterprise | 6.8/10 | 6.2/10 | 8.1/10 | 6.0/10 |
Automated matching gift platform that identifies eligible donors, sends personalized outreach, and tracks fulfillment to maximize corporate matching.
Cloud-based software dedicated to streamlining matching gift identification, automated requests, and reimbursement processing for nonprofits.
AI-driven fundraising automation tool with a matching gift accelerator that personalizes outreach and boosts gift recovery rates.
Modern fundraising CRM with advanced matching gift tools for donor identification, automated emails, and performance analytics.
Donor engagement platform featuring integrated matching gift lookup, segmentation, and automated campaign management.
Nonprofit CRM with built-in Double the Donation integration for real-time matching gift research and donor notifications.
Donor management software that automatically researches matching gifts and simplifies outreach to increase revenue.
Fundraising CRM offering matching gift automation, eligibility checks, and customizable workflows for efficient processing.
AI-powered nonprofit CRM with matching gift capabilities, donor insights, and automated engagement strategies.
Online fundraising platform supporting matching gifts through integrations, donor lookup, and campaign optimization tools.
360MatchPro
specializedAutomated matching gift platform that identifies eligible donors, sends personalized outreach, and tracks fulfillment to maximize corporate matching.
Industry-leading database with data on 30,000+ companies and automatic updates from direct employer sources for unmatched accuracy.
360MatchPro, powered by Double the Donation, is the leading matching gift software that helps nonprofits identify and secure corporate matching gifts from donors. It features the world's largest database of over 30,000 matching gift programs, enabling real-time eligibility checks and automated workflows. The platform integrates seamlessly with CRMs, donation forms, and fundraising tools to boost revenue without additional staff effort.
Pros
- Massive, accurate database covering 99% of U.S. employers with real-time updates
- Seamless integrations with 50+ CRMs and platforms like Salesforce, Blackbaud, and DonorPerfect
- Proven to increase matching gift revenue by 100-200% on average
Cons
- Higher pricing tiers may be steep for very small nonprofits
- Advanced reporting requires some setup and data hygiene
- Limited international matching gift coverage compared to U.S.
Best For
Mid-to-large nonprofits seeking to automate and maximize matching gift fundraising through robust integrations and a comprehensive database.
Pricing
Tiered subscriptions starting at $650/month (Essentials, billed annually) up to custom Enterprise plans.
50legs
specializedCloud-based software dedicated to streamlining matching gift identification, automated requests, and reimbursement processing for nonprofits.
Universal real-time search across all major matching gift programs with 99% accuracy
50legs is a robust matching gift automation platform that enables nonprofits to identify eligible corporate matching gifts in real-time during the donation process. It integrates seamlessly with CRMs, donation forms, and fundraising tools to automate eligibility lookups, form submissions, and tracking. With coverage of over 20,000 matching programs, it helps organizations capture more matching revenue efficiently.
Pros
- Extensive database covering 20,000+ matching programs
- Seamless integrations with 50+ platforms like Salesforce and DonorPerfect
- Real-time lookups and automated form population for quick processing
Cons
- Pricing can be steep for very small nonprofits
- Advanced reporting features require higher-tier plans
- Occasional delays in database updates for niche programs
Best For
Mid-sized nonprofits with moderate to high donation volumes looking to automate matching gift capture without complex setup.
Pricing
Custom quote-based pricing starting at around $500/month for basic plans, scaling with transaction volume and features.
iMarketSmart
specializedAI-driven fundraising automation tool with a matching gift accelerator that personalizes outreach and boosts gift recovery rates.
AI-driven cross-referencing of donor employer data with matching gift databases during personalized DAF outreach campaigns
iMarketSmart is a donor optimization platform that includes tools for identifying and automating matching gift opportunities alongside its primary focus on donor-advised fund (DAF) marketing. It leverages AI-driven donor insights and data enrichment to detect employer matches from donor information during fundraising campaigns. While not a standalone matching gift solution, it integrates lookup services to streamline verification and solicitation processes for nonprofits.
Pros
- AI-powered donor matching identification integrates seamlessly with DAF campaigns
- Robust data enrichment from multiple sources improves match detection accuracy
- Automated workflows reduce manual effort in gift verification
Cons
- Core focus on DAFs means matching gift features feel secondary and less comprehensive
- Pricing is custom and can be high for smaller organizations
- Limited advanced reporting specific to matching gifts compared to dedicated tools
Best For
Mid-sized nonprofits already using iMarketSmart for DAF marketing who need supplemental matching gift capabilities.
Pricing
Custom pricing based on donor volume and features; typically starts around $5,000/month for full suite access.
Gravyty
enterpriseModern fundraising CRM with advanced matching gift tools for donor identification, automated emails, and performance analytics.
One-click donor lookup widgets that auto-populate matching gift applications, boosting claimed matches by up to 30%
Gravyty is a nonprofit fundraising platform with robust matching gift software that helps organizations identify and claim corporate matching gifts from donors. It offers embeddable lookup tools, automated form population, and integration with donation pages, emails, and CRMs to increase match revenue. The solution covers over 20,000 matching programs and provides analytics to track performance and ROI.
Pros
- Comprehensive database of 20,000+ matching gift programs
- Seamless embedding on donation forms and emails
- Strong CRM integrations like Salesforce and Blackbaud
Cons
- Quote-based pricing can be expensive for small orgs
- Initial setup requires developer support
- Advanced reporting lacks deep customization
Best For
Mid-sized to large nonprofits with significant online fundraising needing automated matching gift maximization.
Pricing
Custom quote-based pricing, typically starting at $1,200/month for core matching gift features, scaling with volume and add-ons.
EverTrue
enterpriseDonor engagement platform featuring integrated matching gift lookup, segmentation, and automated campaign management.
Embedded real-time matching gift eligibility checker in mobile donation forms and CRM dashboards
EverTrue is a CRM platform designed primarily for higher education advancement teams, featuring integrated matching gift tools that enable real-time company lookups and eligibility verification during fundraising. It automates matching gift workflows, tracks requests, and maximizes corporate philanthropy by embedding eligibility checks directly into donation forms and mobile apps. While not a standalone matching gift solution, it excels in contextual integration within comprehensive donor management.
Pros
- Seamless real-time matching gift lookups integrated into CRM workflows
- Mobile-first design for easy use by fundraisers on the go
- Automated tracking and reporting for matching gifts within donor records
Cons
- Enterprise pricing makes it less accessible for smaller nonprofits
- Tailored mainly for higher education, limiting versatility
- Full value requires adopting the entire CRM ecosystem
Best For
Higher education institutions needing matching gifts deeply integrated into a fundraising CRM.
Pricing
Custom enterprise pricing based on institution size; typically starts at $20,000+ annually with quotes required.
NeonCRM
enterpriseNonprofit CRM with built-in Double the Donation integration for real-time matching gift research and donor notifications.
Deep CRM integration that automatically enriches donor records with matching gift opportunities and tracks fulfillment in real-time.
NeonCRM, from Neon One, is a comprehensive CRM platform for nonprofits that incorporates matching gift functionality through integrations with services like Double the Donation and 360MatchPro. It automates donor employer lookups to identify matching gift eligibility, streamlines submission processes, and tracks matches within the donor database to boost fundraising revenue. The tool embeds matching insights into broader CRM workflows, including reporting and segmentation for targeted campaigns.
Pros
- Seamless integration with full CRM for donor management and reporting
- Automated lookups and eligibility checks via trusted partners
- Customizable workflows to automate match requests and reminders
Cons
- Matching gifts are a secondary feature within a broader CRM, not standalone
- Requires add-on integrations which add to costs
- Pricing scales quickly for larger databases, less ideal for tiny orgs
Best For
Mid-sized nonprofits already using NeonCRM who want matching gifts integrated into their donor management system.
Pricing
Tiered pricing starts at ~$115/month for basic plans, scales to $500+/month based on contacts and features; custom quotes with matching gift add-ons extra.
Bloomerang
enterpriseDonor management software that automatically researches matching gifts and simplifies outreach to increase revenue.
Embedded real-time matching gift lookup widgets on donation forms for instant donor engagement
Bloomerang is a cloud-based donor management CRM for nonprofits that includes matching gift capabilities through seamless integrations with tools like Double the Donation. It enables real-time matching gift lookups on donation forms, automated company searches, and tracking of potential matches to help maximize fundraising revenue. While not a standalone matching gift platform, it embeds these features within a comprehensive donor retention and engagement system.
Pros
- User-friendly interface with intuitive donor dashboards
- Seamless integration with Double the Donation for instant matching gift searches
- Comprehensive CRM that bundles matching gifts with donor management and reporting
Cons
- Limited advanced matching gift automation compared to dedicated tools
- Requires full CRM subscription, increasing costs for basic needs
- Fewer customization options for complex matching gift workflows
Best For
Small to mid-sized nonprofits seeking an all-in-one CRM with solid matching gift support rather than a specialized standalone solution.
Pricing
Starts at $119/month for up to 500 contacts (billed annually), scaling to $299+/month for larger lists; matching gift features included via integrations.
DonorPerfect
enterpriseFundraising CRM offering matching gift automation, eligibility checks, and customizable workflows for efficient processing.
Direct integration of matching gift lookups into individual donor records for instant visibility during gift processing
DonorPerfect is a comprehensive cloud-based fundraising CRM designed primarily for nonprofits, with built-in matching gift tools that automate employer lookups and streamline the identification of potential corporate matches from donor contributions. It integrates matching gift functionality directly into its donor database, allowing users to generate pre-filled forms, track match statuses, and report on matching gift revenue. While not a standalone matching gift platform, it excels in embedding these features within broader donor management workflows.
Pros
- Seamless integration with existing donor database for quick employer lookups
- Automated matching gift form generation and tracking
- Robust reporting on matching gift opportunities and revenue
Cons
- Not a dedicated matching gift tool, so lacks some advanced automation of specialists
- Requires full DonorPerfect CRM subscription, increasing overall cost
- User interface can feel dated compared to modern SaaS platforms
Best For
Mid-sized nonprofits already using DonorPerfect CRM that need integrated matching gift capabilities without switching systems.
Pricing
Custom quote-based pricing starting at around $150/user/month for the full CRM including matching gifts; no standalone matching gift pricing available.
Virtuous
enterpriseAI-powered nonprofit CRM with matching gift capabilities, donor insights, and automated engagement strategies.
AI-driven donor insights that automatically surface matching gift opportunities within the CRM dashboard
Virtuous is a comprehensive CRM platform tailored for nonprofits, featuring integrated matching gift tools to automate donor gift matching processes. It embeds lookup widgets from providers like Double the Donation directly into donation forms, enabling real-time eligibility checks and automated follow-ups. The software tracks matching opportunities within its donor database, streamlining fundraising workflows for nonprofits handling corporate matching programs.
Pros
- Seamless integration with leading matching gift databases like 360MatchPro
- User-friendly embedding of lookup tools on donation forms
- Robust CRM features enhance overall donor matching tracking
Cons
- Matching gifts are secondary to core CRM functionality, lacking standalone depth
- Custom pricing can be expensive for smaller organizations focused solely on matching gifts
- Limited advanced automation compared to dedicated matching gift platforms
Best For
Mid-sized nonprofits needing an all-in-one CRM with solid but not specialized matching gift capabilities.
Pricing
Custom subscription pricing starting around $500/month, scaled by contacts and features.
Classy
enterpriseOnline fundraising platform supporting matching gifts through integrations, donor lookup, and campaign optimization tools.
Real-time matching gift eligibility checker integrated directly into the donation checkout flow
Classy (classy.org) is a comprehensive fundraising platform for nonprofits, providing tools for online donations, peer-to-peer campaigns, events, and CRM management. It incorporates matching gift lookup functionality directly into donation forms, allowing donors to check corporate matching eligibility in real-time during checkout. While not a dedicated matching gift solution, it streamlines the process for organizations using its broader ecosystem. This integration helps increase gift recovery but lacks advanced automation found in specialized tools.
Pros
- Seamless integration with donation forms for quick matching lookups
- User-friendly interface backed by a robust nonprofit fundraising platform
- Reliable donor data management enhances matching gift tracking
Cons
- Limited depth in matching gift-specific features like advanced reporting or form builders
- Pricing is transaction-based, which can add up without full platform utilization
- Requires Classy ecosystem adoption; not ideal as a standalone matching tool
Best For
Nonprofits already using Classy for fundraising who want basic matching gift support embedded in their donation process.
Pricing
Transaction fees start at 3.5% + $0.30 per donation; custom enterprise plans available for higher volumes.
Conclusion
After thorough evaluation, 360MatchPro leads as the top choice, combining automated donor identification, personalized outreach, and tracking to maximize corporate matching efficiency. 50legs excels in streamlining nonprofit processes through robust automation, while iMarketSmart impresses with AI-driven strategies to boost gift recovery rates, each offering unique value for diverse organizational needs.
Explore 360MatchPro first to leverage its comprehensive features, and consider 50legs or iMarketSmart if prioritizing streamlined workflows or AI-powered outreach—your fundraising efforts will thank you.
Tools Reviewed
All tools were independently evaluated for this comparison