Quick Overview
- 1#1: HubSpot CRM - Free all-in-one CRM for organizing real estate contacts, tracking deals through customizable pipelines, and automating email follow-ups.
- 2#2: Zoho CRM - Robust free CRM edition with custom fields for property details, lead scoring, and sales automation tailored for real estate agents.
- 3#3: Bitrix24 - Free unlimited-user CRM with telephony, task management, and deal pipelines for real estate team collaboration.
- 4#4: Freshsales - Free CRM with AI-powered insights, visual pipelines, and built-in phone/email for managing real estate leads.
- 5#5: Agile CRM - Free all-in-one sales and marketing CRM for capturing real estate leads via forms, nurturing with automation, and tracking deals.
- 6#6: Bigin by Zoho CRM - Simple free CRM designed for small real estate businesses to manage contacts, pipelines, and tasks effortlessly.
- 7#7: Streak - Free Gmail-based CRM for real estate agents to track leads, deals, and communications directly in their inbox.
- 8#8: Vtiger CRM Open Source - Free open-source CRM customizable for real estate with modules for inventory, leads, and customer support.
- 9#9: SuiteCRM - Free open-source CRM alternative with advanced workflows and reporting for real estate sales management.
- 10#10: EspoCRM - Free open-source CRM with flexible entity management for handling real estate contacts, opportunities, and documents.
We selected these tools by evaluating tailored features for real estate (e.g., customizable pipelines, lead nurturing), ease of use, reliability, and overall value, ensuring the list prioritizes practicality and performance for modern real estate operations.
Comparison Table
Free real estate CRM software simplifies lead management, client communication, and sales tracking for teams of all sizes. This comparison table examines key tools like HubSpot CRM, Zoho CRM, Bitrix24, Freshsales, and Agile CRM, detailing features, usability, and integration potential to help users identify the best fit for their workflow. By analyzing their unique strengths and limitations, readers gain clear insights to make informed decisions tailored to their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot CRM Free all-in-one CRM for organizing real estate contacts, tracking deals through customizable pipelines, and automating email follow-ups. | enterprise | 9.4/10 | 9.0/10 | 9.6/10 | 10/10 |
| 2 | Zoho CRM Robust free CRM edition with custom fields for property details, lead scoring, and sales automation tailored for real estate agents. | enterprise | 8.3/10 | 8.0/10 | 8.7/10 | 9.6/10 |
| 3 | Bitrix24 Free unlimited-user CRM with telephony, task management, and deal pipelines for real estate team collaboration. | enterprise | 8.1/10 | 8.5/10 | 7.2/10 | 9.3/10 |
| 4 | Freshsales Free CRM with AI-powered insights, visual pipelines, and built-in phone/email for managing real estate leads. | enterprise | 7.2/10 | 6.8/10 | 8.5/10 | 9.2/10 |
| 5 | Agile CRM Free all-in-one sales and marketing CRM for capturing real estate leads via forms, nurturing with automation, and tracking deals. | other | 7.4/10 | 6.9/10 | 8.3/10 | 9.1/10 |
| 6 | Bigin by Zoho CRM Simple free CRM designed for small real estate businesses to manage contacts, pipelines, and tasks effortlessly. | other | 7.3/10 | 6.5/10 | 8.8/10 | 9.1/10 |
| 7 | Streak Free Gmail-based CRM for real estate agents to track leads, deals, and communications directly in their inbox. | specialized | 7.1/10 | 6.8/10 | 9.2/10 | 8.5/10 |
| 8 | Vtiger CRM Open Source Free open-source CRM customizable for real estate with modules for inventory, leads, and customer support. | other | 7.2/10 | 7.0/10 | 6.5/10 | 9.5/10 |
| 9 | SuiteCRM Free open-source CRM alternative with advanced workflows and reporting for real estate sales management. | other | 7.8/10 | 7.5/10 | 6.5/10 | 9.8/10 |
| 10 | EspoCRM Free open-source CRM with flexible entity management for handling real estate contacts, opportunities, and documents. | other | 7.2/10 | 7.0/10 | 6.5/10 | 9.5/10 |
Free all-in-one CRM for organizing real estate contacts, tracking deals through customizable pipelines, and automating email follow-ups.
Robust free CRM edition with custom fields for property details, lead scoring, and sales automation tailored for real estate agents.
Free unlimited-user CRM with telephony, task management, and deal pipelines for real estate team collaboration.
Free CRM with AI-powered insights, visual pipelines, and built-in phone/email for managing real estate leads.
Free all-in-one sales and marketing CRM for capturing real estate leads via forms, nurturing with automation, and tracking deals.
Simple free CRM designed for small real estate businesses to manage contacts, pipelines, and tasks effortlessly.
Free Gmail-based CRM for real estate agents to track leads, deals, and communications directly in their inbox.
Free open-source CRM customizable for real estate with modules for inventory, leads, and customer support.
Free open-source CRM alternative with advanced workflows and reporting for real estate sales management.
Free open-source CRM with flexible entity management for handling real estate contacts, opportunities, and documents.
HubSpot CRM
enterpriseFree all-in-one CRM for organizing real estate contacts, tracking deals through customizable pipelines, and automating email follow-ups.
Unlimited free users and contacts with seamless email integration and deal pipeline customization
HubSpot CRM is a robust, completely free customer relationship management platform designed to help real estate professionals manage contacts, track leads, and automate client interactions. It features customizable deal pipelines ideal for handling property listings, buyer/seller journeys, and transaction stages, along with email tracking, task automation, and basic reporting. As a versatile tool, it integrates seamlessly with email providers and calendars, making it a top choice for streamlining real estate workflows without upfront costs.
Pros
- Completely free with unlimited users and up to 1 million contacts
- Intuitive interface with drag-and-drop pipelines customizable for real estate deals
- Built-in email tracking, forms, and automation to nurture leads efficiently
Cons
- Lacks native real estate-specific tools like MLS integration or IDX feeds
- Advanced features require paid upgrades for sales/marketing hubs
- Reporting is basic on free plan, limiting deep analytics
Best For
Solo real estate agents or small teams seeking a scalable, no-cost CRM for lead management and client tracking without complex setup.
Pricing
Free forever for core CRM; paid hubs start at $20/user/month for advanced features.
Zoho CRM
enterpriseRobust free CRM edition with custom fields for property details, lead scoring, and sales automation tailored for real estate agents.
Fully customizable sales pipelines that adapt seamlessly to real estate transaction stages like lead qualification, showing, and closing.
Zoho CRM provides a free edition that's highly versatile for small real estate teams, offering core features like lead management, contact tracking, and customizable deal pipelines to handle buyer/seller interactions and property listings. Users can adapt modules for real estate workflows, including task automation and basic reporting, with seamless email and calendar integration. While not real estate-specific, its flexibility makes it a strong no-cost option for basic CRM needs.
Pros
- Completely free for up to 3 users with unlimited duration
- Customizable pipelines and modules ideal for real estate deal stages
- Strong mobile app and email integration for on-the-go access
Cons
- Limited to 10MB file storage and 5,000 records
- Lacks native real estate tools like MLS/IDX integration
- Advanced automation and analytics require paid upgrades
Best For
Solo real estate agents or tiny teams (up to 3 users) needing a reliable, customizable free CRM without advanced property management features.
Pricing
Free forever for up to 3 users; paid plans start at $14/user/month (billed annually).
Bitrix24
enterpriseFree unlimited-user CRM with telephony, task management, and deal pipelines for real estate team collaboration.
Unlimited users on the free plan with built-in telephony for handling client calls without extra costs
Bitrix24 is a versatile free CRM platform that provides real estate professionals with customizable pipelines for managing leads, properties, deals, and client relationships. It includes automation rules, contact management, and task tracking to streamline sales processes from inquiry to closing. The platform also integrates communication tools like chat, video calls, and telephony, making it a comprehensive workspace for teams.
Pros
- Unlimited users on the free plan
- Customizable CRM pipelines and automation tailored for real estate workflows
- Integrated telephony, chat, and collaboration tools
Cons
- Steep learning curve due to feature-rich interface
- Limited storage (5GB) and some restrictions on free plan
- Advanced reporting and custom domains require paid upgrades
Best For
Small to medium real estate teams needing a free, all-in-one CRM with strong collaboration features.
Pricing
Free plan for unlimited users with core CRM features; paid plans start at $49/month for 5 users with more storage and advanced tools.
Freshsales
enterpriseFree CRM with AI-powered insights, visual pipelines, and built-in phone/email for managing real estate leads.
Drag-and-drop visual sales pipelines for straightforward deal progression without complex setup
Freshsales by Freshworks is a general-purpose CRM platform designed for sales teams to manage leads, contacts, deals, and communications through an intuitive interface. For real estate professionals, it offers basic pipeline tracking for buyer/seller leads and property deals, with built-in email, phone, and task management. The free plan supports up to three users, providing a cost-effective entry point but lacking specialized real estate features like MLS integration or property listing tools.
Pros
- Free plan with unlimited contacts and deals for up to 3 users
- Intuitive drag-and-drop sales pipelines for easy deal tracking
- Built-in email, phone integration, and basic reporting at no cost
Cons
- No real estate-specific features like MLS/IDX integration or transaction management
- Limited to 3 users on free plan, restricting team scalability
- Advanced automation and customizations locked behind paid tiers
Best For
Solo real estate agents or tiny teams needing a simple, no-cost CRM for basic lead nurturing and deal tracking.
Pricing
Free for up to 3 users; paid plans start at $9/user/month (Growth) and $39/user/month (Pro), billed annually.
Agile CRM
otherFree all-in-one sales and marketing CRM for capturing real estate leads via forms, nurturing with automation, and tracking deals.
Built-in appointment scheduling and drag-and-drop sales pipelines available even on the free plan
Agile CRM is an all-in-one marketing automation and CRM platform with a generous free plan for small teams, offering contact management, sales pipelines, email campaigns, and appointment scheduling. It can be customized for real estate use cases like tracking leads, managing client interactions, and scheduling property showings through pipelines and tasks. While not real estate-specific, its integrations and automation tools provide solid basic functionality for agents on a budget.
Pros
- Generous free plan supporting up to 10 users and 1,000 contacts
- Customizable pipelines and tags ideal for real estate deal tracking
- Integrated email marketing and basic telephony for lead nurturing
Cons
- Lacks native real estate tools like MLS integration or property listing management
- Limited storage (10MB) and contacts on free plan restrict scalability
- Advanced reporting and automation locked behind paid upgrades
Best For
Solo real estate agents or small teams seeking a free, straightforward CRM for basic lead management and client follow-ups.
Pricing
Free forever plan for up to 10 users and 1,000 contacts; paid Starter plan at $9.99/user/month (billed annually).
Bigin by Zoho CRM
otherSimple free CRM designed for small real estate businesses to manage contacts, pipelines, and tasks effortlessly.
One-click pipeline setup for instant sales stage customization without complexity
Bigin by Zoho CRM is a lightweight, pipeline-focused CRM designed for small businesses to manage contacts, deals, and sales stages with minimal setup. It offers essential tools like contact tracking, task reminders, and email integration, ideal for basic lead nurturing. The free plan supports up to 500 records, one pipeline, and one user, making it a no-cost entry point for simple CRM needs in real estate.
Pros
- Extremely simple and intuitive interface for quick onboarding
- Generous free plan with 500 records and core pipeline tools
- Seamless mobile app for on-the-go deal management
Cons
- No real estate-specific features like MLS integration or property listings
- Limited to one pipeline and basic reporting on free tier
- Scalability constraints for growing teams or high-volume leads
Best For
Solo real estate agents or very small teams managing a handful of leads and deals without needing specialized property tools.
Pricing
Free plan (500 records, 1 user, 1 pipeline); paid Express plan at $9/user/month, Premier at $15/user/month (billed annually).
Streak
specializedFree Gmail-based CRM for real estate agents to track leads, deals, and communications directly in their inbox.
Native Gmail integration that turns your inbox into a fully functional CRM pipeline
Streak is a CRM tool that integrates directly into Gmail as a browser extension, enabling users to create customizable pipelines, track emails as deals, and manage tasks without leaving their inbox. It supports lead tracking, notes, snippets, and basic automation, making it suitable for email-heavy workflows. For real estate, it handles basic deal pipelines and client communications but lacks specialized features like MLS integration or property management tools.
Pros
- Seamless Gmail integration for instant email-to-CRM conversion
- Free Solo plan with unlimited pipelines
- Highly customizable pipelines and fields
Cons
- Lacks real estate-specific tools like MLS/IDX integration or transaction management
- Free plan limited to 500 items and basic reporting
- No standalone mobile app; relies on Gmail access
Best For
Solo real estate agents or small teams who manage leads primarily via Gmail and need a simple, free CRM extension.
Pricing
Free Solo plan (500 items/month, 1 user); Pro $15/user/month (unlimited items, advanced sharing); Enterprise custom.
Vtiger CRM Open Source
otherFree open-source CRM customizable for real estate with modules for inventory, leads, and customer support.
Open-source customizability allowing unlimited modifications to create tailored real estate workflows without licensing costs
Vtiger CRM Open Source is a free, self-hosted customer relationship management platform that provides modules for leads, contacts, organizations, opportunities, and inventory management. It can be customized for real estate use cases, such as tracking properties, clients, and deals, with features like calendars, emails, and reporting. While versatile and extensible via open-source code, it requires technical setup and lacks native real estate-specific tools out-of-the-box.
Pros
- Completely free open-source version with no user limits
- Highly customizable modules adaptable for real estate property tracking and client management
- Integrated tools for sales pipelines, emails, and reporting
Cons
- Requires technical expertise for installation, hosting, and customization
- No built-in real estate features like MLS integration or automated valuations
- Community support only; no official free-tier assistance
Best For
Small real estate agencies or solo agents with technical skills who want a customizable, cost-free CRM they can self-host and tailor extensively.
Pricing
Free open-source self-hosted version; paid cloud-hosted All-in-One plans start at $12/user/month with support.
SuiteCRM
otherFree open-source CRM alternative with advanced workflows and reporting for real estate sales management.
Unlimited customization via open-source code, allowing real estate users to build tailored property and deal management without vendor restrictions.
SuiteCRM is a free, open-source CRM platform forked from SugarCRM, offering robust tools for managing leads, contacts, opportunities, and customer interactions. For real estate professionals, it can be customized to handle property listings, client pipelines, and deal tracking through its flexible module system. It supports self-hosting and provides extensive reporting and automation features without any licensing fees.
Pros
- Completely free and open-source with no usage limits
- Highly customizable modules for real estate workflows like lead nurturing and property management
- Active community and extensive plugin ecosystem for added functionality
Cons
- Steep learning curve requiring technical setup and customization for real estate specifics
- No out-of-the-box real estate features like MLS integration or IDX support
- Self-hosting demands server maintenance and IT resources
Best For
Tech-savvy real estate agents or small firms seeking a powerful, no-cost CRM that they can fully tailor to their needs.
Pricing
100% free open-source software; self-hosted with optional paid extensions or support services.
EspoCRM
otherFree open-source CRM with flexible entity management for handling real estate contacts, opportunities, and documents.
Entity Manager for creating custom real estate-specific modules like properties and listings without coding
EspoCRM is a free, open-source CRM platform designed for flexible customer relationship management across various industries. It provides core modules for leads, contacts, opportunities, tasks, and emails, with extensive customization options to adapt it for real estate use cases like property listings and client tracking. While not specifically tailored for real estate, its entity manager and workflow automation make it viable for budget-conscious teams willing to configure it themselves.
Pros
- Completely free with no user or record limits
- Highly customizable with custom entities and workflows for real estate adaptations
- Strong reporting, calendar, and email integration tools
Cons
- Requires self-hosting and technical setup knowledge
- Lacks out-of-the-box real estate features like MLS integration or property management
- Steeper learning curve for customization without developer support
Best For
Small real estate teams or solo agents with technical expertise seeking a no-cost, highly adaptable CRM.
Pricing
Free open-source community edition; optional paid cloud hosting starts at $15/user/month, enterprise add-ons available.
Conclusion
The top free real estate CRM software reviewed offer diverse solutions to streamline workflows, with HubSpot CRM emerging as the top choice for its all-in-one capabilities, customizable pipelines, and email automation. Zoho CRM and Bitrix24 stand as strong alternatives—Zoho with robust customization and Bitrix24 with unlimited user access and team collaboration tools—catering to different professional needs. Collectively, these platforms empower real estate professionals to manage leads, deals, and communications effectively.
Take the first step toward enhancing your real estate business by trying HubSpot CRM, the top-ranked tool for its seamless features. If customization or team collaboration is your priority, explore Zoho CRM or Bitrix24—each delivers exceptional value tailored to specific goals.
Tools Reviewed
All tools were independently evaluated for this comparison